NonTox Newsletter - May 2024

NONTOX NEWS

MAY ISSUE 3

4

Letter from Laura

Drinks Drop

5

7

Spirits of Virtue

8

Successful Challenge

11

Aussie Awards

14

Boisson & Bust?

16 Sober-chella

18

redefining refreshment

21

alcohol free coming in first

1

Dynamic Duo

9

What we tasted this month

12 Elta Ego

15

Get ready to mingle

17

Worry Not, at this pop up!

20 Bon Appétit

22

Discounts Galore

NONTOX NEWS Brought to you by Team Tox! Leanne Marie Waite Self Proclaimed Bossy Britches & Spreadsheet Maven

Lisa Marie Godfrey Fabulous Founder & Taste Master Laura Jennifer Edwards Implementation Machine & Side Eye Queen

2

A LOVE LETTER FROM LAURA The Auberge Le St Jean is located in a small medieval town called Nanteuil-en-Vallée in rural France.

In this warm, family run, traditional setting; seasonal local produce is served year round and you are guaranteed a smile and a culinary adventure..

Last October was my first visit to this amazing restaurant, and 6 months have seen a massive and welcome change for this now sober drinker alcohol free options!

In October my options were water, juice and the alcohol filled offerings you would expect in rural France. I wasn’t disappointed by this at the time it is France after all! I was limited in my beverage options, but with a feast of flavours in terms of food, I hadn’t been disappointed.

This month, I was presented with a brand new, shiny, cocktail menu upon sitting down. Alcohol Free options laid out opposite a traditional alcoholic cocktail menu. Balance.

It isn’t a full and comprehensive menu, but I was astounded and grateful! I have been experiencing some health issues for a while now and cutting out alcohol completely has become necessary to my well being on a more serious level than I had engaged with alcohol free for before.

Going back to France and finding a small but noticeable shift - and seeing the pride with which the owner placed that menu before me was something that filled me with warmth. I wasn’t there to drink anyway, but to know that I was somewhat catered to was wonderful.

I opted for what we would call a Virgin Pina Colada and it was bloody good actually! That said, all three options on the menu tasted good and none of us at the table felt short changed by an alcohol free cocktail - especially when adorned with a festive party streamer!

So this is a love letter, to being alcohol free, focusing on my health, the French countryside and the Auberge Le St Jean.

The rest of this issue will take you on a ride around the world to Canada, USA, Scotland, Australia and New Zealand.

Enjoy the ride and Vive La France!

a r Lau

DRINKS DROP or more like rain! It’s raining drinks at NonTox and we are going to share our thoughts on ALL of them with you!!!

DYNAMIC DUO

WORLD’S FIRST LGBTQ+ ALCOHOL FREE BREW-MASTERS ARE MAKING AN IMPACT In the lively world of craft beer in the U.K., a dynamic duo has taken the scene by storm with their unconventional approach to brewing. Meet Joelle Drummond and her wife Sarah, the masterminds behind Drop Bear Beer Company, shaking things up with their unique brews like stouts, lagers, and pale ales.

Hailing from Swansea, Wales, Joelle and Sarah are breaking stereotypes left and right, not just with the beers they create but also with their inclusive workplace culture. “I believe from all the research I’ve been able to do that we’re actually the world’s first LGBTQ+ alcohol-free brewery,” Joelle proudly shared with Pink News.

Their journey began in 2019 when they brewed their first batch at home. From the outset, they were determined to build Drop Bear in alignment with their values, which meant more than just crafting great beer. Their products now grace shelves across the U.K., as well as in Canada and New Zealand.

But it's not just about the beer for Joelle and Sarah; it's about making a positive impact. They've made a conscious effort to hire LGBTQ+ employees, with half of their staff identifying as queer. They've also forged a partnership with the charity Galop, directing proceeds from their limited-edition Pride beer to support LGBTQ+ victims.

Drop Bear has achieved several milestones, including becoming Wales’ first certified B-corp brewery and the world’s first carbon-neutral alcohol-free brewery. Plus, their beers are vegan and gluten-free, catering to diverse tastes and dietary preferences.

Their success lies in their ability to tap into the “sobercurious” movement, where younger generations are increasingly open to non-alcoholic options. “We’re very much about not preaching to people on their drinking habits, just providing a really cool craft beer option if they decide to not drink or just to cut down,” Joelle explains.

