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Read online As the season of joy and giving approaches, we have so much to look forward to. Last year, we clinched the Best Marketing Award title at the Belmont Small Business Awards and this year, as a finalist once again, we are keeping our fingers crossed! We are excited to announce the launch of 2 new divisions – The Nifnex Business Club and Nifnex Learning. The Nifnex Business Club, headed by Terri

MESSAGE from the CEO Zeeshan Pasha - CEO, Nifnex contact via : Linkedin: Twitter:


Billington, will offer a niche membership focused on getting people together for regular networking events, seminars, breakfasts, luncheons and the like. Nifnex Learning, headed by Leela G, will offer Certificate IV and other courses at little or no cost to business owners and their staff. Also coming on board is Cullum Ashton, who will manage Business Operations and Advertising. We would like

to extend a warm welcome to our 3 new members of the Nifnex family. As most of you will know, we are running a new campaign in search for Perth's Top 100 Most Influential People in the Small Business Community. We urge you to please visit our Facebook page to nominate/vote. I am sure you will enjoy this edition and as usual, I look forward to your feedback.

Advertising Enquiries and Media Relations Email: Tel: 1300 643 639

Address: 45 St Georges Tce, Perth WA 6000 Postal Address: PO Box 1186, Technology Park Bentley DC, WA 6983 Disclaimer: All articles, advertising, contributions and material supplied to Nifnex are opinions of the advertiser, contributor and author of the article/material. No responsibility is taken by Nifnex. Opinions published are not necessarily those of the editor. Distribution: Monthly editions are distributed to 150 locations around Perth business suburbs. Cafes, Business Centres, Office Lobbies, business associations etc. Online: This edition is also emailed to the entire database and available on social media. Estimated Online and print Readership of over 44,000.






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ECONOMIC ORACLES FOR 2014 Whether it's betting on copper prices and pork belly futures, hanging on to every word the International Monetary Fund (IMF) utters, or reading tea leaves, many investors have a preferred “crystal ball” for tipping what the economy will do next. Unsurprisingly, there is no silver bullet for predicting future prosperity. Yet, in uncertain economic times, investors often seek out indicators they hope will give them insight to protect their assets in case things go pear-shaped. Traditionally, watching the ebb and flow of copper prices was used as a bellwether for economies. When prices climbed, it signaled the metal was being stockpiled ahead of a construction boom. Lower prices meant subdued demand and sluggish times ahead. Such was the base metal's powers to forecast economic activity that it was dubbed “Dr Copper”. However, the lustre of the metal's prowess has faded in recent times, partly because alternatives to copper are being used in building and telecommunication projects. Gold has also been an economic oracle for centuries. In times of volatility, investors would plough their funds into the safehaven, pushing up its price.

Subdued gold prices indicated wealth was working elsewhere in markets, and thus robust economic activity was afoot. Markets mind business Ordinarily, bullion would have been snapped up when the US faced the threat of bankruptcy in October. But the gold rush did not happen, despite the bickering in Washington over legislation to fund government operations and increase the debt-ceiling so Federal accounts could be paid. In another surprise, the US impasse did not have the “catastrophic” effect on stock exchanges seen during other similar crises. In fact, New York's Dow Jones Industrial Average index has shown remarkable resilience, given the financial jitters on Capitol Hill. The Australian stock market has also demonstrated it can stay steady through these times. This further disproves the old adage that when the “US sneezes, Australia catches a cold”. In the 80s and 90s, economists would forecast Australian conditions based on what was happening in the US. Nowadays, they focus more on domestic trends such as the recent marginal increase in housing approvals, which signal housing construction is emerging from the doldrums

thanks to historically low interest rates. Likewise, the Australian Labor Force statistics, which showed a drop in the unemployment rate in September to 5.6 per cent, are taken as a better indicator of the strength of local businesses than whether American bosses are hiring or firing. Global vs Domestic view However, the IMF's longer-term view for Australia is not as bullish as it was just a few months ago. In its recent World Economic Outlook, the IMF has cut back GDP growth estimates in 2014 from its April forecast of 3.3 per cent to 2.8 per cent. The assessment surprised some who thought Australia's businesses could look forward to greater stability and productivity now that the federal election is behind us. There are mixed global and domestic signals out there and the investment landscape can shift in a moment. Never before have so many indicators rested as flimsily on economic tectonic plates as they do today. All the more reason to have a long-term strategic view of your wealth creation plan, rather than a reactive approach to fastchanging economic indicators. Even the authoritative IMF

hedges its bets, admitting in its outlook, there was a chance it may be too optimistic in its forecast for “low-gear” global growth over the short term. It was a concession to the dynamics of an intertwined global economy with many variables, from Japan's Abenomics' structural reforms and troubled US monetary policy, to the huge national debts in the Eurozone and the unexpected sluggishness in emerging Asian economies, thanks to the slowdown in China's growth.

Conrad Francis With nothing more certain than the continual change in the world of finance, partnering with Conrad and the team at Inspired Money will ensure peace of mind for you and your family for any financial decisions now and in the future, we will inspire you to take action! Inspired Money ABN 98 354 038 802 is a Corporate Authorised Representative of Charter Financial Planning Limited Australian Financial Services Licensee, Licence Number 234665 Ph: 08 9301 2631


16 NOV – 15 DEC

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WHY THERE IS NO SUCH THING AS TIME MANAGEMENT… If you are like most business owners I know, there never seems to be enough hours in the d a y. A n d w i t h c u r r e n t technology, it seems we are always plugged in one way or another to our businesses. I often hear “if only I could manage my time better, things would be different”. Here's the thing… You cannot manage time. You can only manage self. You see, we all get 24 hours in a day and it is what we do with that time that will ultimately shape our business results. What you invest your time in today will shape your results tomorrow. The best way to understand this is to think of your time as a box. The question is what do you put in your 'time box' each day? Is it filled with distractions,

interruptions and firefighting or is it filled with productive time that will grow and expand your business? The key point here is that it is a choice. As a business owner, there are two types of activities: 1) Do the work once – get paid once. eg. You sell a product, deliver a service, create an invoice, produce an item. 2) Do the work once – get paid for a long time. eg. Hire a new person; create a system, set up a marketing campaign.

