Market Profile MarketandSalesForecasts

This statistic shows the retail sales value of convenience stores in Canada as of September 2017, by segment. In 52 weeks ending in September 2017, the sales value of general merchandise segment in convenience stores amounted to approximately CAD 5,128.68 (USD 3,975.72) and that of cold beverage segment to CAD 911.85 (USD 706.86) million.

The convenience store industry in Atlantic Canada employs an estimated 28,300 people full and part-time at 3,300 convenience store locations across the region, and generates more than a half-billion dollars in annual sales.

This statistic shows the retail sales of convenience stores in Canada from 2013 to 2018.

Retail sales of convenience stores were forecasted to grow from 1.9 billion Canadian dollars in 2013 to 2.03 billion Canadian dollars in 2018.

MarketingStrategy

Website

XXXXX will have an option for customer to order online through their user friendly website with a secure payment portal, a shopping cart, description of the products with their images and prices, offers and coupons, home delivery option tab as well as click and carry option.

Print Media Advertising

The company will advertise in local print media, especially in newspapers, local dailies, and magazines in circulation. This will also help boost the brand image of the company.

Social Media Marketing

In today’s world, no business can survive without having a social media presence. XXXXX will promote its brand by using social media (primarily Twitter, Instagram and Facebook).

Local SEO

XXXXX will have a powerful SEO strategy to gain visibility and ensure it is shown on every relevant search by prospective customers. The store will use all the keywords on their website to ensure relevant searches lead to the landing page on the store’s website or social media pages.

Radio Advertising

This is the best way to reach the target customers within the local community. Advertising on the right channel at the right time will help capture the attention of youngsters and the driving population who listen to the radio. This will help this outlet become a recognized name in the community.

MarketingStrategy

Word-of-Mouth Marketing

The business will be active on all food and travel websites, replying to guest comments and feedback. This will show the business’ commitment to customer service.

In-store Tasting events

The store will host in-store tasting events especially of items that people may not generally buy. This is a great way to showcase the products being sold at the store and help increase the purchases of items people might not typically buy.

Unique Products

Along with the usual products to cater to the day-to-day needs of the consumer, the store will also sell latest products and different and unique products which are not sold by other stores. This will help it stand out from the rest of the competition.

Freebies

The store will offer freebies like a newspaper for morning customers, free food for new samples, free coupons etc. to encourage customers to visit their store and beat competition.

Offers and Discounts

The store will provide periodic offers and discounts through social media as well as offline to keep the customers happy and satisfied. The store will also send promotional emails and SMSs through other modes of communications.