WHERE SURFACES COME ALIVE
POST SHOW REPORT
INCORPORATING
IT’S ALL ABOUT QUALITY! WHEREVER YOU LOOKED AT SURFACE DESIGN SHOW, YOU CAME ACROSS THE QUALITY OF THE EVENT. Be it the stands and displays of the 175 participating organisations, or the speakers and cutting-edge content from the 45 presentations, our visitors could not help but be impressed. This report shares with you the highlights of Surface Design Show 2017. THE 5,114 VISITORS WHO ATTENDED SHOWED A SIMILAR QUALITY:
77% CAME FROM THE A+D SECTOR
37% VISIT NO OTHER A+D EVENT
70% HAD PURCHASING AUTHORITY
THE SURFACE DESIGN AWARDS WINNERS KEPT THE QUALITY THEME TOO. Our Supreme Winner was The Broad Museum in Los Angeles designed by ARUP/ Diller Scofidio + Renfro in collaboration with Gensler. We also saw category winners from seven different countries.
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VISITOR FIGURES
5,114 VISITORS ATTENDED SURFACE DESIGN SHOW
37% VISIT NO OTHER A+D EVENT
TOP 6 MOST SOUGHT AFTER PRODUCTS:
77% OF VISITORS CAME FROM THE A+D SECTOR
16% OF VISITORS WITH PURCHASING AUTHORITY HAVE A SPEND OF OVER £1M
70%
5%
HAVE PURCHASING AUTHORITY
OF VISITORS CAME FROM ABROAD
82% OF VISITORS FOUND MATERIALS THEY WOULD LIKE TO SPECIFY IN FUTURE PROJECTS
FLOORING
LIGHTING
NATURAL STONE
SOL I D SURFACES
TILES & TILING SOLUTIONS
WALL COVERINGS
89% OF THOSE ATTENDING THE PRESENTATIONS FOUND THEM USEFUL OR VERY USEFUL
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LOOK WHO WAS THERE 3D Reid Architecture
Dalziel + Pow
Next
Ab Rogers
Daniel Heath Studio
Nina Campbell
Adam Architecture
David Linley
Penoyre + Prasad
Aecom
Debenhams
PLP Architecture
Aedas
Denton Associates
Priestman Goode
AfroditeKrassa
Dixon Carphone
PRP
Allford Hall Monaghan Morris
Estee Lauder
Ron Arad Architects
Allies and Morrison
Fired Earth
RPW Design
Fitch
Sainsbury’s
Foster + Partners
Scott Brownrigg
Gensler
Selfridges
Giles Miller Studio
Sheridan + Co
Grimshaw
Sony Europe
Harrods
Sotheby’s
Heatherwick
Speirs + Major
Ian Ritchie Architects
Starbucks
Imagination
Stride Treglown
Jaguar Landrover
Topps Tiles
Jestico + Whiles
Westfield Europe
Jigsaw Interior Architects
Wickes
Clarins
Jumeirah Carlton Towers Hotel
Wilkinson Eyre
Conran + Partners
Marks + Spencer
Cushman Wakefield
Morey Smith
Zaha Hadid Architects
CZWG Architects
Morgan Lovell
Amazon Arcadia Group Arup Associates Atkins B+Q BDP Bentley Motors Berkeley Homes BuckleyGrayYeoman Buro Happold Capita Chiltern Firehouse
Willmott Dixon
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2017 EXHIBITOR LIST A.J Wells Abel Magnets ACO Technologies Alfatherm Altfield Alusid Sustainable Surfaces Amalthea Designs Amarestone Applelec Ariostea Armatile Armourcoat Arnold Laver Arturo BAL Baranska Design Barham & Sons Baro Lighting Bay Gallery Home Beal International Bedrock Tiles Blackheath Products BluePrint Ceramics Bright Green Interiors Brocklehurst Cambridge International Caroline Hough Design Cassino Stone CD (UK) CED Cellecta Ceramiche Caesar Changing the Face of Composites Cheville Parquet