The first type will keep you working in your business, trading your time for money. The second is your path to freedom as you are increasing the return on your time. Some time invested in


the front end creates something that works with little or no input from you. The key is to do more of the second type of activities. Invest time each week to do at least 5 hours of these types of activities and watch your business transform. This is not about adding more to your plate… it is about putting the right activities into your 'time box'. So here's the secret: Success comes from what you stop doing rather than what you start doing. Because our time is limited, to add more activities, we first need to create space for them. Start with a time audit and work out exactly where your time is going each week. When complete, make a list of your top time wasters and go about eliminating

Have you created your LinkedIn connection strategy? Do you have a guest list and bouncer at your LinkedIn gateway or is it more like an open house party? There are benefits to growing your network, but it all comes down to aligning LinkedIn's capability with your values. LinkedIn's mission is “… to connect the world's professionals to enable them to be more productive and successful….” They also encourage you to connect to people you know, if you read their Terms of Service. What is knowing though? Is it someone you call often, someone you have met once at a

them. Make sure you fill the space you create with productive activities. Otherwise, it will get filled with 'stuff' and you will be no better off. Once you have your space, each time you do one of the 'Do work once – get paid once' activities, ask yourself the question “What do I need to do so that I never have to do this again?” This will get you thinking on how to turn these into the second type of activity. Perhaps you could automate it with technology, write a system and delegate it or outsource it. The key is to remove yourself from doing the activity so you have more time to invest in higher value activities. Remember you cannot manage time, only self, so choose wisely what you do with your time each day.

networking event, someone whose book you have read or have heard speak? LinkedIn for me is about connecting to people I want to know, maybe know of them, or have come across them somewhere, possibly even on LinkedIn, and want to get to know them better. It isn't for connecting to every man and his dog and then marketing to them. Although, you never know who needs your help, knows someone who needs your help, or whose help you could use. Connect with a purpose rather than just connecting to boost your numbers. Building your connections expands your network 3 levels

Rueben Taylor

For the last 13 years, Rueben Taylor has been helping Perth business owners grow their business sustainably, creating strong cash flow and getting it to a stage where it can run smoothly without them being there. He is the founder of the Business Education Academy and is the recipient of 9 Global and 15 Asia Pacific Franchise Awards.

deep and increases your exposure by being visible to more people. This can bring more people into your networks, who are interested in what you have to say, which can then lead to more opportunities. Having a bouncer on the door is important though, as there are some people you won't want in your network; - Fake profiles - Collectors - Spammers - Hardcore marketers But it all comes back to your purpose, outcomes and needs. Do you have a plan to get more from LinkedIn?

Jo Saunders is the Director of Wildfire Social Marketing, a marketing consultancy specializing in online marketing strategy, LinkedIn training and Profile creation. She works with small to medium business owners as a marketing partner and provides consulting, coaching, training and support. Jo has a background in events and marketing in the corporate sector and has always had a passion to help people connect and position themselves. If you are overwhelmed and unsure how to leverage the online revolution, contact Jo.

Jo Saunders

16 NOV – 15 DEC

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Douglas Lim

Douglas Lim is a social media marketing and search engine optimisation evangelist. He is the director and co-founder of a digital agency called Alyka that provides clients with services such as online marketing and web design. You may find him living on the following social media channels and websites: Alyka: Doug’s marketing blog: Google+ 16913184988570/ YouTube Twitter LinkedIn


What does that concept mean to you? I hear people say they want more balance and more success, more time and more money and more energy and a whole lot more 'stuff'. But if you ask someone what they really want, balance is often high on the list. A balanced life. Work and life balance. Balance in all things. Can we actually create genuine balance in our lives and businesses and achieve that work and life equilibrium we so desperately want or is this an impossible dream? What gets in the way of genuine balance? Here are a couple of important things to think about and do to create more balance in your life and business. Do Less to Achieve More As a business owner, you probably have a lot of roles to play. You might be trying to be the expert in many different parts of your business and finding that your dream of this wonderful new lifestyle your business was going to give you is far from reality. Instead of being able to work when you want and with whom you want and make lots of money at the same time, you find yourself feeling like a clown juggling so many balls you can't help but drop one or more of them regularly. What happens when the balls get dropped? You lose focus, you

After many years running my own traditional business that has now grown to employ 30 staff, I have certainly been at both extremes of the work/life balance. When I first started, I must have worked in excess of 120 hours per week, as we didn't have enough cash flow to employ staff. I became the linchpin of the business - being the technical guy, the sales guy, the HR guy and the list goes on. But then, you gain experience and learn to delegate and automate so you can scale your business up without having to be the linchpin. That is why having a mentor is so important. I didn't have one at that time. This is one lesson I learnt - I wish I had a mentor from the very start. Having run my own business, I have certainly learnt that success is a four-pronged attack. This

lose momentum, you could get physically sick or you could find that you fall out of love with your business and all the reasons you started it in the first place. Give yourself a break and remove the role of juggler from your repertoire. You don't have to take on everything. Delegate, ask for help, and stop doing things that take you too much time and make you overwhelmed. Choose to do things that make the most of your strengths and find that path of ease. It's the nicest and I think the quickest path to balance. When you feel in balance, you'll find that doing things will be more effortless. You'll feel more confident and you'll be able to enjoy all those things you want to enjoy. Get Really Clear On Your Vision and Plan for Your Balanced Business and Life Think back for a moment to what you imagined being a business owner would be like when you first started out, or first decided you wanted to lead a business. What was that vision like? I'm guessing that it may have included lots of time off, great flexibility, positive cash flow and wonderful rewards. What really happened? How far away from your vision are you right now and how out of balance do you feel with that vision? When I work with people who

