WordHampton PR Capabilities Deck

SPIRITED PROGRESSIVE DETERMINED

Ø Our mission is to build client revenue and reputations. We do this through strategic and creative thinking, deep media relationships, client partnering and digital media expertise.

Ø Our team is dedicated to producing measurable results for our clients.

Ø With more than 30 years of experience, we are committed to constant learning with an emphasis on strategies that produce results. We are accountable and we are self-motivated.

Ø Our media relationships, strategic execution and digital expertise have produced successful, awardwinning outcomes - and an impact on revenue and reputation.

Ø Our successful campaigns start with understanding the goals of our clients and developing a customized strategy that will achieve those objectives.

PRESIDENT

Nicole Castillo

Ashley Lynch

SENIOR ACCOUNT EXECUTIVE ACCOUNT COORDINATOR

Megan Robinson

Our reputation is built on delivering a strong media presence and, as a result, demand for our clients' offerings, resulting in a positive impact on sales. Successful campaigns start with understanding the goals of our clients and developing a customized strategy that will achieve those objectives.

PUBLIC RELATIONS

We leverage our relationships with the media and influencers to execute placements for your business in national, regional and local media outlets. Whether you're launching a new business or have an existing business that you are looking to amplify or revamp, we will get the word out with a results-driven approach. We always aim to drive revenues and increase sales.

DIGITAL MARKETING

We develop long-lasting relationships with your existing and potential customers by creating quality and engaging content that drives social conversation and converts prospects into happy customers (think sales) - and customers into brand advocates. We translate our skilled writing and instincts for good content into social media success on all appropriate platforms.

CONSULTING

Based on our decades-long, on-the-ground experience working with businesses large and small, we offer an insider's perspective into what works and what doesn't with respect to concept ideation, operations, management and customer experience.

EMARKETING

E-newsletter campaigns written with function and purpose can mean the difference between a record sales month or a dismal one. Let us manage your email campaigns as well as content for your website to improve your ranking on search engines like Google.

HAMPTONS MARKETING

We live here. We are Hamptons InsidersSM and we have developed lifelong relationships with leaders in media, government and the community. We have launched countless businesses, pop-ups, products and more. Our experiences ensures your success in the Hamptons, Long Island, New York Metro Area and beyond.

We work closely with our clients from the onset to understand their concept and objectives. Our process ensures a successful collaboration to attain our client’s goals.

Stage One Stage Two Stage Three

First Month

Kick Off/Discovery Meeting

• Meet client and account team

• Tour business

• Understand business concept and target market

• Understand client goals & desired results

Building Materials/Shaping Messaging

• Build press kit

• Optimize social media pages

• Prepare and build target media list

• Build client photo library

Month 2 and On

Strategy Development/Tactics

• Strategic counsel

• Pitch creation

• Social media content calendars

• Media alert creation

• Email marketing content creation

• Monitor for editorial opportunities

• Weekly client check-ins

Execution

• Media pitching

• Media alert distribution

ONGOING Reporting

• Media clips/monthly coverage books

• Monthly Status Reports

• Social media insights

• Social media posting & page management

• Social media budget allocation

• Email marketing distribution

We are a results driven company.

Our media relationships, strategic execution and digital expertise have produced successful, award-winning outcomes - and an impact on revenue.

We are a results driven company.

Our media relationships, strategic execution and digital expertise have produced successful, award-winning outcomes - and an impact on revenue.

https://digital.modernluxury.com/publication/?m=54894&i=714829&p=1&ver=html5

https://www.forbes.com/sites/tracybrower/2021/01/24/want-to-grow-your-career-6surprising-ways-to-write-your-future/?sh=147bd127794a January 24, 2021

https://bit.ly/3wRUdAg June 3, 2021

We are a results driven company.

Our media relationships, strategic execution and digital expertise have produced successful, award-winning outcomes - and an impact on revenue.

We stop at nothing to get our clients the media exposure they deserve.