Chryso Click Lighting Colorado Concreate Flooring Consorzio Pimar CoverStyl D.F Richards (Veneers) Daedalian Glass Studios David Clouting Decora Mouldings Design Concrete Design Exchange Magazine DKT Artworks Dural Eden Anglo Veneers - ALPI EK Colours Emco Eomac ESL Ceramics Eukula Evan James Design Evans Turner Factorylux Feature Wall & Floor Company FILA FINSA Float Glass Design Flooring Workshop Foldcore GmBh Fontanili Marble Geaves Surfaces Gerflor Glaast Goodfellow Cambridge
Grestec Tiles Gruppo Ceramiche Ricchetti Houzz IMESH Innerspace Cheshire Institution of Lighting Professionals ITC Natural Luxury Flooring James Latham KAIER Kebony AS Koskisen La Fabbrica Leica Geosystems Loloey Lovell Stone Group
Low Impact Lucentia Design Lumiscopic Marmoles Serrat Metalier Microcrete Mirror by Design Mundy Veneer / Tabu New Image Stone Nora Flooring Systems Nordcell Oikos SRL Onix Concrete Tiles Optelma Lighting OSMO Pfleiderer Pintark by Loco
Design Porcel-Thin Progress Lighting QF Distribution Rama Carpet Reed Harris Reeve Wood Reggiani Lighting Reliance Veneer Rimex Metals Robel Rocersa / Roig Ceramica RugHub Rug Maker Sapa Profiles SCIN Scotscape Landscaping
SEEN Selux Signed By Susie Skarlis Marble Skuare79 Solomon and Wu Solus Ceramics Soundtect Space Innovation Spectral Staff Decor Stamford Stone Stark & Greensmith Sterling Studios Stone Consultants Stone Federation Strata Tiles Stratum Resin
Flooring Studiotex Surfaceform Target Shopfitters Tessitura Tele Metalliche Rossi Srl Texaa The Surface Design Studio The University of Huddersfield Tile and Stone Journal Tile Merchants Tile of Spain Tiles 4 Architects Timbertherm Flooring Treniq
Trimo Union Veneers V4 Woodflooring Valverdi VCG Colourlink Vectorworks Vescom Visive Group Vista Digital Waxman Ceramics Architectural Tiles Westag & Getalit AG WILA Lighting William Smith Xylocleaf Zanuso Legno ZClad
CPD HUB / STONE HUB
SURFACE SPOTLIGHT LIVE VIP & MEDIA LOUNGE
MAIN STAGE
SURFACE DESIGN AWARDS DISPLAY
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SHOWS WITHIN SHOWS 45 DIFFERENT PRESENTATIONS ON 3 PURPOSE BUILT STAGES. The Main Stage hosted the headline acts including the Preview Evening’s Live Debate, PechaKucha Evening and the Surface Design Awards Winner’s Interview. MAIN STAGE SPONSORED BY:
PREVIEW EVENING SPONSORED BY:
PECHAKUCHA EVENING SPONSORED BY:
MAIN STAGE DESIGNED BY:
Now firmly established in the lighting industry’s calendar of must attends, Light School hosted an attractive mix of 15 lighting manufacturers all looking to educate architects and interior designers in lighting best practice.
Our new Light Talks stage featured 16 presentations by the UK’s leading lighting designers and attracted capacity audiences throughout the three days of the show. PRESENTED BY:
Presented by Light Collective and supported by the Institution of Lighting Professionals, the new Light Talks theatre, sponsored by Luctra, was standing room only as many of the UK’s leading lighting designers presented recent projects.
SUPPORTED BY:
The CPD Hub, combined this year with the Stone Hub, hosted 16 presentations giving architects and interior designers an opportunity to update their knowledge and gain CPD points as they learnt about the latest developments in their sectors.
50% OF OUR TOTAL AUDIENCE PLANNED TO ATTEND A MAIN STAGE EVENT
Only launched in 2016, Stone Gallery is rapidly becoming the must-see event for architects and designers to see and compare natural stone.
