The Growing Concern May 2025 by Sandy Munley

RYAN DRAKE

J.F.D. Landscapes, Inc.

HELPING THE NEWBIES

People. What are they good for? Absolutely everything! It seems like today, everyone is trying to chase down success without actually putting in some blood, sweat, and tears. They are trying to AI or ChatGPT their way into success, and while those are helpful tools, they aren’t the end-all be-all to success.

For us, ChatGPT isn’t installing a patio and AI isn’t trimming that hedge. These items may help us come up with some design ideas, or help us to jump start a training program on how to use a hedge trimmer, but at the end of the day there’s still a person in the field making it happen. That is part of what makes our industry so awesome. We are the ones that physically create something extraordinary for people to experience outdoors.

As awesome as it is – and I probably don’t have to tell you this – one of the greatest challenges in our industry is that we are dependent on people, which creates a multitude of challenges. While it’s difficult enough to find people that want to work outdoors all year long, it’s even more challenging to find those with the essential skills, qualities, etc. to do the job. It can be so difficult that when we do find a competent employee, it makes it that much sweeter.

Just like our clients, once a new employee is on board, our job isn’t over yet. People require training, nurturing and leadership to encourage them to reach their full potential.

Ever heard the phrase, “If you are not teaching someone else to do your job, you’re never going to get promoted?” I have found this to be all too true and is a concept I’ve admittedly struggled with myself over the years.

When I was younger, it was just easier – if I REALLY needed to get things done – to put my head down and knock it out myself. It seemed, at the time, like a great way to get things done the way I wanted them done, but it didn’t get us very far down the road.

While I still enjoy banging my head against this wall, I would like to think I am getting somewhat smarter as I get older. Over time, I’ve found that people are unique, and there is not a one-size-fits-all answer to dealing with our people challenges.

Back to when I was younger, I definitely fell into the camp of trying to use a sledge hammer to make everyone fit through the round hole. Now, I realize it’s more like trying to solve a puzzle with just part of the picture visible on the box.

continued on page 6

COVER: Landscape Ohio! Awards submission in the category of Residential Installation, submitted by Landscapes By Terra.

PRESIDENT’S COLUMN Helping The Newbies

PERENNIAL FOCUS

Pycnanthemum Muticum: Clustered Mountainmint

FISCAL FITNESS

Portfolio Rebalancing In Volatile Markets

FOR SAFETY SAKE

OSHA Top 10 Violations: Part II

PLANT OF THE MONTH

Ulmus Americana: American Elm

OHIO’S PROFESSIONAL GREEN INDUSTRY ASSOCIATION

OHIO LANDSCAPE ASSOCIATION

9240 Broadview Road

Broadview Heights, Ohio 44147

Phone: 440.717.0002

Toll Free: 1.800.335.6521

Web: www.ohiolandscapers.org and www.myohiolandscape.com

DESIGNER / EDITOR

Rick Doll

REGULAR WRITERS

Michael J. Donnellan, M3 Wealth Management

Dr. Jim Funai, PhD., Cuyahoga Community College

Shelley Funai, Stan Hywet Hall and Gardens

Ryan Drake, J.F.D. Landscapes, Inc.

Patty Lampert, Ohio Landscape Association

Bobbie Schwartz, FAPLD, Bobbie’s Green Thumb

ADVERTISING INFORMATION

Submission deadline: 10th of the month, prior to the month of magazine publication. For advertising rates and ad specs, please call 440.717.0002, or email Rick Doll Jr. at rick@ohiolandscapers.org.

DISCLAIMER

Melissa Roberts 3 8

FEATURE ARTICLE

How To Charge For Landscaping: A Comprehensive Guide

DIRECTIONS

The Ohio Landscape Association, its board of directors, staff and the editor of The Growing Concern neither endorse any product(s) or attests to the validity of any statements made about products mentioned in this, past or subsequent issues of this publication. Similarly, the opinions expressed in The Growing Concern are those of the authors and do not necessarily represent the views of the Ohio Landscape Association.

OFFICERS

President

Ryan Drake

President – Elect

Brandon Barker

Treasurer

Matt Malone

Immediate Past President

Cameron Maneri

DIRECTORS

Jeffrey Ardo

Jill Cline

Jason Deuble, LIC, OCNT

Amy Gatoo

Fred Krause

Tom Rieder, LIC

OLA STAFF

Executive Director

Patty Lampert

Associate Director

Rick Doll

Membership Coordinator

CALENDAR OF EVENTS

UPCOMING OLA MEETINGS, EDUCATION SEMINARS & EVENTS

JUNE 2025

JUNE 6

28th ANNUAL AWARDS GALA

Join Ohio’s landscape community for an evening out as we reveal the 2024 Landscape Ohio! Award winners. This is a great opportunity for those of you who have been contemplating entering, or for those of you just looking to spend an elegant night out with industry leaders as we celebrate our industry! New sponsorship opportunities will be available! Call the OLA office for more info at 440.717.0002. See page 33 for more information.

