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Media Guide Connect with Local Parents in PrinT, online and in person.
A joy to read and a true go-to guide for family enrichment in the region, Northeast Ohio Parent highlights the area’s vast opportunities for families and the tremendous diversity of Cleveland, Akron and beyond. Content focus areas include education, enrichment, health and wellness, events, recreation, entertainment, community profiles, and much more. You’ll see the best that Northeast Ohio has to offer as viewed through a family-friendly lens.
Northeast Ohio Parent - 2017 Media Guide
Audience
Meet the Reader Female
88% 93%
Male
College Educated
AGE 25 - 54
93%
25 - 34
37%
35 - 44
36%
45 - 54
20%
12%
GROWING FAMILIES
2.3
Average Number of Children
Purchased in the last 90 Days: • Women’s Clothing 77% • Children’s Clothing 96% • Home Furnishings 47% 27% • Jewelry Planning to purchase in the next 12 months: • New or Used Car/Truck • New Furniture • Home Improvement • Vacation/Travel
25% 37% 47% 62%
Planning to purchase child enrichment activities in the next 12 months: • Music, Dance, Art Classes or Lessons 60% • Gymnastics/Cheerleading 25% • Health Club/Exercise 38% Class/Fitness • Education/Classes for Children 58% • Education/Classes for Adults 19% 30% • Childcare Services • Children’s Swim Lessons 52% • Children’s Music Lessons 28% • Summer Camp 36% Average Time spent reading each issue: 32 minutes Have been encouraged by Advertisements in the magazine 70% to buy product/service
AFFLUENCE
Households with Pets
$105,000
Average Annual Houshold Income
Northeast Ohio Parent - 2017 Media Guide
Prefer to support local businesses whenever possible
68%
98%
TOTAL PARENT REACH
Distribution
100,000+ Magazine Copies:
40,000
96%
has a pick up rate at
Magazine Pass-along:
52,000 Digital Magazine Reach:
MORE THAN
800
10,000
locations
our Market coverage
Targeted distribution to: Schools Child Care Centers Upscale Retail Shops Libraries Grocery Stores Medical Offices Covering the Cleveland/Akron region with emphasis on affluent homeowners with children
Northeast Ohio Parent - 2017 Media Guide
Hospitals Fitness/ Rec Centers
Newsletters
eNewsletter Recipients
9,000+
The Buzz eNewsletter
Newsletters: The Buzz & Family
Each Monday we help parents stay informed Digital and inspired by providing relevant content that compliments their busy day. Weekend Position
The Buzz eNewsletter
DL
1
2
3
Position
Size
4 Per Month
DL-Dateline Logo Link
200x75
$500
728x90 300x250 300x600 300x250 728x90
$500 $400 $500 $400 $400 $400
# 1 Leaderboard #1 # 2 Medium Rectangle #1 # 3 Half Page # 4 Medium Rectangle #2 # 5 Leaderboard #2 # 6 Parent Tip of the Week
Every Thursday we provide parents with the best family outings and happenings in Northeast Ohio for the upcoming weekend. Family Weekend eNewsletter Position Size Every Thursday we provide parents with theWeekly best family outings and happenings in Northeast Ohio for DL-Dateline Logo Link $100 200x75 the upcoming weekend. The mobile-friendly format # 1 Leaderboard 728x90 assures high #1 visibility and perfect opportunity$100 for Position Size Weekly # 2 Medium Rectangle #1 $100 300x250 call-to-action and branding Ads.
