Our Unpredictable Business Future

Tips on being pro-active by Bruce Wilson from Action Coach

As Covid continues to play out its erratic patterns we have to somehow prepare to navigate our business through these economic unknowns. From their work in 78 countries, here are the 5 focus areas which ActionCOACH has found gets business owners ahead of the majority and reaping the rewards of being pro-active:

1. Strong Leadership

This means clearly defining the vision and direction of your business and communicating this to employees. People follow leaders who provide certainty.

2. Committed Learning

Proactively educating and keeping up with how the business world works now and the opportunities other will not see because they hope for a version of the past to return.

3. Embrace Innovation

Letting go of the past and being ready to measure other ways of marketing, production and communication which matches the expectations of the multiple generations who are our customers.

4. Strengthen Connection

Doing more for your clients and prospects than just giving them the bare minimum required to use your service or product. Loyalty is earned through connection, and technology allows every business to stay connected with their customers.

5. Know Your Numbers

Daily/weekly/monthly measures of cash, productivity and stock enable a lean running business – guesswork is a thing of the past.

There are no guarantees as to what will happen next however these five focus points equip us with capability needed to deal with whatever is thrown at us.

ActionCoach ran a successful BBB workshop just prior to publication, with some excellent feedback provided. Greg at MS Ford said:

“Absolutely brilliant, totally on the money. All of Nelson business should be in this room!”