SDI 4/2010

The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters. with the Media Sustainablity

Vitafoods Preview 30

A look at innovations to be seen at this year’s functional ingredient event, to be held in Geneva next month

A Drink To Good Health 34

DSM’s Quality For Life programme con tinues to benefit its business and cus tomers alike.

Beta glucan Boost 35

Following recent EFSA summary scien tific approval, the case for health benefits of beta glucan in beverages is made all the more convincing, according to Olivier du Chatilier

Innovative Beverage Concepts 36

Natural and healthy beverage solutions for adult taste are in ever greater demand, says Döhler. Solutions

DSM Food Specialities, showcase a juicy selection of enzymes to meet fruit pro cessing challenges.

Kenya Bottles Up To Alvaro 40

Following the success of its malt based, non alcoholic drink, Alvaro, East Africa Breweries Ltd has opened up a new and unexpected front in the battle for market share, reports Denis Gathanju

Untapped Potential 42

The Asia Pacific region continues to record growth, and now offers opportu nities for premium and added value functional drinks, reports, Brian Morgan

The Philippines 44

The energy drinks sector has stimulated the soft drinks market and future prospects look good, writes Richard Corbett

New Opportunities 46

The installation of new Krones PET lines at Kenya’s biggest Coca Cola bottler has advanced up new possibilities

Shrink-wrapper 50

Co packer Framptons, install an end of line system for its new PET line

Distributing With Fizz 51

Upgrade programmes and HMI improve ments can keep product moving

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ASAP Publishing Limited

Editor

Philip Tappenden

News Editor

Annette Sessions

Correspondents:

EUroPE Gerard o’Dwyer

Lubomír Sedlák

Bernadette Tournay

ASIA & PACIFIC

Kelvin King

T C Malhotra

AMErICAS

richard Davis

Market Analyst

richard Corbett

Scientific Adviser

Diana Amor

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Editorial Features

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What price growth?

Last month saw the publication of reports either side of the Atlantic indicating how the soft drinks industry has performed in the US and UK in 2009 We may speak the same language and have endured the same recession, but our non alcoholic drinking habits, it appears, would seem to differ

In the US, according to data released by the Beverage Marketing Corporation, the market fell 3 1% in 2009 largely due to the weakened economy In the UK, also suffering from the recession, the market value of sales grew 2% and volume 1% , according to the recently published Britvic Soft Drinks 2010 report

In the UK consumers have responded to difficult economic times by seeking out the value for money buy Thus, squashes had a good year, as did carbonates and juice based drinks. Energy drinks too enjoyed growth whilst bottled water sales were flat Above all, consumers remained loyal to brands they have known and loved for generations: Vimto, Irn Bru, Robinsons, R Whites, Coca Cola, Pepsi Cola

Meanwhile, Beverage Marketing Corporation reports that consumers in the US, although price conscious, are looking for healthier and more functional beverages. Hence ready to drink tea and energy drinks both grew in 2009 whilst carbonates , still the largest category, continued to lose both volume and market share. Bottled water saw a second year decline in volume Sports drinks, however, declined both in the UK and US.

What can be read into this? Should we be concerned that in the UK the industry could remain in the doldrums with value for money, established brands leading growth? Or should the industry be congratulating itself on having weathered the worse of the recession, emerging with a modest growth.

It is a given that cola and carbonates will maintain their category leading status for years to come. These drinks have an unassailable 'share of throat.' But it is also recognised that what lays behind the innovation we have seen over the past decade or so think enhanced waters, functional drinks which energise, relax and sustain, the discovery and use of superfruits rich in health giving antioxidants and herbal teas is a young, entrepreneurial spirit. Consumers now have a refreshment choice unmatched by previous generations

As both countries' economies start to pick up, albeit slowly, the challenge for the industry in the UK is not to lose sight of innovation; to bring new drinks to market, but at a price which will attract what is now a very price aware consumer

In the vast US industry, despite last year ' s fall, the worst may be over.

“Beverages are likely to be one of the first categories to benefit with a job led economic recovery because they represent an inexpensive form of pleasure,” said Michael C Bellas, Chairman and CEO, Beverage Marketing Corporation

An inexpensive form of pleasure we'll drink to that

Soft Drinks International (1997), formerly Soft Drinks Management International (1988), was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part of it may be reproduced without written permission of the publishers Whilst every effort is made to ensure that the information contained in Soft Drinks International is accurate the editor and publisher cannot accept responsibility for errors and the views expressed do not necessarily represent those of the editor or publisher The fact that product names are not identified as trademarks is not to be taken as an indication that such names are not registered trademarks

Late Bulletin

Nestlé workers across the UK are being balloted on industri al action over an alleged pay freeze. The GMB, one of the trade unions representing Nestlé workers said Nestlé has rejected a claim for a 2 5% pay increase for UK workers, insisting that 0% would be offered for 2010

US based soft drinks group Jones Soda has reported an improvement in net losses for 2009 and said it will continue to seek a buyer for the company Jones reported a 31% improve ment in net losses to US$10 5million for the 12 months of 2009 For the fourth quarter, net losses widened to $4 5million, from $3 4million in the same period of 2008

Coca-Cola Great Britain is launching a multi million pound campaign for its 5 Alive juice drink 5 Alive, which has been on sale in the UK since 1981, has not been backed by TV advertising for five years But a rising demand for still and juice drinks has prompted the company to invest in a TV and digital campaign for the brand, the company said.

SkyPeople Fruit Juice has reported a jump in full year net income driven by sales of higher margin kiwifruit concentrates For the 12 months of 2009, net income totalled US$15 2mil lion, a 51.7% increase on 2008. Net sales for the year amount ed to $59.2million, up 42.3% from 2008.

US soft drinks maker PepsiCo has dropped Tiger Woods as a sponsor for its Gatorade sports drink A spokesperson for PepsiCo said it “no longer sees a role” for Woods in its market ing efforts. The company added: “We wish him all the best”. PepsiCo signed a multi year licensing deal with Tiger Woods in 2007

Danone is to join forces with US firm Chiquita Brands International to market fruit based drinks for the European market The joint venture will provide a platform for Danone to develop fruit based products and extend its potential for growth in Europe The products will be based on Chiquita’s Just Fruit in a Bottle drinks

US soft drinks maker Coca-Cola Co has appointed its cur rent president of supply chain and still beverages in North America to lead the firm's acquisition of Coca Cola Enterprises operations in the region Brian Kelley will become President of North America Business Integration

US soft drinks maker Reed's saw its losses narrow in 2009 as a drop in costs offset a slight dip in sales For the fiscal year ended 31st December Reed’s made losses of US$2 6million, or 28 cents per share, compared with losses of $3 8million or 43 cents per share, in 2008. Sales dipped slightly to $15.2million from $15.3million in the prior year. Operating expenses declined 18%.

Coca Cola Pacific Group is building a new production facil ity in Malaysia which it hopes to have operational by September 2011 when the current extended bottling agree ment with Fraser & Neave Holdings expires TCCC says it plans to invest more than US$300 million in Malaysia over the next five years. The site is at Nilai, Negeri Sembilan, a rapidly growing area within easy reach of Kuala Lumpur, Putrajaya and Kuala Lumpur International Airport More details in our May edition

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Europe

Production underway at Europe's biggest juice plant

T E T R A Pa k a n d Z u m o s Va l e n c i a n o s d e l Mediter r aneo SA (Zuvamesa), a consor tium of 57 fresh citr us producer s, have begun production at one of the biggest and most moder n not from concentr ate (NFC) juice plants in Europe

Located in Puer to de Sagunto, Spain, the 140,000 sq m facility is equipped with Tetr a Pak technology and tur nkey processing solu tions for juice The plant provides Zuvamesa with an efficient and cost effective facility for the manufacture of premium quality juice for expor t, boosting the local juice produc e r s ’ c o m p e t i t i ve n e s s i n t h e i n t e r n a t i o n a l mar ket

Te t r a Pa k e q u i p p e d Z u v a m e s a ’ s n e w plant with bespoke processing solutions that include units for pasteur isation, aseptic filling and emptying of 80 stainless steel tanks, cleaning in place , blending and deliver ing in bu l k Z u v a m e s a a i m s t o p r o c e s s u p t o 400,000 tonnes of local citr us and produce up to 100 million litres of NFC juice annu ally in the new multi million euro facility

“In selecting the processing solutions for

Guidelines for responsible digital marketing

UNESDA, the Union of European Bever ages

A s s o c i a t i o n s , i s i n t r o d u c i n g g u i d e l i n e s t o ensure companies and br ands act responsi bly in their digital mar keting communications They extend into the digital sphere the commitments made by the industr y in Janu ar y 2006, to not directly tar get children under the age of 12 in its adver tising on TV, r adio, in pr int or online , and to not offer products for sale in pr imar y schools across the EU27

While the or iginal commitments covered all for ms of adver tising in pr inciple , avoiding mar keting to children in the 'digisphere' always proved more difficult to self regulate and monitor in pr actice New technologies and growing mar keting exper ience in the area have now allowed the industr y to define tangible and ver ifiable steps to ensure compliance and to meet UNESDA’s ultimate aim of ensur ing control remains with parents and carer s.

“These new guidelines recognise that digi tal communications on the inter net play an

our new plant, we had a few essential requirements: unsur passed food safety, the finest product quality and the highest levels of efficiency at the lowest oper ational cost and environmental impact,” said José Mar ia Andueza, Managing Director, Zuvamesa

“The Tetr a Pak solutions provide maxi mum production availability and optimisa tion of oper ational costs, thanks to a highly automated process control, which calculates production data in real time This is exactly what we need to boost our competitive ness in the mar ket,” he said Tetr a Pak’s customised processing solu tions balance economic efficiency with eco

increasingly impor tant role in the mar keting mix of our non alcoholic bever age br ands,” commented UNESDA President Luis Bach “These guidelines apply to all digital mar ket ing communications, media purchasing in Europe as well as to all br and and cor por ate sites ”

Signator ies to the UNESDA commitment in the area of digital mar keting communica tions will ensure that inter net sites, content and related technologies are designed for visitor s over the age of 12 They will apply the minimum 50% over 12 audience thresh old to all placements online and will only adver tise on third par ty sites accordingly They also commit to use independently audited data to confir m that site tr affic meets these cr iter ia and will br ief their agen cies accordingly. This commitment will be independently ver ified in collabor ation with a representative industr y body

The new guidelines have been signed by seven UNESDA cor por ate member s: The Coca Cola Company, Coca Cola Enter pr ises, Coca Cola Hellenic , The Gerber Emig Group Ltd, GlaxoSmithKline , Or angina Group and PepsiCo

Stephen Loer ke of the Wor ld Feder ation of Adver tiser s has welcomed the initiative “It recognises the impor tance of ensur ing that self regulation remains effective and rel

l o g i c a l p e r fo r m a n c e E n e r g y c o n s u m p t i o n and product losses are reduced thanks to the improved systems for ener gy recover y, ener gy saving in non production times, auto mated product retur n recover y and aseptic ener gy hiber nation

• Tetr a Pak has announced net sales of €8 95 billion in 2009, up 1 2% from 2008 in c o m p a r a bl e t e r m s Pa c k a g i n g S o l u t i o n s reached €8.0 billion in net sales in 2009, an increase of 1 8% over 2008 while sales of Processing Solutions, impacted by the diffi cult environment for capital equipment dur ing this per iod, declined 3 8% in compar able ter ms to €917 million

evant for digital mar keting communications,” he said

The or iginal commitments, which were made to the European Commission’s EU Platfor m for Action on Diet, Physical Activity and Health, included a pledge to offer a full var iety of products for sale in secondar y s c h o o l s , t h r o u g h u n b r a n d e d ve n d i n g machines, and to offer var iety and choice of products in the mar ketplace

The UNESDA commitments resulted in t h e i n d u s t r y b e i n g p u bl i c ly ‘ n a m e d a n d pr aised’ for its actions by the then EU Com missioner for Health and Consumer Protec tion, Mar kos Kipr ianou

“We are committed to self regulation as a fast and effective way to demonstr ate that we are a responsible industr y while also enabling us to use innovative and effective communications,” concluded Bach “As with all of our commitments we will review these digital guidelines on a regular basis and adapt them in line with evolution in the mar ket place

”

Tetra Pak's processing solutions.

Turkish closure partnership

CLOSURE Systems Inter national (CSI) and Istanbul based Has Plastik have for med a str ategic par tner ship aimed at acceler ating the growth of both companies while deliv er ing greater value to global and regional bever age bottler s in Tur key and the sur ro u n di n g re g i o n s Th e pa r t n e r s h i p br i n g s together two wor ld class supplier s offer ing closures, packaging equipment and technical ser vices The positive benefits will include an expanded geogr aphic footpr int for cus tomer s and a greater choice of products along with super ior customer ser vice

This par tner ship expands CSI’s presence in the Europe region to include five manu factur ing plants, multiple sales offices and a technology R&D centre

“We welcome the oppor tunity to offer our customer s the high perfor mance clo sure designs provided by CSI,” stated Unal H a s p ay l a n , C o m m e r c i a l D i r e c t o r o f H a s Plastik “The strength of our manufactur ing systems and regional customer relationships

combined with the quality of CSI’s product technologies, broad product por tfolio, and b o t t l e r a p p l i c a t i o n e x p e r t i s e w i l l b e e x t r e m e l y b e n e fi c i a l t o a l l s t a k e h o l d e r s involved ”

The par tner ship will offer closures from a manufactur ing site located near Istanbul, Tur key, with shipments scheduled to begin dur ing the fir st quar ter of 2010

Beverage showcase

THE impor tant European bever age tr ade show, Br au Beviale 2010, takes place from 10th to 12th November in Nurember g, Ger many It will feature some 1,400 exhibitor s representing all facets of the industr y from commodities/r aw mater ials, technologies, logis tics through to mar keting Over 40 countr ies are represented among the exhibitor s, with especially strong representation from Ger many, Italy, the UK, Austr ia, the Nether lands, Switzer land and Fr ance .

Centre stage of the trade fair will be the theme based pavilion Energy & Water Rising raw material prices, regional regulations and cli mate protection laws bring both challenges and oppor tunities The pavilion organised by NürnbergMesse in cooperation with the Com petence Pool Weihenstephan of the Technical Univer sity of Munich [Technische Univer sität München] will bring together provider s with innovative solutions for optimising corporate energy and water management

The PETnology Europe Convention will be held ahead of the show on the 8th and 9th November Its theme is the value chain of PET bottle manufacture with a r ange of talks from pre for m production to cap solutions and recycling.

Seminar addresses key drivers

THE UK based food research or ganisation, Campden BRI, is holding a seminar on 25th May 2010 to discuss the innovative and growing soft dr inks and fr uit juices mar ket

“The seminar will focus on the major issues that impinge on innovation in this area, including mar ket trends, legislation, colour s and sweetener s, for tification, and packaging,” said Holly Hughes, Event Director

She added: “It is aimed at those involved

i n p r o d u c t d e v e l o p m e n t a n d m a r k e t i n g activities, as well as senior manager s who need to know the direction this dynamic

In br ief

● From 27th to 28th Apr il 2010 Akademie Fresenius and SGS Institut Fresenius will host the 2nd Inter national Conference on ‘Health and Nutr ition Claims in Europe’ Exper ts will meet in Mainz (near Fr ankfur t) to discuss regulator y aspects, author isation issues and challenges for the industr y

Guest speaker s will talk on the cur rent state of affair s regarding the positive list and about recent EFSA opinions providing scien tific advice on health claims Clinical tr ials and evidence based medicine in the context of the author isation procedure will be on the agenda as well as legal remedies and mis leading nutr ition claims Industr y representa tives will repor t on exper iences with data protection, product innovation, labelling and communication The conference will be held in English Details www akademie fresenius de

● The UK's Fair tr ade Labelling Or ganisa tions Inter national ( FLO) and the Ethical Tea Par tner ship (ETP) have announced they will wor k more closely together to dr ive greater positive impact for tea producer s The Ethical Tea Par tner ship (ETP) wor ks to monitor and improve the social and environmental condi tions under which tea is produced and to improve the lives of tea wor ker s FLO is a n o n p r o fi t , mu l t i s t a ke h o l d e r o r g a n i s a t i o n m a d e u p o f 2 4 m e m b e r o r g a n i s a t i o n s wor ldwide It is responsible for the str ategic direction of Fair tr ade , the Fair tr ade stan dards and producer suppor t

● Supply chain specialist Gist has taken over temper ature controlled distr ibution oper ator G&S Inter national G&S Inter national based in Scotland is a key oper ator in tr anspor t, par ticular ly in the chill and per ishables sector, oper ating in the UK, Holland and Spain The G&S oper ations are viewed as a good str ate gic fit with Gist's already strong presence in the temper ature controlled distr ibution sec tor both in the UK and continental Europe . G&S Inter national employees will tr ansfer to Gist Assets including tr ucks, IT and ware housing have been purchased by Gist

m a r k e t i s h e a d i n g i n T h e e i s a l s o a n

a c c o m p a n y i n g e x h i b i t i o n , w i t h a f e w remaining places for potential exhibitor s ” For fur ther infor mation on the event

c o n t a c t D a p h n e L l e y n D av i , d d av i e @ c a m p d e n c o u k Te l : + 4 4 ( 0 ) 1 3 8 6 842040

Business swap goes ahead

DSM Engineer ing Plastics, a business group of the Nether lands based Life Sciences and Mater ials Sciences company Royal DSM NV, has signed the contr acts with Mitsubishi Chemical Cor por ation (MCC) enabling DSM to acquire MCC's Novamid polyamide busi

ness in exchange for DSM's Xantar polycar bonate business The tr ansaction is subject to v a r i o u s e x t e r n a l a p p r ov a l s C l o s i n g i s expected in Q2 2010

For both companies the businesses they will add to their por tfolios as a result of the intended swap of activities provide a strong str ategic fit DSM Engineer ing Plastics will be able to fur ther reinforce its position as one o f t h e g l o b a l ly l e a d i n g p r o d u c e r s o f polyamide engineer ing plastics and expand its position in Japan, an impor tant mar ket where innovation and sustainability are dr iv ing growth A number of key employees of DSM's polycarbonate business will tr ansfer to MCC . A number of employees of MCC will be seconded to DSM It is also envis aged that MCC will establish an R&D unit at t h e C h e m e l o t R e s e a r c h a n d Te c h n o l o g y campus in Geleen (Nether lands)

Campden BRI

Soft drinks and juices: new product development seminar

Tuesday 25 May 2010

The soft drinks and fruit juices market is rapidly growing and developing,and is a key area for new product ideas.Smoothies and fruit juice drink mixtures have taken off in recent years and there is plenty of potential for more innovation.

The seminar will cover Market trends - including flavours and sweeteners and the environment processing technologies

Venue: Campden BRI, Chipping Campden, UK Visit

www.campden.co.uk/soft-drinks-seminar.htm

or contact Campden BRItraining department +44(0)1386 842104 email training@campden.co.uk

Afr ica

Zogale potential for drinks

LIKE South Afr ica’s mar ula, whose diver se tr aditional applications led to its inter national popular ity as a liqueur and a soft dr ink, the zogale mor inga oleifer a is evolving from tr aditional use and small scale entrepreneur ial sale as more research is under taken

Juice from the zogale is claimed to have health proper ties, including high calcium, vita min, potassium and protein content Zogale juice is sold on a micro scale in the local mar ketplaces of many Afr ican countr ies but as yet has not been taken up by a commer cial producer

The zogale , often called the Dr umstick Tree from the shape of its pods, deliver s so many benefits that it is sometimes called ‘the helper’ or ‘mother s ’ helper’ Almost all par ts of the plant are useful Throughout Afr ica and Asia it is popular as a vegetable , in soup or combined in dishes According to folk lore , it has an extremely lar ge number of medical applications, some of which are being proven at least in par t by ongoing research

Bottled water buy

NILE Brewer ies, a subsidiar y of SABMiller, has purchased the Ugandan miner al water bottler Rwenzor i Bever ages It has been renamed Rwenzor i Bottling Company and will oper ate as an independent business unit, alongside Nile Brewer ies

T h e S A B M i l l e r g r o u p i s a m a j o r s o f t dr inks producer in Afr ica, including its South Afr ica based ABI unit which produces Coca Cola br ands In recent year s it has expanded i t s b o t t l e d w a t e r o p e r a t i o n s , i n c l u d i n g through the purchase of local bottler s, as the Afr ican mar ket for safe water grows, along side the global trend towards healthier bev er ages

Rwenzor i produces around 1 2 million hectolitres annually and is the leading bottled water supplier in Uganda; it claims to have up to 80% of the mar ket It also expor ts to souther n Sudan, the Democr atic Republic of the Congo, Rwanda and Bur undi, as well as supplying a Ugandan in flight food and bev er age specialist

While dominating the Ugandan mar ket a n d e n j oy i n g e x t r e m e ly h i g h c o n s u m e r awareness, Rwenzor i had been aware for some time that it needed to expand pro duction, improve its product presentation and invest more in mar keting if it was to fend off increasingly active competitor s

There had been speculation for months

Zogale in flower

This research is being under taken in sev e r a l p l a c e s , n o t a bly by t h e a g r i c u l t u r a l depar tment of Bichi, in Niger ia’s Kano State , which has more than 15,000 plants in its progr amme They have found that the seeds can be used as lubr icants or as water treat m e n t a g e n t s S u r p l u s m a t e r i a l c a n b e processed as fer tiliser

The gover nment of Kano State is keen to see zogale planted much more widely and has been encour aging far mer s with free seedlings and infor mation on possible uses for the crop

For the soft dr inks industr y, zogale might h ave p o t e n t i a l a s a f u n c t i o n a l b e ve r a g e ingredient, as a powdered dr ink or as a lighter thir st quencher

before the Nile Brewer ies announcement that Rwenzor i was cour ting SABMiller as a source of increased capitalisation

The br and’s new owner s have made it clear that they intend Rwenzor i to remain at the top as the Uganda economy continues to grow The economy is in good shape and expected to strengthen fur ther as the oil sector begins deliver ing an income flow

Competitor s in Uganda include Pepsi’s Peak, Dasani which is produced in Tanzania and mar keted by Centur y Bottling, Highland Pure , Shumuk Spr ings which is looking more to expor t, and a number of other local br ands

Rwenzor i’s name comes from the Rwen zo r i M o u n t a i n s , a r a n g e o n t h e b o r d e r b e t we e n U g a n d a a n d t h e D e m o c r a t i c Republic of the Congo Its highest peaks are per manently snow capped

Gates Foundation helps set up fruit supply

MORE than 50,000 small fr uit far mer s in Uganda and Kenya will benefit from a par t ner ship between the Bill & Melinda Gates F o u n d a t i o n , Te c h n o S e r ve , T h e C o c a C o l a C o m p a ny a n d b o t t l e r C o c a C o l a S a b c o Their aim is to boost productivity and dou ble the far mer s ’ income by 2014

Mango and passion fr uit far mer s will sup ply fr uit for Coca Cola bever ages for the fir st time Coca Cola will use the new sup ply for juices and fr uit dr inks in east and centr al Afr ica where demand for still bever ages has been growing steadily over sever al year s

TechnoSer ve is a US based non profit or ganisation which specialises in helping peo ple in the developing wor ld build businesses that break the cycle of pover ty It is sup por ted by many major cor por ates, including sever al in the bever age industr y

This par tner ship is a great example of sustainability,” said Nathan Kalumbu, Presi dent of Coca Cola East and Centr al Afr ica “By par tner ing with tens of thousands of local far mer s, we can help increase their incomes while meeting our needs for locally sourced fr uit, benefiting both the community and our business ” Muhtar Kent, TCCC’s Chair man and Chief Executive , said the par t n e r s h i p w a s “ t h e t y p e o f i n n ov a t i ve a p p r o a c h n e e d e d t o fo s t e r e c o n o m i c empower ment across the globe”

TechnoSer ve ’ s President and Chief Execu tive , Br uce McNamer, pointed to other par t ner ships TechnoSer ve had already helped set up in Afr ica involving a var iety of crops “ T h i s i nve s t m e n t w i l l d r i ve m o m e n t u m toward reducing pover ty across Afr ica by helping entrepreneur ial far mer s connect to mar kets and get the suppor t they need ”

Sylvia Mathews Burwell from the Bill & Melinda Gates Foundation said the or ganisa tion had committed more than US$1 4 bil lion over all, focused on Sub Sahar an Afr ica and South Asia, to strengthen the entire agr icultur al value chain “Empower ing small far mer s to increase productivity, improve crop quality and access reliable mar kets is c r i t i c a l t o a d d r e s s i n g g l o b a l h u n g e r a n d pover ty,” she said

In br ief…

● Zayd Abr ahams, Coca Cola South Afr ica’s head of spar kling bever ages, has descr ibed the ‘Histor y of Celebr ation’ TVC pro moting the 2010 FIFA Wor ld Cup and Coke’s heavy involvement as “not just another television commercial It is a call to action for the wor ld to celebr ate Afr ica’s coming of age ” The ad features memor able moments on the football field, including Roger Milla, the Cameroonian str iker who scored four goals in the 1990 Wor ld Cup to take Cameroon into the quar ter finals Milla (whose name was or iginally the more conventional Miller) was 38 at the time His ‘victor y dance’, for tuitously in front of a Coca Cola sign, became a Wor ld Cup vignette and helped Milla be chosen as a Coca Cola ambassador.

● The Rwanda Gover nment has decided not to proceed with plans to play an active role in setting up a juice concentr ate plant in par tner ship with pr ivate interests With gover nment policies leaning increasingly heavily towards foster ing investment and oth erwise suppor ting mar ket liber alisation, as seen in its decision to sell out of the Br alirwa bottling oper ation, it was decided to leave the project entirely in pr ivate hands However, the gover nment will continue to give strong encour agement and non investment suppor t to building and equipping a plant which would help max imise pick up of Rwanda’s hor ticultur al crop for value added pro cessing

● Zimbabwe is concer ned about a renewed sur ge of food and bever age br and pir acy, with soft dr inks one of the key tar gets for counterfeiter s Most of the fr audulent products are unlikely to meet health and quality requirements, r aising wor r ies that the trend might lead to widespread public health problems At the same time , producer s such as Schweppes Zimbabwe are also uneasy about br and perception when consumer s find themselves dr inking an infer ior dr ink The company has war ned the public in adver tisements to check the tamper proof seal on bottles of Mazoe Or ange Cr ush, one of the countr y ’ s best selling soft dr inks, because the pir ates are using genuine bottles, refilled, almost cer tainly under unhygienic conditions

Middle East

Gatorade sponsorships

PEPSICO's Gator ade spor ts dr ink br and has been involved recently in ver y successful sponsor ships deliver ing strong br and expo sure while suppor ting key spor ts events Two of these events have also gener ated addi tional benefits in Gator ade being pr aised for helping br ing more visitor s to Abu Dhabi and Qatar, thereby giving the br and even w i d e r e x p o s u r e , i n c l u d i n g i n t e r n a t i o n a l media cover age

In the UAE, Gator ade co sponsored the 2010 Abu Dhabi Inter national Tr iathlon, a debut event or ganised by the Abu Dhabi Tour ism Author ity and endor sed by Tr iath lete magazine

With a pr ize pool of US$250,000, the tr iathlon attr acted elite r unner s from more than 30 countr ies, along with many specta tor s The Tour ism Author ity was delighted, both in r aising the emir ate’s profile as a visi tor destination and at the sponsor ship sup por t.