18% OF OUR AUDIENCE PLANNED TO ATTEND LIGHT TALKS
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With the introduction of specialist talks at the Stone Hub (hosted by Tile & Stone Journal) and highlighting the Stone Federation’s Knowledge Hub, Stone Gallery at Surface Design Show was a main focal point for visitors.
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2017 WINNERS SUPREME WINNER The Broad, USA by ARUP/ Diller Scofidio + Renfro in collaboration with Gensler
The Broad designed by ARUP, Diller Scofidio + Renfro, in collaboration with Gensler, was declared the Supreme Winner of the 2017 Surface Design Awards.
COMMERCIAL I N T E R I O R S U R FA C E Fucina, UK by Andy Martin Architecture
The Awards recognise examples of progressive design and the use of innovative surfaces in projects both in the UK and internationally. 33 projects were named as finalists with 45% of shortlisted projects located overseas.
HOUSING I N T E R I O R S U R FA C E Ericeira House, Portugal, by maria ana vasco costa + João Tiago Aguiar, arquitectos
Each project was judged on a range of criteria including the type of surface, the use of materials and aesthetic design; 13 winners were announced across 7 different categories.
LIGHT AND I N T E R I O R S U R FA C E The Broad, USA by ARUP/ Diller Scofidio + Renfro in collaboration with Gensler
JUDGES
Afroditi Krassa, AfroditiKrassa
Fiona Thompson, Richmond International
Bethan Wood, Studio Wood
Jenny Jones, Jenny Jones Studio
Christopher Ash, Project Orange
Sacha Leong, Studioilse
Ab Rogers, Ab Rogers Design
AND
Tina Norden, Conran & Partners
SPONSORS COMMERCIAL CATEGORY
HOUSING CATEGORY
LIGHT & SURFACE CATEGORY
PUBLIC BUILDING CATEGORY
RETAIL CATEGORY
SUSTAINABLE CATEGORY
TEMPORARY STRUCTURE CATEGORY
SUPREME AWARD
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Sacred Heart Cathedral of Kericho Diocese, Kenya by ARUP / John McAslan + Partners
S U S TA I N A B L E I N T E R I O R S U R FA C E International Wine and Spirits Museum, China, by Shanghai Godolphin COMMERCIAL E X T E R I O R S U R FA C E TAI CHI, China by Kris Lin Interior Design HOUSING E X T E R I O R S U R FA C E Ruins Studio, Scotland, Lily Jencks Studio + Nathanael Dorent LIGHT AND E X T E R I O R S U R FA C E Redbridge College, UK by Ayre Chamberlain Gaunt PUBLIC BUILDING EXTERIOR Ópusztaszer Visitor Center, Hungary by IVANKA Factory Zrt
PUBLIC BUILDING I N T E R I O R S U R FA C E SKYNET, China, by Kris Lin International Design
R E TA I L E X T E R I O R S U R FA C E Carnaby-Kingly Street and Foubert’s Place, UK by Rolfe Judd
R E TA I L I N T E R I O R S U R FA C E Fred Perry Bangkok, Thailand by BuckleyGrayYeoman
S U S TA I N A B L E E X T E R I O R S U R FA C E Perspectives, UK by Giles Miller Studio
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TEMPORARY STRUCTURE Billboards, UK by Giles Miller Studio
WHAT THE INDUSTRY SAYS “The organisers have great communications, good grace and a relaxed style - a lot of fun and brilliant value for money.” STANLEY WILSON DIRECTOR, FACTORYLUX
“Surface Design Show was on top form this year, delivering a packed show with a great energy emitting around the Business Design Centre.” JADE TILLEY, EDITOR INTERIOR DESIGN TODAY
“Back at the office to pass on all the wonderful feedback from Surface Design Show to our design team.” DAEDALIAN GLASS
“So much inspiration at Surface Design Show.” LINDSEY LANG YOUNG DESIGNER OF THE YEAR AND FOUNDER, LINDSEY LANG DESIGN
“The Houzz team thoroughly enjoyed the show for the 2nd year running with some great connections made with both exhibitors and visitors. We look forward to being back in 2018!”