JUNE 24

WOMEN’S NETWORKING MEET-UP

OLA’s Women in Landscape Group was created for the purposes of connecting, empowering, and advocating for women in the landscape industry, while amplifying the voices of our current & future women leaders. Hosted and Sponsored by Valley City Supply in Valley City, Ohio. See sidebar (right) for more details.

JULY

2025

JULY 8 (CENTRAL OHIO)

PLANT I.D. CLINIC

This Plant ID Clinic is a hands-on training opportunity for you and your crews that will cover the basics of Plant ID for plants typically used in Ohio. Plants covered include perennials, groundcovers, ornamental grasses, as well as trees and shrubs - both evergreen and deciduous. Sponsored by Willoway Nurseries. See page 7 for more information.

JULY 2025 cont...

JULY 10 (NE OHIO)

PLANT I.D. CLINIC

This Plant ID Clinic is a hands-on training opportunity for you and your crews that will cover the basics of Plant ID for plants typically used in Ohio. Plants covered include perennials, groundcovers, ornamental grasses, as well as trees and shrubs - both evergreen and deciduous. Sponsored by Davis Tree Farm & Nursery. See page 7 for more information.

AUGUST 2025

AUGUST 7

25th ANNUAL OLA GOLF CLASSIC

Join us at Mallard Creek Golf Club for the OLA Golf Classic! Our golf outing was created to help generate funding for our scholarship program, targeting qualified students interested in a vocation within the Green Profession. Call the OLA at 440.717.0002 for available sponsorship opportunities. See page 32 for more information.

AUGUST 27

SNOW & ICE MANAGEMENT CLINIC

Whether you’re an owner, operations manager, dispatcher, or anyone in between, the OLA’s annual Snow & Ice Management Clinic is a can’t miss event for any company focused on improving how they handle the “white side” of their business. Registration will open June 1, 2025.

COMING IN 2025

- PLANT HEALTHCARE DAY

- NE OHIO FACILITY TOUR

- CENTRAL OHIO FACILITY TOUR

- ANNUAL MEETING/EFFICIENCY

- COLUMBUS MEETING/ROBOTICS

AND MORE...

WOMEN IN LANDSCAPE MEET-UP

The OLA’s Women in Landscape Group was created for the purpose of connecting, empowering, and advocating for women in the landscape industry. We want to help drive the change necessary to recruit and retain female professionals while amplifying the voices of current & future women leaders. If you are female, you are invited to join this FREE networking group.

Our next meeting is scheduled for June 24th, 2025 and will be a very informal event.

EVENT INFORMATION

DATE & LOCATION

JUNE 24, 2025

VALLEY CITY SUPPLY 1323 W RIVER RD, VALLEY CITY, OH 44280

AGENDA NETWORKING 3:00PM TO 5:00PM

COST TO ATTEND NONE

FOOD/BEVERAGE: PROVIDED BY VALLEY CITY SUPPLY AND THE OLA

SPONSORED BY VALLEY CITY SUPPLY Valley City Supply is a third-generation, family-owned, small business located in Valley City, Ohio. Since 1961, their passion has been to partner with contractors and their clients to help create the home of their dreams. Personal customer service, dedication to their customer’s success, and a commitment to offering exquisite, high quality products to elevate your living is their goal. Every product they offer is something they would put in their own homes. Valley City Supply has been a woman-owned construction supply company since 1994.

continued from page 3

We use various ways to figure people out: DISC analyses, competency tests, or perhaps the old “dropping the rake” during an interview test (whoever catches it gets hired). It takes all these things and more to put together a clearer picture of people and is a never-ending, ever-evolving game.

To that end, as we get underway this spring, there will be a number of challenges we face, in addition to Mother Nature not cooperating and every client looking for this, that, and the other thing before Memorial Day. People “problems” will likely throw a few monkey wrenches in there, too. When they do, try and remember a few things.

Start with clear expectations from the onset. Holding people accountable, but only for those items where you have communicated clear goals, will alleviate some of these problems. I have found this helps in almost every scenario, whether it’s minute to minute, day to day, or week to week basis. For example, if we have a baseball field to get prepped for a game and that game is at 4pm with players coming to warm up at 2pm, but I do not give clear instructions that the field needs to be ready by 2 – not 4 – I only have myself to blame. Or, if I don’t communicate to the team early enough that we will need to mow ahead on the Saturday before Memorial Day, that’s on me, especially in instances where some team members need off for family responsibilities.