4
6 6,000+ ,000+
$150 $125 $150 $125 $125 $125
Monthly $400 $400 $300 $400 $300 $300 $450 (Monthly only)
Family Weekend eNewsletter 3
e Newsletter eNewsletter R ecipients Recipients
728x90 300x250 200x75 300x600 300x250 728x90
# 1 Leaderboard #1 # 2 Medium Rectangle #6 School/Camp of the Week #1 # 3 Half Page # 4 Medium Rectangle #2 # 5 Leaderboard #2 # 6 Parent Tip of the Week
66
5
Weekly
DL-Dateline Logo Link $100 200x75 Each Monday we help parents stay informed and # 1 Leaderboard inspired by #1 providing relevant728x90 content that $100 # 2 Medium Rectangle compliments their#1 busy day. Mobile friendly $100 format 300x250 allows for easy reading and great positioning for # 3 Half Page $100 300x600 targeted Ads. Position Size Weekly # 4 Medium Rectangle #2 $100 300x250 200x75 $150 DL-Dateline Logo Link # 5 Leaderboard #2 $100 728x90
1
2
Size
4
DL-Dateline Logo Link # 3 Half Page # 1Rectangle Leaderboard#2 #1 # 4 Medium # 2 Medium Rectangle #1 # 5 Leaderboard #2
# 3 Half Page # 4 Medium Rectangle #2 # 5 Leaderboard #2
5
Mobile friendly format allows for easy reading and great positioning for targeted Ads.
200x75 300x600 728x90 300x250 300x250 728x90 300x600 300x250 728x90
Position
Size
DL-Dateline Logo Link
200x75
$150 $100 $150 $100 $125 $100 $150 $125 $125
4 Per Month
Monthly $400 $400 $300 $400 $300 $300
$500 reading Mobile friendly format allows for easy 728x90 $500 1 Leaderboard #1 and# great positioning300x250 for targeted Ads.
# 2 Medium Rectangle #1 # 3 Half Page # 4 Medium Rectangle #2 Northeast Ohio Parent - 2017 Guide#2 # 5 Media Leaderboard
300x600 300x250 728x90
$400 $500 $400 $400
site Positioning & Rates
Website
1 1
Web Features Exclusive Web-Only Content
Audienc
Comprehensive & Interactive Calendar of Events Social Media:
e:
20,000
Web Features
Directories, including: camps, schools and more
+
Note: All Digital ad positions are sold based on 1/3 of
◗ Exclusive Web-Only V sitad ors per impressions generated. Pricing for exclusivityifor month Content positions is available upon request ◗ Comprehensive & Interactive Calendar of Events
2
80,000
◗ Featured Position Video Content Size
3
Page V iews per mo nth
Per Month
728x90
# 1 Leaderboard #1
$500
◗ Directories such as300x250 Camps, Schools, $400 # 2 Medium Rectangle #1 Family Attractions 300x600 and more$500 # 3 Half Page
6
# 4 Medium Rectangle #2 # 5 Medium Rectangle #3 Position # 6 Leaderboard #2 Button # #1 7-10 Leaderboard #1
4
6
8
9
10
$400 $400 Size $400 $200 728x90
# 2 Medium Rectangle #1 300x250 # Unique 3 Half Page 300x600 Opportunities: Transitional Ads ΄ 500x500 ΄ $400 ΄ Sold weekly # 4 Medium Rectangle #2 300x250 # 5 Medium Rectangle #3 300x250 # 6 Leaderboard #2 728x90 # 7-10 Button 125x125
5
7
300x250 300x250 728x90 125x125
Note:
Per Month $300 $250 $300 $250 $250 $250 $150
All Digital ad positions are sold based on 1/3 of impressions generated. Pricing for exclusivity for ad positions is available upon request
Digital Edition Sponsorship
Dedicated E-blast
➥ ➥ ◗ Free download before the issue hits the streets ◗ Readers access on PC, MAC, Mobile and Tablets
Tablet Edition
+
Send your own targeted message to our captive audience of parent decision makers.
Sample text goes here for the example of a dedicated email with the message of your choice.