involves being successful in four areas of life: work, family, health and spiritual. Each of these 4 elements affects each other. But today, I'm going to share some of my tips for achieving success in all four elements through a work / life balance. The first tip is to set boundaries and stick to them. For example, if you're going on a family trip away, then a boundary can be to decide not to take work calls during this time and to focus on your family. You have to learn to say no and be strict, in order to keep these boundaries in place. The second tip is to avoid checking your work email before you go to sleep and first thing in the morning. You don't want your last memory before you go to bed to be about work! This can stress you out and lead to an awful night's sleep. If you're

feel really out of balance, one of the first places to start to regain or create equilibrium and more flow is to re-visit the vision they have for their life and business. Often, I find the vision was so vague or never really thought about in any great detail. Another version I see is that the vision was all about the business and didn't take into account that as a business owner, you also have a personal life. How can you know where you are headed if you don't have a clear idea of what it's going to look and feel like when you get there? The other key component of hitting that vision of a balanced life and business is to make a plan to take it from a dream to reality. Planning and your actions will make all the difference to your success. Balance is achievable when you know what you're aiming for and the steps you'll take to get there.

having trouble doing this, then try it for 21 days straight. It takes 21 days to form a habit. The third tip is to be involved in some form of physical activity per week, whether it may be going to the gym, playing in a team sport or even going for a run. You are far more productive if you exercise. Besides, you release a lot of your stress when playing sports. This means that you are more mentally involved with your family when you're at home. Finally, my last tip is to learn to be efficient at work or in your business. Set a maximum of 3 to 4 important tasks per day and concentrate on getting these tasks done. Once you have achieved that, you will then feel less stressed and have a sense of achievement, which makes for a great home life.


Shannon Bush is an international best-selling author and one of Australia's leading authorities on Personal Leadership. Shannon teaches individuals, business owners and teams how to harness their archetypal core strengths to actively boost their personal effectiveness to make a bigger positive impact in their lives and businesses. Sign up for 30 Days to More Effortless Success at Shannon Bush


SHOULD YOU DELETE ALL EMAILS YOU GET WHILE YOU ARE ON HOLIDAY? The standard out-of-office message goes like this: "I am now away until x and will deal with your email on my return." Useful, yes. And a way of signaling that you are off having a lovely time while your recipient is still at work possibly in a hot, sticky office. But it also means your first days back are spent hacking through thousands of emails, CCs and BCCs - many of which will now be out of date. Perhaps there is another way. At his desk, at the beginning of August when many were heading for the nearest autobahn out of town, BBC Berlin correspondent, Stephen Evans, stumbled upon a new approach

to dealing with that post-holiday email mountain. If you send an email to Joana Breidenbach of charity fundraisers, Betterplace, you'll get the following reply: "Many thanks for your mail. Unfortunately, I won't be able to read it, as I am taking my annual email sabbatical. From August 1-29, all my emails will be automatically deleted. See you in September, Yours Joana." It's the third year she's chosen what for her, is "August unplugged" and it was "liberating". She normally receives 100 emails a day and it was "overwhelming" to be on holiday knowing they would be there when she got back. Switching off was her way of

Many business owners struggle with the work-life balancing act. Some look at others and think that they don't have it right and yet, at others with envy because it seems that they have their cake and eat it too. Work-life balance is a choice of what you as the business owner wants it to be.

transaction is recorded every day/ week or month;

I believe that to have a good work-life balance, it is good to get rid of the busy-ness in your business and work smarter, not harder by becoming super efficient. Here are some of my tips:

16 NOV – 15 DEC

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· Implement good controls that help you identify errors or issues before they happen; · Stop procrastinating – we all have that one task that we don't look forward to – if it can be delegated, do that or just get started on it! Once you do, it won't take as long as you thought it would. This is best done by identifying your own individual PEAK HOURS and slotting these tasks in there, as this is when you have the most energy and tend to feel you can take on the world;

· Implement time-saving ideas – in Accounting, this could be to automate recurring invoices, some Accounting packages have the facility to email invoices on a regular basis (providing of course, that the invoices don't change from one month to the next);

· Delegate but not abdicate tasks and responsibilities – trust that your employee has sufficient knowledge to do a great job, but also make sure that there is sufficient reporting in place to highlight any issues;

- make use of bank feeds to cut down on data capturing time; - make use of recurring transactions – this is particularly helpful where the same type of

· Empower your employees to achieve great things as this will grow your business and allow you more freedom to do the things you love doing;

keeping sane, she says. "I was really surprised because I am a tech junkie but I don't feel overwhelmed now. It means I switch off and I don't even notice." She's told her colleagues that they can send her a text message in a real emergency and she still reads websites and Twitter - but the email torrent is blocked. It also allows her to redirect her thinking. "I find that it is a tremendous help to focus on different things. Some of the best ideas I have, come out of this free space." Danah Boyd, a fellow at the Berkman Center at Harvard University and an adviser to Microsoft, also takes an email

· Ensure you have a supporting team that supports your business and allows you to get on with the business so that you are not stuck doing the mundane stuff but concentrate on bringing in the business; · Understand what work-life balance means for each of your team members; · Make time for the important things in your life and stick to it – If your son/ daughter has a particular activity they participate in weekly – schedule this in your diary, make sure that nothing can be scheduled in this time and inform your staff and customers that it is your time with your family; · Make time just for you – take up a hobby, some activity that you do just for you to take time out and recharge your batteries; · Stop feeling guilty – if you choose to spend time with your family, don't think about all the tasks waiting for you in the office. Enjoy the time doing that activity and the same applies to

sabbatical. "Have you ever returned from vacation more stressed out than when you left? Is the reason because you came home to 10,000 email messages?" she asked in a recent post. But does she worry about missing out? Yes, she says, but not as much as she worries about what would happen if she didn't take a proper break.

Andy Buchanan-Hughes

"When I'm burnt out, I'm... a terrible person to be around," Danah says. Something to bear in mind the next time you type, "I will deal with your email on my return".

