Page 1

ANNUAL SURVEY 2015/2016


CONTENTS Introduction - From Chief Executive, Peter Wilson

Page 3 - 4

Ticket Sales Page 5 - 21 - Ticket sales, performances and productions, broken down by event type, the value of tickets sold and the average price paid Ticket Sales by Geo-Political District Page 22 - 27 - Tickets sold and the value of those tickets, broken down by geo-political district, and the average spend and number of tickets per transaction Friends of the Theatre Royal Page 28 - 39 - Total number of Friends and where they live, the value of tickets sold to Friends, as well as a list of Corporate Club Members and their ticket sales for the year Concessions Page 40 - 44 - A breakdown of the value of concessions given to each concession category and the quantity of tickets sold to each category Charitable Collections Page 45 - 46 - A breakdown of collections on behalf of other charities and prize vouchers sent out Theatre Royal Income and Expenditure Page 47 - 53 - The Theatre Royal’s net income and expenditure as a comparison of the last three years, payments to local suppliers for the current year, the Touring Theatre’s Survey for 2015/2016 and the overall economic impact of Norwich Theatre Royal in 2015/2016

2


INTRODUCTION The year 2015 – 2016 was notable for the Trustees’ authorisation of STAGE TWO, the Theatre Royal’s learning and participation centre. The decision involved allocating costs of £111,354 that had already been incurred from revenue to capital. The audited annual accounts for the previous year therefore show a net surplus of £219,397 rather than the £108,043 that were reported in the 2014 - 2015 (pre-audit) Economic Impact Survey. In the year 2015 – 2016 the Theatre Royal sold 401,153 tickets to 445 performances on its main stage & studio, at an average price paid of £20.03. We sold tickets to the value of £9,563,034 and retained £2,492,788 an average retention of 26%. Inside this Survey you’ll find more detailed analyses of trends, provenance and allocation. The consolidated results record a net surplus of £572,410, an increase of £353,013 from the audited figure. We had anticipated and predicted this increase, so though it was welcome it was not unexpected. It has not altered our resolve to present a balanced programme that has broad appeal, as well as to invest in our environmental, educational, and community work, as well as ongoing improvements in access, comfort and safety. Once again the first quarter hit the ground running, with the return of TOP HAT. This proved as popular as in its first appearance three years ago, and was followed by THE GREAT GATSBY, Northern Ballet’s version of Scott Fitzgerald’s great novel. BRUCE FORSYTH put in an appearance before the Norfolk and Norwich Festival’s welcome annual residence at the Theatre Royal for a week in May, which itself was followed by the first (of two this year) visits to Norwich by KEN DODD. Those lucky enough to see Dodd know they were in the presence of a representative of an older era, one that may never be replicated. It was a privilege to host him. The second quarter is always the trickiest, covering as it does the summer months when the temptations of the beach, the river, the garden, the barbecue and the late evening sunshine offer so many alternatives to an evening in the theatre. Luckily we had planned a trio of blockbuster musicals (JERSEY BOYS, DIRTY DANCING and ANNIE) to occupy much of June and July, and had interspersed the National Theatre’s breathtaking production of THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT TIME, an international hit from the moment it was produced in the Cottesloe Theatre in 2008, and Kneehigh’s interesting version of Daphne du Maurier’s REBECCA. Between them these productions ensured that we reached the safer ground of October in good shape. (We started selling tickets for THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT TIME over a year in advance, and sold out every performance as a result. In the old days of books of tickets stubs this wouldn’t have been so easy. This is one of the unexpected consequences of computerised box offices.) In August David Lambert, our doughty Director of the Arts Courses, brought us his imaginative and well-populated version of PETER PAN RETURNS TO NEVERLAND, as always written, directed and produced by him. This annual production by the Youth Company is always a joy, especially as it brings so many young people onto our stage and through our doors. 3


The first of the autumn musicals – DIRTY ROTTEN SCOUNDRELS and JESUS CHRIST SUPERSTAR - were disappointing at the box office though terrific on stage, as was the play HANDBAGGED, Moira Buffini’s entertaining and thoughtful view of the relationship between Mrs Thatcher (brilliantly played by Kate Fahy) and Queen Elizabeth. THE LAST TANGO and AN INSPECTOR CALLS delivered good returns and were much admired. But the standout external success of the third quarter was Northern Ballet’s NUTCRACKER, which soared above all previous visits in terms of both quality and appeal. Our relationship with Northern Ballet is a precious one, balancing as it does the other companies who bring dance and ballet throughout the year. Northern Ballet remains a cornerstone of our programming. We’d been bracing ourselves for an excellent pantomime season with Richard Gauntlett’s return to play Dame in his own SNOW WHITE, but were completely unprepared for the brilliance of the conception of the dwarves as puppets, created by the excellent Norwich Puppet Theatre and manipulated by our own dancing ensemble, who for once were able to expand their talents beyond appearing as Villagers, Townspeople and various choruses. They rose to the challenge with flair and imagination, and the collaboration with the Puppet Theatre was a pleasure throughout. Norfolk and Norwich Operatic Society’s version of SUNSET BOULEVARD was January’s highlight, followed in February by the touring version of PRISCILLA, QUEEN OF THE DESERT, in which Simon Green as Bernadette displayed a delicacy and grace that lifted the show quite beautifully. Both shows attracted good audiences and maintained high standards. Matthew Kelly and Robert Powell starred in, respectively, TOAST and CHARLES III, in March. We were pleased to have high-definition plays and stars on our stage, especially as they bookended the newly ennobled Sir Matthew Bourne’s brilliant SLEEPING BEAUTY, here on an extremely welcome return visit. Matthew’s a favourite in Norwich, which since 1996 has hosted every one of his great productions. Long may it – and he - last. The year rounded off with HAIRSPRAY, which once again proved that there’s nothing like a feelgood musical to make you feel good. I wrote last year that the relatively poor results from 2014 – 2015 were a useful reminder of the fragility of theatre business, and I make no apology for repeating that warning. The Theatre Royal – largely unsubsidised - risks many hundreds of thousands of pounds many months in advance on the assumption, and in the hope, that Norfolk audiences will appreciate the banquet that will be laid out. The occasional disappointment doesn’t negate the frequent triumphs, of which I hope there will over the years be many more. Peter Wilson

Peter Wilson MBE DL Chief Executive November 2016 4


TICKET SALES •

List of Productions and Event Types 2015/2016

Number of Ticket Sales, Performances and Productions – three-year comparison

Number of Performances by Event Type – three-year comparison

Number of Productions by Event Type – three-year comparison

Seat Occupancy by Event Type – three-year comparison

Source of Ticket Sales by Quantity and Value

Average Price Paid by Event Type – three-year comparison

Average Price Asked Against Average Price Paid by Event Type – 2015/2016

Potential Value Against Actual Value Sold by Event Type – 2015/2016

Potential Occupancy Against Actual Number of Tickets Sold – 2015/2016

Seat Occupancy – comparison with previous year

Price Band Analysis – three-year comparison

Comparative Annual Ticket Sales – from 1983/1984 to present

Target and Actual Box Office Income Retained by the Theatre Royal by Event Type – 2015/2016