These are challenges that pop up, but it is in these challenges that make us better as managers, hopefully. The goals should always be to learn our lesson and give all the necessary communication to the team on what needs done and by when, etc. It comes with time and experience.

Regardless of our industry’s “people-finding” challenges, it is our attitude in how we deal with the new hires once we have them that will determine if we keep them, or not. It is convenient to just throw our hands up in the air and say, “No one wants to get their hands dirty anymore” when someone doesn’t make it to day 30. It’s hard to reflect and think about what we could have done better to make the experience better for them.

This spring, let’s show everyone how great getting your hands dirty and taking a blank space outside and creating an environment for people to experience and create lifelong memories in is. Our industry does incredible things on a daily basis, and we should all be proud of our dirty hands and dusty trucks. Without us, the world is a whole lot more boring and a little more jungle-like. Stay dirty, my friends.

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A “beehive of activity.”

PYCNANTHEMUM MUTICUM CLUSTERED MOUNTAINMINT

This year’s Perennial Plant of the Year is Pycnanthemum muticum, a tough and adaptable perennial native to meadows and open woodlands across much of the eastern United States west to Texas. It is not a true mint (Mentha spp.) but belongs to the same family and has similarly scented leaves.

A must-have for pollinator gardens, heads of tiny white to light pink blooms attract butterflies, wasps, and bees from July to September. My husband, who is not a gardener, calls it “pollinator heaven.” The inconspicuous flowers are upstaged by surrounding silver bracts that persist for months and immediately attract the eye. Clustered Mountainmint

has no serious disease issues, and its aromatic foliage is unpalatable to deer and rabbits.

Branched, vertical stems grow two to three feet tall and form a dense, weed-suppressing clump. Clustered Mountainmint spreads by underground rhizomes and can be aggressive in moist conditions, though it is not invasive to the degree of true mints. I have found that it has a mind of its own. Some of it is still where I planted it but it has also meandered to nearby areas. Fortunately, it pulls out easily if it spreads more than desired. I also find that it foliates later than I would have imagined and am always relieved when I see it appear.

BOBBIE SCHWARTZ, FAPLD

Bobbie’s Green Thumb

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PERENNIAL FOCUS

from its original location to

The purples and silvers of ornamental kale and Pycnanthemum muticum provide a lovely contrast to the foliage of dark-leaved Hibiscus ‘Starry Starry

continued from page 8

Site it in an area where it can freely naturalize and mingle among other plants. This perennial appreciates both full sun and part shade but I have almost always seen it grown in full sun, from New York City’s High Line to the Lurie Garden in Chicago’s Millenium Park. Its silver sheen plays well with other flower colors and contrasts wonderfully with dark foliage. Companions are limitless. Suggestions from the Chicago Botanic Garden are Rudbeckia species (Blackeyed Susans), Monarda (Bee balm), Liatris (Blazing Star), or Eutrochium species (Joe Pye Weeds), as well as native grasses such as Schizachyrium scoparium (Little Bluestem) and Panicum virgatum (Switchgrass). As you can see from the photos above, however, I am partial to Verbena bonariensis,

shrubby hydrangeas, Carex ‘Feather Falls’, and Hibiscus as companions for this Pycnanthemum

Wherever you plant this Mountainmint, the pollinators and the viewers will thank you.

Bobbie Schwartz, FAPLD, owner of Bobbie’s Green Thumb in Shaker Hts., Ohio, is a landscape designer, consultant, freelance writer, and lecturer whose specialties are perennial gardens and four season landscapes. In addition to being an Ohio Landscape Association (OLA) member, she is an active member of the Ohio Nursery and Landscape Association (ONLA) and Perennial Plant Association (PPA). Bobbie is a Past President of the Association of Professional Landscape Designers (APLD).

Pycnanthemum muticum, Rudbeckia, Amsonia tabernaemontana var. salicifolia, grassesas seen on the High Line.

My west garden is full of Pycnanthemum muticum as well as other perennials and shrubby hydrangeas.

Pycnanthemum muticum has meandered

act as a foil for Physostegia virginiana ‘Variegata’ and the seedheads of Belamcanda chinensis as well as a bit of color echo to Carex ‘Feather Falls’.

Night’.

continued from page 12

During the market rout in March and April so far in 2025, a diversified portfolio holds up better than the market averages. Precious metals, bonds and dividend stocks have buffered losses in many client portfolios. With the volatility in the markets in the last month or two, investors have a chance to scoop up other stocks at discounted prices. Investors can also get out of poor performers to optimize the balance in a portfolio.

