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DownloadFreePDFViewPDFExpanding“choice”inschoolchoiceThalerandSunstein,NudgeChoicearchitect:someonewhohastheresponsibilityfor organizingthecontextinwhichpeoplemakeisionsCloseparallelswithactualarchitectsNosuchthingasneutraldesignSmallandapparentlyinsignificantdetails canhavemajorimpactsonpeople’sbehaviorEverythingmattersThesearchitectscan“nudge”peopleAmethodthathasrecentlycometoprominenceinthelast adetoinfluencebehaviourchangeisNudgeTheoryYaleUniversityPress,NewHaven,CT,,pp,$ThomasCLeonardThalerandSunsteinclaimthatpolicies flowingfromtheirapproachwouldsatisfyanexceedinglydiverseassortmentofperspectivesalongthepoliticalspectrumDownloadNudgePDFDescriptionSee FullPDFDownloadPDFSeeFullPDFDownloadPDFRelatedPaperscmHeisaNobelLaureateinEconomics,ProfessorofFinanceandBehavioral Economics,andDirectoroftheCenterforisionResearchattheUniversityofChicagoBusinessSchoolCombaseemdécadasdepesquisasemDownloadFree PDF.ThalereSunsteinThalereSunsteinRicardoSuzuki.Theyshowthatbyknowinghowpeoplethink,wecandesignchoiceenvironmentsthatmakeiteasierfor peopletochoosewhatisbestforthemselves,theirfamilies,andtheirsocietyInNudge,ThalerandSunsteininviteustoenteranalternativeworld,onethattakes ourhumannessasagivenTheyshowthatbyknowinghowpeoplethink,wecandesignchoiceenvironmentsthatmakeiteasierforpeopletochoosewhatisbest forthemselves,theirfamilies,andtheirsocietyThalerandSunsteinsownpositionisthattheanti–nudgepositionisaliteralnon–starter,becausecitizensarealways influencedbytheisionmakingcontextanyway,andnudgingislibertypreservingandacceptableifguidedbyLibertarianPaternalismandRawls’publicityprinciple EnelprimerproblemadiscutiremosunaposibleactualizaciónconceptualyempíricadelensayoDosconceptosdelibertaddeBerlin();elsegundoapartado desarrollalaideapropuestaporThalerySunstein()delnudgecomoestrategiaparadireccionarlaisión:finalmente,proponemosunaintervencióndelaisión humanaqueseNudgetheorists(Sunstein,,a;Thaler&Sunstein,)claimthatthebasisonwhichwemakepoorlifestylechoicesiscommonlythroughtheactiSpringerScience+BusinessMedia,LLCThalerandSunsteinhavewrittenanimportantbookInNudge,ThalerandSunsteininviteustoenteranalternativeworld, onethattakesourhumannessasagivenpRichardHThalerisapioneeringeconomistinthefieldofmodernbehavioraleconomicsandbehavioralfinance IncludesbibliographicalreferencesandindexRichardHThaler,CassRSunstein,Nudge:Improvingisionsabouthealth,wealth,andhappinessFranciscoCota CotaNudge:ImprovingisionsAboutHealth,Wealth,andHappinessEdiçãorevistaeampliadadeumdosmaioresclássicossobretomadadeisão,escritopor RichardHThaler,ganhadordoprêmioNobeldeeconomia,eCassRSunsteinEmNudge,RichardHThalereCassRSunsteinexplicamcomopodemos escolhermelhorTheconceptwasintroducedbyRichardThalerandCassSunsteinintheirbook:‘Nudge:ImprovingisionsaboutHealth,Wealth,andHappiness’ inNudgeTheoryisbasedupontheideathatbyshapingtheenvironment,alsoWewouldliketoshowyouadescriptionherebutthesitewon’tallowusThe growinginterestinnudgesstemsfromthefactthattheyusuallyimposelow(orno)costs,becausetheysometimesdeliverpromptresults(includingsignificant economicsavings),becausetheymaintainfreedom,andbecausetheycanbehighlyeffectiveCassRSunsteinservedintheUSDepartmentSuchinfluence,asa coercion-free“nudge,”issomethingsmallinscalewithpotentiallymassiveeffectsongroupandindividualbehaviorInsomecases,nudgeshavealargerimpact thanmoreexpensiveandmorecoercivetoolsThaler,RichardH,–Nudge:improvingisionsabouthealth,wealth,andhappinessRichardHThalerandCassR Sunstein