The NonToxicated Ultimate Guide to Sober October - Release One

CONTENTS

ROLL UP

THE KEY DIFFERENCE BETWEEN ALCOHOL FREE AND LOW ALCOHOL DRINKS

HOW TO CREATE YOUR OWN ALCOHOL FREE FUN

WHAT YOU CAN EXPECT IN JUST 31 DAYS OF SOBER OCTOBER

EMBRACE THE EXPERIENCE

WHY NOW IS THE PERFECT TIME TO GO ALCOHOL FREE

THE FUN OF BEING PRESENT

STEP RIGHT UP A JOURNEY FOR NEWCOMERS

NAVIGATING SOBER OCTOBER

LEVELLING UP YOUR EXPERIENCE: ADVANCED ENJOYMENT

REFLECTING ON YOUR JOURNEY

EXPLORING A WORLD OF ALCOHOL FREE BEVERAGES

DINNER PARTIES: HOSTING ALCOHOL FREE

KEEPING IT FUN AND BALANCED

INSPIRING OTHERS

SOBER LIVING: THRIVING BEYOND THE BASICS

THE EVOLUTION OF ALCOHOL FREE DRINKS

KEEP SOBER OCTOBER EXCITING

5 REASONS KOMBUCHA IS THE PERFECT DIGESTIVE BOOST

WHY KOMBUCHA IS MORE THAN A DRINK

CHOOSING YOUR FIRST KOMBUCHA

FROM FERMENTATION TO FLAVOUR: HOW KOMBUCHA IS MADE

THE NONTOX TOOLBOX FOR LIVING ALCOHOL FREE

HOW TO USE THE GUIDE

Pink dots on a page indicate support and information for someone new to Sober October, Mindful Drinking, or Sobriety

Fluro Green dots on a page indicate support and information for someone experienced with Sober October, Mindful Drinking, or Sobriety

Purple dots on a page indicate info about Kombucha and Gut Healthy Drinks

Cerulean dots on a page indicate info about Low Calorie / Low Sugar drinks

Maroon dots on a page indicate info about Alcohol Free Wine

Pale Straw dots on a page indicate info about Alcohol Free Beers

Turquoise dots on a page indicate info about RTD’s

Black dots on a page indicate info about Cider

Forest green dots indicate CBD and Hemp Based drinks

Pthalo green dots indicate adaptogens and nootropics

Navy dots indicate mood enhancing and functional drinks

Flags indicate where drinks / brands are available

The map of Europe indicates brands / drinks available in Europe

The map of the world indicates that brands / drinks are available globally

TO THE CARNIVAL

ROLL UP!

So, you’ve decided to join the Sober October challenge. First of all—congratulations! Whether you're taking your first steps toward a sober life, cutting back on alcohol, or just curious about mindful drinking, Sober October is the perfect chance to kickstart your journey. And don’t worry, it doesn’t have to be boring or lonely— it is a carnival of opportunities to discover new experiences, flavours, and a fresh perspective on life without alcohol. Here’s how you can navigate this exciting first month and beyond.

Set Your Intentions

Before you dive in, take a moment to reflect on why you’re participating. Are you looking for better health, mental clarity, or a fresh approach to your social life? Understanding your "why" will give you a strong foundation. Write down your goals or intentions, whether it's improving your sleep, cutting back on drinking, or just taking a break to see how you feel.

Build a Supportive Network

Going alcohol-free for a month doesn’t mean you have to do it alone. Whether it’s reaching out to supportive friends or joining online communities like the NonToxicated Facebook group, it’s essential to have a network cheering you on. Having people who understand your goals can make all the difference in staying on track.

Stock Up on Alcohol-Free Alternatives

One of the best parts of the alcohol-free movement is discovering delicious drinks that give you all the flavour without the hangover. Stock your fridge with alcohol-free beers, spirits, and craft sodas. Brands like Lyre’s, Seedlip, and Big Drop Brewing have crafted some amazing alternatives. This way, when the craving hits, you can still indulge in something tasty.

Create New Rituals

For many, alcohol is tied to specific rituals—Friday night cocktails, a glass of wine after work, or a celebratory toast. During Sober October, you’ll need to replace these with new, healthy rituals. Maybe it’s brewing a calming herbal tea in the evening or treating yourself to a refreshing AF (alcohol-free) drink while watching your favourite show.

Prepare for Social Situations

Social events can be tricky when you’re going alcohol-free. But remember, just because you're skipping alcohol doesn’t mean you have to skip the fun. Prepare a few responses for when someone offers you a drink—whether it’s a polite "I’m on a break this month" or a more personal reason. Having an alcohol-free drink in hand also helps avoid the dreaded "Why aren’t you drinking?" question.

Track Your Progress

Celebrate each milestone. Whether it’s tracking how much better you’re sleeping, your energy levels, or how much money you’ve saved, keeping a log will help you stay motivated. Many people find that just a few days into Sober October, they start feeling the benefits.

Manage Cravings

There may be moments when you feel tempted to reach for an alcoholic drink—especially if alcohol has been a go-to during stressful times. It's important to acknowledge these feelings without giving in to them. Keep yourself busy with hobbies, exercise, or spending time with loved ones. Practice mindfulness or deep breathing to reduce the urge.

Embrace the Benefits

After just a few weeks, many people notice the incredible physical and mental benefits of going alcoholfree. Improved sleep, clearer skin, more energy, and better focus are just a few perks. By the end of Sober October, you might even feel so great that you’ll want to extend your alcohol-free streak.

Plan for the Future

As Sober October winds down, think about what your next steps will be. Will you continue your alcoholfree journey, or perhaps switch to mindful drinking? No matter your choice, it's important to plan so you can carry the benefits of this month with you.

Celebrate Your Success

At the end of the month, take a moment to celebrate your achievement. Whether you’ve noticed big changes or small ones, completing Sober October is something to be proud of. Treat yourself to a reward, and reflect on what you’ve learned about yourself along the way.

Sober October is more than just a challenge—it’s an opportunity to reevaluate your relationship with alcohol and embrace new, healthier habits. Whether you’re considering long-term sobriety or just testing the waters, you’ve got an incredible support system and endless alcohol-free options to explore.

As you embark on this journey, remember that it’s all about progress, not perfection. Welcome to your personal carnival of sober living—enjoy the ride!

THE KEY DIFFERENCE BETWEEN ALCOHOL-FREE & LOW-ALCOHOL DRINKS

The key difference between alcohol-free and low-alcohol drinks lies in the amount of alcohol they contain. Here’s a breakdown:

1. Alcohol-Free Drinks

- Alcohol Content: Legally, alcohol-free drinks must contain no more than 0.5% alcohol by volume (ABV).

- What It Means: Even though these drinks may contain a trace amount of alcohol (from fermentation), it’s so minimal that they are classified as "alcohol-free" and won’t typically have an intoxicating effect. Many kombuchas, alcohol-free beers, and wines fall into this category.

- Who It's For: Alcohol-free options are great for people who are avoiding alcohol altogether but don’t mind tiny trace amounts, such as mindful drinkers, sober individuals, or those reducing their intake for health reasons.

2. Low-Alcohol Drinks

- Alcohol Content: Low-alcohol drinks generally contain up to 1.2% ABV but can be higher depending on the country’s regulations.

- What It Means: These drinks are lower in alcohol than their regular counterparts but still contain a small amount. They can be a stepping stone for those reducing their alcohol intake but not going completely alcoholfree.

- Who It's For: Low-alcohol options suit those who want to cut down their alcohol intake but still enjoy a slight buzz, or prefer the flavor profile of slightly alcoholic beverages.

Summary

- Alcohol-Free: 0.5% ABV or lower, essentially non-intoxicating, and ideal for those avoiding alcohol.

- Low-Alcohol: Between 0.5% to 1.2% ABV (or more in some cases), still containing some alcohol but much less than standard drinks.

Both options can help you stay social and enjoy flavorful beverages without the impact of standard alcohol drinks, making them perfect for mindful drinking occasions like Sober October!

HOW TO CREATE YOUR OWN ALCOHOLFREE FUN:

AF Cocktail Recipes to Start the Journey

Embarking on your alcohol-free journey can feel both exciting and a bit daunting. You might be wondering how to fill the gaps once filled by

that glass of wine or cocktail at the end of the day. But here’s the good news: embracing sobriety or mindful drinking can unlock a world of fun, creativity, and flavorful beverages. And what better way to dive in than with the vibrant and colorful theme of Sober October’s Carnival?

In this guide, we’ll walk you through some simple, delicious, and carnival-inspired cocktail recipes that will turn your kitchen into a party of flavor. These drinks are not just for newcomers but are also a refreshing alternative for anyone, no matter how long you've been alcohol-free. Think of it as your very own festive fairground of taste, with a mix of bright, bold, and healthy ingredients.

Why AF cocktails?

Before we jump into the recipes, let’s talk about why AF cocktails are a great way to enhance your alcohol-free journey.

1. Keep social occasions exciting: With a colorful cocktail in hand, you’ll never feel like you’re missing out.

Reintroduce creativity into your drinks: Alcohol often limits our drink choices, but going AF means you can experiment with a wide variety of flavours, textures, and ingredients.

2. Support your health: Many cocktail recipes include fresh fruit, herbs, and natural sweeteners, making them a healthy alternative to sugary soft drinks.

3. Now, let’s get into the carnival spirit with some fun and easy cocktail recipes!

AF cocktails

Inspired by the bright colors of cotton candy seen at every carnival, this cooler is a refreshing mix of fruit flavours that will make you feel like a kid again.

Ingredients:

- 1 cup of pink lemonade

- 1/2 cup of sparkling water

- 1 tablespoon of fresh lemon juice

- A pinch of edible glitter (optional for that extra carnival magic)

- Ice cubes

- Garnish: a small tuft of real cotton candy

Instructions:

1. In a tall glass, combine pink lemonade and sparkling water.

2. Stir in the lemon juice for an extra zing.

3. Add ice cubes and sprinkle a touch of edible glitter if you're feeling festive.

4. Garnish with a small piece of cotton candy just before serving, allowing it to slowly dissolve for a bit of sweetness.

This fizzy, fruity drink is reminiscent of the bright lights and excitement of a Ferris wheel. It’s simple to make and full of bold flavours that will keep you coming back for more.

Ingredients:

- 1/2 cup of mixed berry juice (blueberry, raspberry, or blackberry)

- 1/2 cup of ginger beer (alcoholfree)

- 1 tablespoon of lime juice

- Fresh berries for garnish

- Ice cubes

Instructions:

1. Pour the mixed berry juice into a glass with ice cubes.

2. Slowly add the ginger beer to keep that delightful fizz.

3. Stir in the lime juice for a little tartness.

4. Garnish with fresh berries on the rim, and enjoy the carnival ride in a glass!

Step right up and enjoy this tropical spin on the classic piña colada. This alcohol-free version is creamy, indulgent, and perfect for anyone who loves a little coconut and pineapple.

Ingredients:

- 1 cup of coconut milk

- 1/2 cup of pineapple juice

- 1 tablespoon of honey (optional)

- Ice cubes

- Pineapple wedge and cherry for garnish

Instructions:

1. In a blender, combine the coconut milk, pineapple juice, and honey.

2. Add ice cubes and blend until smooth.

3. Pour into a tall glass and garnish with a pineapple wedge and cherry.

4. Sip and imagine the smooth ride of a carousel under a clear sky.

Cotton Candy Cooler Ferris Wheel Fizz

Carousel Colada

Inspired by that buttery popcorn smell that fills the air at carnivals, this punch mixes savory and sweet for a unique flavor profile.

Ingredients:

- 1 cup of apple cider

- 1/2 cup of sparkling water

- 1 tablespoon of maple syrup - Popcorn kernels for garnish

Instructions:

1. Mix the apple cider, sparkling water, and maple syrup in a glass with ice.

2. Add a few popcorn kernels as a fun garnish.

3. Enjoy this punch while imagining yourself grabbing a fresh bag of popcorn at the fair.

What’s a carnival without candy apples? This spritz takes that crisp, tart apple flavor and transforms it into a cocktail that’s perfect for fall.

Ingredients:

- 1/2 cup of apple juice

- 1/2 cup of sparkling cranberry juice

- 1 tablespoon of cinnamon syrup

- Ice cubes

- Apple slice and cinnamon stick for garnish

Instructions:

1. Pour the apple juice into a glass with ice cubes.

2. Top with sparkling cranberry juice for a fizzy finish.

3. Stir in the cinnamon syrup for that cozy fall flavor.

4. Garnish with a slice of apple and a cinnamon stick.

Why Carnival-Themed AF cocktails for Sober October?

Sober October is an excellent opportunity for both newcomers and long-time participants in the sober-curious movement to explore new flavours and experiences. By incorporating the whimsical, joyful spirit of a carnival into your alcohol-free drinks, you turn the challenge of giving up alcohol into an exciting and creative journey.

As a newcomer, these drinks help you stay engaged with your commitment while offering fun, festive alternatives to traditional alcoholic beverages. And for those who have been sober or mindful drinking for a while, the carnival theme is a chance to celebrate how far you've come—proving that life without alcohol can be just as vibrant, if not more so.

Tips for Your cocktailMaking Adventure

1. Experiment with flavours: Don’t be afraid to swap ingredients or add your own twist to these recipes.

2. Use Fresh Ingredients: The fresher your fruit, herbs, and juices, the better your AF cocktails will taste.

3. Get Social: Share your creations on social media with the hashtags SoberOctober and CarnivalAF cocktails.

4. Keep It Fun: Remember, the point of Sober October is to enjoy a healthier lifestyle while still having fun. Celebrate your wins with these delicious AF cocktails!

