NonTox Newsletter - April 2024 by NonToxicated Ltd

NONTOXNEWS

ANON Drinks BRAND OF THE MONTH

SALUTING THE SUN (AND BEGGING FOR IT’S RETURN)

Springing our way to summer with ANON!

Transforming LA's Nightlife: ALCOHOL FREE Venues Market researcher sees adaptogens going mainstream No gloop!

Club Soda calls for government clarity

Keep your eyes on the Target ;) Community Choice

Bottega to launch non-alcoholic lemon liqueur at Vinitaly

How an accident Inspired the Creation of LA AlcoholFree Cocktail Lounge, Free spirited

SPRINGING OUR WAY TO SUMMER WITH THE HELP OF ANON DRINKS!

The weather over here in the UK is... inclement, to say the least, but being a bunch of Pollyanna’s at NonTox HQ we are manifesting better weather and some warmer, sunnier days!

So let us introduce our Brand of the Month for April - ANON Drinks!

The first move towards getting our sun on? A great summer drink! Arguably, there is no better summer tipple, than ANON Drink’s English Garden, made up as a Pimm’s alternative!

Blends of natural flavours combining classic summer fruits, cucumber, mint, orange, apple and strawberry. Make English Garden a delightful drink for any occassion

Best served in a tall glass with plenty of ice, a sprig of mint, topped up with lemonade, tonic or (for the decadent), an AF prosecco! Or why not try the “Lady Garden” AF cocktail?

If English Garden isn’t your thing, then why not try the ANON No Groni? A Negroni, sans the alcohol?

Serve in a tumbler over plenty of ice with a slice of fresh orange, for an enlivening drink with hints of bitter orange, juniper and aromatic herbs.

Ingredients

40ml English Garden

40ml pineapple juice

40ml apple juice

Splash of raspberry puree

20ml elderflower cordial

10ml fresh lime

10ml fresh lemon

Slice of cucumber

This refreshing drink is perfect for a hot summer day. It is low in calories and nonalcoholic, so you can enjoy it guilt-free. The fruit juices give it a delicious fruity flavour, while the elderflower cordial adds a touch of floral sweetness

25% OFF WITH NONTOX25

NonTox Toolbox NonTox Tastes.. Exclusive Giveaways NonTox Meets... NonTox NA-tter The NonTox GrapeVine HAVEYOUHEARD? Extra Juicy Exclusive Discount Codes NonTox Sugar Files

TRANSFORMING LA'S NIGHTLIFE: ALCOHOL FREE VENUES ARE REDEFINING THE BAR SCENE

As the trend of mindful drinking gains momentum, Los Angeles is witnessing a surge in non-alcoholic bars and restaurants, offering delightful craft cocktails without the buzz

Amidst the pandemic-induced hiatus from bars and lounges, a significant demographic –particularly Millennials and Gen Z – is embracing moderation in alcohol consumption. According to recent data, 49% of Millennials and 61% of Gen Z individuals are actively seeking to reduce their alcohol intake in 2024. Fortunately, LA boasts an array of establishments catering to this growing demand, with options ranging from completely alcohol-free to venues offering both alcoholic and non-alcoholic selections

1. Shirley’s Temple (Completely Non-Alcoholic)

Shirley’s Temple stands out as one of the few entirely non-alcoholic bars in Los Angeles. Embracing the “sober-curious” and those in longterm recovery alike, this mocktail bar exudes vintage charm and offers a delectable brunch menu on weekends. Their ethos of "0% alcohol, 100% good times" underscores their commitment to providing a fun and inclusive environment.

�� Address: 2420 E 28th St STE 1, Signal Hill, CA 90755

�� Instagram: @shirleytemplelb

2. Bar Nuda (Completely Non-Alcoholic)

Unlike its counterparts, Bar Nuda operates as a nomadic establishment, hosting pop-up events at various venues across the city With a focus on mouthwatering alcohol-free options, this roaming party promises a unique and exciting experience with each event.

�� Address: Pop-up (check their Instagram for the latest info)

�� Instagram: @barnuda la

3. Big Bar at Alcove (Alcoholic & Non-Alcoholic Options)

Nestled within the renowned Alcove restaurant, Big Bar offers a diverse selection of both alcoholic and zero-proof beverages. Boasting four alcoholfree options, along with a extensive food menu, this venue caters to a wide range of preferences.

