World Skate Brand Guidelines Manual

Brand Standard Manual Version 1.0 | August 2020

President’s Letter We are proud to announce the launch of our new website and company logo as part of the ongoing evolution of the World Skate Organization and community.

Last year we started considering new ways to use web technologies to support and expand our dedication to the skate community. The first step involved in updating our branding. World Skate is commonly known throughout the years as a skateboard organization, so we went ahead and redesigned our logo to reflect who we are today and to symbolize our dynamic and unswerving commitment to the industry and our fans. Next, we developed a new website that reflects current standards and offers a platform for user experience feedback.

Over the years, World Skate has grown and become a global leader in the Skateboarding world, hosting the world top athletes, creating safe events for all competetors of all backgrounds, supporting artist, independent skate shops, and clubs. As a non-profit, we are continuously commited to providing the support directly back into our Skate family.

We have also continued to push new products, including safety gear, such as helmets. Helmets will be provided at our events to give our athletes the decision and confidence to ride safely. The release of our new safety equipment and media makeovers will ensure that we are keeping our fans and athletes up to par with our improvements.

As always, we appreciate your participation and will continue striving to achieve the best skate experience and support to help facilitate world class competitions and local skate projects all over the world.

Sincerely,

John Adams World Skate President

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Table of Contents

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1.0 Who we are

4.0 Application Usage

1.1 Brand expectations

4.1 Stationery

1.2 Brand Attributes

4.2 Skateparks 4.3 ID Badges

2.0 The Logo

4.4 Vehicle

2.1 Terminology

4.5 Outerwear

2.2 Clear Space

4.6 Headwear

2.3 Color Usage

4.7 Advertising Sinage

2.4 Incorrect Usage

4.8 Event Banners 4.9 Safety Gear

3.0 The System

4.10 Skateboards

3.1 Typography

4.11 Digital Websites

3.2 Color Palette 3.3 Photography

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2.0

The Logo 2.1 Terminology 2.2 Clear Space 2.3 Color Usage 2.4 Incorrect Usage

2.1 Terminology

LOGO: The combination of mark and logotype that identifies a company, product, or service.

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2.2 Clear Space

CLEAR SPACE: To ensure the logo’s legibility, and integrity, clear space around the logo has been created. The logomark should always be surrounded by a clear space the height of the O in “World” as it appears in the World Skate logomark.

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2.3 Color Usage GRADIENT LOGOMARK

A gradient logomark is always preferred. It should be used with neutral background such as white, unless a black wordmark is more readable and better identified.

BLACK LOGOMARK

A black logomark should and can be used for a limited color print that does not include gradients.

WHITE LOGOMARK

A white logomark can be used on gradients or on colored backgrounds that are within the system guidelines. It must be used with a white wordmark.

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On White

On Black

On Gradients

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2.4 Incorrect Usage A

B

C

D

E

F

A: Do not skew the logo.

D: Do not add an outer glow.

B: Do not color the logo outside of brand color palette.

E: Do not color individual parts of the logo outside of brand color palette.

C: Do not add bevels to the logo.

F: Do not separate logo assets.

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G

H

I

J

K

L

G: Do not use a gradient colored logo on the gradient background.

J: Do not use a dark color background for any dark colored logo.

H: Do not use the logo on a background color outside of given color palette.

K: Do not place any patterns or images as a background to the logo.

I: Do not use a gradient colored logo on a colored background.

L: Do not change opacity.

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3.0

The System 3.1 Primary Typography 3.2 Secondary Typography 3.3 Color Palette 3.4 Secondary Color 3.5 Photography

3.1 Primary Typography Poppins Regular

WORLD SKATE

Poppins Medium

WORLD SKATE

Poppins Semibold

WORLD SKATE

ABCDEFGHIJKLMNOP QRSTUVWXYZabcdef ghijklmnopqrstuvw xyz0123456789 ABCDEFGHIJKLMNOP QRSTUVWXYZabcdef ghijklmnopqrstuvw xyz0123456789 ABCDEFGHIJKLMNOP QRSTUVWXYZabcdef ghijklmnopqrstuvw xyz0123456789

LOGO: The combination of mark and logotype that identifies a company, product, or service.