5


LIST OF PRODUCTIONS AND EVENT TYPES – 2015/2016

Start Date

End Date

No. Performances

Show Name

31/03/2015

11/04/2015

15

Top Hat 2015

Musicals

02/04/2015

04/04/2015

3

The House of Bernarda Alba

Studio

14/04/2015

18/04/2015

7

The Great Gatsby 2015

Dance

17/04/2015

17/04/2015

2

Elves & the Shoemaker

Dance

19/04/2015

19/04/2015

2

Heart & Soul

Amateur

20/04/2015

20/04/2015

1

Russell Watson 2015

Personality Concerts

21/04/2015

21/04/2015

1

Stewart Francis: Pun Gent

Standup Comedy

22/04/2015

26/04/2015

8

Horrible Histories 2015

Family Children

27/04/2015

02/05/2015

8

Quality Drama

03/05/2015

03/05/2015

2

Dear Lupin Tap Shoes, Tutus, Rock Chicks

04/05/2015

04/05/2015

1

Personality Concerts

05/05/2015

09/05/2015

7

Bruce Forsyth Entertains The Boy in the Striped Pyjamas

10/05/2015

10/05/2015

1

Dylan Moran Off The Hook

Standup Comedy

11/05/2015

16/05/2015

8

Peter Pan Goes Wrong

Popular Comedy Drama

17/05/2015

17/05/2015

1

NNF -Taraf de Haidouks

Personality Concerts

18/05/2015

18/05/2015

1

NNF - Olafur Arnalds

Personality Concerts

19/05/2015

19/05/2015

1

NNF - Hot Sardines

Personality Concerts

20/05/2015

20/05/2015

1

Personality Concerts

21/05/2015

21/05/2015

1

NNF - Abdullah Ibrahim NNF -The Measure of All Things

23/05/2015

23/05/2015

1

NNF - Political Mother

Dance

24/05/2015

24/05/2015

2

Family Children

24/05/2015

24/05/2015

1

Chris & Pui Show The Ken Dodd Happiness Show 2015

28/05/2015

30/05/2015

5

Carousel

Musicals

31/05/2015

31/05/2015

1

Rat Pack Live 2015

Concerts

01/06/2015

06/06/2015

6

Derren Brown 2015

Personality Concerts

09/06/2015

28/06/2015

24

Shrek

Musicals

30/06/2015

30/06/2015

1

Classic Rock Show 2015

Concerts

02/07/2015

02/07/2015

1

Amateur

03/07/2015

04/07/2015

2

Norwich School Gala Night Michael McIntyre - Work in Progress

07/07/2015

18/07/2015

16

Jersey Boys

Musicals

16/07/2015

18/07/2015

3

No Exit (and The Boundary)

Studio

19/07/2015

19/07/2015

1

10

Amateur

21/07/2015

25/07/2015

7

Musicals

29/07/2015

01/08/2015

5

Puttin' on the Ritz 2015 Peter Pan Return to Neverland

02/08/2015

02/08/2015

2

Sing-a-Long-a FROZEN 2015

Family Children

6

Genre

Amateur

Quality Drama

Personality Concerts

Standup Comedy

Standup Comedy

Family Children


Start Date

End Date

No. Performances

Show Name

17/08/2015

22/08/2015

9

Annie 2015

Musicals

25/08/2015

05/09/2015

16

Dirty Dancing 2015

Musicals

08/09/2015

12/09/2015

8

The Curious Incident

Quality Drama

13/09/2015

13/09/2015

1

Jimmy Carr 2015

Standup Comedy

14/09/2015

19/09/2015

8

Before the Party

Popular Comedy Drama

20/09/2015

20/09/2015

1

Tree Fu Tom

Family Children

21/09/2015

26/09/2015

8

Rebecca

Quality Drama

27/09/2015

27/09/2015

1

Dara O'Briain Crowd Tickler

Standup Comedy

28/09/2015

28/09/2015

2

Ministry of Science Live

Family Children

29/09/2015

03/10/2015

7

Hetty Feather

Quality Drama

04/10/2015

04/10/2015

1

Amateur

06/10/2015

06/10/2015

1

Alice in Wonderland Josh Widdicombe: What Do I Do Now...

08/10/2015

09/10/2015

3

Rambert

Dance

10/10/2015

10/10/2015

1

Personality Concerts

11/10/2015

11/10/2015

2

Robert Cray 2015 Broadland Dance School 2015

13/10/2015

17/10/2015

8

Dirty Rotten Scoundrels

Musicals

19/10/2015

24/10/2015

8

Jesus Christ Superstar

Musicals

26/10/2015

31/10/2015

8

The Shawshank Redemption

Popular Comedy Drama

02/11/2015

07/11/2015

8

The Last Tango

Dance

08/11/2015

08/11/2015

1

NSP - Don Pasquale

NR Schools Project

08/11/2015

08/11/2015

1

Stewart Lee 2015

Standup Comedy

10/11/2015

14/11/2015

7

Handbagged

Quality Drama

15/11/2015

15/11/2015

1

Brit Floyd Space & Time

Personality Concerts

17/11/2015

21/11/2015

5

The Glyndebourne Tour 2015

Opera

24/11/2015

28/11/2015

8

The Nutcracker 2015

Dance

01/12/2015

05/12/2015

8

An Inspector Calls 2015

Quality Drama

03/12/2015

05/12/2015

3

Women of Troy

Studio

06/12/2015

06/12/2015

1

The RAF in Concert 2015

Concerts

10/12/2015

12/12/2015

3

The Three Musketeers 2015

Studio

15/12/2015

17/01/2016

58

Snow White

Pantomime

30/12/2015

31/12/2015

3

Studio

05/01/2016

05/01/2016

1

New Year Music Hall 2015 I'm Sorry I Haven't A Clue 2016

11/01/2016

11/01/2016

1

Beyond The Barricade 2016

Concerts

19/01/2016

23/01/2016

7

Cirque de Glace 2016

Family Children

25/01/2016

30/01/2016

8

Sunset Boulevard

Amateur

31/01/2016

31/01/2016

2

Personality Concerts

01/02/2016

02/02/2016

2

04/02/2016

05/02/2016

2

06/02/2016

06/02/2016

1

Brendan Cole 2016 Last Night a DJ Saved My Life Richard Alston Dance Company 2016 Rumours of Fleetwood Mac 2016 7

Genre

Standup Comedy

Amateur

Personality Concerts

Musicals Dance Personality Concerts


Start Date

End Date

No. Performances

Show Name

08/02/2016

13/02/2016

8

Priscilla Queen of the Desert 2016

Musicals

14/02/2016

14/02/2016

1

Paul Carrack in Concert 2016

Personality Concerts

16/02/2016

16/02/2016

1

Standup Comedy

18/02/2016

20/02/2016

5

Adam Hills: Clown Heart Russian State Ballet of Siberia 2016

22/02/2016

24/02/2016

4

New Jersey Nights 2016

Musicals

25/02/2016

28/02/2016

7

Cirque Berserk 2016

Family Children

29/02/2016

05/03/2016

8

Quality Drama

08/03/2016

12/03/2016

7

13/03/2016

13/03/2016

1

Toast Matthew Bourne's Sleeping Beauty 2016 Norfolk Schools Project Sleeping Beauty

13/03/2016

13/03/2016

1

Sean Lock Keep it Light

Standup Comedy

14/03/2016

19/03/2016

8

Quality Drama

20/03/2016

20/03/2016

1

King Charles III The Ken Dodd Happiness Show 2016

21/03/2016

23/03/2016

3

English Touring Opera 2016

Opera

24/03/2016

26/03/2016

4

Tap Factory 2016

Dance

24/03/2016

26/03/2016

3

Love and Money

Studio

27/03/2016

27/03/2016

1

Ireland's Call

Concerts

29/03/2016

02/04/2016

7

Hairspray 2016

Musicals

31/03/2016

02/04/2016

3

DNA 2016

Studio

03/04/2016

03/04/2016

1

Russell Kane 2016

Standup Comedy

8

Genre

Dance

Dance NR Schools Project

Standup Comedy


NUMBER OF TICKET SALES, PERFORMANCES AND PRODUCTIONS – three-year comparison This section of the report looks at the number of tickets sold, the number of performances and the number of productions for each of the three years under review.

