2016-2017 Marketing Statistics The Oglesby Union hosts many programs throughout the academic year. Such programs include the following: Seminole Sensation Week, Friday Night Bites, Homecoming, Haunted Harvest, and Spring Fling. Most of these events are provided to students free of charge (others have a small fee) and are meant to engage them in fun and safe alternatives that revolve around school spirit. These events are held at locations that students are familiar with or can easily travel to such as the Oglesby Union, other locations on-campus, or off-campus locations that are near campus, such as the Leon County Civic Center. These events are promoted in a number of ways, such as posters, Facebook event pages, yard signs, and for the major events, billboards. The Oglesby Union Student Activities Center takes the lead in the planning and promotion of these events. In collaboration with the Student Activities Center, these events and programs are co-sponsored by other departments of the university, such as the Office of the Provost, New Student and Family Programs, Campus Recreation, University Housing, Center for Leadership and Social Change, Advising First, Greek Life, University Health Services, the Student Alumni Association, and the Student Government Association. The purpose of this report is to summarize the marketing strategies that have been effectively working to bring awareness of school events to students and which have not. Graphs: The data is from all the surveys that were administered during the 2016-2017 academic year, which asked about the marketing materials students saw and why students attended. As the graphs display, the most common way students found out about these events were through friends/ word of mouth (22%). The most popular reason as to why they attended the events were because they wanted to enjoy the event(s) (31%).
How Did You Hear About This Event? (All Events Combined) 8%
5%
4%
5% 4%
Dining Hall Ad Door Hanger
2%
10%
Banner
Facebook 12%
Flyer/Poster in Residence Friend/ Word-of-mouth Resident Assistant
12%
22%
Twitter Website
16%
Yard Signs
How Did You Hear About This Event? 800 700 600 500 400 300 200 100 0
SSW
HH
HC
SF
FNB
Why did you come to the event? (All Events Combined) 2% 9% Enjoy the event(s)
31%
Hungry/free food
19%
Learn about campus activities Meet new people/socialize Nothing else to do Other
10% 29%
Why Did You Come to the Event? 1000 900 800 700 600 500 400 300 200 100 0
Seminole Sensation Week
Haunted Harvest
Homecoming
Spring Fling
Friday Night Bites
Enjoy the event(s)
Hungry/free food
Learn about campus activities
Meet new people/socialize
Nothing else to do
Other
* Dance Marathon did not ask respondents for this information.