2 minute read
MESSAGING
from PPC Brand Guide
by nu_ppc
MISSION STATEMENT
The University of Nebraska Public Policy Center (NUPPC) links policy with research, process, and practice.
DISCLAIMER
NUPPC branding is built on the foundation of the University of Nebraska and the University of Nebraska-Lincoln, which have separate but aligned identities. ABOUT US
a. General
The University of Nebraska Public Policy Center is a university-wide, multidisciplinary research and outreach unit committed to addressing complex issues by linking academic research, stakeholder perspectives, and practical experience through innovative and creative solutions. Our mission is to link policy with research, process, and practice. We team with researchers, policymakers, and other stakeholders to actively inform public policy.
b. University Administration
Our key message for university administration is that we are a valuable asset with staff who are constantly and consistently working towards the University’s mission of teaching, research, and service. As a land-grant institution, integration of multiple disciplines and serving our community is always at the forefront, and the NUPPC is routinely involved in projects that accomplish this goal.
c. Project Partners and Colleagues
Our key message for project partners and colleagues is that we are a group of skilled experts in a variety of research areas that offer a multitude of services. We will use innovative methods to deliver a final product that is credible and useful.
ACRONYMS
a. NUPPC – is the preferred acronym as it ties us to the University of Nebraska and its use of “NU.” This acronym is particularly preferred when others are less familiar with the center, such as in large- scale reports, grant applications, co-authored publications with external organizations. UNPPC and
UNL PPC should not be used.
b. PPC – may be used as a shorter alternative, particularly when our affiliation with the University of Nebraska is already recognized. It may be used when writing more limited-use reports and in less formal writing, in lieu of “the Center.”
Messaging (Voice & Tone)
VOICE
The University of Nebraska Public Policy Center is a university-wide, multidisciplinary research and outreach unit that collaborates with statewide, national, and international partners. NUPPC has a diverse audience that includes academics, community stakeholders, local/national organizations, and community members. Our voice should reflect our role as a trustworthy and reliable source of information, while having a positive impact and improving lives.
a. Professional b. Trustworthy c. Impactful
TONE
The tone may vary based on the target audience—students, staff, partners, policymakers, and the general public.