Rebalancing is important because any mix of investments will get out of whack over time. Your bond funds won’t grow at the same rate as your stock funds (and usually will not lose as much). Your domestic and foreign investments will post differing returns, and funds following different investment styles will behave differently from each other, too.

That shifting mix matters. You had a reason for dedicating a certain portion of your portfolio to U.S. stocks, a certain portion to foreign, and so on. You built your portfolio to reflect your investment goals and the level of risk that you’re comfortable with. But if your portfolio has drifted far enough away from that original mix, it will no longer be the same fit for you.

Rebalancing also makes sense from a point of diversification because a diversified portfolio will generally carry less risk. Investors heavy in a particular stock, sector or industry take inordinate amounts of risk compared to diversified portfolios. I’ve seen people with huge chunks of stock from large, stable companies lose tremendous amounts of money or miss excellent market opportunities, because they were not properly diversified.

Even mutual funds can be concentrated in the same stocks or sectors. For example, you might have five mutual funds from five different mutual fund companies and think you are diversified extremely well. Chances are that the top holdings in those funds could be identical.

There’s no way to predict the outcome of any market cycle, but we can look at historical averages:

• Bear markets last an average of 14 months

• Bull markets have an average lifespan of about 60 months

• A bear market has had an average decline of around -33%

• A bull market has historically had an average rise of 165%

If anything, history seems to have favored the bulls in the broader U.S. stock market. This doesn’t mean a bear market won’t hurt. Investors still can (and will) make some serious investing blunders, such as unsuccessfully timing the market, selling stocks at a loss once you are in a bear market and failing to invest at the beginning of the next bull market.

-- Source: Schwab – February 22, 2023 - https://www.schwab.com/ learn/story/how-to-invest-bear-market

Every investor has different goals and strategies. I believe it is important for the investor and their advisor to develop rules and strategies to help reduce risk. As always, consult with your financial advisor for information specific to your individual situation.

Scenarios illustrated are hypothetical in nature, results may vary. Investing is subject to risk which may involve loss of principal. Past performance is not indicative of future results.

The M3 Wealth Management Office does not provide legal or tax advice. Consult an attorney or tax professional regarding your specific situation. The information herein is general and educational in nature and should not be considered legal or tax advice.

Michael J. Donnellan specializes in stock selection and retirement planning. Feel free to contact him with any questions or comments at the M3 Wealth Management office at:17601 W. 130th Street – Suite 1 in North Royalton, Ohio. Phone number (440) 652-6370 Email: donnellan@ m3wealthmanagement.com

Securities and advisory services offered through L.M. Kohn & Company. Registered Broker/Dealer - Member FINRA/SIPC/MSRB 10151 Carver Rd. Suite 100 – Cincinnati, Ohio 45242 (800) 478-0788

OSHA TOP 10 VIOLATIONS

PART 2

Last month, we discussed OSHA’s Top Ten violations for fiscal year 2024 focusing on violations 1 through 5. This month, the goal is to focus on 6 through 10. The objective is to identify what OSHA sees in the workplace during their inspections and compare that to your organization as an opportunity to find any gaps or deficiencies within your safety process. This is a great way to develop goals and objectives in 2025.

As we discussed, OSHA publishes a top ten list every fiscal year which runs from October to September. For fiscal year 2024, OSHA identified the following on their list:

1. Fall Protection (General Requirements): 6,307 violations

2. Hazard Communication: 2,888 violations

3. Ladders: 2,573 violations

4. Respiratory Protection: 2,470 violations

5. Lockout/Tagout: 2,443 violations

6. Powered Industrial Trucks: 2,248 violations

7. Fall Protection (Training Requirements): 2,050 violations

8. Scaffolding: 1,873 violations

9. PPE (Eye/Face Protection): 1,814 violations

10. Machine Guarding: 1,541 violations

Let’s look into some of the specific findings OSHA uncovered for violations 6 through 10.

Powered Industrial Trucks (1910.178)

Powered Industrial Trucks are extremely useful for moving material. The OSHA standard includes not only forklifts, but any Powered Industrial Vehicle (PIV) that operates by battery or engine and can be sit down, stand up or walk behind. There has been a significant increase in the use of PIVs over the past 12 years which is resulting in a surge of injuries. During their inspections, OSHA found that employees are not being trained and certified prior to operating the vehicle. Whether they are used outdoor or indoors, operators must be appropriately trained prior to use. Additionally, employers are not retraining employees after an unsafe incident or re-certifying them at least every three years, which are required in the standard. OSHA also finds that pre-operation inspections are not being completed and documented. Finally, trucks needing repair are not taken out of operation, but instead, are being used, which not only can result in a violation, but also lead to potential injuries in the workplace.

