Nō Studios March 2024 Impact Report

IMPACT REPORT March 2024

About Nō Studios Nō Studios is a destination for artists and mission-based community organizations along with their allies and patrons.

Our venue is located in Milwaukee, WI, the heart of the Midwest.

We offer a range of platforms for engagement including invenue, hybrid and virtual spaces. By combining traditional hospitality services with production capability, Nō Studios maintains its commitment to the local market while extending its impact beyond the physical space.

MEMBERSHIP &

COMMUNITY Our physical space ensures that Nō Studios remains locally focused and connected with the many layers of community in our area neighborhoods. By investing in outreach, adopting an inclusive posture and offering accessible prices, we continuously build on our community engagement. At the same time, we work to bridge the Milwaukee ecosystem with creative and mission-based organizations in other markets via live stream, pop-ups and collaborations with various media partners.

No Studios offers two membership tiers – one for individuals and another for organizations with discounts available for non-profits. Our membership and subscriber community is very diverse representing 39 zip codes and a wide range of demographics. The participant list is largely composed of community + arts organizations and socially conscious enterprises.

IN-PERSON

CONVENING 250

16,000

Our business model is centered on curating community convening like-minded people across all demographics to educate, entertain, and celebrate.

Since we opened in 2018, we’ve hosted over 250 events per year attracting more than 16,000 attendees. Our event types range from multi-day corporate conferences to intimate workshops; from larger scale combined performances to book signings and poetry readings. Although most in-person events take place in our venue, we convene in remote locations both in and outside of Milwaukee as well.

We optimize the event experience for our clients with a consultative approach that includes establishing a plan based on agreed objectives; marketing and outreach support; expert handling of event logistics, and a professional and friendly hospitality staff.

LIVE

EVENTS The Nō Studios performance stage is fully equipped with production infrastructure and we employ a full-time A/V technicians team. The live event calendar has included notable celebrities like Regina King and Debbie Allen as well as a range of local performers, educators, activists and corporate representatives.

Regina King joins Nō Studios for our virtual discussion series, In Conversation with John Ridley, June 2020.

Nō Studios produces a hybrid event for the Visionary League, April 2022.

VIDEO PODCASTS &

HYBRID EVENTS Our virtual program is extended by video podcasts and live interviews which are live streamed and broadcast on our media partner platforms. This has the advantage of preserving the intimacy of an on-person encounter while sharing the content with a virtual audience.

Thanasis Antetokounmpo records his video podcast. Nō Studios, January 2023. Katrina Adams, former USTA President's panel discussion and book signing. Nō Studios, June 2021.

DIGITAL FOOTPRINT 10K

6K

38K

16.5K

We offer a range of channels that can be accessed by our members and partners to amplify their brand awareness. Our weekly newsletter reaches over 10,000 recipients. The Nō Studios website attracts 6,000+ page views and 2-3,000 site visits per month. Our Vimeo channel LTM views exceed 38K and our combined social media platform has over 16,500 followers.

John Ridley discusses the Nō Studios Social Justice Summit on Morning Joe, May 2022

MEDIA PARTNERSHIPS In order to expand the digital footprint and brand awareness for us, as well as our members and clients, we often collaborate with media partners.

In 2021, Nō Studios partnered with SXSW to produce a series of virtual discussions with directors of films showcased at the annual SXSW convention in Austin, Texas.

In 2021 and 2022, Nō Studios partnered with the Hollywood awards publication, The Wrap, to produce and distribute Critical Content, a series of conversations with Oscar nominated directors and John Ridley.

We worked closely with The Immigrant Magazine on our 2022 Social Justice Summit, Immigrant Voices. The magazine's founder moderated one of our panels and posted the discussion series to their platform.

Nō Studios produces a weekly segment in collaboration with WISN 12 News entitled Community Curated, which features local community groups and activities.

See the Appendix for WISN viewership data

Milwaukee Magazine is a valued partner. We have engaged in a series of mutually beneficial trade relationships. that amplify the message of our clients , members and partners.