9


NUMBER OF PERFORMANCES BY EVENT TYPE – three-year comparison This page shows the number of performances per year by event type. Event Type Amateur Big Band/Orchestral Concerts Dance Family/Children Musicals Norfolk Schools Project Opera Pantomime Personality Concerts Popular/Comedy Drama Quality Drama Standup Comedy Studio Grand Total

2013/2014 15 3 7 62 34 107 2 5 58 28 35 52 12 13 433

10

2014/2015 11 4 8 52 28 103 1 15 53 18 30 64 12 16 415

2015/2016 17 2 3 47 32 129 2 8 58 20 24 69 13 21 445


NUMBER OF PRODUCTIONS BY EVENT TYPE – three-year comparison This page shows the number of productions per year by event type. Event Type Amateur Big Band/Orchestral Concerts Dance Family/Children Musicals Norfolk Schools Project Opera Pantomime Personality Concerts Popular/Comedy Drama Quality Drama Standup Comedy Studio Grand Total

2013/2014 6 3 7 14 9 12 2 1 1 21 5 7 10 4

2014/2015 3 4 7 11 10 9 1 4 1 17 4 9 10 5

2015/2016 7 2 3 10 7 13 2 2 1 14 3 9 12 7

102

95

92

11


SEAT OCCUPANCY BY EVENT TYPE – three-year comparison The following table shows the percentage occupancy broken down by event type as a comparison between the last three years. Event Type Amateur Big Band/Orchestral Concerts Dance Family/Children Musicals Norfolk Schools Project Opera Pantomime Personality Concerts Popular/Comedy Drama Quality Drama Standup Comedy Studio Average per event type

2014/2015 84% 51% 80% 71% 69% 83% 72% 63% 89% 84% 76% 53% 94% 79%

2013/2014 57% 33% 84% 73% 71% 85% 68% 72% 80% 78% 61% 75% 98% 79% 72%

75%

12

2015/2016 58% 52% 77% 71% 55% 83% 69% 71% 87% 86% 43% 59% 97% 84% 72%


SOURCE OF TICKET SALES – Quantity

Type Amateur Big Band Orchestral Concerts Dance Family Children Musicals NR Schools Project Opera Pantomime Personality Concerts Popular Comedy Drama Quality Drama Standup Comedy Studio Average

Internet

Phone Sales

Other (In person, post, fax)

42% 38% 48% 41% 38% 48% 0% 35% 41% 55% 47% 38% 59% 40% 41%

19% 25% 21% 25% 30% 23% 8% 25% 27% 18% 22% 27% 19% 19% 22%

39% 37% 31% 34% 32% 29% 92% 40% 32% 27% 31% 35% 23% 42% 37%

Internet

Phone Sales

Other (In person, post, fax)

42% 39% 50% 45% 46% 51% 0% 38% 44% 60% 51% 42% 59% 42% 43%

19% 26% 21% 25% 26% 23% 0% 27% 26% 17% 22% 26% 19% 19% 21%

39% 36% 29% 29% 29% 26% 0% 35% 29% 24% 27% 32% 22% 38% 28%

SOURCE OF TICKET SALES – Value

Type Amateur Big Band Orchestral Concerts Dance Family Children Musicals NR Schools Project Opera Pantomime Personality Concerts Popular Comedy Drama Quality Drama Standup Comedy Studio Grand Total

13


AVERAGE PRICE PAID BY EVENT TYPE – three-year comparison This section looks at the average ticket price paid of each of the event types over the three years in question. Event Type

2013/2014

2014/2015

2015/2016

Amateur

£14.23

£16.11

£14.96

Big Band/Orchestral

£16.53

£18.02

£15.61

Concerts

£20.44

£17.95

£20.00

Dance

£22.11

£22.87

£24.79

Family/Children

£15.12

£11.32

£14.20

Musicals

£26.82

£29.10

£32.57

Opera

£33.14

£35.61

£35.97

Pantomime

£15.62

£16.16

£16.49

Personality Concerts

£23.62

£23.23

£29.30

Popular/Comedy Drama

£17.33

£19.44

£17.37

Quality Drama

£20.85

£16.30

£16.49

Standup Comedy

£21.61

£21.61

£21.07

Studio

£7.57

£7.66

£7.73

Variations in the average price paid are often closely related to specific productions or specific artists coming to the theatre in particular years.

14


AVERAGE PRICE ASKED AGAINST AVERAGE PRICE PAID BY EVENT TYPE – 2015/2016 The following spreadsheet shows the average price asked for tickets in each event type for 2015/2016 against the average price paid.

Event Type Amateur Big Band/Orchestral Concerts Dance Family/Children Musicals Opera Pantomime Personality Concerts Popular Comedy Drama Quality Drama Standup Comedy Studio

Average Price Asked

Average Price Paid

Difference

% Difference

£15.20 £15.98 £20.38 £26.74 £18.49 £32.57 £36.95 £17.63 £28.03 £21.22 £20.91 £21.60 £9.21

£14.96 £15.61 £20.00 £24.79 £14.20 £32.57 £35.97 £16.49 £29.30 £17.37 £16.49 £21.07 £7.73

£0.24 £0.37 £0.39 £1.95 £4.29 £0.01 £0.98 £1.14 + £1.27 £3.84 £4.42 £0.53 £1.49

1.60% 2.32% 1.89% 7.31% 23.22% 0.02% 2.65% 6.48% + 4.53% 18.12% 21.14% 2.44% 16.12%

15


POTENTIAL VALUE AGAINST ACTUAL VALUE SOLD BY EVENT TYPE – 2015/2016 The following spreadsheet shows the potential value of tickets in each event type for 2015/2016 against the actual value sold.

Event Type

Potential Value

Actual Value Sold

Actual Value as %

Difference

% Difference

Amateur

£341,409

£188,175

55%

£153,234

45%

Big Band/Orchestral

£54,367

£39,426

73%

£14,941

27%

Concerts

£81,551

£59,139

73%

£22,412

27%

£1,643,097

£1,056,636

64%

£586,461

36%

£791,624

£340,432

43%

£451,192

57%

£5,689,507

£4,816,401

85%

£873,106

15%

£393,333

£261,085

66%

£132,248

34%

£1,372,276

£1,072,237

78%

£300,039

22%

£754,371

£650,909

86%

£103,462

14%

£677,224

£231,741

34%

£445,483

66%

£1,973,799

£1,055,530

53%

£918,269

47%

Standup Comedy

£370,586

£347,256

94%

£23,330

6%

Studio

£15,956

£11,199

70%

£4,757

30%

£14,159,096

£9,563,035

67%

£4,028,934

33%

Dance Family/Children Musicals Opera Pantomime Personality Concerts Popular Comedy Drama Quality Drama

Grand Total (inc avgs)

*The total monetary difference is made up of Total Unsold £2,927,014 (See page 18 - seat occupancy) and Total Concessions £1,101,920 (see page 41 - concessions) for more information.

16


POTENTIAL OCCUPANCY AGAINST ACTUAL OCCUPANCY SOLD BY EVENT TYPE –

2015/2016

The following spreadsheet shows the potential occupancy of tickets in each event type for 2015/2016 against the actual number of tickets sold. Potential Occupancy (100%)

Actual Tickets Sold

Actual Occupancy as %

Difference

% Difference

Amateur

21,679

12,578

58%

9,101

42%

Big Band/Orchestral

2,569 3,854 59,995 43,367

1,971 2,958 42,630 23,982

77% 77% 71% 55%

598 896 17,365 19,385

23% 23% 29% 45%

Studio

163,683 2,580 10,160 74,820 25,737 31,248 91,126 16,986 1,732

135,617 1,792 7,258 65,018 22,215 13,340 53,865 16,480 1,449

83% 69% 71% 87% 86% 43% 59% 97% 84%

28,066 788 2,902 9,802 3,522 17,908 37,261 506 283

17% 31% 29% 13% 14% 57% 41% 3% 16%

Grand Total (inc Avgs)

549,536

401,153

73%

148,383

27%

Event Type

Concerts Dance Family/Children Musicals Norfolk Schools Project Opera Pantomime Personality Concerts Popular Comedy Drama Quality Drama Standup Comedy

17


SEAT OCCUPANCY – comparison with 2014/2015 2014/2015

2014/2015 as %

2015/2016

2015/2016 as %

43

45%

26

39%

2014/2015

2014/2015 as %

2015/2016

2015/2016 as %

Performances that played to more than 95% capacity

179

43%

161

36%

Performances that sold out

64

15%

61

14%

Productions that played to more than 95% capacity

The following table shows the value and quantity of unsold tickets in the past three years:

Value of Unsold Tickets Quantity of Unsold Tickets

2013/2014

2014/2015

£2,148,648

£2,565,621

£2,927,014

% change compared to 2014/2015 14.09%

127,622

127,336

124,385

-2.34%

18

2015/2016


PRICE BAND ANALYSIS – three-year comparison

Tickets Sold Average Price Paid

Price Band A

2013/2014

B

Tickets Sold Average Price Paid

C

Tickets Sold Average Price Paid

D

Tickets Sold Average Price Paid

E

2014/2015

197,718 £24.16

Tickets Sold Average Price Paid

2013/2014 as %

185,242 84%

£24.58

109,578 £21.74

£22.02

65%

£20.26

62%

34,042 68%

£17.42

23,477 £6.09

72%

43,002

36,479 £17.15

82%

102,456 73%

47,851 £19.61

2014/2015 as %

67%

22,323 91%

£6.12

19

89%

2015/2016

193,839 £26.72

103,183 £24.35

45,136 £22.14

36,009 £19.31

22,986 £7.64

2015/2016 as %

81%

68%

61%

67%

86%


COMPARATIVE ANNUAL TICKET SALES – from 1983/1984 to present

Year

No. of Performances

Tickets Sold

% Occupancy

Value Sold

Average Price Paid

1983/84

439

323,361

56%

£1,096,096

£3.39

1984/85

460

323,152

54%

£1,151,432

£3.56

1985/86

469

324,207

53%

£1,107,981

£3.42

1986/87

473

295,683

49%

£1,097,408

£3.71

1987/88

471

318,567

53%

£1,565,507

£4.91

1988/89

502

295,171

46%

£1,504,334

£5.10

1989/90

468

298,406

50%

£1,896,450

£6.36

Average 1983/90

469

311,221

52%

£1,324,601

£4.32

1993/94

Incomplete data 430

357,436

64%

£3,764,942

£10.53

1994/95

432

397,832

71%

£4,130,708

£10.38

1995/96

413

346,886

64%

£3,681,206

£10.61

1996/97

415

340,270

64%

£3,694,744

£10.86

1997/98

412

349,700

65%

£3,393,566

£9.70

1998/99

420

364,121

66%

£3,846,476

£10.56

1999/00

422

322,576

60%

£3,215,755

£9.97

2000/01

462

345,589

63%

£3,978,751

£11.51

2001/02

430

338,373

67%

£4,300,427

£12.71

2002/03

423

341,777

66%

£4,373,295

£12.80

2003/04

423

343,454

67%

£4,757,337

£13.85

2004/05

396

344,568

72%

£4,982,157

£14.46

2005/06

423

363,648

71%

£5,544,538

£15.25

2006/07

433

376,818

72%

£6,393,306

£16.97

2007/08

195

165,584

78%

£2,713,536

£16.39

2008/09

412

377,030

78%

£8,212,576

£19.87

2009/10

426

370,470

71%

£7,893,843

£17.65

2010/11

423

379,476

76%

£7,105,082

£18.02

2011/12

444

391,483

75%

£8,067,418

£17.56

2012/13

428

404,089

77%

£9,432,284

£19.54

2013/14

433

415,403

76%

£8,869,055

£18.04

2014/15

415

387,165

75%

£8,419,262

£19.65

2015/16

445

401,153

73%

£9,563,034

£20.03

Average 1993/15*

425

366,333

70%

£5,800,898

£14.57

1990/93

*2007/2008 was not a full trading year being closed April 1 to November 13 due to the building modernisation work.

20


TARGET AND ACTUAL BOX OFFICE INCOME RETAINED BY THE THEATRE ROYAL BY EVENT TYPE – 2015/2016 This section looks at the target figures for each event type throughout the year and the amount that the theatre actually retained from those event types, once producers’ expenses and credit card charges have been paid. These figures do not include PRS payments or other internal adjustments. Event Type Amateur Big Band Orchestral Concerts Dance Family Children Musicals Opera Pantomime Personality Concerts Popular Comedy Drama Quality Drama Standup Comedy Grand Total

Target retention

Actual retention

£52,088 £10,313 £15,470 £238,772 £96,292 £594,404 £43,952 £433,571 £135,173 £48,408 £228,169 £71,328 £1,967,940

£55,732 £9,839 £14,759 £253,954 £76,081 £626,434 £47,165 £576,236 £139,049 £41,556 £168,103 £73,468 £2,082,376

The difference between the actual retention of £2,082,876 and the target retention of £1,967,940 is £114,436 (6%).

21


TICKET SALES BY GEO-POLITICAL DISTRICT •

Map overview of Ticket Sales

Value of Tickets Sold Broken Down by Geo-Political District – three-year comparison

Quantity of Tickets Sold Broken Down by Geo-Political District – three-year comparison

Average Spend Per Transaction Broken Down by Geo-Political District – comparison with previous year

Average Tickets Per Transaction Broken Down by Geo-Political District – comparison with previous year

22


MAP OVERVIEW OF TICKET SALES 2015-2016 Ticket Sales per Postcode District – darker area indicates higher ticket sales

North Norfolk West Norfolk

Broadland

Breckland

South Norfolk

Legend: Sum of Ticket Sales per Postcode District 2,000 – 12,000 1,000 – 1,999 500 – 999 250 – 499 100 – 249 50 - 99 0 – 49

23

Great Yarmouth


VALUE OF TICKETS SOLD BROKEN DOWN BY GEO-POLITICAL DISTRICT – Three-year comparison 2012/2013

2013/2014

2015/2016

Norwich

£1,621,821

£1,563,650

£1,609,995

Broadland

£1,774,900

£1,698,843

£1,753,924

South Norfolk

£1,560,780

£1,463,730

£1,578,508

Breckland

£836,181

£867,578

£924,689

North Norfolk

£817,851

£847,271

£791,468

Great Yarmouth

£572,279

£502,047

£529,471

West Norfolk

£344,378

£293,881

£338,550

£1,904,094

£1,632,056

£2,036,427

£9,432,284

£8,869,056

£9,563,034

Other Grand Total

24


QUANTITY OF TICKETS SOLD BROKEN DOWN BY GEO-POLITICAL DISTRICT – three-year comparison 2012/2013

2013/2014

2015/2016

Norwich

81,643

83,657

78,074

Broadland

77,888

83,873

77,393

South Norfolk

67,769

69,710

67,285

Breckland

35,225

40,234

37,797

North Norfolk

33,821

34,241

32,675

Great Yarmouth

22,602

22,809

20,482

West Norfolk

13,376

12,913

12,380

Other

71,765

67,966

75,067

404,089

415,403

401,153

Grand Total

25


AVERAGE SPEND PER TRANSACTION BROKEN DOWN BY GEO-POLITICAL DISTRICT – comparison with previous year The spreadsheet below shows the average spend per transaction for each geo-political district for 2015/2016 and 2014/2015, broken down by event type. Average Spend Per Transaction Broken Down by Geo-Political District 2015/2016