With enticing brews like Bonfire Stout, Tropical IPA, Yuzu Pale Ale, and New World Lager, Drop Bear offers a refreshing twist on non-alcoholic beverages. But for Joelle, it's about more than just the beer—it's about representation and principles. “Queer women having visibility in leadership roles is more essential than people realize,” she emphasizes, embodying the spirit of inclusivity and progress in the brewing industry.

SUCCESSFUL CHALLENGE & A WIN-WIN Big Drop Brewing Co, a prominent alcohol-free brand in the UK, has recently achieved a significant win in a trademark challenge over the term 'Dry January' at the UK Intellectual Property Office.

The term 'Dry January' was initially trademarked by Alcohol Research UK (now known as Alcohol Change UK) in 2014 to support their efforts in providing resources for individuals dealing with harmful drinking habits. However, in 2022, Alcohol Change UK sought to expand the trademark to cover new areas, including products and services.

This move would have restricted the usage of the term 'Dry January' by other low and no alcohol brands, as well as venues and retailers, for marketing their alcohol-free drinks. Big Drop Brewing Co stepped in to challenge this trademark extension, arguing that such monopolization not only hindered sales and marketing activities in the alcoholfree drinks market but also contradicted the charity's overarching goal of reducing alcohol harm.

Rob Fink, the founder of Big Drop, emphasized the collaborative spirit of the alcohol-free movement, noting that many innovative startup brands have contributed to offering palatable alternatives for Dry January and

beyond. He highlighted the importance of high-quality alcoholfree drinks in supporting the hospitality industry and rewarding retailers, and emphasized the need for effective collaboration rather than unnecessary barriers.

This victory underscores the shared commitment of brands like Big Drop and Alcohol Change UK to promote responsible drinking and reduce alcohol harm. It's a winwin for both parties and for consumers seeking healthier beverage options.

About Big Drop Brewing Co: Big Drop Brewing Co was founded in 2016 as the world's first brewer dedicated to alcoholfree beer. Led by Rob Fink and James Kindred, along with brewer Johnny Clayton, Big Drop has pioneered the Reduced Amylase Brewing process, ensuring that their beers never exceed 0.5% ABV while retaining all the flavor and characteristics of craft beer.

With over 100 international beer awards, Big Drop is a market leader in the rapidly growing alcohol-free sector. For more information, visit www.bigdropbrew.com.

WHAT HAVE WE TASTED THIS MONTH? We have tasted MANY drinks in April and there are even more to come in May! They will all be covered in our Drink of the Day feature over on the Facebook Group and on Insta - but here’s a round up of some of our faves!

Clausthaler - Grapefruit What Clausthaler have to say: “A 50/50 blend of Clausthaler Original and Grapefruit drink, it is the ultimate refreshment for any occasion.”

Leanne’s thoughts: Smell: A lovely smell of grapefruit!

Taste: A great taste of grapefruit upfront, with the taste of a good beer on the back.

General Comments: Really drinkable, great for any occasion, would drink again.

The Pathfinder Pathfinder describe as: “Immediate relief for malaise and ennui, cold feet and hot tempers, weak knees and low spirits” Laura’s thoughts: Smell: Very botanical and rich - evokes memories of medicine being poured from a thick glass bottle when you were a kid.

Taste: Bitter, herby, very medicinal and absolutely delicious when poured over ice - although a little strong for me, neat. Absolutely perfect with a mixer and most definitely a relief for low spirits!

General Comments: The Pathfinder now sits firmly on my go to list of favourite AF drinks for any time. This is great for a mid afternoon naughty feeling mocktail, even better in the evening. Absolutely in love with packaging and the feel. Highly recommend!

Ceders Crisp & Rose Lisa’s thoughts Ceder’s Crisp On opening this had a lovely fresh cucumber smell and the flavour didn’t disappoint!

Tasted with Fevertree Premium Indian Tonic, this delivered an authentic gin flavour Delicate botanicals with tangy cucumber and piney juniper Dry, Crisp and Refreshing!

Zero calories and sugar!

Ceder’s Rose Beautiful pink distilled Non-Alcoholic spirit Nose was juniper with subtle rose notes Delicate floral flavour with punchy juniper Great pick for a dry pink gin Zero calories and sugar!

