Ocean Institute + RIVIAN (1)

Page 1


The Ocean Institute, founded in 1977, is a community-based 501(c)(3) organization that educates 100,000 children, teachers, parents, and visitors annually through over 60 marine science and maritime history programs. We are located on 2.4 acres in the Dana Point Harbor; adjacent to a Marine Protected Area. The facility is an ocean education center that offers in-depth marine science and maritime history programs. The Institute includes state-of-the-art teaching labs, the spectacular Maddie James Seaside Learning Center, a historic tall ship, and an oceanographic research vessel. Immersion-based field trips range from one-hour science labs to multi-day programs at sea. All programs are designed to maximize immersion, spark curiosity, and inspire a deep commitment to learning.

“USING THE OCEAN AS OUR CLASSROOM, WE INSPIRE CHILDREN TO LEARN.”

PREVIOUS OCEAN IN MOTION VEHICLE...

Our original Oceans in Motion van may not have been the flashiest ride, but she was full of heart. Year after year, she rolled up to schools and community events, delivering hands-on ocean and environmental education to thousands of students. She wasn’t pretty—but she got the job done. She’s no longer with us, and now w be our ne people tha

PUBLIC PROGRAMS POWERED BY OUR PARTNERSHIP

IMPACT OURIMPACT

OCEANS IN MOTION PROGRAMS DELIVERED TO THE PUBLIC

TurkeyTrot OHANA Festival
Festival of Whales
Guided Snorkel To…
Angels Baseball…
Dana Point Car S…
Watershed Co…
Do Good Vill… Tod…
POWEREDBY

SCHOOL PROGRAMS POW OUR PARTNERSHIP

Travelingmarinescience+maritimehistory programsdeliveredtostudents/schools.

VISIBILITY ANDREACH

Off-site programming Off-site programming

Having a Rivianvehicle on the roadwould be a powerful,visible symbol of ourpartnership and shared commitment to sustainability, innovation, and communityimpact.Whether it’s parked at a school fora mobile marine science lesson, stationed at a local business orresort forToddlerTime, orloaded up fora pop-up at a coastal cleanup, the Rivian vehiclewould serve as a rolling ambassador forboth brands. It’s not just transportation, it’s a conversation starter, a mobile classroom, and a direct connection between Ocean Institute’s programming and Rivian’s mission to drive change.

SCHOOL PROGRAM REA SCHOOLPROGRAMREA

Ocean In Motion (Priorto 2020)

NumberofPrograms

VISIBILITY ANDREACH

On-site programming: 2024-2025

On-site programming: 2024-2025

Ocean Institute’s Local Impact for current on-site programs:

Serves thousands annually from core cities: Dana Point, San Clemente, Laguna Niguel, Irvine, Mission Viejo, and surrounding areas

Strong presence in Orange County and all of Southern California Regional & National Reach

Visitors from across California, including: Los Angeles, San Diego, Riverside, San Francisco, and Sacramento

Serves participants from 35+ U.S. states, including: Arizona, Texas, Nevada, New York, Florida, Illinois, Washington, and more International Presence

Engages audiences from: Canada, United Kingdom, and other global locations

Diverse Demographic

Families, students, and educators from a wide range of socioeconomic, cultural, and educational backgrounds

Programs serve all ages, with special emphasis on Title I schools, community engagement, and STEAM education

ScanheretolearnabouthowRivianis drivingenvironmentaleducationforward

2LEARN

POWERED BY

Powered by the Planet: Renewable Energy in Action Powered by the Planet: Renewable Energy in Action

OUR IMPACT OURIMPACT

ON-SITE PUBLIC ENGAGEMENT

~120,000 total annual visitors to the campus

Includes families, tourists, local residents

Weekend & seasonal visitors:

~300–500 visitors/day on peak weekends.

High capture rate for foot traffic and visibility when the vehicle is not in use. (Parked in OI parking lot)

When the vehicle is in use, the visibility is great and branding on the vehicle will directly point to the partnership between RIVIAN and the Ocean Institute

NDRASING NDRASING

MAJOR EVENTS AT OCEAN INSTITUTE

Maritime Festival: Ocean Institute’s signature event.

~15,000+ attendees over 2.5 days.

Multiple sponsorship and branding opportunities (banners, booths, printed materials, main stage recognition).

Activation booth during Maritime Festival in Ocean Institute parking lot/festival grounds.

Marketing Benefits as a Maritime Festival Sponsor/Community Partner of the Ocean Institute

Annual March Gala: Premier Event

Attended by Ocean Institute’s top donors, corporate partners, civic leaders, and community supporters

Sponsorship opportunities for branding on event materials, signage, and program features

2 Tickets for Rivian executives/staff to attend

FootTraffic(perday)

Weekdays:300-500

Weekends:500-2,000

Note*Theboardwalkis apublicwalkwayand willsee morepeople thaniscapturedin thesenumbers.Our parkinglotisalsovery visiblefrombaby beach.

COFFEE IMPORTERS COFFEE IMPORTERS

COFFEE IMPORTERS COFFEE IMPORTERS

DEMODRIVEOPPORTUN FORRIVIAN

Exclusive demo drive even members, donors, and the general public

OI can offer a page on our website to connect our visitors with RIVIAN to coordinate a test drive

OI can continue to do on-site demo drives in coordination with the RIVIAN team, and/or in conjunction with community events (Maritime Festival/Sign ups during our annual gala for future drives)

Click below t

Draft Pres Click below t

Draft Pres

Driven byPu Empowers O Mission to Rea

INITI

INITI

120,000 AUDIENCE METRICS & REACH AUDIENCEMETRICS&REACH

250,000

25,000

Instagram + Facebook Followers

Newsletters Subscribers

300,000 total visitors, students, teachers/ year onsite website visits annually

24,000+19,000

Average monthly views on social media

PRESSHIGHLIGHTS2025

NBCLA-Bioluminescencetours‘lightupthenight'inDanaPoint

LATIMES-DanaPointinvitesvisitorstodiveintoitsannualFestivalofWhales

OCRegister- Summercampguide2025:AcademicandSTEMcamps

DanaPointTimes-OceanInstituteSeeksSupportforNewExhibit

TOGETHER WE WILL... TOGETHERWEWILL...

INSPIRE THE NEXT GENERATION OF ENVIRONMENTAL LEADERS

BRING OCEAN EDUCATION TO STUDENTS WHO NEED IT MOST

REMOVE BARRIERS TO HANDS-ON SCIENCE AND DISCOVERY

DRIVE SUSTAINABLE IMPACT THROUGH INNOVATION

CREATE LASTING CHANGE IN OUR COMMUNITIES

DRIVE OCEAN EDUCATION FORWARD

THANKYOU

POWERED BY

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.