Let’s toast to a vibrant, flavorful, and alcohol-free Sober October!

Whether you're just starting your alcohol-free journey or you've been sober for a while, the possibilities for fun and creativity with AF cocktails are endless. This Sober October, embrace the carnival spirit, try something new, and share the joy of flavorful, alcohol-free living with friends, family, and the NonToxicated community.

Ready to jump on the cocktail bandwagon? Start with these carnival-inspired drinks, and let us know your favorites!

Popcorn Punch

Candy Apple Spritz

BENEFITS THE SOBER OCTOBER

WHAT YOU CAN EXPECT IN JUST 31 DAYS OF

Sober October is like stepping into the grand carnival of transformation. It's a vibrant, immersive experience where you get to explore a whole new world of wellness, mental clarity, and better health—without the buzz of alcohol.

Whether you’re new to sobriety or mindful drinking, Sober October provides the perfect opportunity to focus on yourself, all while having fun. So, grab your virtual carnival tickets, and let’s explore what the next 31 days can offer.

A journey through a carnival of long-lasting rewards. The more you participate, the more thrilling the experiences become.

Immediate Benefits of Going Alcohol-Free

The carnival of Sober October where every booth promises something new. As you ditch the drinks, your body begins its own funfair of healing and rejuvenation.

Here's what to expect:

1. Better Sleep: Within just a few days, you’ll notice your sleep quality improving. Alcohol is a known sleep disruptor, affecting REM cycles. Expect fewer waking moments at night, deeper sleep, and waking up feeling refreshed.

2. Clearer Skin: Alcohol dehydrates your skin, leaving it dull and prone to breakouts. After just a week or two, you’ll notice your skin regaining its glow, as proper hydration and balanced hormones kick in.

3. Increased Energy: Without alcohol draining your system, you’re more likely to feel vibrant and energized throughout the day. This means more productivity, sharper focus, and the ability to take on challenges with a clear mind.

4. Improved Mental Health: Alcohol is a depressant that can heighten feelings of anxiety and sadness. During Sober October, many participants report feeling lighter, less stressed, and more emotionally balanced.

Positive Changes: Long-Term Gains

Think of Sober October as a journey through a carnival of long-lasting rewards. The more you participate, the more thrilling the experiences become. By the end of the month, you'll not only enjoy physical benefits but also experience a new level of mental and emotional clarity.

- Weight Loss: Cutting out alcohol means fewer empty calories. Whether you're sipping on alcohol-free gin or sampling alcohol-free beers like Clausthaler or Big Drop Brewing, you'll likely notice a difference on the scale without sacrificing flavor.

- Better Relationships: Sober October allows you to reconnect with loved ones in more meaningful ways, without alcohol clouding conversations. The carnival atmosphere becomes even more enjoyable when shared with those you care about.

- Financial Savings: With less money spent on alcohol, you’ll be able to indulge in other areas of life—maybe even splurge on premium alcoholfree drinks like Ceder’s Non-Alcoholic Gin or Clean Co’s Clean G.

AF Drinks to Enjoy During Sober October

Just because you’re skipping alcohol doesn’t mean you need to miss out on delicious drinks. The alcohol-free drinks world is vast and growing, and Sober October is the perfect time to explore it.

1. Alcohol-Free Beers: Brands like Lucky Saint and Athletic Brewing Co are producing award-winning brews that mimic the taste of traditional beers without the alcohol. They’re perfect for social gatherings, keeping the carnival spirit alive without the buzz.

2. Alcohol-Free Spirits: If you love your cocktails, try experimenting with nonalcoholic spirits like Sea Arch or Pentire. These gin alternatives offer complex, botanical flavours that feel just as sophisticated as their alcoholic counterparts.

3. Non-Alcoholic Wines: For wine lovers, alcohol-free options like Thomson & Scott Noughty sparkling wine or Eisberg de-alcoholized wines offer a delightful alternative, ideal for pairing with meals or just enjoying on a quiet night.

4. Fruity Alcohol-Free Sodas: If you're looking for something refreshing, Fruitbelt and Hip Pop offer alcoholfree sodas made with natural ingredients that fit right into a healthy, sober lifestyle. These are perfect for those who want something more flavorful than water but still alcoholfree.

Navigating the Social Side of Sober October

Social settings can feel tricky without a drink in hand, but the key is preparation. This October carnival is filled with opportunities to stay social and connected:

- Bring Your Own AF Options:

Whether you're going to a party or a family dinner, bringing your own alcohol-free alternatives like Ready to Drink options or Fentiman’s tonic waters can ensure you're not left with limited options.

- Try Sober Socials: Join virtual or inperson sober meetups where you can engage with like-minded people. The NonToxicated community will host numerous challenges throughout October, creating a bunch of opportunities to connect with fellow mindful drinkers.

- Engage in Mindful Drinking: Even if you're not fully committed to going alcohol-free, Sober October is a great time to explore mindful drinking. This means being more conscious of when, why, and how much you drink, allowing you to savor each experience fully.

Wrapping Up the Carnival Experience

Sober October is more than just a break from booze—it's an invitation to a healthier, more vibrant lifestyle. Whether you’re a newcomer or a seasoned alcohol-free consumer, there’s something magical about embracing a month dedicated to

wellness, fun, and growth. By the end of the carnival, you'll feel revitalized, and perhaps, ready to extend your alcohol-free journey beyond October.

So, grab your virtual ticket, prepare your alcohol-free beverages, and join us in this festive celebration. Let the Sober October carnival begin!

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Whether you'd still like a buzz of hemp-derived THC or you're looking for a completely nonintoxicating experience (hello, CBD and Cheerz!), new customers get 15% off their first Mighty Kind order with code NONTOX15 and all orders over $90 ship to your doorstep for free!

Celebrate Sober October with Mighty Kind!

ANOPPORTUNITYTOCELEBRATE EMBRACE THE EXPERIENCE!

For those embarking on their first Sober October journey or new to alcohol-free living, it's important to realise that this experience is an opportunity to celebrate! Whether you're choosing sobriety for health reasons, mental clarity, or to reassess your relationship with alcohol, stepping into this new lifestyle can feel like entering an exciting new world full of vibrant, eye-catching attractions, new tastes, and exhilarating moments. Sober October is your opportunity to ride the thrilling Ferris wheel of selfdiscovery and dive into a world of alcohol-free drinks, mindfulness, and fun.

Imagine yourself stepping into a fairground—bright colors, laughter, games, and music everywhere you turn. Sober October is the same, but instead of a ticket to a merry-goround, it’s your ticket to a month of vibrant health, mental clarity, and delicious alcohol-free options.

Starting your alcohol-free journey can feel daunting, but it doesn't have to be. Whether you’ve decided to become alcohol-free or want to explore mindful drinking, there’s a whole world of possibilities waiting for you. Here’s how you can embrace Sober October with ease:

1. The Opening Parade: Setting the Stage

The first few days can be the toughest, much like waiting for the carnival gates to open. Your cravings might be knocking, but there’s a simple way to reframe this challenge—think of it as excitement! Much like a parade starts the carnival, setting your intention for Sober October can launch your experience with excitement and anticipation.

- Tip: Write down your “why.” Whether it’s for health, mental clarity, or to challenge yourself, your reason is the foundation of your Sober October experience.

2. Carnival Games of Distraction: Navigating Cravings

Every carnival has games that require focus and skill—these can serve as great metaphors for managing cravings. When you feel tempted to reach for a drink, try engaging in a fun distraction or task. These small wins can shift your focus away from alcohol and toward healthier habits.

- Try this: Engage in a quick mental or physical challenge every time a craving hits.

- Play a mobile game or read a few pages of a book

- Start a small workout—push-ups, jumping jacks, or a brisk walk.

3. The Refreshment Stalls: Discovering New Drinks

There are endless options at the refreshment stands. This is the fun part of your Sober October! Alcohol-free spirits, beers, and AF cocktails are booming in popularity, and there are countless varieties to try. A carnival isn’t fun without snacks, and Sober October isn’t fun without tasty AF options.

- Alcohol Free Gin: Swap your G&T for an alcohol free option like New London Light’s Midnight Sun.

- Alcohol-Free Beers: Crack open a cold one without the buzz. Brands like Big Drop Brewing, Lucky Saint, and Sobah provide a fantastic range of alcohol-free beers to try.

- Alcohol-Free Wine: Enjoy a glass of Edenvale or Thomson & Scott Noughty sparkling wine for that celebratory feeling without the alcohol content.

4. Mindful Drinking: The Ferris Wheel of Self-Reflection

As you go higher on the Ferris wheel, you gain perspective. Mindful drinking is about paying attention to how, why, and when you drink—without judgment. During Sober October, take a moment to reflect on how you feel, emotionally and physically, after not drinking. This awareness will help you make better choices down the line.

- Activity: Keep a Sober October journal to track your mood, energy levels, and thoughts.

5. Rollercoaster Emotions: Ride the Highs and Lows

As a singer crooned in the 90's, “Life is a rollercoaster, you just gotta ride it” - and your sober journey will be the same. It’s natural to have days where you miss drinking and days where you feel on top of the world. Embrace both experiences.

- Tip: On low days, remind yourself of the benefits you’re gaining—clearer skin, more energy, better sleep—and on high days, celebrate your wins!

For the Experienced AF Consumer: Deepen Your Carnival Experience

If you’ve been alcohol-free or mindful drinking for a while, Sober October is a time to rediscover the joys of this lifestyle, much like revisiting a favorite ride. You’ve already experienced the benefits of being alcohol-free, so now is your time to try new things, solidify your habits, and help inspire others.

1. Become a Guide: Help Newcomers

Your experience is invaluable to those just starting their alcohol-free journey. Sharing your tips, wisdom, and favorite drinks can help newbies navigate their own paths during Sober October.

- Tip: Consider sharing your favorite alcohol-free drink recipes, tips on handling social situations, or motivational stories in the NonToxicated community.

2. The Taste Adventure: Explore New AF Drinks

Expand your AF palate by trying new alcohol-free spirits, wines, and beers. Whether it’s a new craft beer or an innovative spirit, the market is constantly evolving with exciting new options.

- Explore: Try Crossip in a sophisticated cocktail or go for a refreshing Drop Bear Beer—a UK-based AF beer making waves internationally.

3. Community Carnival: Connect and Share

The NonToxicated community thrives during Sober October, with members from across the globe sharing their experiences, challenges, and triumphs. This is the perfect time to reconnect with others who are on the same journey.

- Tip: Host a virtual happy hour or join an alcohol-free tasting event to deepen your connections and discover new brands.

Embrace Sober October with an adventurous Spirit!

Whether you’re just starting out or are a seasoned alcohol-free enthusiast, Sober October is a fantastic opportunity to dive into the colorful, fun-filled world of alcohol-free living. Think of it as your carnival—full of vibrant experiences, new drinks to try, and connections to make. With the NonToxicated community by your side and a plethora of delicious alcohol-free drinks to choose from, this month can be a celebration of health, joy, and self-discovery.

Join us for a fun, festive, and flavorful Sober October!

FRE TIME TO NOW IS THE PERFECT GO ALCOHOL

The excitement of exploring something new, the anticipation of change, and a hint of uncertainty are all part of the journey. Sober October offers a dazzling array of experiences, each one inviting you to explore different aspects of living without alcohol. From alcohol-free tastings to discovering new non-alcoholic beers, the month is filled with opportunities to have fun, feel supported, and embrace a healthier, more mindful way of life.

Sober October, a campaign that encourages people to go alcohol-free for 31 days, is a fantastic time for anyone curious about sobriety or mindful drinking to jump in. It’s a month dedicated to resetting habits, exploring new options, and joining a supportive global community of people on similar journeys. Think of it as a carnival, where each tent offers a new way to engage—whether it's a fun challenge, a tasting of new alcohol-free drinks, or a conversation with others who have been where you are.

For newcomers, it’s not just about giving up alcohol; it’s about gaining so much more—clarity, energy, and a sense of control. Plus, the timing couldn’t be better. With the festive season just around the corner, October provides a great opportunity to build healthier habits before the social calendar gets packed.

Building Your Carnival of Support

At any carnival, having good company makes the experience more enjoyable, and Sober October is no different. Building a strong support network can make your journey easier and more rewarding. Whether you’re reaching out to friends and family, joining online communities, or participating in sober events, there’s a wealth of people who can offer advice, encouragement, and understanding.

1. Online Communities: Platforms like NonToxicated’s Facebook group provide an incredible space for you to connect with others on a similar journey. You’ll find daily inspiration, drink recommendations, and stories from people who have embraced alcohol-free living.

2. Personal Networks: Let your close friends and family know about your Sober October journey. Encourage them to support you by joining you in alcohol-free activities or even by trying some of the delicious alcohol-free drinks available.

3. Sober Meetups & Events: Check out local events or virtual meetups. Sober October often features gatherings where people can meet, chat, and try out new alcohol-free beverages together. It’s like going to a carnival with friends—you’ll feel more connected and less tempted to revert to old habits.

Alcohol-Free Drinks: Fun and Flavor Without the Hangover

One of the highlights of Sober October is exploring the world of alcohol-free drinks. If you're worried that going alcohol-free means missing out on the fun, think again! The AF market has exploded with delicious options that don’t compromise on taste or experience.

1. Alcohol-Free Spirits: Brands like Seedlip and Caleño have mastered the art of creating non-alcoholic spirits that still give you the sophisticated, botanical flavours of a classic gin. Serve them up with tonic, fresh lime, or your favorite garnish for a refreshing alcohol-free G&T.