SPLASH - Margarita & Sposati Lisa’s thoughts SPLASH Margarita

SPLASH Sposati

Very pale lime colour with plenty of bubbles Big hit of citrus The lime juice gives a lovely sourness not often seen in a mixer Performs well as a stand alone drink but could mix with an AF spirit for a more complex drink Natural Flavours and Sweeteners – Monk Fruit and Stevia

FIBE - Lush Lemonade

Pale straw colour with lots of sparkle!

Fruity and sweet but not cloying Delicate strawberry flavour with a hint of lemon Moreish to drink on its own but could mix with an AF spirit for a drier finish Only 70 calories in this big 355ml can

Hip Pop - CBD Passionfruit & Guava

Leanne’s Thoughts: Flavoursome Sweetish Tangy Good fizz..not toooo fizzy Very Lemonadey..is that a word?!

Like a traditional Lemonade Would I buy it again…Hell Yes!

Leanne’s Thoughts: Good balance of Passionfruit & Guava Not vinegary like some Kombuchas Decent amount of fizz 15mg of CBD What’s not to love?

Would I buy it again…Heads on over to the NonTox app to claim my discount code and makes a mental note that I can grab it in Sainsbury’s & M&S!

AUSSIE AWARDS

Great news from down under!

Lyre’s Spirit Co and Edenvale are celebrating big wins at the recent World Alcohol-Free Awards, where they both took home gold medals. And they're not alone—11 Australian producers were recognized in total out of a whopping 450 entries!

This prestigious competition, which is the largest of its kind for alcohol-free drinks, brought together a team of international non-alcoholic specialists to judge entries from 21 countries including our very own Lisa Marie Godfrey! From wines and spirits to beers, kombuchas, aperitifs, and cocktails, there was something for everyone on the tasting table.

The judges went above and beyond, tasting each medal-winning entry up to 12 times to ensure fairness and accuracy. In the end, they awarded an impressive total of 58 golds, 87 silvers, and 110 bronze medals.

Australia really showed up at the awards, with Lyre’s taking home three gold, two silver, and six bronze medals, and Edenvale scoring two gold, two silver, and one bronze. Other Aussie winners included Altina, Brown Brothers, Seadrift, Vintense, Loxton (Australian Vintage), Noot, Pernelle, Pure Vision, and Smug AF Cocktails.

These awards are specifically for products with alcohol levels of 0.5% ABV or below, reflecting the growing trend towards alcohol-free options worldwide. Chrissie Parkinson and Chris Losh, the brains behind the competition, created it in 2022 to recognize excellence in the nonalcoholic drinks industry.

According to Losh, the judges were particularly excited about vermouth, aperitifs, and wine alternatives this year, as well as the impressive growth in unique products with no alcoholic counterpart.

Parkinson added, "We’re seeing a real growth in quality and complexity from the best producers in this space now—particularly in wine. It’s a category where producers really can’t stand still if they want to be the best.

In fact, across the whole AF sector, drinks that might have been considered exceptional even two or three years ago are now often being surpassed by exciting new versions." Cheers to that!

JUDGES TASTING NOTE One judge summed this up with just two words: amaretto deliciousness! Textbook flavours of almond, marzipan, caramel and orange wrapped up in just the right amount of comforting sweetness with a lightly refreshing mint twist on the finish. Excellent mixed with ginger ale, or on the rocks with a slice of orange.

JUDGES TASTING NOTE A cheerfully exuberant black- and red-fruited bomb, this is classic sparkling Shiraz. Summer pudding flavours blackberry, redcurrant, blackcurrant, strawberry - jostle happily together, with the carbonation and a touch of tannin providing structure, lift and freshness. Good chilled but also has food-matching options.

THE UP SIDE IS, THERE IS NO DOWN SIDE

hol-free ard-winning alco w A . ng xi la re ge d d and take the ed for socialising an r oo m ne rt ur pa yo t t ec lif rf lp pe Your gens that he bioactive adapto ng ni ai nt co ils cockta off your day.

Elta Ego are taking New Zealand by storm, with over 200 stockists!

As an advocate for alcohol-free living, Paul, the founder, along with his AF (Alcohol-Free) buddies, noticed a common trend at social gatherings: while their friends who drank alcohol seemed to get more energized and upbeat as the night went on, they often felt their energy and mood decline.

