What Online Marketing Strategy has the Biggest Impact On ROI?

Digital marketing technology is booming rapidly Most businesses have now understood the importance of digital marketing value and are ready to invest in it. Return on investment (ROI) in digital marketing is an important aspect that should not be overlooked. There are a lot of digital marketing strategies, from SEO, email marketing, and SEM to PPC ads. In order to achieve consistent growth, the business must have a proper strategic plan in place to get the best ROI from all the marketing strategies.
Every marketing campaign needs proper planning and execution to get the right return on investment. The best digital marketing company analyzes the market scope and creates the right marketing campaign. After that, invest time and money in specific marketing channels to get the expected results.
What is ROI in Digital Marketing?
Digital marketing strategies are not just a flashy way to boost sales or brand recognition for a company It is a process that must be measured, monitored, and revised regularly to get accurate results. Calculating ROI is one of the best ways to measure the effectiveness of digital marketing efforts.
Here is a basic formula to measure the ROI
(ROI = Profit/Cost of investment x 100)
A higher ROI is better for growth while seeing a lower ROI should you improve techniques or change methods to get the best results.
Let’s know which Digital Marketing Channel Provides Better ROI for your Website.
As per the digital marketing strategies, organic, paid search and email marketing give better ROI compared to others.
Best ROI Marketing Channels
To get the best results from marketing campaigns, we need to understand which one is better among others and that suits your business. Here, we have analyzed the three best marketing strategies that offer better ROI compared to others.
Organic Method(SEO)
SEO is the most reliable and accurate way to improve the ranking of your business on SERPs. With the help of effective SEO techniques, you can reach your target consumers and convert them into sales. It is a long-term process and generates long-term revenue. SEO techniques work well and capture all the buying funnel from the top-to-bottom users. It helps to capture more target audiences and converts them to leads.
How to Check ROI at SEO
First, measure the investment you put in SEO strategy, whether you have hired a digital marketing agency in India or invested in tools. Combine all of them and you get a figure that is the investment for your SEO strategy
Now you have an exact idea, How much you have invested in SEO. After that, analyze the profits you get from it. To determine the conversion rate, you must enlist the help of tools like Google Analytics, Search Console, or other tools. Get the full report from tools and analyze data it generates leads and what factors affect it.
Calculate Formula in SEO
(Gain from Investment–Cost of Investment) / (Cost of Investment) x 100
Let’s assume you have hired a digital marketing agency for SEO service and invested approximately ₹50,000 per month and generated 200 sales per month with each sale of ₹2000, a total of about ₹400000.
(Gain from Investment–Cost of Investment) / (Cost of Investment) x 100
It means your ROI is 700% or we can say each ₹1 investment gives you ₹7 profits.
Pros and Cons of SEO Strategy
Pros
● It is a trusted and accurate strategy that gives the best ROI. You don’t have to invest regularly, like PPC advertising, to reach your target audience.
Cons
● It is a lengthy process and takes time to show effective results.
PPC (Pay Per Click) Advertisements
PPC marketing operates on a pay-per-click basis, so your company is only charged when a customer clicks on one of your ads. It is a more straightforward technique to generate sales and revenue for your business. It is the highest ROI Marketing strategy that targets the bottom-of-the-funnel users who are ready to purchase. The PPC technique is used to target a specific location, interest, or device to get effective ROI results.
How to Measure ROI in PPC?
Anyone can easily measure the ROI in PPC with a specific method. Let’s look at an example.
Let’s assume you are selling a product costing ₹2000 with the PPC campaign on cost per click of ₹40 and 100 people click the ads. You got 5 sales from them.
So the ROI is