“Our sponsor s are doing a ster ling job, which is sincerely appreciated,” said Ahmed

new bottling plant

IT'S in a precinct where only under age wor ker s are employed and where payment is by credit token r ather than cash But no one is complaining about the new Coca Cola Bottling Plant in Dubai, nor about the Lacnor Milk Factor y which also handles that br and’s fr uit juices that is just around the cor ner in the same precinct

That’s because the two establishments are par t of KidZania Dubai, a major new enter tainment zone for children in the mammoth Dubai Mall, one of the wor ld’s lar gest

KidZania is an inter national br and with a unique philosophy of offer ing youngster s a simulated urban environment in which to extend their knowledge and interests while enjoying themselves; the Dubai zone joins similar oper ations in sever al other countr ies, each attuned to local conditions

The KidZania precinct is a ver itable city with an assor tment of city establishments f r o m b a n k s t o h o s p i t a l s , u n i ve r s i t i e s t o s a l o n s , t e l e v i s i o n s t a t i o n s t o mu s i c studios plus shops, eating places and soft dr inks ‘plants’

The entr ance to KidZania Dubai features an Emir ates aircr aft and air por t style check in counter s where young customer s are provided with a boarding pass, city map and a cheque for 50 KidZos, the zone ’ s official cur rency The kids put on unifor ms to under

Hussein, the author ity’s Deputy Director Gener al “This is another great example of t h e p r i v a t e a n d p u bl i c s e c t o r s wo r k i n g t o g e t h e r i n a o n e d e s t i n a t i o n a p p r o a c h , which br ings enhanced exposure to this event and the emir ate as a whole ”

“Gator ade is a key ingredient of the ath letes’ prepar ation,” said Rafik El Noumeir, Gulf Mar keting Manager for Gator ade

In Qatar, Gator ade signed on as an exclu sive supplier to Doha 2010, the 13th Wor ld I n d o o r C h a m p i o n s h i p s , a m a j o r a t h l e t i c s tour nament attended by par ticipants from some 160 countr ies

“Hydr ation plays a cr itical role in keeping athletes at the top of their game , as well as enabling active people to keep up with the demands of their dynamic lifestyles,” said Antesh Bakshi, Sales Director for AB A Estab l i s h m e n t , t h e l o c a l Pe p s i b r a n d s b o t t l e r While Gator ade was the br and most closely aligned to the Wor ld Indoor Championships, he noted, AB A Establishment was also high lighting Aquafina and other bever ages

Another milestone for Aujan

AUJAN Industr ies, the booming Middle East bever age and confectioner y company, has taken another step in its much publicised and highly successful growth progr amme Kamel Abdallah, who became Executive Vice Chair man tempor ar ily to mar shal the pro g r a m m e t h r o u g h a c r u c i a l p e r i o d , h a s handed over day to day management reins and retur ned to his for mer position as a board member of Aujan Industr ies and Chief Executive of Aujan subisidar y, Rani Invest ments

Now r unning Aujan Industr ies under the titles of President and Chief Executive is Kadir Gunduz who has some 21 year s of exper ience in the bever ages sector, begin ning in his native Tur key His most recent role was as Asia Division Director for Coca Cola multi national bottler Sabco, whose headquar ter s is in South Afr ica In this posi tion he was responsible for bottling oper a tions, sales and mar keting in four Asian countr ies, including seven plants

“As Aujan enter s a new and exciting phase of its development, we are for tunate t o h ave K a d i r G u n d u z ’ s e x p e r i e n c e a n d proven tr ack record to lead an already suc cessful and exceptional team,” said Sheikh Adel Aujan, Chair man of Aujan Industr ies

Executive “KidZania is a great value addition to the Dubai Mall, offer ing visitor s from around the wor ld another new attr action, especially appealing to children ”

Sever al other well known br ands are evi dent throughout KidZania Dubai Mall also features the Dubai Aquar ium & Underwater Zoo, the Olympic sized Dubai Ice Rink, a 22 cinema megaplex and a SEGA indoor theme par k, along with a ver y lar ge number of retail stores and food and bever age outlets

take real tasks, such as cub repor ter s wr iting stor ies for the KidZania Jour nal, beauticians giving customer s a makeover, fire fighter s putting out ‘fires’ and chefs cooking delicious meals Payment is in KidZos, which can be spent on dr inks, food and a r ange of other merchandise

The Coca Cola and Lacnor (a br and of t h e N a t i o n a l F o o d P r o d u c t s C o m p a ny ) establishments are more pur veyor s of bever ages r ather than ‘employing’ young patrons to bottle their goods

“Emaar Retail, through its enter tainment ar m, is focused on br inging extr aordinar y enter tainment exper iences to the region and KidZania is a perfect fit to our objec tives of being a front r unner in new initia tives that excite and appeal to all sections of society,” said Ar if Amir i, the group ’ s Chief

Kidzania Town Centre, Dubai Mall

nestlé opens TechnoPark facility

AN extensive new production facility has b e e n o p e n e d by N e s t l é M i d d l e E a s t i n Dubai’s TechnoPar k Initially this is being used pr imar ily for powdered milk but bottled water will be added later in the year, along with repacking of chocolates

“The Middle East region is par t of the Nestlé Group’s Asia, Oceania and Afr ica Zone , and is considered as a region having t re me n do u s g rowt h po t e n t i a l , ” s a i d Yve s Manghardt, Chair man and Chief Executive of Nestlé Middle East “We have invested more than US$400 million in the Middle East over the year s and our new multi million dollar m a nu f a c t u r i n g f a c i l i t y i n Te c h n o Pa r k i s another testimonial to our deep commit ment to this region ”

Nestlé oper ates in 13 Middle East coun tr ies, including the GCC countr ies, Levant, Ir an, Ir aq and Yemen “We oper ate directly distr ibution and sales in all the mar kets except in Saudi Ar abia, Ir aq, Yemen and Abu Dhabi, where we still oper ate through sales agents,” said Manghardt

PepsiCo Jordan backs special needs

SOFT dr inks producer s globally have a good reputation for their suppor t of people with special needs, including assistance with edu cational progr ammes str uctured to maximise oppor tunities in the wor kplace

PepsiCo Jordan has a policy of employing special needs wor ker s wherever possible and fur thered this recently by co sponsor ing a conference on employing qualified individ

Afghan contract for concentrate

A BRITISH company which specialises in pomegr anate juice has ordered concentr ate and fresh fr uit from the fir st fr uit processing plant in Afghanistan Pomegreat, which esti mates its UK mar ket share as being around 60% sells around 8 million litres annually

I t s C h i e f E xe c u t i ve , A d a m P r i t c h a r d ,

p o i n t s o u t t h a t A f g h a n i s t a n w a s o n c e famous for its pomegr anates before year s of war cut tr ade routes and forced the loss of tr aditional mar kets

Pomegreat is helping remedy the situation by order ing a minimum 500 tons of juice concentr ate and 500 tons of fresh fr uit from Omaid Bahar, a facility which came into pro duction late last year It was built with USAID suppor t.

At the opening ceremony Asif Rahimi, Afghanistan’s Minister of Agr iculture , Ir r igation and Livestock, obser ved that “today is not just the star t of a factor y, it is the rebir th of Afghanistan in the global economy ”

The factor y is set up to process both juice and fresh fr uit In addition to pomegr anate , it is producing apple , melon, apr icot and peach concentr ates “I am proud to have built this factor y, ” said Mustafa Sadiq, owner of Omaid Bahar “The commitment from Pomegreat gives me great hope for the future that I can

uals with special needs

The conference , or ganised by the Rahaf Foundation, was held under the banner of ‘I too can build my countr y ’ One of the foun dation’s aims is to integr ate people with spe cial needs into society academically, socially and professionally At the job fair held in conjunction with the conference , PepsiCo Jordan offered people with special needs the c h a n c e t o r e v i e w d i f fe r e n t e m p l oy m e n t vacancies

fulfil the needs of inter national mar kets ” Pr itchard said that “the Afghan pomegr an ate is the best in the wor ld, and in 10 year s sourcing pomegr anates from many other countr ies, I have never previously encoun tered juice of the quality Omaid Bahar is offer ing ”

In br ief…

● The Bahr ain Gover nment has been inves tigating the decision by both Coca Cola and PepsiCo to r aise pr ices in the kingdom, which has also happened elsewhere in the Middle East this year As repor ted ear lier, the big producer s have justified their move on the basis of having absorbed steadily increas ing production and other costs for a lengthy per iod, to the point where a pr ice adjust ment became essential to maintain adequate pro fi t a bi l i t y B a h r a i n ’ s In du s t r y a n d C o m merce Minister, Dr Hassan Fakhro, has prom ised that the results of the investigation will be made public He stressed that he wasn’t tr ying to impose some sor t of pr ice control but that the ministr y wanted to be cer tain there was no car tel element or manipulation of a monopoly

● Almar ai, the giant Saudi Ar abian juice and dair y group, has implemented the SAP ERP Human Capital Management system, aiming t o i n c r e a s e wo r k p l a c e p r o d u c t i v i t y v i a automation of human resource processes

“The use of a centr alised database enables employees and management to access up to date , reliable infor mation that suppor ts HR and business related decisions and increases efficiency, fur ther enabling our company ’ s growth and development,” said Abdulr ah man Al Tur aigi, Almar ai’s Gener al Manager Suppor t Ser vices

IndiaCoca-Cola opens testing lab at Pune

T H E C o c a C o l a C o m p a ny h a s o p e n e d a n a n a ly t i c a l s e r v i c e s c e n t r e a t P u n e i n t h e s t a t e o f M a h a r a s h t r a L o c a t e d o n t h e p r e m i s e s o f i t s b o t t l i n g p l a n t i n P i r a n g u t , t h e c e n t r e w a s i n a u g u r a t e d b y D i n e s h Tr i ve d i , I n d i a J u n i o r M i n i s t e r fo r H e a l t h a n d F a m i ly We l f a r e

B u i l t a t a c o s t o f R s 1 8 0 m i l l i o n ( U S $ 3 9 m i l l i o n ) , t h e c e n t r e w i l l o f fe r t e c h n i c a l a n d a n a ly t i c a l s u p p o r t t o t h e c o m p a ny ' s o p e r a t i o n s i n I n d i a a n d 2 5 o t h e r c o u n t r i e s i n S o u t h A s i a , We s t A s i a , E a s t e r n E u r o p e a n d s o u t h e r n E u r a s i a

T h e wo r l d c l a s s l a b o r a t o r y i s o n e o f s i x l o c a t i o n s s t r a t e g i c a l ly s e l e c t e d by t h e c o m p a ny fo r t h e c r e a t i o n o f a g l o b a l n e t wo r k o f a n a ly t i c a l t e s t i n g f a c i l i t i e s T h e o t h e r s a r e b a s e d i n B r u s s e l s , S h a n g h a i , J o h a n n e s bu r g , M e x i c o C i t y a n d A t l a n t a

T h e n e w c e n t r e w i l l t e s t b e ve r a g e s a n d w a t e r fo r p e s t i c i d e r e s i d u e , vo l a t i l e s , v i t a m i n s , a d d i t i ve s a n d s o o n T h e c o m p a ny w a s e a r l i e r o u t s o u r c i n g t h e s e s e r v i c e s t h r o u g h t h i r d p a r t y a r r a n g e m e n t s I n a u g u r a t i n g t h e l a b o r a t o r y, D i n e s h Tr i ve d i s a i d : “ I t i s a m a t t e r o f g r e a t p l e a s u r e t h a t T h e C o c a C o l a C o m p a ny h a s c h o s e n I n d i a a s a c e n t r e t o c a t e r t o t h e a n a ly t i c a l s e r v i c e r e q u i r e m e n t s o f i t s p r o d u c t i n S o u t h A s i a a n d E u r a s i a n c o u n t r i e s I t i s a t e s t i m o ny t o t h e av a i l a bl e i n f r a s t r u c t u r e a n d q u a l i t y o f t a l e n t av a i l a bl e i n I n d i a T h i s c e n t r e w i l l e n s u r e t h a t fo o d s a fe t y n o r m s a r e f u r t h e r s t r e n g t h e n e d a n d h e a l t h i s s u e s a r e r e l e g a t e d t o a t h i n g o f t h e p a s t I e x t e n d m y c o n g r a t u l a t i o n s a n d b e s t w i s h e s t o t h e c o m p a ny fo r fo c u s i n g o n c o n s u m e r s a fe t y a n d I w i s h h e a l t hy h a b i t s a n d h e a l t hy l i fe t o a l l ” S p e a k i n g o n t h e o c c a s i o n , A t u l S i n g h , P r e s i d e n t & C E O C o c a C o l a I n d i a , s a i d , “The opening of this wor ld class labor ator y in Pune reiter ates our commitment to pro v i d e h i g h q u a l i t y b e ve r a g e s t o o u r c o n s u m e r s i n I n d i a T h e i n v e s t m e n t a l s o under lines our endeavour to lead India into b e c o m i n g o n e o f t h e s t r a t e g i c g r o w t h mar kets for The Coca Cola Company The t e c h n i c a l c a p a b i l i t i e s a t t h e n e w c e n t r e w i l l b e l e v e r a g e d e x t e n s i v e l y a c r o s s many countr ies in S o u t h A s i a a n d E u r a s i a a n d w i l l p r ov i d e u s t h e n e c e s s a r y s u p p o r t t o a c h i e v e o u r l o n g t e r m growth objectives.

Cloud 9 producer expands

GOLDWIN Healthcare , manufacturer and m a r k e t e r o f C l o u d 9 e n e r g y d r i n k s , i s l a u n c h i n g i n t o o t h e r c a t e g o r i e s o f s o f t dr inks An Indian business newspaper has quoted Jayesh Joshi, Group CEO of Gold win Health Care , as saying that they are introducing caffeine free soft dr inks, juices, soda and miner al water

“We will fir st launch these products in Mumbai and immediately after, we will go for a national spread,” Joshi said. “Initially, w e w i l l l a u n c h j u i c e s i n a p p l e , m a n g o, or ange and lemon flavour s All the juices will be 100% natur al Besides, we will launch a n a l o e v e r a j u i c e , a s p e c i a l j u i c e f o r wo m e n , a fi r s t o f i t s k i n d i n I n d i a , ” h e added

The company is introducing these new products as a sub br and of Cloud 9 The soda and soft dr inks will launch in 200ml and 300ml cans

The company has installed new machin er y to produce these new products at its

US $200 million investment

PEPSICO Chair man and CEO Indr a Nooyi says that the company will invest US$200 million in India for enhancing manufactur ing, products and agr icultur al activities Dur ing an inter view to a news channel, when asked a b o u t d e t a i l s o f t h e c o m p a ny ' s p l a n n e d investment in India, Nooyi said, " investing in products, manufactur ing plants, agr iculture , "

In br ief…

● Coca Cola India was the Official Bever age Par tner at last month's Hero Honda FIH Wor ld Cup 2010 (Hockey Wor ld Cup). The company provided the entire r ange of bev er ages and water to all teams including the VIP Lounge and the media centre Atul Singh, President & CEO, said the company was proud to be associated with the tour na ment which attr acted hockey enthusiasts across India

● The or ganiser s of the International Food & Dr ink Expo have announced that the 2010 show will take place from 2nd to 4th Decem ber at the Pragati Maidan, New Delhi This year consumer spend on food is estimated to reach US$240million; the food mar ket is wor th more than US$182 billion which accounts for two thirds of the total Indian retail mar ket. Together with an 8% economic growth in 2010, this makes the India food and dr ink industr y a real mar ket oppor tunity Details: www indiafooddrinkexpo com

27 acre facility located in Pune , where it manufacturer s the ener gy dr ink

N o oy i w a s q u o t e d a s s ay i n g t h a t a l l investment will increase the company ' s foot pr int and br ing technology from the wor ld over to enhance agr iculture , the countr y and the community

She said PepsiCo is a big agr icultur al com pany, be it growing potatoes or citr us in Punjab, Mahar ashtr a, or Madhya Pr adesh and the fir m is wor king to increase yields and provide sustainable production for far mer s “We are introducing new technology for a g r i c u l t u r e l i ke d i r e c t s e e d i n g i n p a d d y crops, ” she added

● In par tner ship with Save the Children, The Coca Cola Foundation and Hindustan Coca Cola Bever ages Pvt Ltd, have announced the completion of reconstr uction wor k at five schools in Ar ar ia damaged in the after math of the floods of 2008 in Bihar The initiative is a p a r t o f t h e P r o j e c t L I F E P L U S p r o gr amme a project conceived by Save the Children towards providing improved educa tion facilities and lear ning mater ial to children affected by the Kosi flood in Bihar in 2008

● Coca Cola India has unveiled the latest element of Coca Cola's global Open Happi ness campaign New adver tising features Bol lywood actor and new Coca Cola Br and Ambassador Imr an Khan Tar geted at youth, the adver tisement aims to build an emo tional connect by br inging to life the silent yet unique inter action of two str anger s con n e c t i n g ove r a b o t t l e o f C o c a C o l a explained by the tagline 'Coke Khule Toh Baat Chale' (Coke Opens Up Possibilities)

Atul Singh, Cola India

Asia Pacific

Japanese awards for Tetra Pak

NINE Tetr a Pak plants in eight countr ies have won awards for manufactur ing excel lence from the Japan Institute of Plant Main t e n a n c e T h e i n s t i t u t e ’ s To t a l P r o d u c t i ve Maintenance awards, recognising production facilities which fulfil the requirements of the i n s t i t u t e ’ s c o n t i nu o u s i m p r ove m e n t p r o gr amme , began in 1964 and are accepted globally as being both prestigious and of high integr ity

Tetr a Pak has won 46 of the awards since it joined the progr amme in 1999 The latest crop went to Tetr a Pak plants in Foshan and Beijing, China; Lahore , Pakistan; Ber lin, Ger many; Gotemba, Japan; Taipei, Taiwan; Lund, S we d e n ; A r g a n d a d e l R e y, S p a i n ; a n d Budaor s, Hungar y

CCA extends league sponsorship

RUGBY league in Austr alia will continue to be heavily suppor ted by Coca Cola Amatil, one of the countr y ’ s lar gest soft dr inks bot tler s, which is also building sales in other bever age categor ies

CC A recently signed a three year agree ment with the National Rugby League Par t n e r s h i p ( N R L ) , c o n t i nu i n g a n a s s o c i a t i o n which began in 2003

Power ade , the NRL’s official spor ts dr ink, will be closely aligned to both the r ugby league code over all and to individual clubs, one feature being that the official season match ball will feature the Power ade br and for the fir st time “Having our logo on the match ball of the NRL cements our associ ation with one of the elite spor ting codes in

Uni President sets big goal

TA I WA N b a s e d U n i P r e s i d e n t E n t e r p r i s e Cor p has indicated that it wants to reach annual food and bever age sales of more than US$10 billion within the next three to five year s The company is a major supplier of soft dr inks, especially tea and juice bever ages, in the People’s Republic of China, as well as Taiwan and other Asian countr ies It is also a key player in the huge but highly com petitive instant noodles sector and is active in other snack categor ies, as well as dair y A free tr ade agreement between mem

Goals measured for the JIPM awards are i m p r ove m e n t i n q u a l i t y, p r o d u c t i v i t y a n d ser vice “This fits perfectly with Tetr a Pak’s manufactur ing goals,” said Alejandro Anavi,

t h e c o u n t r y a n d r e i n f o r c e s t h e b r a n d ’ s hydr ation credentials with consumer s, ” said Warwick White , Managing Director of CC A Austr alia

The NRL suppor t also extends to individ ual sponsor ships with an expanded number of individual clubs in New South Wales, Queensland and Canber r a Additionally, the Melbour ne Stor m club will be suppor ted by Coca Cola and Mother ener gy dr ink CC A is also linked with the NRL to promote their wor k with remote indigenous commu nities, designed to foster healthy lifestyle choices

“The NRL is wor king with us by assigning player s, like Nor th Queensland Cowboys player Matt Bowen, to our progr amme to help people engage with this impor tant message , ” noted White Bowen is the face of the non br anded ‘Choose Water’ pro gr amme being rolled out in the far nor th of Queensland and the Nor ther n Ter r itor y.

ber s of the ASEAN grouping (Association of Southeast Asian Nations) and China, which came into effect at the beginning of the year, means that Taiwanese food and bever age supplier s to the mainland will be under increasing competitive pressure Company President Lo Chih hsien said that Uni President had developed str ategies to counter this “Br and management will be our top pr ior ity, while manufacture , research and development, logistics, tr ade as well as mer ger s and acquisitions will ser ve as the focuses of our business oper ations ”

A S E A N m e m b e r n a t i o n s a r e B r u n e i D a r u s s a l a m , C a m b o d i a , I n d o n e s i a , L a o s , M a l ay s i a , M ya n m a r, P h i l i p p i n e s , S i n g a p o r e , Thailand and Vietnam

Executive Vice President, Supply Chain Oper ations “Improving through Total Productive Maintenance allows us to deliver consistent quality and ser vices ”

Heli surfing with red Bull

AS with most of the edgy spor ts events spon sored by Red Bull, recent heli surf competi tions in Australia were so visually appealing that spectator s and media responded as enthusiastically as par ticipants

The concept was simple: using standard boards, those taking par t had to race through the break and paddle to an off shore buoy Fir st to cross the line was winched from the water aboard a helicopter in Red Bull liver y, then flown to a secret spot on the New South Wales south coast to surf and hang out with big wave great Ross Clar ke Jones Clar ke Jones returned to Australia specifically for the competition, taking time out between Hawai ian big wave contests

The four winner s in Newcastle , Cur l Cur l, Cronulla and Nor th Wollongong were also VIP guests at the Quicksilver Pro on Queens land’s Gold Coast, the fir st contest on the 2010 ASP Wor ld Tour Plans had been for them to be joined by two winner s from Coolum and Surfer s Paradise , Queensland, but unfor tunately the weather didn’t co operate and those events were postponed Red Bull Austr alia is ar r anging another competition “with an alternate ultimate surf prize”

In br ief…

● From 14th to 26th August, Singapore will host the wor ld’s fir st Youth Olympic Games ( www singapore2010 sg) which will inte gr ate spor ting competition with a culture and education progr amme Other highlights will include the YOG Car nival, Olympic Day Run, stage perfor mances and a celebr ation concer t and par ty Coca Cola has signed on as a major sponsor of the YOG Like the s u m m e r a n d w i n t e r O ly m p i c s , t h e n e w event will be held ever y four year s from now on the 2014 YOG will be in Nanjing, China

● South Austr alian juice producer Nippy’s, which also makes dair y bever ages and min er al water s as well as packing fr uit, ended r umour s that it was taking over the Ber r i, River land, factor y being vacated by National Foods (as we repor ted in an ear lier issue) Jeff Knispell, the company ’ s Managing Direc tor, said the possibility had been considered as it could have consolidated Nippy’s oper ations in Adelaide , Waiker ie and Moorook, cur rently with some duplication However, it was decided the facility was unsuited to the company ’ s needs

● Samoa’s South Pacific Water was to the fore at Pasifika 2010, Polynesia’s biggest fes tival, an event held ear ly ever y souther n autumn in Auckland Despite the change of season, the day was hot and humid, and bottles of the water sold steadily All pro ceeds were donated to rebuilding coastal areas in Samoa that were devastated by last year ’ s tsunami Along with a var iety of com mercial soft dr inks, most of the villages each themed for an individual countr y in Polynesia, with a perfor mance stage and a var iety of retail booths sold fr uit based dr inks reflecting popular choices back home Our Man in the Pacific repor ts that his favour ite was a full of fr uit pineapple and passion fr uit smoothie made six at a time in the Tongan village

● A plant is being set up on Fiji’s second b i g g e s t i s l a n d , Va n u a L e v u , t o p r o d u c e coconut water for commercial sale , along with vir gin coconut oil and other coconut der ivatives The gover nment initiated facility is being funded lar gely by the Food and Agr iculture Or ganisation The project is also suppor ted by the Pacific Community and F i j i ’ s C o c o n u t I n d u s t r y D e ve l o p m e n t Author ity

Amcor is investing NZ$40 million in an expansion of its can making plant in South Auckland, New Zealand Cans are produced at the Wir i facility for soft dr inks, premix RTDs and beer Amcor says the expansion is par tly a reflection of growing demand in N e w Z e a l a n d a n d i m p r ov i n g s u p p l y t o Pacific Island soft dr ink producer s and brew er s deliver y to most of the islands is eas i e r f r o m N e w Z e a l a n d t h a n A u s t r a l i a , cur rently the main source

Town stands firm on ban

BUNDANOON, a small town in the South er n Highlands of New South Wales, Aus tr alia, hit wor ld headlines last year when its residents voted overwhelmingly to ban com mercial bottled water

A lot of sceptics thought this was a pub licity dr iven promotion which wouldn’t be followed through The town is no str anger to o f f be a t pro mo t i o n s ; i t u s e s a B r i g a do o n theme to highlight its highland games

But Bundanoon has proven the bottled

water sceptics wrong, having brought the regulation into effect on 26th September last year and maintained it since Under a Bundy on Tap scheme , local people and visitor s are encour aged to buy br anded reusable water bottles which can be filled at water stations around the town and in many of its stores

The scheme’s name is a bit of a joke in its own r ight: in Austr alia, outside the Souther n H i g h l a n d s , ‘ B u n d y ’ i s u s u a l ly u s e d a s a n abbreviation for Bundaber g Rum, as in “I’ll have a Bundy and Coke , thanks ” The abbre viation is never used, however, for the Bund aber g Brewed Dr inks ginger beer and other soft dr inks which are a huge seller through out Austr alia.

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Calories slashed in schools

T H E A m e r i c a n B e v e r a g e A s s o c i a t i o n ( A B A ) r e p o r t s t h a t l e a d i n g b e ve r a g e c o m p a n i e s h ave d e l i ve r e d o n a t h r e e ye a r c o m m i t m e n t w i t h t h e A l l i a n c e fo r a H e a l t h i e r G e n e r a t i o n , a j o i n t i n i t i a t i ve o f t h e A m e r i c a n H e a r t A s s o c i a t i o n a n d t h e W i l l i a m J C l i n t o n F o u n d a t i o n , t o r e m ove f u l l c a l o r i e s o f t d r i n k s f r o m s c h o o l s a c r o s s t h e c o u n t r y a n d r e p l a c e t h e m w i t h l o w e r c a l o r i e , s m a l l e r p o r t i o n b e ve r a g e s A s a r e s u l t t h e r e h a s b e e n a n 8 8 % r e d u c t i o n i n c a l o r i e s f r o m b e ve r a g e s s h i p p e d t o s c h o o l s s i n c e 2 0 0 4

T h e A l l i a n c e S c h o o l B ev e ra g e G u i d e l i n e s F i n a l P r o g r e s s R e p o r t c o n fi r m s t h a t t h e i n d u s t r y ' s m a j o r s T h e C o c a C o l a C o m p a ny, Pe p s i C o, D r Pe p p e r S n a p p l e G r o u p a n d t h e i r s y s t e m s o f l o c a l b o t t l i n g c o m p a n i e s t h a t wo r k d i r e c t ly w i t h t h e s c h o o l p a r t n e r s h ave t r a n s fo r m e d t h e b e ve r a g e l a n d s c a p e i n s c h o o l s a c r o s s A m e r i c a T h e r e p o r t w a s p r e p a r e d by t h e i n d e p e n d e n t fi r m K e y b r i d g e R e s e a r c h , L L C , w h i c h h a s p r e p a r e d t h e p r e v i o u s t w o p r o g r e s s r e p o r t s “ A c r i t i c a l c o m p o n e n t o f t h e A l l i a n c e ' s

nutrition and all natural to drive growth

ACCORDING to a new study, Food & Bev erage Additives, from The Freedonia Group I n c , a C l e v e l a n d b a s e d i n d u s t r y m a r k e t research fir m, US demand for food and bever age additives is forecast to expand 3.5% annually to US$8.5 billion in 2014.

Growth will be dr iven by increasing con s u m e r i n t e r e s t i n n u t r i t i o n a l l y e n r i c h e d products and all natur al foods, which pro motes demand for high value premium and natur al additives As consumer s are war y of foods with ar tificial sounding ingredients, processor s seeking to create 'clean' ingredi ent labels are increasingly favour ing natur al additives Consumer desire for functional products that provide health benefits will suppor t demand for additives such as pro biotics and other nutr aceuticals

Flavour products and alter native sweet ener s will remain the lar gest product types in the US food and bever age additive mar ket The inclusion of functional additives such as probiotics in a widening ar r ay of foods and bever ages will benefit demand in this segment, as these nutr aceuticals are

n a t i o n a l e f fo r t t o e n d c h i l d h o o d o b e s i t y h a s b e e n o u r wo r k w i t h t h e b e ve r a g e i n d u s t r y t o r e d u c e t h e a m o u n t o f c a l o r i e s o u r k i d s c o n s u m e i n s c h o o l s , ” s a i d P r e s i d e n t B i l l C l i n t o n , fo u n d e r o f t h e W i l l i a m J C l i n t o n F o u n d a t i o n , w h o c o l e a d s t h e A l l i a n c e w i t h G o v e r n o r A r n o l d S c h w a r ze n e g g e r a n d A m e r i c a n H e a r t A s s o c i a t i o n P r e s i d e n t C ly d e Ya n c y

“ We a r e e n c o u r a g e d by t h e s i g n i fi c a n t p r o g r e s s we ' ve m a d e a n d l o o k fo r w a r d t o c o n t i n u i n g o u r w o r k w i t h p a r t i c i p a t i n g s c h o o l s , c o m p a n i e s a n d t h e A m e r i c a n B e v e r a g e A s s o c i a t i o n t o g i ve yo u n g p e o p l e t h e o p t i o n s a n d o p p o r t u n i t i e s t h e y n e e d t o l e a d h e a l t h i e r l i ve s . ”

A B A P r e s i d e n t a n d C E O S u s a n N e e ly s a i d , “ O u r b e v e r a g e c o m p a n i e s h av e s l a s h e d c a l o r i e s i n s c h o o l s a s f u l l c a l o r i e s o f t d r i n k s h ave b e e n r e m ove d T h e b e ve r a g e s av a i l a bl e t o s t u d e n t s a r e n ow l owe r c a l o r i e , nu t r i t i o u s , s m a l l e r p o r t i o n c h o i c e s ”

This Alliance School Beverage Guidelines Progress Repor t mar ks the third and final assessment of the impact and status of the implementation of the Guidelines Under the voluntar y Guidelines, 100% juice , low fat milk and bottled water are allowed in elementar y and middle schools, with the a d d i t i o n o f d i e t b e ve r a g e s a n d c a l o r i e capped spor ts dr inks, flavoured water s and teas in high schools In addition to the removal of full calor ie soft dr inks from all schools, the shift towards more lower calo r ie , smaller por tion bever ages is also con tr ibuting to the over all reduction in calor ies available from bever ages in schools

T h e R e p o r t s h ow s t h a t i n d u s t r y d e l i v e r e d o n s e ve r a l i m p o r t a n t m a r ke r s :

• C a l o r i e s av a i l a bl e f r o m b e ve r a g e s i n s c h o o l s h ave b e e n c u t d r a m a t i c a l ly I n f a c t , 8 8 % fe we r b e ve r a g e c a l o r i e s we r e s h i p p e d t o s c h o o l s b e t we e n 2 0 0 4 , t h e l a s t c o m p r e h e n s i ve d a t a av a i l a bl e p r i o r t o t h e a g r e e m e n t , a n d t h e e n d o f 2 0 0 9

• F u l l c a l o r i e s o f t d r i n k s h av e b e e n r e m o v e d S h i p m e n t s o f f u l l c a l o r i e s o f t d r i n k s t o s c h o o l s h ave d e c l i n e d by 9 5 % d u r i n g t h a t t i m e

• A t t h e b e g i n n i n g o f t h e 2 0 0 9 1 0 s c h o o l ye a r, 9 8 8 % o f s c h o o l s a n d s c h o o l d i s t r i c t s m e a s u r e d we r e a l i g n e d t o t h e G u i d e l i n e s .

