Balance gated and ungated content

Generating leads for technology companies can be made easier by making gated content. Gated content works like a transaction where potential leads “pay” for premium materials with their contact information. However, there is an ongoing debate in the marketing industry about the advantages and disadvantages of using gated versus ungated content. Software companies can generate leads with gated content, but ungated content creates confidence and brand understanding.

To overcome this challenge, successful lead generation experts in tech companies follow Pareto’s law, which states that 20% of your audience is liable for 80% of your win. These specialists create only 20% of gated content, leaving the rest ungated to achieve recordbreaking revenue.

One of the very useful B2B lead generation methods for technology corporations is leveraging the power of customer reviews. By reaching out to your satisfied customers and asking them to leave feedback, you can create confidence and credibility with possible leads. Consumers today rely heavily on reviews from other consumers when making purchasing decisions, and having authentic and current studies from actual users can be a tremendous support in creating your online standing.

While some reviews may come organically, you can also launch an email campaign to contact your fully-onboarded customers and encourage them to leave a review with a special offer or incentive.