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3.2 Secondary Typography

Industry Base

WORLD SKATE

Handwritten Type

WORLD SKATE

ABCDEFGHIJKLMNOP QRSTUVWXYZabcdef ghijklmnopqrstuv wxyz0123456789 ABCDEFGHIJKLMNOP QRSTUVWXYZabcdef ghijklmnopqrstuv wxyz0123456789

CLEAR SPACE: To ensure the logo’s legibility, and integrity, clear space around the logo has been created. The logomark should always be surrounded by a clear space the height of the O in “World” as it appears in the World Skate logomark.

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3.3 Color Palette

Pantone P 93-16 U

Pantone P 68-16 U

RGB (102, 45, 145)

RGB (218, 28, 92)

C 75 M 100 Y 0 K 0 HEX #653090

C 10 M 100 Y 50 K 0 HEX #D91B5B

Pantone P 93-16 U

Pantone P 68-16 U

RGB (102, 45, 145)

RGB (218, 28, 92)

C 75 M 100 Y 0 K 0 HEX #653090

GRADIENT

C 10 M 100 Y 50 K 0 HEX #D91B5B

Pantone: Pantone Uncoated code is used for color acuracy when printed by professional offset printers.

RGB: Color mode when using digital platforms for viewing like laptops, tablets or phones.

HEX: Used for web and new media projects.

Apps, websites and coding are ideal for use.

CMYK: Use CMYK when printing inkjet and office laser printers or copy machines.

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3.4 Secondary Color

Pantone P 93-16 U

Pantone P 68-16 U

RGB (102, 45, 145)

RGB (218, 28, 92)

C 75 M 100 Y 0 K 0 HEX #653090

C 10 M 100 Y 50 K 0 HEX #D91B5B

Pantone P 93-16 U

Pantone P 68-16 U

RGB (102, 45, 145)

RGB (218, 28, 92)

C 75 M 100 Y 0 K 0 HEX #653090

GRADIENT

GRADIENT

C 10 M 100 Y 50 K 0 HEX #D91B5B

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3.5 Photography

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4.0

Application Usage 4.1 Stationery 4.2 Skateparks 4.3 ID Badges 4.4 Vehicle 4.5 Outerwear 4.6 Headwear 4.7 Advertising Sinage 4.8 Event Banners 4.9 Safety Gear 4.10 Skateboards 4.11 Digital Websites

4.1 Stationery System

Stationery: Corporate use for professional business practices when contacting or communicating with clients, athletes and other businesses.

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4.2 Skateparks

Skatepark graphics: World skate takes pride in supporting the skate community by opening our own skateparks.

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4.3 ID Badges

Identification Badges: Used at events to maintain a secure and safe enviroment for Staff, Athletes and fans.

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4.4 Vehicle

Cargo Truck: Used to transport equipment and for company related activies. Provides a cohesive appearance for events to maintain safety and opperations.

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4.5 Outerwear

Pullover Hoodies: A great item to sell at the merchandise booth. Fans and skaters can have a comfy hoodie to skate in or show their support in.

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4.6 Headwear

Snapback Hat: Another item availavle for purchase at events or online.

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4.7 Advertising Signage

Roadside Billboard: Advertising events to promote competition ticket sales such as The World Skate Championship. The billboard provides a chance to be seen by a large demographic of people riding in vehicles.

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4.8 Event Banners

Flag Banners: A helpful way to indicate direction to where competition even is located. Banners displaying athletes within organization gives fans excitement to be at the event and to support their favorite skater.

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4.9 Safety Gear

Helmets: All skaters under the age of 18 are legally required to wear headgear in competion skating. At world Skate, safety is our priority.

Helmets are offered at workshops, lessons and all events.

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4.10 Skateboards

Skateboard decks: Signature World Skate decks to commemorate memories and for the skate community. Decks are used at workshops and are available for sale to those who attend our events.

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4.11 Digital Websites

Webpage: The destination for all things World Skate. From things like upcoming events to tickets and skate lineups. You can find it here!

Mobile Tablet: A tablet friendly format of the website for those who visit the site with their mobile device.

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