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Media Guide Connect with Local Parents in PrinT, online and in person.

A joy to read and a true go-to guide for family enrichment in the region, Northeast Ohio Parent highlights the area’s vast opportunities for families and the tremendous diversity of Cleveland, Akron and beyond. Content focus areas include education, enrichment, health and wellness, events, recreation, entertainment, community profiles, and much more. You’ll see the best that Northeast Ohio has to offer as viewed through a family-friendly lens.

Northeast Ohio Parent - 2017 Media Guide


Audience

Meet the Reader Female

88% 93%

Male

College Educated

AGE 25 - 54

93%

25 - 34

37%

35 - 44

36%

45 - 54

20%

12%

GROWING FAMILIES

2.3

Average Number of Children

Purchased in the last 90 Days: • Women’s Clothing 77% • Children’s Clothing 96% • Home Furnishings 47% 27% • Jewelry Planning to purchase in the next 12 months: • New or Used Car/Truck • New Furniture • Home Improvement • Vacation/Travel

25% 37% 47% 62%

Planning to purchase child enrichment activities in the next 12 months: • Music, Dance, Art Classes or Lessons 60% • Gymnastics/Cheerleading 25% • Health Club/Exercise 38% Class/Fitness • Education/Classes for Children 58% • Education/Classes for Adults 19% 30% • Childcare Services • Children’s Swim Lessons 52% • Children’s Music Lessons 28% • Summer Camp 36% Average Time spent reading each issue: 32 minutes Have been encouraged by Advertisements in the magazine 70% to buy product/service

AFFLUENCE

Households with Pets

$105,000

Average Annual Houshold Income

Northeast Ohio Parent - 2017 Media Guide

Prefer to support local businesses whenever possible

68%

98%


TOTAL PARENT REACH

Distribution

100,000+ Magazine Copies:

40,000

96%

has a pick up rate at

Magazine Pass-along:

52,000 Digital Magazine Reach:

MORE THAN

800

10,000

locations

our Market coverage

Targeted distribution to: Schools Child Care Centers Upscale Retail Shops Libraries Grocery Stores Medical Offices Covering the Cleveland/Akron region with emphasis on affluent homeowners with children

Northeast Ohio Parent - 2017 Media Guide

Hospitals Fitness/ Rec Centers


Newsletters

eNewsletter Recipients

9,000+

The Buzz eNewsletter

Newsletters: The Buzz & Family

Each Monday we help parents stay informed Digital and inspired by providing relevant content that compliments their busy day. Weekend Position

The Buzz eNewsletter

DL

1

2

3

Position

Size

4 Per Month

DL-Dateline Logo Link

200x75

$500

728x90 300x250 300x600 300x250 728x90

$500 $400 $500 $400 $400 $400

# 1 Leaderboard #1 # 2 Medium Rectangle #1 # 3 Half Page # 4 Medium Rectangle #2 # 5 Leaderboard #2 # 6 Parent Tip of the Week

Every Thursday we provide parents with the best family outings and happenings in Northeast Ohio for the upcoming weekend. Family Weekend eNewsletter Position Size Every Thursday we provide parents with theWeekly best family outings and happenings in Northeast Ohio for DL-Dateline Logo Link $100 200x75 the upcoming weekend. The mobile-friendly format # 1 Leaderboard 728x90 assures high #1 visibility and perfect opportunity$100 for Position Size Weekly # 2 Medium Rectangle #1 $100 300x250 call-to-action and branding Ads.

4

6 6,000+ ,000+

$150 $125 $150 $125 $125 $125

Monthly $400 $400 $300 $400 $300 $300 $450 (Monthly only)

Family Weekend eNewsletter 3

e Newsletter eNewsletter R ecipients Recipients

728x90 300x250 200x75 300x600 300x250 728x90

# 1 Leaderboard #1 # 2 Medium Rectangle #6 School/Camp of the Week #1 # 3 Half Page # 4 Medium Rectangle #2 # 5 Leaderboard #2 # 6 Parent Tip of the Week