2. Non-Alcoholic Beers: Whether you’re a fan of lagers, IPAs, or stouts, alcohol-free beers have come a long way in both flavor and variety. Brands like Nirvana Brewing and Athletic Brewing offer excellent alcohol-free beers that satisfy your craving without the buzz. Perfect for watching a football game or enjoying a weekend barbecue.

3. Alcohol-Free Wines and Sparkling drinks: Celebrations don’t have to be dry—just alcohol-free! Alcohol-free wines and sparkling drinks, like those from Thomson & Scott’s Noughty or Belle & Co, provide a fantastic alternative for special occasions, date nights, or just to enjoy with a good meal.

4. Adult Soft Drinks: The carnival of drinks doesn’t stop at just alcohol-free versions of familiar drinks. Brands like Gunner’s and Twisted Kombucha offer innovative soft drinks that are crafted for adult palates, bursting with complex flavours that make them a real treat.

Fun Challenges to Keep You Engaged

Sober October is also about having fun. What’s a carnival without some games, right? To keep things exciting, NonToxicated offers a series of challenges throughout the month to engage the community and help you stay on track.

The cocktail Master Challenge: Experiment with creating your own alcohol-free drinks. Try mixing an alcohol-free gin with fresh fruit and herbs to make a unique, delicious cocktail. Share your recipe with the community using #cocktailMaster and see how creative others are getting!

The Sober Adventurer Challenge: Explore new places or try new activities that don’t involve alcohol. Go for a hike, visit a museum, or attend a local event. Document your journey with photos and stories, and share them in the group for encouragement and inspiration.

The Mindful Drinkers Challenge: Practice mindfulness in your drinking habits by slowing down and really savoring each alcohol-free drink. Notice the flavours, textures, and aromas, and share your reflections with the community. This is a great way to learn to appreciate the experience of drinking, even without alcohol.

Embracing the Spirit of Sober October

Whether you’re brand new to alcohol-free living or just dipping your toes in for Sober October, this is the perfect time to explore, experiment, and engage. Sober October offers something for everyone—fun challenges, amazing alcohol-free drinks, and a supportive community ready to cheer you on. So grab your ticket, step inside, and enjoy the ride! Whether you're discovering alcohol-free spirits for the first time or challenging yourself with new sober adventures, there's no better time to jump in and experience the vibrant world of sober living.

Join the Fun!

Sober October isn’t just about quitting alcohol; it’s about gaining new experiences, connecting with likeminded individuals, and having fun along the way. Embrace this time, and see what you can discover about yourself and your drinking habits.

With the support of the NonToxicated community, a wide range of alcohol-free drinks, and plenty of challenges to keep you engaged, this Sober October could be the start of a healthier, happier you. Let's raise a alcohol free glass of something to a fun, refreshing, and vibrant month ahead!

THE FUN OF BEING PRESENT

ENJOY SOCIAL EVENTS WITHOUT ALCOHOL

Whether you’re embarking on a new alcohol-free journey, exploring mindful drinking, or have been sober for a while, the thrill of being fully present at social events without

Picture a carnival. The lights, the laughter, the colors – all these things come alive when you’re fully present. This is exactly what an alcohol-free life can feel like at social events. There’s a common misconception that socialising without alcohol is dull, but we’re here to flip that script.

At the heart of this carnival-themed Sober October is the idea that you can enjoy your time with friends and family even more when you’re engaged, aware, and vibrant – not clouded by alcohol. Think of it as stepping off the merrygo-round of hangovers and sluggish mornings, and onto the thrilling ride of energy, connection, and genuine fun.

TIPS FOR ENJOYING SOCIAL EVENTS WITHOUT ALCOHOL

1. Set Your Intention Before You Go

Just like buying your carnival tickets in advance, set your intention before heading to a social event. Whether it’s to enjoy the company, try out new alcohol-free drinks, or simply experience the event fully, having a clear goal in mind helps you stay confident in your decision not to drink.

2. Find Your Drink of Choice

Just because you’re not drinking alcohol doesn’t mean you have to stick to water. There’s a whole world of alcohol-free drinks to explore, from alcohol-free beers to botanical gins and even complex zero proof cocktails. Some brands to try include:

- Lyre’s: Offering a range of alcohol-free spirits, including gin, whisky, and rum alternatives, Lyre’s brings a touch of sophistication to any cocktail.

- Big Drop Brewing Co.: For beer lovers, Big Drop’s alcohol-free range gives you the satisfaction of a good brew without the alcohol. From pale ales to stouts, there’s something for every beer aficionado.

- Herbarium: If you’re into botanical drinks, Herbarium’s botanicals for a predinner drink or just a refreshing sip with friends.

- Fentimans: Known for their high-quality mixers, Fentimans offers a range of beverages that can easily stand alone, like their Rose Lemonade or Victorian Lemonade – making them ideal for sipping throughout the night.

3. Embrace the Social Aspect

Social events are about people, not the drinks. Shift your focus to building connections, laughing with friends, and enjoying the moment. Engage in conversations and listen actively. Without alcohol dulling your senses, you’ll find yourself more present and able to connect on a deeper level.

4. Create Your Own Ritual

Many people associate drinking with rituals: opening a bottle, pouring a glass, etc. Replace that ritual with something new and personal. It could be as simple as making a beautiful cocktail before heading out, or bringing your favorite AF drink in a stylish bottle to share.

For Newcomers: Navigating Sobriety

If you’re new to alcohol-free living, think of this as your first visit to the carnival. It might feel unfamiliar at first, but soon enough, you’ll realize that the thrills and fun are still there – and they’re even better when experienced fully.

1. Prepare a Response

If you’re worried about how to respond when someone offers you a drink, have a response ready. Whether it's "I'm taking a break this month," or "I'm exploring some great alcohol-free drinks," stay confident and proud of your decision.

2. Be Open to New Experiences

socialising without alcohol may feel different initially, but keep an open mind. The first time you ride the Ferris wheel, it’s exciting but maybe a little scary. The second time, you want to go higher. Embrace this new chapter of socialising and focus on the benefits, like waking up refreshed the next morning.

For Veterans: Enhancing Your Alcohol-Free Social Life

For those of you who’ve been on this ride for a while, Sober October is a great time to deepen your alcohol-free experience.

1. Challenge Yourself to Try Something New

Even if you’ve been AF for a while, it’s easy to stick to your usual routine. Use this carnivalthemed month to try something new. Experiment with more advanced cocktail recipes, explore new alcohol-free beers from around the world, or even host a tasting night with friends to try out new AF products. Brands like Vinada Wines offer a sophisticated take on alcohol-free wine and beer, perfect for elevating your sober October experience.

2. Share Your Journey

By this point, you have plenty of wisdom to share. Whether it's tips for enjoying events without alcohol or your favorite alcohol-free drinks, sharing your story can inspire others. Use your platform, whether that’s social media or in-person conversations, to be a guide for those who are just starting their alcohol-free journey.

3. Organise an AF Carnival-Themed Party

Why not host your own alcohol-free event? Create a fun atmosphere with games, music, and a range of alcohol-free beverages. Not only is this a great way to socialise, but it also shows others that they don’t need alcohol to have a good time.

Your Alcohol-Free Carnival Awaits

Sober October isn’t just about giving up alcohol; it’s about gaining something in return – more energy, better mental clarity, and deeper connections with the people around you. Whether you’re just beginning your alcohol-free journey or have been on this path for a while, this carnival-themed month offers a chance to celebrate and enjoy the fullness of life.

So grab a drink, enjoy the rides, and step into the fun of an alcohol-free lifestyle. Your carnival awaits!

STEP RIGHT UP!

Picture this: stepping into a big top tent. The bright lights, the sense of excitement, and the buzz of adventure ahead. For many, Sober October is that first step into the unknown world of sobriety. It can feel overwhelming, but like any great carnival ride, once you buckle in, it’s a thrilling experience full of ups, downs, and twists you never saw coming.

The same goes for embarking on your alcohol-free journey. Whether you're taking your first step into mindful drinking or committing to a fully sober lifestyle, Sober October is an excellent time to start. It's a 31-day challenge that allows you to experiment with living alcohol-free without any long-term commitments.

The First Ride: What to Expect

For those new to the challenge, one of the first things you'll notice is how much more present you feel. Without alcohol clouding your mind, everything seems clearer, brighter, just like walking into a carnival. Instead of feeling like you're dragging through life with a hangover or dullness, you wake up with energy, ready to tackle the day ahead.

But what happens when the cravings hit, or the social events feel daunting? That’s when it’s time to stock up on alcohol-free alternatives. Many people new to sobriety feel anxious about missing out on the social aspect of drinking. Here's the great news: alcohol-free drinks have never been better. Whether you crave the complex flavours of a wellmade gin or the satisfying taste of a craft beer, there’s a world of options to explore.

Sober Essentials: Your Alcohol-Free Drinks Bar

Just as no carnival is complete without popcorn and cotton candy, no sober October celebration is complete without a well-stocked alcohol-free bar. Here’s how you can build your own at home, filled with the essentials:

- Alcohol-Free Spirits: Brands like ANON are leading the way with drinks that offer the botanical complexity of traditional spirits but without the alcohol. These spirits are perfect for mixing with tonic water or crafting your own alcohol-free cocktails.

- Alcohol-Free Beer: For those who enjoy the crisp, refreshing taste of beer, alcohol-free options like Wookey Brew or 1820 Brewing provide a fantastic alternative. These beers have the same satisfying taste without the aftereffects of alcohol.

- Non-Alcoholic Wine: If wine is more your style, try Plus & Minus or Zeno Wines. Both offer a delightful range of reds, whites, and sparkling wines that pair well with food or can be enjoyed on their own.

Set up your home bar with these essentials and add some carnival flair by experimenting with garnishes and mixers. Throw in a citrus twist, a splash of soda, or even some fresh herbs to make your drinks feel special.

One of the biggest challenges when you’re new to mindful drinking or sobriety is the social aspect. It’s easy to feel left out when everyone around you is indulging in alcoholic beverages. But just like a merry-go-round, this part of the journey has its rhythm.

Here are some quick tips to make social situations easier:

1. BYOAFD (Bring Your Own Alcohol-Free Drink): Show up prepared with your favorite alcohol-free beverages. Not only will it ensure you have something to drink, but it also serves as a conversation starter.

2. Celebrate Mindfully: Remember, the carnival isn't about what you're drinking; it’s about the fun and connection. Focus on the laughter, the games, and the people.

3. Mix it Up: Offer to make alcohol-free cocktails for the group. Use drinks like Mahala to craft delicious concoctions that everyone can enjoy.

The Funhouse: Managing the Unexpected Twists

No carnival would be complete without a funhouse – full of twists, surprises, and moments that challenge you. The same goes for going sober. As you begin your alcohol-free journey, you might encounter unexpected emotions, moments of temptation, or even social pressure. Remember, this is all part of the ride.

If you’re feeling overwhelmed, here’s how to navigate through:

- Focus on the Positive: Think about how great you’ll feel the next morning without a hangover.

- Connect with Others: You’re not alone. There are thousands of others on this ride with you, including our very own NonToxicated community, where you can share your struggles, victories, and tips.

- Treat Yourself: Carnival-goers know the importance of a little indulgence. Give yourself a treat – whether it’s your favorite alcoholfree drink or a delicious snack.

The Carousel of Cravings: Navigating Social Events

The Grand Finale: Long-Term Rewards of an AlcoholFree Life

For those who have been alcohol-free for a while, Sober October is a fantastic opportunity to reflect on how far you've come. Think of it as the fireworks at the end of a great day. By now, you've experienced the benefits: clearer skin, better sleep, improved mental clarity, and a greater sense of well-being.

This October, challenge yourself to take it a step further. Maybe try a new alcohol-free drink or mix up your go-to social routine. And if you’re feeling generous, why not bring a friend along on this journey?

For long-term sober individuals, Sober October can be a great way to pay it forward. Offer advice, share your story, and be an inspiration to those just stepping into this carnival ride of an alcohol-free life.

Join the Sober October Carnival with NonToxicated!

Whether you're a newcomer or a seasoned pro, we’re excited to have you join us for Sober October. It’s going to be a month filled with laughter, connection, and, of course, amazing alcohol-free drinks. Let’s celebrate together, carnival style!

In this guide, we’ve covered the essentials for a fun-filled, alcohol-free October. With the support of the NonToxicated community and delicious drink options at your fingertips, you’ll find this journey through Sober October exhilarating.

A JOURNEY FOR NEWCOMERS TO SOBRIETY & MINDFUL DRINKING

Sober October isn’t just any ordinary event; it's an exciting opportunity to explore the many delights of alcohol-free living, all while immersing yourself in a community that's supportive, diverse, and full of shared experiences. Whether you’re just dipping your toes into the sober curious movement or are looking to enhance your mindful drinking journey, Sober October can be your ticket to a richer, healthier lifestyle.

There’s something here for everyone. Let’s take a stroll through some of the key attractions and experiences you’ll encounter on your alcohol-free adventure, and discover how to make the most of Sober October.

THE CARNIVAL OF CHOICES: EXPLORING ALCOHOL-FREE ALTERNATIVES

One of the biggest challenges when transitioning to an alcoholfree or mindful drinking lifestyle is finding beverages that not only replace the role of alcohol but also bring joy to your palate. Lucky for you, the alcohol-free market has exploded in recent years, offering a variety of delicious alternatives. Think of this as the food court at a carnival—where you can try all sorts of tasty treats.

Start with alcohol-free gin brands like Pentire, known for its crisp botanicals that make the perfect refreshing G&T. If you're a beer lover, Nonny Czech Pilsner offers an impressive alcohol-free craft beer that doesn’t compromise on flavor. And for a celebration-worthy treat, reach for an alcohol-free sparkling option from Belle & Co—ideal for those moments that deserve a toast.

