Ourmission
We raise funds for our staff, volunteers and communities, through various projects, fundraisers and seasonal activities.
Everything we do is over and above the amount that NHS budgets can achieve, so thank you for being a supporter of the North West Ambulance Charity,
Welcome to the North West Ambulance Charity impact report for 2025
It is with immense pride that I present this years impact report, showcasing the remarkable difference your generosity has made across the North West. Every donation, partnership and act of kindness helps us go beyond what NHS funding alone can provide. During 2024/25 our charity has grown in size and our impact has been greater than the year before and that is thanks to our committed and loyal donors, fundraisers and grants funders.
This year, we have funded innovative wellbeing initiatives for our crews, provided life-saving equipment for communities and supported various projects that will help patients in their most critical moments.
Behind every statistic and every story in this report are real lives, and what matters most is saving those lives and making sure families aren’t without loved ones. That is the true measure of our impact.
As we look ahead, we remain committed to ensuring that every person across the North West receives the best possible care when they need it most.
Thank you for your contribution to helping us make a difference.
Jemma Kinch, Head of Charity
Ourmission Ourimpact
Thanks to the generous donations and support we receive, we are proud to say that we have been able to spend over £1,500,000 on charitable projects in the last three years.
In the last financial year alone, £593,000 was spent on charitable projects and for every £1 spent by the NWAS Charity, 74p went directly to charitable support for our staff, volunteers, patients and communities.
£438,000 on lifesaving resources in the community:
Over the last three years, we have provided over 400 Community Public Access Defibrillators (CPADs) in partnership with local community groups. We have funded community engagement and training, to improve awareness of basic lifesaving skills and the provision of public access defibrillators.
£337,000 on projects to support staff and volunteers:
Providing welfare support to emergency crews waiting to handover patients at hospital emergency departments at busy times. Initiatives to support NWAS staff and volunteers, with a focus on improving their mental health by facilitating wellbeing festivals and roadshows across all NWAS sites.
Enhancements to ambulance sites to provide better indoor and outdoor areas for colleagues to use following traumatic incidents or for them to relax during scheduled breaks
Communityimpact
This year we have had lots of amazing supporters and fundraising projects, which have all helped m k l diff t charity and the community.
Life-saving equipment in Blackpool’s Rainbow Quarter
The LGBTQ+ community and the ‘BeYou’ initiative in Blackpool raised nearly £4,000 to install defibrillators around the Rainbow Quarter. The project has been driven by local supporter Tim Allan.
The area is a hotspot for out-ofhospital cardiac arrests and has previously lacked access to lifesaving equipment.
Bill raises funds for life-saving equipment in memory of his son
Bill Morley fundraised an incredible £10,398 to fund defibrillators across Cumbria in loving memory of his son, Billy Morley. So far 12 defibrillators have been installed, which will make a huge difference to the community.
Wirral Community First Responders
raise £3,208
Our incredible Wirral Community First Responders walked an impressive 19 miles from Arrowe Park to Parkgate and back in just 7 hours, raising an outstanding £3,208.
Capricorn Security Group
The Capricorn Security Group walked a 24-mile route across North Yorkshire and raised an incredible £550.
Each year, Jill Banks organises a memorial walk around her village in loving memory of her husband, David Banks. David sadly passed away in 2022 afte a heart attack.
This year more than 50 people joined Jill, raising an incredible £1,633.
Jill Banks loving tribute in id
We were honoured to meet Jill, her daughter Adele and her grandson Elijah, when they presented the funds and reunited with Jarek, one of the paramedics who had cared for David.
Supportingourstaff andvolunteers
We’ve funded a variety of staff wellbeing projects and events this year thanks to the support of people like you!
Charitable funding for wellbeing areas
We have provided charitable funding to make improvements to a variety of ambulance stations and their outdoor spaces.
Charitable funding for wellbeing festivals
We have funded wellbeing festivals at some of our locations across the North West, to provide staff with time to focus on their health and wellbeing. The events featured stalls, resources, advice, games and plenty of goodies.
Supporting the health of our staff
Staff at our Integrated Contact Centres (ICCs) enjoyed a healthy boost thanks to a new initiative providing free fruit for everyone. Our staff work tirelessly around the clock, taking calls and providing vital support when people across the North West need us most. Offering free fruit is a small but meaningful way to say thank you and to show our appreciation for their hard work and dedication.
Lots of supporters and NWAS colleagues came together to participate in
14 supporters took on challenges that were not for the fainthearted! Our Born Survivor warriors conquered a militarystyle obstacle course and raised £2489. some exciting events and challenges this year!
6 people signed up with us to take part in the world’s biggest half marathon and raised an amazing £2793.
Taking on the Yorkshire Three Peaks
Born Survivor challenge
Conquering the Great North Run Our incredible team of 11 trekkers took on the Yorkshire Three Peaks Challenge – conquering Pen-y-ghent, Whernside, and Ingleborough. £2,436 was raised.
Trafford Palazzo Abseil success
A huge thank you to everyone who took part in the Trafford Palazzo Abseiling Challenge on 29 June. Through their incredible efforts, participants raised an impressive £5,521.