66

5

Weekly

DL-Dateline Logo Link $100 200x75 Each Monday we help parents stay informed and # 1 Leaderboard inspired by #1 providing relevant728x90 content that $100 # 2 Medium Rectangle compliments their#1 busy day. Mobile friendly $100 format 300x250 allows for easy reading and great positioning for # 3 Half Page $100 300x600 targeted Ads. Position Size Weekly # 4 Medium Rectangle #2 $100 300x250 200x75 $150 DL-Dateline Logo Link # 5 Leaderboard #2 $100 728x90

1

2

Size

4

DL-Dateline Logo Link # 3 Half Page # 1Rectangle Leaderboard#2 #1 # 4 Medium # 2 Medium Rectangle #1 # 5 Leaderboard #2

# 3 Half Page # 4 Medium Rectangle #2 # 5 Leaderboard #2

5

Mobile friendly format allows for easy reading and great positioning for targeted Ads.

200x75 300x600 728x90 300x250 300x250 728x90 300x600 300x250 728x90

Position

Size

DL-Dateline Logo Link

200x75

$150 $100 $150 $100 $125 $100 $150 $125 $125

4 Per Month

Monthly $400 $400 $300 $400 $300 $300

$500 reading Mobile friendly format allows for easy 728x90 $500 1 Leaderboard #1 and# great positioning300x250 for targeted Ads.

# 2 Medium Rectangle #1 # 3 Half Page # 4 Medium Rectangle #2 Northeast Ohio Parent - 2017 Guide#2 # 5 Media Leaderboard

300x600 300x250 728x90

$400 $500 $400 $400


site Positioning & Rates

Website

1 1

Web Features Exclusive Web-Only Content

Audienc

Comprehensive & Interactive Calendar of Events Social Media:

e:

20,000

Web Features

Directories, including: camps, schools and more

+

Note: All Digital ad positions are sold based on 1/3 of

◗ Exclusive Web-Only V sitad ors per impressions generated. Pricing for exclusivityifor month Content positions is available upon request ◗ Comprehensive & Interactive Calendar of Events

2

80,000

◗ Featured Position Video Content Size

3

Page V iews per mo nth

Per Month

728x90

# 1 Leaderboard #1

$500

◗ Directories such as300x250 Camps, Schools, $400 # 2 Medium Rectangle #1 Family Attractions 300x600 and more$500 # 3 Half Page

6

# 4 Medium Rectangle #2 # 5 Medium Rectangle #3 Position # 6 Leaderboard #2 Button # #1 7-10 Leaderboard #1

4

6

8

9

10

$400 $400 Size $400 $200 728x90

# 2 Medium Rectangle #1 300x250 # Unique 3 Half Page 300x600 Opportunities: Transitional Ads ΄ 500x500 ΄ $400 ΄ Sold weekly # 4 Medium Rectangle #2 300x250 # 5 Medium Rectangle #3 300x250 # 6 Leaderboard #2 728x90 # 7-10 Button 125x125

5

7

300x250 300x250 728x90 125x125

Note:

Per Month $300 $250 $300 $250 $250 $250 $150

All Digital ad positions are sold based on 1/3 of impressions generated. Pricing for exclusivity for ad positions is available upon request

Digital Edition Sponsorship

Dedicated E-blast

➥ ➥ ◗ Free download before the issue hits the streets ◗ Readers access on PC, MAC, Mobile and Tablets

Tablet Edition

+

Send your own targeted message to our captive audience of parent decision makers.

Sample text goes here for the example of a dedicated email with the message of your choice.

This digital edition presented by:

Your Logo

Dedicated Email Marketing

 Free download before the issue hits 9,000+ the streets

Send your own targeted message to our captive audience of parent decision makers. 9,000+

and Tablets $500 Monthly Sponsorship Available perissue

5,000+ emails = $500 for $500

recipients  Readers on Browsee in PC, MAC, Mobile

emails

$500

Northeast Ohio Parent - 2017 Media Guide


2017 Editorial Lineup

}

Advertising Reservation Due

Advertising Materials Due

Distribution Date

Jan

Kick-Off to Education • Preschool Guide • School Open House Listings • Health Makeover • Winter Wonderland (Winter Fun Guide)

