Strategic Plan

PROGRESS REPORT 3-Year overall strategic focus 2021-2024:

1) Inclusion & Accessibility 2) Organizational Sustainability 3) New Audiences & Demographics 4) Post COVID-19 Recovery & Insights

ADVOCACY Exhibitions provoking thought and discussion of cultural, environmental, and social issues; arts education developing capacity for creative self-expression, and the North Shore Culture Compass building connection to place, awareness & value of local arts & culture. PROGRAMMING & ENGAGEMENT Arts in the Garden evolved to present more diverse art forms, encouraging demonstrations and hands-on activities adding new Feathers &

Fungi component with workshops & community parade. Virtual ‘Art Fair’ presenting new Art Rental works online in addition to gallery show. Culture Compass Treasure Hunts & Navigators

Programme encourage all ages to explore & engage with local culture.

MARKETING & OUTREACH Building a better understanding of our audience and the communities we serve to inform programming, planning and marketing. Launched ‘Your Membership Matters’ campaign. Pursuing traditional and alternative marketing modes (print, digital, social media, networking). EQUITY, INCLUSION & ACCESSIBILITY Offered alternative means of communication through video, online & in-person programming; reaching out to diverse communities to present opportunities; listening to needs of community members and adapting operations & programming.

PARTNERSHIPS & DEVELOPMENT Strengthened, renewed and built new partnerships through events, exhibitions, marketing, North Shore Culture Compass.