MEDIA PARTNERSHIPS

In 2023, Nō Studios partnered with DEADLINE to produce a weekly podcast featuring documentary filmmaker interviews by John Ridley and Matt Carey.

350K

10.5K

1+M

Deadline publishes two newsletters: Morning Rush-150k subscribers and Doc Talk-200k subscribers.

The Doc Talk podcast averages 350 downloads per episode.

Social media followers exceed 1M.

NEWSLETTER &

COMMUNITY OUTREACH Our newsletter stands as a testament to our consistent outreach strategy, reaching an impressive audience of 10,000+ recipients. This reflects our commitment to fostering meaningful connections with our readers.

What sets us apart is our the engagement our newsletter generates, evident in the consistently high open rates. This accomplishment emphasizes the relevance and value we deliver with every communication, captivating our recipients' interest and prompting them to actively explore the content we provide. Through content curation, insightful updates, and compelling storytelling, our newsletter serves as a dynamic platform that not only informs but also captivates, fostering a vibrant and engaged community around our brand.

Weekly newsletter metrics

August 2021 to March 2024

March 2022 to March 2024

IMMERSIVE

STORYTELLING In addition to technical expertise, our production team has a unique ability to craft compelling narratives. Our philosophy is that it is not sufficient to point a camera, instead, as storytellers we strive to summon the necessary empathy and creativity to arrange assets in a way that evokes emotion and amplifies a voice.

Our storytelling capability is evidenced by our mini-documentary series, Creating Milwaukee, which excavates the narratives of local Milwaukee artists.

WISN 12 NEWS

COMMUNITY CURATED Every week, Nō Studios curates a portion of the WISN 12 News 11am broadcast.

Each segment features a member of the Milwaukee creative and/or mission based community

APPENDIX

APPENDIX WISN 12 NEWS VIEWING DATA

Share of Broadcast News Viewing -Adults with $200K+ HHI Weekday Morning, Early Evening and Late News M-F 4:30-9a / May 2023 WDJT 1%

M-F 5-6:30p / May 2023 WDJT 11%

WTMJ 18% WISN 45%

WTMJ 13%

WTMJ 19% WISN 58%

Source

Impressions

Source

WISN

94 4 76 2 38 6 01 7

WISN WITI WTMJ WDJT

WDJT

WDJT 9%

WITI 18%

WITI 36%

WITI WTMJ

M-F 10-10:30p / May 2023

WISN 50%

WITI 22%

Impressions

Source

Impressions

1,82

WISN

1,17

8 575 407 329

WITI WTMJ WDJT

1 501 431 213

Source: Nielsen Milwaukee DMA, M-F TP Avg Imp for P18+ in HHwith$200,000+ HHI,May 2023 NOTE: WDJT 5-6:30p includes “Jeopardy”

APPENDIX WISN 12 NEWS VIEWING DATA

Share of Broadcast News Viewing / P25-54 Weekday Morning, Early Evening and Late News M-F 4:30-9a / May 2023

M-F 5-6:30p / May 2023

M-F 10-10:30p / May 2023

WDJT 4%

WTMJ 11%

WDJT 15%

WISN 32%

WISN 36%

WTMJ 17% WITI 53% Impressions

Source

WISN

7,252 11,952 2,551 819

WISN WITI WTMJ WDJT

WITI WTMJ

WDJT

WDJT WISN 41%

WTMJ 14%

WITI 31%

WITI 32%

Source

14%

Impressions

Source

Impressions

11,19

WISN

13,15

9 10,10 4 5,263 4,847

WITI WTMJ WDJT

1 9,773 4,604 4,308

Source: Nielsen Milwaukee DMA, M-F TP Avg Imp for P25-54, May 2023 NOTE: WDJT 5-6:30p includes “Jeopardy”

nostudios.com info@nostudios.com

1037 W. McKinley Avenue Milwaukee, WI 53205