WordHampton Public Relations works across a spectrum of industries with emphasis on signature hospitality, real estate and lifestyle businesses. We aim to drive revenues. Professional services firms focusing on these industries value our media skills and know-how. For many years, non-profit organizations have also recognized that our ability to increase their media presence equates to a rise in demand and funding. A selection of former and current clients

Just a few of our strong media connections

In 1992, WordHampton began representing the Hamptons pioneer in fine dining, Nick & Toni’s. The East Hampton restaurant splashed onto the scene in 1988 receiving a much- publicized opening with bold face names from the film industry. WordHampton sought to solidify that successful launch and establish the restaurant as the first choice for fine dining on the East End among visitors to the area and locals. Based on its strong culinary credentials and the restaurant being at the forefront of farm-to-table cuisine and restaurants with gardens, WordHampton also positioned Nick & Toni’s as a leader in culinary trends and one of the top restaurants on Long Island to local, regional and national food media.

Over the past 25+ years representing the signature restaurant, WordHampton has employed a strategy of targeting media placements that share the story of all of the elements that make the restaurant successful, from the team and the food to the philosophy and the community commitment. Millions of impressions through thousands of media mentions have helped to propel Nick & Toni’s to its current position as THE power restaurant in the Hamptons. In addition to capitalizing on the restaurant’s frequent star power, for which WordHampton has placed hundreds of celebrity sightings in gossip columns, Nick & Toni’s has garnered top accolades from top media outlets including Bon Appetit, Conde Nast, Instyle, GQ, Vanity Fair, The New York Times, the Wall Street Journal, Newsday, New York Magazine and the New York Post, as well as television appearances on the Today Show, The Food Network and Good Day New York.

Besito Mexican is one of the top Mexican restaurants on Long Island. Upon opening the first location in 2006, WordHampton positioned Besito as the newest, and anticipated to be the best, authentic Mexican cuisine to open on Long Island with a winning concept for multi-unit expansion across the United States. The launch included facilitation of restaurant reviews by top regional food critics of The New York Times and Newsday. Both awarded Besito very favorable reviews. A comprehensive press kit including these accolades was then distributed to top culinary media nationally. New York metropolitan area media, including television, were pitched for appearances by chef Matthew Lake who was positioned as one of America’s leading Mexican cuisine chefs.

In 2007, owner John Tunney opened the second Besito in Roslyn. WordHampton facilitated a second round of reviews as well as business stories focusing on Tunney’s vision were secured talking up the creation of a winning concept and his goal to expand nationally. In addition AOL Cityguide readers voted Besito the best Mexican restaurant on Long Island, the prestigious Food Arts magazine announced the openings with other top metropolitan restaurants, Chef Matthew Lake was twice featured on the national NBC Weekend Today show preparing a selection of his creative Mexican recipes with Coastal Living also featuring one of his recipes. Crain’s New York Business review achieved metropolitan area visibility. The award-winning concept has proven successful leading to subsequent openings in Connecticut, Massachusetts and West Islip, Long Island.

In 2004, an East End bartender, Chris Carney, decided to ride his bicycle across the country to raise funds and awareness for wounded soldiers. The ride was named Soldier Ride and directly benefited the Wounded Warrior Project, which meets the needs that injured soldiers face when they return to United States hospitals from war. The goal was to raise $1 million, which would fund the backpack program which helped fund visits from family members and create a job training and placement service for severely wounded soldiers. WordHampton’s objective was to obtain as much exposure for Soldier Ride nationally as Chris made his way across country, thus generating donations.

WordHampton implemented a two-prong strategy: utilize media to gain as much exposure for Chris as he passed through each town, and create photo opportunities at smaller events such as visits to VA hospitals and VFWs. As Chris developed his cross- country route, WordHampton deployed outreach to media in each town he was passing through and arranged interviews, photo opps and visits to VA hospitals. As well, three wounded soldiers rode a portion of Chris’ ride with him in Colorado and Pennsylvania.