Since announcing the Guidelines in 2006, bever age companies have spent thousands of hour s educating and tr aining sales forces, and have invested millions of dollar s in retrofitting vending machines, repackaging products and reconfigur ing production lines and equipment, among other activities

“ I t w a s t h e r i g h t t h i n g t o d o i n 2 0 0 6 , a n d i t c o n t i nu e s t o b e t h e r i g h t t h i n g t o d o t o d ay, ” s a i d S a n d y D o u g l a s , P r e s i d e n t o f C o c a C o l a N o r t h A m e r i c a “ T h e C o c a C o l a s y s t e m i s e x t r a o r d i n a r i ly p r o u d o f w h a t we h ave a c c o m p l i s h e d a n d h ow we a r e m a k i n g i t e a s i e r fo r s c h o o l s a n d p a r e n t s t o h e l p yo u n g p e o p l e m a ke b a l a n c e d c h o i c e s ”

“ T h e G u i d e l i n e s a r e a s h i n i n g e x a m p l e o f h ow i n d u s t r y, s c h o o l s , p a r e n t s a n d n o n p r o f i t o r g a n i s a t i o n s c a n w o r k t o g e t h e r t ow a r d s t h e c o m m o n g o a l o f r e d u c i n g c h i l d h o o d o b e s i t y, ” N e e ly s a i d

US FOOD & BEVERAGE ADDITIVE DEMAND (million dollars)

% Annual Growth

Item 2004 2009 2014 2004-2009 2009-2014

Food & Beverage Additive Demand 5720 7180 8540 4 7 3 5 Flavours & Flavour Enhancers 2035 2420 2795 3 5 2 9

Alternative Sweeteners 730 950 1150 5 4 3 9

Texturisers & Fat Replacers 679 885 1065 5 4 3 8 Nutraceuticals 450 655 890 7 8 6 3

Other 1826 2270 2640 4 4 3 1

often associated with a bitter taste that must be masked by flavour additives

A m o n g a l t e r n a t i ve s we e t e n e r s , a s p a r t a m e w i l l c o n t i n u e t o a c c o u n t f o r t h e lar gest share of demand, due pr imar ily to its widespread usage in the diet carbonated soft dr ink segment However, more r apid gains will be achieved by sucr alose , acesul fame potassium (ace K) and cer tain polyols Fur ther, trends favour ing natur al products will bode well for stevia sweetener s, which were approved for use as food additives by the US Food and Dr ug Administr ation in late 2008

Among the var ious types of food and bever age additives, nutr aceuticals are pro jected to exper ience the most r apid gains Advances will be based on the growing popular ity of functional foods, which con tain additives that promote health and well ness Nutr aceuticals will continue to expand their presence beyond tr aditional applica tions, such as breakfast cereal, milk, bread, yogur t and juice , into a wide var iety of other foods and bever ages Probiotics have found success in the yogur t segment and will increasingly be incor por ated into a var i ety of other products, including juices

Inspiration awarded

THE Pepsi ‘We Inspire’ inter active online community that encour ages women to share their sources of inspir ation has been recog nised by an NAACP (National Association for the Advancement of Coloured People) Award for advancing positive multicultur al images in adver tising and media

“We are honoured to receive this recogni tion from the NAACP , acknowledging the impor tance of Pepsi's 'We Inspire' platfor m in creating a meaningful exper ience for Afr ican Amer ican women, ” said Fr ank Cooper, Chief Consumer Engagement Officer, PepsiCo Bev er ages Amer icas

“We have been touched by the outpour ing

Licensing agreements finalised

DR PEPPER Snapple Group Inc has com pleted the licensing of cer tain brands to Pep siCo Inc, following PepsiCo's acquisitions of The Pepsi Bottling Group Inc (PBG) and Pep siAmericas Inc (PAS)

As par t of the transaction, DPS received a one time cash payment of US$900 million before taxes and other related fees and expenses The company used a por tion of these proceeds to reduce its total debt obliga tions to US$2 55 billion, in line with its target capital str ucture of approximately 2 25 times total debt to EBITDA after cer tain adjust ments

”Having achieved our capital str ucture tar get less than two year s after going public, and with a focus on growing the business organi cally, we are now committed to returning

IBWA responds to tax proposals

LEGISLATORS in Olympia are consider ing removing Washington's sales tax exemption for bottled water in order to make headway in balancing the state budget “Unfor tunately, for many citizens of Washington, this ill advised sales tax proposal is a major step backwards as many in the state rely on bottled water for their health and well being,” said Tom Lauria, Vice President of Communications for the Inter national Bottled Water Association (IBWA)

Bottled water is regulated as a food at the federal and state level and should not be unfair ly singled out for taxation It is also cov ered as a food item under the Women, Infants and Children (WIC) and Supplemental Nutri tion Assistance Program (food stamps)

of exper iences, the per sonal tr ials and tr i umphs women are shar ing in this community Most impor tant, 'We Inspire' demonstr ates the power of ever y woman to inspire other s, whether they have a famous name or not ”

The ‘We Inspire’ community features icons that represent the six inspir ational categor ies:

excess cash to shareholder s over time , ” said Larr y Young, DPS President and CEO “We're excited to be wor king with PepsiCo and are confident in our continuing ability to generate strong cash flows ”

Under the new licensing agreements, Pep siCo will distribute Dr Pepper, Cr ush and Schweppes in the US territories where these brands were former ly distributed by PBG and PAS The same will apply for Dr Pepper, Cr ush, Schweppes, Vernor s and Sussex in Canada, and Squir t and Canada Dr y in Mexico

The new agreements have an initial term of 20 year s, with 20 year renewal periods, and will require PepsiCo to meet cer tain perform ance conditions Additionally, in US territories where it has a manufacturing and distribution footprint, DPS will shor tly begin selling cer tain owned and licensed brands, including Sunkist soda, Squir t, Vernor s and Hawaiian Punch, that were previously distributed by PBG and PAS The one time cash payment of US$900 mil lion will be recorded as deferred revenue and recognised as net sales over the estimated 25 year life of the customer relationship

IBWA maintains bottled water is not a lux ur y product The Association says it is indis pensable to victims dur ing emer gency situations, such as fires, ear thquakes or com promised public water systems “Washington should not tax a product essential to sustain ing victims of disaster ”

Fur ther, singling out bottled water from other food products for taxation will not pro vide a substantial or stable source of revenue for government funding. It will cost jobs and hur t the small bottled water companies in Washington that suppor t their communities and contribute to the economic vitality of the state IBWA estimates that the tax will cost more than 300 jobs in Washington It is a high price to pay to raise less than US$30 million (less than 5% of the revenue needed in the House proposed tax package) In addition, a tax on food, including bottled water, is regressive It has the greatest impact on lower income households who can least afford the burden

beauty, laughter, joy, hope , wisdom and love Keyshia Cole , Tar aji Henson, Queen Latifah, T h a n d i e N e w t o n , D r R o b i n S m i t h a n d Raven Symone are leading the stor ytelling by blogging weekly, uploading photos and inspir ing women to share and lear n from one another

Growth slows for single serve fruit drink

AFTER double digit gains ear ly in the 1990s, U S s i n g l e s e r ve f r u i t b e ve r a g e vo l u m e growth has slowed, according to Bever age Mar keting Cor por ation's, recently released 2009 edition of its annual mar ket repor t on the categor y The repor t, which examines the categor y in the context of the New Age bever age mar ketplace , provides in depth dis cussion of the leading companies' distr ibu tion and mar keting str ategies and supplies data on volume and sales of their br ands

Key findings reveal that the mar ket staged something of a revival with fair ly strong annual increases in the late 1990s and ear ly 2000s In 2008, however, the volume of fr uit juices and dr inks in sizes r anging from less than 12 ounces to 24 ounces declined for the second consecutive year

The single ser ve fr uit bever ages segment of the New Age bever age categor y (consist ing of alter natives to carbonated soft dr inks such as ready to dr ink tea, spor ts bever ages and sever al other s) was char acter ised by innovation in the 1990s Convenient packag ing, aided by developments in plastic bottles, contr ibuted to its growth More recently, economic conditions gener ally as well as consumer concer ns about calor ies affected the mar ketplace

Meanwhile the interest in health and well ness is reflected in the perfor mance of the nutr ient enhanced sub segment, which saw wholesale dollar sales enlar ge by near ly 7% in 2008 Even so, the over all single ser ve fr uit bever age segment saw sales dip by 0 2% (Bottled water in single ser ve sizes declined at the identical r ate in 2008 )

Sources of inspiration, from left to right: Keyshia Cole, Queen Latifah and Thandie Newton.

HoD acquisition

DS WATERS, owner of the Spar kletts and A l h a m b r a b o t t l e d w a t e r b r a n d s , h a s acquired the assets of Yosemite Water s ' home and office bottled water deliver y, cof fee and filtr ation ser vice business Yosemite Water s began oper ations in centr al and Souther n Califor nia in 1926

As these companies combine resources, Spar kletts will assume management of the Yosemite oper ations in Greater Los Angeles, Or ange County, San Ber nardino, the Impe r ial Valley and the sur rounding communities

A l h a m b r a w i l l a s s u m e m a n a g e m e n t o f Yosemite oper ations in Merced, Fresno and the sur rounding communities

“ We a r e p l e a s e d t h a t S p a r k l e t t s a n d Alhambr a will continue to meet the needs o f t h e s e c u s t o m e r s f o r m a ny ye a r s t o come Although we have tr ansitioned away from the home and office deliver y business, we look forward to explor ing the sale of our Yosemite Water s 500ml and 1 litre

Help for mango farmers in Haiti

THE Coca Cola Company has announced the creation of the Haiti Hope Project, br inging together a coalition of business, gov er nment and civil society par tner s to sup p o r t t h e d e ve l o p m e n t o f a s u s t a i n a bl e mango juice industr y in the countr y This five year project, cur rently estimated at $7 5 m i l l i o n s e e k s t o d o u bl e t h e i n c o m e o f mango far mer s and to r aise their standard of living, while contr ibuting to the long ter m development and revitalisation of Haiti

Announcing the initiative at the Inter na tional Donor s ' Conference for Haiti held at the United Nations, Muhtar Kent, Chair man and CEO, said: “The Coca Cola Company has been a par t of the Haitian community since 1927 and our local bottling par tner, Br asser ie de la Couronne , is the lar gest pr i vate sector employer in the countr y Our $3.5 million investment in this par tner ship will be joined by contr ibutions from the I n t e r A m e r i c a n D e ve l o p m e n t B a n k ( I D B ) This project is a great example of how lives can be changed when business, civil society and gover nments wor k together to build sustainable communities and help to create economic oppor tunity ”

The Project has gar nered suppor t from President Bill Clinton, co chair of the Clinton Bush Haiti Fund and cur rently UN Special Envoy for Haiti, for its long ter m commit ment to the Haitian people , “The Coca Cola C o m p a ny r e s p o n d e d t o H a i t i ' s u r g e n t immediate needs with financial suppor t and b e ve r a g e s , ” s a i d P r e s i d e n t C l i n t o n “ T h e Haiti Hope Project goes a step fur ther and exemplifies the innovative role that par tner ships with the pr ivate sector can play in the reconstr uction of Haiti ”

spr ing water on a retail basis,” said Char les Soder strom, President of Yosemite Water s.

“With the acquisition of Yosemite Water s we will be able to expand the reach of our bottled water deliver y, coffee and filtr ation ser vices and continue to ensure our r ich histor y of super ior water deliver y ser vice and quality,” said Ray McGillis, West Division President “We welcome these new cus tomer s to our Spar kletts and Alhambr a family ”

The Pr ime Minister of Haiti, Jean Max Bel ler ive , met with Coca Cola representatives in Haiti ear lier in March to discuss the project The Pr ime Minister pledged Haiti's suppor t for the initiative , stating: “Coca Cola has cre ated the kind of action or iented initiative that Haiti needs This par tner ship will create jobs and new sources of revenue for the people of Haiti We look forward to wor king with The Coca Cola Company, IDB and their p a r t n e r s a s we fo c u s o u r e n e r g i e s o n rebuilding our countr y and achieving sus tained economic growth ”

Te c h n o S e r ve , a n o n p r o fi t o r g a n i s a t i o n dedicated to creating income , oppor tunity and economic growth in the developing wor ld through entrepreneur ship, will imple ment this project in Haiti in par tner ship with l o c a l o r g a n i s a t i o n s a n d t h e g ove r n m e n t TechnoSer ve will provide the ser vices of its bu s i n e s s a d v i s o r s , w h o w i l l h e l p H a i t i a n mango far mer s grow their crops more effi ciently, produce additional crops to boost their incomes, and create businesses that will allow them to access mar kets.

Consumer s can contr ibute to this Project by purchasing Odwalla Haiti Hope Mango Lime Aid and a similar Odwalla Haiti Hope bever age to launch ear ly summer in Canada; 100% of the profits will be directed to the Project

racing relationship consolidated

SPEEDWAY Motor spor ts Inc (SMI) and Coca Cola Nor th Amer ica (CCNA) are extending their long ter m par tner ship through to 2015 Under the ter ms of the new agreement, CCNA br ands will continue as the Official Soft Dr ink, Official Spar kling Bever age , Official Water, Official Spor ts Dr ink and Official Enhanced Water for six SMI tr acks: Atlanta Motor Speedway; New Hamp shire Motor Speedway; Infineon Raceway Speedway; Las Vegas Motor Speedway; Char lotte Motor Speedway; and Texas Motor Speedway

The agreement also features title sponsor ship of the Coca Cola 600 (the longest con tinuous sponsor ship of any r ace in NASC AR) at Char lotte Motor Speedway through 2015

“Coca Cola and Speedway Motor spor ts share the same passion to refresh and enhance the r acing exper ience for fans,” said Beatr iz Perez, Senior Vice President, Integr ated Mar keting, Coca Cola Nor th Amer ica “We've built a deep connection between Coca Cola, NASC AR and its fans Wor king with our par tner s at SMI, we will continue to intensify that bond by creating even more progr ams that br ing fans closer to Coca Cola and the spor t they love ”

Coca Cola and NASC ARCoca Cola is the official spar kling bever age of NASC AR and has been involved with stock car r acing for more than 40 year s A signature par t of the br and's NASC AR association is the Coca Cola Racing Family, a group of top dr iver s, fe a t u r e d i n a d ve r t i s i n g , p r o m o t i o n s a n d packaging

Second line for rio can plant

THE Ball Cor por ation repor ts its joint ven ture metal bever age can plant near Rio de Janeiro, which began production in Novem ber, will star t up a second production line ear ly in the fir st quar ter of 2011

The new Tres Rios plant makes aluminium bever age cans for beer and other bever ages It is par t of Latapack Ball Embalagens, Ltda, which oper ates metal bever age packaging plants in Tres Rios, Jacarei and Salvador, Br azil

“The Br azilian can mar ket grew by approx imately 11% in 2009, and demand is expected to continue to increase , ” said Raymond J Seabrook, Chief Oper ating Officer, Global Packaging Oper ations “As we said dur ing our Januar y ear nings conference call, our facilities there are well positioned to supply our cus tomer s as they grow and we had begun dis cussions with customer s about a second line in Tres Rios That process is underway and the second line is sold out in 2011. We have the capability to install a third line in Tres Rios when demand war r ants ”

President Bill Clinton, co chair of the Clinton Bush Haiti Fund and currently UN Special Envoy for Haiti; The Prime Minister of Haiti, Jean Max Bellerive; and Muhtar Kent, Chairman and CEO

Ingredients

Flavanoids guide

CYVEX Nutr ition, based in Ir vine , Califor nia, has developed a comprehensive quick refer ence guide for its FlavoVital Flavonoids line , which includes infor mation on the source of each of the company ' s flavonoid offer ings, recommended dosage , proven health bene fits and applications. Flavonoids are known for their powerful antioxidant activity and ability to help neutr alise free r adicals that can attack the body's cells

“This reference guide provides our cus tomer s with a quick and easy way to assess our flavonoid offer ings and deter mine if any deliver the health benefit appropr iate for the p r o d u c t b e i n g fo r mu l a t e d , ” s t a t e d M a t t Phillips, President, Cyvex Nutr ition “Cyvex has always been an innovator in the antioxi

Strong performance from Symrise

SYMRISE AG has announced that for its 2009 financial year sales increased by 3 2% from €1,319 9 million to €1,362 0 million

T h e E B I T DA , a d j u s t e d fo r r e s t r u c t u r i n g expenses, was slightly higher than in 2008 The company saw an increase in business dur ing the second half of the year and the positive effects of the restr uctur ing measures implemented over the cour se of the year Shareholder s will be paid a divided of €0 50 per share

Dr Heinz Jür gen Ber tr am, the company ' s CEO said: “Symr ise has demonstr ated its resilience dur ing the deepest recession in d e c a d e s We m a n a g e d t o m a i n t a i n o u r above aver age growth r ate despite the diffi

Algerian partnership

N AT I O N A L S t a r c h F o o d I n n ov a t i o n h a s strengthened its Alger ian capabilities by par t n e r i n g w i t h l e a d i n g i n g r e d i e n t s u p p l i e r Alsochem Reda Foods The collabor ation combines National Starch Food Innovation’s technical exper tise and innovation capabili ties with the convenience and flexibility of a full local infr astr ucture and stock supply

A l b e r t D o r e a u , S a l e s M a n a g e r, N o r t h Afr ica, National Starch Food Innovation, said: “Over the past 10 year s National Starch Food Innovation has steadily increased its commitment to this key ter r itor y For exam

dant ingredient mar ket, and our FlavoVital l i n e i s n o e x c e p t i o n T h e s e h i g h q u a l i t y flavonoids can be used in dietar y supple ments, and in a wide var iety of food and bever age applications ”

cult environment Our str ategic focus on lar ge global customer s, emer ging mar kets and innovative products has paid off ”

He added: “The mar ket environment has improved in recent months, but continuously high r aw mater ial pr ices and the low level of consumer confidence still constitute chal lenges We anticipate that Symr ise will again exceed mar ket growth and gener ate an EBITDA mar gin of at least 20% in the cur rent financial year ”

Regarding the Flavour & Nutr ition division, revenues increased from €648 1 million to €679 7 million representing a 5% increase at local cur rency Growth was especially strong in the emer ging mar kets of South Amer ica ( u p 2 1 % a t l o c a l c u r r e n c y ) a n d i n t h e Asia/Pacific region In Nor th Amer ica the division outperfor med the mar ket, par tially dr iven by acquisitions Business in the EAME region recovered dur ing the second half of the year following the destocking of cus tomer inventor ies in the fir st half of the year

ple , we recently invested significantly into a comprehensive suppor t networ k for Alger ian customer s This compr ises a dedicated sales manager, based in Algier s, plus French and Ar abic speaking customer ser vice and technical representatives

“ N ow, by c o m b i n i n g o u r i n g r e d i e n t e x p e r t i s e w i t h A l s o c h e m R e d a F o o d s ’ extensive local sales team, we can offer Alger ian customer s higher levels of technical s e r v i c e a n d c u s t o m e r c a r e t h a n e ve r before ” National Starch Food Innovation will be showcasing its extensive por tfolio of specialty starches at this month's Djazagro event in Algier s

Latin American growth

THE number of br ands car r ying the Beneo Label since its launch in 2006 in Latin Amer ica has grown to some 30 products The Beneo Label Progr amme , which fir st began as a joint European led initiative between food manufacturer s and Beneo Or afti in Bel gium, is designed to communicate the health benefits of Or afti inulin and oligofr uctose (prebiotic ingredients), through the use of one easy to under stand quality label The label provides a product with a recognisable symbol that indicates to consumer s that the p r o d u c t c o n t a i n s a s u f fi c i e n t a m o u n t o f these prebiotics ingredients to suppor t a sci entifically proven health claim

The aim of the Beneo Label has always been to tr anslate scientific findings into an under standable and appealing language Since its introduction over 380 products have been launched bear ing the label in 33 coun tr ies

Fur ther, a new website www beneo com features a ‘News’ section that provides user s with an over view of the latest promo tional activities as well as all the BeneoDigest newsletter s providing fur ther nutr itional and scientific infor mation to those in the health profession. The website is now available to view in 25 countr ies and in 15 different lan guages, including the most recent addition in Serbian, Slovenian and Tur kish

Over the last year Beneo Orafti has seen a large increase in the number of products launched in Latin America across a wide range of categories

natural flavour innovations

GLOB AL flavour and fine ingredients supplier Fr utarom has devel oped an authentic str awber r y flavour in response to the growing demand for natur al and more authentic profiles The company has chosen the Cambr idge Favour ite var iety for its specific or ganoleptic profile The crop is picked, cr ushed and extr acted within four hour s The fr uit is analysed at the point of optimum r ipeness to ensure a fresh and authentic str awber r y profile

The company ' s 95:5 flavour s por tfolio also includes apple , apr i cot, blueber r y, cocoa, coffee , lemon, peach and vanilla var iants Fr u tarom says it is prepared to meet the requirements for the labelling of natur al flavour s according to the new flavour s regula tion EC 1334/2008, applying from 20th Januar y 2011, across its entire flavour por tfolio.

Also in response to r ising r aw mater ial pr ices, the company has developed a natur al honey replacer Fr utarom wor ks closely with the customer to match the required honey flavour profile so that honey can either be reduced or replaced with the honey flavour ing and inver t sugar The flavour is available in natur al and nature iden tical ver sions

Fr utarom has also created two natur al vanillin replacer s which can be used in place of synthetic vanillin Both offer an authentic flavour profile at almost the same pr ice as synthetic ver sions They enable manufacturer s to make the claim 'natur al flavour' while avoiding the higher costs of natur al vanillin

Functional forum…

Fibre

CNI (Colloides Naturels Inter national), the wor ld leader in Acacia gum, has developed and launched Fibregum Clear, a highly pur ified and clar ified ver sion of Fibregum, especially developed for the fibre enr ichment of bever ages It is obtained through a specific pur ifica tion process.

Fibregum is an all natur al Acacia gum par ticular ly r ich in soluble fibre (minimum 90%) and claims scientifically proven nutr itional proper ties, including a strong prebiotic effect It helps balance the intestinal microflor a and favour s the growth of 'good' bacter ias The fer mentation of Fibregum also induces the production of shor t chain fatty acids, whilst its low viscosity and excellent stability in acidic medium make it ideal for improving the nutr itional profile of functional bever ages and juices with no impact on their clar ity, br ightness and flavour

Weight loss

OmniActive Health Technologies Inc's COO, Abhijit Bhattachar ya, discussed the science suppor ting the weight loss promoting proper ties of Capsimax, an extr act of hot red pepper s, as par t of the Slim Slam panel at Nutr acon held in March at the Hilton Anaheim

Bhattachar ya said: “Given the growing concer ns about wor ldwide obesity, there is a clear need for effective weight management solu tions, and we feel that Capsimax is one solution that both manufac turer s and consumer s can get behind due to its strong body of scientific suppor t and the histor ical daily use of hot red pepper s in human health and nutr ition ”

Capsimax Capsicum Extr act is a propr ietar y encapsulated for m of premium, highly concentr ated natur al capsicum fr uit extr act man ufactured from hot red pepper s, a known food that has been a global diet staple for centur ies It uses encapsulation technology OmniBead to deliver functionally effective levels of the active pr inci ples of capsicum capsaicinoids while minimising the or al and gas tr ic ir r itation often exper ienced with unprotected hot red pepper product applications The company says a lar ge number of clinical studies on capsicum and capsaicinoids have confir med significant effects for diet and weight management, including increased ener gy expenditure , enhanced carbohydr ates and fat bur ning and more pronounced satiety signals, as well as antioxidant effects

A new range of plain caramel...

Malt distribution

U N I VA R , t h e B e l g i a n g l o b a l c h e m i c a l d i s t r i bu t o r, h a s s i g n e d a d i s t r i bu t i o n a g r e e m e n t w i t h D i a s t a t i s c h e P r o d u c t e n , a D u t c h m a nu f a c t u r e r o f q u a l i t y m a l t e x t r a c t s , t o d e v e l o p t h e g r o w i n g m a r k e t f o r m a l t e x t r a c t s i n B e l g i u m , Po l a n d a n d t h e M i d d l e E a s t T h e c o m p a ny w i l l p r ov i d e t e c h n i c a l e x p e r t i s e i n a p p l i c a t i o n a n d r e c i p e d e ve l o p m e n t , l o g i s t i c s s u p p o r t , a n d c u s t o m e r s e r v i c e

L e i d e n b a s e d D i a s t a t i s c h e P r o d u c t e n manufactures 'all natur al' malt products for use in a var iety of food and dr ink products. Malt extr acts are available in liquid and powder for ms and provide natur al colour, flavour and an improved texture to the final product

Univar will use its reputation as a reliable supplier of high quality, natur al products to the food sector, when mar keting and selling these products in the new ter r itor ies

“We are ver y pleased to be teaming up with Diastatische , one of the oldest, most exper ienced and quality or iented manufac turer s of natur al malt extr acts,” said Neil Blackbur n, Univar’s Supplier Director Food Ingredients EMEA “Diastatische has a long and proven histor y in the field of malt extr acts and is an excellent fit for Univar Food Ingredients This association, which will extend our broad food and bever age ingre dients por tfolio, will fur ther enhance our product and ser vice offer ing to our cus tomer s ”

Er ic Ebeli, Sales Manager of Diastatische Producten, said: “We are excited to take this step with Univar and offer our natur al r ange of malt extr acts to a lar ger number of customer s, thanks to Univar’s unr ivalled reach in these countr ies In addition to offer ing excellent, consistently high quality products, manufactured at our plant in Lei den, Diastatische Producten is concentr ating on super ior customer ser vice ”

In br ief…

● BioGaia has signed an exclusive dealer ship agreement with Japan's lar gest food and sup plement wholesaler Nippon Access, a sub s i d i a r y o f J a p a n ' s fi f t h l a r g e s t t r a d i n g company, Itochu Cor por ation Access, whose d i s t r i bu t i o n n e t wo r k c ove r s a l l r e t a i l e r s nationwide in Japan, will distr ibute all of Bio G a i a ' s e x i s t i n g ow n b r a n d e d p r o d u c t s , except for the chewable tablet, in Japan and will develop and launch BioGaia br anded products for dair y, functional food, bever ages, infant for mula, baby food and food for the elder ly in collabor ation with BioGaia Japan

● Nutr afiles has highlighted Litesse polydex trose from Danisco as the 'Ingredient of the Month' in its e newsletter and gave it a high score for its mar ket potential Nutr afiles is a newly launched web based knowledge cen t r e fo r h e a l t h i n g r e d i e n t s t h a t p r ov i d e s detailed technical and mar keting infor mation to its food industr y member s One of the key benefits of Litesse is its flexibility as a soluble fibre , where its combination of phys iological, technological and functional benefits br ing fibre enr ichment oppor tunities to a new gener ation of for tified and functional products, without compromising on taste and texture

● M a r t e k B i o s c i e n c e s C o r p o r a t i o n h a s extended its multi year sole source licence and supply agreement with Danone Under t h e t e r m s o f t h e a m e n d e d a g r e e m e n t , Mar tek will be Danone’s exclusive supplier of ARA for all of its infant for mula and growing up milk products until at least 31st December 2014 As with the cur rent agree ment, Danone may continue to use non m i c r o b i a l D H A s o u r c e s I n m o s t c a s e s , Mar tek will continue to ser ve as Danone’s global supplier for its microbially der ived DHA needs for infant for mula

● The rosehips (Rosa canina) har vesting season is underway in South Afr ica Afr iplex is now taking order s for this product as par t of its goal to develop novel ingredients with u n i q u e q u a l i t i e s T h e c o m p a ny s ay s t h e numerous health benefits of rosehips com pliment its objective The product’s anti inflammator y proper ties and applications in the areas of joint health are well researched and documented Dur ing 2009 Afr iplex's Ro s e h i ps 4 : 1 PE (wa t e r s o l u bl e powde r extr act) was well received by the mar ket and specifically by the bever age industr y This p r o m p t e d a p r o c e s s i n g e x p a n s i o n p r o gr amme that is now near ing completion

● Following the closure of the Greenwich plant in the London area, starch based ingre dient supply Syr al and its par tner ETEA Group (par t of the Fr andino Group) have confir med their commitment to the UK mar ket by reinvesting in the for mer Tate & Lyle citr ic acid production site located in Selby, N o r t h Yo r k s h i r e I n i t i a l ly, t h e n e w p l a n t , which will oper ate under the joint venture Sedalcol UK, will focus its production on high quality gr ain alcohols destined to the UK mar ket

● Fuer st Day Lawson has acquired the activities of Regency Mowbr ay, including all staff and production sites Founded in 1963, Regency Mowbr ay a division of FDL, as it is now known, is a leading supplier of fr uit prepar ations Fuer st Day Lawson, is a leading supplier of ingredients and flavour ings to the food industr y, with global sourcing offices around the wor ld, including China and India The acquisition will strengthen FDL’s pro curement and global sourcing Combined with the r apidly growing flavour s division at FDL the syner gies between the two product areas will, the companies say, significantly benefit their customer s

ISBT Announces BevTech ’10 Preliminar y Program

The International Society of Beverage Technologists has announced a focus on sustainability and a new sweeteners seminar for BevTech ‘10

The International Society of Beverage Technologists (ISBT) has announced the preliminary program for BevTech ’10, which will be held April 26 28, 2010, at the renaissance Glendale Hotel and Spa The 57th annual meeting will bring together local and international members of ISBT for three full days of discussion and education concerning the technical and scientific aspects of the non alcoholic beverage industry

This year’s annual meeting will focus on sustainability and features an impressive lineup of presentations, including Sustainable Beverage Filling: A new Paradigm Through Cold, Dry Electron Beam Sterilization; BoD Waste and the opportunity to reduce, remove and reuse It at the Source; and Workplace Safety and Efficacy When Using ozone

BevTech ’10 also will include a Sweeteners Seminar titled, Sweeteners: What Do We Know About Them? on Thursday, April 29 Industry experts will address the complete range of sweeteners used in today’s beverage industry around the world, as well as the latest standards and methods for using these sweeteners All attendees will have the opportunity to taste and discuss the sweeteners’ applications in a number of beverage products registered members and guests have the opportunity to participate in fishing, golf or a desert tour in Glendale and a private evening at the Heard Museum, a renowned destination for native American Indian arts and culture For more information or to register for BevTech ’10, please visit the BevTech page at www.bevtech.org, or call (972) 233 9107 x208.