continued on page 18

from page 16

FOR SAFETY SAKE

Fall Protection – Training Requirements (1926.503)

Last month’s article identified Fall Protection – General Requirements as the number one violation. Fall Protection shows up a second time, however in this instance, it references training requirements. Employers cannot give employees fall protection and expect them to go to work safely without proper training. Violations include failure to train employees on recognizing fall hazards in the workplace and the knowledge to identify and resolve those hazards. Employers are also not properly certifying their training with the required information including the name, or other identity of the employee trained, the date(s) of training and signature of the person conducting the training. Additionally, the employers are not ensuring each employee is trained by a competent person. According to OSHA, a “competent person” is defined as “one capable of identifying existing and predictable hazards in the surroundings or working conditions which are unsanitary, hazardous, or dangerous to employees and who has authorization to take prompt corrective measures to eliminate them.”

Scaffolding (1926.451)

Scaffolding is useful in the workplace, but can be dangerous if not used correctly. Guidelines for proper installation of scaffolding are very specific and must be followed to prevent accidental tip over, falls or collapse. According to OSHA, employers are not erecting scaffolds per manufacturers’ guidelines. Scaffolding is being built on inadequate foundations causing a potential tip over. Planks and decks are not being used between the front uprights and the guard rail supports causing a potential fall hazard. The OSHA standard states that scaffolds shall be erected, moved, dismantled, or altered only under the supervision and direction of a competent person qualified in scaffold erection. Therefore, the employer must either ensure they have properly trained and authorized employee(s) to oversee this work or use a professional outside installer.

Personal Protective (PPE) & Lifesaving Equipment (1926.102)

Number 9 on the list is PPE and Lifesaving Equipment that focuses on eye and face protection. OSHA requires employers to perform a PPE hazard assessment of the jobsite to determine

appropriate protection for all body parts. However, OSHA is finding that employers fail to identify hazards to the eyes and face within the workplace. Some of the findings include not performing a hazard assessment, employees not wearing approved PPE and employees wearing prescription lenses not designed or rated for the work environment. Remember, PPE is the last line of defense for employees, so before PPE is issued, determine if the hazards can be eliminated using the Hierarchy of Controls. If not, then OSHA allows the use of PPE.

Machine Guarding (1910.212)

Performing an assessment of machinery and assuring guards are installed is key to preventing serious injuries such as being caught in, amputations and death. According to OSHA, employees must be protected from machine hazards created by point of operation, ingoing nip points, rotating parts, flying chips and sparks. The OSHA inspections uncovered that many types of machines were not properly guarded to protect employees, guards were missing or not being used, and certain types of machines were not anchored to prevent walking or tipping. In addition, OSHA found improper guarding for operations that include revolving drums, barrels and containers. The employer must ensure that all equipment and machinery is guarded properly and is maintained in place.

This article is intended to be a high-level summary of violations 6-10 of OSHA’s most frequently cited standards for fiscal year 2024. It is important that you review the regulations thoroughly in order to identify other parts of the standard to achieve and maintain compliance. Having a successful safety program starts with understanding what the standard requires, identifying gaps in your program and making the appropriate changes. Once those changes are made, don’t forget to retrain employees where necessary. If you are new to the safety world or looking to increase your knowledge of safety, consider online training classes, brochures, pamphlets, reputable online sources, consulting organizations, your Sedgwick Safety Representative or the Bureau of Workers Compensation Division of Safety & Hygiene.

For more information, please contact Sedgwick’s Andy Sawan at 330.819.4728 or andrew.sawan@sedgwick.com.

JIM FUNAI, PhD

Cuyahoga Community College

SHELLEY FUNAI, LIC

Stan Hywet Hall and Gardens

ULMUS AMERICANA

AMERICAN ELM

What better tree to highlight as ready for rapid changes in its ecosystem than the American Elm? Prior to European settlement these trees were prevalent on swamp/wetland margins and flood plains from Nova Scotia and southern Quebec, west to Manitoba and North Dakota, heading south all the way to Florida and Texas. It was “canopy co-dominant” sharing the top of the canopy with Silver Maple, Green Ash, Sycamore, Cottonwood, among other minor bottomland trees.

As Europeans flooded North America and developed from towns to cities to thriving industrial megaplexes they searched for trees that would tolerate the horrible growing conditions they would face. In the mid 1800s American Elm became a popular tree for cities due primarily to its vase shape habit which throws its canopy far above the streets out of the way of traffic. (Remember, John Davey was just getting started in 1880, so tree care wasn’t really a practice cities could rely on.) On top of the preferred habit and a fast growth rate, the elm was also highly tolerant of the compacted, infertile soils and heavy loads of air pollution found in our late 19th into 20th century cities.