Dec. 15

Dec. 19

Dec. 30

Feb

Summer Camp Kick-Off Issue Everything You Need to Get Ready for Camp! • Summer Camp Listings • Aging Answers - Supplement

JAN. 16

JAN. 20

JAN. 31

Working Parent: Work vs. Stay Home, Build Your Resume, Mom Volunteers, Work from Home • Party Planning • Teen Scene • Summer Camp Listings

FEB. 14

FEB. 17

Mar. 1

‘Baby’ Fever: Baby Rooms, Maternal Matters, Bumps, and more! • Cover Kids Contest Kick-Off • Summer Camp Listings • Aging Answers - Supplement

MAR. 16

MAR. 20 MAR. 30

May

Celebrate End-of-School: Teacher Appreciation and Graduates • Summer Camp Listings • Love Mom • Foster Families

APR. 17

APR. 20

May 1

June

Departments: Tech Time, Parent’s Night Out, Education

Kick-Off to Summer Fun Guide: Water Play, Explore Parks, Family Attractions & more! • Getaways • Summer Learning • Aging Answers - Supplement

MAY 16

MAY 19

MAY 31

Speak Out: Readers Choose Editorial Topics • Parents’ Choice — Best of Northeast Ohio • Cover Kids Contest Winners

June 16

jUNE 20 JUNE 30

Back to School Issue: Preschool to High School • After School Activities • School Open House Listings • Aging Answers - Supplement

JULY 17

JULY 20

JULY 31

Harvest Days, Orchards, Corn and more! • Private School Guide: Lower Schools • School Open House Listings • College Planning

AUG. 17

AUG. 21

AUG. 31

Healthy Kids and Teens / Parent Wellness • Private School Guide: Upper Schools • School Open House Listings • Halloween Fun and Frolic • Aging Answers - Supplement

SEPT. 15 SEPT. 20

SEPT. 29

Special Needs Spotlight • Parent Heroes • Adoptions • Children’s Mental Health • Volunteer Your Time

OCT. 17

OCT. 20

OCT. 31

Family Traditions: Food, Holiday Fun and more! • Gift Guide • Holiday Event Spotlight • Aging Answers - Supplement

NOV. 15

NOV. 20

Dec. 1

DEC NOV

OCT

SEPT AUG JULY

April March

Corner, Special Needs, Ages and Stages, Things to Do, After school, Worth Noting, Family Finances, Teen Talk, Fitness, Family Health

Northeast Ohio Parent - 2017 Media Guide


Advertising Rates 2017 Rates reflect cost per insertion

Ad Unit Size Measurements are Width x Height

Frequency

Frequency

Frequency

Frequency

1x

3x

6x

12x

Full page

Trim size 7-7/8 x 10-3/4 Live Area 1/2” inside trim Full Page Bleed, add 1/8” all sides past trim

$2,400

$2,200

$2,000

$1,800

2/3 page

4-1/2 x 10

$1,550

$1,500

$1,450

$1,350

$1,300

$1,250

$1,200

$1,000

$950

$900

$850

$750

$700

$650

$575

$525

$525

$475

$425

$375

$375

$350

$325

$300

1x

3x

6x

12x

$2,750 $2,600 $3,850

$2,600 $2,450 $3,700

$2,450 $2,300 $3,550

$2,200 $2,050 $3,300

1/2 page Horizontal 7x5

1/3 page

1/4 page

Vertical 3-3/8 x 10

Island 4-1/2 x 7-1/2

Horizontal 7 x 3-5/16

Vertical 2-1/8 x 10

Island 4-1/2 x 5

Horizontal 7 x 2-1/2

Vertical 3-3/8 x 5

Square 4-1/2 x 3-3/4

Horizontal 4-1/2 x 2-1/2

Vertical 2-1/8 x 5

1/6 page

1/8 page

Horizontal 3-3/8 x 2-1/2

Premium Positions

Back Cover Inside Front Cover / Inside Back Cover / Page 3 2 Page Spread For advertising opportunities contact:

Chris Geer (330) 614-8471 or Chris@NortheastOhioParent.com Janyse Heidy (330) 671-3886 or Janyse@NortheastOhioParent.com Samantha Olp (330) 636-6127 or Sam@NortheastOhioParent.com Yvonne M. Pelino​​ (561) 307-4177 or Yvonne@NortheastOhioParent.com Michelle Vacha (440) 463-0146 or Michelle@NortheastOhioParent.com

Questions on ad specs contact:

Sherry Lundberg (440) 840-5141 or Sherry@NortheastOhioParent.com

Publisher:

Brad Mitchell (330) 714-7712 or Brad@NortheastOhioParent.com

Northeast Ohio Parent: P.O. Box 1088 Hudson, Ohio 44236, 330-822-4011 Northeast Ohio Parent - 2017 Media Guide

BEST DEAL


Custom Publications

Special Needs Resource guide Reaching families caring for Individuals with special needs in Northeast Ohio

on 3rd Editi

in g n i m o C

y✱ a M ✱ 17 20

• Ad Deadline: April 28, 2017 • 30,000 Distribution through

Schools, Providers, Specialists, Agencies and Many Local Events

Want your own magazine? Our team of media professionals can Strategize, Design, Write & Produce a publication to tell YOUR STORY

NORTHEAST OHIO PARENT - 2017 MEDIA GUIDE


REACH:

Events Join us for

Summer Fun in the Sun

young familie s with ki ds

• 2 Hour Outdoor Events • Once a Month

Sponsorships and exhibitor spots are available

WEST

}

Crocker Park Westlake

EAST

}

Eton Explorers

Woodmere

May 16 June 13 July 11 August 8 September 12

H SOUT

June 20 July 18 August 15

}

Fun at First and Main

Hudson

June 7 July 5 August 2

NORTHEAST OHIO PARENT - 2017 MEDIA GUIDE


4

th Our year as a special supplement reaching “Sandwich Generation” parents

• A resource for parents on how to provide care and support for aging loved ones throughout the journey. • Included in Northeast Ohio Parent magazine reaching 100,000+ parents • Bonus Distribution at senior and health & wellness events • Content is guided by Editorial Advisory Board of local aging experts

FEB

CARING TOGETHER: Resource Guide for Caregivers (inc. support groups, help numbers, etc) • Yoga/Relaxation Techniques to Relieve Stress • Money Matters • SHOWCASE - Memory Care and Assessment

APRIL

CAREGIVING KIDS: Ways for Children to Connect with Grandparents in Nursing Care Facilities • Medicine Safety for Inside and Outside the Home • How-to Guide for Talking to Young Children about Alzheimer’s • SHOWCASE - Independent Living/Active Retirement Communities

JUNE

HOME SUPPORT: Serving Dietary Needs • Finding the Right Transportation • Miles from Home — Helping to Care for Others Long-Distance • SHOWCASE - Home Health Care

MAY 16

MAY 19

MAY 31

AUG

YOUR RIGHTS: Balance Your Schedule between Work, Family and Caregiving • Hospital Preparedness — Support and Options • Know the Law: Elder Abuse • SHOWCASE - Professional Services

JULY 17

JULY 20

JULY 31

OCT

Advertising Advertising Reservation Materials Distribution Date Due Due

TECHNOLOGY: 10 Apps for Caregivers • Cancer Support Services • Home Care Resources — What to do in an Emergency? • SHOWCASE - Assisted Living/Skilled Nursing/Rehab

SEPT. 15

SEPT. 20

SEPT. 29

DEC

2017 Editorial Calendar

FAMILY ALLIES: 8 Tips to Working with Siblings on Care Decisions • Dealing with Holiday Depression • Respite Services • SHOWCASE - Palliative Care/Hospice

NOV. 15

NOV. 20

DEC. 1

NORTHEAST OHIO PARENT - 2017 MEDIA GUIDE

JAN. 16

JAN. 20

JAN. 31

MARCH MARCH MARCH 16 20 30

2017 Northeast Ohio Parent Media Kit  

Your Link to Reaching Families in Greater Cleveland IN PRINT, ONLINE, and IN PERSON

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