ABOUT ISBT The International Society of Beverage Technologists (ISBT) is the premier technical society for the beverage industry As the only international society dedicated solely to the scientific and technical aspects of soft drinks and beverages, ISBT provides a unique, non competitive forum for networking with other experts in the field at a technical level

Science Monitor

Antimony found in commercial juices

RESEARCH published in the Journal of Environmental Monitoring highlights the elevated levels of antimony found in some commercial juices

The work was carried out by scientists from University of Copenhagen and University of Crete. Since antimony has no known biological function there is con cern about its long term effects. Antimony trioxide (Sb2O3) is a suspected human car cinogen and is listed as a priority pollutant by the US Environmental Protection Agency (EPA) and European Commission.

In this study, the research teams deter mined total Sb concentrations in 42 bever ages of 16 different brands, contained in either bottles of PET, glass or in Tetra Pak cartons The juices that were analysed were either ready to drink or cordials, and included juices of blackcurrant, mixed fruit, strawberry, raspberry, sour cherry, mint and synthetic caramel. In total 28 dif ferent products were analysed

When analysing all the samples as one data set, there were no obvious correla tions between Sb concentration and expi ration date or any chemical properties (% of juice, density, carbohydrate content or pH) However, with 16 blackcurrant sam ples all from one brand, there was evi dence that carbohydrate concentration and days from expiration both influenced the Sb concentration

This correlation might indicate that Sb is leaching from the packing material over time, and that carbohydrate aids Sb extrac tion On the other hand, the researchers noted that the concentrations in theblack currant juices were so much higher than for other brands So a possible explanation is that the quality of the PET material used for bottling was poor However, even the juices in Tetra Pak displayed elevated con centrations, which suggests that Sb was present in the juice prior to packaging. Thus, the Sb might originate from some contaminated ingredient or from the pro duction equipment

A monthly update from Diana Amor, Scientific

Editor Food e news. reading Scientific Services Ltd.

Bottled mineral and spring water regulations

THE Natural Mineral Water, Spring Water and Bottled Drinking Water (England) (Amendment) Regulations 2010 have been made and published and come into force on 9th April 2010 These Regulations pro vide for the execution and enforcement in relation to England of Commission Regulation (EU) No 115/2010 laying down the conditions for use of activated alumina for the removal of fluoride from natural mineral waters and spring waters, and implement, in relation to England, Article 7.1 to 3 and 6 of Council Directive 98/83/EC relating to the quality of water intended for human consumption.

California junk food policies at schools may lower childhood obesity rates

A STUDY by researchers from San Francisco State University and published in the journal Health Affairs, has suggest ed that new policies that eliminate sugary beverages and junk foods from schools may help slow childhood obesity The study's leading author, Emma Sanchez Vaznaugh, is quoted as saying their study is one of the first comprehensive investiga tions that have studied if childhood obesi ty changed when new policies were introduced in California

Sugar sweetened drink may increase risk of diabetes

PREVIOUS studies have found an associa tion between daily consumption of sugary drinks and an increased risk of diabetes, besides excessive weight gain. A study pre sented at an American Heart Association conference has used a computer simula tion model of the US national population aged 35 and older and data from epidemi ological studies to demonstrate an associa tion Bibbins Domingo et al report that observational studies have found a link between higher rates of sugar sweetened beverages and risk of incident diabetes and they have assumed that daily consumption is associated with an increased risk.

The researchers suggest that between 1990 and 2000, the increased consump tion of sugar sweetened beverages accounted for 130,000 new cases of dia betes, 14,000 new cases of coronary heart disease (CHD) and 60,000 additional life years burdened by CHD from 2000 2010 They state that over this period this increase is estimated to have increased healthcare costs by US$1 4 billion They suggest that at least 7,000 excess deaths from any cause and 31,000 life years lost could be attributed to the rise in sugary beverage consumption

In conclusion the authors say they sup port health policy experts who have rec ommended adding an excise tax of 1% per oz of sugared drink It is suggested that this may decrease consumption of sugar sweetened beverages by 10%

American beverage industry to make calories clear

AMERICA's non alcoholic beverage com panies are voluntary going to make calo ries in their products even more clear and consumer friendly by putting the informa tion on the front of all their packages, vending machines and fountain machines This is in response to First Lady Michelle Obama's asking for industry initiatives that contribute to her healthy families' campaign Working with the Food and Drug Administration, the calorie initiative will be above what is required by the food labelling regulations and will start this year and be completed by 2012

REPORTS that elevated levels of antimony have been found in certain fruit juices have highlighted again the risk that chemicals can leach out of packaging into food products The research published in Journal of Environmental Monitoring found antimony at levels that exceeded the 'safety' limits for drinking water Although the researchers did not conclude that the antimony contamination necessarily came from packaging, this is one potential source Other sources include process machinery and any other plastic materials made from polyethylene terephthalate (PET) that might have come into contact with the juices.

"Antimony can be present in many different forms and there is a suspicion that the car bohydrate content of fruit juices acts as a kind of sponge to draw antimony out of the plas tic," said Dr Ellen Norman of Reading Scientific Services Ltd RSSL's laboratories routinely test juices, and other drinks and foods for trace levels of contaminants that leach out of packaging "This latest research does not necessarily expose a new or increasing problem, but it does highlight a need for the industry to remain vigilant and to routinely monitor products for all the chemical contaminants that could possibly emerge from packaging or process equipment "

Juices & Juice Dr inks

Twists on old favourites

UK Fuelled by a 20% uplift in sales and a growing demand for natur al, additive free dr inks, Belvoir Fr uit Far ms has introduced five new cordials and pressés

The new var ieties are hand produced on the family far m in Gr antham in Lincolnshire a n d a r e a l l f r e e f r o m a r t i fi c i a l f l avo u r s , s we e t e n e r s a n d c o l o u r s T h e y c o m p r i s e : Blackcur r ant & Cox Apple Cordial made with over 1/2lb of English blackcur r ants and the juice of three Cox’s apples in each bot tle; Cr anber r y Cordial, a medium dr y blend of cr anber r y, blackcur r ant and blueber r y juices; Raspber r y Lemonade Pressé, a blend of real r aspber r y juice and real lemon juice and lightly spar kling Belvoir spr ing water ; Or ganic Or ange & Jasmine Pressé, a blend of real or ange juice , lime juice and lemon juice with a hint of fr agr ant Jasmine; and A p p l e & M e l o n P r e s s é , a s we e t l i g h t l y spar kling pressé made using real apple and honeydew melon juices blended with a hint

Jakana adds 1 litre packs

UG A NDA J u i c e p r o d u c e r J a k a n a F o o d s h a s a d d e d 1 l i t r e p a c k s t o i t s p r o d u c t p o r t fo l i o T h e s e l o n g l i fe p a c k s j o i n v a c u u m p a c k e d s t a n d u p p o u c h e s R e f r i g e r a t e d j u i c e s i n p l a s t i c b o t t l e s a r e a l s o p r o d u c e d , w i t h a t wo we e k s h e l f l i fe I n t r o d u c t i o n o f t h e 1 l i t r e p a c k s h a s r e q u i r e d i n s t a l l a t i o n o f n e w e q u i p m e n t a t J a k a n a ’ s m o d e r n p r o d u c t i o n p l a n t i n K a w e m p e , K a m p a l a

J a k a n a F o o d s w a s e s t a bl i s h e d by D a n J a k a n a i n 1 9 9 4 , a f t e r h i s r e t u r n f r o m u n i ve r s i t y e d u c a t i o n i n t h e U S , d u r i n g w h i c h h e a l s o wo r ke d p a r t t i m e i n fo o d t e c h n o l o g y S t a r t i n g o n a s m a l l s c a l e f r o m h i s m o t h e r ’ s k i t c h e n , h e p u t e m p h a s i s o n b a n a n a j u i c e f r o m t h e o u t s e t , p a r t ly b e c a u s e o f i t s l o c a l p o p u l a r i t y a n d p a r t l y b e c a u s e t h e K a i n j a / M u s a v a r i e t i e s , w h i c h a r e o p t i mu m f o r j u i c i n g , a r e r e a d i l y av a i l a b l e i n t h e r e g i o n J a k a n a p u t a l o t o f wo r k , b o t h i n U g a n d a a n d t h e U S , i n t o p e r fe c t i n g b a n a n a j u i c e w i t h a n e x t e n d e d s h e l f l i f e W h i l e h e a c h i e ve d t h i s , h e h a d d i f fi c u l t y i n s e c u r i n g f u n d s fo r a p r o d u c t i o n p l a n t “ I w i l l n e ve r fo r g e t a b a n ke r w h o i n fo r m e d m e t h a t t h e B r i t i s h r u l e d U g a n d a fo r c l o s e t o 1 0 0 ye a r s a n d i f j u i c e p r o c e s s i n g h a d b e e n v i a bl e t h e y wo u l d h ave d o n e i t w ay b a c k t h e n , ” h e s ay s w r y ly

of camomile extr act

The company ' s Managing Director, Pev Manner s, said: “Innovation is really impor

tant to keep dr iving the sector forward and this year we have tr ied to challenge the nor m with some twists on old favour ites.”

With vegetables

USA Naked Juice has launched two veg etable r ich smoothies: Ber r y Veggie Machine and Or ange Car rot smoothies Ber r y Veggie Machine is a blend of pur ple car rots, sweet potatoes, red beets, sweet cor n, cher r ies, str awber r ies and plums This combination provides an excellent source of vitamins A, C , E, B3, B5, B6, B12, potassium, fibre iron and calcium

T h e p l a n t w a s e ve n t u a l ly s e t u p a n d w a s m o r e r e c e n t ly e x t e n d e d w i t h a s s i s t a n c e f r o m t h e U S G ove r n m e n t ’ s A f r i c a D e ve l o p m e n t F o u n d a t i o n I n t r o d u c t i o n o f t h e 1 l i t r e p a c k i s n o t o n ly t o m e e t l o c a l d e m a n d i n t h e K a m p a l a a r e a bu t a l s o t o f u r t h e r D a n J a k a n a ’ s p l a n s o f s u p p ly i n g U g a n d a n j u i c e i n t e r n a t i o n a l ly T h e c o m p a ny a l r e a d y s e l l s i n K e nya a n d R w a n d a , w i t h s m a l l q u a n t i t i e s g o i n g t o t h e U K a n d U S I n a d d i t i o n t o b a n a n a j u i c e , J a k a n a p r o d u c e s o r a n g e , p a s s i o n f r u i t a n d p i n e a p p l e j u i c e s , l e m o n a d e a n d m i n e r a l w a t e r T h e p o r t fo l i o a l s o i n c l u d e s f r u i t c o c k t a i l s a n d i c e bl o c k s

T h e c o m p a ny wo r k s c l o s e ly w i t h t h e N a t i o n a l A g r i c u l t u r a l R e s e a r c h O r g a n i s a t i o n a n d t h e M a ke r e r e U n i ve r s i t y S c h o o l o f F o o d S c i e n c e Te c h n o l o g y

“Naked Juice Ber r y Veggie Machine is an excellent source of more vitamins and min er als than other leading fr uit and vegetable juice blends,” said Kather ine Brooking, MS, RD. “As par t of a balanced diet, this smoothie can help you meet your daily require ment for more than 10 impor tant nutr ients ”

T h e O r a n g e C a r r o t s m o o t h i e p r o d u c e s o n e ser ving of vegetables and t wo s e r v i n g s o f f r u i t i n each 15 2oz bottle

As with all Naked Juice products, the new smooth ies contain no added sug ar s or preser vatives

Jakana Foods' plant

Smart Juices added to range

S O U T H A F R I C A E a t S m a r t O r g a n i c s ,

specialists in the prepar ation and packaging of super ior or ganic convenience foods and bever ages, has added a Smar t Juices r ange to its por tfolio Four or ganic flavour s are offered: Or ange Juice , Lemonade , Blueber r y Lemonade and Culinar y Lemon Juice They are made of top quality 100% or ganically grown fr uit, with an extended shelf life of 9 12 months

Th e Or g a n i c C u l i n a r y Le mo n Ju i c e i s promoted as being 'for all your cooking needs it is great as a de greaser, freeze in ice cube tr ays for an even longer lasting product'

Eat Smar t Or ganics is steered by a group o f f o u r S o u t h A f r i c a n b u s i n e s s wo m e n , headed by Juliette Du Preez, previously a senior banker, as Chief Executive The com pany is based in Montague Gardens, Cape Town Its philosophy includes helping create

Juice bars

MIDDLE EAST The Chiquita fr uit br and, which enjoys a ver y high public awareness almost wor ldwide , is strengthening its bever age product offer ing, along with other lines The r ange includes frozen fr uit smoothies and bottled smoothies, in specific mar kets

As par t of what it descr ibes as its “global innovation str ategy”, Chiquita Br ands Inter national has signed a master fr anchise agree ment in the Middle East for the oper ation of Chiquita Fr uit Juice Bar s Three bar s have opened already, at stations on Dubai’s new

Super Fruit

SOUTH AFRICA Ceres Bever ages, a divi sion of Pioneer Foods group, has introduced new packaging for its Super Fr uit Nectar s and Dr inks r anges, as well as extending these with additional flavour s

Super Fr uit Nectar s are mar keted as hav ing a high fr uit content and offer ing good value for family consumption one litre dilutes to five litres for dr inking Flavour s include Or ange (50% fr uit), Peach & Apr icot (35% fr uit), Mango & Peach (35% fr uit), Breakfast Punch (30% fr uit) and Guava (20% fr uit)

Super Fr uit Dr inks are also promoted as economical, with one litre of concentr ate making seven litres of juice dr inks They are kosher cer tified and tar tr azine free Flavour s include Mango Gr anadilla, Blackcur r ant, and Pine Cr anber r y All contain 10% fr uit

Br and Manager Theola Conyer s says that the improved design of the PET bottles gives a better gr ip and is easier for stor age (Pic of dr inks, no caption needed)

local employment and suppor ting or ganic far mer s through the for mation of mutually

M e t r o u r b a n r a i l n e t wo r k W h e n t h i s becomes fully oper ational there will be 11 station juice bar s The outlets include made to order juices, fr uit cuts, milk shakes, power dr inks, smoothies and other healthy snacks.

Chiquita’s par tner in the Middle East is the Fresh Fr uits Company, well established as a major Chiquita distr ibutor “All our fr uits are in peak condition and the dr inks are all freshly prepared, which means we can offer nature fresh, healthy and refreshing choices to consumer s, ” said Abdul Reza Mansour i, a par tner in the Fresh Fr uits Company

Right: Chiquita t shirt, part of the brand's merchandising

beneficial par tner ships and growing pro gr ammes

Ener gy & Spor ts Dr inks

Gym support

NIGERIA GlaxoSmithKline’s Lucozade Spor ts br and is renowned inter nationally for its pr actical suppor t of spor ting and fitness activities, through promotions, sponsor ships, educational progr ammes and other assistance

In Niger ia, where the br and is growing steadily, Lucozade Spor t has introduced an innovative for um scheme to help gym own er s and tr ainer s improve their skills to meet inter national standards and deliver more effective assistance to clients Br and Manager Kunle Faloye said Lucozade Spor t was com mitted to suppor ting platfor ms that pro moted healthy lifestyles and per sonal fitness

Pr incipal speaker at the fir st for um, held in Lagos, was fitness tutor Dr Jack Mbom who emphasised the significance of gym instr uctor s helping clients toward total fitness, looking at all aspects such as stress reduction, reducing excess body fat and increasing ener gy

Mbom is well known in Niger ia and elsewhere in Afr ica for his exper ience in health and wellness tutor ing He acts as a con sultant to a number of or ganisations and is also one of Niger ia’s highest r anking kar ate pr actition er s Late last year he was prominent in the intro duction of the HealthFir st progr amme developed by Cor ner stone Insur ance

More red Bull

MALAYSIA F&N Bever ages Mar keting, the soft dr inks ar m of Fr aser & Neave Holdings, has begun production, mar keting and sales in Malaysia of the Red Bull r ange This is a sig nificant step in the diver sification of the F&M Bever ages por tfolio as the company moves towards the September 2011 expir y of its bottling agreement with Coca Cola F&N already has other strong selling soft dr inks br ands and intends to introduce more

The Red Bull deal, which came into effect on 1st Apr il, is expected to gener ate about 10% of F&N Bever ages ’ revenue in the fir st full year “Red Bull is the leading ener gy dr ink in Malaysia, with a 40% mar ket share , ” said Jyn Wee , Regional Director for Allexcel Tr ad ing which holds the r ights to Red Bull in Malaysia “We are confident that our new par tner ship with F&N Bever ages will enable us to make a quantum leap in sales and dis tr ibution ”

Health and fitness targeted

UK Voltz International has announced the launch of the Voltz Healthy Energy Shot to the health, fitness and spor ts mar ketplace

“We know that B vitamins are par ticular ly impor tant during exercise , ” explained Mid lands based Pro Fitness per sonal trainer, Fraser Lakin “For example, B3 is a regulator of blood sugar s and it helps in energy production by aiding the breakdown of carbohydrates, pro teins, starches and fats B6 aids the conver sion of carbohydrates into energy and increases the levels of oxygen in the blood as well as helping the production of red blood cells Voltz, made from a complex of B vitamins and amino acids, claims to be unlike other energy drinks on the mar ket which tend to rely on calories and re hydration agents for energy The company says it is ideal for consumption before spor ts activ ities to give consumer s an energy boost when they need it most

“Compared with other products, Voltz is low in caffeine and does not contain sugar and so avoids the ‘crash’ often experienced after consumption of other energy drinks,” contin ued Lakin

Juice infused

USA AMP Ener gy is introducing its AMP Ener gy Juice , a 100% juice infused bever age made with a stimulating blend of taur ine , ginseng, guar ana and no sugar It is said to provide an excellent source of vitamins B and C The dr ink is available in 12 oz single ser ving re sealable bottles in Or ange and Mixed Ber r y flavour s

“We're really excited about the launch of our fir st ever ener gy juice , offer ing con sumer s a different ener gy option to help them kick star t their day,” said Dave Mingey, Vice President of Mar keting, AMP Ener gy “Many core consumer s told us they weren't interested in coffee to solve their mor ning ener gy needs They needed something that went beyond tr aditional ener gy dr inks So we ' re answer ing their calls for more ener gy options by introducing AMP Ener gy Juice ”

An AMP Ener gy Sugar Free Lightning Dr ink has also been developed This l e m o n a d e f l a v o u r e d ener gy dr ink is claiming t o b e t h e fi r s t e n e r g y br and to offer a sugar free flavoured var iant

“With just three calories, Voltz is ideal for those exercising on a calorie controlled diet In addition, the B12 contained in Voltz pro motes energy metabolism, immune and ner v ous function, therefore also helping to burn calories ”

Lakin confirmed that as a per sonal trainer he used and recommended Voltz to his clients

Website complaint

NEW ZEALAND A website promoting Demon Ener gy Dr ink has been found in breach of the countr y ’ s Code for Adver tising of Food and Code for Adver tising to Chil dren The r uling was made by a major ity of the Adver tising Standards Complaints Board A minor ity of board member s disagreed

The complaint was laid by a Green MP , Sue Kedgley She also complained about the ener gy dr ink’s labelling, but this was not accepted by the board chair man She claimed that the website was aimed at children under the age of 14, as well as older teenager s

The board noted that the website car r ied an R16 war ning on its home page , along with a ‘parental advisor y ’ , and accepted that the producer featured only its gener ic website , and not the site in contention, on its packag ing

However, it was of the view that adver tis ing on the website was directed, in par t, at youngster s aged under 14 The board noted that the site provided a r ange of high caffeine and sugar dr inks which it considered were not appropr iate for children A major ity was of the view the site “could encour age the purchase of product inappropr iate for chil dren and actively encour age children to con sume it inappropr iately”

The board was unani mous in its view that the adver tisement “did not obser ve the high standard of social responsibility required of adver tising to children” The major ity believed that, while the adver tising “ con tained reference to ‘edgy’ behaviour and attitudes, it did not reach the threshold to be said to encour age anti social behaviour”

Water & Water Plus

on-the-go-pack

USA Zico Pure Premium Coconut Water has introduced a new bottle for consump tion on the go Previously packaged in car tons , Zico is now available in a 14 oz bottle featur ing a re sealable cap, easy gr ip shape and increased dur ability “Our new bottle blends the convenience of a spor ts dr ink with ZICO's premium, all natur al product, which already provides more nutr ients and b e t t e r hy d r a t i o n , ” s a i d M a r k R a m p o l l a , CEO/Founder of Zico “The bottle , which can be thrown into a gym bag or kept in a car holder, will make it even easier for con sumer s to incor por ate Zico into their daily lives ”

The new bottle still features 100% natur al coconut water, but also contains 20% fewer calor ies per oz and additional sodium to h e l p p r e ve n t d e hy d r a t i o n a n d mu s c l e cr amps It is available in Natur al, Lima Citron and Pomber r y flavour s Fur ther flavour s will be introduced later in the year

Lightly sparkling

UK Isklar Norwegian Glacial Natur al Min er al Water has introduced a lightly spar kling var iant in 460ml bottles for consumption on the go and a lar ger 975ml for fine dining in restaur ants and at home As with Isklar’s still var iety, the design communicates its pure and invigor ating glacial or igins, with a faceted bottle design, teal label and tr ans parent cap

The bottle design is special Almost all spar kling miner al water bottles are cylindr i cal in cross section due to the inter nal pres sure created by carbonated water, which pushes outwards Each individual facet was analysed and modified The combination of a unique cur vature profile and a ser ies of b e a d i n g o n t h e f a c e t b o r d e r s w i t h a p e t a l o i d a l b a s e , p r ov i d e d a s t r u c t u r a l l y sound spar kling bottle

I s k l a r C E O, Pe t e r K r o g h , s a i d : “ We a r e ver y excited about this launch and will be back i n g i t w i t h a s p e c i fi c adver tising campaign as par t of our £2 5million br and investment With its eye catching bottle , I s k l a r s p a r k l i n g i s t h e perfect choice for the s t y l e a n d h e a l t h c o n scious consumer, espe cially those who want a healthy spar kling dr ink on the go ”

Green debut

USA re:newal premium spr ing water made its national debut at the Green Products Expo in New Yor k City This follows an agreement with the Cancer Treatment Cen tres of Amer ica to begin distr ibution in hos pitals across its national networ k

r e : n e w a l fe a t u r e s a 1 0 0 % p l a n t b a s e d (PLA) bottle and label This unique polylac tide mater ial ensures that re:newal bottles can be composted quickly The combination of an eco bottle and natur al pure water has resulted in a successful pilot across Flor ida a n d t h e S o u t h e a s t , w h e r e t h e w a t e r i s sourced and bottled

As a result ren:ewal will begin its expan s i o n a c r o s s t h e c o u n t r y “ We w a n t t o encour age people ever ywhere to think dif ferently about bottled water and make an active choice to move away from petroleum based plastic to 100% plant based bottles,” said Dar ren Keller, re:newal CEO “We are already seeing a significant shift by compa

natural mineral waters

UK Alfresco Dr inks has introduced two nat ur al miner al water s: 'Be' active (gently car bonated) and 'Be' still both bottled at source at Wenlock in Shropshire , where the u n d e r g r o u n d s p r i n g w a t e r h a s fi l t e r e d through the geologically famous limestone str ata of the Wenlock Edge for year s Robin Sheppard, Founder and Managing Director of The Alfresco Dr inks Company,

nies in Flor ida to move to a more eco fr iendly business model and as we grow to new mar kets we see a significant oppor tu nity to help other companies who are mov ing in the same direction ”

said: “Our emphasis at Alfresco has always been on pur ity, and all of our dr inks our own r anges and those we make as own br anded products are natur al and additive free As our own r ange stable consolidates and expands, it makes sense for us to have a miner al water offer ing, and the Wenlock Spr ing water is as pure as we would want ”

The Alfresco 'Be' water s are available in 750 and 330 ml glass screw top bottles “They have been designed for the food ser vice mar ket,” says Sheppard, “with smar t and witty labelling to look good on any restaur ant table ”

Carbonates

Makeover

UK Vimto Soft Dr inks has relaunched the Sunkist br and with a new logo, packaging redesign and new flavour s Sunkist, which is l i c e n s e d a n d d i s t r i bu t e d by V i m t o S o f t Dr inks in the UK, is an inter nationally known br and and has a br and value of over $2bil lion wor ldwide . The new look logo and packaging celebr ates the dr ink’s Califor nian roots and appeals to its youthful tar get audi ence

Summer Fr uits, Or ange & Passion Fr uit and Lemon & Lime flavour s, which have been top selling flavour s in the Still and Dilutes categor ies, will be introduced to the existing por tfolio of Or ange , Lemon and Tropical Br and Manager for Sunkist, James Nichols,

Colourful campaign

INDIA Coca Cola India's new mar keting campaign for Fanta features br and ambassa dor and actress Genelia D Souza It coin cides with the festival Holi, also known as the festival of colour s

The company will roll out special Holi themed gift packs and special PET bottles with Fanta Holi Hai! insignia A new televi sion commercial 'Holi Hai! Toh Dikhao Apne

commented: “In its existing for mat Sunkist is cur rently in growth and we are confident of fur ther growth with the introduction of these new flavour s and packaging The new flavour s were chosen by looking at popular choices in other categor ies For instance ,

Asli Rang', star s Genelia D Souza

“The str ategic initiative being rolled out across Nor th, Centr al and Wester n India, aims to fur ther extend Fanta's mar ket lead er ship in the fr uit flavoured spar kling bever age segment,” Coca Cola India Mar keting Director, Flavour s, Sr inivas Mur thy, said in a statement

A c c o r d i n g t o i n d u s t r y e s t i m a t e s , t h e Indian carbonated dr ink mar ket is around Rs 75 billion ($1 6 billion), of which 54% is the f r u i t f l avo u r e d d r i n k m a r ke t I t i s l a r g e ly dominated by Fanta, Spr ite and Limca from Coca Cola, and Pepsico's Mir inda and 7UP

Summer Fr uits is a top selling flavour for big br ands’ cordials and RTDs but there is no fizzy var iant cur rently available ”

The new flavour s highlight Sunkist’s desire to be known for fr uit carbonates r ather than simply an or ange carbonate br and

Cricket, the 7Up way

INDIA PepsiCo India, a cor por ate par tner of Indian Premier League (IPL), has unveiled its initiatives for IPL 2010, with the launch of the second edition of 7UP Lemon Pattalam

The 7UP Lemon Pattalam is a unique game of 7UP style cr icket consisting of seven over s, with seven balls per over, and an oppor tunity for consumer s to match their skills with those of the Chennai Super Kings most of whom are their cr icketing icons

This year 7UP Lemon Pattalam will take place in 14 cities (compared to seven last year) involving some 700 teams spread over two months and reaching almost 10 million consumer s The winning team gets the ulti mate pr ize a chance to play the 7UP style match against Chennai Super Kings

Ms Alpana Titus, Executive Vice President Flavour s, PepsiCo India, said, “All our initia t i ve s a r e c o n s u m e r fo c u s e d , a n d i t i s reflected in the ‘7UP Lemon Pattalam’ pro gr amme It is a testimony to the commit ment and spir it of 7UP that the br and today is one of the pioneer s in promoting the game of cr icket at the gr assroots level and what better way than to involve the regular cr icket fans For us at 7UP , as indeed in the countr y, cr icket is the religion which br ings together people across bar r ier s of geogr a phy, gender and age We are absolutely delighted to be playing a catalyst role in this innovative and memor able initiative ”

USA A new diet Coke marketing campaign, which launches with a 60 second commercial centerpiece called 'Stay,' celebrates the daily achievements of the next generation of young adult diet Coke drinkers and shows how the brand helps them get the most out of life.

