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economy. In seeking a political reading of media culture, this perspective extends the analysis of people to signify what they hear or listen to, from a historical, political, economical and cultural perspective, which is desirable. It is necessary to invite as many people as possible to look for answers to these great challenges, so that the transformation of human life in this new Millennium, allows schools and universities to offer time and irreplaceable spaces for the systematisation of knowledge and values, that are indispensable in a social democratic and civilian context. All this can occur in specific social and cultural environments, in which social justice and dignity are conditions for the development and permanence of democracy.
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