OLSON ASHLEY AND FAIR TEXAS TITLE The Finest Closing Experience in Texas

Fair Texas Title is elevating the closing experience — and the title business as a whole. The company was founded by Britt Fair, whose family has a legacy in the DFW title business dating back to 1916. Britt began his title career with his family’s company, Hexter-Fair, and he founded Fair Texas Title after Hexter-Fair was sold to a larger organization.

“Our owner is the guy that you want to win. He’s the good guy. That’s why his people are here and continue to go to bat for him year-after-year. He honestly tries to do the best for his people. He’s a good man, a local with heart. We’re keeping local Texas business in Texas,” Director of Marketing Ashley Olson says proudly.

Britt’s passion for the business and family legacy formed the building blocks for Fair Texas Title, and the company has continued to innovate. Five years ago, Britt put his trust in Ashley to lead the company’s marketing and branding efforts, and she has not disappointed. She’s the driver behind what has come to be known as The Finest Closing Experience in Texas.

“Ashley has become the pillar in our company for how we’ve accomplished that. Her talents, creativity, and awareness of the real estate market in DFW is a quintessential part of our company,” Sales Manager Lizabeth Tanner says. “She’s elevating everything we do.”

Getting to Know Ashley Olson

Ashley grew up in McKinney and earned a degree in graphic design from the Art Institute of Austin. Ashley began her professional journey as a graphic designer for a title company in Austin, and after a couple of years, she returned to Dallas and picked up work in the same industry.

“I wanted to bring what we were doing in Austin to the area, so I went from title company to title company, brought materials, and offered what I could do. Time-after-time, they said, ‘We don’t do that here. We don’t market like that.’ No one was willing to take that risk and marketing with an innovative touch,” Ashley recalls.

Ashley ended up accepting a position in sales for Hexter-Fair First American Title, putting her dreams of helping a title company elevate its brand on the back burner. After four successful years in sales, she had a candid conversation with Britt and his leadership team at Fair Texas Title, who encouraged her to follow the career path she felt most inspired by.

“It all started with this question: ‘Ashley, if you can create your ideal position, what would that look like?’ My heart has always been on the marketing side. I sincerely love that piece of it. So I said I like doing sales, but I really love marketing. From there, I stepped into a hybrid role, continuing to sell for the McKinney branch and becoming the Director of Marketing for our company. Since then, I have worked closely with my fabulous sales team to bring our ideas in the field to life through marketing to better serve our customers. It takes a village to make a brand succeed.”

Ashley has now been leading the company’s marketing efforts for five years. In a short time, she’s succeeded at elevating the brand — and the closing experience.

An Elevated Experience

The Collin County sales team has helped Fair Texas Title differentiate itself through its marquee closing experience.

“In Texas, we are a standardized state. Whether you close with our company or a competitor, the cost of the policy is the same. So, how do you differentiate from competitors? Our answer to that is we provide a better closing experience,” Ashley says. “We are making sure the experience is top-notch from top to bottom, starting with our reputation on the field from our incredible reps, to our receptionists’ warm greetings, through the actual closing with our amazing escrow officers.”

Fair Texas Title offers a customized closing experience. A closing will look very different if the client is an investor who wants to close the deal quickly or a family purchasing their first home.

“Our escrow officers know the temperature of the closing. If it’s an investor who wants to be in and out, the escrow officer does it professionally in an expedited manner. If it’s a firsttime home buyer, it’s a celebratory experience, so we bring champagne. If their kids are there, we have a kid-friendly environment,” Lizabeth explains. “We are so in tune with each of our files. We bring a concierge closing to each person.”

The elevated experience Fair Texas Title offers extends beyond the closing itself. Their offices are well-designed. Their employees present well and carry themselves with an uplifted spirit. The company is even elevating its experience for partners, offering REALTORS® over 150 marketing pieces and well-thought-out programs, like its farming program.

The Fair Texas Title team offers superior marketing from all of its Collin County offices. Katie Thompson and Crystal Cunningham work out of the Allen branch, Kennon Dixon is at the Plano and North Dallas branch, and Ashley is at the McKinney location.

Keeping it Local, Keeping it Innovative

Fair Texas Title remains a locally owned brand with a 100+ year legacy in the DFW area. No title company can compete with its history or modern-day innovation. They bring an impressive combination of old and new.

“What makes us unique is we’re hyper-focused on DFW, so decisions are being made here. You’re working with people who know and love Dallas-Fort Worth,” Lizabeth says.

“We’re always looking to elevate. We’re looking to provide The Finest Closing Experience in Texas every time,” Ashley closes.

For more information, visit https://www.fairtexastitle.com.

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