Spring LIRW 2025 Wrap Up

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LONG ISLAND

RESTAURANT WEEK

SPRING 2025 WRAP-UP

CONTENTS

• Advertising

• Publicity

• Website Exposure

• Social Media

• E-Blasts

• Blog Post

ADVERTISING: LONG ISLAND RAILROAD HIGH TRAFFIC STATIONS

• Greenlawn,Syosset,DeerPark,Ronkonkoma,RockvilleCentre,MassapequaPark,Huntington, Smithtown, Lindenhurst, Bethpage, Cedarhurst and Bayshore

• TOTAL ESTIMATED VIEWS AT ALL STATIONS: 55,138 PEOPLE

NEWSDAY PRINT ADS (3 IN TOTAL)

• Print Circulation: 265,732

• Run Dates: 4/21, 4/24, 4/25

NEWSDAY DIGITAL ADS

• Total Impressions: 213,000

NEWSDAY DIGITAL ADS (CONT.)

• Total Clicks: 189

• Click-Through-Rate: 0.09%

• Impressions: 51,929

RADIO AD EXPOSURE

• 30 second radio ad ran on WBLI, the number 1 station on Long Island on A25-54.

• 4/20 – 5/04 (14 days) – Ad ran 58 times

• Reach: 300,000

• Click here to listen to the ad

GREATER LI DEDICATED NEWSLETTER

• Inclusion in 3 Newsletters

• April 22: 404 Clicks

• April 24: 337 Clicks

• May 1: 376 Clicks

GREATER LI SPONSORED EVENT

GREATER LI INSTAGRAM POST INSIGHTS

GREATER LI FACEBOOK POST INSIGHTS

• Total Followers: 150,000

ADDITIONAL ADVERTISING

Over 1,200 locations get Dan’s Papers

3,800 Print

Online

Print

PUBLICITY

NEWS 12 (CONT.)

NEWS 12 (CONT.)

PRESS EXAMPLES (CLICK HERE FOR FULL CLIPBOOK)

Click to read

TOTAL UNIQUE PAGE VISITS: 1,769

PODCAST REACH:5,076

ENGAGEMENT: 2,100 LISTEN

TOTAL REACH: 46,103

DISCOVER LONG ISLAND SOCIAL MEDIA

• Total Instagram Reach: 354,637

• Total IG Story Reach: 3,865

• Total Facebook Reach: 72,460

• Total Facebook Engagement: 127

• Total Twitter Impressions: 483

• Total TikTok Views: 10.9K

NASSAU COUNTY TOURISM SOCIAL MEDIA

• Total Instagram Views: 32.1 K

• Total IG Likes: 875

• Total IG Shares: 716

• Total IG Comments: 27

WEBSITE EXPOSURE

MAP EXPOSURE

LONG ISLAND RESTAURANT WEEK SOCIAL MEDIA (INSTAGRAM)

LONG ISLAND RESTAURANT WEEK

SOCIAL MEDIA (FACEBOOK)

FACEBOOK SPONSORED POST EXAMPLES

INSTAGRAM SPONSORED POST EXAMPLES

IG POST EXAMPLES (CONT.)

IG POST EXAMPLES (CONT.)

Views: 259 Views: 194 Views: 228 Views: 1,116

IG STORIES

IG STORIES (CONT.)

Views: 1,110

IG STORIES (CONT.)

SPOTLIGHT POST EXAMPLES

EBLASTS

EBLASTS

EBLASTS (CONT.)

EBLASTS (CONT.)

EBLASTS (CONT.)

EBLASTS (CONT.)

@lirestaurantwk

marketing@longislandrestaurantweek.com

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Spring LIRW 2025 Wrap Up by Nicole Castillo - Issuu