Machine Vision Product Focus 2025
Photoneo - 3D Imaging USPs
True 3D Scanning in Motion
Uses Parallel Structured Light and a proprietary CMOS sensor to capture 3D data of fastmoving objects (up to 40m/s or 144km/h) without motion blur. Perfect for dynamic scenes.
High-Resolution 3D with Colour
(RGB) Fusion
Fuses RGB colour with detailed point clouds — ideal for inspection, digital twins, and object classification.
Proprietary In-House Sensor
Technology
Custom CMOS image sensor optimized for 3D vision.
Enables ultra-fast exposures (10µs) and highfidelity depth even in difficult lighting.
Benefits
Scan in motion w/o blur
Ultra‑high resolution & accuracy
Colour, enhanced 3D point clouds
Applications
Bin Picking
Palletisation/ depalletisation
Digital twinning / reverse engineering 3D Inspection
Questionsforcustomer
Are you scanning objects while they’re in motion, or do they need to stop for inspection?
Why it matters: This identifies if Photoneo’s motion-blur-free scanning is a key advantage. If the customer wants to scan on-the-fly, Photoneo is a clear winner.
What level of depth accuracy or resolution does your application require?
Why it matters: Photoneo offers sub-millimetre accuracy, especially in static mode. This question uncovers tolerance expectations for tasks like quality inspection or measurement.
Do you need colour information (RGB) in addition to 3D geometry?
Why it matters: If the answer is yes, Photoneo’s MotionCam 3D Colour Blue offers true RGB+point cloud fusion, perfect for classification, defect detection, or digital twins.
What kind of environment will the camera operate in –dust, water, vibrations?
Why it matters: This highlights Photoneo’s IP65ruggedbuild and industrial durability, helping the customer feel confident in factory-floorreliability
chine Vision Cameras
USPs
Build Quality
Cost Vs Performance
Software ECO system (SDK)
Model range & interface options
Applications
Factory Automation & Machine Vision
Defect detection, dimension measurement, part alignment, surface inspection
Logistics & Smart Warehousing
object recognition, parcel dimensioning, automated sorting
Medical & Life Sciences
Microscopy, diagnostic imaging, ophthalmology, and laboratory automation
Robotics & Embedded Vision (AI/Edge)
Vision-guided robotics, autonomous navigation, AI-based classification.
Benefits
Easy Integration via pylon SDK & GenICam
Compliance
Wide Sensor & Interface Options to Match
Any Use Case
Excellent Value for Performance
Questio
What is your specific application or use case for the camera?
This helps ma
What resolution, frame rate, or image quality do you need for your task?
Understanding required detaillevelandspeed helps recommend the correct sensor model and interface
Which hardware or software platform will you be integrating the camera with?
Ensures compatibility with existing systems (e.g., Windows/Linux, NVIDIA Jetson
Will the camera operate in any special conditions like low light, vibrations, or temperature extremes?
Helps assess if the customer needs features like low light sensitivity, IP protection, fanless operation, or indust
Zebra - Smart Cameras
USPs
End-to-End Integration with Zebra’s
Industrial Ecosystem
Built-In Machine Vision + Deep Learning
Capabilities
Modular Hardware with Flexible
Configuration
Applications
Visual inspection
Assembly Line Quality Control
Label and Mark Verification (OCR/OCV)
Robotic Guidance & Part Identification
Benefits
Built-In AI and Traditional Vision Tools in One
Package
Unified Platform with End-to-End Zebra
Ecosystem
Modular, Scalable Hardware with Easy
Upgrades
Questions for customer
What type of inspections or quality checks do you need to perform?
Understanding the task — e.g., presence detection, label verification, defect detection, or OCR — helps tailor the right vision tools (rule-based or AI) Have you used machine vision before, are you looking for something easy to deploy?
Zebra’s Aurora software is beginner-friendly and allows no-code setup for basic applications, plus deep learning tools for advanced users Are you currently using separate systems for barcode reading and machine vision tasks?
Zebra smart cameras combine both functions in one device. This helps identify if the customer can reduce hardware and integration complexity.
Advantech Industrial Computers IPC
USPs
Modular Design for Flexible Expansion
Industrial-Grade Reliability and Ruggedness
High-Performance Computing at the Edge
Rich I/O and Camera-Ready Connectivity
Benefits
Applications
Manufacturing
Pharmaceutical
Robotics
Machine building
It offers powerful, modular, and reliable edge computing tailored for industrial automation and vision applications.
Questions for customer
Do you need a compact, modular computing platform that can handle demanding edge applications with flexibility for future expansion? Are you looking for a reliable industrial PC solution to improve the performance and stability of your automation systems?
Competitors
SolutionsPT - Industrial IT
Mouser Electronics
DistecLTD
Note: It’s important to be aware of our competitors, but I would never mention their names during customer visits to avoid giving them free publicity.