NORDBYGG News
T H E L AT E S T N E W S F O R T H E L A R G E S T C O N S T R U C T I O N A N D P R O P E R T Y E V E N T I N S C A N D I N AV I A • 10–13TH O F AP R I L 2018
GROWING I NTERNATIONAL I NTEREST
Many companies see Nordbygg as a door to the Nordic market. – To entrance the market, a forum like Nordbygg is invaluable, page 2.
PHYSICAL PRESENCE
“Nothing can be compared to the physical presence of a new product”, page 3.
PREMIUM TRADE SHOW
Six out of ten visitors have influence on purchasing, page 4.
STRONG SWEDISH MARKET ATTRACTS
The obvious g ateway to Scandinavian market, page 4.
FLOORS ARE FILLING UP
More interest than ever – the halls are filling up, page 2.
BUILDING IN PROGRESS
5-8 april 2016
NORDBYGG News
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Nordbygg in Stockholm, the Capital of Scandinavia, is keeping an eye on the future issues of the business. Issues that will impact Nordbygg 2018. Digitalisation and internationalization are boosting. Many companies see Nordbygg as a door to the Nordic market. It is gratifying to see that the number
of international participants is increasing every year. Already, 65 per cent of the rentable area is booked. Companies testify to the right sort of exhibitors and visitors, a positive atmosphere and a strong urge to buy, and are already planning for the next fair.
PETER SÖDERBERG, PROJECT MANAGER NORDBYGG
GROWING INTERNATIONAL INTEREST IN A CONTINUOUSLY HOT MARKET Ninni Löwgren Tischer, Head of department, German-Swedish Chamber.
Nordbygg in Stockholm represents a market which is important to companies outside the Nordic Region. Through Nordbygg, they get access to the entire Nordic market.
T
HE NORDIC construction market is attractive to German companies. Especially in areas such as energy efficiency and building passive houses, Internet of Things and other smart technology, states Ninni Löwgren Tischer at the German-Swedish Chamber of Commerce and continues: – To visualize the potential, establish contacts but also to
get a pragmatic and physical entrance to the market, a forum such as Nordbygg is invaluable. Successful Swiss participation Gustav Henriksson, Head of Trade Section at the Swiss Embassy says that the Nordics are an interesting market with great potential for Swiss companies also, since there is so much construction going on here.
It is important to get to know the market and their special conditions, such as the procedure on procurement, distribution of roles, etc. That can be done at Nordbygg. – The one who gets to know the market and targets the right segment, can do a lot of business, Gustav Henriksson closes.
Full length articles and more info: nordbygg.se/english
Photo by: Linus Knutson
THE HALLS ARE FILLING UP FOR 2018
Photo by: Jens Reiterer
NORDBYGG News
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“PHYSICAL PRESENCE VERY IMPORTANT”
Simon Andersen, Marketing Director Northern Europe.
Grohe continues to advance its positions in the Nordic market. With their offer, Nordbygg is the right place to show their products. GROHE ADDRESSES the professional part of the market for kitchens and bathrooms. – We show a complete premium collection of products for many categories of clients, says Simon Andersen, Marketing Director Northern Europe.
He believes that the physical first impression is important. We had digital screens in our stand for theoretical facts, but nothing compares to the physical presence of a new product.
Large number of leads – Nordbygg 2016 lived up to our expectations by far. One could say that a big fair works as ammunition for our sales crew. We build relationships and show off our products. The result was amazing: more than 500 relevant leads with potential new clients to work with, says Simon. Double showcase surface Grohe doubled their showcase surface at Nordbygg between 2014 and 2016. For 2018, they are going for an even larger showcase. – Nordbygg is a window to launch on the Nordic market. We take part in several other fairs here, but Nordbygg is incomparably the most important, Simon closes. Full length articles and more info: nordbygg.se/english
Photo by: Karin Larén Hallström
Photo by: Grohe
“NORDBYGG IS THE LARGEST FAIR IN OUR MOST IMPORTANT MARKET” Arvydas Bagdonas, Operative Manager, Venta Windows.
− Municipalities are our foremost target group in Sweden, and here we meet them, says Johannes Rasmussen, Marketing Director. NORWEGIAN NORDAN and its subsidiary Venta Windows participated with a showcase each at Nordbygg 2016. – Sweden and Norway are our most important markets and Nordbygg is the largest fair, that is why we want to exhibit here, says Arvydas Bagdonas, Operative Manager, Venta Windows.
Municipalities are important
Venta Windows’s Norwegian parent company is called NorDan, and is an established actor on the Nordic market for windows, security doors and access control systems. – We meet contractors, representatives from DIY stores, distributors and architects.
Municipalities have become our most important group of clients, and we have met both existing clients and prospective clients, says Johannes Rasmussen, Marketing Director at NorDan.
Full length articles and more info: nordbygg.se/english
NORDBYGG News
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TOTAL IMPRESSION IN RATING FROM VISITORS AND EXHIBITORS
“SIX OUT OF TEN HAVE DIRECT INFLUENCE ON PURCHASING”
Increased internationalization The proportion of foreign visitors has doubled and is currently at 13 per cent. – It is the strong Swedish construction market which attracts. Many German, Polish and Baltic companies see Nordbygg as the obvious gateway to the Scandinavian market. That is foremost where the increase lies, says Peter Söderberg, Project Manager at Nordbygg.
The exhibiting companies experience convincing business benefits from their participation.
MORE THAN 1,000 people took part in a large survey during the fair.
and survey lead at Fairlink, which has conducted the survey.
Staunch figures Nordbygg is number one when it comes to construction and property events in Northern Europe. – The figures are staunch and visitor loyalty is strong. The overall impression is a clear four out of five possible, as it has the past few events, says Mikael Jansson, CEO
Premium trade show He summarises Nordbygg as a premium trade show with visitors where a full six out of ten have influence on purchasing, which is very good. – We see a trend reversal in age distribution and the proportion of women has increased significantly.
MORE INTEREST THAN EVER – THE HALLS ARE FILLING UP A grand total of 21,000 square metres, 65 per cent of the surface, is already booked in the Autumn of 2016 for Nordbygg 2018.
Rate of bookings autumn 2016
65 %
400 booked companies per November 2016
95 % OF THE EXHIBITORS ARE I NTERESTED IN EXHIBITING AGAIN IN 2018 • A full 58 % gives the grade good or very good (4/5) when accessing ROI. • Both exhibitors and visitors rate the overall impression of the event 4.0, in a scale out of 5. • Six out of ten have direct influence on purchasing.
International Representatives Jonny Sjöberg, Denmark CommService +45 26 15 91 98 stockholmsmassan@mail.dk
Sig.ra. Marilena Puppi, Italy O.G.S. Organizzazione Gestione Servizi srl +39 02 345 06 05 info@ogs.it
Gunilla Söderholm, Finland +358 400 492 133 stockholmsmassan@lystra.fi
Mr Eduardo J. Teixeira-Alves, Spain/Portugal +34 651 41 52 84 stockholmsmassan@ teixeira-consulting.com
Margus Parve, Estonia/Latvia/Lithuania Karol AS + 372 614 30 85 info@karol.ee
Contact information: www.stockholmsmassan.se info@nordbygg.se
Annelie Bäck-Heuser, Germany/Switzerland /Austria Bäck+Partner Marketing +49 202 283 81 26 baeck-partner@t-online.de