IMPACT REPORT March 2024
About Nō Studios
Nō Studios is a destination for artists and mission-based community organizations along with their allies and patrons. Our venue is located in Milwaukee, WI, the heart of the Midwest
We offer a range of platforms for engagement including invenue, hybrid and virtual spaces. By combining traditional hospitality services with production capability, Nō Studios maintains its commitment to the local market while extending its impact beyond the physical space.
MEMBERSHIP & COMMUNITY
Our physical space ensures that Nō Studios remains locally focused and connected with the many layers of community in our area neighborhoods. By investing in outreach, adopting an inclusive posture and offering accessible prices, we continuously build on our community engagement At the same time, we work to bridge the Milwaukee ecosystem with creative and mission-based organizations in other markets via live stream, pop-ups and collaborations with various media partners
No Studios offers two membership tiers – one for individuals and another for organizations with discounts available for non-profits Our membership and subscriber community is very diverse representing 39 zip codes and a wide range of demographics. The participant list is largely composed of community + arts organizations and socially conscious enterprises
IN-PERSON CONVENING
250
16,000
Our business model is centered on curating communityconvening like-minded people across all demographics to educate, entertain, and celebrate.
Since we opened in 2018, we’ve hosted over 250 events per year attracting more than 16,000 attendees. Our event types range from multi-day corporate conferences to intimate workshops; from larger scale combined performances to book signings and poetry readings Although most in-person events take place in our venue, we convene in remote locations both in and outside of Milwaukee as well.
We optimize the event experience for our clients with a consultative approach that includes establishing a plan based on agreed objectives; marketing and outreach support; expert handling of event logistics, and a professional and friendly hospitality staff.
LIVE EVENTS
The Nō Studios performance stage is fully equipped with production infrastructure and we employ a full-time A/V technicians team. The live event calendar has included notable celebrities like Regina King and Debbie Allen as well as a range of local performers, educators, activists and corporate representatives
Regina King joins Nō Studios for our virtual discussion series, In Conversation with John Ridley, June 2020
Nō Studios produces a hybrid event for the Visionary League, April 2022
VIDEO PODCASTS & HYBRID EVENTS
Our virtual program is extended by video podcasts and live interviews which are live streamed and broadcast on our media partner platforms. This has the advantage of preserving the intimacy of an on-person encounter while sharing the content with a virtual audience.
Thanasis Antetokounmpo records his video podcast Nō Studios, January 2023 Katrina Adams, former USTA President's panel discussion and book signing Nō Studios, June 2021
DIGITAL FOOTPRINT
10K 6K 38K 16.5K
We offer a range of channels that can be accessed by our members and partners to amplify their brand awareness. Our weekly newsletter reaches over 10,000 recipients. The Nō Studios website attracts 6,000+ page views and 2-3,000 site visits per month. Our Vimeo channel LTM views exceed 38K and our combined social media platform has over 16,500 followers.
John Ridley discusses the Nō Studios Social Justice Summit on Morning Joe, May 2022
MEDIA PARTNERSHIPS
In order to expand the digital footprint and brand awareness for us, as well as our members and clients, we often collaborate with media partners.
In 2021, Nō Studios partnered with SXSW to produce a series of virtual discussions with directors of films showcased at the annual SXSW convention in Austin, Texas
In 2021 and 2022, Nō Studios partnered with the Hollywood awards publication, The Wrap, to produce and distribute Critical Content, a series of conversations with Oscar nominated directors and John Ridley.
We worked closely with The Immigrant Magazine on our 2022 Social Justice Summit, Immigrant Voices. The magazine's founder moderated one of our panels and posted the discussion series to their platform.
Nō Studios produces a weekly segment in collaboration with WISN 12 News entitled Community Curated, which features local community groups and activities
See the Appendix for WISN viewership data
Milwaukee Magazine is a valued partner. We have engaged in a series of mutually beneficial trade relationships that amplify the message of our clients , members and partners.
In 2023, Nō Studios partnered with DEADLINE to produce a weekly podcast featuring documentary filmmaker interviews by John Ridley and Matt Carey.
Deadline publishes two newsletters: Morning Rush-150k subscribers and Doc Talk-200k subscribers.
The Doc Talk podcast averages 350 downloads per episode
Social media followers exceed 1M
350K 10.5K 1+MNEWSLETTER & COMMUNITY OUTREACH
Our newsletter stands as a testament to our consistent outreach strategy, reaching an impressive audience of 10,000+ recipients. This reflects our commitment to fostering meaningful connections with our readers.
What sets us apart is our the engagement our newsletter generates, evident in the consistently high open rates. This accomplishment emphasizes the relevance and value we deliver with every communication, captivating our recipients' interest and prompting them to actively explore the content we provide. Through content curation, insightful updates, and compelling storytelling, our newsletter serves as a dynamic platform that not only informs but also captivates, fostering a vibrant and engaged community around our brand.
August 2021 to March 2024
Weekly newsletter metrics
March 2022 to March 2024
IMMERSIVE STORYTELLING
In addition to technical expertise, our production team has a unique ability to craft compelling narratives. Our philosophy is that it is not sufficient to point a camera, instead, as storytellers we strive to summon the necessary empathy and creativity to arrange assets in a way that evokes emotion and amplifies a voice
Our storytelling capability is evidenced by our mini-documentary series, Creating Milwaukee, which excavates the narratives of local Milwaukee artists.
WISN 12 NEWS COMMUNITY CURATED
Every week, Nō Studios curates a portion of the WISN 12 News 11am broadcast. Each segment features a member of the Milwaukee creative and/or mission based community
APPENDIX
WISN 12 NEWS VIEWING DATA
ShareofBroadcastNewsViewing-Adultswith$200K+HHI Weekday Morning, Early Evening and Late News Source Impressions Source Impressions Source Impressions WISN WDJT WDJT WITI WTMJ 94 4 76 2 38 6 01 7 WISN WITI WTMJ 1,82 8 575 407 329 WISN WITI WTMJ WDJT 1,17 1 501 431 213 Source: Nielsen Milwaukee DMA, M-F TP Avg Imp for P18+ in HHwith$200,000+ HHI,May 2023 NOTE: WDJT 5-6:30p includes “Jeopardy” WITI 36% WTMJ 18% WISN 45% 13% WITI 18% WDJT 58% 19% WITI 22% WDJT WISN 50% WDJT 1% M-F 4:30-9a / May 2023 M-F 5-6:30p / May 2023 M-F 10-10:30p / May 2023 11% WTMJ WISN WTMJ 9%
APPENDIX
ShareofBroadcastNewsViewing/P25-54 Weekday Morning, Early Evening and Late News Source Impressions Source Impressions Source Impressions WISN WDJT WDJT WITI WTMJ 7,252 11,952 2,551 819 WISN WITI WTMJ 11,19 9 10,10 4 5,263 4,847 WISN WITI WTMJ WDJT 13,15 1 9,773 4,604 4,308 Source: Nielsen Milwaukee DMA, M-F TP Avg Imp for P25-54, May 2023 NOTE: WDJT 5-6:30p includes “Jeopardy” 53% WTMJ 11% WISN 32% 17% WDJT 15% WITI 32% WISN 36% WITI 31% WDJT 14% WTMJ 14% WISN 41% WITI WTMJ WDJT 4% M-F 4:30-9a / May 2023 M-F 5-6:30p / May 2023 M-F 10-10:30p / May 2023
12 NEWS VIEWING
APPENDIX WISN
DATA
nostudios.com
info@nostudios.com
1037W.McKinleyAvenue
Milwaukee,WI53205
