NicolĂĄs Lorite 259
Qualitative and Quantitative Methodologies
To investigate how the media presents the migratory reality it is necessary to use the convergence of the quantitative and qualitative methodologies. For studies of this type it is important to set out from the quantitative part and then to study in depth the qualitative part. It is always recommendable to work in this way in order to obtain objective data and never the other way round. First one needs to know how many units appear about immigration in the news during a specific period and the issues that they deal with, and from this point select the most noteworthy cases, according to the amount of time dedicated to them in the news. In this way there will an in-depth analysis of the content. This procedure ensures that one isn’t conditioned by suppositions. We often believe that a subject has been important but in reality little time has been dedicated to it. It often happens that we think that the presentation is established according to the subjects that we present immigration less favourably. From the quantitative perspective one also goes deeper into the visual and audio treatment of radio and television. This analysis is carried out from many perspectives that add to the analysis of the content of the messages fundamental concepts used in the audiovisual language within the routines of production of news discourses, such as the principal theories of communication, reception and social activation. The results of the investigation, with the respective framework of alternative proposals, are exposed in different languages and discourses. To circulate knowledge is as important as obtaining or assuming it. It is necessary to articulate a better pedagogy for the transmission of data so that this can be a driving force activating the process. This means that the conclusions are gathered in a textual form but that they are also edited in audio-visual and multi-media formats. It is about an applied method of audiovisual investigation that analyses the audiovisual production with concepts that are specific to the audiovisual language and that end up suggesting proposals for a better presentation of diversity, through audiovisuals presentations (videos for example) and multimedia discourses (interactive use on the internet and through other audiovisual supports such as DVDs).
Ingles.indd 259
20/10/10 10:19