Welcome to Norm's Farms Wholesale Guide

We’re a Nature to Nurture company on a mission to provide elderberry every day for everyone. We’re thrilled to have you play a key part in our journey.

We partner with other farmers and science-based companies to provide plant-based supplements for your Health Journey.

We’re so berry happy you’re here.

Elderberry is a hot health topic right now. More and more people are excited to learn about elderberry as well as other berries such as red and black currants, aronia berries and their immune health benefits. We are excited to have you help spread positive information.

But first, let’s start by running through some technical details.

As a dietary supplement, we must adhere to the regulations established by the Food & Drug Administration (FDA) and the Federal Trade Commission (FTC). This means that the way we talk about our products is monitored by government agencies. But not to worry—we created this guide to make it super easy for you to know how you can communicate to your audience.

FYI: important technicalities.

There are certain phrases we can say, but…

…you must include an asterisk (*) at the end of the phrase, which must refer readers to this Dietary Supplement Health and Education Act (DSHEA) statement at the bottom of your post. We have already included the * in identified phrases within this guide.

WE HIGHLY RECOMMEND POSTING THIS STATEMENT IN THE FOOTER OF YOUR WEBSITE

Include a thin box around the statement and make sure text is in bold to ensure you’re compliant.

Product Do’s + Don’ts

This section covers what you can and cannot say or infer within your custom content, ad copy, voice-overs, social media posts, etc. about Norm’s Farms products. This section includes approved talking points per product to make it super easy for you to know how you can communicate to your audience.

Content Do’s + Don’ts

General

Basic rule of thumb: Norm’s Farms cannot claim to take someone from an unwell state to a well state. We are very supportive, we help, we maintain—we do not cure, prevent, or diagnose.

DO:

Use compliant terminology like:

1. Supports/helps/maintains a healthy immune system response*

2. Helps support your body’s natural immune function.*

3. Naturally helps your body respond to respiratory illnesses.*

Talk about our quality products and processes, the taste of our products, our meaningful partnerships, etc.

DON’T:

Make any health or product claims, like:

1. Cannot refer to COVID, the cold or flu, or immune disorders

2. Cannot diagnose, treat or cure

3. Cannot claim prevent/prevention

4. Cannot refer to any unwell state

Always Norm’s Farms…

Norm’s Farms is a “nature to nurture” company. Norm’s specializes in the American elderberry and the berries are backed by rigorous third party testing. When you see a Norm’s Farms label, you can rest assured you’re getting clean nutrients that provide the best support for a healthy immune system. Norm’s cares for our American black elderberry plants throughout the entire life cycle—from cultivation in the fields to the goods you bring home.

Elderberry has soared in popularity recently, because it’s naturally packed full of immune boosting nutrients. This sudden uptick in demand (coupled with a limited supply of the super fruit) has driven some brands to add fillers, like black rice and blueberry, to their elderberry products.

Always Authentic

Not all elderberries are created equal, which is why all of Norm’s Elderberry supplements are made using a gentle proprietary process to extract the elderberry fruit (no alcohol) and preserve the nutrients (polyphenols and anthocyanins) that give elderberries their immune-boosting properties and naturally provide optimal wellness and resilience.

Always Natural

No artificial colors or flavors. No alcohols, solvents, chemicals, or synthetic additives. Norm’s uses highquality, Non-GMO, Gluten Free, Allergen Free, and Vegan* ingredients.

Always In-House

Norm’s Farms’ parent company, INS, produces our products in their cutting-edge gummy facility. They meet the ever-growing supply chain demands for high-quality, delicious supplements. All of Norm’s Farms products are produced in-house.

*with the exception of honey in our Wellness Syrup.

accessible wellness everyday for everyone

DAILY IMMUNE GUMMIES

IMMUNE+BOOST GUMMIES

Elderberry Extract

Want the power of elderberry without probiotics?

These are for you! Each delicious serving contains 300mg of our powerful ElderMune® Elderberry fruit juice concentrate (no fillers), 110mg of Vitamin C, and 9mg of Zinc for superior immune support.

IMMUNE+CALM GUMMIES

Made with black elderberries, we gently extract the whole fruit through a proprietary water process to produce pure optimum fresh elderberry wellness. Contains no fillers, added sugars, glycerol, alcohol, or artificial anything. Taste and feel the difference!

WS: $10.75, Retail: $19.49

60 gummies, 30 servings

Boost your immunity and body’s metabolism, naturally! Each serving offers 245mg of our scientifically proven ElderMune® Elderberry, 1,000mg of Organic Apple Cider Vinegar with The Mother, and 2.4mcg of Vitamin B12. Everyday wellness just got easier and tastier!

8fl oz., 48 Adult Servings

WS: $11.00, Retail: $19.99

60 gummies, 30 servings

Key Attributes:

• The Norm’s Farms flagship formula

• Every day supplement promoting a healthy immune system response*

Take charge of your day with our unique, delicious & powerful blend of ElderMune® Elderberry, KSM-66 Ashwagandha, and Suntheanine ® L-Theanine. Taken daily, each serving naturally supports immunity, cognitive focus, and a sense of calm throughout the day.*

WS: $13.50, Retail: $23.99

60 gummies, 30 servings

ELDERBERRY EXTRACT

• Made with black elderberries, and a small amount of natural preservative (malic acid)

• Non-GMO, Vegan, & Gluten free

• Made without harsh alcohol

• No added sugars or fillers

Made from farm-fresh elderberries, we gently extract the whole fruit through a proprietary water process to produce pure optimum fresh elderberry wellness. Contains no fillers, added sugars, glycerol, alcohol, or artificial anything. Taste and feel the difference!

• 3rd party tested

WS: $10.00, Retail: $20.99

8fl oz., 48 Adult servings

ELDERBERRY WELLNESS

Made from our pure honey, a dash of analgesic your throat and bring seasonal distress.

WS: $10.00, Retail: 8fl oz., 48 Adult

ORGANIC ELDERBERRY GUMMIES

The first organic Elderberry Gummies with Probiotics are now produced at in Mt. Vernon, MO. Each delicious gummy is made with organic ingredients, ElderMune® Elderberry fruit juice concentrate (no fillers), 22mg of Vitamin C, the whole family can enjoy for superior immune support. Adult dosage is two dosage is one per day.

WS: $12.50, Retail: $22.49

60 gummies, 30 servings

metabolism, our Elderberry, with B12.