Andy is the Sales Director for Priority Management WA, part of a global training organisation. With over 40 years' experience in all areas of Sales and Customer Service, Andy's passion still revolves around connecting people and building relationships. So let's do coffee some time and discuss win-win opportunities. P 08 9315 1044 http://www.prioritymanagement. com/perth/index.php

BAL ANCING WORK AND LIFE being at the office. Whatever you choose to do at that point, do it 100%. Remember, work-life balance will not look the same to everyone – it is what you are content with and doesn't have to be 50:50. Work-life balance to me means that I am happy with the choices I made for my business and for my family. What does work-life balance look like for you?

Sonja Pilkington

Sonja has been called the “stress reliever” by many as she reduces the small to medium business owner's stress by providing bookkeeping and accounting services as Asset Financial Accounting. She is a Chartered Accountant with over two decades of experience in auditing, accounting and bookkeeping, risk management and compliance in a wide range of industries.

16 NOV – 15 DEC


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INCENTIVE PLANS, OWNERSHIP THINKING AND SUCCESSION It takes a new way of thinking to implement a new way of starting a business, running a business and leaving a business. Succession planning involves critical thinking, committed implementation, good advice from professionals and a healthy dose of common sense. The conversations surrounding business succession are focusing more and more on the idea of self-funded incentive plans. This conversation topic is increasing because more and more people are seeing the positive results of a well executed plan. For those leaving the business they have built, the idea of handing it over into assured success is much more pleasant than any of the alternatives such as making a rushed 'take what I can get' sale, or worse still, simply walking away. Incentive plans can work if they are designed to work. There is one thing about an incentive plan that is absolutely non-negotiable if it is to be successful: An incentive plan absolutely MUST BE SELF-FUNDING If the plan is not self –funding, it is an expense and will only ever be an expense. Many businesses make the mistake of thinking about incentive plans with this counter intuitive approach that sees them as an expense that can be budgeted for. An incentive plan is an aspect of Ownership Thinking that makes a succession plan viable.

Ownership Thinking profit distribution When ownership thinking is integrated into a business, there are profitable outcomes. The profits increase from A to B, with B being of a much higher value than A. In the middle of these two points are the profits of which a portion is to be shared amongst business employees. Key points of an Incentive Plan The most important point that absolutely everyone in the company, from the CEO to the most entry- level person must understand is this: The goal of an incentive plan is to improve the company's financial performance. The behaviour of all employees is shaped by this goal. Payments must always be warranted and earned and never be paid as an obligation by employers or received as an entitlement expectation by employees. Common mistakes made in Incentive Planning · If it is not self funded from the beginning, the plan will be ineffective. · If the plan is complicated to the point that employees don't understand it, there will be minimal desire to strive for success. Employees must understand what the rewards are and what they need to do to get them. This way, they know what to do, how to do it, and they can assist each other to reach the

goals that will benefit everyone. It fosters both a team, and a business-driving mindset. · Employers will get maximum results if they take the time to educate their employees about both finance and business. The better they understand, the more likely they are to succeed. Employee success leads to business success. On the other side of the coin, this allows employees to understand where improvements are needed and it also shows them how and why the payments are a certain amount and frequency. · Employees and employers deserve to have their successes celebrated and companies that do this will always benefit. A boost in morale is important, as is recognition. This increases motivation in others and offers a social reward in addition to financial reward. · Incentives need to be company-wide. If they are limited to certain departments, there can be negative effects that actually divide the employees. Jealousy can set in, as can negativity which is toxic in any place of business. · Communication is paramount – especially communication from employers to employees. The more communication, the stronger the bond that drives the company. It is so important that employees are included in information at every viable chance, to allow them to ask questions and also to stop

HOW RELIABLE IS YOUR BUSINESS? Adrian Kougianos Adrian Kougianos has been Clockwork's Marketing Manager since 2009. Together with Clockwork's reliable print production team, Adrian has regularly produced unique, novel and most importantly, effective direct mail & large format campaigns and a huge array of marketing collateral that has helped Clockwork grow its business. You can rely on Adrian to provide answers to your print, scan, copy or design questions and to provide a unique perspective on how digital print technology can help you squeeze more out of your next marketing project. Website:http://www.clock

It's always better to do business with someone who is reliable. Many proprietors and consumers think that reliability is an abstract quality and something that is part of a person's character. Whilst it's easy to confuse real reliability with good old-fashioned customer service, they are not the same thing. Reliability is much less subjective. True reliability comes from knowing why and how often your business processes fail. Defining the reliability of your business is actually a statistical process. You start by recording the number of errors you make in a given time period, and divide that by the total number of processes required in delivering your goods or services to the client. Your reliability is simply expressed as a percentage of how often you deliver goods and

services without error. Measuring your success rate makes reliability quantifiable. Once you have a benchmark, you can start making changes to improve your processes. If you're serious about lifting your reliability, you need to record processes and analyze all the small errors that take place across the major functions of your business. Failures can happen anywhere, not just at the customer touch points, so your system has to bring as many of these failures as possible to light. Adopting this approach helps you see the patterns in the failures that take place. It also teaches you how to contain small failures, so that they don't become large ones and damage your reputation. Having a rigorous process around handling failures also gives you a template to follow when

rumours and Chinese whispers that can unsettle a business right at its very core. An Incentive Plan that is designed for success will: · Be self-funding · Be transparent and understood by everyone in the company from top to bottom · Be tied to key performance indicators that make all employees both visible and accountable. · Have frequent and clear communication companywide · Be implemented company wide · Distribute incentives equally (most of the time) · Pay incentives quarterly. (keep the incentive within reach at all times) Additional advice for Incentive Planning success The rewards from an Incentive Plan are not enough to create change in employee attitude and behaviour. There does need to be more. People will only work for reward for so l o n g b e f o re i t b e c o m e s considered an entitlement. It is the culture that keeps the reward both strived for and appreciated. The company must foster win/win attitudes and set everyone up to succeed. There must be education, communication, socialization and appreciation. Join these elements with a concise and

investigating errors. You get to the root cause faster and can then try to minimize or eliminate the cause at its source. At Clockwork, we measure, record and publish our success rate business-wide every month. In a good month we'll average above 99% success across all business processes including communications, production and invoicing. As part of our reliability-tracking programme, we also produce regular reports on failures and look for the lessons in them. We hunt for systemic errors, where our process is tripping us up. We also look for ways to improve our own skills and take every opportunity to educate and refresh our knowledge. It can be confronting when you start to record your reliability. You will discover many errors that were previously hidden from view. That said, a simple awareness of just how reliable you are at any point in time acts to increase your reliability almost immediately. Most healthy businesses already function at about 95% with their

well thought out plan and there will be success in succession.

