STRATEGIC ALLIANCE PUBLIC RELATIONS
Before we go deeper, click and read the link to know more what actually PR doing. http://bit.ly/TheFutureofPR
AUGUST!
TIME TO TAP OUR PARTNER!! Our EST, Brili, she's now doing research for naIonal partner.
You can do the same like her or contact her for
more informaIon on how geJng the media & community to be tapped! community database : hNp://bit.ly/PRcommunitydatabase media partner database : hNp://bit.ly/PRmediapartnerdatabase
Strategic Alliance - Media & Community
This media partnership and engagement is for our Local events/na3onal events publica3ons. media partner you may tapped : -‐physical media partner : newspaper; example : TRIBUN JABAR, KOMPAS -‐virtual media partner : radio; example: Hard rock FM, Oz Radio etc The community engagement and partnership is for : -‐Having eWa (that can be our talent pool if we didn't have manpower, so then we can help TM also). -‐Community that we tapped can be a pool for EP of oGCDP/ oGIP and the community itself can be a TN for ICX.
Strategic Alliance - Media & Community
1.
The process whereby PR bodies reach out to create empowerment opportuni7es.
What is community engagement ?
THE CHALLENGE :
have bad history with previous community/experience 2. using jargon or technical language that makes community doesn't understand. example: LCVP, dude! they dont understand!! 3. should check the community before we ask for meeIng; dress code or formal mee3ng. and should always bring proposal. 4. Somehow the community has mis-‐ trust, unrealisIc point of view, not interested.
What is the challenge ?
WHAT WE NEED TO DO : 1. Seek wider views 2. Look for compromise 3. Think to deliver our promises and built trust 4. be honest and dont mis-‐lead
What is the challenge ?
This is how to search for a community. (If you haven't have any community before) : 1.
You can search in twiSer, FB, blog, slideshare owner, linked in, website or just surfing (google). 2. Research first! Look at their vision, program, support, and what each other can support 3. You ask their contact 4. Contact them personally 5. Mee3ng physically if its possible.
How to find a community?
template of Minutes Mee3ng with external (community/media partner)
example: BD’s partner mee3ng
If you had a mee7ng with partner, here is the template for it :)
g n i t e e M s e t u n i M
All the yellow color need to be change.
Once you make a partnership with the community/media partner, here is the MoU/LoA template :)
t n e m e e r g A f o r Lette (example)
and What we are
trying to do
engage the community through our social media.
trust! People trust peers review & recommenda3on more than brand outreach. so be promoters and start making a good rela3onship with the community!
Accessible government. If its possible try to engage government in your city and connect to relevancy of AIESEC.
Increase public involvement! Social media affords par3cipa3ons and democra3zing! it gives reach voices. make a viral campaign that involve both side, the AIESEC and community itself!
Join the conversa7on! True engagement with social media is not only all the 3me professional but also connect with them more!
Build a community that is ma;ers the most…..its an emergency ! Do not engage with them if we only have something (professional stuff) but also engage them in a longer way and get deeper.
Build a community offline and online! Join their ac3vity!
How we do it?
LISTEN!
as important as anything else. our community is out there!
What are important to them? Their voice! What did they say about our BRAND us?
GO BEYOND BRAND MENTIONS! There’s a lot more going out there!
RESPOND TIMELINE! Its important to your community to be reachable! its shows that you are listening, that you are care. Its a part of being accessible to those people.
Internal Brand advocates! they believe in YOU!
Make our plan align! communicate schedule guides online social content.
FEED-‐back! to increasing the quality of both side. Never scared of feedback. They will give you pain but they will increase your performance.
Planning & targeIng # Media Partner will be tapped # Media partner re-‐rasied (if any) #Community will be tapped #Community re-‐raised
-‐Put all (1415) Media & Community on database
Aug 10
11-‐12
>13
Community & Media Partner Analysis & follow up.
Strategic Alliance - Media & Community
To know more how to engage a community and media, find out in here :) http://bit.ly/CommEngagement1 http://bit.ly/CommEngagement2 http://www.slideshare.net/thesocialprco/whycommunity-engagement-must-happenonline?qid=60ca3f71-0a09-4961-ad3de0b725955f2a&v=qf1&b=&from_search=6
Strategic Alliance - Media & Community
ENTITY WHO JOIN ONE-‐SEA : UA, UNSRI, UNILA, BANDUNG, UNDIP, UGM, UPNVY, UNS, UNEJ, SURABAYA, UNHAS, UNTAN
So we will start campaign with SEA COUNTRY, especially THAILAND-‐VIETNAM-‐THE PHILIPPINES because they already have agreement with GCDP i/o of us, AIESEC in Indonesia
What we will do :
Why only this 3 Country? Only this 3 country that made agreement with us, and this 3 country has a great history of exchange (IR) with us, and we want dot make a BIGGER partnership.
#ONESEA We will have specific content matrix that I will sent to you on Monday, Aug 10 so we know each of day what we will do for SEA Campaign
Strategic Alliance - ONE SEA
Mee0ng with all BXP-‐ in SEA Country Final Check up -‐Proposed with SEA-‐ Prepara0on -‐impact Country and -‐0meline agreement -‐Target Prepara0on SEA DAY! -‐Champion -‐Concept 1
2
3
Mee0ng with LCVP PR that takes ONE-‐SEA -‐SEA Concept
7
4-‐5-‐6
8
Pit Stop and check up with LCVP PR Final Check up with LCVP PR
Strategic Alliance - ONE SEA
9
23
ONE-‐SEA Campaign
QuesIons : Nindya Paisan -‐ MCVP PR IM mail : n.paisan@aiesec.net phone : 08112277739 IG : paisannindya FB : Nindya Paisan