Event Type

Norwich

Broadland

South Norfolk

Breckland

North Norfolk

Gt Yarmouth

West Norfolk

Other

Amateur

£36.30

£42.59

£41.93

£39.55

£50.93

£44.09

£42.08

£44.92

Big Band Orchestral

£33.06

£36.27

£38.37

£35.00

£48.70

£42.06

£40.26

£41.16

Concerts

£40.00

£45.20

£44.19

£51.87

£47.60

£46.31

£59.42

£60.76

Dance

£53.08

£57.43

£59.53

£65.16

£64.20

£62.86

£68.98

£75.82

Family Children

£43.19

£43.29

£48.43

£45.50

£45.66

£57.79

£54.97

£80.80

Musicals

£75.78

£76.90

£79.51

£93.33

£99.23

£101.50

£130.22

£97.08

Opera

£66.34

£57.77

£74.20

£67.00

£84.70

£69.26

£118.94 £154.30

Pantomime

£77.98

£80.10

£78.30

£66.87

£89.69

£71.91

£88.97

£109.88

Personality Concerts

£59.06

£68.74

£65.88

£67.21

£50.84

£54.01

£49.51

£76.40

Popular Comedy Drama

£35.20

£35.27

£38.94

£41.49

£42.93

£45.77

£56.59

£50.39

Quality Drama

£40.82

£38.37

£41.93

£46.17

£43.51

£45.21

£52.29

£73.54

Standup Comedy

£50.84

£50.97

£51.21

£57.83

£48.19

£52.18

£62.00

£47.73

Studio

£21.31

£17.07

£20.06

£9.19

£16.28

£21.11

£15.12

£15.75

Avg. per geo- political district

£48.69

£50.00

£52.50

£52.78

£56.26

£55.00

£63.26

£71.43

Average Spend Per Transaction Broken Down by Geo-Political District 2014/2015

Norwich

Broadland

South Norfolk

Breckland

North Norfolk

Gt Yarmouth

West Norfolk

Other

Amateur

£40.76

£42.55

£50.42

£47.05

£50.93

£41.09

£42.08

£42.43

Big Band Orchestral

£28.71

£42.26

£40.47

£36.00

£48.70

£42.06

£40.26

£30.80

Concerts

£40.88

£44.55

£44.29

£52.57

£47.60

£46.31

£59.42

£32.52

Dance

£48.70

£52.10

£53.27

£57.97

£64.20

£62.86

£68.98

£68.60

Family Children

£34.64

£37.33

£38.27

£37.80

£45.66

£57.79

£54.97

£41.05

Musicals

£68.39

£68.33

£69.74

£80.66

£98.11

£102.50

£111.12

£87.70

Opera

£59.44

£61.11

£69.55

£77.00

£84.70

£68.26

£112.81

£91.51

Pantomime

£75.26

£78.79

£80.14

£76.74

£89.69

£79.91

£88.97

£94.44

Personality Concerts

£47.03

£51.78

£52.40

£59.47

£50.84

£54.01

£51.30

£57.32

Popular Comedy Drama

£47.86

£47.22

£47.60

£52.91

£42.93

£45.77

£56.59

£63.30

Quality Drama

£35.33

£35.47

£35.98

£38.81

£43.51

£47.21

£54.29

£56.60

Standup Comedy

£53.47

£59.40

£54.30

£51.18

£48.19

£52.18

£62.61

£49.07

Studio

£22.59

£20.18

£21.45

£13.50

£16.28

£21.15

£16.09

£7.50

Avg. per geo-political district

£46.39

£49.31

£50.61

£52.44

£56.26

£55.47

£63.04

£55.60

Event Type

26


AVERAGE TICKETS PER TRANSACTION BROKEN DOWN BY GEO-POLITICAL DISTRICT – comparison with previous year The spreadsheet below shows the average number of tickets bought per transaction for each geopolitical district for 2015/2016 and 2014/2015, broken down by event type. Average Tickets Per Transaction Broken Down by Geo-Political District 2015/2016

Norwich

Broadland

South Norfolk

Breckland

North Norfolk

Gt Yarmouth

West Norfolk

Other

Amateur

2.64

2.88

2.77

2.50

3.18

4.06

3.48

2.67

Big Band Orchestral

1.75

1.79

2.02

2.04

2.07

2.10

1.00

2.20

Concerts

2.19

2.39

2.41

2.50

2.37

2.36

2.14

2.10

Dance

2.41

2.62

2.55

2.31

2.34

2.50

3.27

3.01

Family Children

3.31

3.14

3.57

3.04

3.66

3.41

4.47

5.49

Musicals

2.55

2.54

2.48

2.76

2.58

2.72

3.09

3.74

Opera

2.10

1.82

2.13

2.00

2.62

2.00

5.43

4.56

Pantomime

5.11

4.90

4.47

3.94

5.67

5.73

7.64

8.13

Personality Concerts

2.30

2.33

2.26

2.21

2.47

2.54

2.69

2.35

Popular Comedy Drama

2.26

2.23

2.32

2.47

2.15

2.28

2.57

2.37

Quality Drama

2.57

2.50

2.46

2.49

2.32

2.37

2.36

4.63

Standup Comedy

2.43

2.46

2.38

2.44

2.58

2.53

2.43

3.34

Studio Avg. per geo -political district

3.01

2.16

2.5

1.00

2.64

3.08

4.40

2.00

2.66

2.60

2.64

2.44

2.82

2.90

3.46

3.58

Event Type

Average Tickets Per Transaction Broken Down by Geo-Political District 2014/2015

Norwich

Broadland

South Norfolk

Breckland

North Norfolk

Gt Yarmouth

West Norfolk

Other

Amateur

2.64

2.67

3.24

3.18

3.20

2.70

2.69

2.48

Big Band Orchestral

1.84

2.19

2.06

2.00

2.39

2.29

2.05

1.80

Concerts

2.42

2.39

2.34

2.86

2.71

2.59

6.65

2.22

Dance

2.41

2.39

2.32

2.38

2.64

2.66

2.87

2.83

Family Children

3.39

3.18

3.22

3.32

3.43

5.05

4.47

3.24

Musicals

2.54

2.48

2.44

2.67

2.82

2.99

3.09

2.71

Opera

2.03

1.93

1.94

2.00

2.56

2.44

3.15

2.24

Pantomime

5.04

4.91

4.85

4.22

5.79

4.56

6.55

5.58

Personality Concerts

2.33

2.31

2.24

2.36

2.27

2.48

2.15

2.10

Popular Comedy Drama

2.66

2.59

2.48

2.61

2.65

2.76

3.10

3.01

Quality Drama

2.26

2.31

2.20

2.23

2.92

3.03

3.23

3.38

Standup Comedy

2.63

2.74

2.49

2.50

2.49

2.76

3.05

2.27

Studio Avg. per geopolitical district

3.19

2.58

2.55

1.67

2.31

2.78

2.20

1.00

2.72

2.67

2.64

2.62

2.94

3.01

3.48

2.68

Event Type

27


FRIENDS OF THE THEATRE ROYAL •

Total Number of Friends – three-year comparison

Categories of Memberships – three-year comparison

Value of Memberships – three-year comparison

Value of Ticket Sales to Friends – three-year comparison

Quantity of Ticket Sales to Friends – three-year comparison

Distribution of Friends Broken Down by Geo-Political District – three-year comparison

Corporate Club Members – 2015/2016

Value of Ticket Sales to Corporate Club Members – three-year comparison

Quantity of Ticket Sales to Corporate Club Members – three-year comparison

28


TOTAL NUMBER OF FRIENDS – three-year comparison This page shows the total number of Friends for each year.

There was a 10.43% decrease in the total number of Friends from 2014/2015 to 2015/2016. RETENTION This table shows how many Friends were retained when comparing two years

2013 2014 2014 2015 2015 2016

2013 2014 12,408 9,939 9,872

2014 2015 x 12,765 10,135

29

2015 2016 x x 11,445


CATEGORIES OF MEMBERSHIPS – three-year comparison This page shows the different categories of Friends’ memberships available and the number of each type of Friend from 2013/2014 to 2015/2016.

Personal

Gold

Group

Family

Senior

Student

2013/2014

3,186

81

11

224

8,811

95

2014/2015

3,127

70

10

217

9,170

81

2015/2016

2,829

62

10

225

8,228

101

30


VALUE OF MEMBERSHIPS – three-year comparison This page shows the value of each category of Friends’ membership, whether paid by direct debit or by cash, cheque or credit card.

Cash, Cheque, Credit Card £33.50 £150.00 £190.00 £46.00 £18.50 £15.00

Personal Friend Gold Friend Group Friend Family Friend Senior Friend Student Friend

Direct Debit £34.00 £135.00 £180.00 £44.50 £17.50 N/A

2013/2014

2014/2015

Personal Friend

£102,576

£103,559

2015/2016 £98,013

Gold Friend

£11,130

£9,565

£8,700

Group Friend

£2,005

£1,820

£1,880

Family Friend

£9,525

£9,232

£10,143

£136,243

£141,853

£147,651

£1,188

£1,013 £267,041

£1,515

Senior Friend Student Friend Total

£262,667

£267,902

There was a 0.32% increase in the value of Friends’ memberships from 2014/2015 to 2015/2016.

31


VALUE OF TICKET SALES TO FRIENDS – three-year comparison This section shows the value of tickets sold to Friends of the Theatre as a percentage of the total value of tickets sold each year from 2013/2014 to 2015/2016.

