Pure Passion Greetings

GREETINGS FROM NORWAY!

Coldwater Prawns of Norway is one of the worlds leading exporters and distributors of cooked and peeled coldwater prawns caught in the cold arctic water of the Barents Sea. We are delighted to be virtually presented here at The Norwegian Seafood Councils seminar today. We are grateful to the Norwegian Seafood Council for arranging this networking event. We hope you enjoy the conference and the fair. We wish we could be there and meet you all. However, you can always get in touch with us through our representatives in the region.

Have a wonderful day!

TROND GULDBRANDSEN SALES MANAGER – ASIAN REGION COLDWATER PRAWNS OF NORWAY AS

Spitsbergen 78°54’04.7”N 13°28’38.5”E

ONE OF THE WORLD’S PUREST PRODUCTS. CAUGHT IN THE WORLD’S CLEANEST WATERS. FOLLOWING THE WORLD’S STRICTEST ENVIRONMENTAL STANDARDS.

4

PURE GOURMET FOOD STRAIGHT FROM THE ARCTIC Caught in the deeply cold, clean waters of the Arctic, our Norwegian prawns are of a quality and purity that makes them without equal.

The water temperature and depths mean that our coldwater prawns grow at a slower rate than other, more common variants. As a result, they possess a uniquely rich, distinctive flavour.

Add to this a truly individual, seductive texture and you have a range of premium prawn products that are making waves with gourmets around the world.

COLDWATER PRAWNS OF NORWAY

01. PURE PASSION

02. PURE FLAVOUR

03. PURE ORIGIN

04. PURE PLANET

5

6

GLOBAL SUCCESS We’re passionate about prawns. This - and our unrivalled focus on quality, purity and the environment - has brought Coldwater Prawns of Norway true global success.

Our roots go back to 2007, when three former competitors in the prawn industry decided to join forces and form Coldwater Prawns of Norway. Little did we know that the results would see discerning customers around the world enjoying our Norwegian prawns of superlative quality.

THE NORWEGIAN MARKET LEADER Since it was founded in 2007, we have increased our market share and become Norway’s largest exporter of exclusive Coldwater Prawns from deep Arctic waters of the Barents Sea. One of the world’s purest products. Caught in the world’s cleanest waters. Following the world’s strictest environmental standards – the only supplier in the world that delivers 100% Norwegian coldwater prawns, with MSC, FOS and KRAV approval.

AWARD WINNING Coldwater Prawns of Norway has won several awards and high praise for its marketoriented and innovative mindset in an otherwise conservative industry. It’s been recognised for its rapid growth, profitability, design quality and brand identity.

‘GAZELLE COMPANY OF THE YEAR’ In 2012, Coldwater Prawns of Norway was voted ‘Gazelle Company of the Year’ by

‘COMPANY OF THE YEAR’

‘THE AWARD FOR DESIGN EXCELLENCE’

In 2014 it was voted

In 2015, the company

‘Company of the Year’

by Innovation Norway.

was given ‘The Award for Design Excellence’ by

Norway’s leading business

the Norwegian Design

newspaper, DN.

Council.

Most of all, the company, brand and products are now firmly on the map - in the fishing industry, amongst food retailers and chefs, and in homes and kitchens all over the world.

COLDWATER PRAWNS OF NORWAY

01. PURE PASSION

02. PURE FLAVOUR

03. PURE ORIGIN

04. PURE PLANET

7

8

FOOD FOR THOUGHT One of the world’s purest and healthiest products, caught in the world’s cleanest waters. Here are a few facts to give you some mental nourishment.

Goodness locked in

Freezing is a natural process

Freezing right after capture means

Freezing is a natural process;

the goodness is ‘locked in’ – all

no preservatives are required.

vitamins and nutrients – including vitamins A, B, D, E and B12.

The future is frozen

Prawns help form a balanced diet

Frozen food has a vital role to play in

Fish and seafood is recommend-

tackling the global issue of food waste.

ed as part of a nutritionally

In the EU alone, 88m tonnes of food are

balanced diet.

wasted annually. Freezing and ‘perfect portions’ can help turn this around.

