Market Profile

MajorCompetitors

The Convenience store industry is highly fragmented with numerous independent single store operators, employing less than five people, dominating the market.

This fragmented nature of the industry makes it difficult for a single c-store operator to gain significant market share leading to a low level of market share concentration in the industry.

Convenience stores compete with different retail channels and; therefore, proximity to different types of stores can hamper growth. For instance, growth has been slower in areas where there are dollar and drug stores. Hence, location of the c-store is the most important factor in deciding competitors.

There is huge competition in the Winnipeg convenience store industry. The existence of reputed established stores like Mac’s Seven-eleven, Safeway, Walmart, Whole Foods etc. along with numerous smaller ones keeps the market competitive.

7-Eleven and Mac’s are the two major convenience store chains. A few of the other popular convenience store in Winnipeg are:

• M&M Convenience Store

• Alvimar Convenience Store

• Bruce Convenience Store

• Sun Food Mart

• Mass Convenience Store

• Valour Convenience Store

• Sol Convenience Store

• Graham Convenience Store

General Resource Requirements

Location

The store will be located at a prime spot in the city of Winnipeg. The rationale behind the proposed location is to have the maximum visibility creating more footfall into the store and be easily accessible by the target customers.

Suppliers

EquipmentandTools

The store will require basic furniture that any usual retail store would require such as table & chairs. Apart from that, the store will purchase commercial refrigerators to store perishable products. It will also purchase computers & printers for storing and accessing the customer database, billing and accounting the transactions.

The primary suppliers to the store will be suppliers of non-perishable groceries, baked goods, perishable fruits and vegetables, branded beverages, dairy products, frozen foods, ethnic foods, packaged foods, snacks and candies, paper products, branded toiletries, baby foods, grocery bags suppliers etc. XXXXX will have a mix of branded and non-branded suppliers to deliver quality as well as maintain cost budgets to run the store. The store will source perishable products, baked goods, meat and dairy locally. Even with respect to other store products, the management will look to source locally to promote other local businesses. A few of the suppliers are as below:

DistributionChannel

XXXXX will distribute its products through the store in the form of in-store purchases and through its website and phone orders for in-store pick up or home delivery.

ProfessionalAdvisors

XXXXX will use the services of legal and professional advisors to set-up the entity and ensure all permits to set-up the business are obtained. After crossing the initial stage, such advisors will be approached on a need basis, for cases like tax help, accounting help and legal help.