It didn’t take long for everyone to “copy/paste” as we do in landscaping and soon every city had an Elm Street along with several dozen other streets lined with beautiful, towering,

graceful Ulmus americana. In 1928 a shipment of European Elm logs from France landed at a port in the City of Cleveland, Ohio and unloaded the logs bound for a furniture maker in the city. Unknowingly, these logs were infested with the European elm bark beetle (Scolytus multistriatus) which is a vector for a fungal pathogen called Ophiostoma.

Without a system of inspecting shipments from abroad for agricultural and forest pests, the United States was a wide open door for exotic pests and disease. Because cities overly adopted the Elm tree and planted ribbons of them crisscrossing the landscape from city to city, this beetle, and thus the disease that hitchhikes on it, had a giant salad bar laid out before them. On top of beetle transmission, the fungus can spread through root grafts which are very common between elms (sound familiar to the issues we are facing now with Oak wilt?). continued on page 22

continued from page 20

By the 1970s (40ish years) tens of millions of American Elm were dead across the US and Canada. As soon as it was understood that the disease was “Dutch” Elm disease (fungus was identified in the Netherlands but originated somewhere in Asia) breeders began looking for resistant trees. Princeton Nursery in New Jersey was working on improved American Elm form and released ‘Princeton’ in 1920 (before DED was in the U.S.) After infestation, they discovered that this cultivar also exhibited moderate to high DED resistance (note, not immune) that keeps the classic vase shape and 80’ high canopy. This tree is identical to the unnamed, seed grown trees that once lined all our streets.

The USDA Agriculture Research Service out of Maryland planted tens of thousands of seedling elms and exposed them to the disease to determine if any natural resistance could be found. They released ‘Valley Forge’ which shows high resistance to DED (but can still get rocked by Japanese beetles). ‘New Harmony’ was another release with high resistance and a slightly tighter canopy and more uniform canopy than ‘Valley Forge’. As recent as 2004, the U.S. National Arboretum released ‘Jefferson’ which is a pure Ulmus americana as well but has some genetic variations maintaining high resistance and a slightly smaller size.

One of the most interesting releases comes from the Elm Research Institute out of New Hampsire which they named ‘American Liberty’. This cultivar is actually a series of six different trees that resulted from crossing naturally resistant trees making them second generation resistant. So you will be purchasing one of the 6 “cousins” but they will all reach the same size/shape and provide a little extra diversity in the landscape to help resist the disease.

There are also many great hybrid Elms out there which incorporate various Asian parentage including U. pumila (Siberian Elm), U. wilsoniana (Wilson’s Elm), and U. parvifolia (Lacebark Elm). Some of the most common are released under the names ‘Accolade’, ‘Triumph’, ‘Frontier’, ‘Homestead’, and ‘Patriot’. All of these are great trees that should be incorporated into a diverse urban canopy and can bring the very same “vibe” as the original American Elm.

So, why do we say this is a great option for rapid global climate change? Elms have shown how adaptable they are. When faced with a species eliminating disease these trees, with our research and help, were able to stage a strong comeback and adapt to an ecosystem that changed in around 40 years. There are great lessons here for us including the importance of planting a diversity of species across the landscape including mixing non-invasive exotic species with the native species from preEuropean settlement.

Interestingly, this is also a great example of what we can do to maintain the profitability and resilience of our industry when research programs are properly funded. It was the USDA, U.S. Arboretum, U.S. Army Corps of Engineers, universities, and arboretums that brought this great American tree back from the brink of extinction.

Jim Funai, PhD, is full-time faculty at Cuyahoga Community College, a NALP accredited associate of applied science in hoticulture degree program. He has a PhD in Landscape Engineering and Forestry and is a Licensed Arborist. Shelley Funai is Grounds Manager at Stan Hywett Hall and Gardens in Akron, Ohio, which offers a historic estate designed by Warren H. Manning and a beautiful manor house museum. She is Landscape Industry Certified in Ornamental Plant Care.

We’ll help make your properties outstanding.

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FEATURE ARTICLE

continued from page 24

Complexity: Additionally, the complexity of the design plays a role in determining the cost. Intricate designs that involve intricate hardscape elements or unique plant selections may require more time and expertise to implement, resulting in higher costs. Imagine a landscape design that incorporates a custom-built water feature, intricate stone pathways, and a diverse selection of rare plants. The level of craftsmanship and attention to detail required for such a design would naturally increase the overall cost.