(Source: European Commission – Fusions 2016)

10

Prawns for every season

We use 100% of our catch

Freezing allows year-round

At Coldwater Prawns of Norway, we

availability.

don’t waste any part of the prawn.

We work with fellow Norwegian firm Seagarden, which uses the shell in food flavouring applications globally.

Every prawn has its tale We offer ‘pure transparency’ from sea

CPN are Norways largest exporter of Coldwater Prawns

to plate. We think of it as ‘every prawn

Coldwater Prawns of Norway (CPN) are

has its tale’ – and the story of how our coldwater prawns reach your dining table is one that we are glad to share.

COLDWATER PRAWNS OF NORWAY

01. PURE PASSION

Norway’s largest exporter of coldwater prawns thanks to our passion for prawns, purity and the planet.

02. PURE FLAVOUR

03. PURE ORIGIN

04. PURE PLANET

11

We clean our production water

Frozen food produces less CO2

Any water we use in processing is

Researchers in the UK discovered

thoroughly cleaned before being

that a frozen meal for a family of

deposited at sea.

four produces five-per-cent less CO2 than a chilled alternative.

(Source: Eating Green report, Refrigeration Developments and Testing, 2012)

We hold the world’s strictest environmental standards...

As well as holding itself accountable to the highest environmental and ethical standards in the industry,

We are the only supplier in the world

Coldwater Prawns of Norway has

to deliver 100-per-cent, Norwegian

created its own Pure Gourmet stand-

coldwater prawns, individually quick

ard – an even stricter benchmark for

frozen, with full MSC (Marine Steward-

sustainable harvesting.

ship Council), FOS (Friends of the Sea) and KRAV certification.

12

...but that’s not enough.

COLDWATER PRAWNS OF NORWAY

01. PURE PASSION

02. PURE FLAVOUR

03. PURE ORIGIN

04. PURE PLANET

13

14

PRIDE IN PURITY AND THE PLANET As far as we are concerned, when it comes to the welfare of the planet, it takes absolute integrity and commitment to make a difference. Our attitude is ‘it can’t get pure enough’.

From our head office in Aalesund, we take pride in our unwavering commitment to excellence. Adhering to the very highest possible standards has not only helped us become Norway’s largest exporter of coldwater prawns, we are also the only supplier in the world to deliver 100-per-cent, Norwegian coldwater prawns, individually quick frozen, with full MSC (Marine Stewardship Council), FOS (Friends of the Sea) and KRAV certification.

For us, however, this is not enough. That’s why we created our own certification brand, Pure Gourmet, which sets even stricter demands as regards sustainable harvesting.

COMMITTED TO THE ENVIRONMENT In line with this approach, Coldwater Prawns of Norway recently decided to strengthen its green-credentials even further with a bold 16mNOK (1.9mUSD) initiative.

The result is a series of far-reaching energy and environmental-focused measures that have had a global impact across our whole organisation - from our company offices to our fishing vessels and our packaging facilities.

COLDWATER PRAWNS OF NORWAY

01. PURE PASSION

02. PURE FLAVOUR

03. PURE ORIGIN

04. PURE PLANET

15

16

BETTER FOR THE PLANET Research conducted in the UK has indicated that frozen food may be instrumental in reducing carbon emissions by the food industry in the future. Researchers discovered that a frozen meal for a family of four produces five-per-cent less CO2 than a chilled alternative. They concluded this after looking at various CO2 emission points in the food production chain, from slaughter or harvest to the final appearance on the dining table. (Source: Eating Green report, Refrigeration Developments and Testing, 2012) GOODNESS LOCKED IN, NATURALLY Freezing is a natural process; no preservatives are required. That’s why, at Coldwater Prawns of Norway, our advanced on-board flash-freezing process right after capture means the goodness is ‘locked in’.

With Coldwater Prawns of Norway, you can enjoy premium quality, nutritionally beneficial and vitamin-rich prawns all year round – regardless of where in the world you live.

Thanks to our policy of freezing right at the source, maximum freshness is always guaranteed.

COLDWATER PRAWNS OF NORWAY

01. PURE PASSION

02. PURE FLAVOUR

03. PURE ORIGIN

04. PURE PLANET

17

18