This led to a bit of an internal struggle—a battle between wanting to join in the fun without the fear of a hangover the next day, and not wanting to feel left out or judged.

We didn't just want to settle for a plain soda or kombucha. It didn't quite hit the spot, and it seemed to invite comments like "don't be boring" from our friends who enjoyed their booze. Plus, many of those options were packed with sugar or caffeine, which wasn't ideal.

Instead, what we craved was something that looked, tasted, and felt like a fancy cocktail, but without the alcohol and its aftereffects.

But we didn't stop there. We wanted our drinks to go beyond just being alcohol-free.

We wanted them to be healthy too, packed with bioactive adaptogens that could boost our mood, confidence, and energy levels, helping us to socialize without compromising our well-being.

Through a rigorous scientific process, we discovered the perfect blend of these adaptogens—a combination that not only made us feel good but also lifted our spirits in a gentle yet noticeable way.

And so, Elta Ego was born—exquisitely crafted non-alcoholic cocktails designed to help you tap into your best self, your "elta ego," and connect with others in a healthier, more vibrant way. Cheers to that!

LAUNCH U.S. DISTRIBUTOR MARKETS Based in Austin, Texas; Tennyson create an original combination of non-alcoholic liquid botanicals.

In April they launched two new distributor supported markets for the brand after many meetings and searching for partners with aligning visions.

Tenneyson say they are “building a liquor brand, that just happens to be non-alcoholic” with an aim to have bold and sophisticated AF drinks that stand alongside and hold their own against traditional brands.

Tenneyson now have a network of retailers across the country, and these new partnerships show a real commitment to both growth and the learning required to really set themselves apart in the industry.

New Partners are: Michigan covered by Great Lakes Wine & Spirits Texas covered by Maverick Beverage Company

Mavrik Cocktails welcome Tom Proctor of The Alcohol Free Co to their board of directors this month Tom has a wealth of experience in growing alcohol free brands through his current role and has seen Mavrik as an ideal opportunity to work closer with a brand to help them grow.

We look forward to seeing what’s coming from Mavrik with this new input!

CEROCERO WINS GOLD! CeroCero White Grapefruit & Lemongrass has won gold at this year’s San Francisco World Spirits Competition.

The SFWSC is the oldest and largest competition of its kind with medal winners ranging from some of the most renowned international distillers to small-batch producers. What an exciting win!

BOISSON & BUST?

In a surprising turn of events, Boisson, the USA’s largest zero-proof retailer, filed for bankruptcy and closed all its stores in March, sparking concerns about the future of the category.

The rise of zero-proof drinks has been remarkable, offering alternatives that mimic the look, taste, and craftsmanship of traditional alcoholic beverages.

Seedlip, paving the way in 2015, was soon followed by a flood of brands entering the market to cater to a growing demand for alcohol-free options. Now, in 2024, the industry boasts hundreds of nonalcoholic wines, beers, spirits, and other ready-to-drink beverages, amounting to an impressive $11 billion in sales by 2022.

Amidst this surge, brick-and-mortar shops dedicated solely to nonalcoholic drinks began cropping up.

Spirited Away, situated in downtown Manhattan, was among the pioneers, followed by several others across the nation. Boisson, launched in 2021 in Brooklyn, quickly rose to prominence, expanding to Miami, Los Angeles, and eyeing international ventures.

However, news broke in late March of Boisson’s closure, signaling a significant setback for the industry.

Founder Nick Bodkins announced the closure of retail locations and his departure from the company. While the online and wholesale divisions remain operational, the abrupt shutdown raised questions about the stability of the zero-proof market.

For independent bottle shop owners like Douglas Watters of Spirited Away and Aqxyl Storms of Minus Moonshine, Boisson’s closure was a concern but not a cause for panic. Despite challenges in profitability and high production costs, these shops continue to thrive, offering curated selections and specialized knowledge unmatched by larger retailers.

Interestingly, New York’s liquor laws inadvertently favor nonalcoholic bottle shops like Spirited Away and Minus Moonshine, creating a unique niche market. However, proposed legislation could change this landscape, posing new challenges for these retailers.

The classification and target audience of nonalcoholic drinks remain ambiguous, with legal and societal gray areas yet to be resolved. Despite these uncertainties and Boisson's collapse, nonalcoholic bottle shops remain resilient, focused on steady growth rather than explosive success.