Take the time to explore different brands, much like you’d try different carnival games. You might be surprised to find that your taste buds will develop a whole new appreciation for these alternatives.

THE THRILL OF THE RIDE: NEW EXPERIENCES IN SOBRIETY

Joining the NonToxicated community during Sober October also means you’ll have access to others who are on the same ride, offering support, encouragement, and shared experiences. Take this time to engage with our group, read the stories of others, and share your own journey—it’s like swapping tips with fellow carnival-goers, making the ride less intimidating and more fun.

Fun and Games: Keeping It Social Without the Booze

A carnival wouldn’t be complete without its array of social games and entertainment—and neither should your social life be any less fun just because you’re cutting out alcohol. Sober October is the perfect opportunity to test out how you can have fun and be social without relying on a drink in hand.

From alcohol-free cocktail-making sessions to cocktail challenges, there are plenty of creative ways to stay engaged and connected. Try hosting a sober party where you and your friends can make alcohol-free drinks, using premium products like Seedlip, a popular non-alcoholic spirit that pairs perfectly with mixers.

If you love attending events or nights out, look for alcohol-free venues or gatherings. In the UK, for example, alcoholfree bars such as The Virgin Mary in Dublin offer a lively atmosphere minus the booze. Check your local area for similar spots, or even suggest a cocktail night at your favorite bar!

Winning the Prize: Celebrating Your Milestones

Every carnival has prizes to win, and in your Sober October journey, the prizes are the many physical and mental benefits you'll experience. Expect improved sleep, more stable moods, and a sense of accomplishment every time you choose an alcohol-free drink.

By the end of the month, you’ll likely feel a new level of clarity and health that motivates you to continue your journey— whether as a fully alcohol-free individual or as a more mindful drinker. It’s not about deprivation but about embracing the new, exciting experiences you gain.

Community Spotlight: Celebrating Together in the NonTox Carnival

Just as carnivals are a place of shared joy, Sober October in the NonToxicated community is all about celebrating together. Through our challenges, contests, and virtual events, we’ll keep the excitement alive all month long.

Participate in community challenges where we’ll explore different alcohol-free brands and beverages, with opportunities to win prizes. Share your favorite alcohol-free finds or create your own “carnival drink” using alcoholfree spirits like Lyre’s or Nirvana Beer. With the NonTox Ultimate Guide to Sober October, you’ll have a carnival of ideas and inspiration at your fingertips.

Sober October is not just about giving up alcohol—it’s about gaining new experiences, tastes, and a better version of yourself. Much like a carnival, the journey is filled with unexpected delights, whether you're just getting started or you’ve been on the mindful drinking path for a while. Embrace the excitement, and let’s make this Sober October your most thrilling ride yet!

NAVIGATING SOBER OCTOBER

Stepping into sobriety can feel exciting, maybe a little overwhelming, but full of discovery at every corner. And what better time to start this journey than during Sober October, a month dedicated to exploring the joys of living alcohol-free? Much like the dazzling lights of a circus, your path to mindful drinking or sobriety is filled with colorful experiences, new tastes, and thrilling insights.

As you enter the metaphorical gates of this Sober October "carnival," think of each day as an attraction—a place to learn more about yourself and your relationship with alcohol. Whether you're a newcomer or simply exploring the idea of mindful drinking, this monthlong adventure offers a chance to pause, reflect, and indulge in new experiences, all while keeping alcohol at bay. Let’s explore the rides, stalls, and shows that await you.

The Ferris Wheel: Gaining Perspective

At the heart of any carnival is the iconic Ferris wheel, gently lifting you up and offering a broader perspective. Similarly, Sober October allows you to rise above your usual habits and see your life from a new angle. Alcohol-free living gives you clarity—whether that’s about your health, your relationships, or simply how much better you feel without the regular consumption of alcohol.

Take this month to observe the patterns in your drinking behavior. Do you drink to unwind after work? Is alcohol a staple in your social gatherings? As you rise higher on this Ferris wheel, you gain insights into these habits, giving you the chance to make conscious choices that align more with your well-being.

The Game Stalls: Trying Something New

Just like a carnival’s tempting game stalls, where you’re invited to test your skill or luck, Sober October offers a chance to try new things—especially in the realm of beverages. Gone are the days when your only options were water or sugary soft drinks. The alcohol-free industry has expanded dramatically, with delicious alternatives like alcohol-free gin, beers, and cocktails that provide the same sophisticated sipping experience without the buzz.

Brands like Crossip, offering a range of alcohol-free spirits, and Big Drop Brewing Co., with its award-winning alcohol-free craft beers, make exploring new flavours a treat. You’re not missing out—you're expanding your palate and discovering exciting, healthier options. You can even bring these to social gatherings, showing that having fun doesn’t always require alcohol.

The Funhouse Mirrors: A New Reflection

In a funhouse, mirrors distort reality, bending your reflection into surprising shapes. Sober October offers a similar opportunity to reimagine yourself—without the influence of alcohol. For newcomers, this can be transformative. You might be surprised at how well you handle stress without a drink, or how social situations feel more authentic without the buzz of booze in the background.

This month, challenge yourself to see how alcohol-free living changes your energy levels, your mood, and your interactions. Many people report better sleep, more stable emotions, and improved mental clarity. Sobriety can bring out a version of yourself that feels truer, more vibrant—just like catching your reflection in a mirror that finally shows who you really are.

The Food Stalls: Pairing AF Drinks with Flavor

One of the joys of attending a carnival is indulging in the food, and Sober October is the perfect time to experiment with pairing alcohol-free drinks with your favorite meals. Whether you’re a foodie or just looking to enhance your dining experience, there’s something special about finding the perfect alcohol-free beverage to complement a dish.

For instance, try pairing a Clean G with light salads or seafood, or enjoy a hearty plant-based burger with a chilled glass of BrewDog's Nanny State alcohol-free beer. These pairings can elevate your meals and make your dining experiences just as enjoyable—if not more so—than when you were drinking alcohol.

The Sideshow: The Surprise Benefits

Just like the quirky sideshow acts at a carnival, there are plenty of surprises in store when you choose to go alcohol-free. Many people are surprised by how quickly they notice improvements in their mental health. According to Alcohol Change UK, reducing alcohol consumption can lower anxiety levels and improve mood stability. By removing alcohol, you give your brain and body a chance to reset, reducing symptoms like irritability, stress, and even depression.

Furthermore, organizations like MIND highlight how alcohol often exacerbates mental health issues, even if it feels like a temporary fix. Sober October gives you the space to experience these benefits firsthand, turning what might have seemed like a difficult challenge into a rewarding transformation.

The Carousel: A Continuous Journey

Think of your sober journey as a carousel. It’s a gentle, ongoing process where you can choose how fast or slow you go, but you always have the opportunity to return for another round. Whether you decide to stay alcohol-free beyond October or continue your mindful drinking journey, you’re in control. The great news? You can revisit these themes and strategies any time you need a refresh.

Sober October is the perfect entry point for anyone considering a lifestyle change or simply wanting to try something new. With delicious alcohol-free drink options, improved mental and physical health, and a supportive community cheering you on, this month offers everything you need to make the most of your journey.

So, step right up and enjoy the carnival ride of Sober October. Embrace the fun, savor the drinks, and celebrate your choice to live alcohol-free.

LEVELING UP YOUR EXPERIENCE: ADVANCED ALCOHOL-FREE

DRINKS AND MINDFUL ENJOYMENT

As an experienced alcohol-free consumer, you’ve probably tried the basics—maybe you’ve swapped out your Friday night glass of wine for a zero-alcohol alternative or explored some great craft AF beers. But this Sober October, it’s time to elevate your experience to the next level. Think of it as your personal carnival, where each drink, conversation, and event is a ride that offers something new and thrilling. Let’s dive deeper into how you can take full advantage of your alcohol-free journey, with new twists, flavours, and experiences.

THE THRILL OF ADVANCED MIXOLOGY

If you’ve been living the alcohol-free life for some time, you’re likely no stranger to the cocktail scene. But have you ever really embraced mixology? Just like Sober October’s carnival metaphor, think of your drinks as the attractions. Why not try concocting something a little more complex this year, like a herbal alcoholfree gin with botanical syrups or barrel-aged non-alcoholic spirits?

RECIPE IDEAS FOR THE EXPERIENCED

Herbal Alcohol-Free Gin and Tonic:

Start with a sophisticated AF gin like Seedlip or Everleaf, pair it with a rosemaryinfused tonic, and garnish with juniper berries and a twist of orange zest.

Use an alcohol-free vermouth or a botanical blend like Ceder's, combine it with sparkling water, cucumber slices, and fresh mint for a refreshing, grown-up cocktail.

Cucumber Mint Spritz:

Elevating your mixology game offers you a sensory thrill, much like stepping onto the fastest ride at an amusement park. It’s more than just making a drink—it’s about crafting an experience.

Gourmet Food Pairings with Alcohol-Free Wines

If you’re a fan of fine dining, you’re probably well-versed in food and wine pairings. This Sober October, why not explore the world of alcohol-free wines more seriously? Whether it’s a de-alcoholized Chardonnay from Thomson & Scott or a robust AF red from Oddbird, the art of pairing AF wines with food is an exploration of flavours that can elevate your meals.

Food Pairing Suggestions:

- Zero-Alcohol Rosé with a Fresh Salad: Pair a chilled glass of Belle & Co rosé with a light, herbaceous salad. The dry notes of the rosé complement the crunch and acidity of leafy greens and vinaigrettes.

- AF Red with Rich, Hearty Dishes: Try Noughty Red alongside a mushroom risotto or lentil stew. The earthiness of the wine complements savory dishes, giving you a fulfilling meal without the alcohol-induced lethargy afterward.

Hosting Your Own Alcohol-Free Carnival-Style Event

Hosting is another way to level up your experience this Sober October. Instead of simply enjoying a drink solo or at a restaurant, why not create a full-blown AF tasting event at home with your friends? Turn it into a mini carnival event, where each table or station represents a different ride, i.e., a different category of drinks.

Event Ideas:

- Cocktail Station: Set up a booth for your guests to mix their own advanced AF cocktails. Offer a variety of ingredients like alcohol-free gin, flavored syrups, fresh herbs, and fruit garnishes.

- Craft AF Beer Corner: Set up a beer flight with premium brands like Big Drop Brewing or Lucky Saint. Pair the beers with artisan snacks like pretzel bites and spicy mustard.

- Non-Alcoholic Wine Lounge: For the wine lovers, create a cozy spot with cheese platters, charcuterie, and a selection of alcohol-free wines. Provide guests with tasting cards so they can rate the different varieties.

Staying Mindful and Connected

One of the joys of being alcohol-free for an extended period is experiencing life with clarity. This Sober October, take time to reflect on how much your relationship with alcohol has evolved. Consider keeping a gratitude journal or participating in a mindfulness challenge as part of the carnival fun. The thrill of a carnival is not just in the external rides but also in the internal journey—enjoying each moment with full awareness.

Discover New Global Alcohol-Free Brands

The alcohol-free world is exploding with innovation, and Sober October is the perfect time to explore new offerings from around the globe. From Australia’s booming AF scene to European brands that offer everything from craft beers to artisanal spirits, there’s so much to try.

- Australia: Brands like Sobah are blending native ingredients into delicious AF beers.

- Europe: Braxzz is perfect for lovers of rich, full-bodied non-alcoholic stouts.

Dive deep into international flavours and discover what the world of alcohol-free has to offer.

As someone who’s already a veteran of the alcohol-free lifestyle, this Sober October is your chance to fully embrace the fun, flavor, and joy of being AF—without sacrificing taste or experience. Think of it as your own personal carnival, filled with rides that excite, drinks that satisfy, and moments that ground you in your mindful, clear-headed life.

Grab your favorite alcohol-free drink—whether it’s a complex cocktail, a chilled craft AF beer, or a sophisticated alcohol-free wine—and enjoy the journey. And don’t forget to share your experiences with the NonToxicated community. After all, the best part of a carnival is sharing the fun with others!

REFLECTING ON YOUR JOURNEY

Just like a carnival offers different attractions for various tastes, the alcohol-free journey is a diverse experience that evolves over time. For those who have embraced an alcohol-free lifestyle for a while, Sober October provides a unique opportunity to revisit your "why." Why did you choose this path? How has your life improved? Take a moment to think about the mental clarity, physical health, and emotional well-being you've gained along the way.

Celebrating milestones—whether it's the first Sober October, your 100th AF day, or even longer—is like riding the Ferris wheel. You get to see how far you've come, and the view from the top is always rewarding. The carnival is all about joy and excitement, just like the joy of reaching a new stage in your alcohol-free journey. This is the month to celebrate that joy with a renewed focus on your health, relationships, and personal growth.

Exploring New AF Beverages

For seasoned AF drinkers, the world of alcohol-free beverages has grown rapidly over the years. Sober October can be a great time to explore new options or revisit your favorites. Brands are increasingly offering sophisticated, flavorful alcohol-free spirits, beers, and wines, catering to a more refined palate.

Consider trying alcohol-free gins such as Sea Arch, which offer botanical, complex flavours that pair beautifully with tonic or in cocktails. If you're a beer lover, alcohol-free options like Nirvana Brewing who provide great alternatives that are rich in flavor and feel like a proper beer experience.

This Sober October, why not create your own "carnival of drinks"? Set up a tasting session at home with a variety of alcohol-free spirits, beers, or wines. Share your thoughts in the NonToxicated community or invite friends over for a tasting night. You’ll find there’s always something new to discover in the growing AF market!