2013/2014 2014/2015 2015/2016

Total Value £8,869,055 £8,419,262 £9,563,034

32

Friends Value £2,350,583 £2,427,458 £2,233,985

Value % 27% 29% 23%


QUANTITY OF TICKET SALES TO FRIENDS – three-year comparison This section shows the quantity of tickets sold to Friends of the Theatre as a percentage of the total number of tickets sold each year from 2013/2014 to 2015/2016. Total Quantity

Friends Quantity

Quantity %

2013/2014

415,403

107,816

26%

2014/2015 2015/2016

387,165 401,153

110,974 93,468

29% 23%

33


DISTRIBUTION OF FRIENDS BROKEN DOWN BY GEO-POLITICAL DISTRICT – 2015/2016

No. of Friends

Norwich

Broadland

South Norfolk

Breckland

North Norfolk

Gt Yarmouth

West Norfolk

Other

Total

1,148

2,769

3,347

1,108

1,205

618

377

873

11,445

34


CORPORATE CLUB MEMBERS – 2015/2016 There were 62 Corporate Club members in 2015/2016

Admin RE Adnams Southwold AECOM Professional Services Alan Boswell Group Almary Green Investments Ltd Anglian Group PLC Archant Arnolds Keys Barclays BeWILDerwood Birketts LLP Broadland Business Park Capita Chaplin Farrant City College Norwich Computer Service Centre Contract Personnel Ltd Copy IT Digital Solutions Ltd Dipple & Conway Eastern Voice and Data Elizabeths the Florist Grant Thornton Hansells Solicitors and Financial Advisers Hatch Brenner LLP Howes Percival LLP InTouch Systems Intu Chapelfield Jarrolds Kettle Foods Lambda Films Larking Gowen

Leathes Prior Solicitors Loveday and Partners Lovewell Blake M&A Partners Marsh Mayday Integrated Office Systems Mills and Reeve Moughton Engineering Norfolk Country Cottages Norfolk Police Social Club Norse Commercial Services North Norfolk Theatre Goers Norwich Area Civil Service Social Club Norwich Print Solutions Ltd NPS Property Consultants Nuffied Health Oasis Persimmon Homes Price Bailey PricewaterhouseCoopers RG Carter Holdings Ltd Rogers and Norton Solicitors Savills (UK) Ltd Signs Express Sinclair International Ltd Smith & Pinching Steeles Law Solicitors Ltd The Forum Trust The Red Cat Partnership Virgin Money Wayne Fleming Associates

35


VALUE OF CORPORATE CLUB MEMBERSHIPS Joining the Theatre Royal Corporate Club costs £800 +VAT per year

Business Benefits •

Exclusive networking opportunities

Exclusive editorial in ShowBiz e-magazine

Regular invitations to Theatre Royal guest evenings with the opportunity to meet Chief Executive, Trustees and other Corporate Managers

Free use of function rooms for entertaining, with catering

Discounted meeting rooms for staff, staff training, seminars etc

One stop personal contact with the Corporate Club Manager for all group bookings and corporate hospitality

A personal host to welcome guests and assist throughout your function

Free Theatre Royal programmes for each pair of seats booked for a function with catering

Staff Benefits •

A discount of £2 per ticket on up to 40 tickets for every production (excluding the lowest Price) and for each week of the pantomime.

Half price tickets on the first nights of dramas (excludes cheapest rate and special

15% discount on all post show drinks in the Theatre's Bars, just show your ticket

A Corporate Club direct dial identification telephone number. This is not a hotline

prices)

number but will allow callers to be identified as Corporate members •

Meal/ticket packages exclusive to Corporate members

For parties of 20+ 10% discount on every ticket to every performance including Fridays and Saturdays PLUS new group rates on marked performances

A day's priority booking ahead of the Friends of the Theatre and a month's priority booking ahead of the public* for the best seats in the Theatre Royal, PLUS advance notice of each season

Please contact Nikki Rice, Marketing & Development Officer for more details (01603) 598 525 2015/2016 Total Income

£41,600

38


VALUE AND QUANTITY OF TICKET SALES TO CORPORATE CLUB MEMBERS – three-year comparison

Total Value

Corporate Club Value

Value %

2013/2014

£8,869,055

£311,693

3.5%

2014/2015 2015/2016

£8,419,262 £9,563,034

£319,459 £290,815

4% 3%

2013/2014 2014/2015 2015/2016

Total Quantity 415,403 387,165 402,153

Corporate Club Quantity 13,287 12,238 12,723

Quantity % 3.2% 3% 3%

39


CONCESSIONS •

“Value” (i.e. the amount we gave away) and Quantity of Individual Concession Categories – three-year comparison

40


“VALUE” AND QUANTITY OF INDIVIDUAL CONCESSION CATEGORIES – three-year comparison This section shows the “value” and quantity of the concessions given to each category as a comparison of the past three years. Concession Summary 2015/2016 Concession Description

Quantity

If Full Price Paid

Actual Price Paid

Value of Discount

Comps/Special Discounts

9,476

£197,977

£81,457

£116,521

Corporate Club

11,326

£330,182

£286,376

£43,807

Disabled

7,526

£213,790

£109,117

£104,673

Friends

72,024

£2,071,622

£1,818,257

£253,365

Groups

10,640

£219,719

£158,768

£60,951

Miscellaneous

6,102

£143,019

£98,583

£44,437

Over 60's

36,543

£1,156,453

£909,632

£246,822

Young People

27,070

£606,309

£374,964

£231,345

Total "Value" of Concessions

180,707

£4,939,074

£3,837,154

£1,101,918

Concession Description

Quantity

If Full Price Paid

Actual Price Paid

Value of Discount

Comps/Special Discounts

4,522

£114,244

£2,183

£112,061

Corporate Club

11,939

£313,240

£269,215

£44,025

Disabled

7,066

£183,892

£93,632

£90,259

Friends

81,289

£2,239,707

£1,980,456

£259,250

Groups

9,587

£208,305

£157,171

£51,134

Miscellaneous

6,023

£133,646

£99,222

£34,424

Over 60's

36,142

£1,099,986

£835,446

£264,540

Young People

26,253

£507,597

£324,965

£182,632

Total "Value" of Concessions

182,821

£4,800,616

£3,762,290

£1,038,325

Concession Description

Quantity

If Full Price Paid

Actual Price Paid

Value of Discount

Comps/Special Discounts

4,572

£97,950

£0.00

£97,949

Corporate Club

13,287

£351,164

£311,696

£39,467

Disabled

7,468

£178,241

£92,313

£85,927

Friends

84,293

£2,204,868

£1,974,121

£230,747

Groups

10,352

£201,243

£164,799

£36,444

Miscellaneous

5,055

£104,150

£75,634

£28,515

Over 60's

42,233

£1,164,420

£825,685

£338,734

Young People

21,262

£404,689

£276,358

£128.331

Total "Value" of Concessions

188,522

£4,706,722

£3,720,605

£986,116

Concession Summary 2014/2015

Concession Summary 2013/2014

41


“VALUE” AND QUANTITY OF INDIVIDUAL CONCESSION CATEGORIES – three-year comparison cont.

Year

Comps/ Special

Corporate Club

People with disabilities

Friends

Groups

Misc.

Over 60s

Young People

13/14

£97,950

£39,467

£85,928

£230,747

£36,444

£28,515

£338,735

£128,331

14/15

£112,061

£44,024

£90,259

£259,250

£51,134

£34,423

£264,539

£182,632

15/16

£116,521

£43,807

£104,672

£253,366

£60,951

£44,437

£246,821

£231,345

42


QUANTITY INDIVIDUAL CONCESSION CATEGORIES –three-year comparison cont. Comps/ Special

Corporate Club

People with disabilities

Friends

Groups

Misc.

Over 60s

Young People

13/14

4,572

13,287

7,468

84,293

10,352

5,055

42,233

21,262

14/15

4,552

11,939

7,066

81,289

9,587

6,023

36,142

21,362

15/16

9,476

11,326

7,526

72,024

10,640

6,102

36,543

27,070

Year

43


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44


CHARITABLE COLLECTIONS – 2015/2016 Throughout 2015/2016 various collections were made on behalf of other charities. The dates and amounts below give details.

