LMD April 2022

Page 1

Riding Herd Saying things that need to be said. April 15, 2022 • www.aaalivestock.com

Volume 64 • No. 4

A Big Nothing Burger I T

by LEE PITTS

Watch Your Mouth

LEE PITTS

he religion of plant based meat is losing devotees faster than Joe Biden. (Just try finding a Joe/Kamala bumper sticker that hasn’t been scraped off). Suffice it to say that things are not going quite according to plant plans. And make no mistake they sure were BIG plans. “Our vision,” according to Impossible Foods, “is not to provide an alternative; (#1) it is to replace meat; (#2) “We intend to replace animals as a food production technology”; and (#3) “Our company’s goal is to eliminate the need for animals in the food-chain by 2035.” If we look at actual facts rather than to dream the Impossible dream, it’s going to take a while for plant-based meat to kick real meat off retail shelves. While plant based meat sold in grocery stores did surge 53 percent to $473 million in 2020, that number dropped to a paltry 1 percent increase in 2021, according to consumer products analytics firm IRI Worldwide. Indicating that Impossible’s goals may be, well, impossible to achieve.

The Gag In Gaga

NEWSPAPER PRIORITY HANDLING

The socialists, greenies and the woke brigade vociferously got behind meatless meat from the get-go. Swiss-bank UBS estimated that plant-based food sales would rise to $85 billion by 2030. The meatless militia was counting on the millennials to be the driving force. They were also counting on ESG investing, people who make investments based on environmental, social and governance concerns. But while the vegetarian-inclined were publicly raving about the meatless revolution they WERE NOT actually eating enough of the fake burgers. Retailers were

jumping ship and stock pickers were dissing the product and the companies that produced it. One Harris Poll found that 75 percent of shoppers said they were unlikely to choose a plantbased patty over the real thing, and 80 percent would pass on

part they got right was the “gag” part of gaga. Beyond Meat and Impossible Foods were quoting new studies that showed how plant based and cell cultivated meat could have massive environmental benefits and be cost-competitive by 2030 and

A bumble bee is considerably faster than a John Deere tractor.

lab-grown meat if it were available in stores. According to a 2019 Power Of Meat poll 36 percent of consumers would “absolutely not” purchase plant based meat and 55 percent would “absolutely not” purchase cell cultured meat. Their poll reported that only 18 percent of consumers said, “I am interested in plant based products,” and less than 11.5 percent said, “I am interested in cell cultured products.” It was just a few years ago that pundits were going gaga over plant based meat. The only

that “a new era of cheap, accessible protein is rapidly approaching.” I can remember similar boasts 35 years ago when I wrote a story in the Digest about how veggie burgers were supposedly going to displace meat on America’s plate. Remember the Gardenburger? Partially in response to a book called “Diet for a Small Planet,” the Gardenburger was developed in the early 1980s by Paul Wenner, the owner of the Gardenhouse, a vegetarian restaurant in Gresham, Ore-

Scoop: Progressives Build Massive, Cloaked Online Powerhouse BY LACHLAN MARKAY / AXIOS.COM

P

■■

During an interview with Axios, RVM managing director Heather Holdridge provided previously unreported details about its mission and structure. What’s happening: Facebook and Instagram users in Michigan started seeing ads last month promoting stories by a new news site, the Main Street Sentinel. The aggregated content — from both news sources and the White House itself — touched on skyrocketing gas prices and broader price inflation, blaming corporate price gouging and continued on page 4

“Food With Integrity” McDonalds took its time in rolling out Beyond Meat’s McPlant burger, first testing it in Europe before selling it at some U.S. locations. The greenies and vegetarians called getting into the world’s biggest fast food chain “a real game-changer.” In December 2021, Piper Sandler, a leading investment bank estimated that McDonald’s locations were selling about 70 McPlant burgers continued on page 2

USDA to Provide Payments to Livestock Producers Impacted by Drought or Wildfire J

rogressive strategists have quietly built a massive network of social media communities in political battleground states that can activate ahead of elections and policy fights, Axios has learned. Why it matters: The network, operating under the name Real Voices Media, uses apolitical, nonideological content to build up audiences. It then leverages the crowd on behalf of clients in what experts say is a potent persuasion strategy. President Biden and Michigan Gov. Gretchen Whitmer are beneficiaries.

gon. Paul’s veggie burger was a mish mash of mushrooms, onions, brown rice, rolled oats and mozzarella. (Doesn’t cheese still come from cows?) In October 2005 Gardenburger filed for bankruptcy and was eventually purchased by Kelloggs in 2007. If you look real hard you can still find Gardenburgers in some grocery stores today but they were hardly the beef-killing product it was touted to be. So when I think about Beyond Meat, Impossible burgers and all the other modern meat imposters I am reminded of the words of the Spanish philosopher George Santayana: “Those who cannot remember the past are condemned to repeat it.”

T

he U.S Department of Agriculture (USDA) has announced that ranchers who have approved applications through the 2021 Livestock Forage Disaster Program (LFP) for forage losses due to severe drought or wildfire in 2021 will soon begin receiving emergency relief payments for increases in supplemental feed costs in 2021 through the Farm Service Agency’s (FSA) new Emergency Livestock Relief Program (ELRP). “Producers of grazing livestock experienced catastrophic losses of available forage as well as higher costs for supplemental feed in 2021. Unfortunately, the conditions driving these losses have not improved for many and have even worsened for some, as drought spreads across the U.S.,” said Agriculture Secretary Tom Vilsack. “In order to deliver much-needed assistance as efficiently as possible, phase one of the ELRP will use certain data from the Livestock Forage Disaster Program (LFP), allowing USDA to distribute payments within days to livestock producers.” continued on page 4

have a bone to pick with urban journalists, politicians and Hollywood celebrities who frequently refer to immoral, vulgar, unethical, reckless bullies as “cowboys.” Such pseudo-cowboys wouldn’t know the difference between a Hereford and a heifer. Unless you’re willing to stay up all night with a colicky horse, a sick dog or a pen of expectant heifers you are no cowboy. I really doubt those celebrity frauds the pundits call “cowboys” can sew up a prolapse with a hair from the mane of his horse. A horse, by the way, that was once a rank lunatic colt but was transformed into a trusted colleague, co-worker and friend for life by a real cowboy with years of patience and quiet prodding. A bonafide cowboy knows instinctively when a neighbor is in trouble and needs assistance. A cowboy is there in a flash when a neighbor’s grass fire needs putting out. Every year at branding time a true cowboy donates his services to work the calves of his friends just as they will do for him when his turn comes. There’s no roll call, formal invitation or record kept. A real cowboy simply shows up, usually with his family intact, and the whole family finds some way to help, even if it’s just herding the flies away from the donuts. It’s called “neighborin,” a concept foreign to the so-called “cowboys” the talking heads on TV refer to. A real-life cowboy can rope a cow in brush so thick that deer get lost. On twenty-below freezing days a cowboy with icicles hanging from his mustache can be found on top a wagon or a truck forking out feed to hungry cows and chipping the ice in water troughs so that the cattle and the wildlife, who share in the feast, can also have a drink. You can tell a complete cowboy by his hands which are scarred, rough and calloused unlike the soft, pink and smooth hands of the desk-riding bureaucratic imposter. A real cowboy can dance all Saturday night and be on time for cowboy church the next morning. When the boss says to “change the leathers” an authentic cowboy knows it

continued on page 3


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
LMD April 2022 by Livestock Publishers - Issuu