Material Quality: The selection of materials and plants, as well as their quality, can also impact the overall price. Highend materials and rare plants will come with a higher cost, while more budget-friendly options can help clients save money. For instance, using premium-grade natural stone for a patio or opting for exotic plant species that require specialized care can significantly increase the cost of a landscaping project. On the other hand, choosing durable yet affordable materials and locally sourced plants can help keep costs more manageable.

PRICING MODELS

The landscaping industry employs various pricing models to determine the cost of services.

Hourly Rate Model: One commonly used model is the hourly rate. With this model, clients are charged based on the number of hours worked on their project. This model can be useful for small, straightforward jobs or for clients who prefer to have more control over the budget. For example, a client looking to have a few flower beds installed and maintained may opt for an hourly rate pricing model.

Flat Rate Pricing: Another popular model is the flat-rate pricing. This involves providing clients with a fixed price for the entire project, regardless of the number of hours worked. Flat-rate pricing can be beneficial for larger projects with a more predictable scope of work. For instance, a client seeking a complete backyard transformation, including a new patio, outdoor kitchen, and extensive landscaping, may prefer the peace of mind that comes with a fixed price.

Production Rate Model: One of the best ways to price landscaping jobs is to use the production rate model. It is based on the specific requirements of each project. This pricing model allows for more customizations and can be ideal for complex or specialized jobs.

In the production rate model, you calculate the price of different services separately using the mathematical formula:

OPEN YEAR-ROUND

Estimated production hours = Measurement/Production Rate

If your measurements are accurate, and your production rates are accurate, then estimating becomes simple math.

HOW TO CHARGE FOR LANDSCAPING

When charging for landscaping services, consider:

• The size of the project

• The complexity of the design

• The cost of materials

• The time and labor involved

• Market rates in your area

SETTING YOUR LANDSCAPING RATES

Now that we have covered the basics, let’s dive into the process of setting your landscaping rates. To ensure that your rates are competitive and profitable, it is essential to evaluate your costs and determine your profit margins.

When it comes to setting your landscaping rates, there are several key factors to consider beyond just covering your costs and making a profit. One important aspect to keep in mind is the value you provide to your clients. Consider the quality of your work, your level of expertise, and the unique services

Mulch

• SWEET PEET

• Washed Gravel

• Sand & Boulders

• Organic Fertilizer

• Decorative Stone

• Natural Stone - Palletized

• Ground Rubber Mulch

• Bulk Salt

• De-icing Chemicals (Bag & Bulk)

you offer that set you apart from competitors. Clients are often willing to pay a premium for exceptional service and results, so don’t undervalue the worth of your skills and experience.

EVALUATING YOUR COSTS

Before establishing your rates, it is crucial to calculate your costs accurately. This includes factoring in labor, materials, equipment, overhead expenses, and any subcontractor fees.

You should also consider other indirect costs such as insurance, licenses, permits, and ongoing training and certifications. By taking all of these expenses into account, you can ensure that your pricing covers your costs while still allowing for a profit.

Moreover, it’s important to regularly review and update your cost calculations to reflect any changes in the market or your business operations. Fluctuations in material prices, wage rates, or fuel costs can impact your bottom line, so staying informed and adaptable is key to maintaining a sustainable pricing strategy.

DETERMINING YOUR PROFIT MARGINS

Once you have evaluated your costs, it is time to determine your desired profit margins. Profit margins represent the percentage of revenue that you aim to make as profit.

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This will vary depending on your business goals, market conditions, and industry standards.

It is important to strike a good balance between setting rates that are competitive and ensuring that your business remains financially sustainable over the long run. Conducting market research and/or analyzing your competitors’ pricing can help you gauge appropriate profit margins for the landscaping services your company offers.

Remember, setting your rates is not a one-time task but an ongoing process that requires monitoring, adjustment, and strategic planning. By staying proactive and responsive to changes in the market and your business environment, you can position your landscaping business for long-term success and growth.

COMMUNICATING PRICING TO CUSTOMERS

Transparently communicating your pricing to customers is crucial for building trust and maintaining good customer relations. By ensuring your clients have a clear understanding of the costs associated with your services, you can prevent any misunderstandings or disputes down the line.

TRANSPARENCY IN PRICING

Transparency is key when it comes to pricing. Clearly outline your pricing structure and provide detailed information about what it is that’s included in your rates. This can include

labor, materials, equipment, and any additional services or warranties that you offer.

If you provide different pricing options or packages, clearly highlight the features and benefits of each option to empower clients to make informed decisions. Providing a written estimate or contract that clearly states the pricing terms can help avoid any confusion or disputes in the future.