A Moment of Reflection: What You’ve Gained

If you’ve been alcohol-free for a while, Sober October can also be an opportunity for deeper reflection. Maybe you’ve noticed changes in your energy levels, your relationships, or even your productivity.

This month, take the time to journal or meditate on these changes. The carnival analogy works here too—it's about experiencing everything, from the highs to the quiet moments of gratitude. Each moment without alcohol is another ticket to a ride that’s worth experiencing.

Perhaps you’ve had challenges along the way, or maybe you’ve been tempted to reintroduce alcohol. Use Sober October as a reminder of why you started in the first place. Was it for your mental health, physical well-being, or perhaps for more mindful socialising? Let those reasons guide you through this reflective month.

Engaging with the AF Community

Just like a carnival brings people together, Sober October is a time to reconnect with your alcohol-free tribe. Whether through social media, forums, or local meetups, take advantage of the support that comes with being part of a larger movement. Share your tips, engage in discussions, and inspire those who are new to the journey.

The NonToxicated community is a great place to get involved this October. Whether it's through challenges, tastings, or simply sharing your story, your experience can be invaluable to those just starting. This sense of community is a critical part of why people continue to thrive in their alcohol-free lives.

Sober October is a carnival of opportunities, and for seasoned AF drinkers, it’s a time to celebrate, reflect, and continue pushing forward. It’s your chance to enjoy all the benefits you’ve gained, explore new drinks, and perhaps inspire someone else to start their journey. Take time to revel in your accomplishments and get excited about the future.

So, what will your next "ride" be? Whether it’s trying out a new alcohol-free gin, hosting a sober gathering, or simply reflecting on your journey, make this Sober October one to remember!

EXPLORING A WORLD OF ALCOHOL-FREE BEVERAGES

For seasoned alcohol-free drinkers, there’s no better time than Sober October to venture deeper into the ever-expanding world of alcohol-free spirits, beers, and wines. Imagine yourself walking through the carnival gates, with stalls showcasing some of the finest alcohol-free drinks. From bold and complex alcoholfree gins to refreshing, crisp beers, the variety today rivals that of their alcoholic counterparts.

1. Alcohol-Free Gin: For those who love a classic gin and tonic, alcohol-free options like Clean Co Gin or Herbarium Distillation 29 bring botanical richness without the alcohol. These spirits are crafted with care, often emphasizing traditional distillation methods to capture the essence of juniper and other botanicals. Whether you’re sipping it with tonic or shaking up a cocktail, it’s all about discovering new flavours and enjoying the sophistication of the drink.

2. Alcohol-Free Beers: If beer is your go-to, brands like BrewDog and Athletic Brewing Co. have crafted alcoholfree options that retain the full-bodied flavor of regular beer. From pale ales to lagers, these brews offer the chance to enjoy a cold one while staying alcohol-free. Sober October is a great opportunity to explore craft beer tastings, experimenting with pairings that complement your favorite meals.

3. Sober Cocktail Creations: Take things to the next level by creating alcohol-free cocktails that mirror your favorite classics. Imagine stepping into a "mixology tent", where you can experiment with flavours.

Try mixing Lyre’s Italian Orange or Fluère's Spiced Cane Dark Roast into a creative alcohol-free negroni or dark and stormy. The possibilities are endless, and you’ll find that these cocktails bring just as much fun and complexity to the table as their alcoholic versions.

Delving Deeper into Wellness

For many seasoned alcohol-free consumers, wellness is at the heart of the lifestyle. Sober October is more than just about abstaining from alcohol; it’s an opportunity to reflect, recharge, and dive deeper into the practices that align with your values. It’s like walking into the "wellness tent" at the carnival—a place where mindfulness, fitness, and personal growth take center stage.

1. Mindfulness and Meditation: This October, deepen your meditation practice and learn new mindfulness techniques. Whether you’ve been practicing for years or are looking to enhance your routine, you can explore new techniques that help you stay grounded and present in your alcohol-free journey.

2. Fitness Challenges: Pair your Sober October journey with a fitness challenge. Whether it’s trying out a new type of exercise or setting a goal to move more throughout the month, this is your chance to push your limits and celebrate what your body can achieve. Fitness doesn’t just complement an alcohol-free lifestyle; it enhances it.

3. Sober Communities and Connection: One of the best things about being alcohol-free is the incredible communities you can connect with. This Sober October, consider joining virtual meetups, discussions, or local sober events. Whether it’s through the NonToxicated community or other platforms, you’ll find inspiration and camaraderie from those who share your journey.

Seasoned Tips for Navigating Social Settings

For experienced alcohol-free drinkers, social settings may no longer present the same challenges they did early on. However, that doesn’t mean there aren’t new ways to approach these events with flair. As you stroll through the carnival grounds of your social life, think about how you can enhance the experience for yourself and others.

1. Host Your Own Alcohol-Free Gathering: This Sober October, why not throw a carnival-themed party with alcohol-free options? From creating fun, interactive tasting stations featuring alcohol-free wines like Noughty and sparkling waters to organizing a "cocktail bar," it’s all about showing your friends and family that going alcohol-free can still mean having fun.

2. Be the AF Champion: In social situations, you’ve likely become the go-to person for alcohol-free advice and recommendations. Use Sober October as a chance to introduce others to your favorite drinks and brands. Whether it’s hosting tastings or gifting alcohol-free spirits to friends, you’re helping normalize this choice and create new converts in the process.

3. Level Up Your Pairings: If you’ve been alcohol-free for a while, you’ve likely experimented with pairing drinks with food. This month, take your

pairings to new heights. Think of it as a culinary carnival—pair a rich alcohol-free red wine like Ariel Cabernet Sauvignon with a hearty autumn stew, or match a citrusy alcohol-free beer with a fresh seafood dish. The more you experiment, the more you’ll discover about the depth of flavours available in the alcohol-free world.

Looking Forward: The Evolution of the AF Space

As you stroll through the virtual carnival of Sober October, it’s clear that the alcohol-free movement is gaining momentum. What was once seen as a niche market is now a thriving industry. For experienced drinkers, this evolution opens up exciting new avenues to explore. From innovative brewing techniques to the rise of functional drinks that blend adaptogens and nootropics, the alcohol-free space is constantly evolving.

- Functional Drinks: These beverages go beyond just being alcohol-free; they offer added health benefits. Think of them as your carnival prize—delicious drinks that also support your overall well-being. Brands like Sentia offer mood-enhancing elixirs, perfect for those moments when you want to relax or socialize without alcohol.

- The Rise of Premium AF Options: In the early days, alcohol-free options were often seen as less sophisticated or enjoyable. Today, that couldn’t be further from the truth. Premium alcohol-free wines, spirits, and beers offer a refined drinking experience. For seasoned consumers, the challenge now is discovering which brands meet your specific preferences and enjoying the fact that more options are available than ever before.

For those who have been alcohol-free for a while, Sober October is an opportunity to celebrate your journey while discovering new aspects of the lifestyle. It’s a carnival of choices, flavours, and experiences waiting to be explored. Whether it’s experimenting with alcohol-free spirits, diving deeper into wellness practices, or simply enjoying the community that comes with mindful drinking, there’s always something new to experience.

As you navigate this carnival of possibilities, remember that your alcohol-free journey is uniquely yours. Celebrate the progress you’ve made, the connections you’ve formed, and the joy of discovering new flavours. Whether you’re sipping an alcohol-free gin and tonic, experimenting with a new cocktail recipe, or joining a wellness challenge, Sober October is your time to embrace all the richness that comes with an alcohol-free life. Cheers!

HOSTASOBEROCTOBER

DINNERPARTY CARNIVAL THEMED

For experienced alcohol-free consumers, hosting a carnival-themed dinner party during Sober October is the perfect way to celebrate their journey. Let’s take this article as a step-by-step guide on how to elevate the dining experience while having fun with a carnival twist—all without alcohol.

Step 1: The Carnival Atmosphere

Create a lively, whimsical carnival atmosphere. From colourful decorations, like string lights and vibrant tableware, to carnivalthemed music, set the scene for an unforgettable evening. Engage your guests from the moment they walk in, with decorations like bright balloons and DIY game stalls like ring toss or duck races.

Step 2: Thoughtful Alcohol-Free Drink Pairings

Experienced AF consumers appreciate drinks that go beyond the basics. Bring the carnival theme to life with a menu of elevated alcohol-free drinks:

- Alcohol-Free Spirits: Showcase premium options like Seedlip Spice or New London Light, which can be paired with tonic and garnished with botanicals, creating sophisticated carnival-inspired cocktails.

- AF Beer: For the beer lovers, offer flavorful alcohol-free beers like Big Drop Brewing Co.’s Pine Trail Pale Ale or Athletic Brewing's Free Wave IPA. These drinks have the depth and complexity of traditional brews but without the alcohol.

- Specialty Soft Drinks: Go bold with AF alternatives like Curious Elixirs, or create your own "carnival soda bar" featuring AF craft sodas and mixers such as Fentimans or Dash Water, with fruitinfused AF cocktails.

BY CARLY FERRIS PHOTOGRAPHY BY HANNAH MORALES

Step 3: Carnival-Inspired Cuisine

Every carnival has iconic food staples, so why not bring this nostalgia to your dinner table? Serve a gourmet take on carnival favorites such as:

- Gourmet Popcorn Bar: Provide a variety of flavored popcorn such as truffle, salted caramel, and spicy chili.

- Elevated Fair Foods: Serve sliders with plantbased options, roasted corn, and sweet potato fries, adding a luxurious touch with creative dips and sauces.

- Cotton Candy Garnished Desserts: Make use of fun cotton candy machines to bring a light, sugary element to your dessert presentation. You could even garnish AF cocktails with a tuft of cotton candy for a whimsical twist.

Step 4: Carnival Games & Entertainment

To continue the festive atmosphere, offer fun activities that keep the energy up:

- Mini Carnival Games: Incorporate a ring toss or a mini darts game for a fun competition among guests.

- Photo Booth Fun: Set up a DIY photo booth with carnival props like big top hats, clown noses, and themed backdrops. Your AF drinks could also be part of the fun with branded props for product visibility if collaborating with an AF brand.

As experienced alcohol-free drinkers, your guests are part of a thriving community. Reflect this by encouraging an open conversation about AF living. Share your favorite AF drinks, sober stories, and how the community can be further strengthened.

This blend of fun, sophistication, and engagement allows your guests to experience a carnival celebration—sober, flavorful, and unforgettable.

Step 5: Community Spirit

KEEPING IT FUN AND BALANCED

Think of Sober October as a circus that rolls into town each year, offering both newcomers and long-timers a chance to enjoy the ride. For experienced alcohol-free drinkers, the question isn’t whether you’ll take part, but how you’ll make the experience enriching and meaningful.

1. Goal Setting: More Than Just Surviving the Month

By now, you’ve likely mastered staying away from alcohol during social events or stressors. However, long-term sobriety or mindful drinking is not just about abstaining—it’s about thriving. Set goals that elevate your experience. Whether it’s trying new alcohol-free products or taking up a new hobby that aligns with your alcohol-free values, Sober October is the perfect time to reframe your relationship with alcohol-free living.

2. Dealing with Setbacks: The Funhouse of Temptation

Life, like a funhouse or a maze, can throw unexpected challenges your way. Whether it’s stress from work, personal struggles, or social pressure, setbacks can happen. The key is resilience. Learning how to navigate those bumps in the road is crucial to sustaining long-term success. Strategies such as regular reflection, gratitude journaling, or mindfulness practices can serve as powerful tools to keep you grounded. Reconnect with the reasons you went alcohol-free in the first place.

3. Exploring New Alcohol-Free

Now that you're well-versed in the alcohol-free world, it’s easy to feel like you’ve tried it all. But just like a carnival, there are always new delights around the corner. Alcohol-free brands are forever bringing a refreshing twist to traditional alcohol filled drinks.

Experimenting with these products can refresh your enthusiasm for your alcohol-free journey.

4. Stay Connected with the AF Community

Carnivals are all about the collective experience, and so is your alcohol-free journey. Being part of a supportive community, whether online or in person, helps reinforce your lifestyle choices.

Join or even lead discussions in groups like NonToxicated, participate in Sober October events, or attend alcohol-free festivals. These connections provide not only social support but also a wealth of shared experiences and advice.

5. Mindful Drinking: Finding Your Sweet Spot

If you’re not fully alcohol-free but practice mindful drinking, this is a good time to reassess your limits. Mindful drinking, much like pacing yourself on a roller coaster ride, involves knowing when to engage and when to hold back. Reflect on your consumption over the past months and adjust your limits to ensure you stay aligned with your goals.

What Does the Future Hold?

For long-term alcohol-free or mindful drinkers, the future is bright with opportunity. Brands are constantly innovating, from alcoholfree cocktails to inventive beverages like kombucha and sparkling botanicals. The alcohol-free movement is gaining momentum globally, which means even more delicious, creative options will be available to enjoy without the downsides of alcohol.

Sober October is not just for the newly sober. For those with more experience, it’s a chance to recharge, recommit, and find joy in the choices you’ve made. This carnival ride doesn’t end with the month— use it to fuel your journey for the rest of the year.

Recommended Alcohol-Free Drinks to Try:

- Lyres Non-Alcoholic Spirits: Perfect for creating sophisticated cocktails without the booze.

- Heineken 0.0: A crisp, refreshing beer that tastes just like the real thing.

- Seedlip Garden 108: A herbal, alcohol-free spirit that pairs beautifully with tonic or AF cocktails.

