Livestock “The greatest homage we can pay to truth is to use it.” – JAMES RUSSELL LOWELL JUNE 15, 2012 • www. aaalivestock . com
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Digest I Volume 54 • No. 6
A Buck Or Two
by Lee Pitts
good case can be made for raising the beef checkoff to two dollars from a buck, after all, a dollar doesn’t buy what it did back in 1985 when the Beef Checkoff Program was voted in after two failed attempts. Economists say that it takes a $1.90 today to buy what $1 did in 1985, so a dollar raise certainly seems reasonable. With calves selling for way more than double what they did, why shouldn’t the beef checkoff be doubled as well? But let me hasten to add, there are equally compelling reasons to not raise it, such as the prospect of your hard earned bucks ending up like most of the rest of the checkoff dollars . . . in the hands of the NCBA.
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And The Survey Says . . .
NEWSPAPER PRIORITY HANDLING
From December of 2011 through January 2012 Aspen Media & Market Research was asked by the Beef Board to conduct a survey of 1,200 beef and dairy producers to find out their thoughts on the checkoff. Unlike audits by the USDA of their checkoff programs, these surveys seeking approval are performed with great regularity. According to the survey, 75 percent of ranchers and dairymen approve of the program. Surprisingly, that number has remained fairly consistent
“Always ride on the high side when there’s folks around that ain’t declared their intentions.” through the two up and two down market cycles in the past 10 years. If a politician got such good approval ratings he or she would probably be made King of the United States. Cattlemen have always seemed to like the checkoff, even if a big chunk of them are no longer in business to benefit from it. And here’s a statistic you
won’t hear the Beef Board bragging about: since the checkoff began American consumers are eating 25 percent less beef! Here are a few more interesting results of the survey: ■ 14 percent of those surveyed disapproved of the checkoff, which is virtually unchanged from a year earlier. Producers’ dissatisfaction with the checkoff
peaked in January 2003, when 27 percent disapproved of it. ■ Producers who are “very” or “somewhat” well informed are more apt to support the checkoff. That’s why currently four percent of the checkoff is spent “preaching to the choir”, selling the checkoff to beef producers, instead of selling beef to consumers. “Increasing the understanding of how the checkoff works is a top priority for the checkoff,” they admit, “how it benefits them and their role as stakeholders.” Some might suggest another word for educating the producer: propaganda. ■ 77 percent of those surveyed said they are confident the beef checkoff is on their side when the industry is under attack. ■ Surprisingly, in the wake of continued on page two
Flake seeks legislation on water for Tombstone by JONATHON SHACAT, Herald Review
ongressman Jeff Flake, who represents Arizona’s Sixth District and is a candidate for the U.S. Senate, has introduced the Emergency Water Supply Restoration Act in an effort to spotlight the City of Tombstone’s current water dispute with the federal government. H.R. 5791 would ensure that state and local authorities are able to promptly make reasonable and necessary repairs to restore water supplies and infrastructure during a declared state of emergency. According to a press release from Flake’s office, the need for this legislation is illustrated by the current conflict to restore the primary water source for Tombstone, which was damaged by flooding in the wake of the June 2011 Monument Fire. Flake, a Republican, represents the Sixth Congressional District of Arizona, which includes parts of Mesa and Chandler and all of Gilbert, Queen Creek and Apache Junction. During an interview with the Herald/
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Riding Herd
Review, Flake said he hopes to move ahead with the legislation, but he also hopes he doesn’t need to wait for that to happen. “Sometimes the introduction of legislation simply prompts the agencies to reconsider what they are doing and that is obviously what we want to happen here,” he said, adding, “We hope the federal agencies reconsider because there is no common sense in what they are doing.” He said he hopes the Obama administration realizes it has overstepped badly and that it will simply reconsider, if it doesn’t want hearings on the subject and to see a bill moving through Congress that would be, in all likelihood, a popular bill. “This issue is certainly known around here and increasingly it has been out on the airwaves on Fox and CNN, but not many of my colleagues in Washington have focused on it and we’ve got to gin up some support in D.C. for a change,” Flake added. In August of last year, Gov. Jan Brewer declared a state of emergency for Tombstone continued on page four
by LEE PITTS
Make Up Your Mind
’m confused. There are people who love cheese but don’t like cows, and folks who’ve made a religion out of wine and worship the fruit of the grape, yet they hate the agricultural industry. They love whole grains but detest wheat farmers. They blame beef and cow flatulence for all the world’s problems, yet they build expensive outdoor kitchens for barbecuing. I’m confused about meat-eating vegetarians who call themselves “flexitarians”, and lacto-ovo vegetarians who dine on brie and frappacinos. There’s an entire network of television shows built around gardening and upscale stores are selling $40 trowels, composting systems and “organic potting soil,” (which my grandfather would say was pure you know what!). Everyone has gone gaga over gardens, yet they hire illegals to actually do the gardening for them. I know kids who can text, but not type. They are obsessed with video games and shooting things on their computers and smart phones, and yet we’re surprised when the little darlings shoot their classmates at school. Their parents blame the NRA, not the video games or themselves. Mothers and fathers say “they are really into their kids” and yet they let nannies, school teachers, daycare and Nintendo raise them. Greenies leave behind tons of trash on Earth Day and blame the internal combustion engine for what ails the world. So they tow Smart Cars behind their 45 foot motor homes. It’s okay because their bumper says they gave to the Nature Conservancy and bought carbon credits. But I fail to see how that somehow erases their exhaust. We’re obsessed with famous folks simply because they’re famous. We want to know every detail of their sick lives, right down to the natural color of their natucontinued on page thirteen
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