This digital edition presented by:
Your Logo
Dedicated Email Marketing
Free download before the issue hits 9,000+ the streets
Send your own targeted message to our captive audience of parent decision makers. 9,000+
and Tablets $500 Monthly Sponsorship Available perissue
5,000+ emails = $500 for $500
recipients Readers on Browsee in PC, MAC, Mobile
emails
$500
Northeast Ohio Parent - 2017 Media Guide
2017 Editorial Lineup
}
Advertising Reservation Due
Advertising Materials Due
Distribution Date
Jan
Kick-Off to Education • Preschool Guide • School Open House Listings • Health Makeover • Winter Wonderland (Winter Fun Guide)
Dec. 15
Dec. 19
Dec. 30
Feb
Summer Camp Kick-Off Issue Everything You Need to Get Ready for Camp! • Summer Camp Listings • Aging Answers - Supplement
JAN. 16
JAN. 20
JAN. 31
Working Parent: Work vs. Stay Home, Build Your Resume, Mom Volunteers, Work from Home • Party Planning • Teen Scene • Summer Camp Listings
FEB. 14
FEB. 17
Mar. 1
‘Baby’ Fever: Baby Rooms, Maternal Matters, Bumps, and more! • Cover Kids Contest Kick-Off • Summer Camp Listings • Aging Answers - Supplement
MAR. 16
MAR. 20 MAR. 30
May
Celebrate End-of-School: Teacher Appreciation and Graduates • Summer Camp Listings • Love Mom • Foster Families
APR. 17
APR. 20
May 1
June
Departments: Tech Time, Parent’s Night Out, Education
Kick-Off to Summer Fun Guide: Water Play, Explore Parks, Family Attractions & more! • Getaways • Summer Learning • Aging Answers - Supplement
MAY 16
MAY 19
MAY 31
Speak Out: Readers Choose Editorial Topics • Parents’ Choice — Best of Northeast Ohio • Cover Kids Contest Winners
June 16
jUNE 20 JUNE 30
Back to School Issue: Preschool to High School • After School Activities • School Open House Listings • Aging Answers - Supplement
JULY 17
JULY 20
JULY 31
Harvest Days, Orchards, Corn and more! • Private School Guide: Lower Schools • School Open House Listings • College Planning
AUG. 17
AUG. 21
AUG. 31
Healthy Kids and Teens / Parent Wellness • Private School Guide: Upper Schools • School Open House Listings • Halloween Fun and Frolic • Aging Answers - Supplement
SEPT. 15 SEPT. 20
SEPT. 29
Special Needs Spotlight • Parent Heroes • Adoptions • Children’s Mental Health • Volunteer Your Time
OCT. 17
OCT. 20
OCT. 31
Family Traditions: Food, Holiday Fun and more! • Gift Guide • Holiday Event Spotlight • Aging Answers - Supplement
NOV. 15
NOV. 20
Dec. 1
DEC NOV
OCT
SEPT AUG JULY
April March
Corner, Special Needs, Ages and Stages, Things to Do, After school, Worth Noting, Family Finances, Teen Talk, Fitness, Family Health
Northeast Ohio Parent - 2017 Media Guide
Advertising Rates 2017 Rates reflect cost per insertion
Ad Unit Size Measurements are Width x Height
Frequency
Frequency
Frequency
Frequency
1x
3x
6x
12x
Full page
Trim size 7-7/8 x 10-3/4 Live Area 1/2” inside trim Full Page Bleed, add 1/8” all sides past trim
$2,400
$2,200
$2,000
$1,800
2/3 page
4-1/2 x 10
$1,550
$1,500
$1,450
$1,350
$1,300
$1,250
$1,200
$1,000
$950
$900
$850
$750
$700
$650
$575
$525
$525
$475
$425
$375
$375
$350
$325
$300
1x
3x
6x
12x
$2,750 $2,600 $3,850
$2,600 $2,450 $3,700
$2,450 $2,300 $3,550
$2,200 $2,050 $3,300
1/2 page Horizontal 7x5
1/3 page
1/4 page
Vertical 3-3/8 x 10
Island 4-1/2 x 7-1/2
Horizontal 7 x 3-5/16
Vertical 2-1/8 x 10
Island 4-1/2 x 5
Horizontal 7 x 2-1/2
Vertical 3-3/8 x 5
Square 4-1/2 x 3-3/4
Horizontal 4-1/2 x 2-1/2
Vertical 2-1/8 x 5
1/6 page
1/8 page