As Storms aptly puts it, “not every business can be a Starbucks”, emphasising the importance of staying focused and forging ahead, one step at a time.

GET READY TO MINGLE! A few years back, Laura Taylor was gearing up for a trip to the Pocono mountains with her pals when she decided to shake things up a bit. Being alcohol-free, she wasn't satisfied with the typical sparkling waters and diet sodas available, especially when it came to socializing. So, she embarked on a grocery store adventure with her daughter, picking up ingredients like lavender essence, juices, citrus, and herbs to craft her own mocktails.

After whipping up three delightful concoctions, Laura found herself smitten with her favorite blend, which she promptly poured into a one-liter bottle for the trip. The results? Well, let's just say she was thrilled.

"When I got back home, I was so excited that I didn't even say hello to my family. I went straight to my laptop to see what was happening in the world of adult non-alcoholic beverages," Laura recalled. "To my surprise, there wasn't even a name for it!"

In 2017, Laura took matters into her own hands and launched Mingle Mocktails, aiming to offer flavorful options for those skipping the alcohol or looking for mixers. Since then, Mingle Mocktails has become a standout player in the world of booze-free cocktails, catering to consumers seeking alternatives to traditional bar drinks.

With seven delicious varieties like Key Lime Margarita, Blood Orange Elderflower Mimosa, and Moscow Mule, Mingle Mocktails offers a range of tasty options for any occasion. And just last month, they unveiled their newest flavor: Sparkling Raspberry Rosé, boasting 35% less sugar than a standard 4-ounce rosé.

But Mingle Mocktails isn't just about delicious drinks —it's also about inclusivity. Laura designed the taste profiles to offer unique flavors that stand out without trying to mimic alcoholic beverages directly. Instead, she focuses on essences like salt and lime in a margarita-inspired mocktail, ensuring that everyone can enjoy their creations, whether they're sipping solo or mixing it up with spirits.

Looking ahead, Mingle Mocktails is poised for even greater success. By partnering with one of the largest U.S. alcohol wholesalers and focusing on expanding their existing lineup, they're tapping into a growing demand for zero-proof cocktails. And with the nonalcoholic drinks space expected to reach $30 billion by 2025, the future looks bright for innovative brands like Mingle Mocktails.

As Laura puts it, "This category will continue to evolve and grow, offering more options for everyone to enjoy. And we're excited to be a part of that journey!"

SOBER-CHELLA

mocktail parties and “euphoric” options found at Coachella this year

Coachella Valley Music and Arts Festival just wrapped up its two-weekend extravaganza of music, fashion, and fun, and this year, some festival-goers are leaving with fewer hangovers than ever before!

For 2024, Coachella made sure to cater to shifting tastes and preferences by offering a wide range of non-alcoholic beverage options. This move reflects the changing interests of the festival's predominantly Gen Z and Millennial crowd, who are leaning towards healthier choices and steering away from excessive drinking.

But it's not just about sobriety; it's about inclusivity too. Coachella's expanded offerings include curated lounges and experiences designed specifically for sober and sober-curious attendees. Last year, they teamed up with The New Bar, a Venice-based "dry bar" and non-alcoholic beverage retailer, to provide exciting drink options for those looking to skip the alcohol.

According to Brianda Gonzalez, founder and CEO of The New Bar, the response has been overwhelmingly positive. People who hadn't attended Coachella in years because they were sober felt welcomed back into the fold. Others appreciated having refreshing drink options that allowed them to stay present and avoid the dreaded hangover.

This year, American Express got in on the action too, creating an immersive non-alcoholic experience for its members at the Coachella lounge. Together with The New Bar, they curated a menu that catered to the festival's young demographic, featuring non-alcoholic twists on classic cocktails like margaritas and cosmopolitans.

And it's not just inside the festival grounds where you could find booze-free options. Peripheral parties also embraced being alcohol free. Brands like Non and Celsius served up pre-made sparkling drinks and energy-packed mocktails, ensuring that everyone could join in on the fun, whether they were sipping cocktails or not.

Whether you're a die-hard Coachella veteran or a first-timer, there's never been a better time to enjoy the festival scene without the headache of a hangover.

WORRY NOT, AT THIS POP UP!

Over the past decade, Portland’s nonalcoholic drink scene has undergone a significant transformation. What was once a rarity—a mocktail on a menu—has now become more commonplace.

