SDI 6/2010

International Packaging Exhibition

100% INNOVATIVE & 100% SUSTAINABLE!

When innovation makes the packaging of food-and-drink products smarter, more functional, more reliable and more attractive, and… designed with sustainable development in mind Come and identify the most dynamic providers and the most relevant concepts for your market. Express your distinctive identity!

EMBALLAGE 2010 offers you the breadth of a generalist trade show, combined with the depth of a multi-specialist exhibition, through new designs and spaces, specialised areas, conferences and original events.

Request your www.emballageweb.com Code

More information?

Tel. : +33 (0) 1 76 77 12 80 stephanie.dryander comexposium.com

Untapped Opportunities 34

The global carbonates sector continues to grow, but not as fast as the overall soft drinks market, reports Richard Haffner

A Clear Route 38

Thanks to its unique molecular structure and chemistry, Q Naturale allows manufacturers to develop drinks that are transparent, even when using natural colours, says Claudia Fiannaca

Spilt Milk Sparks A Packaging Revolution 40

According to Canadean’s Wisdom database, more than 50 billion cartons were filled with soft drinks in 2009, a figure that continues to rise, despite the ravages of the global economic recession, reports Richard Corbett

Securing Stability 36

Flavoured neutral dairy drinks are popular all over the world but the challenge is to create and maintain stability in products which, by their very nature, are complex and variable in their make up, writes Yves Maltete

Driving Consumer Choice 42

Sady Pridonia, one of the major producers of juice and nectars in Russia, has successfully increased its market share by working in close partnership with Tetra Pak

Published by

ASAP Publishing Limited Editor

Philip Tappenden

News Editor

Annette Sessions

Correspondents:

EUroPE

Gerard o’Dwyer

Lubomír Sedlák

Bernadette Tournay

ASIA & PACIFIC

Kelvin King

T C Malhotra

AMErICAS

richard Davis

Market Analyst

richard Corbett

Scientific Adviser

Diana Amor

Annual Subscription Rates (inc postage)

EU Member State: £110, €150

rest of World: £125, €170, $200

Individual copies: £15, €20, $27

Subscription Enquiries

Soft Drinks International Po Box 4173, Wimborne BH21 1YX, UK

Tel: +44 (0)1202 842222

Fax: +44 (0)1202 848494

E mail: subscriptions@softdrinksinternational com

Editorial News

A & S Editors

5 Gloucester Street, Faringdon, oxon Sn7 7JA, UK

Tel: +44 (0)1367 241660

E mail: news@softdrinksinternational com

Editorial Features

Soft Drinks International Po Box 4173, Wimborne BH21 1YX, UK

Tel: +44 (0)1202 842222

Fax: +44 (0)1202 848494

E mail: editorial@softdrinksinternational com

US Representative

105 South Fifth Street Paris, Arkansas 72855, USA

Tel: 00 1 479 963 6399

Fax: 00 1 775 406 5643

E mail: softdrinksjournal@msn com

Advertisement Sales

Soft Drinks International

Po Box 4173, Wimborne BH21 1YX, UK

Tel: +44 (0)1202 842222

Fax: +44 (0)1202 848494

E mail: advertising@softdrinksinternational com

© ASAP

ISSn 1367 8302 tdrinksinternational.com

In the spotlight

If there is one country that this month will grab perhaps more than its fair share of headlines then it has to be South Africa, host to the 2010 FIFA World Cup

Fulfilling our mandate as an international business title, SDI has been regularly reporting on not only South African soft drink developments but also that of the African continent. In recent issues our correspondent Kelvin King has reported on the growth of indigenous drinks such as the maize based mageu and the impact South African crops such as baobab and rooibos are having on new product development aligned to health and wellness

South Africa excels when it comes to fruit juice based drinks. The Pioneer Group which handles the Ceres brand reported that for the 2009 financial year its fruit juice category achieved volume growth on the back of double digit growth in export sales volumes Further a new juice factory for the brand is being built in Wadeville, Gauteng, to complement the group’s plant in the Western Cape

SDI has also reported that the Elgin Valley, in South Africa’s Overberg region southeast of Cape Town, is to be known officially as Appletiser Country, recognising that this is where the Appletiser brand evolved and underlining the region’s appeal to tourists as a prime fruit growing region, especially of apples, pears and grapes.

Africa is a complex continent of contrasts from the heat and dust of the Somalian desert to the lush pineapple plantations of the eastern Cape. Its diverse ethnicity is, quite rightly, central to both Coca Cola's (official sponsor of the World Cup) and PepsiCo's 2010 marketing activity. Coca Cola has taken the trophy to every nation in Africa as part of its World Cup Trophy Tour and the new global Pepsi 'Oh Africa' advertisement performed by Akon and featuring world class players Henry, Messi, Drogba, Arshavin, Lampard and Kaká

Football has been the mainstay for much promotional and marketing activity for many brands, notably Coca Cola For the first time Coca Cola will recognise the tournament's best goal celebration. Fans will be able to vote for the eventual winner online For every goal scored during the tournament and celebrated with a dance, Coca Cola will make an additional donation to its 'Water for Schools' initiative that helps provide schools with access to safe drinking water

Whilst nations eagerly absorb four weeks of international football culminating in the final on 11th July in Johannesburg, with South Africa firmly in the spotlight, let's not forget that there are still millions of Africans who do not have immediate access to arguably the healthiest hydrating drink of all water.