Festive for children

BELGIUM The Kidibul premium r ange of spar kling fr uit juice 'festive' dr inks for chil dren, produced by Stassen, is now available in 25cl aluminium bottles There are four var i ants: Hip Hop, Football, Roller, and Tennis The bottles are pr inted in six colour high defini tion offset on a solid white base coat with car toon like images for stand out on shelf

Stassen mar keting and development teams wor ked with Boxal gr aphic development spe cialists in developing the pack Safe , shatter proof, aluminium bottles are said to be ideal for the children par ty sector, The light bottle is also 100 % recyclable

Boxal is a division of the Exal Group, a global leader in aluminium aerosols and bev

Cricket support

INDIA With the cr icket season underway Coca Cola India's Spr ite Gully Cr icket cham pionship Season 2 has been launched across Bihar, Nor th Bengal and the Nor th East

The aim of this gr assroot level cr icket championship is to connect and engage with the youth across this par t of countr y by tapping into their passion for cr icket and to discover the young promising cr icket talent in the region The championship involves over 1400 young and budding cr icket play e r s f r o m f o u r s t a t e s i n s e ve n c i t i e s K o l k a t a , B a r d h m a n , S i l i g u r i , J a m s h e d p u r, Ranchi, Patna and Guwahati The seven city fi n a l i s t s s e l e c t e d f r o m t h e c i t y l e a g u e

Curiosity in 750ml

UK F e n t i m a n s , t h e N o r t h E a s t c o m p a ny known for its botanically brewed bever ages, is making its Cur iosity Cola dr ink in a 750ml ser ving, following consumer demand for a ‘take home’ bottle The company ' s botanically brewed Ginger Beer and Dandelion & Bur dock were the fir st of the r ange to be made available in the lar ger bottle , followed by the new Rose Lemonade in summer 2009

Eldon Robson, MD and Master Brewer, explained: “Cur iosity Cola is our highest sell ing flavour not already in 750 ml and con sumer interest is high It will be unique in the mar ket as there are no widely distr ibuted competitor premium cola products in a lar ge ser ve Our Cola appeals to discer ning con sumer s of all ages, who prefer the taste of a tr aditional cola, without any har mful addi tives ”

As with all of Fentimans bever ages, Fenti mans Cur iosity Cola is botanically brewed, slow fer mented for seven days and made with all natur al ingredients

Speaking of the company ’ s plans for 2010, Robson said: “We are a small company with big ideas and it’s exciting to think that we can continue to develop the business and

er ages bottles Exal employs over 1000 peo ple with oper ating facilities in Europe , Nor th and South Amer ica

matches get to win Rs 1 lakh and also for m a 'Cheer for KKR Squad' at Eden Gardens in Kolkata

According to Sr inivas Mur thy, Director Mar keting, Flavour s, Coca Cola India, “Street cr icket is the most authentic for mat of cr icket in India Cr icket, especially Twenty20 Cr icket is a huge passion amongst the youth today Spr ite has been the associate Sponsor and the Official Pour ing Par tner of Kolkata Knight Rider s Our new initiative , Spr ite Gully Cr icket Championship, is in keeping with br and Spr ite's positioning of 'Seedhi Baat, No Bakwaas Clear Hai!' Hence we are engaging with all young player s to stop preaching and star t playing the game ”

An integr ated mar keting communication progr amme suppor ts the progr amme

The lighter side

UK Diet Coke's new campaign is aimed at celebr ating “fun, fashion and fabulousness” encour aging consumer s to 'Love It Light' and celebr ate the lighter side of life

New television adver tising, developed by Mother, features three char acter s Eleanor, Ber nadette and Irene who wor k for a fash ion magazine They embody the ethos of the diet Coke gir l: one who is spontaneous with a light hear ted attitude to whatever life throws at her

In the adver tisement we see the gir ls at wor k but just as the clock str ikes 5.30pm, their boss drops a mountain of wor k onto Eleanor's desk As Eleanor sighs, her tr usted fr iends r ally round and instantly know it's a moment to lighten up and enjoy a diet Coke A coin flies into the vending machine which lights up like a jukebox and the opening str ands of the iconic 1980s tr ack 'Maniac' star t up

As the music filter s around the office , Eleanor leaps up onto her desk to dance and is quickly joined by her gir ls As they jump from the desk the rest of the office join in with Eleanor leading the pack Her final kick touches the vending machine and a diet Coke can emer ges Eleanor gr ins at the cam er a alongside the str apline 'If you love it light '

The campaign, already launched in the UK, will extend across Europe , Austr alia and New Zealand The creatives are one par t of the diet Coke plan for 2010 which taps into women ' s passions for hot trends and fashion whilst knowing when to not take things too ser iously

offer more choice to our customer s by expanding our r ange consider ably in 2010, which will include new flavour s as well as new bottle sizes The 750ml bottle has been developed from the or iginal bespoke design of the 275ml r ange and the unique shape and colour will make it easily identifiable as par t of the Fentimans r ange and also appeal

to those who have yet to tr y our dr inks

“As we have discovered from our other 750ml flavour s that have been on the mar ket for almost a year, there has been an incremen tal increase in sales, so it makes sense to offer this alternative size. We are responding to con sumer demand and I see the larger bottles as a natural development of our range ”

it just gets better Vitafoods

Since Vitafoods was established in 1997, the s h o w h a s b e c o m e a m u s t a t t e n d g l o b a l n u t r a c e u t i c a l e v e n t A c c o r d i n g t o c o n s u m e r research from Datamonitor on attitudes and trends towards functional food, drinks and ingre dients, the market is entering a critical era as consumers, both young and old, seek out func tional products that may reduce the risk or delay the onset of disease.

now in its 14th year, this show has built a deserved international reputation and an ever-increasing attendance.

More attendees travelled to the show than ever before last year, recording a 7% increase over 2008 There was a broad international split with visitors coming from the Americas and Asia as well as across Europe

Indeed, the international element is reflected in the number of country pavilions taking part this year. These areas make it simpler for visitors to find all products and information related to a spe cific country or continent This year, there will be pavilions from France, India, China, Korea, the Americas, the Western United States Agricultural Trade Association (WUSATA) and the Wallonia Foreign Trade and Investment Agency (AWEX)

The Discussion Forum

Free to attend, the Discussion Forum will be look ing at the EU Claims Regulation, examining the need for new marketing strategies in Europe. It will take place on Thursday 20th May between 9 10 30am and be chaired by Simon Pettman from EAS Leading experts in marketing and regulation will discuss and question : what action is being taken to make the claims regulation more work able; whether the claims will make it through the system; how much investment is it worth putting into a claims application; and what alternative marketing methods are possible

Since a large audience is expected, the organis ers are offering participants the opportunity to

send their questions for the panellists in advance To do so, email forum@eas.eu.

EAS will also be holding one to one free advice sessions, tailored to the specific needs of the com pany involved Topics will include up to date reg ulatory and strategic advice on product formulas, labelling and claims in order to assist companies with their marketing plans

Supplier Seminar Theatre

This feature enables exhibitors to demonstrate their latest innovations to a captive and target audience whilst customers benefit from seeing the product in action As we go to press Fortitech Europe, Ocean Nutrition Canada, DSM Nutritional Products, Catalent, Ingredia Nutritional, Epax, Cognis, Danisco, Lonza, Lipid Nutrition and Chr. Hansen have already signed up

VitaTrend

A joint initiative between Innova Market Insights and Vitafoods completes this year’s educational programme. At the show, central trends on nutraceuticals and functional foods will be brought together in presentations indicating where we are heading in the health and wellness world

New Products Zone

Innovation and creativity are two central themes that will be running through the New Products Zone this year Companies with new market launches are eligible to enter their products for display in the feature, which is located in the reg istration area

Conference

The Vitafoods Conference has built an interna tional reputation within the nutraceuticals indus try as a conference delivering a programme that covers the hottest topics and themes in food ingre dients. Organised by Leatherhead Food Research, the conference attracts some of the leading indus try figures to share their latest findings and dis coveries and, last year, drew in over 250 delegates Each year, the programme is tailored to meet the needs of an ever changing industry and 2010 is no different Workshops have already been con firmed on the following topics:

Day 1 (Tuesday 18th May) will look at the market for functional foods, gut health and diabetes; key

topics on Day 2 will include a look at mental per formance, weight management, heart health, per sonalised nutrition, reproductive health and diet and immunity; finally on Day 3 Sebastian Romero Melchor a lawyer at Food Law Consultants, will delve into the topic of legal action against EFSA / European Commission, whilst Caroline Tyler from MHRA will present on medicine or food: a regula tory view of health claims.

SOME EXHIBITOR HGHLIGHTS

Naturex will be presenting the latest addition to its NAT life range, Cereboost An innovative ingre dient for brain health, Cereboost is made from American ginseng and, in a recent scientific study, demonstrated a significant positive impact on mental function Stand 840

Solchem Nature will be presenting JointSol a special nutraceutical blend for people suffering from joint pain and movement restriction. JointSol is a scientifically developed food supple ment that helps in the treatment of joint illness, especially in osteoarthritis, but also it helps the body to build bone structure and avoid bone loss es due to osteoporosis Stand 778.

Fenchem will present a newly launched high quality stevia extract Marketed under the brand NeuVia, the high purity rebaudioside A is compli ant with the JECFA standards approved by FAO/WHO in 2004 NeuVia Reb A is a nice tast ing natural sweetener extracted from Stevia rebau diana Bertoni using innovative technology It is heat stable, pH stable, and does not ferment, which makes it an ideal sweetener for many foods and beverages. Stand 946.

Solbar Industries Ltd will exhibit its state of the art soy isoflavones extracts, designed for dietary supplement and cosmeceutical applications The products range from 3% to 40% total isoflavones with various pharma kinetics properties and high solubility parameters. Solgen isoflavones are applicable for tablets, capsules, dermal lotions, water based gels, dairy products, health beverages and cereals Solbar will also exhibit a range of new soy isolate proteins for health beverages. Stand 529

LycoRed will highlight findings of a nutritional approach to protecting the skin against environ mental damage and premature ageing The results of these new studies support earlier clinical data,

in which it was demonstrated that oral supple mentation with carotenoids positively affects skin density, thickness, smoothness, and elasticity and resistance to photo damage. Lyc O Mato Carotenoid Complex is LycoRed's ingredient which supports the maintenance of healthier, younger looking skin With the approval of photo protective tomato lycopene as a dietary ingredient throughout the EU, the doors are open for launch ing new products in the cosmeceutical and func tional beverage markets Stand 985

DSM Nutritional Products will launch a range of 12 bespoke Health Benefit Solutions: Defy your Age; Empower your Mind; Nourish your Beauty; Essentials for Women; Strengthen your Bones; Shape your Body; Flex your Joints; Upgrade your Vision; Essentials for Life; Enhance your Immunity; Guard your Heart; and Power your Performance. Each solution delivers a combina tion of nutrients via a Quali Blend premix which is aligned with a specific health concern and backed by science There are Health Benefit Solutions to help manufacturers respond to clear consumer demand for products which improve their health and wellbeing Stand 400

ADM will be highlighting Novasoy soya isoflavones which help with the tell tale signs of the menopause, including hot flushes The com pany’s CardioAid phytosterols and phytosterol esters for reduced blood cholesterol will also be available on stand Another highlight is Novatol, a natural source of vitamin E, which is needed by the body to protect cells and support natural defenses. Also on show will be the Decanox range of natural antioxidants for food, feed and cosmetic use. Stand 759.

On the Danisco stand the company ' s range of health and nutrition ingredients, which provide physiological benefits and enable customers to significantly enhance the health and nutritional positioning of their products, will be on display Danisco is committed to developing value added ingredients that address today’s concerns for a healthier diet The portfolio of innovative ingredi ents contribute to overall health and wellbeing and also offer specific solutions in the areas of digestive, immune and bone health, antioxidants and general wellbeing Stand 934

... help manufacturers respond to clear cunsumer demand for products which improve their health and wellbeing.

VITAFOODS continued

The herbal story...

BEVERAGES with additional functional benefits are ver y popular among consumer s In this con text, there is also a growing demand for herbal extr acts throughout the bever age industr y

Scientific studies carried out by Plantextrakt have shown that beverages containing green tea extract and enriched with theanine and theogallin promote concentration performance...

Oliver Hehn of Plantextr act says:: "Natur al herbal extr acts offer many additional positive and health promoting benefits A lar ge propor tion of the herbs have been used in food and bever ages in countr ies all over the wor ld for centur ies Although consumer s are familiar with the taste of herbs, they are still regarded as being out of the ordinar y.

“At the same time , there are some herbs, such as guar ana with its stimulating proper ties, which are considered to be novel and trendy Our new SUPERHERBS product concept uses such herbs as gr ape seed, pomegr anate and green rooibos, which all have par ticular ly high antioxidant poten tial, as shown by their high ORAC scores "

Apar t from the ORAC scores, do the results of any other studies provide evidence of the multifar ious functional benefits of herbs?

Hehn believes they do Scientific studies car r ied out by Plantextr akt have shown that bever ages containing green tea extr act and enr iched with theanine and theogallin promote concentr a tion perfor mance , for example Nowadays, a high level of mental efficiency is in growing demand among people of all ages. Apar t from this, the future will see a gener al ageing process in the demogr aphic development of our society, accom panied by an increasing demand for bever ages with functional benefits

Green tea extr acts offer an ideal means of cater ing to these new demands Unlike bever ages c o n t a i n i n g c a f fe i n e , fo r e x a m p l e , g r e e n t e a extr acts do not have any side effects Our study was car r ied out with 12 healthy human volun teer s in a r andomised, placebo controlled, double blind, crossover study The results clear ly showed neurophysiological effects located in frontal br ain regions, indicating an improvement of cognitive function

“Apar t from promoting concentr ation per for mance , we also found scientific evidence of herbs' positive influence on skin health Moder n, beauty conscious people are on the look out for products that make their skin appear healthier and more attr active Fulfilling these needs is not simply a matter for the cosmetic industr y, but also concer ns the food and bever age manufactur er s The Mar tin Bauer Group therefore commis sioned two scientific cell based studies into the effects of selected herbal extr acts on skin health

The Martin Bauer Group

The Mar tin Bauer Group is the wor ld's leading supplier of products associated with tea, extr acts and botanicals to the food and phar maceutical industr ies Three business units Mar tin Bauer, Plantextr akt and Finzelber g oper ate under the Mar tin Bauer Group br and name

T h e M a r t i n B a u e r bu s i n e s s u n i t , w i t h i t s national and inter national facilities, specialises in herbal and fr uit tea, medicinal tea, flavoured black and green tea, and botanicals The company man ufactures customised teas in accordance with customer s ' requirements from more than 200 herbal r aw mater ials The Plantextr akt business unit produces herbal, fr uit and tea extr acts It develops over 2,000 for mulations based on more than 120 different plants and creates innovative , t a i l o r ma de pro du c t c o n c e pt s Th e F i n ze l be r g business unit is a long standing par tner when it comes to the development and production of p hy t o p h a r m a c e u t i c a l e x t r a c t s T h e c o m p a ny ' s por tfolio also includes extr acts for dietar y sup plements

The Mar tin Bauer Group focuses its business activities on the tea, bever age and phar maceutical industr ies All three of the business units in the Group are committed to a consistent quality phi losophy at all levels. This philosophy is essentially founded on a combination of high quality, sustain ably cultivated r aw mater ials and cer tified pro duction techniques

T h e r e s u l t s : e x t r a c t s t a ke n f r o m c i s t u s a n d hawthor n flower s as well as rooibos and green tea extr acts are capable of inhibiting inflammation and improving cell vitality, therefore exer ting a pos iti ve i nfl uen ce on t he sk i n ' s rege n er a t i o n process

"

Oliver Hehn is the Product Manager at the Plantextr akt business unit In char ge of innovation management, he creates product concepts and follows them from the idea, through to the mar ket launch, together with the three other col l e a g u e s i n h i s t e a m O l i ve r H e h n i s a l s o responsible for using mar ket research data and appropr iate communication resources to suppor t sales and mar keting activities

Meet with SDI at Vitafoods

To schedule a meeting, email: philip@softdrinksinternational.com

Oliver Hehn, Product Manager at Plantextrakt

The Roquette Group will be presenting its portfolio of ingredi ents which address wellbeing, health and nature along with the company ' s multi disciplinary support service. Regarding satiety and digestive health, the company ' s Nutriose fibres and Nutralys proteins have a natural role to play. Stand 974.

The Plantextrakt Business Unit of the Martin Bauer Group will be presenting its latest concept, Superherbs. Beverage manufactur ers will be able to discover the many benefits of herbal extracts Oliver Hehn, Product Manager at Plantextrakt, explained: "Our concept opens up completely new possibilities in terms of costs: new combinations of juice and herbs can be positioned at a higher level and advertised to a better extent thanks to the use of herbal extracts while maintaining or even lowering the costs involved " According to Mintel more than 1000 non alcoholic beverages con taining herbs have been launched onto the market in the last five years "With this in the background, we want to encourage other manufacturers to focus on the pleasant tasting, versatile herbal extracts,” said Hehn. Stand 870.

Experts from Chr. Hansen will be showcasing their range of premium probiotics called Probio Tec The Human Health and Nutrition Division at Chr. Hansen works with probiotic offerings within Gastrointestinal, Immune, Women's, and Infant Health for the dietary supplement, infant formula and pharmaceutical industries "At Chr Hansen we believe there is also a large poten tial within other types of appealing and tasty beverages and food products with added health properties," says Sarita Bairoliya, Global Marketing Manager for Probiotic Cultures Stand 518

Lonza will be presenting products from its portfolio of brand ed health ingredients, including, Carnipure, its high quality L c Carnipure can play a beneficial role in many areas of health, including recovery from exercise, weight management and healthy aging FiberAid, its premium prebiotic fibre offers bene fits for gastrointestinal health combined with excellent digestive tolerance ResistAid, is an all natural, multifunctional product which assists in maintaining healthy immune functions, and DHAid is a purely vegetarian source of omega 3 DHA, whose health benefits include the protection and support of brain, heart and eye health Stand 743

Global flavour and fine ingredients company Frutarom, will present various ways of achieving health benefits in the fields of beauty from within and weight management, with either single ingredients or carefully selected combinations Stand 509

Director for Fortitech Europe ApS, will be presenting a technical seminar on the fortification challenges of beverages aimed at children’s health concerns Dr Thylin’s presentation will address the issues and other challenges associated with developing a dynamic premix blend Representatives from Fortitech Europe ApS will be ready to demonstrate the company’s capabilities and versatility in premix blending. Stand 639. ■

A drink to good health

and Quality for Life

DSM launched its Quality for Life commit m e n t a t H i E 2 0 0 8 I t i s a n i n t e r e s t i n g approach, which has clear benefits given the high profile nature of food safety today. But what do the words mean in practice?

During a recent visit to DSM Nutritional Products’ headquarters, I had the opportunity to discover more. Along with a group of other jour nalists, I travelled to Basel, Switzerland, to find out what difference Quality for Life has made since its introduction and what it means for bev erage manufacturers.

Quality for Life

For DSM, Quality for Life means the formalisation of established practices in four areas: quality, reli ability, traceability and sustainability It aims to instil, in all members of the DSM workforce, the need to incorporate these features into every step of the supply chain DSM claims that since the launch of Quality for Life, suggestions on how to improve systems and introduce new sustainable practices have increased illustrating how well the concept has resonated with DSM staff

The second objective is to give customers the peace of mind they need to take products to mar ket. By displaying confidence in its products, sys tems, workforce and business ethic, DSM claims to give its customers the assurance that ingredi ents are of the highest quality This is particularly relevant in DSM Nutritional Products’ sphere of business Manufacturers of functional beverages are operating in a market in which they need to convince consumers of the value of their innova tive products. There is a need, therefore, for a completely trustworthy supplier of functional ingredients DSM is keen to stress this as a key selling point emphasising that as the only verti cally integrated premix supplier, its Quality for Life commitment spans the whole supply chain.

Beverages for beauty

In practice, DSM’s approach aims to help manu facturers get to market faster with appealing solu tions that work The company’s Quali Blends premixes are central to achieving this goal. Quali Blends are customised premixes that blend vita mins, minerals and a wide range of functional ingredients that work synergistically to deliver a specific health benefit. A standard range of 12 health benefit solutions is available, or DSM can tailor the nutrient mix according to customer requirements

Health and wellness drinks are an ideal vehicle for Quali Blends and the company is seeing suc cess across its range of health benefit solutions

Beverages which contain beauty nourishing ingre dients, for example, are now widely available on the shelves of mainstream retailers worldwide ‘Beauty from within’ product launches, of which the beverage sector is significantly represented, have doubled over the past five years.

Skin, hair and nails have been identified as the three main areas of growth in the ‘beauty from within’ sector DSM Nutritional Products has used these as a platform to build its ingredient offering and help beverage manufacturers develop new products to nourish and protect inner beauty The company’s ingredient portfolio includes vitamins, carotenoids and other functional ingredients like TEAVIGO green tea extract and coenzyme Q10 (CoQ10) All of these ingredients can be mixed according to manufacturers’ specifications, work ing in combination to protect, repair and hydrate the skin and enhance beauty from within, in a convenient Quali Blend formulation

Instant beverages

The ease with which Quali Blends can be added to beverage products is often demonstrated on DSM’s booth at trade shows. The health benefit cocktail bar, not just a welcome rest stop for many a weary trade show visitor, shows Quali Blends in action Choose a health benefit, choose a flavour, and within minutes a tasty cocktail with a combi nation of nutrients customised for a particular health benefit is ready The overriding advantage of DSM’s offering seems to be its ability to deliver efficient service, while at the same time ensuring ingredients of the highest quality two key factors for any functional beverage manufacturer I look forward to seeing innovative new products on shelf, and the next instalment of DSM’s Quality for Life commitment.

This is a win win programme for DSM and its customers, reports Philip Tappenden

Instant functional beverages with Quali Blends, at

B eta-gluc an boost

following favourable EFSA summary of scientific opinion

The recent summary of scientific opinion issued by the European Food Safety Authority (EFSA) makes the case for the health benefits of beta glu can in beverages even more convincing. Olivier du Châtelier (Business Development Manager at Cargill Health & Nutrition EMEA) explains why this is significant, and how Cargill’s concentrated beta glucan, Barlív™ barley betafiber, allows bev erage manufacturers to deliver proven cholesterol management in a wide range of products includ ing fruit juices and waters

This favourable opinion is a significant step towards enabling an Article 13 health claim to be made in the European Union Unlike the United States, where Food and Drug Administration (FDA) approved health claims relate to an ingre dient’s ability to reduce the risk of a health condi tion, EU Article 13 allows a health claim in language relating to an ingredient’s role in sus taining good health

The opinion from the EFSA is an important next stage in moves to commercialise new prod ucts, to capitalise on the increasing demand from consumers for heart healthy products

Elevated cholesterol is one of the most pressing global health concerns today, due to its strong connection with cardiovascular disease (CVD). As a result, cholesterol control and reduction remain as significant objectives for manufacturers, con sumers, medical professionals and health protec tion legislators.

One proven way to reduce cholesterol is by consuming beta glucan, a water soluble dietary fibre occurring in cereal grains such as barley and oats

Clinical studies have shown that beta glucan can deliver effective cholesterol reduction: three grams per day significantly decreased LDL choles terol among subjects with moderately elevated blood cholesterol levels, when consumed as part of a diet low in saturated fat1

Accordingly, under current EC health claim reg ulations, food manufacturers can claim that prod ucts containing barley betafiber may help to maintain a healthy cholesterol level, thus con tributing to heart health. And following the favourable EFSA opinion the potential Article 13 claim reads: “Three grams per day of barley beta glucan, as part of a diet low in saturated fat, and a healthy lifestyle, can help manage normal blood cholesterol A portion of this food contains 0 75 grams of beta glucan ”

(Please note that claims implying a reduction in the risk of CVD would require special submission and approval )

Beverages are ideal for delivery

Because they are convenient and easily con sumed, beverages are an ideal food category in which to deliver a cholesterol lowering benefit

However, it has always been difficult to achieve an efficacious dose of beta glucan in beverages without adversely affecting quality of enjoyment. That’s because traditional cereal sources contain a low concentration of beta glucan generally around 3% to 6%

When used in beverages at effective dosage lev els, traditional cholesterol lowering ingredients (e g oat beta glucan) confer high viscosity, a sig nificant organoleptic characteristic

For that reason, until now only products such as dairy beverages, which are intrinsically viscous, have been suitable for the addition of cholesterol lowering traditional beta glucan. However, everything has changed with the arrival of Cargill’s Barlív barley betafiber. This is a con centrate containing 70% barley beta glucan, extract, derived from specially selected barley varieties using an extraction process developed by Cargill.

Beta glucan is the soluble fibre component of the dietary fibre found in certain cereal grains such as barley and oats It is a polysaccharide of linear, mixed linkage (1, 3), (1, 4) beta D glucans

Barlív barley betafiber blends easily and doesn’t clump; it’s completely soluble; stable in low pH beverages; and it is thermally stable in UHT and extrusion It also has no impact on taste, smell, colour or viscosity through the whole range of beverages, from water based beverages through to fruit smoothies. For all of these reasons it is an ideal beverage ingredient

But the most important point to note is that, because Barlív is so concentrated, you need less of it to deliver an efficacious dose of beta glucan per serving Using Barlív, non dairy beverages such as juices and even flavoured waters can now deliver a proven cholesterol management benefit with out compromising consumers’ traditional expec tations of appearance, taste and aroma

An example of just such a beverage was exhib ited by Cargill at FiE 2009 the Hearty Appletite juice beverage enriched with Barliv barley betafiber In addition to wholesome apple juice, Barlív barley betafiber was added as a natural source of soluble fibre to support heart health.

Reference: 1. Keenan JM, et al. British Journal of Nutrition 97(6):1162 1168, June 2007.

Barlív overcomes previous beta glucan limita tions to pave the way for a new generation of bev erage and food products, which can support not only traditional enjoyment of a refreshing drink, but also a healthier lifestyle

■

Cargill Health & Nutrition Email: Olivier Duchatelier@cargill com or Email: Magdalena Rottbeck@cargill com www cargillhft com

The opinion from the EFSA is an important next stage in moves to commercialise new products.

Innovative beverage concepts

for the adult market

The taste of adult consumers differ significant ly from those of children Beverages today should, above all, be natural, healthy and less sweet The DöhlerGroup provides innovative beverage concepts covering all aspects of malt and fermentation which meet this demand

natural and healthy beverages are in ever greater demand, according to Döhler.

A person’s sense of taste is constantly chang ing While children mostly prefer very sweet foods, the fondness for sweet things decreases considerably in adulthood The reason for this lies in the taste nerves, which change over time Alongside the question of taste on its own, the motivation of the adult consumer also plays a major role today in the choice of food The con sumer is more enlightened and knows what is good for him This change in awareness has to a great extent characterised the beverage and food market in recent years Natural and healthy bev erages are in ever greater demand; products with a natural positioning are right on trend.

For the beverage industry this trend represents a great opportunity, as well as posing a special challenge to its product development capability The DöhlerGroup’s global presence, proprietary m a r k e t r e s e a r c h a n d S e n s o r y & C o n s u m e r Science Department enable the company to iden tify trends at an early stage and transform them into innovative beverage concepts. This is where the DöhlerGroup comes in: ‘We Bring Ideas to Life’ is the DöhlerGroup’s commitment to sup porting its customers from the initial idea to the finished product

The nature of the task in creating beverage concepts for adults is to develop healthy, natural, less sweet and interesting products which awak en the consumer’s desire to try something new.

Döhler has a comprehensive portfolio of inno vative beverage concepts built on fermented and unfermented bases made from tea, malt and fruit juices which meet these requirements.

Malt a natural source of energy

Malt drinks have long been popular, above all in the Middle East, where they are consumed espe cially as a sweet and non alcoholic alternative to beer A number of well known brands have also enjoyed considerable success in Europe with far less sweet variations Hardly surprising, malt beverages have a very good image with the con sumer because the natural raw material provides a range of B vitamins, key minerals and trace ele ments Malt thus represents a base which, in addition to its positive image as a natural source of energy, contains elements relevant to nutri tion. Flavours such as mango, or mixtures featur ing strawberry and lime, further open up modern positioning opportunities.

Döhler manufactures clarified, filtered and concentrated malt extracts which constitute a pure, acid stable malt building block This can be incorporated into a wide variety of beverage compounds, making it ideal for mineral water producers and beverage manufacturers no longer able to carry out filtration The expertise for this treatment has been specifically developed at Döhler.

Non-alcoholic fermented (cultured) bases for innovative beverages

T h e p o s i t i v e e f f e c t o f f e r m e n t e d ( c u l t u r e d ) drinks on the human body has been known for centuries For instance, the cult drinks “Kvass”, f r o m f e r m e n t e d b r e a d ( R u s s i a ) , a n d “Kombucha”, from fermented tea (Asia), have always been consumed as a health promoting beverage Fermentation can be performed with various raw materials like tea, fruit juice and malt Depending on the raw material used, a fur ther interesting taste nuance is achieved Drinks with fermented fruit juices are on trend. Due to f e r m e n t a t i o n t h e p r o d u c t s m o s t l y t a s t e l e s s sweet, contain fewer calories and yet are natural and healthy That is why adults especially are excited by this beverage concept. Furthermore, thanks to the tangy acidic notes and refreshing character, fermented beverages represent the next generation of carbonated soft drinks

But what is it that makes fermented beverages so special? Besides the sensorially interesting a s p e c t s , f e r m e n t e d b e v e r a g e s a r e a b o v e a l l healthy With the aid of lactic or acetic acid, the fermentation process produces stomach friendly organic acids such as lactic and gluconic acid They are credited with a positive effect on diges tion and metabolism

Aside from many innovative beverage con cepts, Döhler also provides a wide range of high quality fermentates (cultured / fermented bases) from malt, tea and fruit juices, as well as unfer mented bases, with the help of the associated company ALKO International B.V. In this way the company combines traditional and modern biotechnology. The product range is continuous ly being enhanced

Diverse positioning possibilities

Fermented and malt beverages can be positioned in many different ways by virtue of their varia tion possibilities Thus fermented (cultured) and malt bases can be positioned as health and well ness beverages on the strength of their function ality and natural components, but also as a fashionable drink in bars and restaurants thanks to the novel taste experiences they provide

Excellent taste profiles and interesting posi tioning also result from the combination of fer m e n t e d m a l t b a s e s a n d f r u i t s , s u c h a s t h e superfruits cranberry and pomegranate, as well as unique combinations like mango lime, apple mint and grapefruit lychee

From the initial idea to finished product

In addition to malt and fermented (cultured) bases, the DöhlerGroup supplies fruit juice con c e n t r a t e s , f r u i t p r e p a r a t i o n s , b l e n d s , c o m pounds, ingredient systems, emulsions, flavours and colours. Natural food and beverage ingredi ents have long been a central theme and integral part of its range.

All ingredients are available both separately a n d i n t h e f o r m o f a l l i n o n e c o m p o u n d s . Additionally, the DöhlerGroup provides services such as market research and concept develop ment as well as sensory and consumer science expertise

■

Diana Wolfstädter (Marketing)

Tel: +49 6151 306 1205

Fax: +49 6151 306 8205

Email: diana wolfstaedter@ doehler.com

Fermented and malt beverages can be positioned in many different ways by virtue of their variation possibilities.

Juicy solutions

to meet fruit processing challenges

DSM Food Specialities highlights a juicy selection of enzymes at International Fruit World.

The global juice market is booming, as the cur rent consumption reaches 29 3 million litres in UK and 42 8 million in the US.1 According to a recent research the UK’s adult soft drinks mar ket is worth £105 million2 and 75% of modern pub goers give preference to soft drinks for rea sons other than driving3. Juice manufacturers are in search of innovative solutions to help t h e m m a x i m i s e t h e i r p o t e n t i a l . D S M F o o d Specialties offers an exciting portfolio of fruit processing enzymes designed to help beverage manufacturers overcome production challenges and gain significant value.