INSPIRING OTHERS

As an experienced member of the alcohol-free community, you've already mastered the art of mindful drinking, and for you, Sober October is less about the challenge of giving up alcohol and more about reaffirming your choice to live alcohol-free. But what if you could turn this Sober October into a plethora of inspiration for those around you? It’s not just about your journey anymore—it’s about showing others how rewarding the sober lifestyle can be. Here's how to leverage your experience to inspire others during Sober October

Host a Virtual or In-Person Alcohol-Free Happy Hour

Remember when you first started your alcohol-free journey? It probably seemed a bit daunting to navigate social events without the usual drink in hand. Hosting an alcohol-free happy hour is a fantastic way to show your friends how enjoyable alcohol-free gatherings can be. Invite friends over or host a Zoom meet-up, and share your favorite alcohol-free drinks. Provide a list of fun cocktail recipes, and let the conversation flow just as freely as it would at any cocktail party!

Create an Alcohol-Free Carnival

Think of Sober October as your carnival—a time to celebrate, explore, and share the joys of sobriety. You could run a personal “Sober October Carnival Challenge” on social media, where each day you try a new alcohol-free drink and share your review. Whether it’s Monday Distillery’s Zero Alcohol Dark & Stormy for those who crave complexity in their drinks, or something more simple, document the experience with photos, videos, and honest feedback.

Encourage your audience to try the drinks too, and let them know where they can find them. Highlighting how fun it is to discover new alcohol-free options will inspire your followers to join in on the carnival ride.

Leverage Your Story to Inspire Others

Sober October is an ideal time to share your alcohol-free journey. Whether through Instagram stories, a blog post, or even a YouTube vlog, tell your story of why you went alcohol-free. People relate to personal stories, and by sharing your triumphs, challenges, and what you’ve learned along the way, you’re showing others that this lifestyle is not only possible but deeply rewarding.

Consider joining Facebook groups like the NonToxicated Community or creating your own sober community on social media. Sharing your story with those who are still exploring mindful drinking or sobriety may inspire them to make the leap.

Support Sober-Curious Friends

For those just starting out on their sober journey, the fear of socialising without alcohol can be overwhelming. You can help by offering to attend events with them or planning alcohol-free outings together. Your experience will help ease their anxiety and show them that they don’t need alcohol to have fun.

Help them explore new alcohol-free drinks by gifting them a “Sober October Starter Pack,” filled with a variety of alcohol-free beverages. This small gesture could be the nudge they need to fully embrace Sober October.

Participate in or Host Alcohol-Free

Events

As someone experienced in alcohol-free living, consider organizing or participating in local or online events during Sober October. From alcohol-free cooking classes to virtual cocktail-making workshops, there are endless ways to engage your community and introduce them to the fun side of sober living. Get creative and bring the carnival to life—imagine a tasting event where participants can try alcohol-free beer or partake in a competition where they create their own cocktail masterpieces.

Challenge Others to Try Mindful Drinking

Create a 3-day Sober October Carnival Challenge where you and your followers experiment with alcoholfree drinks together. Maybe it's trying a different alcohol-free spirit each day or taking on a wellness challenge like alcohol-free mornings followed by a fresh-pressed juice or a refreshing zero proof cocktail. Sharing your personal recommendations with a touch of humor and excitement will encourage others to join you on the ride.

Encourage Alcohol-Free Self-Care

Living alcohol-free has likely led to significant improvements in your mental and physical health. During Sober October, remind others of the benefits by promoting self-care activities that complement the alcohol-free lifestyle. Encourage yoga, mindfulness, and wellness challenges alongside trying new alcoholfree beverages. Share your favorite alcohol-free drinks like kombucha from Remedy Drinks, and inspire others to incorporate these health-conscious alternatives into their self-care routines.

Host

a

"Happy Hour" and Share Recipes

Instead of traditional cocktail parties, host a happy hour during Sober October where you teach others how to make your favorite alcohol-free drinks. This could be a fun and interactive way to engage with your community. Share recipes like an alcohol-free Negroni featuring Lyre’s Italian Orange or an alcohol-free Gin & Tonic with Ceder’s Crisp. Help others realize that alcohol-free drinks are just as fun and sophisticated as their alcoholic counterparts.

Support Alcohol-Free Drink Brands

During Sober October, use your platform to promote and support alcohol-free drink brands. Highlight small businesses or local alcohol-free producers, and offer honest but kind reviews of their products. Whether it’s an alcohol-free IPA from Big Drop Brewing or an elegant alcohol-free wine from, let others know how they can support these brands too. This is not just about trying new drinks—it’s about growing a community of mindful drinkers.

Be a Role Model for Balanced Living

As someone who’s embraced sobriety for a while, show others that an alcohol-free life doesn’t mean giving up joy, fun, or socialising. Share your daily experiences on how sobriety has positively impacted your life, relationships, and well-being. From your favorite alcohol-free drinks to how you approach social events, lead by example and inspire others to experience the vibrant, balanced lifestyle you’ve cultivated.

As we experience Sober October, think of it as a month-long carnival of exploration, where you can enjoy the ride and help others discover the freedom of living alcohol-free. With each new day, you have the chance to introduce someone to a new drink, a new outlook, and a new way to celebrate life—without the need for alcohol.

SOBER LIVING: THRIVING BEYOND THE BASICS

Think of your alcohol-free journey like a something that’s evolved over time. Initially, you might have just been fascinated by the colors and the atmosphere. Now, you’re an experienced visitor, ready to explore the hidden gems—the thrill rides, the gourmet food stalls, and the behind-the-scenes magic. You’ve already swapped your cocktails for alcohol-free versions, but the world of sobriety still has many layers to discover.

Rediscovering the "Buzz": The Science of Sobriety

Without alcohol, you’ve experienced a clearer mind and more stable emotions. As research from Alcohol Change UK suggests, long-term sobriety is linked with enhanced cognitive function, reduced anxiety, and even a slower aging process in your brain. The more extended your alcohol-free journey, the more noticeable the benefits. Studies from MIND, a mental health charity, emphasize that sobriety can lead to sustained improvements in mood and better sleep over time.

Have you noticed how your energy levels have shifted? It’s not uncommon for sober veterans to find themselves discovering new, creative passions or activities they never considered before, all thanks to that extra clarity.

Expanding Your Palette: New Alcohol-Free Discoveries

The alcohol-free drinks market has exploded in recent years, and as a seasoned consumer, you’ve likely already tried the popular options like Heineken 0.0 or Seedlip. But have you explored the artisanal and premium side of the alcoholfree world? Premium alcohol-free options make sober living feel more like an indulgence rather than a sacrifice.

Celebrating Milestones:

Sober October is the perfect time to celebrate how far you’ve come. And what better way than to treat it like a carnival! You’ve earned the right to indulge in the “food stalls” (discovering new alcohol-free food and drink pairings), take on new “rides” (perhaps a new hobby or fitness challenge), and win some metaphorical “prizes” (self-care rewards for hitting new milestones in your journey).

Here are a few ideas for making Sober October 2024 a memorable month:

- Daily Alcohol-Free Pairing Challenges: Use your experience to elevate your meals by pairing them with different alcohol-free beverages. Whether it’s sparkling tea with dinner or alcohol-free wine with dessert, make dining an event.

- Share Your Wisdom: Engage with newer members of the sober community by sharing your top tips, favorite AF products, or advice for navigating tricky social situations. Being a mentor not only helps others but also keeps you motivated.

Expanding Social Circles: Sober Networking

It’s easy to feel isolated on your sober journey, especially if many of your friends or family still drink. But in recent years, sober social networks have boomed. From in-person sober meetups to online communities (like the one

you’re a part of with NonToxicated), there are endless ways to connect with like-minded people.

One way to deepen your engagement is by becoming more active in the community—whether it’s participating in sober October challenges, contributing to forums, or attending virtual tastings hosted by brands.

As an experienced alcohol-free consumer, you know that the journey is more than just replacing alcoholic drinks; it’s about a lifestyle that’s rich, fulfilling, and continually evolving. Whether you're indulging in the latest alcohol-free innovations, exploring new hobbies, or mentoring others, there’s always something new to discover in this carnival of sober living.

So as we journey through Sober October this year, treat it as a celebration—a chance to explore deeper layers of your journey, all while supporting newcomers in the community.

Your continued dedication is not just transforming your life; it’s inspiring others to follow in your footsteps. Let’s raise a glass (alcohol-free, of course!) to the endless possibilities ahead!

October is all about embracing mindful drinking choices. Whether you're cutting down or going alcohol-free, enjoying a wellcrafted drink shouldn’t come with a compromise.

Our Amaretti clinched Gold at the prestigious World AlcoholFree Awards for the second time running this year. Shop our full range at lyres.co.uk

EVOLUTION OF ALCOHOL FREE DRINKS:

For seasoned alcohol-free consumers, the landscape of alcohol-free drinks has grown significantly since their journey began. Brands have stepped up their game, with alcohol-free options no longer limited to simple sodas or uninspiring, watery imitations of traditional alcoholic beverages. Today, the market offers a range of complex flavours and textures, from alcohol-free spirits to craft beers and wines, providing consumers with an elevated drinking experience. But what's next for these experienced drinkers?

The Rise of Functional Ingredients

Functional ingredients are making waves in the alcoholfree space. These include botanicals, adaptogens, and CBD-infused drinks that offer additional benefits such as relaxation, stress relief, or even energy boosts. Consumers are not just looking for alcohol-free options; they want drinks that contribute to their well-being. Products like Three Spirit or Aecorn are leading the charge with botanically-infused drinks that bring more than just flavor to the table.

For beer lovers, the growth of the alcohol-free craft beer sector has been astounding. From hoppy IPAs to rich stouts, the diversity of alcohol-free beers is expanding. Brands like Big Drop Brewing and Shipyard are setting new

standards with bold, innovative flavours that can easily stand toe-to-toe with their alcoholic counterparts. Look out for seasonal releases and small-batch brews that cater to more specific tastes, such as sour beers or fruitinfused ales.

The alcohol-free spirits category has exploded in recent years, offering more than just a substitute for traditional spirits. New brands are experimenting with aging techniques and flavor development, resulting in complex spirits that can be enjoyed neat or as part of a refined cocktail. Lyre's and Seedlip have set the stage, but new players like ISH and The Pathfinder are pushing the boundaries with innovative flavours and botanical blends.

For those who enjoy wine, the alcohol-free wine industry has made incredible strides in delivering the same sophistication and quality that traditional wines offer. The future will likely see a move toward more premium offerings, including sparkling wines and de-alcoholised wines that retain their complexity and pair well with gourmet meals.

Alcohol-Free Spirits with a Twist

Premiumisation of AF Wines

More Craft Beer Varieties

Experiential Drinking

As the alcohol-free movement grows, so does the demand for experiential drinking. People want to enjoy the ritual of drinking, whether at a social gathering, a fine dining experience, or a relaxing evening at home. This has led to a rise in alcohol-free bars and pop-up events, where curated tasting menus and non-alcoholic pairings take center stage. Consumers can expect to see more events and experiences designed to celebrate the sophistication of alcohol-free drinks.

Sustainable and Ethical Choices

Many seasoned alcohol-free drinkers are also mindful consumers who care about sustainability and ethical production. As a result, they’re gravitating toward brands that prioritize eco-friendly practices and ethical sourcing. Brands like Belvoir and Feragaia not only offer delicious alcohol-free options but also emphasize sustainability and transparency in their production processes.

The Role of Technology

Technology is playing an increasingly important role in the alcohol-free space. From improved dealcoholisation processes to apps that help consumers track their alcohol-free journey, tech innovations are making it easier to embrace an alcohol-free lifestyle. Stryyk and Pentire are among the brands leveraging technology to enhance their product offerings, from flavor creation to marketing their products online.

The Future is Bright for Alcohol-Free Drinkers

As we move forward, the alcohol-free landscape will continue to innovate and evolve. For experienced alcohol-free consumers, the future promises even more sophisticated and diverse options that cater to a variety of tastes and preferences. Whether you’re sipping on an alcohol-free gin at a virtual carnival for Sober October or enjoying a crisp AF beer on an autumn afternoon, the options available are only getting better.

NEWWAYSTOSTAYENGAGED KEEP SOBER OCTOBER EXCITING

As someone who’s been alcohol-free for a while, you’ve probably mastered your first Sober October. You know the basics—replacing your usual tipple with alcohol-free drinks, staying mindful of triggers, and maybe even partaking in some social events or challenges that helped you stay on track. But what about keeping things fresh, especially if this isn’t your first rodeo? With each passing year, how do you keep Sober October feeling exciting, rewarding, and truly meaningful?

Here are some ways to elevate your experience, blending personal growth, community interaction, and, of course, some fun with alcohol-free alternatives.

1. Set New Challenges for Yourself

It’s easy to fall into a routine, even with the best intentions. Why not set a new personal challenge? For example, try a new alcohol-free drink every day, host an alcohol-free dinner party, or experiment with different cocktail recipes using alcohol-free gin, whiskey, or tequila. Brands like CleanCo, offer excellent alternatives that make sober mixology an exciting experience. Challenge yourself to make a signature cocktail each week that celebrates your journey— perhaps something seasonal with pumpkin spice or a classic refreshing AF mojito.

2. Attend Alcohol-Free Events

Just because you’ve been alcohol-free for a while doesn’t mean you should skip socialising during Sober October. Instead, host alcohol-free gatherings and take advantage of the growing AF

ABY CARLY FERRIS PHOTOGRAPHY BY HANNAH MORALES

drinks market. If you don’t feel like hosting, why not check out an alcohol-free event or pop-up near you? More and more cities are offering these alternatives, especially in larger urban areas like London, New York, and Melbourne.