Wayne Mandic Wa y n e M a n d i c i s a n Accredited Business Consultant who finds it truly rewarding to advise business owners on how to increase profits, cash flow, efficiency and valuation - all while freeing up their time to live happier personal and professional lives. Wayne has a passion for shaping the growth and development of the business community and is a regular presenter and speaker at seminars and business forums. P: 1300 665473 68 South Tce; South Perth WA 6151 W:

existing processes. You can get to 98% reliability with wellestablished business processes and focus. 99% reliability requires constant vigilance and steady effort from your people as well as a serious implementation of systems designed to catch errors. If you truly want to be a reliable business, you'll know that your mission never ends. The very second you let your guard down, your stats start to decline. Keeping them high takes meticulous work, talented people and a lot of energy. So why do it? Well, you can show new and existing clients alike, tangible proof that you will not let them down. With that, your reputation develops and serious people refer serious business to you. After a time, you find yourself retaining a large portfolio of very satisfied clients. It's all because people like to do business and keep doing business with companies who prove to be reliable. It's not easy, but it's worth it!


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There are always some important aspects of the company's well-being that just cannot be properly conveyed without conducting a meeting for discussion. Nowadays, the issue lies in many companies lacking meeting space to hold meetings, given that the number of workstations is always put on a higher priority than that of meeting rooms when it comes to building a high-rent office. Other than the spacing issue, some professionals opt to hold their conferences or meetings in a location other than a hotel, which normally offers a meeting package bundled with hotel accommodation. This is where conference and meeting rooms offered for hire by the serviced

office sector come into play. According to a recent analysis conducted by The Executive Centre, Asia Pacific's premium serviced office provider, over 50% of its meeting and conference rooms were hired by external organizations for training workshops, seminars and offsite strategic planning meetings over the last 12 months and across diverse industries, ranging from finance, c o n s u l t a n c y, i n f o r m a t i o n t e c h n o l o g y, f a s h i o n , a n d education. The Executive Centre's network of 55 centres in 20 cities - located in the world-class office buildings namely 108 St. Georges Terrace in Perth, 1 Bligh Street in Sydney and

THE IMPORTANCE OF WORK CULTURE IN YOUR ORGANIZATION “It's a violation of Love and Respect to use Love and respect to get work done” David Allen, CEO David Co. 2011 Culture and relationships in organizations receive a lot of attention and effort. Creating great cultures in organizations is seen key to success whether it's to provide the best energy/fuel for the organization or attract the best people. The cornerstone of great cultures is great relationships between people in the organization, and yet so often we abuse these relationships in the pursuit of getting work done. In many working environments, the only way to get work done is by using your relationship to manipulate, cajole, coax or even

bully fellow workers. Don't get me wrong. This is quite often the only way. Many organizations promote great culture but are note structured in such a way to divorce this culture from the day-to-day processing of work. David Co, a large company in San Diego, founded by David Allen, and dedicated to promote work efficiency and effectiveness through its 'Getting Things Done' program, came to this conclusion during their implementation of Holacracy. The company had an amazing culture and relied on this culture to get the work done. What they discovered was this created an underlying resentment and invisible

Ocean Financial Centre in Singapore - provide both internal serviced office clients as well as external companies with premium conference and meeting space. Varying in size and tailored specifically according to the event needs, the conference and meeting rooms are superbly decorated with a first-class reception area and fully equipped with the latest presentation aids, videoconferencing and telepresence facilities. A team of professionally trained Client Service Associates are available to offer technical support and a wide range of secretarial and business services to ensure that the events run smoothly. “Our meeting and conference rooms are ideal venues for company events, seminars, recruitment talks, and other trainings. The benefits of hiring external meeting room space can be well worth the value that is received in return. Many multinational corporations and small-and-medium sized companies have realized a number of advantages of hiring a professional, fully equipped meeting room from a serviced office centre, including access to a variety of different sized rooms and locations, designated event coordinators, flexibility to book as and when required, and costeffectiveness with flexible

Stephan Jenner

pricing by the hour, half-day or day,” said Yvonne Lim, Regional Head of Australia and Singapore of The Executive Centre. Whilst external meeting rooms are still being used for more conventional business purposes like annual general meetings and board meetings, there is no end to the options available. Meeting rooms can be used for a vast array of different purposes, and perhaps slightly more inventive purposes. Over the last two years, The Executive Centre hired out a number of meeting rooms for non-conventional purposes, including fashion showrooms, charity auctions, product launches and winetasting sessions. “Leading corporations choose The Executive Centre as their venue because of the best practice, service quality and innovation evidenced at all of our centres. In September, our conference facilities across our Australia centres were almost fully-occupied,” Yvonne said. In response to the market demand for easy and quick meeting room reservation, The Executive Centre has a comprehensive online meeting room booking platform in place, which allows immediate access to the available meeting spaces within its centres that match the customer's specific business

needs, including size, location, and technical requirements, and to book conference rooms and meeting space in real-time.