Apple juice

For apple juice processors looking to increase outputs, DSM Food Specialties’ Smart Concept p r o v i d e s a n e f f e c t i v e s o l u t i o n F e a t u r i n g enzymes for apple maceration, depectinisation and ultrafiltration, these products work in syn ergy to achieve optimum benefit in application The Smart Concept comprises three key ingredi ents Rapidase Smart, Rapidase Smart Clear and Rapidase Optiflux. Rapidase Smart is a spe cific pectinase based enzyme, which has been d e v e l o p e d f o r f a s t e r d e g r a d a t i o n o f s o l u b l e pectin and offers higher free run juice, lower mash viscosity and better pressability. Rapidase Smart Clear is a pectinase with a broad spec trum of activities; it shortens depectinisation time and provides users with a cost effective way to generate sustainable concentrate stabili ty Finally, Rapidase Optiflux ensures ultra fil tration efficiency This unique processing aid contains the optimum combination of enzyme

activities, favours degradation of macro mole cules and prolongs the operating time of filtra tion enzymes

Red berry and pomegranate

Rapidase Intense is another highlight A unique pectinase preparation active at low pH, it allows processors of red berries and pomegranate to i n t e n s i f y e x t r a c t i o n o f c o l o u r s , a r o m a a n d p o l y p h e n o l s w h i l e i n c r e a s i n g j u i c e y i e l d Produced by Aspergillus niger, this enzyme is effective in a wide range of red berries including cranberries, blackcurrant, sour cherry, raspberry a n d s t r a w b e r r y R a p i d a s e I n t e n s e p e r f o r m s direct juice clarification at the natural pH of the fruit It also ensures the rich antioxidant proper ties of the berry and pomegranate colour are released into the juice or pulp and not lost dur ing processing a key advantage for processors using these fruits to create blends with other fruits which have a less intense colour or aroma

With Rapidase Intense, beverage manufactur ers can retain the freshness, quality and natural health benefits of these fruits whatever the man ufacturing conditions Rapidase Intense is also suitable for organic juices

International approvals

DSM Food Specialties is a leading supplier of enzymes to the fruit processing industry. Its innovative portfolio offers reliability and per formance in application and can be used to increase fruit juice yield, optimise available pro c e s s i n g c a p a c i t y, p l u s t r o u b l e s h o o t d u r i n g downstream processing

All Rapidase products are preservative free and approved as kosher and halal They comply with all international requirements for food enzyme preparations ■ Nuijten 279

References:

1 NationMaster com, Food statistics 2010

2 Research published by Schloer, 2009

3 Research published by Schweppes Deuce, 2010

the WP Hopper story Fruity brew

For the past 15 years Neville Portelli and Gregory Watson have been running the suc c e s s f u l b r a n d i n g a n d i n n o v a t i o n a g e n c y Underground BLC During this time they have worked with brands including The Coca Cola C o m p a n y, H o r m e l F o o d s ( S PA M a n d S t a g g Chilli), Sports Wales and leading law firms.

Adult choice

It was back in 2008 when Nev and Greg first touched on the idea for ‘WP Hopper’.

Both were highly aware of the ever growing binge drinking issue and the negative effects of alcohol on the body So, it was when they were sat in a local pub one evening that they started to question why there wasn’t a more suitable alterna tive to alcohol Why was every soft drink on offer far too sweet or fizzy? Why wasn’t someone mak ing a soft drink that was suited to a more mature pallet? A great tasting adult soft drink?

There simply wasn’t a drink out there that fitted so if no one else was making it, then why could n’t they?

Beverage development

It was then that Nev and Greg decided to set up ‘Juice Brewery’, putting their years of marketing and branding experience into practice. They ded icated time researching into what consumers real ly wanted from a soft drink. It soon became apparent that there was a huge sector just not being served adequately.

Six weeks later Nev and Greg were tasting their very first prototype.

With help from the experts they had managed to produce a drink which was brewed with malt ed hops and barley They had blended in fruit juices and also added sparkling water The result

was a drink which, when poured into a glass, pro duced a frothy head, just like a beer It was the very first adult tasting, adult looking soft drink which they decided to call a ‘Soft Brew’.

Nev and Greg chose to call their Soft Brew ‘WP Hopper’ and it was launched last year to a great reception In fact, ‘WP Hopper’ won an IFE Innovation award and also came runner up to Pepsi Co at the Beverage Innovation Awards

At the moment ‘WP Hopper’ is available in three flavours apple, blackcurrant and citrus, but as the brand grows, there are plans to intro duce other flavours

From strength to strength Sales and the popularity of ‘WP Hopper’ are steadily rising; the brand is going from strength to strength 2010 has already seen some big news for ‘WP Hopper’ It’s been given a whole new look and feel, revealing more sophisticated packaging, yet still retaining a premium feel. From June, the drink will be available in one of the UK’s most respected supermarket chains. Also, ‘WP Hopper’ is now available ‘down under’ with 7 Eleven in Australia stocking in all 350 stores. ■

Developed especially for adults, ‘The Soft Drink Born in a Brewery’.

Kenya bottles up to Alvaro

brewer stirs up local soft drinks

When it was introduced into the local market less than two years ago, Alvaro, a malt

b a s e d n o n a l c o h o l i c d r i n k , m a r k e d a h u g e departure from tradition It was meant to excite the local beverages market while at the same time was a calculated move meant to quench the thirst of an ever growing market segment that was hugely ignored by the existing products in the marketplace.

non alcoholic beverages targeted at adult consumers have opened up a new and exciting market in Central and East Africa, writes Denis Gathanju.

East African Breweries Limited (EABL) is the largest beer manufacturer in the entire East and Central Africa region and is one of the largest companies by market capitalisation listed on the Nairobi Stock Exchange The beer maker boasts a wide portfolio of alcoholic beverages, includ ing beer and spirits that have withstood the test of time Alongside products such as Tusker, EABL’s flagship beer brand, that has a near fanatical client base in Kenya and the entire region, EABL has over the years come up with innovative products meant to water the throats of its ever expanding consumer base. With brew eries, distilleries, support industries and an e l a b o r a t e d i s t r i b u t i o n n e t w o r k a c r o s s E a s t Africa, EABL leaves no doubt at all that it is not only the dominant brewer in the region, but guarantees quality products that continually roll out from its Ruaraka breweries in Nairobi.

But when it introduced its newest addition to its beverage portfolio two years ago, EABL was not only surprised at the market reception but the market equation changed overnight forev er

Turf wars

When South African beer giant Castle Brewing Limited ‘encroached’ on EABL’s regional turf about a decade ago, a vicious battle ensued as each side tried to gain the upper hand in the largely lucrative beer market in Kenya and the wider East African region. EABL fought tooth and nail to protect its turf and finally won the battle through aggressive marketing campaigns and continuous product development

But few people, if any, foresaw a similar battle between East Africa’s most respected beer com pany and Coca Cola, the world’s largest soft d r i n k s c o m p a n y C o c a C o l a m a d e a s w i f t response when it introduced Novida less than six months after Alvaro hit the marketplace The entry of Novida, according to experts, helped carve out a new niche market that largely went unnoticed until two years ago the adult non a l c o h o l i c c o n s u m e r s I f t h e c u r r e n t m a r k e t developments are anything to go by, it seems that this market is rather extensive and provides

the newest battle ground between a global soft drink maker and a local beer giant

But the introduction of Alvaro into the region al market by EABL two years ago has not only raised the stakes higher in the regional beverage market, but has sparked off yet another turf war between two giant beverage companies For many years EABL has enjoyed a loyal following in the region, boasting a war chest of various beer brands such as Tusker Malt Lager and Pilsner that have captured the imagination of many a local beer drinker. With such a success f u l f o l l o w i n g , E A B L w a s k e e n o n m a k i n g inroads into the lucrative regional soft drinks market

Healthy numbers

The introduction of Alvaro in 2008 was a calcu lated move to introduce a brand that catered for t h e g r o w i n g a d u l t n o n a l c o h o l c o n s u m e r s . According to EABL Group Strategy Manager George Karanja, Alvaro became a success with the consumers as soon as it was introduced into the market “With an overall market share of about 65%, Alvaro has been an instant hit ” And it seems that even EABL did not antici pate the kind of reception that Alvaro has received in the last two years According to K a r a n j a , E A B L i n t r o d u c e d A l v a r o i n t o t h e Kenyan market in two distinctive flavours of Pear and Pineapple. The performance of the two has been so good that the company has this year introduced a third flavour, Passion, with plans to introduce yet another flavour before the end of the year.

“It is, however, important to note that it is not merely introducing flavours into the market, but it is a way of getting to know our consumers much better,” said Kanaja.

EABL has made heavy investments in market ing, product branding, bottling and communica t i o n s t o e n s u r e t h a t A l v a r o g a i n s m a r k e t dominance like the company’s alcoholic brands and leaves a sweet taste with its targeted adult consumers According to Karanja, EABL has so far invested over 100 million Kenya Shillings (Kes ) (US$ 1 3 million) into making Alvaro visible in the marketplace. This has translated

Denis Gathanju is a freelance journalist, based in Kenya dgathanju@gathanju

into the sale of more than 50 million bottles of Alvaro, since its introduction, or just over 16 billion litres of the soft drink hav ing already been consumed by the local market.

Youthful drinkers

But what has made Alvaro such a darling with the consumers?

According to Karanja, Alvaro’s target market is the large youthful population that doesn’t drink alcohol, but who want a break from existing soft drinks. Kenya has a large youthful pop ulation between the ages of 24 and 35, many of whom are straight out of college and have their first job Moreover, Alvaro is competitively priced at about Kes 25 (32 US cents) per 330 ml bottle, a contributing factor that has resulted in bottles flying off the counter

Yet it has not been smooth sailing for Alvaro as EABL has had to come out to protect its brand after it was claimed in the Kenyan Parliament that the drink was not fit for consumption, especially by young people in schools and colleges, as it con tained alcohol EABL invited a Parliamentary committee to its brewing plant in Ruaraka on the northern outskirts of Nairobi who inspected the facility and gave Alvaro a clean bill of health

But while EABL has been accustomed to selling its products in pubs and night clubs, it was a whole new experience for the giant brewer to push its new product into the kiosks and shops where soft drinks are sold This posed a new distribution chal lenge for EABL as it sought to sell its new product in the towns and cities and deeper into the rural communities

Said Karanja: “Our biggest challenge as a company has been in getting Alvaro into regular shops and kiosks where soft drinks are mostly consumed; this is not what we are accustomed to as an alcoholic drinks maker

Going regional

While the local market has been abuzz with the new drink from EABL, the brewer is eyeing the larger regional market; integra tion under the East African Community (EAC) and the Common Market for East and Southern Africa (COMESA) has pulled down trade barriers and made it easier for movement of capital, goods and services and human resources across member coun tries The opportunities that lie within these new markets, according to Karanja, are immense and EABL is seeking to build new distribution channels in order to push its products into these markets.

“In the medium term and long term we are exploring new markets, with Southern Sudan, Rwanda, Djibouti, Malawi, Tanzania and Ethiopia top on our priorities,” says Karanja

EABL has already successfully launched Alvaro into the Ugandan market last year and is planning on an onshore produc tion facility in Kampala in the next 18 months to meet demand from this market The production facility in Kampala, notes Karanja, will go a long way in easing logistical headaches in terms of supply and distribution of products across the Greater Lakes Region that includes the eastern part of the Democratic Republic of the Congo, Rwanda, Burundi as well as Southern Sudan

EABL is also in the process of introducing the malt based drink into the Tanzanian market with the expectation that it will be as warmly received by consumers in this nation as Malt Guinness, another malt based non alcoholic beverage from EABL.

By going regional, the brewer intends to not only seek out new markets, but underline what Kenyan consumers have confirmed that Alvaro is the soft drink of choice for the newly discovered adult non alcoholic drinkers ■

for Asia Pacific soft drinks Untapped potential

During the recession the region has recorded volume growth three times higher than global levels, reports Brian Morgan.

In 2009 the Asia Pacific region consumed a total, on and off trade, of over 395 billion litres of commercial packaged beverages, the per capita equivalent of 2 litres per week Globally, the region displays some of the biggest dispari ties in levels of commercialisation in drinks It is home to markets with some of the highest levels of c om m e r c ia lis a tion, like Ja pa n a nd South Korea, but also with some of the lowest, like India and Vietnam

The recent global economic downturn has taken a minor toll on sales in Asia Pacific coun tries, as the region saw a slight slowdown in total soft drinks volume growth, from 8% in 2008 to 6% in 2009 But this still represented the most growth of any region, and was three times higher than the global growth of 2% for the same year.

Share of throat

To better understand the competitive position faced by soft drinks manufacturers in the region, a comparison of overall share of throat across the last decade can be useful

Hot tea is the dominant drinks category and accounts for one in every five litres of branded beverages consumed in Asia Pacific, fuelled by India, Pakistan, Indonesia and China As a share of wallet, tea’s participation is much weaker, equivalent to only half the expenditure on car bonates, the region’s leading soft drinks category.

Within soft drinks, bottled water stole a march on beer over the past decade, emerging as the second ranked sector behind hot tea Growth was

particularly strong in China, Indonesia and the Philippines Carbonates ranked ahead of bottled water in 1998, but had dropped behind by 2003. This was less to do with any significant health driven trend in the region, and more to do with increased availability of branded low price water in bulk containers. The comparatively low share of throat for carbonates indicates significant potential going forward, particularly if purchas ing power strengthens among lower income groups

Fruit/vegetable juice was a key growth story of the second half of the decade, driven by China, where the category increased by 156% between 2003 and 2008 This trajectory sheds light on why Coca Cola was so keen to buy Hui Yuan, the b i g g e s t n a t i o n a l p l a y e r C h i n a ’ s M i n i s t r y o f Commerce rejected the US$2.4 billion bid on the basis that the combined participation of the two companies would be too powerful.

Spectacular economic growth over the past d e c a d e , a b o v e a l l i n C h i n a a n d I n d i a , h a s strengthened purchasing power and expanded the urban middle class. Many people who were formally excluded from consumer goods markets have been brought into the fold, dramatically increasing the core base Increased purchasing power means there will be greater opportunity for a variety of premium carbonates and juices or added value functional drinks The region’s future demographics present a mixed picture Japan, for example, is ageing, while India and Indonesia each have very youthful populations

Product launches will need to vary across coun tries in the region, or have enough flexibility with flavours and subbrands to appeal to differ ent demographics in different areas.

2009 and beyond

Looking at 2009 in terms of absolute volume growth in Asia Pacific, bottled water was again the big winner, buoyed by the growing penetra tion of branded large size containers. The diffi culty of distribution in key markets, notably China, India and Indonesia, is the biggest obsta cle to realising growth potential across all the main sectors Despite this, bottled water is fore cast to consolidate its position as the dominant drinks category both in throat and wallet terms, reflecting a sizeable market for large containers

Demand, in turn, will be supported by weak potable water infrastructure

Fruit juice and RTD tea made important niche gains, reflecting huge absolute growth in China,

the biggest growth market in the world for both sectors over the past decade Good for you cate gories of soft drinks like fruit juice and RTD tea are winning share of throat ground from carbon ates, which have underperformed in key niche markets, especially Vietnam, South Korea, the Philippines, Malaysia and Indonesia. This is expected to continue, with fruit juice driving a forecasted 7.5 billion litres of new consumption and $US10 billion of new spending to 2013, some four times higher than carbonates

Segmentation and distribution are key to further growth

As companies continue to venture into product categories where they were not previously pres ent, non alcoholic drinks became more concen trated and less fragmented with the same big companies operating in almost all product cate gories. In 2009, this trend was seen to be motivat ed by the manufacturers’ quest to take advantage of the fastest growing product categories. For i n s t a n c e , i n t h e P h i l i p p i n e s T h e C o c a C o l a Export Corp has cashed in on energy drinks through its Samurai brand On the other hand, Asia Brewery Inc which has long dominated still bottled water was also seen to ride the wave of health consciousness and the vibrant perform ance of juice drinks and functional bottled water Thus, expanding product lines have allowed companies to take advantage of opportunities in fast growing product categories, thereby allow ing them to diversify their portfolios and offset the effects of declining categories

Strong penetration by local companies is also a reflection of their distribution capacity within s m a l l e r, n o n c h a i n e d r e t a i l o u t l e t s s u c h a s Indonesia’s warung (small family run business es) and kiosks, which collectively account for a high proportion of drinks sales Domestic com panies are able to reach into the furthest points of the Indonesian archipelago, which makes them potentially highly prized acquisition tar g e t s f o r m u l t i n a t i o n a l p l a y e r s l o o k i n g t o strengthen their positions in Indonesia.

But multinationals can also have a role in this market dynamic in the future As consumer cul ture modernises, arguably the biggest challenge for the drinks industries will be enticing the newest generation of young adults in countries like Indonesia and India For example, the tea industry will need to keep in step with the grow i n g We s t e r n s t y l e a d v e r t i s i n g p r o f i l e o f Indonesia’s soft drinks and dairy drinks indus tries, and this is precisely where multinationals could bring some added know how to the table.

Looking to drinks for new functionality

Reaching an aging population will be just as important to soft drinks manufacturers for many of the Asia Pacific markets where the demo graphics project to be older The concept of using nutrition to prevent diseases and also for more immediate health benefits is luckily accepted by consumers in this region, perhaps more than any other As a result, functional beverages with additives that move beyond antioxidant content and general health are increasingly prevalent

The year 2009 witnessed the proliferation of products which are fortified with L carnatine, a

compound marketed for its energy giving proper ties. The Coca Cola Export Corp launched Nestea Fit in the Philippines during the year, a powder tea concentrate infused with apple flavour and enhanced with L carnitine Zest O Corp fol lowed suit through its introduction of Orchard Fresh, a fruit/vegetable drink fortified with Co Q and L carnitine Universal Robina Corp also took a d v a n t a g e o f t h e p o p u l a r i t y o f L c a r n i t i n e through its newly launched brand Envidia Asia Brewery Inc on the other hand has taken fruit/vegetable juice to a new level through the introduction of Feelgood which is fortified with prebiotics RFM Corp launched a new variant of VitWater in 2009 called MultiVit, a functional w a t e r f o r t i f i e d w i t h v i t a m i n s a n d m i n e r a l s which could be found in a tablet of multivita min This new innovation is geared towards the health conscious, middle aged, on the go cus tomer The product eliminates the hassle of buy ing bottled water and separate multivitamins. The launching of fortified brands is indicative of the growing health consciousness among buy ers in the region The acceptance of these brands is a testament to the growing preference of mid dle income consumers for healthier soft drink alternatives, highlighting the significance of soft drinks not just as refreshment but as a health drink With most players going after consumers through L carnitine fortification, health benefits is an emerging important platform of competi tion, thereby intensifying rivalry among soft drink product categories

Additionally, the growing holistic view of health and beauty will shape the trend towards healthier products with manufacturers fortifying products not just to enable customers to have energy, stronger immune systems and disease resistance, but also to attain a more attractive physique. Nutrients like collagen and vitamin E which beautify the skin are expected to emerge d u r i n g t h e f o r e c a s t p e r i o d a n d i n d e e d c a n already be found in several examples of bottled waters and cereal based drinks, as well as in packaged foods like chewing gum and jellies As soft drinks manufacturers look for ways to grab market share in highly developed categories, products positioned for cosmetic benefits still represent a largely untapped opportunity.

Increased purchasing power means there will be greater opportunity for a variety of premium carbonates and juices or added value functional drinks.

Brian Morgan is Beverages Analyst at Euromonitor International

Energy drinks

stimulate soft drinks market

More than 87million people live among the 7,107 islands that make up the Philippines; it is a marketplace that stretches from the south of China to the northern tip of Borneo Its people live in a hot, humid and tropical climate very compatible with soft drinks consumption Of interest to soft drinks marketers is the fact that 31% of Filipinos fall into the critical 10 24 age group. This market should really be bursting with potential, but Canadean’s annual Philippines report suggests that at around 60 litres of soft drinks per capita, levels have not budged since the turn of the century. This statistic might seem strange when you consider that prior to the global fiscal troubles of 2008 the economy was growing by more than 7%

Shift from carbonates

There has not been a great shift away from one beverage sector to another; soft drinks accounted for 43% of commercial beverages consumption in 2000, a figure that remains the same today The poor performance can, in fact, be traced to the carbonates category, which has slipped by more than 10 litres between 2000 and 2008 Filipinos have been shunning the fizzy drinks of the car bonates sector and migrating to other soft drinks categories. In spite of this, Filipinos have a sweet t o o t h a n d c a r b o n a t e s a r e s t i l l a t r a d i t i o n a l favourite, the beverage of choice at parties and family occasions Carbonates account for half of all soft drinks traded in the country.

The Filipino consumer is, however, becoming more and more educated on health and wellbeing issues and this may be underpinning the recent performance of the category A worrying trend for the industry is the banning of carbonates in some school canteens in favour of healthier alterna

tives. Concerns have prompted the penetration of low calorie drinks to increase, but these products still make up a very small part of the overall car bonates market

Packaged water growth

Approximately three of the litres lost from the carbonates category seem to have gone to the packaged water category, but it is more complex than that; it is hygiene factors that are behind the rise of waters and not consumers switching from one category to another. At just five litres each and with growing health awareness and question marks over the quality of municipal water, the prospects for water remain very good The impor tance of clean water for a healthy and active lifestyle is the message on TV, radio and posters from all the major players. The market is domi nated by still waters which register a share of 98% of total water sales; Filipinos are reluctant to pay a premium for sparkling water Of note in the Philippines is the trend for packaged water to be used by mothers to dilute powdered milk for babies Distilled water is preferred, as it is seen as purer and therefore safer for the baby

The rise of iced teas

The bulk of the carbonated soft drinks losses can probably be accredited to the rise of iced teas Iced tea consumption has jumped from one to seven litres per capita between 2000 and 2008 and the category has been one of the success sto ries of the Philippines soft drinks sector. With iced teas attracting so many carbonates con sumers, you might have expected the carbonated iced tea segment to be well represented but these have all but disappeared from the market, and the market is divided between powdered iced teas which make up just over two thirds of volumes and still iced teas which account for just under a third RTD iced teas have proved very popular in the on the go category and availability is wide spread in street stalls

Undoubtedly, the involvement of some of the global beverage heavyweights has contributed to t h e s t u n n i n g p r o g r e s s o f i c e d t e a s i n t h e P h i l i p p i n e s N e s t l é ’ s N e s t e a a n d U n i l e v e r ’ s Lipton are both present. The iced tea formula

The Philippines should be bursting with potential, writes richard Corbett.

Source: Canadean

works in the Philippines because iced teas are perceived as being healthy and are widely avail able The area is also a very price sensitive mar ketplace and the price of iced teas makes them very attractive to the local population Canadean figures suggest that the average price for a litre of a carbonated soft drink is PHP43 01, in contrast to PHP12.33 for a litre of iced tea; this statistic goes a long way to explaining the shift from car bonates to iced tea. Canadean is optimistic that the iced tea curve remains firmly upwards and the market will continue to make good progress.

Powdered drinks

At PHP10 28 per litre, the fruit powder segment is an even more economical form of refreshment than iced tea and while the category has not enjoyed the spectacular growth of iced teas, most of the remaining lost carbonates volume has moved to this category As with iced tea, the par ticipation of big companies like Coca Cola (Eight O’ Clock) and Kraft (Tang) is a key factor behind the size of the category, providing the investment to maintain the category’s profile among con sumers. Again, fruit powders have a healthy rep u t a t i o n a n d t h e l e a d i n g f r u i t p o w d e r s a r e perceived as healthy with a number of brands, i n c l u d i n g Ta n g a n d E i g h t O ’ c l o c k , b e i n g enhanced with added vitamins. At 11 litres per capita, fruit powders are the second biggest soft drinks category in the Philippines. Filipinos actu ally view powdered iced teas and fruit powders as being very similar

Juice and juice drinks

Between them, carbonates, water, iced teas and fruit powders make up 84% of soft drinks sales in the Philippines. Juice, nectars and still drinks account for much of the rest of the volume Filipino consumers view all beverages that con tain juice as juice drinks and with their lower juice content making them cheaper, the still drinks category is the biggest of these three cate gories. Growing health awareness and safety con cerns amongst Filipinos are the driving factors behind the increase in juice based drinks which are considered to be (or are advertised as) healthy drinks.

Sports and energy drinks

Sports and energy drinks are also viewed as healthy, functional drinks and consequently have

The tropical climate contributes to the high soft drinks share

Price is very important in the Philippines.

been recording very encouraging results. In the Philippines the line between sports drinks and energy drinks is blurred; sports drinks are some times perceived as energy drinks by consumers, which provides sports drinks with a wider con sumer base Energy drinks, however, are very popular with night shift workers as they are believed to aid alertness and reduce the effects of long nights at work Energy drinks are also start ing to gain popularity as mixers with alcoholic drinks, particularly gin and rum Some Filipino consumers also believe that energy drinks can reduce the effects of a hangover One of the key stories of the 2009 Filipino soft drinks market has been the stunning performance of the energy drinks category. Such drinks have a broad audi ence helped by affordability and the perception that they can quench thirsts as well as deliver a boost to energy levels The energy drinks category is a hotbed of innovation.

Looking forward

In 2010, the key to understanding the soft drinks sector in the Philippines is to appreciate the importance of price and the growing emphasis being put on health and wellbeing by consumers If soft drinks per capita are to start growing again, then the industry will need to be conscious of these two themes Canadean’s global forecasting tool suggests that the prospects for soft drinks in the Philippines are good.

Email:

■

Source: Canadean

Richard Corbett is a Strategic Analyst at UK based Canadean Ltd, the leading global beverage research consultants

richard corbett@canadean com

Source: Canadean

New opportunities

for Nairobi Bottlers

By commissioning its first PET bottling line, Nairobi Bottlers Ltd (NBL) in Kenya has opened several doors into the future for itself in one clean stroke To start with, this is the first time that this beverage bottler has installed PET capacities in house Second, this PET line pro vides an option for NBL to fill Coca Cola’s inter n a t i o n a l D a s a n i w a t e r b r a n d o n i t s o w n premises. And third, this Coca Cola anchor bottler is thus tapping into new opportunities on the market, specifically with key accounts like the big supermarket chains The new PET line, f e a t u r i n g a n i n t e g r a t e d b l o w m o u l d e r / f i l l e r

BLOC configuration and rated at 22,000 contain ers an hour, was supplied in its entirety by Krones and went into operation in late 2008

Kenya is a country where a bottle of Coca Cola is as cheap for consumers as almost nowhere else in the world: they have to pay a mere 20 Kenyan shillings for a 300ml bottle of soft drinks, which corresponds to 20 eurocents This extremely low price is the only possible way to create a sensible presence on the market The price of a new glass bottle is almost just as high.

“Hakuna Matata no problem” is the most pop ular colloquial phrase, and that even though their daily struggle to survive is for many Kenyans nothing short of ultra problematical. Sergio Fernandes is the Country Supply Chain Manager of Nairobi Bottlers Ltd in Nairobi. Coca Cola South African Bottling Company (Coca Cola Sabco) owns a majority holding in NBL Sabco, in its turn, is an anchor bottler in the Coca Cola sys tem, operating 25 filling plants in 12 countries, divided up into the three divisions of north east Africa (Ethiopia, Kenya, Uganda, Tanzania and Mozambique), southern Africa (South Africa and Namibia) and Asia (Sri Lanka, Nepal, Laos, Vietnam and Cambodia)

The biggest Coca Cola bottler in Kenya

In 1995, Sabco, together with its partner Centum (ICDC), which owns a minority holding, pur chased Nairobi Bottlers directly from The Coca Cola Company Back then, there were three Kenyan facilities, two of which were closed down in 2004 And 2005 saw the entire production oper ation being concentrated in a new building in the suburb of Embakasi, located at Nairobi’s airport NBL is not the only Coca Cola licensee in Kenya; there are another seven bottlers handling CC prod ucts. But NBL is the biggest company, producing about half of Coca Cola’s entire soft drinks volume in Kenya The volume filled by NBL comes to roughly 20 million physical cases (32 million unit cases) or 170 million litres, or 4 25 litres per head And here NBL is largely concentrating on the region in and around Nairobi, plus the Nakuru region to the north, and the Machakos region to the south east, thus supplying around one third of Kenya’s population.

A classic returnables market

Kenya’s soft drinks market has traditionally always focused on returnables. Even one year after the start up of its non returnable PET line, about 92% of NBL’s production is still being filled in returnable bottles, and a mere 8% in non returnable PET. In view of the pricing, there are almost no cans at all on the Kenyan market, except some minimal imported quantities, and almost no non returnable glass bottles, either And the Coca Cola licensees have a well nigh unique position on the soft drinks market

Novida makes its debut in Kenya

The picture is quite a different one for the other non alcoholic beverage segments. There are more than 50 companies bottling water in Kenya: in this market Coca Cola’s Dasani brand accounts for around 20%, which makes it the market leader Coca Cola’s Minute Maid product range’s share of the fruit juice market is likewise one fifth Here,

Installation of new PET lines, opens up new possibilities for Kenya’s biggest Coca Cola bottler.

however, another brand processing the fruits of domestic farmers is significantly stronger. Moreover, this market, with its over 100 bottlers, is even more fragmented. As a world premiere among the Coca Cola bottlers, NBL has launched a beverage called ‘Novida’, a malt based carbon ated soft drink, available in the four flavours of pineapple, tropical fruits, apple and orange. Within one short year, the production output of Novida was already accounting for five per cent of NBL’s overall production volume, and for 50% of Kenya’s entire (still young) malt based drinks market So all in all, Nairobi Bottlers Ltd is the undisputed number one in Kenya’s soft drinks market

A strategic shift towards complete lines

Whereas Sabco specifies both strategy and corpo rate policies from a central location, the country teams are relatively free in their decisions relating to investments and national market development. NBL employs more than 1,000 people, 660 of whom work in supply chain (production). The facility operates nine lines, including one premix line, a small manual bottling unit for a lime based mixed drink, and six returnable glass lines, plus the new PET line. Whereas NBL used to put together bottling lines itself on the mix and match principle, 2007 saw a shift in strategy and a deci sion to give preference to complete single sourced lines in future. And NBL premiered this strategy with a complete 36,000 bph glass line from Krones, which went into operation in 2007 The majority of the returnable glass bottles handled on this line comprise a variety of 300ml sizes And still, NBL has to manage more than 50 different SKUs (stock keeping units)

The decision in favour of PET was taken just one short year after installing this glass line. “It’s always been our firm conviction that with this new line we’re creating new markets for our

The blow moulder/filler BLOC, featuring a Contiform S12 and a Volumetic filler in a cleanroom, solved some exigent space problems.

selves”, says Sergio Fernandes. A conviction vali dated by success Although you have to pay 40 eurocents for a 500ml Coca Cola PET bottle, and only 28 eurocents for the same contents in glass, PET is a popular choice “We’re recording high growth for soft drinks in PET and are now for the first time able to fill Dasani water here on our premises It’s simply availability on the market that boosts demand ” Previously, Dasani had to be imported from Tanzania to meet the demand, and the bottling of soft drinks in PET handled by another Coca Cola bottler in Kenya.

