/ LOCAL PIONEERS DRIVE GLOBAL CHANGES
TRUST IN RENEWABLE.
Pioneering acts are seeds of future changes. Pioneers introduce radical innovations and new, disruptive social practices. They look for opportunities for change with determination and lead the uptake and diffusion of new practices around the world – locally and regionally. They exist in the present, and future ones will emerge. ADOPTION RATE OR MARKET SHARE (%)
”IF THEY WON’T FIX IT, WE WILL.”
PIONEERS
INNOVATORS
EARLY ADOPTERS
EARLY MAJORITY
LATE MAJORITY
LATE LAGGARDS
Pioneers are individuals, organisations, communities, companies, start-ups, industries, or even countries that are ready to tackle all obstacles of adopting new innovations or technology. Pioneering acts may start as something seemingly small, but if they prosper, they may challenge prevailing norms and institutions, to overcome path dependence. Followers can then learn from their actions.
Citizens. Bring new values, push for energy production to be democratised due to climate change, air pollution and environmental degradation. In the internet of energy, anyone can start an energy company. CITIZENS
Activists, NGOs, off-grid and permaculture movements, spiritual communities, transition towns
Do-it-yourself innovators. Work, design and research new solutions with an enthusiastic mindset. They design and deploy new and innovative sustainability-enhancing products, services and practices. DIY INNOVATORS
Eco-engineers, farmers, hardware hubs, think and do tanks
Businesses. Identify novel opportunities, make business cases through pilots, have the potential to be increasingly value-driven. With the aid of global innovation networks, radical startups and value-driven companies can drive a new industrial cluster that serves the needs of the new energy world. BUSINESSES
M-KOPA Solar, Tesla, Google, Dyson
Decision-makers. Write new legislative frameworks. Governments can catalyse pioneering initiatives and hasten the adoption of renewable energy systems. Their leadership can help to reduce negative dependencies between countries and regions. DECISION-MAKERS
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Energiewende, 100% renewable energy targets, RE auctions, county energy divisions, local energy groups
WHAT ABOUT ENERGY COMPANIES? If they reinvent themselves in the internet of energy, a new industrial cluster emerges: large-scale energy storage, transportation, heating, cooling and chemical industry. The current energy business will die.