Yvonne Lim Yvonne Lim is the Regional Head – Australia and Singapore of The Executive Centre, overseeing the management & operations of these cities. With a proven track record of fifteen years' experience in the real estate and hospitality sectors; she holds the key element in identifying & maximising optimum sales revenue, business development, centre opening and maintaining service standards. T: +61 (8) 6557 8888 E:yvonne_lim@

Stephan is a devoted husband and doting father, who loves food and travel. A successful business owner with 28 years' experience as an entrepreneur in the IT industry, he is an Implementer, Consultant and Trainer in new Organizational Operating Systems. An avid follower of Holacracy, 7 Habits and Getting Things Done, Stephan owns and works at IT services firm, Future Logic and Organization Consulting and Training company, Telus Partners by day, and barbeques his heart out by night. Stephan has ambitions of owning his own tropical guest house, running food tours, business retreats and BBQ Breaks. Enquiries 08 9471 6500

withdrawals of the emotional bank account of employees. The company was just not structured to support any other way of working. The implementation of a set of rules and absolute clarity on what was expected from each role allowed for a removal of the reliance on relationships to get work done, and created a much more transparent organization. This allowed for a much more authentic culture of love and respect to flourish. One not tainted with underlying manipulation and power play. Within your own organization, how often do implicit expectations create major tensions and issues between

people? Does your structure and governance allow for clear and precise decisions on what is expected and required for the organization? How much is your organization relying on relationships to get the work done instead of allowing culture to energize the amazing resource within your organization? Creating clear governance and processes to develop that governance can allow your organization to harness the true power of culture and relationships.

16 NOV – 15 DEC 1. Do you have a Dream Board? Or a Bucket List of things you want to do before you die? This can be experiences, travel, toys, or philanthropy. If not, invest time with a pad and pen brainstorming 101 things you would like to do. Imagine you won Lotto. It's very inspiring!

are you open to feedback? Be it from mentors, workshops, books or regular review, success in business is a continuous learning curve that is always rising to achieve greater goals.

2. Do you have a written business plan to show your success? If you don't, or it's all in your head, you are working without a road map and how will you know if you have ever reached your destination?! 3. Do you believe in yourself? Confidence comes from belief within. Belief comes from positive affirmations that you say to yourself when you are by yourself. Sometimes, we may need others to believe in us before we believe in ourselves. Always surround yourself with positive people. Work on your strengths to make them stronger and improve on your weaknesses. 4. Are you always learning and

5. How quickly can you adjust when things change? If you do not learn to like and accept change and how to bend, then you may break. It is important to be flexible and willing to learn new skills and accept new perspectives if you are to survive in business. 6. Do you act when a challenge happens or do you delay? Procrastination or “constipation” is a characteristic of ineffective business people. Start everyday by taking action on the things that are going to help you achieve your goals. It's amazing how energizing this is. 7. Are you assertive in making business decisions? Do you follow through on what you say you will do in a timely manner? Keep your promises? Practise being a proactive, rather than reactive individual that gets


Alicia Menkveld Radical Consulting and Designer Life Technologies believe in the power of relationships and know how to leverage cloud technologies to help you build online trust relationships with your customers. If you are curious about building your B2P (Business-to-People) brand and creating more word-of-mouth referrals for your business, call us today. We help small businesses succeed through clever systems and business automation tools. Smart Technologies, Stress-free Life. Visit www.designerlife or phone 0425 177 897.


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People and brands communicate daily. Are they talking about your business? Are they referring your business to family and friends? We once lived in a world of B2B (Business-to-Business) and B2C (Business-to-Consumer). Today, we live in an online world where it's all about B2P (Business-toPeople).

things done (and on time). 8. Will your clients be better off after an interaction with you? Make sure that you are adding value to what you are offering your clients so that you become indispensable, and deliver results. The old adage “under promise and over deliver” is still a good way to go. 9. Do you take responsibility for where you are now in Business and Life? Blaming others achieves nothing, except putting you in a “victim” mentality. Take control NOW and if you don't know what or how to take the next step to your success – ASK for HELP. Successful people seldom achieve this alone.


Michele Alexander is a compelling, companionate, and extremely dedicated Business Coach. She has encountered her Remember, Life is a Choice, fair share of challenges in life and has used her coaching skills and positive mental AND the Choice is YOURS. attitude to rise above them all. With lessons Following the 9 Keys to to be learnt, shared, and applied to any Success can help you achieve business, Michele believes that you CAN achieve the success you want, especially your Success, whatever that is with the right coach by your side! to you. M 0403 824 261 Facebook: To get inspired, motivated and educated, please like my Facebook page

Brands talk to people online and they create inspiring, educational content to grow their following. People on social media share branded content and help promote businesses through word-of-mouth marketing. Are you part of this mutualistic relationship? 4 Ways That Word-of-Mouth Marketing Helps You Get More Business 1. People make up your following, your community and your sales. Are you speaking to people in their language in your marketing material and solving their problems or are you simply 'selling your stuff'? Identify who you really speak to and create

your content with them in mind. 2. People want to be spoken to like a 'real person' in the online world. Talk to people in a friendly, personable and honest tone as if they are sitting right next to you on the couch. Designer Life Technologies believes in attracting and engaging customers to build trust before trying to convert them. Selling straight away simply doesn't work. 3. Word-of-Mouth marketing is the most valuable commodity. A recent Nielsen Social Media Report shows that one in 7 people in the world are on Facebook. It also shows that “an estimated 85% of fans of brands will recommend brands to others”. People trust recommendations from people they know and they buy from

Michele Alexander

people they trust. Are you getting word-of-mouth referrals and sales from your customers? 4. People are your greatest influencers – create raving fans. Find your industry influencers online and connect with them. Build relationships with them both online and offline to create a network of positive referrals that will help to market your brand effectively and result in more sales. Always reward influencers for helping you grow your business to keep them loyal, raving fans. Always create your marketing strategies from the perspective of your audience, the real people behind your brand. Build trust and become a B2P (Business-to-People) brand that people love to talk about.


16 NOV – 15 DEC

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3 WAYS MOVING TO A CLOUD CRM CAN GIVE YOU MORE WORK-LIFE BALANCE CRM stands for Customer Relationship Management and is a software for managing your sales, marketing and service activities across your team. If you want work-life balance, technology alone does not help you streamline your business but the right technology tied with the right people and processes makes an amazing difference. Staff productivity and effectiveness increases, leaving you to decide what else to do with your time. Kids, gym, golf or more work… it's your choice! Here's how our team achieves more work-life balance. Step 1: We went to the Cloud for our CRM. Office-confined CRM systems suck and that's what we had. Firstly, you have to work on them from the office so whenever you want to do some work, you have to be at the office. Remote access sucks too. Why? Because you need to spend money setting it up with an IT geek and every time remote

access breaks, you need to call on IT to fix it again. This costs your business in time and money and that's bad. By moving to Cloud-based CRM, GTP Hub, we can now access all information from home, car, café and office and there is no IT support needed. So now, we can provide excellent customer service from home and not have to go into the office. Yay! Step 2: We i m p ro v e d communication between staff We i m p r o v e d s t a ff communication by using a Cloud CRM with social media elements in it. As staff update and make comments on sales opportunities, projects and clients, a comment stream keeps all staff informed. It also helps build a better connection between staff.