Oregon proudly hosts its own zero-proof spirit brand and breweries, while local vintners craft nonalcoholic wines from state-grown grapes.

But according to Canard bartender Cliff Seminerio, not all nonalcoholic (NA) offerings are created equal. Even now, options can feel limited. “I often see just one NA drink on menus, or a bartender’s choice,” says Seminerio. “Sometimes, when you ask for a nonalcoholic drink, you’ll get a puzzled look.”

Seeking to highlight the creativity and beauty of booze-free cocktails, Seminerio launched his first Worry Not event in the summer of 2023. These nonalcoholic cocktail pop-ups feature collaborations with Portland chefs, pairing exceptional food with Seminerio’s crafted NA drinks. Partnering with local zero-proof spirit companies like Wilderton, Seminerio creates thoughtful concoctions. But Worry Not isn’t just for sober folks; it’s an inclusive space for anyone to enjoy fantastic food and drink. “None of the drinks contain alcohol, and they never will, but everyone can savor them,” he emphasizes.

Starting as a “not so boozy” brunch pop-up at Cooper’s Hall Northeast, Worry Not has evolved to feature chef Kevin Jones, known for his stint at Moonshot. Their upcoming pop-up on April 28th promises a Southern-themed feast, including buttermilk-brined fried chicken and indulgent Mountain Dew cakes dubbed Gamer’s Delight.

Jones, an avid soda cake enthusiast, infuses his menu with childhood nostalgia and playful flavors.

Seminerio encourages chefs to experiment with the menu, but he also designs cocktails to complement the dishes. One creation features Wilderton’s Earthen spirit, simmered with Dr. Pepper, burdock root, anise seeds, and caramelized sugar—a twist on the classic Alabama Slammer. Another concoction combines kojifermented peanut milk and Korean banana milk, inspired by Elvis’s favorite sandwich.

Known for his innovative drinks, Seminerio is expanding his reach. He’s developing a nonalcoholic beverage list for Heavenly Creatures and will soon teach NA cocktail classes at Kitchen Culture. His aim? To elevate nonalcoholic options citywide, catering to both drinkers and nondrinkers alike. “I want to see folks freely switch between alcoholic and nonalcoholic drinks,” he says. “They should hold equal importance on any menu.”

Mark your calendars for Worry Not on Sunday, August 28th, at CH Northeast. It’s a celebration of creativity, flavor, and inclusivity, one NA drink at a time.

REDEFINING REFRESHMENT Introducing General Admission™: the revolutionary non-alcoholic brew redefining refreshment.

General Admission was dreamt up by the Innovation Incubator at Boston Beer Co., a tiny team of some of the industry's best explorers, brewers, and mad-scientists working tirelessly to bring the next best beverage to you.

Get ready to quench your thirst in a whole new way because Boston Beer Co. is shaking things up with their latest creation: General Admission. This fruity delight is a non-alcoholic ready-to-drink brew that's making waves across the US. Available in select markets across the U.S. like Albany, New York; Raleigh, North Carolina; and Indiana, General Admission offers a refreshing blend of fruit-infused seltzer water and low alcohol beer. But don't worry if you're not in those areas—you can still get your hands on this tasty treat through online ordering and direct-to-consumer shipping in various states.

With flavors like Lemon-Lime, Orange Ovation, Grapefruit Groove, and Raspberry Remix, General Admission is here to tickle your taste buds and keep you coming back for more. And with an ABV of less than 0.5%, it's perfect for those moments when you want to enjoy a delicious beverage without the buzz.

Tim Kerrigan, Assistant Head of Innovation at The Boston Beer Company, shared his excitement about the explosive growth of the non-alcoholic category. "We wanted to create a new type of product that offers a much broader view of what we believe non-alc can be," he said. "Whether you're a beer enthusiast, wine lover, or spirits connoisseur, General Admission has something for everyone."

But the excitement doesn't stop there! Kerrigan mentioned that General Admission isn't just about the product itself—it's also about exploring new ways to connect with consumers, including the growing ecommerce channel. So, whether you prefer shopping at your local store or browsing online, General Admission has got you covered.

So, grab a can of General Admission, kick back, and enjoy the fruity goodness. Cheers to delicious drinks and new adventures!