Horizontal 3-3/8 x 2-1/2
Premium Positions
Back Cover Inside Front Cover / Inside Back Cover / Page 3 2 Page Spread For advertising opportunities contact:
Chris Geer (330) 614-8471 or Chris@NortheastOhioParent.com Janyse Heidy (330) 671-3886 or Janyse@NortheastOhioParent.com Samantha Olp (330) 636-6127 or Sam@NortheastOhioParent.com Yvonne M. Pelino (561) 307-4177 or Yvonne@NortheastOhioParent.com Michelle Vacha (440) 463-0146 or Michelle@NortheastOhioParent.com
Questions on ad specs contact:
Sherry Lundberg (440) 840-5141 or Sherry@NortheastOhioParent.com
Publisher:
Brad Mitchell (330) 714-7712 or Brad@NortheastOhioParent.com
Northeast Ohio Parent: P.O. Box 1088 Hudson, Ohio 44236, 330-822-4011 Northeast Ohio Parent - 2017 Media Guide
BEST DEAL
Custom Publications
Special Needs Resource guide Reaching families caring for Individuals with special needs in Northeast Ohio
on 3rd Editi
in g n i m o C
y✱ a M ✱ 17 20
• Ad Deadline: April 28, 2017 • 30,000 Distribution through
Schools, Providers, Specialists, Agencies and Many Local Events
Want your own magazine? Our team of media professionals can Strategize, Design, Write & Produce a publication to tell YOUR STORY
NORTHEAST OHIO PARENT - 2017 MEDIA GUIDE
REACH:
Events Join us for
Summer Fun in the Sun
young familie s with ki ds
• 2 Hour Outdoor Events • Once a Month
Sponsorships and exhibitor spots are available
WEST
}
Crocker Park Westlake
EAST
}
Eton Explorers
Woodmere
May 16 June 13 July 11 August 8 September 12
H SOUT
June 20 July 18 August 15
}
Fun at First and Main
Hudson
June 7 July 5 August 2
NORTHEAST OHIO PARENT - 2017 MEDIA GUIDE
4
th Our year as a special supplement reaching “Sandwich Generation” parents
✱
• A resource for parents on how to provide care and support for aging loved ones throughout the journey. • Included in Northeast Ohio Parent magazine reaching 100,000+ parents • Bonus Distribution at senior and health & wellness events • Content is guided by Editorial Advisory Board of local aging experts
FEB
CARING TOGETHER: Resource Guide for Caregivers (inc. support groups, help numbers, etc) • Yoga/Relaxation Techniques to Relieve Stress • Money Matters • SHOWCASE - Memory Care and Assessment
APRIL
CAREGIVING KIDS: Ways for Children to Connect with Grandparents in Nursing Care Facilities • Medicine Safety for Inside and Outside the Home • How-to Guide for Talking to Young Children about Alzheimer’s • SHOWCASE - Independent Living/Active Retirement Communities
JUNE
HOME SUPPORT: Serving Dietary Needs • Finding the Right Transportation • Miles from Home — Helping to Care for Others Long-Distance • SHOWCASE - Home Health Care
MAY 16
MAY 19
MAY 31
AUG
YOUR RIGHTS: Balance Your Schedule between Work, Family and Caregiving • Hospital Preparedness — Support and Options • Know the Law: Elder Abuse • SHOWCASE - Professional Services
JULY 17
JULY 20
JULY 31
OCT
Advertising Advertising Reservation Materials Distribution Date Due Due
TECHNOLOGY: 10 Apps for Caregivers • Cancer Support Services • Home Care Resources — What to do in an Emergency? • SHOWCASE - Assisted Living/Skilled Nursing/Rehab
SEPT. 15
SEPT. 20
SEPT. 29
DEC
2017 Editorial Calendar
FAMILY ALLIES: 8 Tips to Working with Siblings on Care Decisions • Dealing with Holiday Depression • Respite Services • SHOWCASE - Palliative Care/Hospice
NOV. 15
NOV. 20
DEC. 1
NORTHEAST OHIO PARENT - 2017 MEDIA GUIDE
JAN. 16
JAN. 20
JAN. 31
MARCH MARCH MARCH 16 20 30