Professional services, companies and businessdevelopment personnel fundamentally work with documents, spread sheets and files. Now, we can create quotes on-site with the client, without returning to the office and we can download or link to working files at home and anywhere from within the CRM. In summary, the time savings of a good Cloud CRM, integrated with cloud document management, will give back hours every day to your team. With those hours, you can make the change for a better work-life balance.

Issues are identified sooner, resolved faster and we are more productive as a result. Step 3: We integrated Cloudbased document management

Dale Carter

Dale Carter is a web development veteran of 17 years and has been involved in over 1000 web development projects. His dream is to build an affordable and totally integrated, cloud-based, business management software solution that streamlines business operations for hardworking entrepreneurs. His journey can be discovered at


There can be many benefits to outsourcing for small businesses. If done well, it can bring huge benefits to your business, your clients and ultimately your bottom line. But, unless you do it right, it probably won't work in the long term and will be a costly exercise. This article has some simple tips on how to get the most benefit from outsourcing and how to make it work for you.

Don't do it just to save money It's true – outsourcing (especially offshore) can be very cost effective if done correctly. However, it shouldn't be the only reason for your business. Outsourcing allows you to tap into an international pool of talent to improve your business. If you do outsourcing well, you can not only reduce costs, but increase the quality of your product or service at the same

time. This allows you to offer high quality products whilst remaining competitive and profitable. Hire the right people Don't just go for the cheapest solution or rate. For outsourcing to succeed, you need to find the right people for the project and your organization. Treat it as any other position – prepare a job description, interview and test candidates. Find the right people

to work in your team and organization. Don't think just about the immediate project – think about developing relationships with people who can help your business grow into the future. Many businesses look for the cheapest solution for the project, which doesn't always work in the long term. Communicate with your team It can be easy to outsource a project and then not give adequate time and attention to the task. The best way to get the most out of your outsourcing team is to integrate them into your business. Communicate and engage with your team daily through Skype or a phone call. Treat them as part of your team and involve them in the whole business. Reward your staff and thank them when a job is well done. A simple “thank you” can go a long way for employee engagement and commitment. Have a process in place You need to document, manage and test your business processes. If you have a well-defined process in your business, then it shouldn't matter who performs the task or where. Make sure you actively review and monitor the tasks daily. You can't just 'set and forget' – you need to be committed to make it work for your business. If done properly, it can bring huge benefits to your business by helping you to offer

better products and services to your customers.

Matthew Walker Matthew Walker is a serial entrepreneur fascinated with strategic business management. He holds executive positions in ecommerce, advertising, manufacturing and credit management companies throughout Australia, Asia and the United States. His latest venture, Tireweb Marketing, specializes in online marketing for the tyre and automotive industry. Matt has successfully used outsourcing to grow and scale the business to become the market leader in tyre ecommerce. Contact Matt at (08) 6140 2584 or visit for more information.

16 NOV – 15 DEC Balcatta-based energy efficiency specialists, Carbon Footie, are kicking goals by helping homes, businesses and community groups reduce their carbon footprints. The company have married financial savings with environmental advocacy by becoming leading Energy Efficiency Specialists in green consulting and energy saving. A good case study is where one of Perth's most popular bowling clubs is going even greener by saving 17,000 kilograms of Carbon Dioxide per year and reducing their annual electricity bill by 50 per cent. The 600 mainly senior members of the 1957-established Osborne Park Bowling Club have embraced new technology to support the installation of the latest state of the art 30 kilowatt Solar Energy System. “Many of the Club stalwarts understand how new Solar Technology can both help save the environment and reduce their

Read online significant energy costs,” said Carbon Footie Director, Paul Connell, whose company supplied and installed the Solar System. 100 Solar Panels each with a capacity of 300 Watts, linked to two 15 Kilowatt Inverters sourced from Germany have been installed at the Club on Eldorado Street, Tuart Hill. “This is an excellent outcome for Osborne Park Bowling Club, because not only will their electricity costs be substantially reduced, but also their example of stewardship to the broader community of the City of Stirling and beyond, is on display for all to see,” said Mr Connell. Carbon Footie recently installed similar 30 kilowatt Solar Energy Systems at the Quinns Rocks Sports Club and Royal Perth Golf Club, both of which have been outstanding successes. As part of the original Energy Audit conducted by Carbon Footie at the Osborne Park


Bowling Club, all the lighting will be replaced with the latest, more energy efficient LED technology which will not only create a “glowing” ambience for club members and visitors but further reduce their electricity costs. “It's great to see such a wellloved and important community group kicking goals for the environment and being able to reap the rewards for many years to come. I congratulate the Club's Executive for their vision, their commitment to members. Its leadership deserves praise for investing in a Renewable Energy future,” Mr Connell said.