Dates

Show

Charity

Amount

19th April 2015

Central School

£429.99

4th May 2015

Bruce Forsyth

16th – 21st May 2015 13th - 18th July 2015 31st August – 5th September 2015 th 9 – 12th September 2015

Shrek Jersey Boys

Save The Children Nepal Earthquake C/O Norwich Rotary Club Autism Anglia Hamlet Trust

Dirty Dancing

BUILD

£1,478.91

Autism Anglia

£1,631.70

Royal British Legion

£84.43

Acting For Others

£5,466.35

Norwich Puppet Theatre

£781.05

Big C

£1,143.14

ReBourne

£1,041.79

YMCA

£393.86

4th October 2015 19th – 24th October 2015 14th December 2015 16th February 2016 8th – 12th March 2016 th 24 – 26th March 2016

Curious Incident of the Dog in the Night-Time Michala Jane School of Dance Jesus Christ Superstar Snow White Panto Dress Rehearsal Adam Hills Matthew Bourne’s Sleeping Beauty Tap Factory

Total

£401 £748.52 £2,095

£15,695.74

CHARITABLE COLLECTIONS in Aid of Norwich Theatre Royal – 2015/2016 Dates

Show

Charity

Amount

8 November 2015 15th December 2015 – 17th January 2016

Norfolk Schools Project

Norfolk Schools Project Norwich Theatre Royal Stage Two

£643.34

th

Snow White Panto

Total

45

£11,889.52 £12,532.86


PRIZE VOUCHERS – 2015/2016 In 2015/2016, 627 £10 vouchers were sent out for use in fundraising raffles and auctions by local organisations like schools, groups and sports teams etc. to the value of £6,270. No requests for vouchers are refused.

Annual Prize Vouchers – from 1992/1993 to present

Year

No. of Vouchers

Value of Vouchers

1992/1993

300

£1,325

1993/1994

Data incomplete

1994/1995 1995/1996

572

£2,860

1996/1997

557

£2,785

1997/1998

539

£2,695

1998/1999

498

£2,490

1999/2000

Data incomplete

2000/2001 2001/2002

538

£5,380

2002/2003

259

£2,590

2003/2004

472

£4,720

2004/2005

614

£6,140

2005/2006

628

£6,280

2006/2007

529

£5,290

2007/2008

Data incomplete

2008/2009

587

£5,870

2009/2010

494

£4,940

2010/2011

654

£6,540

2011/2012

654

£6,540

2012/2013

666

£6,660

2013/2014

660

£6,600

2014/2015

676

£6,760

2015/2016

627

£6,270

46


THEATRE ROYAL INCOME AND EXPENDITURE •

Theatre Royal Net Income – three-year comparison

Theatre Royal Expenditure – three-year comparison

Payments to Local Suppliers – 2015/2016

Touring Theatre Survey – 2015/2016

Overall Economic Impact – 2015/2016

47


THEATRE ROYAL INCOME AND EXPENDITURE – three-year comparison 2013/2014

2014/2015

2015/2016

Income Source Arts Course Bars Box Office Business Support Catering Confectionery Friends Grants Ices Bank Interest Merchandising Other Programmes Scenery & Wardrobe

Value

Percentage

Value

Percentage

Value

Percentage

-£88,358 £200,849 £2,233,519 £44,703 £24,487 £37,086 £159,003 £37,000 £136,264 £18,700 £10,635 £308,476 £72,412

-3% 6% 70% 2% 1% 1% 5% 1% 4% 1% 0% 10% 2%

-£69,028 £174,641 £1,875,961 £38,947 £11,277 £35,781 £160,816 £23,680 £133,430 £18,267 £12,551 £185,885 £73,610

-3% 7% 70% 1% 0% 1% 6% 1% 5% 1% 0% 7% 3%

-£69,765 £217,742 £2,181,132 £36,680 £18,257 £42,019 £167,384 £12,500 £150,899 £19,133 £18,314 £236,046 £57,234

-2% 7% 70% 1% 1% 1% 5% 0.4% 5% 1% 1% 8% 2%

£10,742

0%

£6,115

0%

£7,775

0.3%

Total

£3,205,518

100%

£2,681,933

100%

£3,095,349

100%

Annual Surplus/(Deficit)

£612,850

£31,846

2013/2014 Expenditure Source Education Depreciation Establishment Marketing Premises Staff Supplies Exceptional Expenditure Total

£419,124

2014/2015

2015/2016

Value

Percentage

Value

Percentage

Value

Percentage

£135,996 £99,235 £200,682 £216,185 £311,388 £1,416,470 £64,332

5% 4% 8% 9% 13% 57% 3%

£118,084 £112,497 £184,175 £252,518 £337,104 £1,510,707 £77,583

5% 4% 7% 10% 13% 58% 3%

£129,645 £132,142 £188,099 £247,901 £366,007 £1,617,586 -£5,910

5% 5% 7% 9% 14% 60% -0.2%

£40,046

2%

£0

0%

£754

0%

£2,484,334

100%

£2,592,668

100%

£2,676,225

100%

48


BREAKDOWN OF INCOME AND EXPENDITURE – 2013 to 2016

49


PAYMENTS TO LOCAL SUPPLIERS – 2015/2016 Payments have been made to these local suppliers: 3 Princes Street

Future Projects

One to One Cleaning

A C Leigh Ltd

G L Lifts

OnePress Publising

A P C Pest Control

Giller Pianos

Outline Magazine

A W Cushion

Gnaw Chocolate Ltd

Owen Gibbs Electrical

ABC Taxis

Golden Guide

P J Roofe

Accent Fresh Ltd

Graham Corney

Page Bros

Adcock Refrigeration Ltd

Grain Brewery

Panther Brewery

Adnams plc

Green Jack Brrewing Co Ltd

Parravanis Ice Cream

Adrian Lever

Gutter Force Ltd

Pepperell's Meats Ltd

Allies Computing Ltd

H2Creative Media Ltd

Ancient House Printing Group

Harleston Engineering Ltd

Perfect Pie PFC Commercial Laundry Equipment

AndAction Projects

Hedley & Ellis

Pilates Norwich

Anglia Culinary Suppliers Ltd

Hollinger Print

Pilgrim Foodservice Ltd

Anglia Elite

Howes Percival LLP

Power Lift UK

Anglian Chemicals Ltd

Humpty Dumpty Brewery

Precision Marketing Group Ltd

Ann Bryson

Hussey & Knights Ltd

Prelude Records

Anna Lawrence M.A

Ian N Gray

Production Bureay Ltd

Archant Community Media

Iceni Lifts Ltd

Prospect Handling Ltd

Archant Community Media Ltd (Life)

Ida-Belle Catering Ltd

Proudbold Services

Archway Cards

Ideal Hire Ltd

PTSG Electrical Services Ltd

Arts Marketing Association

Inn-Training

Pulsar Light of Cambridge Ltd

Arts Professional

Intouch Systems

Pye Baker of Norwich

Arts Round Up

J C Hughes

R G Carter

ATHE Ltd

James J Dunne

Rainbow International

Audiotree

Jarrold Training

Rainbow Whole Foods

Awesome Sandwich

JD Catering Equipment Solutions

Read Brothers Ltd

Baker & Nixon

Jeanette Durrant

Real Consulting

Bastard Prompt

Jim Lawrance

Rebecca Chapman

BBC Fire Protection Ltd

JML Refrigeration

Redwell Brewery

BD & H Ltd

Julian Claxton Photography

Belmont Roofing Ltd

Just Regional Publishing

Reform Flooring Roadrunner Express Couriers Ltd

Best4Promotions

Karen Smith

Roberta Hammond

Blackwell Print

Katie keates

Ronaldo Ices Ltd

Blockbuster Drain Service

Kennys Shredding Company

S J Easter Upholstery

BOLD Directories Ltd

KL Publications Ltd

Sanders Coaches Ltd

Booker Ltd

Kofra Ltd

Savoy Catering Supplies

Boudicca Brewing Co.