�� Address: 1927 Hillhurst Ave, Los Angeles, CA 90027

�� Instagram: @alcovebigbar

4. Asterid (Alcoholic & Non-Alcoholic Options)

Asterid, a Michelin-rated restaurant, elevates the dining experience by offering sophisticated alcohol-free alternatives alongside its fine cuisine. From spritz to martinis, patrons can enjoy premium mocktails crafted with the same attention to detail as their alcoholic counterparts

�� Address: 141 S Grand Ave, Los Angeles, CA 90012

�� Instagram: @asteridla

5. Kato Restaurant (Alcoholic & Non-Alcoholic Options)

Renowned for its Michelin-star tasting menu, Kato Restaurant tantalizes guests with alcoholfree flights and an array of sober cocktails, including cordials, rosé wines, and botanical spirits. It's an ideal destination for those seeking a refined dining experience sans alcohol.

�� Address: 777 S Alameda St Building 1, Suite 114, Los Angeles, CA 90021

�� Instagram: @katorestaurant

These non-alcoholic venues in Los Angeles are revolutionizing the concept of going out, proving that great flavor and a memorable night can be enjoyed without the need for alcohol. Whether you're navigating sobriety, have dietary restrictions, or simply prefer not to imbibe, these establishments offer a welcoming and enjoyable environment for all.

20%offwith NONTOX20

Hip Pop Sodas contain far less sugar compared to the leading soft drink.

�� Contains 1/4 of your Daily Fibre

�� A source of Live Cultures

�� No Artificial Sweeteners. Erythritol and No Stevia!

MARKET RESEARCHER SEES ADAPTOGENS GOING MAINSTREAM

According to the folks at GlobalData, who are always keeping their fingers on the pulse of consumer trends, there's been a real buzz around adaptogens lately, especially in the realm of functional beverages.

So, what are adaptogens exactly? Well, they're like little health superheroes! Packed with properties that can help us tackle stress, boost our immunity, and even give us a mood lift. With everyone looking for ways to manage stress and anxiety, adaptogens are becoming the new go-to

GlobalData's survey of 500 consumers found that mental well-being is a top concern, especially among younger folks. And guess what? Adaptogens are right there in the spotlight, stealing the show with their stress-busting and anxiety-easing powers.

But, as with any superhero, adaptogens have their limits We're still figuring out things like proper dosage and how they interact with other medications So, while they're super promising, they're not a one-sizefits-all solution just yet.

When it comes to adaptogens, there's a whole garden of options out there, from ginseng to Rhodiola to Schisandra. Among them, ginseng seems to be the crowd favorite, bringing its A-game to the wellness party

The cool thing about adaptogens is that they're pretty versatile. You can sprinkle into all sorts of drinks – carbonates, juice teas, you name it – without messing with taste. Plus, you can find them in supplem form too, making them super easy to incorporate into your daily routine.

So, whether you're sipping on a calming or enjoying a refreshing juice, adaptogen might just be the wellness boost you've b looking for Just remember, they're like sidekicks on your health journey – powe allies, but not magical fixes.

NOGLOOP! Drink Martys

It's cheers all around for Marty’s Virgin Bloody Mary as it clinches a prestigious silver medal at the World Alcohol Free Awards This locally crafted gem from Market Harborough has soared to the top ranks of alcohol-free beverages, impressing judges with its bold flavors and unique blend of ingredients. With its savory profile featuring sun-ripened tomatoes and a touch of apple cider vinegar, Marty’s Virgin Bloody Mary stands out among the crowd of contenders. Established by industry experts Chrissie Parkinson and Chris Losh, the World Alcohol-Free Awards continues to shine a spotlight on the best of the best in the non-alcoholic drinks realm.

Laura from NonTox HQ had the pleasure of tasting Marty’s Virgin Bloody Mary (and roped her partner in for good measure)!

This is what they had to say:

A well textured drink, gorgeous tomato flavour, celery and spice - so very much like a “normal bloody mary”. With Tabasco and lemon present to top off this very refreshing offering. It’s a great alcohol free alternative.

Club Soda calls for government clarity on low abv drinks

Club Soda is advocating for clearer regulations on low-alcohol drinks - citing a current lack of distinction between alcohol-free and lowalcohol beverages.

They argue that as moderation becomes more prevalent, there is a growing demand for drinks that allow for socializing without high alcohol content.

Founder Laura Willoughby criticizes government inaction on defining terms like 'low' and 'reduced' alcohol, stating that it hinders consumer choice.

The report, titled "The Forgotten Middle," highlights the need for clarity in labeling to better serve evolving consumer habits and preferences.

This call for action was echoed by industry experts at The Pub Show, who emphasized the importance of clear descriptors for consumers to navigate the market effectively.

What do you think? Is labelling on low alcohol content a problem?

BOTTEGA TO LAUNCH NON-ALCOHOLIC LEMON LIQUEUR AT VINITALY

Bottega S.p.A., a leading Italian drinks company, is set to introduce its Limoncino 0.0 at the upcoming Vinitaly trade fair.

This new release marks a departure from their traditional lemon liqueurs as it is alcohol-free.