Blow moulder/filler BLOC solves space problems

For its new PET line, NBL opted for a blow moul der/filler BLOC configuration, comprising a Contiform S12 and a Volumetic filler accommo dated in a cleanroom “This enabled us to solve our space problems”, explains Production Manager Mwenda Ruona Kageenu The PET bot tles are dressed by a Contiroll wrap around labeller, and packed in a Variopac Pro PFS non returnables packer Palletising, too, has been auto mated and is handled by a Pressant A Contiflow mixer has been installed for beverage blending “In view of space constraints, we don’t keep any preforms in stock, either, but are taking just in time deliveries from the preform producer on a daily basis”, continues Mwenda Ruona Kageenu And he adds: “It’s very interesting to observe how Krones is continually expanding its product port folio, as most recently by the water treatment sys tem That’s one option which might at one point in the future be of interest to us as well.”

Exploiting performance reserves

“Originally, we had a slower line in mind, but purchase costs don’t rise in proportion to line per formance, which is why we opted for a higher out put straight away”, explains Sergio Fernandes “The idea behind this was among other things to be able to exploit performance reserves and to deliver 2 litre containers to Uganda In addition, demand always peaks in December, and that’s the

As the first Coca Cola bottler worldwide, NBL has launched an entirely new beverage called ‘Novida’, a carbonated soft drink based on malt

“It’s simply availability on the market that boosts demand”

Previously, Dasani had to be imported from Tanzania.

A Contiflow mixer has been installed for beverage blending

It’seasiertohookbigfishwhenthey’reallinonepond.Whereelse exhibition to hook new customers

crucial month for us You see, our Coca Cola products have a shelf life of only six weeks, so we can’t produce for the warehouse Moreover, we’ve once more come up against the limits of our glass capacities, despite the new line installed in 2007, and so if there’s additional demand we simply fill in PET What we did learn, how ever, was that with nine different packaging variants run on the PET line we’ve almost bitten off more than we can chew. It means that there are frequent interruptions for change overs, which does, of course, reduce the line’s output.”

Excellent local support from the Krones LCS Centre

Despite its satisfaction with the complete Krones glass line, NBL left no stone unturned before deciding on the investment. “We scrutinised four different vendors And Krones was not the cheap est. You see, what’s really a very big problem for us in Kenya is the continued shift in the exchange rate against the dollar and the euro. In the period from order placement to PET line commission ing alone, we lost 20% by devaluation against the euro In the final analysis, however, the determinant factors were the good relations we’ve had with the Krones staff over many long years and also the excellent local support from the LCS Centre in Nairobi, which guaranteed an efficient partnership We’re in good hands with Krones ”

Intensive training at the Krones Academy

NBL sent 10 operators and maintenance staff, each of them for 30 days, to the Krones Academy in Neutraubling “That’s what we did for the glass line as well, and it worked out fine”, emphasises Sergio Fernandes “We’re benefiting greatly from this The mem bers of staff trained in this way take possession of the line, so to speak, they demand progressively more of themselves And what’s more, they were able to familiarise appropriately their colleagues from the other shifts once they were back home During the four weeks of commissioning, we released them from other duties, enabling them to devote their entire working hours to the new machines, together with the Krones fitters ”

The money channelled into the PET line has already paid off In 2009, output rose by 10% over the preceding year This means that cooperation with Krones has already proved its worth and is the best evidence for a correct decision Hakuna Matata (there are no worries)

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“It’s observe how Krones is continually expanding its product portfolio”, says Production Manager Mwenda Ruona Kageenu

solution for new PET line Shrink-wrapper

The Shepton Mallet (UK) based family owned contract packer is now well into its second century Much has happened to the business but 2009 was something of a milestone

C l i v e F r a m p t o n , t h e f o u r t h g e n e r a t i o n Chairman of the business, said: “In 2009 we have made some major investments and have signifi cantly increased our processing and filling capa bilities. It was a busy year for our outstanding team who relish the challenges that our business growth presents.”

Framptons have long been a leading independ ent co packer and have developed considerable e x p e r i e n c e i n l i q u i d f o o d p r o c e s s i n g T h e y process and pack a wide range of products in extended shelf life (ESL) gable top and ambient cartons, currently operating six Tetra lines, with two more to come on stream this year Working with brand owners Framptons provides every thing from product development through to delivery of the final products, with a current port folio of products ranging from cows and goats milk, fruit juices and smoothies, dairy alterna tives including soya, rice, oat and coconut, and a range of egg products

When the Sun Juice operation ceased in the early part of 2009, Clive Frampton was quick to spot an opportunity by purchasing the PET line so that the business could add ESL bottling for existing and new customers. So by acquiring the wet end Federal line, coupled with a 20,000 sq ft factory adjacent to the existing site, the company then looked at the labelling and packing areas of the line.

The right choice

Derek Tiley, Engineering Manager, who had expe rience with Gaymers, Strathmore and Hildon Water (who also have a Dimac st@r), discussed with Clive the options available to offer the best variation of secondary pack to the current and future customer base

Tiley explained; “We wanted to stay with paper self adhesive labels so we chose a Graham Captain unit, and we stuck with Videojet to provide the coding requirements The case erector and shrink wrapper had to be a versatile machine with quick change over and therefore minimum downtime I had experience of all the major German and Italian manufacturers but my main aim was flexibility and reliability, plus a UK support team We needed a machine that could offer tray or pad, film only, and print registered film, in a number of pack configurations of 8x2, 6x2, 3x3 and 2x2

“I was very impressed with the d e s i g n a n d b u i l d q u a l i t y o f t h e i r Dimac St@r One machine that is capa ble of 30 ppm.

“Aetna were well known to Framptons, having supplied three Robopac semi auto pallet stretch wrappers, so their ability to support a customer with after sales support, service and spares, cer tainly helped in the decision to acquire the Dimac. Furthermore, when the machine arrived at Shepton, it was fully up and running within three days and hasn’t missed a beat since.”

Design and support

The ‘we can do’ attitude at Framptons is very much echoed by Aetna both in the UK and Italy. As Framptons are co packers, they have to have line and equipment efficiency at the highest lev els Without it they would struggle to maintain the business

Colin Barker, General Manager of Aetna UK Ltd said, “Framptons are a natural fit for us as machine suppliers We have invested heavily in the UK and Italy, in both machine design and support services. Aetna completely redesigned their Dimac range in 2008 ”

The St@r range is their most advanced series of machines to date and is available in three desig nations, Blue, Green and Gold. All machines are single roll, continuous movement machines with out sealing bars. The ‘top level’ electronic man a g e m e n t s y s t e m e n s u r e s h i g h p r o d u c t i o n performance. Designed to be operator friendly, the colour touch screen panel can be used to con trol all machine parameters, record production statistics, manage and modify size changes as well as control tunnel temperatures for individ ual applications

The machines are pre prepared for connection to a centralised production data management net work if required, and remote monitoring is avail able via an optional modem to allow fault diagnosis, programme setting adjustments and up grades to be made remotely on line.

The newly designed tunnel provides high shrinking performance and increased thermal insulation to save power and a new cooling fan at the exit of the tunnel provides improved pack presentation and integrity

The machines in the St@r range include cen tralised lubrication, air conditioned electrical cabinet, two film antistatic bars, and two film reel holders with disk braking, newly designed film flight bars for high precision and reduced vibration The new fan, optional on Blue St@r, located under the shrink tunnel maintains the mesh conveyor belt travelling through it, at a constant temperature High capacity blank maga zine, 400 blanks for Blue St@r and 800 blanks for Green and Gold St@r machines, are hand wheel adjustable ■

The Dimac from Aetna was the right choice.

In the current climate, many businesses are faced with making the most of their legacy warehouse systems. Without the easy availability of finance, major capital expenditure budgets are likely to be rare luxuries for some time to come, so the old adage of ‘make do and mend’ has taken on a new currency among supply chain practi tioners One company that has worked hard to i m p r o v e i t s e x i s t i n g l e g a c y s y s t e m s i s Wincanton, which operates a 275,000 sq ft n a t i o n a l d i s t r i b u t i o n c e n t r e ( N D C ) a t Lutterworth for soft drinks manufacturer, Britvic Britvic’s high bay storage area is served by 17 individual cranes, which were originally con trolled through two PLCs (programmable logic controllers) These worked in tandem with each crane’s individual Siemens S5 controller After several months use, it became clear that greater operational efficiencies could be achieved in aspects of the system’s monitoring, maintenance and repair, by utilising a more bespoke solution C h r i s D o c k r e e , G e n e r a l M a n a g e r f o r Wincanton, explained: “Whilst the original sys tem worked well, with the advancement in PLC technology, we realised that by installing indi vidual control systems for each crane in this case Siemens S7s we could more closely mon itor crane performance, without the need to shut h a l f t h e o p e r a t i o n d o w n s h o u l d r e p a i r s o r planned maintenance be needed.”

Human-machine interface

The Lutterworth site has also benefited from an ongoing HMI (human machine interface) project, which has seen minor, yet important changes to vital areas within the warehousing function Wa r e h o u s e s y s t e m s s p e c i a l i s t S a v o y e w a s involved in implementing several of the retro spective systems at the Lutterworth site.

Systems support engineer at Savoye, Russell Jesson commented: “By introducing a number of HMI improvements to the system, engineers no longer have to leave the central control room to visit the actual location of the issue Before the i n s t a l l a t i o n o f t h e s e r i e s o f l o c a l i s e d L E D devices, operators would have to go down onto the floor to reset whichever of the lanes was out of action Now they can quickly diagnose prob lems far more quickly ” He adds: “Although this was a relatively small project, it has really paid d i v i d e n d s b y s p e e d i n g u p r e p a i r t i m e a n d improving system efficiency.”

In a similar vein, ‘talking HMIs’ have also been introduced to Britvic’s central control room, which were initially greeted by the team with some scepticism, but soon proved their worth. “We realised that the operators already had enough monitors, alarms and warning lights to monitor, so we decided a simple text to voice system would reduce the potential for informa tion overload,” explained Bob Symons, Logistic Solutions Manager for Britvic “Since installa tion, it’s worked really well, with most faults being able to be quickly resolved with the team having to move away from their screens It has made the process a lot more user friendly ”

Performance improvement

Although it is inherently difficult to match incre mental system upgrades to improvements in per formance, the upgrade programme has clearly paid dividends for Britvic One simple measure of warehouse performance used by the team is known as accumulation time the number of minutes it takes for an order to be processed, loaded onto pallets and made ready for dispatch Following the retrospective upgrades, accumula tion times at the Lutterworth site have been reduced by approximately 50%

for Britvic Distributing with fizz operational efficiencies can be achieved through upgrade programmes and HMI improvements, according to Savoye.

Packaging

Faster mould change

KRONES AG, Neutr aubling, Ger many, has d e ve l o p e d a s y s t e m c a l l e d M o u l d X p r e s s Advanced, which reduces the change over t i m e fo r m o u l d s i n t h e C o n t i fo r m T h e semi automatic system integr ated into the blowing wheel shor tens the change over time from about 3 5 minutes to less than one minute per blow moulding station

T h e d i f f e r e n t m o u l d s e t s a r e k e p t securely in a design enhanced, human engi neered changing trolley Easy identification of the moulds using appropr iately desig nated compar tments reduces the r isk of installation er ror s Thanks to a rotating func t i o n p r i n c i p l e , t h e r e m ov a l p o s i t i o n i s always the same for the oper ator MouldXpress Advanced is used in Contif or m blow moulding machines of the S16 to S28 ser ies for the standard process, and for relax type moulds with neck cooling The semi automatic system reduces the prepa r ation time by up to 75%, thus creating a higher level of over all equipment effective n e s s A n o t h e r a d v a n t a g e i s t h a t m o u l d change over s are always car r ied out with the same consistent quality, and since no tools whatsoever are required they are less

Message in a closure

OLD Orchard has adopted coloured twist closures from Crown Closures Amer icas for its new r ange of Ver y Cher re Montmorency Tar t Cher r y juices The juices come in squat glass bottles provided by Saint Gobain

Although this shape gave a premium feel to the br and, it also put limitations on how much infor mation could be communicated on pack to consumer s With the help of Crown's two colour pr inting process the package’s closure was used to communicate key health benefits and messages to con sumer s around the skir t of the closure , including the words 'Antioxidant Rich' and 'Super Premium '

Th e f l avo u r n a me a n d t h e c o mpa ny ’ s website address also appear on the skir t of the closure Colour s differentiate the four Ta r t v a r i e t i e s : C h e r r y B l u e b e r r y ( bl u e ) , Cher r y Cr anber r y (red), Cher r y Pomegr an ate (pur ple) and the or iginal Tar t Cher r y (green)

“We developed the Ver y Cher re line to fill a void in mid pr iced, premium super fr uit products that would str ike a chord with yo u n g , h e a l t h c o n s c i o u s c o n s u m e r s , ” s a i d

onerous and less time consuming for the oper ator

Can performance in Europe

NEW statistics from Bever age Can Maker s Europe have revealed that the UK remains the lar gest mar ket for dr inks cans in Europe , with total shipments of empty cans in 2009 at 8,778 million; up 250 million or 2 9% on 2008 The carbonated soft dr ink sector per for med par ticular ly well with shipments of 4,315 million cans, an increase of 471 million cans or 12 3%

Commenting on the UK figures, Chair man of the Can Maker s Vince Major said:

“It is extremely encour aging to see that the UK mar ket continues to thr ive , despite a challenging economy. Cans continue to be a popular choice for consumer s as they offer good value and are 100% and infinitely recy clable Forecasts for this year look encour ag ing, and by maximising oppor tunities such as this summer ’ s Wor ld Cup, we hope that this healthy perfor mance will continue in 2010 ”

I n t h e r e s t o f E u r o p e , t h e m a r ke t remained stable despite the economic cr isis Total can shipments reached 51 5 billion, a decrease of 2 4% compared to 2008 This slight drop can lar gely be attr ibuted to the u n e x p e c t e d d e c r e a s e o f 1 b i l l i o n c a n s (17 5%) in the CIS (Commonwealth of Inde p e n d e n t S t a t e s ) d u e t o t h e i m p a c t o f reduced disposable income in the region

Wester n Europe was steady with a 0 3% decrease on 2008, while the Easter n Euro pean mar ket exper ienced a 9 3% drop, or a 2 2% decrease excluding CIS figures The UK mar ket was followed closely by Iber ia, the Benelux and the CIS The UK and Iber ia make up 30% of the European can mar ket while the four regions combined represent a 50% share

Commenting on the soft dr inks mar ket, BCME Mar keting Committee Chair man Car oline Archer Reed said: “The bever age can ’ s cost effectiveness spur red growth, notably in mu l t i p a c k c a n s a l e s W h i l e c a n n e d s o f t d r i n k s ove r a l l r e m a i n e d s t r o n g i n 2 0 0 9 , lar gely due to megabr ands, tr aditional bever ages fared better than premium dr inks in the cur rent mar ket conditions ”

Kevin Miller, Vice President of Mar keting, Old Orchard Br ands “The closure played a cr u cial role in communicating the br and’s nutr i t i o n a l b e n e fi t s t o c o n s u m e r s , s o i t w a s imper ative to wor k with a supplier that pos sessed pr inting exper tise and could deliver in a shor t timefr ame Crown delivered on all counts ”

The semi automatic MouldXpress Advanced system integrated into the blowing wheel of the Contiform stretch blow moulding machine

Total expands

TOTAL Processing & Packaging 2010 has increased its floor space for a second time as companies continue to sign up for the UK’s lar gest processing and packaging exhibi tion Or ganiser Reed Exhibitions has made a fur ther 745 5m² available

The fir st allocation of additional space that was released at the star t of the year has already been filled and has led to the dou bling in size of the Packaging Innovation Hub, which will focus on packaging mater ials, con tainer s, pack design and mar keting, smar t a a i n a bl e solutions

“We are delighted at the strong exhibitor take up, ” said Group Exhibition Director Ian Cr awford “It is clear that although the eco nomic situation remains tough, many compa nies are realising that there is still business to be had and that it is therefore impor tant to promote themselves as effectively as possible a n d p u t t h e m s e l ve s i n f r o n t o f t h e i r prospective customer s ”

Additional highlights will be a ser ies of dedicated free seminar s in both the Packag ing Innovation and Inter phex hubs, and the

Call for entries

THE major wor ld competition exclusively devoted to packaging design, Pentawards 2010, will be judged by an inter national jur y (Europe , the Amer icas, Asia Pacific) com posed of eminent mar keting specialists and designer s The jur y will give out five types of Penta awards: Bronze , Silver, Gold, Platinum

PET hot fill

AMCOR Rigid Plastics, has launched a 12oz r ing neck PET bottle as a glass replacement option for ready to dr ink (RTD) teas and juices The company says it breaks new ground because it offer s a PET alter native that deliver s significant perfor mance and cost advantages including por tability (no break age), light weight, and reduced tr anspor ta tion costs

T h e 1 2 o z r i n g n e c k b o t t l e fe a t u r e s Amcor’s PowerFlex technology a patented panel less design which claims to take hot fill (185° F) bottle options to a new level The str uctur al design eliminates the panels, and provides a lar ge , completely panel less label panel Amcor uses design and manufactur ing techniques to create a bottle that absorbs vacuum via a patented designed base A unique diaphr agm within the base dr aws upward as the liquid cools It has the geo metr ic char acter istics to enable the inver ted cone shaped diaphr agm to deflect upward as the vacuum is created.

PowerFlex bottles are easy to label since they do not have sidewall vacuum panels

Design Challenge where designer s and pack and machiner y manufacturer s wor k together to explore oppor tunities for the creation of new products, mar ket applications and con sumer exper iences

Total Processing & Packaging 2010 takes place at the NEC from 25th to 27th May

and Diamond In order to judge compar able c r e a t i o n s , t h e p r e s e n t e d wo r k s w i l l b e grouped in five major categor ies and more than 40 sub categor ies

The Pentawards ceremony will be pre sented on 4th October 2010 in the Euro pean Pavilion of the Expo Shanghai 2010 Registr ation for entr ants will be open online from the 5th Apr il to 21st May 2010 for all packaging, or line of packaging, created or placed on the mar ket since 1st Januar y 2009, anywhere in the wor ld

In br ief…

● The 5th European Bioplastics Conference will take place on 1st to 2nd December 2010, at the Hilton Hotel in Düsseldorf Visi tor s can expect excellent networ king oppor tunities and a product exhibition of the latest innovations European Bioplastics is the Euro pean association representing the interests of the industr y along the complete bioplastics' value chain Its member s produce , refine and distr ibute plastics that are either biobased, compostable , or both

● At this month's Chinaplas 2010 show tak ing place in Shanghai from 19th to 22nd Apr il, Sacmi Imola's Closures & Container s Division is presenting the CCM48S designed and developed for the single piece cap mar ket The company claims it offer s the most competitive solution for the production of miner al water, hot filling and cold aseptic fill ing caps The unit makes 1,200 plastic caps per minute with just 48 moulds It features a mould ideal for the production of S30 14 type single piece HDPE (high density poly ethylene) caps with a diameter of 30 mm, weighing just 1 9 gr ammes

● Pregis Cor p, a leading supplier of protec tive packaging solutions, has acquired Intelli Pack Inc , of Tulsa, Oklahoma IntelliPack is known for its innovative foam in place pack aging technology

PROCAP has developed a GreenCap range which cuts production costs and reduces environmental footprint The range features new thin wall injection moulding technology, which limits raw material input. These ecological caps are 30% lighter than conventional ones According to Propcap the goal has been to create a virtuous circle; lighter caps considerably shrink transport volume (especially by enabling stacking) and reduce carbon dioxide emissions

“By integr ating IntelliPack’s talented people , cutting edge technology and ser vice platfor m into the Pregis por tfolio, the company will be in a unique position to increase value to its customer s through a more extensive offer ing,” said Kevin Baudhuin, President, Pregis IntelliPack was founded in 2003 by protective packaging veter ans who wanted to develop improved foam in place technology and offer the mar ketplace an alter native supply source . The acquisition will become par t of Pregis’ protective packaging division which is head quar tered in Deerfield, Ilinois

Environment

Coca-cola supports fuel cells test

THE Coca Cola Company has agreed to test fuel cells powered by environmentally fr iendly biogas to power its Odwalla juice packaging plant in Dinuba, Califor nia. The company has become a Foundation Par tner with Bloom Ener gy, a Califor nia based fir m that manufactures fuel cells that can gener a t e e l e c t r i c i t y f r o m a v a r i e t y o f e n e r g y sources, including natur al gas

The core technology, called solid oxide fuel cell (SOFC), was or iginally developed for NASA It is said to be one of the most effi cient devices available for conver ting hydro c a r b o n f u e l s , s u c h a s n a t u r a l g a s , i n t o electr icity

Five Bloom Ener gy Ser ver fuel cells will be installed late this year at the Dinuba plant The fuel cells, which will r un on re directed biogas, are expected to provide 30% of the plant’s power needs while reducing its car bon footpr int by an estimated 35%

“This new fuel cell technology has great promise and represents an impor tant step for Coca Cola in continuing to grow our business without growing the carbon foot pr int,” said Br ian Kelley, President and Gen er al Manager, Coca Cola Nor th Amer ica Still Bever ages and Supply Chain “The Coca

Tetra Pak Arabia helps drive educational programme

A C ARTON collection and recycling aware ness campaign is under way among school children in Dubai, dr iven by a par tner ship between Tetr a Pak Ar abia and Emir ates Envi ronmental Group

The project par tner s are placing specially created waste bins in schools around the emir ate , as well as wor king with teacher s on classroom activities and lear ning Ever y par ticipating school will receive a cer tificate of appreciation, while the top three recycler s will ear n significant pr izes

Mohammed Angawi, Environment Man ager for Tetr a Pak Ar abia, says the company is pleased to be wor king with EEG “to r aise environment awareness amongst children and to do our par t in educating them to become responsible member s of society. In line with our motto, ‘Protects what’s good’, we are committed to protecting the envi

Cola Company has committed to hold its ove a b o n

emissions flat through 2015 from its 2004 level We intend to do this while actually reducing emissions in the US and other developed mar kets, improving ener gy effi ciency and using cleaner for ms of ener gy, like these fuel cells ”

Airline recycling surveyed

A REPORT from Green Amer ica, an envi ronmental group, says that US air lines aren’t doing ver y well in recycling onboard passen ger waste mater ial It cites statistics from the National Resource Defense Council claiming that US air lines throw away sufficient alu minium cans ever y year to build 58 Boeing 747 aircr aft

Soft dr inks including carbonates, juices and water s feature heavily in the make up of in flight waste , along with dr inking cups, food plates, newspaper s and magazines

Entitled The Sor r y State of Recycling in the Air line Industr y, the repor t claims that about 75% of air line passenger tr ash is recyclable but on aver age only about 20% does move along the recycling chain

As we repor t on these pages from time to time , some air lines are putting a lot of wor k into developing efficient recycling sys tems and tr aining staff to make them a suc cess, as well as educating passenger s

But Green Amer ica reckons that while some US air lines are star ting to pay atten tion to recycling, most have a long way to go “While air lines may face some challenges in creating effective recycling progr ammes, evidence shows that wor king systems can be implemented,” said Todd Lar sen, the or gani sation’s Cor por ate Responsibility Director

“Our repor t demonstr ates that sever al air lines are significantly ahead of their com petitor s in taking these steps, and it is clear that comprehensive recycling progr ammes can be implemented effectively and eco nomically ”

The repor t awards B gr ades to Delta and Vir gin Amer ica, while Vir gin Atlantic and Southwest both ear n a C At the bottom of the list are United and US Airways

The air line recycling repor t is available at: www greenamer icatoday or g/go/Air lineRecy clingRepor t

Can Craze competition

S O U T H A f r i c a ’ s C o l l e c t a C a n c o m p a ny, which is suppor ted by soft dr inks producer s and other s in the supply chain, is to r un another Can Cr aze competition from June to September

ronment and this initiative is a step forward in that direction ”

Habiba Al Mar ashi, EEG’s Chair per son, says her or ganisation “is strongly committed to the protection and preser vation of our environment, which is why we ’ ve created this initiative with Tetr a Pak Ar abia for stu dents to under stand the environmental ben efits of recycling Tetr a Pak car ton packages.”

EEG has been in oper ation within the United Ar ab Emir ates since 1991

This will require schools to collect a mini mum of 300 cans and use them to build something of their own design Pr izes will be awarded for the most creative , with winner s showcased at Collect a Can’s annual school awards ceremonies

A n e w c o m p e t i t i o n t h i s ye a r, r u n n i n g through to May, encour ages school pupils to inter pret the theme ‘Used bever age cans, in perfect har mony with nature’, through a dr awing or painting

Mohammed Angawi (left) and Habiba Al Marashi (right) with a young helper at the carton recycling campaign launch

Water support for Polish tree planting

ZYWIEC Zdroj, a Polish water br and of Danone , has launched the second phase of i t s aw a r d w i n n i n g ‘ M y S t r o n g Tr e e ’ p r o gr amme Star ted in 2009, this initiative aims to increase public awareness of the impor tance of environmental sustainability, high lighting in par ticular the key role of trees

T h a n k s t o t h e c o o p e r a t i o n o f y w i e c Zdrój and the Our Ear th Foundation, one million trees were planted last year in the Beskidy Mountains region of Poland (the r e g i o n f r o m w h i c h y w i e c Z d r ó j n a t u r a l spr ing water is sourced)

The tree planting initiative will continue in 2010 whilst educational activities are also b e i n g c o n d u c t e d a c r o s s t h e c o u n t r y, t o encour age high, pr imar y and kinder gar ten schools to develop and implement environ mental projects in their local communities Free tr aining in ecology and sustainability issues are also being offered to teacher s to ensure that they are comfor table with the subject and can deliver effective and enjoy able classes Competitions with pr izes for the most interesting project or lesson are also on offer to all par ticipants.

