Norwich Theatre Royal Corporate Partnerships

Corporate Partnerships Connecting your business with our audiences, stages and ambitions

Registered Charity No. 262259

Context

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orwich Theatre Royal, Norwich Playhouse and Stage Two are at the centre of cultural life in the East of England. We are committed to delivering excellence and providing the very best opportunities for everyone to engage with theatre and the performing arts. Based in the centre of the historic city of Norwich, our family of venues collectively include: one of the leading regional theatres in England; an award winning medium-scale venue that is recognised as the region’s home of comedy; and a new state of the art Learning & Participation facility that includes a 100-seat studio theatre.

Through our artistic programme, across our three stages and for 52 weeks of the year, we aim to bring the world to Norwich & Norfolk and take Norwich & Norfolk to the world. We work with a wide range of national touring companies including The National Theatre, Royal Shakespeare Company, Matthew Bourne’s New Adventures, Glyndebourne, Northern Ballet, Rambert, English Touring Opera and these are complemented with productions from the West End and Edinburgh Fringe.

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Our profound belief is to inspire a sense of the magic of theatre in all those who see our performances, take part in our activities, work here or just spend time in our buildings.

Culture and our region As a key sector, arts and culture are a vital source for economic growth, in terms of jobs and employment and cultural tourism. They contribute to innovation and collaboration across other regional sectors and culture is worth ÂŁ83.6m to the economy of Norfolk and Suffolk, employs 5,800 people and has over 1000 businesses.

Our ambitions for continuing to develop our audiences and our Learning and Participation programme are far-reaching.

Across our three venues we make an enormous contribution to our region being a fantastic place to live, work, visit and invest. Collectively we are recognised as a vital part of the cultural ecology by making our region more vibrant and attractive, supporting and developing talent, skills and inspiring audiences.

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Andi Sapey

manuel harlan

larisa birta

Julian Claxton Photography

Richard Jarmy Photography

jane hobson

visitnorwich

norwich city council

johan persson

brinkhoff migenburg

melanie cook

Andrew Billington Photography

visitnorwich

betty zapata paul coltas

Partnerships

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ur range of Partnership and Sponsorship packages enable you to meet your business objectives whilst supporting the region’s premier theatres and engaging with over 400,000 attendees.

You can align your business with Norwich Theatre Royal and Norwich Playhouse as a Partner, a Season Sponsor, or as an Associate or Event Sponsor through various opportunities within our venues and across our programme. Or choose to become a Transform Partner and help develop and shape innovative thinking and creative leadership within your business through our professional development training programme.

We bring artists, companies and productions to Norwich and Norfolk that would otherwise not be seen in the East of England and working together we are developing and delivering an exciting, challenging and innovative Learning & Participation programme that supports our ambitions for our region, local communities and individuals that is also diverse, engaging and risk taking.

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We have a wide range of ways that you can connect with us to help achieve your business objectives whether through marketing, communications, social objectives or hospitality.

We can create sponsorship packages tailored to your business objectives.

Bespoke Sponsorship We have a range of partnership opportunities that include bespoke projects and associations that work across our programming, venues and services.

Benefits include:

• Communications, marketing and

advertising opportunities • Direct connection with our audiences • Excellent business to business networking and client development events • Exclusive behind the scenes access to engage your clients, staff and stakeholders Starting from £7,000 plus VAT

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Artistic Programme

417,000 3,622 80,136 289 718 Tickets

Artists performing

Bookers

Productions

Performances

Audiences

Reach

16% 72% 12% 16%

12,624,335 1,005,382 £3,724,993 30,302 35,200 £3,724,993

Audiences from Norwich

Audiences from Norfolk

Audiences from East Anglia (excludes Norfolk)

Audiences from outside of East Anglia

Page views on website

VaLue eQuiVaLent in adVertising

*

Unique users on websites

Facebook followers

Twitter followers

Value equivalent in advertising

£35,148,645 Annual economic impact

General Almost 60% of people are likely to report good health if they attend a cultural place or event in the last 12 months.

“The remarkable growth in employment in the creative economy, and in the GVA of the creative industries and the public arts are connected.

They feed each other in an ecology of growth in the UK’s economy which is itself increasingly dependent on creativity as a key resource”.

Creative Industries Federation Tourism is worth £1.3bn in GVA to the East of England. Norwich has a lively creative and cultural scene, which plays a distinct role in making the area attractive to entrepreneurs.

The total impact of Norwich Theatre Royal on the local economy for 2017/18 was £35,148,645.

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Sponsorship

Our Season Sponsors are associated with seasons or special projects during our annual programme. This package can be connected to our artistic programme or special projects including community programmes such as the Creative Matters series.

Our Associate Sponsors support specific moments in our annual programme or can be connected with other opportunities. This package could include advertising on our auditorium safety curtain. We can create bespoke packages tailored to your business objectives.