L & G Roberts

Scenic Pantomines Ltd

Bramley Bed & Breakfast

Lacons

Scenic Projects

Breckland Industrial Ltd

Lambda Films Ltd

Scott Atkins

Broadland District Council

Lamberts

Shhhh Collective Ltd

Broadland Heating & Plumbing

Larking Gowen

Shortts Farm Brewery

Brundenell

Le Mark Self Adhesives Ltd

Shred Station

BUILD

Leathes Prior

Signs Express Ltd

50


Builders Equipment Ltd

Leisure Foods Ltd

Simon Finlay

Bullards Craft Beers

Lindsey Mack

Soak Digital Ltd

C Ledbury Plumbing & Heating

Locomotive Coffee

Sonata Security

Camplings Ltd

Lorna Watts

Sound Wave Marketing

Cask Wholesale

Mark Read

South East Coffee Company

Cat Chapman

Martin Hanner Locksmith

South Side Guide

Catertech (Norwich) Ltd

Meat Merchants Ltd

Specialist Welding Services

CEG Productions

Media Managers Ltd

Spectrum Hygiene Ltd

Chameleon Cleaning

Mills & Reeve

Sprowston Village Directory

Chapel Doors ltd

Momentum Norfolk

St Peters Brewery

Charles Caine

Monarch Signs

Suffolk County council

Cinema City

MRL Systems Ltd

Suffolk New Academy

Circuit Media Ltd

Mukunda Raj Shrestha

Summit Supplies

Clark & Ravenscroft

Multi Maintenance Services

Suzanne Biesty

Colour Print

Nemco Utilities

Swaines Plc

Cooks Blinds & Shutters Ltd

Nethergate Wines

Swallowtail Print

Countrywide Publications

News Direct (Norfolk)

The Connection Magazine

Creative Arts East

Nic Jackman

The Garage

Criterion Ices Ltd

Nicholas Jackson

The Kandula Tea Company Ltd

Crown Confectionery

Norfolk & Norwich Festival

The Last Wine Bar

D D Health & Safety Supplies Ltd

Norfolk County Council

The Mozart Orchestra

Daniel Burgess

Norfolk Deaf Association

The Norfolk Brewhouse

Dee Crafter

Norfolk Dinosaur Park

The Photographic Unit

Dencora House Management Com. ltd

Norfolk On My Mind Magazine

The Shift Norwich

Direct Access Supplies Ltd

Norfolk Tourist Attractions Assoc

Thorns & Co

Dispatch Magazine

Norse Commercial Services Ltd

Thorpe Industrial Cleaners

Dozen Artisan Bakery Ltd

Norwich 99.9

Tindalls

Dunham Cash Registers Ltd

Norwich Cathedral Enterprises Ltd

Today Magazines Ltd

Eastern Business Systems Ltd

Norwich City College

Tony Cooper Arts Management

Eastern Cash Register (Norwich) Ltd

Norwich City Council

Tudor Stores

Eastern Voice & Date Hosted

Norwich City Football Club

Useful Print

Easters

Norwich Electrical Company

Vanilla

Eastlife Magazine - Thompson Media Ptnrs

Norwich Framing & Mirror Centre

Viking Stage Lighting

ECO Colour Print

Norwich Instrument Services Ltd

Village People

ECS Power & Control Ltd

Norwich Pest Control Ltd

VisitNorwich Ltd

Elizabeths

Norwich Print Solutions

Warren Cathrine

Elmtree Beers

Norwich Puppet Threatre

Waveney Security Ltd

Emotive Sound & Light Ltd

Norwich Screen Art

Wecan Transport Ltd

Fabric Flare Ltd

Norwich Security Specialists Ltd

Wilkinsons of Norwich

Factory 1st (East) Ltd

Norwich Trafic Control

William Ferguson

Fakir Brewing Company

NPSS Security Services

Winters Brewery

Falcon Publications

Number 15

Wolf Brewery

Fine Hart Window Cleaning

Oak Street Fabrications

Woodford Norfolk Ales

First Edition

Odd Bods Cleaning

Wroxham and Coltishall Book

Freshpac Teas & Coffees Ltd

Off The Wall Imaging Ltd

Wroxham Exteriors

Fun Outside

Office Water Supplies

Total Payments £2,594,449.39 (This also includes payments from The Playhouse) 51


TOURING THEATRE SURVEY 2015/2016 Each year Norwich Theatre Royal compares a series of performance indicators with 14 other theatres of its size and type elsewhere in the UK. We use these figures as a benchmark to assess our performance. Below are the average indicators for the rest of the group, set against the Theatre Royal’s own figures, and the difference between the two sets of figures. Average

Norwich Theatre Royal

Difference*

1,097 436 489,166 280,858 59% £6,202,996 £19.86 153,294 51% £4,622,608 73%

1,300 445 578,500 401,153 69% £9,561,856 £23.84 177,964 44% £7,069,068 74%

203 9 89,334 120,295 10% £3,358,860 £4 £34,670 -7% £2,446,460 1%

Programme Profit Prog Profit Per Admission Merchandise Profit Catering Profit Confectionery & Ices Total Ancillary Profit Ancillary Profit Per Admission

£50,433 £0.16 £21,944 £231,436 £182,318 £453,958 £1.39

£57,234 £0.14 £18,313 £235,999 £192,917 £504,463 £1.26

£6,801 -£0.02 -£3,631 £4,563 £10,599 £50,505 -£0.13

Salaries & Wages Costs Full Time Equivalent Posts Staff Training Marketing Expenditure Marketing Spend Per Seat Sold

£2,253,105 83 £20,567 £456,466 £1.57

£2,643,686 96 £13,189 £465,677 £1.16

£390,581 13 -£7,378 £9,211 -£0.41

Friends Membership Numbers Friends Membership Income

2,535 £59,391

11,445 £252,675

8,920 £193,284

Business Rates Maintenance Costs Capital Finance Charges Capital Expenditure Sponsorship Income Corporate Membership Income Grants Local Authority Support LA support per seat sold

£22,158 £167,010 £71,887 £173,998 £18,635 £31,894 £518,493 £343,348 £1.22

£32,404 £132,517 £0 £112,737 £57,296 £41,600 £12,550 £12,500 £0.03

£10,246 -£34,493 -£71,867 -£61,261 £38,661 £9,706 -£505,943 -£330,848 -£1.19

Average Capacity Number Of Live Performances Annual Capacity Seats Sold % Capacity Filled Net Box Office Average Ticket Price paid Seats Sold Online % Seats Sold Online Payments to Companies Retention as % Of Income

*Some venues have supplied figures relating to two theatres or concert halls and have not been able to break out the figures for one theatre space. 52


OVERALL ECONOMIC IMPACT – 2015/2016 The Theatre Royal contributes to the value of the local economy in two ways: direct and indirect. Its direct impact is made up of its own spending locally: for example, the amount spent on purchasing supplies locally, or the amount spent on resident staff wages which is then spent on housing, food, clothes etc. locally. The indirect impact takes into account the ‘knock-on’ effect which is generated by the direct impact, where money spent results in more money being spent: for example, the purchase of supplies from a local company results in that company spending on their staff wages, other supplies they purchase etc. All that expenditure builds up in the local economy, helping to preserve and create jobs, and grow the economy. The following formula is used by the Arts Councils of England, Wales & Northern Ireland, and Creative Scotland to calculate a theatre’s economic impact and was used in the first UK-wide study of the economic impact of theatres, finding that this impact in 2002/03 exceeded £2.6 billion. The formula used to calculate economic impact is: Economic impact = [1. Turnover + 2. Overseas earnings + 3. Additional visitor spend + 4. Salaries + 5. Subsistence allowances + 6. Supplies purchased locally] x 1.5 (to take into account the knock-on effect in the local economy) 1. For 2015/16, the Theatre Royal’s turnover was £14,981,356 2. There were no overseas earnings in the year. 3. Additional visitor spend is the money spent by people attending the theatre to see a performance, over and above any money spent on tickets or in the theatre itself, and covers travel, accommodation (if visiting the area specifically to go to the theatre), domestic costs (e.g. babysitter) and any food and drink purchased outside the home. For 2015/16, the amounts were as follows: Travel Accommodation Domestic costs Food & drink

£593,706 £140,404 £100,288 £2,302,618

Sub-total £3,137,016

4. £1,617,586 was spent on locally resident staff wages during the year. 5. Subsistence allowances are paid to all performers and support staff, visiting the Theatre Royal with each production, to cover the cost of travel, accommodation, food and other living expenses. In the year 2015/16, nearly 1,700 performers and support staff visited the theatre, making up over 9,400 overnight stays. At a very conservative estimate of only £25 per head per overnight stay, this represents £235,050 of expenditure. 6. Supplies purchased locally totalled £2,594,449 So the total impact of Norwich Theatre Royal on the local economy for 2015/16 was £33,848,185, an increase of 19% on the previous year (£28,393,173)

53

Norwich Theatre Royal Annual Survey 2015 2016  
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