A finale ride and party was set up at his final destination in San Diego, CA. Wounded Soldiers rode the last 10 miles with him as he approached the Pacific Ocean where he dipped his bicycle tire in the ocean (he dipped his back tire in the Atlantic Ocean when he began at Montauk Point) a momentous completion of the ride.

Soldier Ride was an amazing success, raising over $550,000 and gainning the attention of major news network such as FOX News, specifically Tony Snow. Fox News came on board as a media sponsor and distributed the message nationally on FOX & Friends morning show, the Tony Snow radio show and Neil Cavuto’s show. Notable celebrities also publicly supported the campaign including Alec Baldwin, Bob Dole and Bill O’Reilly and also made monetary donations. As a result of the exposure several corporations came on board support WW programs with products such as Schick, Energizer and AT&T. The monetary donations and product donations enabled Soldier Ride to exceed its goal.

The Writing Instruments Manufacturers Association, better known as WIMA, is a non-profit organization that was established to promote the overall interest in writing instruments and handwriting. WordHampton’s objective was to create brand visibility for the organization and spark conversation about handwriting, thus bringing back the lost art of handwriting.

WordHampton developed a strategy that involved an annual social media campaign, focused on all things related to handwriting and the annual celebration on National Handwriting Day, January 23rd. While the social media campaign shared articles pertaining to handwriting and highlighting holidays, artists and writers, the annual celebration of National Handwriting Day involved a more focused campaign. In honor of the 40th anniversary WordHampton executed a handwriting analysis of the 2016 presidential candidates, due to the fact it was a presidential election year. In honor of the 41st anniversary in 2018, WordHampton executed a congressional resolution sponsored by Congressman Paul Tonko to designate January 23rd as National Handwriting Day. In honor of the resolution, a press event was organized at a local elementary school in Congressman Tonko’s district to share the importance of handwriting.

The National Handwriting Day campaigns collectively reached more than 500 million potential readers, thus creating a new awareness for handwriting and its importance. The annual social media campaign sparked new conversations about handwriting and effectively grew a following of over 14,000 fans.

WordHampton’s approach to bringing back the lost art of handwriting via social media and the celebration of National Handwriting Day has effectively created brand visibility for WIMA and more specifically, handwriting.

The Elegant Setting was a premier gift shop in the Hamptons specializing in custom embroidered and monogrammed items, luxury tabletop products and unique gifts. WordHampton was tasked with increasing brand visibility for the brick and mortar store, launching the online store and positioning owner and founder Stephanie Finkelstein as a gift expert. The strategy targeted editorial product placement in several regional media publications to boost business in the brick and mortar store and also national media to increase traffic and sales on the online store. Custom products designed by Stephanie were featured in top media outlets including Oprah Magazine, Instyle Magazine, The New York Times, Town & Country and the New York Post. As well, travel and bridal media highlighted the store and its products as a go-to for gifts and luxury tabletop items.

WordHampton’s strategy also included positioning Stephanie Finkelstein as an expert on gift giving and an authority on small businesses. This strategy landed Finkelstein on several television appearances including Fox Business’ The Willis Report, The NBC Today Show and a up close and personal look inside Finkelstein’s home entertaining on LXTV’s Open House.

Established in 1997, East End Tick & Mosquito Control was one of the first companies to dedicate its services to pest control of ticks. Ticks and the diseases they carry have become increasingly prevalent and dangerous on the East End of Long Island. Brian Kelly, founder and owner of East End Tick dedicated himself to becoming a tick expert. WordHampton’s objective was to reinforce Kelly’s expertise with media placements, social media campaigns and facilitating educational programs and strategic partnerships.

The initial strategy focused on positioning Kelly’s tick expertise in any article discussing the tick problem in the area. Monthly press releases were distributed in season relating to aligned issues such as Lyme disease awareness month in May. Educational and informational blogs were created and published on various partner media outlets while the promotion of educational programs launched by East End Tick such as Tickwise was created to share the importance of tick protection in children. East End Tick also developed tips to protect yourself against ticks, which WordHampton was able to share with media as a perfect sidebar to articles about the medical implications of tick diseases. The tips and monthly blogs were also shared on social media along with other informational articles about tick diseases, which cemented Kelly’s position as the tick expert.