We love to celebrate a milestone at NonTox at this one is pretty epic!

200 alcohol drinks reviews... meaning tasting over 200 unique drinks!

Now that is a lot of tipples!

James began his alcohol free journey in 2020 where the scope, availability and choices for AF were somewhat limited. Now its difficult to keep up with what’s new to market - especially since bigger brands have started to jump on the bandwagon!

We all know that some areas of AF land need work - red wine for a start but the leaps and bounds in tech and quality show major promise - and we at NonTox, along with James and so many others are along for the ride!

Here’s to another 200!

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BON APPÉTIT SERVES FIRST ‘DRINKS’ ISSUE IN OVER 50 YEARS! Get ready to sip into a whole new world of beverages with Bon Appétit's latest issue! Breaking new ground since 1956, the iconic magazine is serving up its first Drinks issue, and it's hitting newsstands today. Luxury Daily got the exclusive scoop on this exciting launch, and we're here to spill the tea—er, the non-alcoholic tea, that is!

According to Jamila Robinson, the editor in chief of Bon Appétit in New York, drinks are more than just refreshments—they're an essential part of our food culture. Whether you're into kombucha, cocktails, or a refreshing cucumber drink for that extra hydration boost, this issue has something for everyone. Plus, you'll get to meet the talented brewers, mixologists, and sommeliers who are shaking up the scene with their innovative creations.

So, what's on the menu? From boba tea and kombucha to berry spritzes and sports drinks, there's no shortage of delicious options to explore. Robinson is especially excited for readers to discover how beverages help shape food culture and to introduce them to the next wave of mezcal producers and Korean drinking games with soju. Plus, you'll get insider tips on BYOB etiquette from sommeliers like Brooklyn-based André Mack.

But the fun doesn't stop there. This issue is packed with fascinating stories and insightful articles that dive deep into the world of nonalcoholic mixology. You'll learn how to host a Korean-style dinner party with the guide "No Party Like an Anju Party" and follow along as writer John Paul Brammer takes you on a journey back to his hometown through the lens of a childhood dish in "Catfish Out of Water." And don't miss out on the interview with Fawn Weaver, the first Black American woman to lead a major spirits company, conducted by food and wellness writer Hali Bey Ramdene.

Behind the scenes, the Bon Appétit team has been hard at work, drawing inspiration from more than 50 years of archival content to create this groundbreaking issue. They've combed through print and digital archives, revisiting classic recipes and iconic photography to capture the essence of drinks throughout the decades.

For Robinson, expanding drinks coverage is a top priority, and she's excited to showcase the diverse range of ingredients and spirits available today. From Korean soju to Italian Frangelico liqueur, there's no shortage of inspiration to draw from. So, whether you're a seasoned cocktail connoisseur or just dipping your toes into the world of nonalcoholic beverages, there's something for everyone to enjoy in Bon Appétit's Drinks issue.

ALCOHOL FREE COMING IN FIRST Get ready to cheer on your favorite athletes in Paris this summer with a refreshing brew in hand— because for the first time ever, you can enjoy the official beer of the Olympic Games right from the stands. But here's the twist: it's alcohol-free!

That's right, Corona, the beloved Mexican brand, is bringing its alcohol-free version to the Olympic stage, thanks to a groundbreaking sponsorship deal with AB InBev, the Belgian-Brazilian beer giant.

This exciting partnership is just another sign of the growing popularity of zero-alcohol beers.

According to Krishan Maudgal, director of the Belgian Brewers Association, the trend towards alcoholfree or low-alcohol beverages is gaining momentum across the board. Even in beer-loving Belgium, where brewing traditions run deep, there's a shift towards lighter options.

"It used to be all about increasing alcohol content, but now we're seeing the opposite," Maudgal explains. "Consumers are leaning towards moderation and well-being, and brewers are listening."

AB InBev, known for iconic brands like Stella Artois and Budweiser, is doubling down on the trend, ramping up production of its Corona Cero beer at its Belgian plant. And they're not alone—brewers worldwide are investing in non-alcoholic options to meet the growing demand.

While non-alcoholic beer may have once been seen as a watered-down alternative, today's offerings are anything but bland. Brewers are investing in quality ingredients and innovative techniques to create brews that rival their alcoholic counterparts.