3. Explore New Alcohol-Free Options

The world of alcohol-free beverages has exploded in recent years. If you’ve been sticking to the same old favorites, why not mix it up? Whether you’re a fan of beers, wines, or spirits, there are constantly new and exciting products coming to market. Days Brewing and Lucky Saint are excellent examples of alcohol-free beer brands that continue to innovate. For those who enjoy a more complex flavor profile, explore alcohol-free whiskey alternatives like Tenneyson or botanical spirits like Three Spirit could introduce a whole new layer to your sober experience.

4. Participate in Community Challenges

Social media communities can provide a sense of camaraderie, especially for seasoned alcohol-free consumers. Join or create your own challenge with friends or a community group. For example, try a 30-day alcohol-free workout challenge or a mindfulness series. Being part of a group provides accountability and excitement— share your progress, support others, and stay motivated. Consider joining a challenge hosted by the NonToxicated community or starting a Sober October fitness or cooking challenge with your friends.

5. Focus on Holistic Wellness

Beyond just abstaining from alcohol, use Sober October to focus on other aspects of your well-being. Embrace new health goals, whether that’s improving your sleep, starting a new workout regimen, or exploring meditation. The AF lifestyle is often about more than just not drinking—it’s about feeling your best. Integrate wellness brands like Nonsuch Shrubs, which offer low-calorie, low-sugar, alcohol-free drinks made with natural botanicals, to boost your hydration and well-being.

6. Create an Alcohol-Free Carnival at Home

Sober October is about having fun, so why not create a carnival atmosphere right in your living room? Set up a tasting booth with alcohol-free beers, wines, and spirits, or try your hand at some cocktail mixing challenges. Incorporate carnival games, prizes, and challenges for a night of sober fun. Your friends or family might even be surprised at how much they enjoy themselves without alcohol, especially when there’s a festive, light-hearted theme involved.

7. Dive Deeper into Sober Literature and Podcasts

Expand your understanding of sobriety and mindfulness by diving into some quit-lit or listening to alcohol-free podcasts. There’s a wealth of knowledge and inspiration from others who have walked the same path. Alcohol Change UK and This Naked Mind are excellent resources that can deepen your understanding and help you reflect on your journey. Learning more about the science behind alcohol's impact on the body and mind can be a game-changer, even for someone who's been alcoholfree for years.

8. Reflect on Your Progress and Set New Goals

Use Sober October as an opportunity to reflect on your alcohol-free journey so far. What have you learned? How have you grown? If you’ve been alcohol-free for a while, it might be time to think about your next steps. Do you want to focus more on fitness, mental health, or perhaps giving back to your community? Sober October doesn’t have to be just about giving up alcohol—it can be a time to reassess and set new intentions.

9. Embrace Sober Travel and Experiences

If you’ve been alcohol-free for a while, perhaps it’s time to take your lifestyle on the road. Look into alcoholfree retreats, vacations, or even just day trips where you can immerse yourself in an alcohol-free culture. Cities like New York, London, and Melbourne now offer a range of sober experiences, from alcohol-free bars to wellness-focused retreats. Your October could be spent not only avoiding alcohol but embracing new adventures.

10. Share Your Journey

One of the most rewarding aspects of being alcohol-free for an extended period is the ability to inspire others. Share your journey—whether it’s through social media, blog posts, or community discussions. You’ve likely gained invaluable insights from your time without alcohol, and your story could be the encouragement someone else needs to start their journey. Remember, Sober October is a time for personal reflection, but it’s also an opportunity to connect with others.

Whether it’s your first Sober October or your fifth, there are always new ways to challenge yourself, explore the expanding alcohol-free landscape, and share your story with others. With brands continually pushing the boundaries of alcohol-free innovation, there’s never been a better time to dive into the sober movement.

Enjoy the journey, savor the flavours, and let this Sober October be a celebration, wellness, and discovery.

KOMBUCHA LET’S TALK ABOUT ANDGUT HEALTHY

5 REASONS KOMBUCHA IS THE PERFECT DIGESTIVE BOOST

The Gut-Friendly Drink You Didn’t Know You Needed

As we roll into Sober October, many of us are exploring ways to enjoy socialising, while ditching alcohol. Enter kombucha—a fizzy, flavorful, and gut-friendly drink that not only makes a great alcohol-free option but also brings a whole host of health benefits, especially for your digestion. Whether you’re new to kombucha or a seasoned fan of gut-healthy drinks, here’s why it’s the perfect digestive boost for your Sober October celebrations.

1. A Natural Probiotic Powerhouse

Kombucha is a fermented tea packed with probiotics, which are the good bacteria that help keep your gut in balance. If your digestion has been feeling sluggish or off lately, incorporating kombucha into your routine can be a game changer. These live cultures aid in breaking down food more efficiently, reducing bloating, and improving overall digestive health. Plus, it's a great way to maintain gut balance if you're steering clear of alcohol this month, which can be harsh on your stomach lining.

Tip for Newbies: If you’re new to kombucha, start small! Drinking too much too soon might overwhelm your system. Try pairing it with light snacks or a salad to ease into it.

2. A Flavorful and Refreshing Alternative

One of the great things about kombucha is its versatility in flavour. From fruity blends like raspberry and mango to more herbaceous options like ginger and mint, there’s a flavour for everyone. This variety makes kombucha the perfect substitute for traditional alcohol beverages at social gatherings. Instead of reaching for a sugary soda or an alcoholic drink, you can enjoy a refreshing kombucha with complex flavours that rival your favorite cocktails.

Try This: Serve kombucha over ice with a slice of lemon and fresh herbs to make it feel extra special. It’s the perfect way to enjoy a "cocktail" at a Sober October carnival!

3. Low in Sugar and Calories

If you're watching your sugar intake, kombucha can be a great low-sugar alternative to traditional sodas or AF cocktails. Unlike some sugary soft drinks or heavy cocktails, many kombuchas are naturally low in sugar and calories. This makes them an ideal choice for those looking to cut back on both alcohol and sugar without sacrificing flavor.

Tip for Seasoned Drinkers: If you’ve been enjoying kombucha for a while, consider exploring low-sugar options or experimenting with flavours that have natural sweetness from fruits like passionfruit or berries.

4. Pairs Well with a Variety of Foods

One of kombucha’s lesser-known benefits is how well it pairs with food. Thanks to its slight acidity and carbonation, it acts much like wine, cutting through rich or fatty foods and cleansing the palate. Kombucha goes especially well with foods that have strong, bold flavours—think spicy tacos, tangy salads, or even your favorite BBQ dishes.

Food Pairing Idea: Pair a ginger-lemon kombucha with sushi for a light, refreshing combination, or try a berry kombucha with a cheeseboard to bring out the flavours of both the drink and the food.

5. Supports Detox and Hydration

Sober October is all about giving your body a break from alcohol, and kombucha can assist with that. While it’s not a miracle detox drink, kombucha is hydrating and full of antioxidants, which can support your liver and help flush out toxins naturally. Additionally, its hydrating qualities make it a great drink to reach for during the day, keeping you refreshed and energized.

Gut-Healthy Drink Alternatives: If kombucha isn’t your cup of tea (pun intended), you can also explore other gut-healthy drinks like kefir water, ginger shots, or sparkling probiotic beverages. All of these options provide the same digestive boost and can easily be enjoyed during your Sober October journey.

Actionable Tips for Kombucha Newbies:

- Start Slow: Begin with half a bottle and see how your stomach reacts before diving into more.

- Check the Label: Look for kombuchas that have low sugar and no artificial sweeteners. The less processed, the better for your gut!

- Experiment with flavours: Don’t stick to just one flavor—kombucha comes in everything from fruity to spicy varieties. Try a new flavor each week of Sober October to keep things interesting.

- DIY It: Feeling adventurous? You can even brew your own kombucha at home! It’s a fun way to personalize flavours and control the fermentation process.

As you embark on your Sober October journey, kombucha and other gut-friendly drinks are the perfect additions to your alcohol-free lifestyle. Whether you’re looking for a tasty alternative to alcohol, something low in sugar, or just a beverage that supports your digestion, kombucha ticks all the boxes. And with a variety of food pairing options, fun flavours, and digestive benefits, it’s a drink you can enjoy during the carnival of life this month—and beyond.

Let your Sober October be full of fun, flavor, and a healthy gut. Cheers to that!

WHY KOMBUCHA IS MORE THAN A DRINK

Welcome to Sober October! Whether you’re new to the alcohol-free lifestyle or a seasoned mindful drinker, this month is the perfect opportunity to explore drinks that not only taste amazing but also benefit your health. One such drink that has gained massive popularity is kombucha—a fizzy, tangy beverage that does more than just quench your thirst. Kombucha is more than just a drink; it’s a gut-health powerhouse. Let’s dive into why this fermented wonder is a must-try during your Sober October carnival.

WHAT MAKES KOMBUCHA SPECIAL?

Kombucha is a fermented tea loaded with probiotics— those friendly bacteria that play a crucial role in keeping your gut healthy. A healthy gut means better digestion, improved immunity, and even enhanced mental clarity. The fermentation process also produces organic acids, enzymes, and antioxidants that help detoxify your body, support digestion, and keep your energy levels stable.

For anyone participating in Sober October, kombucha offers a refreshing alternative to sugary soft drinks and alcohol, while simultaneously giving your digestive system the love it deserves.

WHY GUT HEALTH MATTERS

When we think of wellness, gut health often flies under the radar. However, your gut is central to overall well-being. A balanced gut helps with:

- Improved Digestion: Probiotics aid in breaking down food and absorbing nutrients more efficiently.

- Better Mood: Believe it or not, the gut produces up to 90% of the body’s serotonin, a hormone that affects mood and happiness.

- Stronger Immunity: A healthy gut fortifies your immune system, helping you fend off illnesses.

For those who are new to the alcohol-free lifestyle, gut health can often be a game-changer, especially when you’re eliminating alcohol—a common disruptor of digestive health.

HOW TO ENJOY KOMBUCHA DURING SOBER OCTOBER

1. Experiment with flavours

Kombucha comes in a variety of flavours, from fruity blends like raspberrylemon to more herbal varieties like ginger or mint. This makes it an exciting drink to enjoy during Sober October, whether you’re out with friends or relaxing at home.

Fun Idea: Create a "Kombucha Tasting Station" at your next Sober October gathering. Mix and match different flavours to discover your favorites, and offer small tasting cups for guests to try.

2. Pair It with Food Kombucha pairs wonderfully with a range of foods. Its tangy, slightly acidic profile works well with rich and savory dishes, cutting through fatty foods and balancing flavours.

- Fruity Kombuchas: Pair with light salads, fresh fruits, or even a charcuterie board with cheeses.

- Ginger or Herb-Based Kombuchas: These are excellent with Asian-inspired dishes like sushi or stir-fry.

- Mint Kombucha: Perfect alongside a dessert spread featuring fruit or light pastries.

Why Going Alcohol-Free Boosts Gut Health

Removing alcohol from your lifestyle does wonders for your digestive system. Alcohol can irritate your gut lining, disrupt the balance of bacteria, and even lead to conditions like leaky gut over time. By cutting it out, you allow your gut to heal and rebalance, which is where gut-friendly drinks like kombucha come into play.

During Sober October, think of kombucha as more than just an alcohol-free alternative—it's a step towards better gut health and overall wellness.

Actionable Tips for Kombucha Newbies

1. DIY Kombucha: Feeling adventurous? Try making your own kombucha at home. It’s surprisingly simple, and you can customize flavours to suit your taste.

2. Mix and Match: Try kombucha AF cocktails! Mix your favorite flavor with soda water, a squeeze of lime, and fresh mint for a refreshing alcohol-free cocktail.

Kombucha is more than a trendy drink—it's a gut-health superstar that brings both flavor and wellness to your Sober October celebrations. Whether you're sipping it during a carnival-themed cocktail hour or enjoying it alongside your favorite foods, kombucha is a fun and delicious way to boost your digestive health. If you haven’t given it a try yet, now’s the perfect time to explore the vibrant world of gut-healthy drinks.

So, step right up to the Kombucha Carnival—your gut will be grateful, and your taste buds will be delighted!

CHOOSING YOUR FIRST KOMBUCHA

Welcome to the world of kombucha, the fizzy, fermented tea that’s both delicious and packed with gut-friendly benefits. Whether you're brand new to the alcohol-free lifestyle, mindful drinking, or simply curious about trying kombucha for the first time, you're in for a treat! Kombucha has grown in popularity thanks to its refreshing taste, digestive benefits, and versatility, making it a perfect addition to your Sober October experience.

So, how do you choose your first kombucha? In this guide, we’ll break it down into easy steps, offer tips on how to enjoy kombucha during the Sober October carnival, and give you some creative ways to incorporate it into your daily routine.

Why Kombucha is a Must-Try for Mindful Drinkers

Natural Energy Boost

Thanks to its fermentation process, kombucha contains natural enzymes and vitamins, particularly B vitamins, which can give you a small energy boost. Perfect for a mid-afternoon pick-me-up during Sober October without relying on caffeine or sugar-packed drinks.

Steeper Culture was founded by a passionate scientist, Peter, who turned his kombucha home-brewing operation commercial in 2018. They are based in Belfast, Northern Ireland and love creating healthy, fermented craft drinks and have recently expanded their range to sparkling iced teas.

Real, whole, functional ingredients are at the core of what they do and with their fermentation know-how are able to make flavourful, complex and balanced ready-to-drink beverages.

Steeper Culture uses traditional methods for their kombucha and maintain a clean label policy for all of their drinks. They constantly have new, seasonal flavours and love dreaming up the next exciting

Step 1: Choosing Your First Kombucha Flavor

Kombucha comes in a variety of flavours, from fruity and tangy to spicy and herbal. Picking your first flavor can feel overwhelming, but here are some common kombucha profiles to guide your decision:

Fruity flavours

If you're a fan of fruity beverages, try kombucha infused with flavours like raspberry, pineapple, or mango. These options tend to be more refreshing and less intense, making them ideal for beginners.

