The New York Times en EspaĂąol Distinctive journalism and storytelling, tailored for Latin America.
THE NE W YORK TIMES LICENSING GROUP
A trusted source for facts, insights and analysis With 1,450 reporters on the ground, filing from over 150 countries, the New York Times news network provides not only credible reporting but a deep understanding of different regions and audiences. Broaden your coverage and align your brand with the reportorial rigor, expertise and immediacy that have made The New York Times the definitive resource for trusted journalism.
2
THE NE W YORK TIME S EN E SPAÑOL
The New York Times en Español An exclusive service that offers original on-the-scene coverage and translated articles from The New York Times on topics relevant to Latin American audiences. The content includes crónicas (native journalism), investigations, analysis, commentary, features, reviews, photography and more. A daily feed of up to 40 articles per week, with photos and illustrations as available.
3
THE NE W YORK TIMES LICENSING GROUP
The global breadth and depth of The New York Times, suited to Latin America.
The New York Times en Español brings together the Times stories that are of greatest interest to a Latin American audience: Opinion Business Politics Health and Wellness Technology
2.8 MM
Environment Cooking Fashion and Style Travel
Entertainment, Arts and Books Gender Sports
GENDER
27%
PAGEVIEWS
AGE 21%
1.4 MM
46%
USERS
FEMALE
16%
54%
12%
14% 10%
MALE
2.4 MM SESSIONS
18-24 25-34 35-44 45-54 55-64
Sources: Google Analytics, February-March 2018 – NYT en Español – Localized. Google Analytics, April-June 2018. NYT - Roll-Up - All Web and mobileWeb-Main.
4
65+
THE NE W YORK TIME S EN E SPAÑOL
Challenge assumptions and gain new perspectives on politics, business, entertainment and more with our original news analysis and opinion pieces. The New York Times en Español encourages your audiences to explore the most divisive and defining issues of the day, with thought-provoking essays from writers exclusively commissioned to write on topics relevant to your audiences.
Contributors include: Martín Caparrós Jorge G. Castañeda Enrique Krauze Carol Pires Alberto Barrera Tyszka
On occasion, The New York Times en Español covers special projects: 2018 FIFA World Cup The New York Times en Español provided readers access to the action on and off the field through articles and features. Exclusive pieces were commissioned from some of the best Latin American sports and soccer writers to provide local color and commentary. The 60th Anniversary of The Cuban Revolution In January 2019, The New York Times en Español will produce a special series to mark the 60th anniversary of the armed revolt that overthrew Fulgencio Batista as Cuban president and established a communist government, led by Fidel Castro. This package will include specially commissioned globally recognized voices who will write about the time that transformed Cuban society and the region.
5
THE NE W YORK TIMES LICENSING GROUP
Our Global Network of Journalists The New York Times en EspaĂąol has a dedicated team in Latin America creating original content, along with its own Op-ed contributors. It is supported by a team of journalists and correspondents across the Spanish-speaking world, including Mexico, Venezuela, Brazil, Argentina, Spain, Miami, New York and more.
New York City Albuquerque Houston Miami Mexico City Caracas
Rio de Janeiro
6
THE NE W YORK TIME S EN E SPAÑOL
Azam Ahmed, Mexico, Central America and the Caribbean bureau chief Azam Ahmed is the bureau chief for Mexico, Central America and the Caribbean, where he took over in the summer of 2015. Prior to arriving in Mexico City, where Mr. Ahmed is based, he was the bureau chief in The Times’ Afghanistan bureau, where he worked for nearly three years.
Nicholas Casey, Andes bureau chief Nicholas Casey has been the Andes bureau chief at The Times since January 2016, and joined The Times the year before. In this role, he covers most of the countries in South America including Venezuela, Colombia, Peru, Ecuador, Bolivia and the Guyanas.
Ernesto Londoño, Brazil bureau chief Ernesto Londoño has been The Times’s Brazil bureau chief since July 2017. Based in Rio de Janeiro, he oversees coverage of the southern cone of South America. He joined The Times in 2014 as an editorial writer focusing on international affairs.
Manny Fernandez, Houston bureau chief Manny Fernandez has been the Houston bureau chief since 2011, covering Texas and Oklahoma. He joined The New York Times as a Metro reporter in 2005, covering the Bronx and housing.
Patricia Mazzei, Miami bureau chief Patricia Mazzei is the Miami bureau chief, covering Florida and Puerto Rico. Before joining The New York Times, she was the political writer for The Miami Herald, where she reported on the 2016 presidential election, the Cuban diaspora and natural disasters.
Other members of the NYT Español team include: Eliezer Budasoff, editorial director, NYT Español Boris Muñoz, opinion editor, NYT Español Kirk Semple, correspondent based in Mexico City Frances Robles, national and foreign correspondent based in Miami Simon Romero, national correspondent based in Albuquerque
7
THE NE W YORK TIMES LICENSING GROUP
8
THE NE W YORK TIME S EN E SPAÑOL
The New York Times en Español offers media organizations a unique opportunity to: Drive traffic through your social media channels Second only to organic search, social media is the leading traffic driver to The New York Times en Español. The New York Times en Español currently has 1.7MM facebook likes and 365k twitter followers.
Attract globally-conscious audiences and advertisers Readers from all over Latin America gravitate towards The New York Times en Español content. Top cities include Mexico City, Bogota, Buenos Aires, Santiago, and Lima.
Add value to your paid subscription product mix Give your readers something special, and more of the content they crave. Our New York Times en Español reader affinities are green living, movies, and value shopping.
Foster brand association with The New York Times Align your brand with The Times, ranked highest in reach for being an influential, credible and objective news source for opinion leaders.
Sources: NYT Google Analytics, NYT Readerscope, Internal Data, July 2018; U.S. Opinion Leaders Survey, Erdos & Morgan, 2017.
9
THE NE W YORK TIMES LICENSING GROUP
10
THE NE W YORK TIME S EN E SPAĂ‘OL
About The New York Times Licensing Group We deliver New York Times journalism and curated content for organizations of all sizes. The New York Times Licensing Group empowers companies to connect with their audiences, harnessing The Times’s world-class journalism and content curation to elevate experiences and engage customers. From political reporting and business, to culture and travel, we give audiences access to expert analysis and a global perspective through stories that inform, entertain and inspire. Whether it’s award-winning journalism from the New York Times newsroom or engaging storytelling curated from media partners like The Economist or National Geographic, NYT Licensing offers access to current and archival material across an extensive range of subjects. Our content types include text, photojournalism, dynamic infographics, podcasts and video, and we use these innovative formats to grant your customers a window into their world. All packages are rights-cleared and integrated with features to make them instantly available to global audiences. NYT Licensing is designed for media organizations and brands alike, providing access to quality journalism and storytelling at an exceptional value.
Visit our website, nytlicensing.com, for an expanded look at our offerings.
11
Contact us today to learn more or subscribe to The New York Times en EspaĂąol Chris Lalime | Director, Latin America | clalime@nytimes.com Mirella Carnicelli | Manager, South America | mirella.carnicelli@nytimes.com Rosa E. GonzĂĄlez | Manager, Mexico, Central America and Caribbean | rosagg@nytimes.com