Purser Purser Alicia Finding

Her Calling

The ancient Greeks had two words for time: chronos and kairos. Chronos refers to chronological, sequential time — a clock-based, quantitative measurement. Kairos, on the other hand, has a different meaning entirely. It’s qualitative, measuring moments instead of seconds, minutes, or hours. Kairos refers to the time of opportunity — the most opportune moment.

Alicia Purser first considered a path in real estate while attending the University of North Texas, but her real estate dreams wouldn’t come to fruition for another decade-plus. Life pulled her in a different direction but eventually brought her back to where she started, and she’s now living out her dreams of a successful real estate career. Four years after officially starting her journey as a REALTOR®, Alicia couldn’t be happier with her choice.

In Fate’s Hands

Alicia was first pulled toward real estate while earning her degree in business from UNT. She took a class in real estate during her junior year and was drawn in by the possibilities. She eventually completed her degree with a minor in real estate, fully intending to start a real estate career.

Yet, Alicia’s commitment to her family had her put her aspirations on the back burner.

“I had three little kids under three, so it just didn’t make sense at the time. I was drawn to the chance to help people with such a big decision, but family came first. It didn’t make sense for me at that time, or maybe I was too scared to take that leap,” Alicia reflects.

While raising her kids, Alicia worked a few jobs on the side through the years. Those side jobs eventually brought her back to real estate. In 2015, she began working as a sales rep for a title company.

“I was doing marketing for a chiropractic group, and the title company ended up recruiting me. I didn’t know anything about title at the time, even though I had taken real estate classes. But again, I really enjoyed it. I loved helping real estate agents achieve their goals.”

Meanwhile, Alicia’s cousin, Eric Medders, began selling real estate in 2017. As he became successful, he started to tug on Alicia to join him in the business.

Fun fact

Alicia owns a snowcone stand with her sister. “We got it initially in 2020, right before COVID, and the idea was that our teenagers would work it and make some money. We ended up working it,” Alicia laughs. “It’s mobile, and we do different events. It’s a family affair; my parents help, my sister and her family, and the kids. We have a blast, and the time together is the best part of it all.”

“Eric was doing really well, and I saw that. Because I was doing well in title, my personal network was reaching out to me to buy and sell real estate, and I’d refer them out. So finally, in 2019, with the encouragement from Eric and my family, I decided it was time. It was time to take the leap of faith and become a REALTOR®. At that time, I proudly joined the Eric Medders Realty Group,” Alicia explains.

Heading the Call

Alicia has now been thriving in real estate for four years. As part of Eric’s team at Keller Williams Realty DPR, she closed over $18 million in 2022.

“It’s been crazy,” Alicia says. “I’ve had my head down and working. We’ve been very blessed with the best clients. They continue to call on us with their real estate needs and refer us to their friends and family.”

Alicia credits her success to God, her team, and her family, as well as her work ethic and willingness to find creative solutions. Especially working with country properties, obstacles arise, and Alicia is well-prepared to do what it takes to overcome them, helping her clients get to the finish line. She is dependable, loyal, and generous. She truly cares for her clients.

Outside work, Alicia lives an equally busy life. She and her husband, Joel, have a blended family of five children: Elizabeth (22), Emmye (19), Kayla (19), Kenzie (19), and Micah (16).

“Outside of work, it’s all about my kids and my family,” Alicia says proudly. “I’m so grateful for my family. They are my ‘why.’”

As she looks toward the future, Alicia envisions spending more time with her family and growing her real estate business. Perhaps, she’ll even have the opportunity to do both simultaneously.

“Two out of those five kids are talking about going into real estate, so that’s exciting. Especially when they see the crazy life it can be at times, they’re still interested in following in my footsteps. That makes me very proud.”