Benefits include:

Benefits include:

for the programme or series • Company logo with link on our website • Company credit in season brochure • Company acknowledgement on our venue acknowledgement board for the year • Ambient marketing presence within the venue during the sponsored programme • Relevant social media interaction • Invitation for a senior staff member plus guest to special events • Acknowledgement in our annual review Starting from £5,000 plus VAT

venue acknowledgement board for the year • Company logo with link on our website • Company credit in season brochure • Relevant social media interaction • Hospitality options including exclusive receptions during the sponsored activity • Invitation for a senior staff member plus guest to special events • Acknowledgement in our annual review Starting from £1,500 plus VAT

• Company identified as Season Sponsor

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Associate Sponsor

• Company identified as Associate Sponsor • Company acknowledgement on our

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Mark Morris Dance Group. Pepperland. Photo; Mat Hayward

Season Sponsor

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Sponsorship

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Event & Advertising Sponsor

We can work with your business to develop a bespoke sponsor package associated with one of our many events, workshops or activities. Alternatively you could advertise in our members' magazine, on our ticket wallets or ticket-backs.

Benefits may include:

exclusive invitations; event tickets; donor pledge cards • Advert in our members magazine, or on our ticket wallet or ticket-backs • Full colour event programme • VIP guest tickets • Company logo with link on our website • Company acknowledgement on our venue acknowledgement board for the year • Relevant social media interaction Starting from £750 plus VAT

For more information and to discuss how we can work with you to host an event at our venues please contact Jess Cook, Development Officer, j.cook@theatreroyalnorwich.co.uk

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National Theatre; The Curious Incident of the Dog in the Night. Photo; Brinkhoff Migenburg

• Company logo acknowledgement on

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Sponsorship

Our Social Impact Sponsorship programme brings you to the very heart of our work and our ambitions to create Magic and Brilliant Experiences for Everyone.

At the core of our organisational values is a profound belief that we should inspire a sense of the magic of theatre in all those who work here or who visit to see our performances, take part in our activities or spend time in our buildings. A commitment to brilliant experiences underpins everything we do and shapes how we work as a team, the partners with whom we work and the way in which we welcome our visitors. Fundamentally, we believe that our work and our buildings should be for everyone.

By working in partnership with us you can support a wide range of our work both in our venues and in the community, with learning establishments such as schools, with those who experience barriers to engagement, to families, children and older people.

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• 15,744 Under 18 year old tickets • 862 People participated in community

projects • 680 Students attended workshops • 442 Adults participated in workshops and Courses

Social Impact Sponsorship This sponsorship package connects across our Learning & Participation programme.

We can work with you to create bespoke packages tailored to your business objectives.

Benefits may include:

• Company identified as Sponsor • Ambient marketing presence within Stage

Two during the sponsored activity • Company acknowledgement on our venue acknowledgement board for the year • Company logo with link on our website • Company credit in season brochure and other related marketing material • Relevant social media interaction • Invitation for a senior staff member plus guest to special events • Acknowledgement in our annual review starting from £4,000 plus vat

the Nature of forgetting. photo; danilo moroni

Working with us to affect social change

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Transform

Transform is our top level Sponsorship that supports and delivers our new creative thinking and leadership programme as its key benefit. Through becoming a Transform Partner, you will not only unlock innovation, talent and creative thinking in your own business but you will be part of collectively shaping innovation in our region.

Working with three high-quality external education providers Olivier Mythodrama, the National Theatre Professional Development Centre and the Ideas Centre, the Transform programme offers a series of workshops and professional development days and is designed for business leaders, emerging leaders and team leaders.

From critical thinking, creative problem solving and innovation this programme empowers and enables participants to reach their full potential. By harnessing

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creativity as inspiration, Transform aims to develop three key areas amongst your staff: communication, leadership, creativity and innovation, allowing the acquired skills to be applied to any business.

Leadership – In partnership with Olivier Mythodrama Originally developed with the Cranfield School of Management, Olivier Mythodrama uses creative techniques to develop authentic leaders, teaching individuals to act with integrity, tell a compelling story and release the full potential of those around them. Using great leadership stories from Shakespeare, and intellectually robust models from organisational practice, transformational experiences are delivered in the safe environment of a rehearsal room.

Creativity & Innovation – In partnership with Ideas Centre Their purpose is to change thinking, address challenges, manage creativity and innovation, and deliver organisational transformation.

Their mission is to provide organisations of all sectors with a mechanism to unleash the potential that is otherwise locked away within individuals and cultures.

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Glorious. Photo; Mitzi de Margary

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unique partnership opportunity offering world class training that unlocks creativity, innovation, leadership, communication and confidence in your business and teams.

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Transform

A unique and inspiring communicationsbased training programme, Theatreworks draws on the techniques used by actors and directors in the rehearsal room.

The courses are designed to encourage confident and creative communication by stretching the voice, the body and the imagination.

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Transform

This programme offers your business access to first class professional development delivered by some of the best national and international training providers not usually available within our region.

