Set Goals

Establishing clear objectives is a crucial first step when devising a lead generation strategy for a technology company. These objectives serve as a benchmark to measure progress and ensure that all teams are aligned with the company’s overall strategic goals. Many digital-native companies use the OKRs methodology to facilitate this process, as it is a fast-paced and straightforward approach that engages each team. OKRs can be set, tracked, and reviewed on a quarterly basis, with room for adaptation to suit the company’s unique needs.

In some cases, technology companies opt to set corporate-level priorities instead of individual OKRs and allow teams to determine the best path to achieve these goals. This approach can empower teams and foster a sense of ownership, ultimately driving better results.