Trees are an impor tant symbol in the Pol ish culture , and ar tistic activities also feature heavily within this year ’ s progr amme Polish

Further commitments unveiled

T H E t a r g e t s t h a t fo r m t h e s e c o n d p h a s e o f t h e C o u r t a u l d C o m m i t m e n t t h e vo l u n t a r y a g r e e m e n t b e t we e n t h e U K ' s G ove r n m e n t f u n d e d W R A P ( Wa s t e & R e s o u r c e s A c t i o n P r o g r a m m e ) a n d m a j o r g r o c e r y r e t a i l e r s a n d b r a n d ow n e r s h ave b e e n a n n o u n c e d

U s i n g 2 0 0 9 d a t a a n d wo r k i n g t o a 2 0 1 2 d e a d l i n e , C o u r t a u l d C o m m i t m e n t 2 m ove s aw ay f r o m s o l e ly we i g h t b a s e d t a r g e t s a n d a i m s t o a c h i e ve m o r e s u s t a i n a bl e u s e o f r e s o u r c e s ove r t h e e n t i r e l i fe c y c l e o f p r o d u c t s , t h r o u g h o u t t h e w h o l e s u p p ly c h a i n

T h e t h r e e n e w t a r g e t s a r e :

• Pa c k a g i n g t o r e d u c e t h e we i g h t , i n c r e a s e r e c y c l i n g r a t e s a n d i n c r e a s e t h e r e c y c l e d c o n t e n t o f a l l g r o c e r y p a c k a g i n g , a s a p p r o p r i a t e T h r o u g h t h e s e m e a s u r e s t h e a i m i s t o r e d u c e t h e c a r b o n i m p a c t o f t h i s g r o c e r y p a c k a g i n g by 1 0 %

• H o u s e h o l d f o o d a n d w a s t e t o r e d u c e U K h o u s e h o l d f o o d a n d d r i n k w a s t e s by 4 %

• S u p p ly c h a i n p r o d u c t a n d p a c k a g i n g w a s t e t o r e d u c e t r a d i t i o n a l g r o c e r y p r o d u c t a n d p a c k a g i n g w a s t e i n t h e g r o

ar tists Beata Konar ska and Paweł Konar ski, have created a wor k of ar t entitled 'A house on a tree', (pictured) which will be open to the public throughout the year as a constant r e m i n d e r o f t h e i m p o r t a n c e o f a c t i n g responsibly in the environment

Consumer s are invited to par ticipate via a n i n t e r a c t i ve we b s i t e , w w w. m o j e s i l n e drzewo pl, where ever yone can choose their own tree , which forester s will plant on their behalf in the Beskidy Mountains

c e r y s u p p ly c h a i n by 5 % t h i s i n c l u d e s b o t h s o l i d a n d l i q u i d w a s t e s

Twe n t y e i g h t m a j o r r e t a i l e r s a n d b r a n d ow n e r s h ave a l r e a d y s i g n e d u p t o C o u r t a u l d C o m m i t m e n t 2 t o h e l p W R A P d e l i ve r t h e t a r g e t s T h e s e i n c l u d e AG B a r r, B r i t v i c , D a n o n e Wa t e r s , I n n o c e n t S o f t D r i n k s , N e s t l é a n d V i m t o

T h e a n n o u n c e m e n t o f t h e n e w t a r g e t s fo l l ow s t h e o r i g i n a l C o u r t a u l d C o m m i t m e n t w h i c h w a s l a u n c h e d i n 2 0 0 5 C o u r t a u l d h a s s u c c e e d e d i n s t o p p i n g g r ow t h i n p a c k a g i n g d e s p i t e i n c r e a s e s i n b o t h s a l e s a n d p o p u l a t i o n i n t h e U K S o m e 5 0 0 , 0 0 0 t o n n e s l e s s p a c k a g i n g w a s u s e d ove r t h e p e r i o d 2 0 0 5 2 0 0 9 e n o u g h w a s t e t o fi l l a q u e u e o f r e f u s e t r u c k s , bu m p e r t o bu m p e r, s t r e t c h i n g f r o m S o u t h a m p t o n t o N e w c a s t l e

L i z G o o d w i n , W R A P C E O, s a i d : “ O n e o f t h e b i g g e s t c h a l l e n g e s s o c i e t y f a c e s ove r t h e n e x t d e c a d e i s r e d u c i n g t h e e nv i r o n m e n t a l i m p a c t o f t h e t h i n g s we bu y T h i s n e w a g r e e m e n t w i l l b r i n g a b o u t c h a n g e s r a n g i n g f r o m m o r e e f fi c i e n t m e t h o d s o f p r o d u c t i o n r i g h t t h r o u g h t o t h e i m p a c t o f h o u s e h o l d c o n s u m p t i o n “ I t ’ s n o l o n g e r e n o u g h t o l o o k a t t h e i m p a c t o f p a c k a g i n g a l o n e t h a t ’ s w hy C o u r t a u l d C o m m i t m e n t 2 t a k e s i n t o a c c o u n t t h e e nv i r o n m e n t a l i m p a c t o f p r o d u c t w a s t e i n t h e s u p p ly c h a i n a s we l l a s a t h o u s e h o l d l e ve l ”

Aluminium can recycling target

ALCOA is providing 50,000 recycling bins to or ganisations and communities throughout the US as par t of its 2010 Recycling Bin P r o g r a m m e “ A l c o a a n d t h e A l u m i n i u m Association have a goal of increasing the recycling r ates of aluminium bever age cans in the US from the cur rent 54% to 75% by the year 2015,” said Greg Wittbecker, Alcoa Director of Recycling “This bin distr ibution progr amme is just one way that we ’ re tr ying to make it easier for people to recycle ”

As it has done for the past two year s, A l c o a i s p a r t n e r i n g w i t h s t a t e r e c y c l i n g or ganisations to establish individual alloca tions based upon locally identified needs

Recycled aluminium cans can be used, recycled, and back on shelf as a new bever age can in less than 60 days Fur ther, it takes 95% less ener gy to make a can from recy cled aluminium than from r aw mater ials

“If we could get each Amer ican to recycle just one more can per week over what they already do, we could reach our 75% recy cling goal,” said Wittbecker

Alcoa Recycling fir st star ted providing bins in 2008 and has given bins to municipalities, colleges, Native Amer ican tr ibes, and com munity based or ganisations in 19 states

Collect a Can keen to spread

S O U T H E R N A f r i c a ’ s c a n r e c ov e r y a n d

recycling company, Collect a Can, is looking to spread its cover age in South Afr ica by a p p o i n t i n g a g e n t s o u t s i d e t h e r e g i o n s where it cur rently oper ates Collect a Can is well suppor ted by soft dr inks producer s in souther n Afr ica

The company has five str ategically posi tioned br anches within South Afr ica: three in Gauteng Province (Pretor ia, Johannes bur g, Vanderbijlpar k), one in Cape Town in the Wester n Cape and one in Durban in K w a Z u l u N a t a l I t a l s o h a s b r a n c h e s i n G a b o r o n e , B o t s w a n a , a n d W i n d h o e k , Namibia, and is in the process of establish ing can recover y facilities in Angola

Collect a Can’s Mathabo Phomane says the company could wor k with scr ap metal dealer s, multi recycling companies or any o t h e r bu s i n e s s e s i n t e r e s t e d i n b e c o m i n g involved and having the appropr iate infr a str ucture “We are par ticular ly in need of agents in the Easter n Cape , Limpopo and Mpumalanga regions We have had a lot of enquir ies from individuals and schools in these areas that would like to become col lector s and they would greatly benefit from having a collection point in their area. ”

run on green

THE production facilities of Ger man packag ing film manufacturer alesco at its main Langerwehe site have been r unning exclu sively on green electr icity from hydro elec t r i c s o u r c e s T h e c o m p a ny h a s b e e n extr uding, tailor ing and pr inting its biofilms exclusively with green electr icity since 2008 Since the beginning of 2010 alesco’s admin istr ative unit has also been using this eco logical source of ener gy,

With the switch to green electr icity, ale sco is demonstr ating that a medium sized manufactur ing company can oper ate suc cessfully and profitably with an environmen tally fr iendly str ategy “In this respect we w a n t t o d e l i b e r a t e ly s u p p o r t p i o n e e r i n g technologies that focus on the issue of sus tainability,” said alesco green packaging Man aging Director Philipp Depiereux And this is why alesco’s development depar tment is continually wor king on optimising all the company ’ s plastic products

T h e s w i t c h t o g r e e n , hy d r o e l e c t r i c power has led to an improvement in the company ’ s over all CO2 balance “By utilising green ener gy, the CO2 emissions caused by our use of electr icity at the Langerwehe plant will fall by more than 90%,” said Depiereux In other words, the company will release 10 5 million kilogr ams less CO2 ever y year In ter ms of over all emissions resulting from the company ’ s activities in Langerwehe , this equates to a reduction of

more than 17% and the cor responding fig ure for the entire company is 10%

The reason for the emissions not being reduced to zero by the use of hydro elec tr ic power is that there are still some indi re c t e mi s s i o n s i n c l u de d i n t h e e qu a t i o n “These relate , for example , to the constr uc tion of the power station, as well as to maintenance wor k and the tr anspor tation of electr icity to alesco,” explained Kathar ina V ö l k e r L e h m k u h l , H e a d o f t h e S c i e n t i fi c D e p a r t m e n t o f C l i m a t e Pa r t n e r G e r m a ny This cor por ate consultancy independently calculates CO2 emissions for alesco “Just ignor ing such values would not give a cred ible and ser ious calculation,” added Völker Lehmkuhl.

rugby on recycled bottles

ALTHOUGH recycling in public places has stepped up globally in recent year s, glass bottles aren’t welcome in many spor ts ven ues, for obvious reasons But Tr afalgar Par k in Nelson, New Zealand (which has an endur ing love affair with the admir al by dint of its city name), will have juice , carbonated soft dr ink, beer and wine bottles to the f o r e d u r i n g m a t c h e s f r o m t h i s w i n t e r onwards including games and tr aining ses sions dur ing the 2011 Rugby Wor ld Cup This is because it has scored what it believes to be a wor ld fir st in using sand made from recycled bottles as the founda tion for its new turf, par t of a major rede velopment project

T h e g r a s s t u r f i s a l l n a t u r a l , r o o t i n g strongly into the recycled glass sand car pet

More help with water resources

FUNDING for specific water resource proj ects in Bahr ain is to be provided by Coca C o l a a s p a r t o f t h e g r o u p ’ s g l o b a l c o m m i t m e n t t o i m p r ov i n g w a t e r q u a l i t y and availability This was announced dur ing t h e s i g n i n g i n B a h r a i n o f t h e R e g i o n a l Water Gover nance Progr amme for Ar ab States

Ten of the wor ld’s most water scarce countr ies, including Bahr ain, are located in the Middle East Along with the kingdom’s climate and increasing population, the avail ability of quality water supplies is a ser ious long ter m challenge

The United Nations Development pro gr amme ’ s Regional Bureau for Ar ab States has initiated a wide r anging water gover n a n c e s c h e m e ; C o c a C o l a ’ s i n i t i a t i ve w i l l oper ate in tandem with this

Human Resources

APPOINTMENTS

PepsiCo has announced that Chief Financial Officer Richard Goodman has been suc ceeded by Hugh Johnston, a 23 year com p a ny ve t e r a n , fo r m e r ly E xe c u t i ve Vice President of PepsiCo Global Oper a tions Goodman has been reappointed Exec utive Vice President responsible for business i n fo r m a t i o n s y s t e m s , g l o b a l p r o c u r e m e n t , global oper ations, and post mer ger integr a tion

The Coca Cola Company has announced a ser ies of management changes: Beatrice Guillaume Grabisch, for mer head of Coca Cola in Ger many, has been appointed Chief E xe c u t i ve O f fi c e r o f B e ve r a g e Pa r t n e r s Wor ldwide , its joint venture with Nestlé Guillaume Gr abisch is replaced by Hendrik S t e c k h a n , fo r m e r P r e s i d e n t a n d G e n e r a l Manager of carbonated dr inks for Coca Cola Nor th Amer ica Replacing Steckhan is Katie

Graduate first

THE fir st six Master Study par ticipants (pic tured below with diplomas) have received their degrees at the Ger man IPI Inter national Packaging Institute in Neuhausen am Rhein f a l l T h e M a s t e r s s t u d y p r o g r a m m e w a s l a u n c h e d i n 2 0 0 6 T h e M i n i s t e r o f t h e Depar tment of Education of the Etate of Schaffhausen, Rosmar ie Widmer Gysel, offici ated at the ceremony She under lined the impor tance of the IPI Inter national Packaging

John Thuestad (left) and Marcos Ramos (right)

Bayne, for mer Chief Mar keting Officer for Coca Cola Nor th Amer ica Bayne will be succeeded by Beatriz Perez New Yor k based Alcoa has elected John T h u e s t a d E xe c u t i ve V i c e P r e s i d e n t a n d Group President of Global Pr imar y Products, following Bernt Reitan' s retirement He will have over all responsibility for the manage ment of Alcoa’s alumina refiner ies and pr i mar y aluminium smelter s wor ldwide and

Institute suppor ting the packaging companies in the area and br inging added value to the region.

Professor Dr Ber nd Wilke , Head of the IPI Scientific Board and Head of Engineer ing & Te c h n o l o g y S u p p o r t a t B o s c h Pa c k a g i n g , reminded ever yone about the impor tance of qualified employees and lifelong lear ning He said that the IPI’s Master study pro gr amme with its par t time concept, the width of the subjects and the English tuition language perfectly meets the requirements of the packaging industr y

accountability for Alcoa’s pr imar y products g r ow t h p r o j e c t s , i n c l u d i n g t h e r e c e n t ly a n n o u n c e d p a r t n e r s h i p w i t h M a ’ a d e n t o develop the lowest cost, fully integr ated alu minium complex in the wor ld in Saudi Ar a bia

I n a f u r t h e r a p p o i n t m e n t , A l c o a h a s n a m e d M a rc o s R a m o s P r e s i d e n t , A l c o a Europe , succeeding Rudi Huber, who is retir ing Ramos will be responsible for coordinat i n g t h e a c t i v i t i e s o f A l c o a ’ s l o c a t i o n s throughout Europe He also continues as P r e s i d e n t , G l o b a l P r i m a r y P r o d u c t s Europe , leading the company ' s smelter s and refiner y in Iceland, Italy, Norway and Spain

Vezio Bernardi has been appointed Man aging Director of Italian Sacmi Filling to over see the company ' s integr ation into Sacmi Bever age , the new umbrella or ganisation c o m b i n i n g S a c m i F i l l i n g , S a c m i L a b e l l i n g , Sacmi Packaging and Sacmi Imola into one d i v i s i o n G i ov a n n i N e r vo h a s a l s o b e e n appointed Plant Engineer ing Manager

US functional ingredient producer Kemin Health LC has announced the appointment of Dr Michael Ceddia to Vice President of Research and Development, based in Des Moines, Iowa

FTSE4Good Index award

DOMINO, producer of in line product iden tification, tr aceability and var iable data pr int ing solutions, has been accepted into the prestigious FTSE4Good Index, having been measured against a r ange of benchmar ks, including environmental sustainability, devel oping and maintaining positive relationships with stakeholder s and upholding and sup por ting univer sal human r ights

Nigel Bond, Group Managing Director, said: “We are delighted that Domino has m e t t h e c r i t e r i a t o b e i n c l u d e d i n t h e F T S E 4 G o o d I n d e x D o m i n o c o n t i nu o u s ly reviews its policies and management systems to ensure open communication with cus tomer s and staff, and achieve the highest e nv i r o n m e n t a l s u s t a i n a b i l i t y s t a n d a r d s . Receiving this award proves we are ser ious about our cor por ate responsibility and we c o n t i nu o u s ly l o o k t o r a i s e t h e b a r even higher ”

Nigel Bond, Group Managing Director (left) and Andrew Herbert, Group Finance Director at Domino with the FTSE4Good award

From left to right: Peter Braun, Alessandro Galata, Markus Hochuli, Stefan Kraft, Georg Metzger und Theodoros Zontanos received their diplomas from Roland Luxemburger and Ingo Büren

E learning support

HALO Ltd has entered into a par tner ship agreement with the Process and Packaging Machiner y Association (PPMA) to offer a r ange of innovative multimedia based ‘On Demand’ e lear ning and suppor t packages to member s and end user s The On Demand Tr aining (ODT) and On Demand Suppor t (ODS) products may be used to suppor t individual pieces of equipment, complete production lines or process systems

Supplied simultaneously with new installa t i o n s o r de ve l o pe d fo r e x i s t i n g s y s t e ms , ODT and ODS make extensive use of advanced multimedia techniques such as ani mation, video, screen captures and search able documents for improved usability

C h r i s B u x t o n , P P M A ’ s C E O, s a i d : “ A s more and more PPMA member companies find themselves under pressure to introduce greater efficiencies into their oper ations, any new facility which enables more efficient tr aining of staff and oper ation of production processes both in house and in the field can only be a great asset The On Demand product which is now available from Halo through the PPMA is one such powerful tool and I would encour age member s to review the possibilities that it presents ”

“We are delighted to be joining forces with the PPMA,” said John Cr aig, Managing

Director of Halo “Halo needed to find a par tner ship to suppor t its continued sales and mar keting activities What better than the PPMA with its extensive 400 strong member ship networ k of supplier s and end user s?”

Schools challenge

THE Scottish Food and Dr ink Feder ation (SFDF) has been awarded £180,000 from the Scottish Government to fund a national pro gramme aimed at promoting the food and drink manufacturing industr y as a career for children and young people

Flora Mclean, Director of SFDF, said: “This is a significant investment by the Scottish Gov ernment, and SFDF is proud to continue to have a central role to play in helping to make the food and drink manufacturing sector a career destination of choice It is cr ucial for the industr y ’ s future growth and success that we attract an adequate supply of skilled people

“We now plan to roll out a robust pro gramme of activity across both primar y and secondar y schools The national programme will be designed to inspire and help school children make the connection between the food on their plates, what they are learning in school and employment in our dynamic indus tr y With rewarding career s in roles as diver se as engineer ing, mar keting or new product development, our industr y really is a wor ld of oppor tunity ”

SFDF has already produced its career s film ‘A Wor ld of Oppor tunities’ which highlights a few of these roles and features inter views with leading figures from some of Scotland’s best known food manufacturer s.

Qualification first

A NEW qualification designed to dr ive improvements in productivity and efficiency in the wor kplace is being launched this month in Eng land, Wales and Nor ther n Ireland

The Food Manufactur ing Excellence qualification will be the fir st Improve Proficiency Qualification (IPQ) to be available to food and dr ink employer s IPQs are a new family of wor k based qualifications being developed with employer s by the food and dr ink sector skills council, Improve

The qualification has been designed so that it can be adapted to suit any wor kplace improvement and tr aining str ategy to increase the per for mance of employees wor king in all roles and at all levels The qual ification is designed to be flexible so employer s can implement it in a way that wor ks best for them Improve says the qualification will sup por t food and dr ink companies’ constant dr ive to boost perfor mance in all areas of processing and manufactur ing

In br ief…

● Six new tr aining provider s have joined the UK's National Skills Academy for Food and Dr ink Manufactur ing Manchester Metropolitan Univer sity, London South Bank Univer sity, the Manufactur ing Institute , Festo, Food Dialog and NSF CMi have been approved as National Skills Academy networ k member s after submitting for mal applications ear lier this year Each will focus on a par ticular specialism under the academy banner The Manufactur ing Institute joins the lean manufactur ing networ k, while Nor thampton based tr aining provider Festo will spread its capabilities across two networ ks robotics and automation and leader ship and management.

Manchester Metropolitan Univer sity, London South Bank Univer sity, Suffolk based Food Dialog and NSF CMi from Oxfordshire will join the gener al food and dr ink networ k

John Craig, Managing Director, Halo

Events Diar y

APRIL APRIL

26th – 28th

BevTech

Renaissance Glendale Resort & Spa Glendale Arizona USA

www bevtech org

MAY MAY

18th - 20th

SWITZERLAND

Vitafoods + Finished Products Expo Geneva Palexpo Geneva Switzerland

www vitafoods eu com

25th

Soft Drinks and Juices: NPD Seminar Campden BRI Chipping Campden UK

www campden co uk

25th 26th

FiCEE Food Ingredients Central and Eastern Europe

Warsaw International Expocentre Warsaw Poland

www ficee ingredientsnetwork com

25th 26th

The Beverage Forum

Grand Hyatt New York USA

www bevereageforum com

25th 27th

Total Processing & Packaging Birmingham UK

2nd 4th

Fi Asia China (Hi+Ni) Shanghai New International Expo Centre Shanghai China

www.fiasiachina.ingredientsnetwork.com

8th

British Soft Drinks Association Industry Lunch

Plaisters’ Hall London UK

www britishsoftdrinks com

8th – 11th

IBWA Board of Directors & Committee meetings

Park Hyatt Hotel Washington DC USA

www bottledwater org

14th

Bacillus Subtilis and Sporeformers Scientific Symposium

Doubletree by Hilton Kosice Slovakia

www probiotic conference net/bacillus subtilis

16th

British Fruit Juice Association AGM/Luncheon

The Innholders’ Hall London UK www.bfja.org

JULY JULY

14th 160th

Propak China Shanghai New International Expo Centre Shanghia China www.propakchina.com

17th – 20th

IFT10 Annual Meeting and Food Expo McCormick Place Chicago USA

www am fe ift org

25th 27th

SOUTH

Africa’s Big Seven / Drinktech Africa Gallagher Convention Centre Johannesburg South Africa

www exhibitionsafrica com

events@softdrinksinternational.com

SEPTEMBER SEPTEMBER

7th – 10th

China Brew & Beverage China International Exhibition Center Beijing China www.chinabrew beverage.com

13th – 15th

International Dairy Show Dallas Convention Center Dallas USA

www dairyshow com

14th 16th

TecnoBebida Transamerica Expo Center Sao Paulo Brazil

www tecnobebida com br

14th 17th World Food Moscow ZAO Expocentr Moscow Russia www.world food.ru

20th – 21st

IBWA Board of Directors & Committee meetings Orlando USA www bottledwater org 22nd 24th InterBev Orange County Convention Center Orlando USA www interbev com

OCTOBER OCTOBER

8th 10th Fi South Africa Expo Center Norte Sao Paulo Brazil www.fievents.com

17th – 21st

SIAL Paris Nord Villepinte Paris France www sial fr

27th 03 NOV

K Show Messe Düsseldorf Düsseldorf Germany

www k online de

100 Years Ago From the Mineral Water Trade Journal of April 1910

Why not an inquiry?

Is not the position and I put this question with all due deference to the President one rather for definite scientific inquiry and authoritative experiment? The sugar situation is really a deplorable one. We are as a consequence of the present shortage in the sugar supply, and the machinations and manoeuvres of the market cornerers face to face with the prospect of a possible sugar famine Ordinary refined sugar is, at the moment of writing, 19s. 6d. per cwt. in London as compared with 14s 6d at the corresponding date of 1909. Unfortunately, too, it does not seem that we have come to the end of these inflated values Any sup plemental source of supply should be enthusiastically welcomed Any effort that would remedy a position in which the demand is greater than the supply should be conceded every practical encourage ment But I ask this in fear of trembling is the position so indubitably clear as to be beyond all question? Remember that of the

50 Years Ago

From the Soft Drinks Trade Journal of April 1960

Emergency Ward 10

Many soft drinks manufacturers watched with great interest the 'Emergency Ward 10' television programme on Friday, 11th March.

In that programme, a little girl accompa nying a daily help drank bleach which had been put into a ginger beer bottle She was rushed to hospital and her life saved only by an emergency operation

The daily help explained that her hus band had helped himself to some bleach from the laundry at which he worked and he had put it in the ginger beer bottle to take it home.

Throughout the programme, several stern warnings were given of the grave dan ger of using soft drinks bottles for such pur poses and it is to be hoped that the lesson registered with the large viewing public who regularly watch that programme

The script writer was Miss Jean Scott Rogers and the producer, Mr Rex Firkin

'Wonderful World' 'Wonderful World' is the title of the latest film produced by Coca Cola for showing to

representatives of one of the classes most vitally interested in this culture the titled landlord class only thirty three out of six hundred presented themselves in the House of Lords during the recent debate. Their absence is assuredly not traceable to the conviction that the profitable pursuit of this culture has been placed on the basis of certainty. Were this the case, they would by their presence have swelled the demand for sympathetic aid

(Home grown beet sugar potential was under political discussion at the time S F )

Hull soda waters

The Hull city analyst has just reported the result of his examination of twenty sam ples of soda water. He stated that from a bacteriological point of view the results of this examination proved that the soda waters sold in Hull were decidedly purer than those sold in London in 1907. The fault was in the insufficient care taken in washing the bottles and in the storage of the water The report concluded: “I would suggest that while, on the whole, the results of the investigation are fairly satis factory, yet the purity of these waters might in many cases be increased if the dangers of contamination were, by means of a cir cular or in some other way, brought to the

notice of the makers. In such a circular mention might be made as to the best type of bottle and the dangers of deteriorated rubber rings as outlined in this report The avoidance of wooden tanks and wooden covers in the mineral water factories and the use of proper types of filters, if any, might usefully be called attention to, as was done in London. More frequent inspection of these factories, if it were pos sible, should also yield good results ”

A Chiswick 'human document'

Edwin Free was driving a three horse van laden with mineral water Edwin himself appears to have been laden with something quite different There was a gangway fixed for the safety of foot passengers where the road was up in High Road, Chiswick, and Edwin's cart, after colliding with and dam aging this structure, pulled up without prej udice in front of a coffee shop. Constable 45 T R (which stands for T Division Reserve, and not for Tariff Reform) had seen the col lision, came up to investigate, and informed Edwin that he would be arrested for being drunk while in charge of three horses and a van. “Let me go and have a cup of tea, and I shall be all right,” said Edwin He said at Acton that he had been taught a lesson, and the magistrate, telling him to drink mineral water instead of beer, fined him 20s or four teen days

Aztecs, Egyptians and Arabians and of three capitals of the ancient world. Also included are the songs and dances of 10 countries and the favourite sports of 14 nations

'Wonderful World' took three camera crews 14 months to film During that time the crews travelled 190,000 miles; shot more than seven miles of film footage; used a cast of over a thousand; directed action in 23 different languages and dealt in 19 cur rencies

The commentary has been translated into eight different languages including two ver sion of English one for North America and one for Britain and the Commonwealth

Precarious caries contentions

youth organisations, churchgroups, schools, business groups, etc

This excellent colour/sound film runs for 43 minutes and presents an armchair tour of the world. Thirty one countries in all parts of the world are visited and glimpses of the sports, music, architecture and ways of life of the peoples of many nations are seen

The film includes shorts of 43 of the world's most colourful cities and many famous landmarks of the modern world linking them with glimpses of five primi tive civilisations those of the Toltecs,

Mr B. J. Setori at a recent Australian Federal Conference discussion stated: “Dentists have become very bombastic with their pseudo scientific pronouncements Actually, the average dentist knows no more about the theory of carbohydrate influence on dental decay than the average soft drink bottler We should do nothing to become embroiled in this argument on soft drinks and dental caries ” This arose from comment on a toothpaste firm's competi tion in which newspaper readers had been asked to list various foodstuffs in order of demerit in regard to their influence on den tal caries, the Dental Association having supplied the details on which the efforts were to be based Soft drinks were included in the list.

Sourced by Stewart Farr

Fighting micro-organisms

THE fight against surface microbial growth in laboratories has helped maintain Priorclave's position as a leading autoclave manufacturer whose entire range of autoclaves help reduce the risk of cross contamination. The surface coatings of the cabinets contain a silver based, BioCote® technology, dramatically reducing microbial growth

Loosening bulk solids

BULK solids handling specialists, Flexicon (Europe) Ltd has announced a new Sanitary Bulk Bag Conditioner for loosening bulk solids material that has compacted during storage and shipment, allowing discharge from bulk bag unloaders through the bag spouts.

Priorclave Ltd

129 131 Nathan Way London SE28 0AB, UK

Tel: +44 (0) 208 316 6620

email:sales@priorclave.co.uk www.priorclave.co.uk

rPET boost

BioCote® technology aids the fight against infection by inhibiting the growth of a wide range of micro organisms, including E coli, Pseudomonas,and MRSA on the exterior surfaces of the equipment. BioCote® has been proven to work many times through environmental studies across many disciplines, the most recent of which have been undertaken within the food industry

Flexicon (Europe) Ltd

89 Lower Herne Road

Herne Bay Kent CT6 7PH, UK

Tel: +44 (0) 1227 374710

email: sales@flexicon.co.uk www.flexicon.co.uk

The stainless steel conditioner features two hydraulic rams with specially contoured end plates that press opposite sides of bulk bags An optional hydraulically actuated, variable height turntable allows conditioning of the bag at all heights on all sides The number and pressure of hydraulic ram actuations, the height of the turntable and the number of 90 degree rotations are user adjustable.

The unit measures 2210 mm H x 3380 mm W x 1980 mm D and accommodates bulk bags of all popular sizes

Bag-in-box eco logo

ARTENIUS PET Packaging Europe (APPE) is to offer a range of preforms and containers with increased levels of post consumer recycled PET (rPET) following the signing of an exclusive agreement with plastics recycling specialist AWS Eco Plastics

Artenius Packaging UK Ltd

Gresford Industrial Park Wrexham North Wales LL12 8LX, UK

Tel: +44 (0)1978 856111

Under the agreement, AWS will become sole supplier of rPET pellets to APPE, delivering around 13,000 tonnes annually to the APPE plant in Gresford APPE is investing in excess of £250,000 in a new mixing facility at the site, where the pellets are combined with virgin material. The mixing takes place offline before being introduced into APPE’s injection moulding machines, enabling the company to produce containers with a recycled content that can be varied according to the needs of individual customers

email: Martene.Spencer@arteniuspackaging.com

www.laseda.es

IT pallet labeller

LOGOPACK International has announced a new compact print & apply pallet labelling machine, developed to suit a broad range of applications as standard and bring reduced capital cost though the economies of volume production

Rapak Clifton Road Rugby CV21 3RQ, UK

Tel: +44 (0) 1788 570612

BAG in box specialist Rapak has developed a unique, eye catching logo which can be printed on both the bag and the box to convey the message that ‘bag in box technology is green’ Rapak says the logo has been introduced to help companies who use bag in box provide valuable reassurance to their customers while at the same time contributing to an enhanced brand image for their products

The independent Life Cycle Assessment of bag in box packaging, commissioned by Rapak from PIRA, has confirmed that bag in box has excellent environmental credentials that are at least competitive with, and in many cases superior to, alternative packaging formats

email: stephanie.humez@rapak.com

Security investment

Logopak International Limited Clifton Moor Industrial Estate York YO30 4XE, UK

Tel: +44 (0) 1904 692333

email: salesonweb@logopak.net www.logopakprintandapply.co.uk

Capable of 100 pallets an hour the Logopak 800 provides a comfortable operating margin over the 60 80 pallet an hour requirement of most production lines, although the Logopak 920 series remains in production for speeds up to 150 an hour The machine incorporates Logopak's new PowerLeap 3 control system, which provides a comprehensive link with different warehouse management systems and production line PLC controls using, for example, Ethernet data and internet web browser solutions. A ten year warranty is testament to the 800 series' reliability.

Payne Giltway, Giltbrook Nottingham NG16 2GT, UK

Tel: +44 (0)115 975 9000

email: stephanieturner@payneworldwide.com

www.payne-worldwide.com

FILTRONA's Coated & Security Products Division has underlined its commitment to its Payne and Payne Security businesses with an extensive expansion and modernisation of its Nottingham based research, development and technical service facilities, thus providing the environment and equipment necessary to drive business forward With a major presence in several FMCG markets, including beverages, Payne and Payne Security is at the cutting edge of security and tear tape technology.

The project required substantial building work within the current laboratory space Now double in size, the new Technology Centre incorporates a temperature and humidity controlled analytical room and an engineering room for work on proprietary systems and reading devices, such as those used in Payne Security’s authentication technologies.

THINK FRUITY. THINK DÖHLER.

Fruitful potential for your business.

Still Drinks may not be the largest category in terms of volume, but they are growth leaders. Outstanding natural colours and flavours, functional ingredients and delicious fruit cells form the basis of Döhler’s diverse Still Drinks product concepts. For you that means:

• products with excellent price/performance potential

• outstanding flavours even at low juice content levels

• high growth rate ability through fine tuned product concepts

We deliver one-stop solutions – from first product idea to fruit juice concentrates, functional ingredients, high cloud emulsions and natural colours, right through to all-in-one compounds. We will bring your still drinks concept to life. Interested? Get in touch with We Bring Ideas to Life!