The market for non-alcoholic and low-alcohol drinks, including beer, wine, and spirits, is now worth over $13 billion globally, with beer leading the charge. In Europe alone, non-alcoholic beer sales are soaring, particularly in countries like Spain and Germany.

In France, interest in non-alcoholic beers has been steadily growing, with sales now accounting for around five percent of beer sales in supermarkets. It's a promising trend for brewers facing challenges like declining sales and economic uncertainty.

So, whether you're an athlete going for gold or a spectator cheering from the sidelines, raise a glass of alcohol-free beer and toast to the spirit of the Games. Cheers to a healthier, more inclusive future of drinking!

!

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Valid for one use per customer until end April 2024 against all products including bundle deals except subscriptions and not in tandem with any other coupon.

Discount Code: Soberfabulous Click here to buy

Nuisance Drinks Nuisance are offering NonToxicated Members 15% discount. (One time Use) Discount Code - NONTOX15

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Riviera Iced Tea Riviera are offering NonToxicated Members free delivery Discount Code - Nontoxfree

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Cridling Kombucha Discount Code: NONTOX10

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No.1 Living Discount Code: NONTOX20

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Goat Drinks Ltd Goat Drinks are offering NonToxicated Members 10% discount.

Discount Code - NONTOX10

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Wise Bartender Wise Bartender are offering NonToxicated Members £5 off when you spend £25.

Discount Code - NONTOX5 Visit Wise Bartender

The Alcohol Free Co Discount Code - NONTOX10 - £10 off £50 spend NONTOX5 - 5% off less than £50 Visit The Alcohol Free Co

Lyre's Lyres are offering NonToxicated Members 15% discount.

Discount Code - NONTOX15 Visit Lyre's Herbarium Herbarium are offering NonToxicated Members 20% discount.

Discount Code - NONTOX20 Visit Herbarium Drinks

Salcombe Gin / New London Light Discount Code - NonToxicated10 Visit New London Light here

Home Farm Gin Home Farm Gin are offering NonToxicated Members 10% discount.

Discount Code - local10

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Mahala Botanical Mahala Botanical are offering NonToxicated Members 20% discount Discount Code - NONTOX20 Visit Mahala Botanical

Myth Drinks Myth are offering NonToxicated Members 10% discount.

Discount Code - NONTOX10

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Rebels 0.0% Rebels 0.0% are offering NonToxicated Members 10% discount Discount Code - JOMO10 Visit Rebels 0.0% website here

JOMO Club JOMO Club are offering NonToxicated Members 35% discount off their first box!

Discount Code - TOX35

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Reformed Characters

Reformed Characters are offering NonTox members 20% off all products in store including full cases and bundles Discount Code: NONTOX20 Click Here to Buy

Pentire Botanical Non-Alcoholic Spirits Pentire are offering GrapeVine Members an exclusive discount 20% off their first two orders and 15% off every order that follows on the Subscribe and Save option plus some exclusive bonus items along the way!

Discount Code: NEWSUB Click Here to Buy

Talonmore Drinks Discount Code: nontoxvip15 Click Here to Buy

Clean Break Brewing Clean Break are offering NonTox members 15% off (Not applicable to packs of 4. Not stackable with other codes) Discount Code: NONTOX15 Click Here to Buy

LA Brewery L.A. Brewery are offering NonTox Members 20% discount Discount Code - NONTOX20 Click Here to Buy

Intune Drinks Made with premium hemp cannabidoil, similar to endocannabinoids that occur naturally in your body, CBD can help you to feel more focused and INTUNE with life.

Not recommended for children, pregnant or breastfeeding women. Do not exceed recommended daily dose of CBD (70mg /7 cans).

Intune are offering NonTox Members 20% discount Discount Code: NONTOX20 Click here to buy

Everleaf Drinks Everleaf are offering NonTox Members 15% discount Discount Code: NONTOX15 Click here to buy

SPLASH Mixers SPLASH are offering NonTox Members 15% discount Discount Code: SPLASHNonTox Click here to buy

Fix8 Kombucha and Fibe Prebiotic Soda Discount Code: NONTOX25 Click here to buy from FIBE Click here to buy from FIX8

Fourth Wave Wines Discount Code: NONTOXICATED15 Click here to buy Tread Softly Click here to buy Plus & Minus

Zero Zilch Zip Discount Code: NONTOXICATED15 Click here to buy

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