Norwich Theatre Royal Business Summary 2017

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Working in partnership.


Corporate Opportunities Corporate Partnerships Bespoke packages to meet your company CSR and key business objectives; includes our learning & participation progammes, alongside our community outreach and schools programme. Sponsorship Sponsor a range of services provided at the Theatre, performances and specialist events. Corporate Club A membership scheme for your staff with advance booking, ticket discount & venue hire discounts. Transform An innovative and creative professional development programme with additional sponsorship benefits Hospitality and events Entertain clients and stakeholders at a range of hospitality events with evening performance attendance from informal buffets to canapĂŠ and drinks receptions and sit down suppers with evening performances from 6 to 80 people. Advertising A range of advertising options in various print formats including brochure, ticket wallets, screen around the venue, circle magazine.



Audiences Sample Yearly audience figures from 2015

78,324 Customers 388,764 Audiences 415,000 Tickets sold 102 Productions/422 performances 20-24 year olds 31,563 25-65 year olds 97,118 65 + 80,124


Audience details


Audience details


Season Partner Packages 2017 Our Theatre Venue Partners are associated for particular weeks or seasons during our annual programme. This package has 4 options , highlighting 4 genres or weeks such as dance; drama; classical music and family; or our Learning & Participation programmes such as Creative Matters series. Benefits include: • Company identified as Venue Partner or Season Sponsor for the run weeks of the performances/genre series • Direct e-marketing association for ticket sales with opportunity to communicate a NTR audience special with direct website link and NTR code • Ambient marketing presence within the Theatre venue during the sponsored weeks • Print marketing association including our main “What’s On” brochure and performance programmes where relevant (Creative Matters, Classical Music) • Website acknowledgement • Relevant social media interaction


Partnership and Sponsorship Benefits Company credit on: Print Branding • What’s on brochures published March, July and November. • c160,000 printed & distributed to over 1,800 outlets across Norfolk and into Suffolk and Cambridgeshire, • Picked up from theatre, mailed to 12,000 Friends of theatre, mailed on request from theatre.

Website/Digital • Branding and weblink on Theatre Royal website (c. 30,000 unique visitors per week) • Branding and weblink on e-flyer sent to e-mailing list of 102,000 • Social Media including facebook/twitter Venue presence for hospitality events • Company logo on plasma screens during hospitality event • Company Pop-up • Additional ambient marketing possibilities on discussion


Spotlight on Business Sponsorship 2018 Spotlight on Business is our business networking lunch for SME’s in Norwich and Norfolk. Each year we host 3-4 lunch events with guest speakers from our programme with a buffet lunch, Q&A and networking. Previous speakers have included Matthew Kelly, Hayley Tamaddon, Tom Chambers, Maureen Lipman and Ian Kelly Around 100 delegates attend from across a wide section of the businesses in and around Norwich. Acknowledgement on event branding 10 guest passes per event


Additional potential benefits • Work with your teams to develop innovative opportunities to raise your profile, CSR or staff engagement opportunities • PR opportunities can be developed where appropriate including potential cast/creative team appearances in relation to Panto • Complimentary tickets for guests, staff and/or competitions

• In venue branding opportunities including plasma screens, pop ups, bespoke branding opportunities • Opportunities to supply products for children's audience gift bags including branding opportunities direct to audiences for Pantomime




Costs

Sponsorships Sponsorships packages starting from £1500 per year Spotlight on Business Sponsorship £1200 per year for minimum 3 events Corporate hospitality evening packages from £250 plus costs of catering and show tickets Partnerships from £8,000 per year Panto Sponsorship with full outdoor marketing & advertising credit £10,000 Memberships and Advertising

Corporate Club Brochure Advertising Circle Magazine Ticket Wallets (100,000) Ticket Backs (125,000-140,000

£800 per year £900 £150-900 £500-800 £900

In addition any additional bespoke developed activity, hospitality costs, audience promotional products and materials. All prices are subject to VAT


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