HANDLING PRICE NEGOTIATIONS

While transparency is important, it is also essential to be flexible when it comes to price negotiations. Some clients may have budget limitations or specific requirements that may necessitate adjustments to your pricing. It is important to assess each negotiation on a case-by-case basis and find mutually agreeable solutions. Offering alternatives such as phased implementation or suggesting cost-saving measures can help accommodate clients’ budgetary constraints while still providing quality services. However, it’s crucial to ensure that any negotiated prices covers your costs and maintains a reasonable profit margin.

ADJUSTING YOUR PRICING OVER TIME

To remain competitive and adapt to changing market conditions, it may be necessary to adjust your pricing over time. However, it is essential to approach price adjustments strategically to avoid negative impacts on your business and customer relationships.

LANDSCAPE OHIO! AWARDS GALA

4:30 PM - 5:20 PM (CASH BAR)

5:20 PM - 6:00 PM (CASH BAR)

6:00 PM - 7:00 PM

7:00 PM - 8:30 PM

COST

MEMBER: $99 PER PERSON

* Includes champagne toast, dinner and awards show. CASH BAR.

MEMBERS ONLY EVENT

* Members in attendance may bring a non-member guest

SPONSORSHIP OPPORTUNITIES

Opportunities to sponsor this year’s event are still available. For more information, please contact Patty Lampert at patty@ ohiolandscapers.org, or by calling the OLA office at 440.717.0002.

THE 28th ANNUAL LANDSCAPE OHIO! AWARDS GALA

The Landscape Ohio! Awards Program is an annual landscape competition, created by the Ohio Landscape Association, in effort to increase awareness of quality landscaping and how it improves our environment. In conjunction with this program, the OLA hosts a prestigious Awards Gala to recognize our designers, installers, and property owners.

The 2025 Gala will be held in the breathtaking Bridge View Room, at Windows on the River, in the heart of Downtown Cleveland. It is a semi-formal event inclusive of a cocktail hour, dinner buffet and awards presentation. This is an excellent chance for industry professionals to get dressed up and celebrate the work being done by their teams and their peers.

A limited amount of tickets (30) are available to those who did not enter this year’s competition. We’d also like to announce that we will be holding a happy hour prior to the evening’s event, giving everyone the opportunity to celebrate with those in attendance.

THIS YEAR’S MAJOR EVENT SPONSORS

THIS YEAR’S CATEGORY SPONSORS

Bedford Glens Garden Center, Belgard Hardscapes, Bigfoot Landscape Supply, Davis Tree Farm & Nursery, Earth ‘N’ Wood, Great Big Home & Garden Show, Lowes Greenhouse, Oberfields, Petitti Family Of Farms, Unilock Ohio, Inc., Valley City Supply, Vermeer All Roads, Willoway Nurseries, Wolf Creek Company

Due to the nature of this catered event, all sales shall be considered final. NO refunds, or credits will be issued for no shows, or cancellations on the day of the event. If, for any reason, the event is cancelled, enrollees will be notified, and fees refunded in full.

PATTY LAMPERT Executive Director / OLA

CONGRATULATIONS TO TEAM TRI-C

The team at Tri-C (10-Time Winner of Top Two-Year School in the Nation!) is back in Cleveland and riding high from another incredible finish at the 2025 National Collegiate Landscape Competition. Their team of 21 students successfully defended their title as the #1 two-year horticulture program in the nation, maintaining their #2 overall ranking. (Yes, pesky BYU maintained their grip on the #1 spot, but as Professor Funai told his students, “It took BYU’s army of over 70 students to nudge out Tri-C’s 21.”

Competing in this year’s NCLC were 54 teams of twoand four-year colleges and universities with a total of 727 competitors. Tri-C had 3 teammates make the Top 10% in the nation individually:

• Christine Kermond – 2nd in the Nation!

• Olivia Mitnick – 32nd in the Nation!

• Ashley Boozer – 66th in the Nation!

Congratulations to the incredible Tri-C Team and its students, who were trained to excel in various aspects of the industry,

not just one singlular event that they could practice for four years to achieve a top ranking.

They (Tri-C) thanks everyone for all the support the OLA and its members have provided to their students over the years and for the financial backing it took to get them there. OLA scholarships help a great deal as well, giving some students the financial support they need.

As Tri-C ramps up efforts to host the NALP National Collegiate Landscape Competition in 2027, they will need all kinds of local help and will certainly have OLA members showcase all the awesome things we do! If you are interested in participating/assisting with this event, please reach out to Jim Funai @ Jim.Funai@Tri-C.edu.

Additionally, congratulations to all the other schools who participated at NCLC from the State of Ohio, including: Columbus State Community College, Cincinnati State Technical & Community College, Owens Community College, Upper Valley Career Center and Knox County Career Center!