“As always it was a joy to be part of Light School and Surface Design Show.” JESS GALLACHER ILP
FFION FRANCIS EVENTS MANAGER, HOUZZ.CO.UK
“We had a fantastic response from both new and existing customers at the show this year.”
LANGLEY INTERIORS
DANIEL NEVITT GROUP MARKETING DIRECTOR, ARMOURCOAT
“SDS continues to deliver great value for us. Increased number of visitors led to more interest for us. We received enquiries from regular visitors to the show but just as important, potential new specifiers and customers.”
“Every year new finishes, innovative materials captivating designs are on display from companies spanning the globe. What I always find surprising is the diversity of designs on display and how, year after year, there is always that show stopping surface that everyone wants a piece of.” MARTYN WHITE INTERIOR DESIGN JOURNALIST
CHRIS SUTTON DIRECTOR, JAMES LATHAM
“Well done Surface Design Show, you did it again!” ANNA DAWSON SOUNDTECT
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“Inspiring day spent at @surfacethinking design show.”
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“Reminiscing about #SDS17 this morning, we had such a great time can’t wait for next year!” BEDROCK TILES
BENEFIT FROM THE PRE-SHOW MARKETING CAMPAIGN
IN THE PRESS
“2017 reinforced the show’s reputation as one of the most important design events in the UK with visitors describing the show as ‘exciting’, ‘a fountain of knowledge’ and ‘dynamic.’”
SOCIAL MEDIA
The Show trended on Twitter for the second year running thanks to an active audience of over 15,000 followers across our social channels. Information from our exhibitors formed a key part of the material shared. WEBSITE
Our website received a steady stream of traffic throughout the campaign, with the exhibitor list ranking as the most viewed page. PRESS
We worked with over 25 trade media outlets and associations including Architonic, mondo*arc, Houzz, Mix Interiors, Blueprint, Dezeen, FX, RIBA Journal, and Sleeper reaching a total circulation of 21,731,811.
MIX INTERIORS
A targeted email campaign highlighting the innovative products on display at the Show was received by over 60,000 architects, designers, specifiers and interior designers.
“Billed as one of the best shows to date, this year’s Surface Design Show proved to be a real crowd pleaser.” ESSENTIAL KITCHEN AND BATHROOM
“Last month’s Surface Design Show was an exciting source of inspiration.” RETAIL FOCUS
There was also a comprehensive offline campaign, including VIP invitations and a Show preview that was mailed to 10,000 qualified design professionals.
“Surface Design Show was on top form this year, delivering a packed show with a great energy.” INTERIOR DESIGN TODAY
“Forward thinking and full of innovation.” ARCHITECTS DATAFILE
COME AND SEE FOR YOURSELF
“Visitors came in force to discover the best in surface design as Surface Design Show returned for one of its best shows to date.”
@surfacethinking facebook.com/surfacethinking surfacedesignshow.com/LinkedIn
HOTEL SPACE ONLINE
@surfacethinking
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JOIN US IN 2018 Don’t miss your chance to participate in the UK’s only show dedicated to innovative surface materials. Surface Design Show 2018 will take place 6-8 February in Islington’s Business Design Centre.
EXHIBIT AREAS INCLUDE:
DESIGNER ROW
The main body of the event sees
Provides architects and designers
Introduced in 2016, the area
Dedicated to companies and
over 170 companies exhibiting
with necessary education about
reflects the importance of the
designers who are new to market,
a wide range of surface materials.
lighting design and new products.
rapidly growing stone market
this area forms one of the major
in the UK.
attractions of the Show.
FOR FURTHER INFORMATION ABOUT EXHIBITING OR SPONSORSHIP OPPORTUNITIES PLEASE CONTACT:
RAVI ZAVER PHILIPPA CHRISTER
E RAVI.ZAVER@MONTEX.CO.UK
T +44 (0)207 886 314 7
E PHILIPPA.CHRISTER@MONTEX.CO.UK WWW.SURFACEDESIGNSHOW.COM
T +44 (0)781 209 9280