- Try this: Raspberry Lemonade Kombucha or Pineapple Ginger Kombucha for a sweet and tangy experience.

Herbal or Floral

Prefer something more subtle? Look for kombucha flavours that incorporate herbs or floral notes like lavender, hibiscus, or chamomile. These drinks are aromatic and can feel more like sipping a sophisticated tea than a fizzy drink.

- Try this: Hibiscus Rose Kombucha or Lavender Chamomile Kombucha for a calming, aromatic treat.

Spicy or Ginger-Based

For those who like a bit of spice, ginger kombucha is a popular choice. Ginger’s natural zing pairs well with kombucha’s tartness, creating a warming, invigorating drink.

- Try this: Ginger Lemon Kombucha or Spiced Chai Kombucha for a bold flavor punch.

Step 2: How to Enjoy Kombucha

Once you've chosen your first kombucha, it’s time to savor it! Here are a few tips for enjoying kombucha to the fullest, whether you’re sipping at home or bringing it along to a Sober October event:

Enjoy

It Chilled

Kombucha is best served cold. Pour it over ice or drink it straight from the fridge for a crisp, refreshing experience. The cold temperature also enhances the natural fizziness and makes each sip more satisfying.

Twisted Kombucha

Twisted Kombucha is a testament to well-being - a live fermented tea offering functional nutrition and rich probiotics. A genuine alternative to conventional drinks, it's vegan, raw, unpasteurised, low in sugar, gluten-free, and made with 100% natural ingredients. Crafted by a registered nutritionist for achieving ultimate gut health benefits.

Embark on an artisanal journey with Twisted Kombucha - a handcrafted elixir boasting a tantalising flavour burst. It's more than a taste sensation; it's a wellness treat. Enhancing digestion, harmonising the gut, detoxifying the liver, and fortifying the immune system, this kombucha is a symphony of goodness.

At Twisted, we preserve the purity of our kombucha, ensuring it's a live probiotic powerhouse. Elevate your experience with our bubbly booch—never compromise on benefits.

Explore endless possibilities! From vibrant mocktails to luscious overnight oats and divine smoothie bowls, our kombucha is your canvas for culinary creativity. Unleash the bubbles with benefits—Twisted Kombucha, where flavour meets function in perfect harmony.

FROM FERMENTATION TO FLAVOUR: HOW KOMBUCHA IS MADE

Welcome to the wonderful world of kombucha! Whether you're new to the alcohol-free lifestyle, a seasoned mindful drinker, or simply looking to explore healthier alternatives during Sober October, kombucha is a fantastic option to add to your drink repertoire. This fizzy, flavorful beverage has taken the wellness scene by storm, and it’s no surprise—kombucha not only tastes great but also offers a range of health benefits, especially for your gut. So, how is this delightful drink made, and why should you try it during your Sober October carnival of flavours?

Let’s dive into the process, from fermentation to flavor, and discover how kombucha is created, what options are available, and how you can best enjoy it—paired with food, or as a refreshing sip on its own.

What is Kombucha?

At its core, kombucha is a fermented tea that’s rich in probiotics, antioxidants, and other beneficial compounds. It’s made by fermenting sweetened tea with a symbiotic culture of bacteria and yeast, commonly known as a SCOBY. This process transforms the tea into a tangy, slightly effervescent drink with a flavor profile that can range from sweet and fruity to earthy and vinegary.

Kombucha is known for being gut-friendly, as the fermentation process produces probiotics—living microorganisms that support digestion and overall health. It’s a great option for those looking to improve their gut health while enjoying a delicious beverage during Sober October!

The Kombucha Brewing Process: From Fermentation to Flavor

1. Step 1: Sweet Tea Base

Kombucha starts with a simple base of tea, typically black or green, which is sweetened with sugar. This sugar is necessary for the fermentation process, as it feeds the yeast and bacteria that will transform the tea into kombucha.

2. Step 2: Adding the SCOBY

A SCOBY (Symbiotic Culture of Bacteria and Yeast) is added to the sweetened tea. This gelatinous, pancake-like culture might look a bit strange, but it’s the powerhouse behind kombucha’s fermentation magic. The SCOBY consumes the sugar in the tea and produces beneficial acids, probiotics, and a slight amount of natural carbonation.

3. Step 3: Fermentation Time

The sweet tea and SCOBY mixture is left to ferment at room temperature for anywhere from 7 to 21 days, depending on how strong and tangy you want the kombucha to taste. The longer it ferments, the more tart and vinegary it becomes.

4. Step 4: Flavoring (Optional)

After fermentation, the kombucha can be flavored with fruits, herbs, or spices. Common flavor additions include berries, ginger, lemon, and even lavender. Once flavored, the kombucha is usually bottled and left to ferment for a second time, which enhances its carbonation and deepens the flavours.

the NonTox ToolBox for living alcohol free

Next up is the NonTox ToolBox. We are giving this to you in order to support your journey through Sober October and beyond! It is your guide to help with apps, podcasts, YouTube channels, quit lit and as much other information as we could find to get help start you on the road - and keep you on track!

Previously this was only available to GrapeVine members, but we have decided the value in it is too good and we have decided to give it to you all!

A little gift from us to you!

Apps

Better Without https://nontox.link/betterwithout

Check out NA drinks and venues near you serving a good range af AF drinks. Available to download in UK, USA, Canada and Australia

BuzzCutt https://nontox.link/buzzcutt

Access and choose non-alcoholic drinks while out, connecting you to bars and restaurants across the US

Dryy https://nontox.link/dryy

Access and choose non-alcoholic drinks while out, connecting you to bars and restaurants across the US

NonToxicated https://nontox.link/App

UK based App - you can find over 1000 alcohol free and soft drinks as well accessing special offers, alcohol free articles and save your wish list.

Try Dry: Dry January® & beyond https://nontox.link/trydry

If you’re early into your mindful drinking / sober journey you can track your drinks: set 'planned drinking' days, custom goals, and special missions! Unlike many 'sobriety-only apps', it works brilliantly whether you want to cut back or try being sober

Blogs

Beers without Fears https://nontox.link/beerswithoutfears

A Regular in the NonTox Facebook Group, UK-based Mick Malty shares his beer reviews and ratings: the good, the bad and the funky!

My Bubbly Pop mybubblypop.com

Let´s get a happy & bubbly alcoholfree life - based in Marbella, Spain, join Izzy in her alcohol-free world; from an A-Z of alcohol free spirits to her Sobertopia Beach retreat - Izzy provides a unique European perspective

Zero Proof Nation https://www.zeroproofnation.com/blog

Books Memoirs

soberevolution: Evolve into Sobriety and Recover Your Alcoholic Marriage by Matt Salis

Matt was a high-functioning alcoholic, and along with his wife, Sheri, they were holding on by their fingernails. AA was not a good fit, and he didn’t have time for inpatient rehab. Sobriety was a necessary prerequisite, but it was an incomplete solution. Get your copy here

Sober Spirituality: The Joy of a Mindful Relationship with Alcohol by Erin

Jean Warde

When author and Episcopal priest Erin Jean Warde quit drinking, she heard from many others in a similar situation seeking support. In Sober Spirituality, she combines personal storytelling with theological reflection to offer encouragement, wisdom, and practical insight for readers who want to reexamine their relationship with alcohol. Get your copy here

Memoirs

Quit Like a Woman: The Radical Choice to Not Drink in a Culture Obsessed with Alcohol Holly Glenn Whitaker

When Holly Whitaker started to look for a way to recover, the support systems she found for recovery where archaic and patriarchal. Urging drinkers towards a newfound humility is great if you're a man, but if you're a woman and not in a position to renounce privileges you never had, a whole other approach is needed.

Get your copy here

The Unexpected Joy of Being Sober Catherine Gray

Catherine Gray was stuck in a hellish whirligig of Drink, Make horrible decisions, Hangover, Repeat. She had her fair share of 'drunk tank' jail cells and topless-in-a-hot-tub misadventures.

But this book goes beyond the binges and blackouts to deepdive into uncharted territory: What happens after you quit drinking?

Get your copy here

Memoirs

Sunshine Warm Sober: The unexpected joy of being sober –forever Paperback – 22 Dec. 2022 by Catherine Gray

As Catherine Gray, author of runaway bestseller The Unexpected Joy of Being Sober, streaks towards a decade sober, she explores this uncharted territory in her trademark funny, disruptive and warm way.

Get your copy here

Process: The powerful instant Sunday Times bestseller by Lucy Spraggan

Process is a book about the vicious impact of trauma across a lifetime; it is about Lucy's successes and mistakes, her journey towards sobriety, calm and something like peace.

Get your copy here

Blackout: Remembering the things I drank to forget by Sarah Hepola

Get your copy here

Memoirs

Blackout: Remembering the things I drank to forget by Sarah Hepola

A memoir of unblinking honesty and poignant, laugh-out-loud humor, BLACKOUT is the story of a woman stumbling into a new adventure-the sober life she never wanted.

Get your copy here

Self Help

This Naked Mind: Control Alcohol, Find Freedom, Discover Happiness & Change Your Life & The Alcohol Experiment 2 Books Collection Set by Annie Grace

This Naked Mind offers a new solution. Packed with surprising insight into the reasons we drink, it will open your eyes to the startling role of alcohol in our culture. Annie Grace brilliantly weaves psychological, neurological, cultural, social and industry factors with her extraordinarily candid journey resulting in a must read for anyone who drinks.

Get your copy here

You Are Here: Discovering the Magic of the Present Moment by Thich Nhat Hanh Thich Nhat Hanh--Zen monk, author, and meditation master--distills the essence of Buddhist thought and practice, emphasizing the power of mindfulness to transform our lives. But true mindfulness, Hanh explains, is not an escape. It is being in the present moment, totally alive and free.

Get your copy here

Self Help

Sober On A Drunk Planet: Giving Up Alcohol. The Unexpected Shortcut to Finding Happiness, Health and Financial Freedom by Sean Alexander

Sean Alexander cuts through the drunken haze in the international bestseller, Sober On A Drunk Planet - Giving Up Alcohol, to provide hard-hitting facts, which elegantly combines laugh-out-loud moments, sobering science and powerful insights as a qualified therapist, strength coach and former drunk.

Get your copy here

Sober On A Drunk Planet: 3 Sober Steps. An Uncommon Guide To Stop Drinking and Master Your Sobriety (Quit Lit Sobriety Series) by

Sean Alexander

In this international bestselling series - Sober On A Drunk Planet - 3 Sober Steps, you will be guided through uncommon steps that can help you towards a more fulfilling life away from the negative impact of alcohol.

Get your copy here

Coaches

Janey Lee Grace Loves https://nontox.link/JLGLoves

Tapped In (Australia) https://nontox.link/tappedin

The Friday Mind https://nontox.link/thefridaymind

AF Cocktail Recipes

La Maison https://nontox.link/lamaisonwellness

On the Mocks https://nontox.link/onthemocks

Directories

Dry Atlas https://nontox.link/dryatlas

The Sober Curator https://nontox.link/thesobercurator

Zero Proof Nation https://www.zeroproofnation.com/

Magazines

AFTER Magazine https://nontox.link/aftermagazine

Low No Drinker https://nontox.link/lownodrinkermag

Some Good Clean Fun https://nontox.link/comegoodcleanfun

Events

Club Soda https://nontox.link/clubsoda

Pubs with No Booze #3 (Australia) https://nontox.link/pubwithnobooze

Secret Dance Addiction https://nontox.link/sda

Sober Socials https://nontox.link/sobersocials

The London Alcohol Free Comedy Clubhttps://nontox.link/LdnAFComedyClub

Podcasts

Alcohol Free Life https://nontox.link/Alcoholfreelife

Everyday Endorphins https://nontox.link/EverydayEndorphins

For All Drinks https://nontox.link/ForAllDrinks

More Than Sobriety https://nontox.link/MoreThanSobriety

No Low Drinker Magazine Podcast https://nontox.link/lownodrinkerpodcast

Recovery Rocks https://nontox.link/recoveryrocks

One For The Road (by Sober Dave) https://nontox.link/OnefortheRoad

Reviews

Dry But Wet (AU, UK, USA, NZ) https://nontox.link/dry-butwet

Youtube

Zero Proof Happy Hour https://nontox.link/zeroproofhappyhr

All Hail the Ale https://nontox.link/AllHailTheAle

Renovation of Mason https://nontox.link/renovationofmason

The Diary of a CEO - Lucy Hale opens up about how getting sober saved her life https://nontox.link/LucyHaleSober

The Sober BarKeep - Sober Barkeep

Journals

The Alcohol Experiment Journal https://amzn.to/3rhvx7a

12 Weeks To A Sober Life: A Guided Gratitude Journal For Daily Progress Towards Your Sober Self

https://amzn.to/3rbDsmG

Dear Alcohol, I'm Breaking Up With You - 90 Day Guided Sobriety Journal For Women

https://amzn.to/467qp4o

Alcohol Free For 1 Year: Daily Gratitude Journal

https://amzn.to/467qvcg

The Alcohol Experiment Journal https://amzn.to/3rhvx7a

12 Weeks To A Sober Life: A Guided Gratitude Journal For Daily Progress Towards Your Sober Self

https://amzn.to/3rbDsmG

Dear Alcohol, I'm Breaking Up With You - 90 Day Guided Sobriety Journal For Women

https://amzn.to/467qp4o

Alcohol Free For 1 Year: Daily Gratitude Journal

https://amzn.to/467qvcg