Business Profile

Facilities

The store will offer a wide range of facilities like the following:

Disability Friendly: The store will be accessible to those in wheel chairs, whether old and retired people coming to shop or those with disabilities. The store entrance and layout will be designed and set-up to make it easy for this segment of the customers to have a convenient shopping experience. A few such facilities will include: a separate parking, a separate check-out line, wider aisles, product favorites of this segment at their reach in a sitting position, staff assistance etc.

Ease of Parking: The store will have ample parking for those coming in to shop. There will also be separate parking for the disabled. The store staff will also help out customers with parking, if required.

Restrooms: The store will have a well-maintained restroom for customers to use.

Seating: The store will have seats scattered across the store, for tired customers to sit down.

Eco-Friendly Bags: The store will offer eco-friendly bags to carry the groceries like paper bags, cloth bags, jute bags etc.

Cash on Delivery: The store will offer a cash on delivery facility for those opting for home delivery of products.

Mobile Card Machine: The store will also offer a mobile card machine for customers who prefer to pay by card even for home deliveries.

Clear Instructions on Website: The store will have an easy to use website with clear instruction (especially for the disabled community) regarding the layout of the store, the facilities available, the products and services provided, the latest discounts and offers etc.

Advantageofthebusinesscomparedtocompetitors

The store will offer a wide range of products, services and facilities that will enable it to gain a competitive advantage as below:

Loyalty programs: XXXXX will provide loyalty programs to its customers right from the beginning.

Reloadable cash cards: The store will provide cash cards that customers can periodically reload. This will help them in cases where they don’t have cash or change to tender.

Personalized Emails: The store will send customized and personalized emails to thank customers as well as inform them about new offers and promotions or any new stock of items in the store that they may be interested in.

Niche market: The store will appeal to a niche market segments like the immigrant population in the region, by providing ethnic foods and ingredients.

Add-on Services: Providing services in addition to the usual ones is essential to create a loyal customer base and retain customers, as well as attract newer ones. For example; accessibility and special staff assistance to handicapped and disabled people. XXXXX will provide such add on services and walk that extra mile to ensure customers always leave satisfied and come back to visit.

Pricing: The store will price its products cost effectively to ensure the store does not lose out and at the same time, customers do not feel the burden of higher price. The store will price essentials at competitive prices and premium/ethnic and uncommon products at higher prices. The store will provide ‘combo offers’ to sell essential products and premium products as a combination.