(Gain from Investment–Cost of Investment) / Cost of Investment x 100

It shows ROI is 150% means you are getting ₹1.5 profits on a PPC campaign.

The quality of the campaign defines the progress in sales. So always take professional help to do a PPC campaign for your business.

Pros and Cons of PPC

Pros

● Get Instant traffic to your website

● Drive Target Audience and generate more sales

Cons

● Click and visit always do not get sales

● Can cost a lot with a minor mistake

● Requires experience for perfect PPC campaign

Email Marketing

Email marketing campaigns are the best way to generate sales and leads. We can use email marketing to build customer loyalty and retention. This is a good way to build a long-term relationship with them. Most e-commerce websites adopt these methods to engage regular consumers with their offers and products. Email marketing serves as one of the highest ROI marketing channels, as it has the potential to provide a personalized experience to users. Email marketing has great potential in digital marketing. We can build long-term relationships with existing consumers and new ones. With the help of a perfect email marketing campaign, we can generate significant leads and sales.

How to Measure ROI in Email Marketing

You can easily find out the ROI in email marketing in a few steps. Let’s assume you have invested around ₹100000 for building, designing, and sending engaging emails in a year and get the 500 leads to a cost of ₹2000, then you make a revenue of ₹20,00,000.

Here ROI is