Carbon Footie can be contacted on 1300 897 441 or


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16 NOV – 15 DEC

16 NOV – 15 DEC


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ASKING FOR CUSTOMER FEEDBACK: IT'S KEY FOR YOUR BUSINESS Your business will make more money if you, your customers (or clients) are happy. But how do you know what your customers like or dislike about your product and/or service? Ask them. Asking for feedback from your customers can provide valuable insight for your business and your products and services. After every one of my public seminars, I follow up personally with all of the people that came, asking for their feedback on the event. I make it easy for my clients to provide me with their feedback by telling them that I want to hear their comments — warts and all. I ask them not to hold anything back from me. Then I will ask the question, So (name), what did you like about my seminar? I wait for the answer and listen without interrupting. Then I will dig for more details. Can you tell me more? What else did you like

about the seminar? Then (and only after I'm fully done exploring what they liked) I ask them, So (name), what didn't you like about my seminar? Again, I allow my client uninterrupted time to answer. My job here is to just listen. Then I will dig for more details. Can you elaborate? What else didn't you like? I don't move on until I'm fully done learning what they disliked. This feedback directly influences what changes I make for the next seminar, what aspects I want to highlight more and what parts need to stay exactly the same. This feedback is invaluable to me and it costs me nothing to get. It's the same for all of my group training and one-to-one coaching programs. After each assignment, I follow up (inperson, face-to-face) with the client to get their feedback on my work. So (name), what did you

like about my training (or coaching) program? And, what didn't you like about it? If you're serious about hanging on to your clients (or customers)and if you want to grow your business with them as they grow themselves, then you've got to be serious about soliciting feedback about your product or service. By asking your customers or clients to give you feedback, you're saying that you value their opinion. Your customers feel important because you're treating them as such and they feel involved in shaping your offering. Happy customers are more loyal, spend more and will recommend you top others, which means faster growth and bigger profits. If you're consistently seeking feedback and listening, you always have a pulse on what's working for your customers and

what's not. Ultimately, this will lead to better business, better sales and a better customer loyalty. 'If you're serious about hanging on to your clients and if you want to grow your business with them as they grow themselves, then you've got to be serious about soliciting feedback about your product or service.'

Ron Gibson

Referred to as “That Networking Guy” by many organizations, Ron Gibson provides in-depth networking training and coaching, focusing on business growth and development. Get Ron to speak at your next conference or sales meeting about how to bring in more business and more referrals with better networking and bigger relationships. Call Ron on 0413 420 538 or email



16 NOV – 15 DEC

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CALENDAR OF EVENTS Sponsored by Red Carpet Networking and The Nifnex Review "Perth Networkers and the Corporate Community" A message to all Event Organisers, Corporate Seminar Planners and Networking Clubs: This Calendar of Events is where you can broadcast your next event to the world (well especially Perth) Please advise us, well in advance, of your events so we can ensure that everyone knows about it. st

Event information needs to be sent through latest by the 1 of each month, to be included in the next edition.

If you know of events and they are not featured here, please let us know or get the organizer to contact us. Send your event details to :






23rd Nov

Bizpreneur Bookings:

Technology Park Paul Dunn


9.00am to 3.00pm

23rd Nov

NLP for Everyday Living Bookings:

The Dome Cafe Sherry Davies-Selak

Midland 0412 966 851

9.00am to 12.00pm

25th Nov

Rockingham Business Sundowners Bookings:

Cruising Yacht Club Sharyn McCaskey

Rockingham 0408 863 331

5.30pm to 7.30pm

26th Nov

RBS Breakfast Club Bookings:

Rockingham Golf Club Sharyn McCaskey

Rockingham 0408 863 331

7.00am to 8.45am

27th Nov

Red Carpet Networking Lunch Bookings:

Siena's Restaurant Gary Pontifex

Leederville 0401 966 356

12.30pm to 2.30pm

29th Nov01st Dec

Make Money While You Speak Bookings:

The State Library Paula Smith

Perth 0418 910 533

9.00am to 5.00pm

30th Nov

Say What? - Communication Styles Bookings:

The Dome Cafe Sherry Davies-Selak

Midland 0412 966 851

9.00am to 12.00pm

04th Dec

Shining Sistas Bookings:

Ac-cent Nerida Mills

Mandurah 0432 556 991

6.30pm to 8.30pm events/584240751611583/?ref=5

05th Dec

Months of Hundred Thousands Bookings:

Kingsley Tavern Christine Sutherland

Kingsley 0409 689 741

3.30pm to 5.30pm

07th Dec

Feminine Evolution Bookings:

The Dome Cafe Sherry Davies-Selak

Midland 0412 966 851

9.00am to 12.00pm

07th Dec

Salvation Army Teddy Bear Ride Bookings:

Perth Domestic Airport Gary Pontifex

Belmont 0401 966 356

7.00am to 1.00pm

07th Dec

Happiness & Health Secret Bookings:

Kookaburra Creek Yoga Centre Suzette White

Bedfordale 0412 390 551

2.00pm to 6.00pm

10th Dec

RBS Breakfast Club Bookings:

Rockingham Golf Club Sharyn McCaskey

Rockingham 0408 863 331

7.00am to 8.45am

13th Dec

Red Carpet Network Breakfast Bookings:

The Dome Cafe Gary Pontifex

Joondalup 0401 966 356

7.15am to 09.00am

14th Dec

Life Plan In Your Pocket Bookings:

The Dome Cafe Sherry Davies-Selak

Midland 0412 966 851

9.00am to 12.00pm

14th Dec

Happiness & Health Centre Bookings:

ECU Business & Innovation Centre Suzette White

Joondalup 0412 390 551

2.00pm to 5.00pm

07th Feb

Make Money While You Speak (Intro) Bookings:

Technology Park Paula Smith

Bentley 0418 910 533


12th Feb

Make Money While You Speak (Intro) Bookings:

TBA Paula Smith

Midland 0418 910 533


To broadcast your next event for a greater reach, email

16 NOV – 15 DEC

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Gary Hanley

Gary Hanley - Managing Director of Website Rescuers With highly effective websites and various online marketing strategies, Website Rescuers are the superheroes you've been waiting for. Gary leads his team with a methodical and clear approach, keeping his clients ahead of the game. Having a website that can perform for you, generate leads, and deliver results will build your brand and help grow your business. T: 1300 WEB SOS E: W:


Rely on Clockwork to make sure your digital printing and document management runs smoothly and on time. With our fleet of courier vehicles, we can be wherever you need us at a moment’s notice. Count on us to deliver, time after time. Some of our products include:

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Nifnex Nov 2013 Edition  
Nifnex Nov 2013 Edition  

Business Owners need to balance work and life. Or is there such a thing? Check out business articles from our writers club members in Perth...