Brian Kelly was quoted in various media outlets regarding his tick expertise including the New York Times, New York Post, CBS Long Island news and all East End media outlets. He was also able to align himself with the local hospital, Southampton Hospital and the Tick-Borne Disease Resource Center and provide tick ID cards which are included in the center’s tick removal kit. Brian Kelly’s positioning as the tick expert successfully raised East End Tick’s brand visibility as the go-to company for tick control on the East End.

Around 50

“Nicole Castillo and the WordHampton team do an excellent job keeping us informed on the businesses they represent and the news-worthy items, both big and small, that we should consider for publication. The company has also proved as an invaluable resource when we are looking for new ideas and trends to feature in our monthly lifestyle magazine. The team has often been able to easily pull together last-minute content ideas for us when we are on a tight deadline. It’s also just a pleasure to work with them; there are a lot of great personalities in the WordHampton office.”

Kathryn Menu, Owner & Editor The Press Newsgroup

“WordHampton PR has totally transformed our business. From the moment we started our work together, we felt so confident in WordHampton's ability to assess our needs, make us feel comfortable, and propel our stores to the next level. We love the company's integration with the local community, while ensuring that we also scale in a national way. We could not recommend Ashley, Nicole and their team more!”

Arielle Haller-Silverstone, Owner Le Closet New York, Southampton & Manhattan

“Our company had the pleasure of partnering with WordHampton for our public relations needs, and the results were nothing short of outstanding. From the outset, they demonstrated a deep understanding of our brand and objectives. Their team's strategic approach and attention to detail were evident in the comprehensive PR campaign they crafted for us. Their expertise in navigating the media landscape was impressive, and they seamlessly tailored their efforts to align with our unique business goals. Their extensive network and relationships within the industry allowed our brand to gain significant visibility across various media outlets. The positive press they generated for us was not only widespread but also highly targeted, reaching our key demographics with precision.”

Rich Olsen – Harbich, Director of Winemaking, Bedell Cellars

“WordHampton is truly an indispensable resource for me, as both a journalist and an editor-in-chief. I’ve worked with them since 2000 on a myriad of magazines, and now for Southforker and Northforker. Nicole and her staff are dialed into the community, incredibly responsive and always so helpful and willing to go the extra mile to get me what I need for a story. They listen and never fill my inbox with thoughtless pitches. They were so helpful in getting Southforker launched and off the ground, peppering me with great stories and connections. Long live WordHampton!”

Amy Zavatto, Editor-in-Chief, Times Review Lifestyle Publications

Ø Public Relations Society of America

WordHampton is a member of PRSA. For more than 70 years, PRSA has provided members a wealth of innovative professional development programs, lifelong learning opportunities and leading-edge resources to enhance their knowledge at every stage of their career. PRSA foster’s a community of trusted advisors and mentors through networking and special events that enhance the member experience. WordHampton has won two Big Apple Awards from PRSA, a coveted distinction.

Ø Croft Society

WordHampton Public Relations is a founding member of the Croft Society, a peer-to-peer group of small to midsize, privately-held PR, communications, public affairs, crisis communications, and marketing firms dedicated to sound business management principles, growth and the development of future agency leaders. This partnership allows each the ability to access the experiences and resources of other members’ area of practice. We have a 15-year relationship with many Croft Society members.

Ø Discover Long Island

WordHampton has a working relationship with Discover Long Island, which is dedicated to tourism, workforce development and inclusion, community enrichment, diversity job training and placement. Discover Long Island is the region's official destination marketing and leadership organization charged with furthering the region's tourism economy.

ØWe’ve represented several national brands garnering national media and increased brand awareness

ØWe’ve worked with large scale events partnering with national brands

ØWe represent influential business leaders positioning them as experts in their industry

ØWe have long-standing relationships with top media players, national, regional and local

ØWe deal with crises large and small on a daily/weekly basis