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Sponsor Interviews Reg Sorrell Creative Films International What inspires you as a Perth Business Leader? Knowing that I am able to help any business in their conversation with their market. Also, getting the chance to meet and chat with other business leaders means I am always learning and improving. Briefly tell us about your brand.
Richard Boyd Conscious Business Australia What inspires you as a Perth Leader? My inspiration is to help others excel in both work and personal life. Conscious Business is a vehicle for this. The Conscious Business philosophy promotes great workplaces, engaged communities, sustainability to the environment, all whilst building a great brand and financial success. Briefly tell us about your brand and how it has evolved in the face of ever-changing trends and upcoming sites? Conscious Business Australia has a number of elements to the brand. As we are driving a philosophy as well as an innovative consulting, coaching, branding, people and project hub for business, we have a number of clients engaging with us on various aspects of what causes them pain or what opportunities exist that they want to pursue. The kaleidoscope of engagement scenarios creates our brand as a living social process of living Conscious Business in all parts of the community. We are seen
Clayton Treloar- MBE
CFI is all about conversations. The marketing paradigm is changing and as soon as business owners become aware of this, they understand the importance of conversation. We want to understand our clients, where they are coming from and what their approach is. We then replicate that within the video communication we produce. What can the Perth SME community expect to see from your Brand in the future? From a business perspective, I intend to freshen up real estate sales videos, as for our values of being visionary, daring, exciting as well as being trustworthy, of integrity and engaging. Our brand logo is symbolic of our Conscious Business Methodology and has great meaning. The quadrants in the circular part of the logo equate to dimensions inside ourselves and our business whilst outside the circle lies the relationships and processes to environments and objects which we are inter-connected to and co-exist with. We also participate, facilitate and cocreate Conscious Business communities of innovation and excellence such as the RETA project and also the Conscious Business Association. The emergence of the digital ecosystem of business has probably been the greatest change in this time but one which fits into the model well. The narrative and storytelling of Conscious Business works well in social media and Gen X and Y resonate well to the ideals and values of Conscious Business, so I have recently had to create an effective digital platform of engagement to reach this audience. This is ongoing. The idea of a New Economy and a New Consumer has caught on well and signals What inspires you as a Perth Business Leader? I am inspired by other business leaders around me. I have met some great people and find Perth to be an amazing place to do business. Briefly tell us about your brand.
I have worked on quite a few property programs and want to add the TV production elements for a very affordable price. Digital signage, I believe, has huge growth potential. I have teamed up with Captivate Global and we are trying to change the business model that other signage companies use. I want each business to think of it as their own TV channel that they can converse with their clients/ market. How has your business/branding evolved in the face of ever-changing trends and upcoming sites? how Conscious Business is not a fad but a profound and rapid shift in business consciousness built on the changing nature of consumers and the environments and communities in which they live. The Old Economy ways of doing business will catch out many traditional businesses moving forward. What can the Perth SME Community expect to see from your brand in future? Perth can expect our ongoing presence, not just in terms of engagement with SME for consulting, guidance, mentoring and support, but in a wider leadership role within the community. We are a voice for the ways of being and doing… embracing a future that sustains and fulfills personally and on a business level. We will publish a book on Conscious Business and Human Consciousness by the end of 2013. What piece of advice has stuck with you throughout your career? Do unto others as you would have them do unto you. By giving to others, life will tend to look kindly upon you. If you practise this well, your own needs and share of business will be taken care of. Practise with integrity and the truth will speak for you in actions. MBE (Mail Boxes Etc) is an international brand with more than 4,000 locations worldwide. We are a one- stop shop for small and large businesses; and leaders in the printing, shipping and virtual address (mail boxes) industry, with more locations coming to WA in 2013. We cater for all your printing - from business cards, banners, booklets, binding and flyers, to mail outs to all your competitive shipping needs across Australia and around the world. Small businesses are becoming more popular and the need for a center like MBE to take care of all the printing and shipping needs is important to those small businesses. What can the Perth SME community expect to see from your Brand in the future? We are growing and are looking to add more than 10 locations in the next few years within Perth.
– Bill Gates
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The use of video still has some way to go in regards to uptake, so I do a lot more education about the benefits of video than I thought I would have to. Having the skills to make great looking, engaging video doesn’t necessarily guarantee you a successful business. I have had to “productise” video as a solution for businesses. What piece of advice has stuck with you throughout your career? Winners never quit and quitters never win.
David Matrai – Founder/ Director – Perth Logos Nifnex Expo Edition Interview What inspires you as a Perth Business Leader? - Our clients inspire us every day. Being able to work with business owners and help take their businesses to the next level excites us. - The burning desire to succeed. That’s inspiration. - On a macro-level, I love that Perth is one of the most isolated cities in the world. Yet, we are full of creativity and entrepreneurism. There is a terrific sense of community within the business sector. Briefly tell us about your brand. At the core of it, our brand is about helping business owners achieve success through the branding of their businesses. From a product solution point of view, we develop the visual aspect of every touch point for a client. We research the market, develop positioning and market strategy with the client, and bring the brand to life with design. We do logo design, packaging design, websites, brochures, signage, and more. What can the Perth SME community expect to see from your Brand in the future? We are passionate about what we do. We have fire to work with our clients to bring their business success to fruition. How has your business/branding evolved in the face of ever-changing trends and upcoming sites? In the face of online technology, we find that face to face discussions are still the key to strong relationships and communications. Being able to sit around the table with a client creates a wonderful atmosphere and often a better result. What piece of advice has stuck with you throughout your career?
What piece of advice has stuck with you throughout your career?
Treat people the way you’d like to be treated – and then some
Always surround yourself with people more experienced than you – and you will learn more!
Small Business Expo Exhibitor listing – Page 14