• Acknowledgement in our annual review • Premium Corporate membership An annual partnership fee of £6000 plus VAT

“Barclays has been involved in the Transform Programme since inception and this has provided us with an exceptionally high standard of “thought provoking” training to support our ambitious staff in their personal development. I can clearly see the positive difference this has made to both the approach to their roles and performance levels. The Leadership modules in particular have been outstanding.”

Tim Seeley, Head of Corporate Banking, Eastern Region, Barclays

Benefits include:

• Up to 16 programme places per year • Company credit in our season brochure • Company logo with link on our website • Company acknowledgement on our

venue acknowledgement board for the year • Invitation for a senior staff member plus guest to special events

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To request our full Transform Brochure with module details and objectives please contact Paula Sanchez, Development Director, p.sanchez@theatreroyalnorwich.co.uk

Photo credits Occus quod maionsed ullabor

Communications - In partnership with the National Theatre’s Theatreworks:

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Corporate Memberships • Acknowledgement in our annual review

Associate Membership

tickets to a selected show for a school or community partner of your choice • Press release and photo opportunity • Company named credit in our season brochure • Company logo on our website • Company acknowledgement on our venue acknowledgement board • Invitation for a senior staff member plus guest to special events • Acknowledgement in our annual review An annual membership fee of £1200 + vat

This package is ideal for those companies that want to be associated with our theatres and whose priorities are marketing and brand awareness. We welcome a wide range of companies to be part of this new level.

• Priority booking and advance notice of

each season • Dedicated Corporate members booking number • Company logo on our website • Discounted meeting rooms and catering packages • Invitation for a senior staff member plus guest to special events

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An annual membership fee of £600 + vat

Encore Membership This is a new membership that supports your social objectives. With this package companies use their membership to support community organisations or other social groups to attend theatre productions as outings or festive parties.

• 30 complimentary Band B or Student

Our Associate and Encore partnerships are available at both Norwich Theatre Royal and Norwich Playhouse.

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Crazy For You. Photo; Richard Davenport

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ur Corporate Memberships include three exclusive packages to suit your business requirements. For an annual fee, your business can enjoy an extensive range of benefits including; staff discounts, access to the best seats in the house, branding and advertising opportunities and hospitality and client development across a whole year of inspirational performance at Norwich Theatre Royal and Norwich Playhouse.

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Corporate Memberships

As our longest standing and our original Corporate scheme, the Premium package offers a range of staff benefits that can contribute to your business commitment towards your staff. This level has been operating for over 10 years and has some of our longest standing supporters and partners.

• All the awards of the Associate

membership • Staff discount of £2 per production on up to 40 tickets to every production at Norwich Theatre Royal (excluding lowest price tickets).

• Company named credit in our season brochure • Company acknowledgement on our venue acknowledgement board • Invitation for a senior staff member plus guest to special events • Norwich Playhouse priority booking An annual membership fee of £800 + vat

“We are delighted to be one of Theatre Royal‘s partners. We enjoy hosting clients for performances and making use of the excellent facilities. Furthermore, our team enjoy the benefits the Corporate Club has to offer. Our association with the Theatre Royal is excellent value and we are delighted to support such an iconic institution in our region.”

Mark Loveday, Director, Loveday & Partners Don’t forget our Corporate Members enjoy a range of benefits which include reduced or complimentary room hire and discounted catering packages.

For more information and to discuss how we can work with you to host an event at our venues please contact Jess Cook, Development Officer, j.cook@theatreroyalnorwich.co.uk

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Dinner in 4 Acts. Photo; Richard Jarmy Photography

Premium Membership

Corporate Events & Hospitality

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hether you want to entertain clients, reward and motivate staff, run a business meeting or a press launch, the Norwich Theatre Royal is the perfect corporate entertaining venue. We offer a service guaranteed to exceed your expectations, all at a competitive price.

We have a function room which is available to hire for pre-performance hospitality.

During no-show times, our Front of House areas are available to hire, offering spacious open-plan areas with a relaxed feel, perfect for networking with colleagues and clients, away from the distractions of the office.

Whether you are hosting 10 or 110 delegates we can accommodate you, serving drinks and food created especially for your event, business breakfasts, lunches and sit down meals can all be catered for.

If you are looking for a unique idea that will have them talking for years to come, then why not add on a backstage tour, post-show party or even put yourself in the spotlight and host a bespoke function on our stage!

Our staff will work with you throughout the planning and offer attentive service to make you and your guests feel really special. We provide top class catering created in-house by our chefs with a menu tailored to suit every occasion.

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For more information or if you would like to discuss opportunities please contact our Development Team 01603 598556 or email

Registered charity No. 262259

development@theatreroyalnorwich.co.uk

www.photographise.com

brinkhoff migenburg

tristram kenton

RICHARD hubert smith

RICHARD DAVENPORT

ANDI SAPEY

ANDI SAPEY

daniel peart

john zumpano

richard hubert smith

brinkhoff migenburg

Bill Cooper

valĂŠrie remise

johan persson

Andi Sapey

richard hubert smith