Recognizing the growing trend of alcohol abstention, Bottega aims to cater to those who prefer non-alcoholic options for health or personal reasons.

Despite being alcohol-free, Limoncino 0.0 is crafted with the same attention to quality and flavor as their other products.

Made from carefully selected Italian lemon varieties, it offers a refreshing and versatile taste profile.

It can be enjoyed on its own or used as an ingredient in mocktails and culinary creations.

Bottega's Limoncino 0.0 will be showcased alongside their other offerings at Vinitaly.

10% discou NONTOX10

Keep your eyes on the Target ;)

Exciting news from Target! They're diving headfirst into the world of nonalcoholic drinks, and it's making waves.

Picture this: you're strolling down the aisles of Target, and suddenly, you spot a whole section dedicated to zeroproof beverages Pretty cool, right? Well, it's not just cool it's a sign that nonalcoholic drinks are becoming a big deal.

Target is teaming up with Sèchey, a nonalcoholic beverage company, to bring their drinks to the masses. This partnership means that you can find your favorite booze-free beverages right alongside your groceries. Talk about convenient!

But here's the thing: as big retailers like Target embrace nonalcoholic drinks, smaller specialty shops, like Boisson, are feeling the pressure. It's a reminder that while we're celebrating the growth of nonalcoholic drinks, we also need to support the little guys.

Now, onto a bit of a surprise: Target is now “carding” people for nonalcoholic drinks Yep, you read that right It might seem strange, but it's all about keeping everyone safe and following the rules

So, next time you're at Target, keep an eye out for those zero-proof drinks. And don't forget your ID!

HOW AN ACCIDENT INSPIRED THE CREATION OF LA ALCOHOL-FREE COCKTAIL LOUNGE FREE SPIRITED

Amber Pennington and Arleo De Guzman are rewriting the rules of the bar scene with their new establishment, Free Spirited. Tucked away in Alhambra, this cocktail lounge isn't just another spot to grab a drink it's a haven for those seeking a sober night out

Both seasoned bartenders, Amber and Arleo have seen their fair share of boozy nights. But a lifealtering event changed their perspective on alcohol forever. After Amber survived a drunk driving incident that left her with lasting injuries, the couple decided to create a space where people could enjoy the social aspect of a bar without the pressure to drink.

At Free Spirited, they're shaking up more than just cocktails they're challenging the stigma surrounding sober living. Instead of using the term "mocktail," which implies that non-alcoholic drinks are second-rate, they're serving up "sober craft cocktails." These aren't your average alcohol-free beverages; each drink is carefully crafted with house-made ingredients, bursting with flavor and creativity

The name "Free Spirited" reflects their mission to foster a sense of freedom and authenticity. They want patrons to feel comfortable being themselves, whether they're sipping on a cocktail or enjoying a gluten-free meal from their menu.

But Free Spirited isn't just a bar it's a community hub. Two special tables, adorned with candles and flowers, honor those affected by addiction and drunk driving It's a touching reminder of the challenges many face on their journey to sobriety.

Despite its serious undertones, Free Spirited is anything but somber. With regular events like karaoke nights and trivia, there's always something fun happening at this laid-back lounge. So, if you're looking for a refreshing take on the LA bar scene, swing by Free Spirited Whether you're sober curious, in recovery, or simply looking for a night out without the hangover, you'll find a warm welcome and a delicious drink waiting for you

For updates on events and new drinks, follow Free Spirited on Instagram at @free.spirited.lounge

�� Address: 3020 W Main St, Alhambra, CA 91801

COMMUNITY CHOICE

The NonTox Facebook Community have been sharing their favourite discoveries this month so we thought we would highlight them for you here!

Top Contributor to the group Mick

Malty is liking Shipyard APA. Excellent refreshing beer with a real hoppy punch.

Nick at All Hail the Ale has shared some great drinks on his Youtube Channel includning Mash Gang “Sinner Bone” - “The flavour is as intense as the aroma.” Watch the review here

NonTox team member Laura continues her Kombucha Adventures and is loving Counter Culture’s Rhubarb and Hibiscus!

Welcome to the daring world of REBELS 0.0%, where the spirit of innovation meets the essence of rebellion in every sip. We were born to revolutionize the adult drinking culture as we invite you to join the cheers revolution, a movement that challenges norms and sparks a new era in socializing.

At the heart of our revolution lie our award-winning products. Crafted with precision and passion in the Swiss Alps using only natural botanicals, thanks to our unique double distilling process we manage to completely avoid alcohol along the way and yet still bring out the intense and complex flavors. REBELS 0.0% is not just a brand: it's a rebellion against the ordinary, an invitation to celebrate life on your terms.

Together, we're pushing boundaries and redefining what it means to raise a glass.

Cheers to the rebellion!