Soft Drinks International (1997), formerly Soft Drinks Management International (1988), was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part of it may be reproduced without written permission of the publishers Whilst every effort is made to ensure that the information contained in Soft Drinks International is accurate the editor and publisher cannot accept responsibility for errors and the views expressed do not necessarily represent those of the editor or publisher The fact that product names are not identified as trademarks is not to be taken as an indication that such names are not registered trademarks

Late Bulletin

Russian drinks and dairy group Wimm Bill Dann Foods has reported a jump in first quarter net profits, but raw milk costs soured margins. Wimm Bill Dann reported net profits of US$33 7million for the three months to the end of March, up from $12 6million in the same period a year earlier, when the company notched up $33 7million in finance costs Sales rose 19 1% to $615 3million thanks to volume growth " across dairy, beverages and baby food", as well as a boost from foreign exchange.

Funkin has given its premium cocktail mixers line a pack aging revamp and plans to launch the range in travel retail in the UK The new look seven strong Funkin range displays a new company logo and bolder colours as well as an outline of the glassware for each cocktail.

AG Barr has reported a good start to the year, boosted by strong performances from its Irn Bru and Rubicon brands In an interim statement, the soft drinks group said total sales for the period from 31st January to 29th May increased 17.9% on a like for like basis. The increase reflected the combined effects of strong underlying growth momentum in key brands and the weighting of the company ' s commercial activities towards the first half of the year

The Chairman and CEO of The Coca-Cola Co, Muhtar Kent, has been appointed as Chair of the US China Business Council (USCBC) Kent has been appointed to the Board alongside other officers and directors Indra Nooyi, Chairman and CEO of PepsiCo, is one of four members that have been appointed to the Board, while Robert McDonald, President and CEO of Procter & Gamble has been appointed Vice Chair.

Fresh Trading, the parent group of smoothie maker Innocent Drinks, narrowed its losses and increased sales in 2009, boosted by significant investment outside of the UK Fresh Trading sales for the 12 months to the end of December increased by 6.8% on the previous year to reach £112.2million (US$164million) The privately traded firm narrowed its net losses to £3million, from £7 5million in 2008

AG Barr has launched a larger 500ml Irn Bru can for the UK market in time for the FIFA World Cup. The firm is hoping to capitalise on what will be a heavy consumption period dur ing the tournament with the new size The limited edition ‘Big Match Can’ is available in regular and diet variants and will retail for £0 69 (US$1 02) for a 500ml can, £3 00 for a six pack, and £2 39 for a two litre twin pack

The Coca Cola Hellenic Bottling Co has bought back €1 05billion (US$1 27billion) of shares The firm bought back 57,000 shares on 28th May, at an average price of €18 22 per share

PepsiCo has confirmed that it will be continuing to invest heavily in China Indra Nooyi, the group’s Chairman and Chief Executive, said that, on top of the current investment pro gramme, PepsiCo had big plans for further expansion of its food and beverage operations Speaking at the World Expo in Shanghai, Nooyi said that between 10 and 12 new plants were likely, including both carbonated and non carbonated beverage production All of the new facilities will follow the green model of PepsiCo’s pioneering Chongqing beverage plant More details in our July issue

nestlé's strong quarter with water growth

NESTLÉ has repor ted food and bever age s a l e s o f C H F 2 4 3 b i l l i o n , 6 1 % o r g a n i c growth and 4.5% real inter nal growth for the fir st quar ter The company has confir med that for the full year its food and bever ages business' or ganic growth will be higher than

Encouraging but cautious

C O C A C o l a H e l l e n i c h a s a n n o u n c e d i t s fir st quar ter figures They show that in the per iod free cash flow of €65 million was an increase of €56 million compared to the per iod in 2009; volume of 431 million unit cases was 2% below the fir st quar ter of 2009, whilst net sales revenue at €1,377 million was stable compared to 2009 The company ' s oper ating profit of €52 million was 26% above that of 2009 The net profit was €25 million, compared to €7 million in the pr ior year per iod, and ear nings per share of €0 07, compared to €0 02

C o m m e n t i n g o n t h e p e r f o r m a n c e , D o r o s C o n s t a n t i n o u , t h e c o m p a ny ' s C E O, s a i d : “ We i m p r ov e d p r o fi t a b i l i t y i n t h e q u a r t e r, p r i m a r i l y r e f l e c t i n g t h e b e n e f i t f r o m e a r l i e r c o s t c u t t i n g p r o g r a m m e s a n d t h e f avo u r a bl e e f fe c t o f c u r r e n c y m ove m e n t s T h i s r e s u l t w a s a c h i e ve d a m i d s t a c h a l l e n g i n g e c o n o m i c e n v i r o n m e n t , w i t h we a k c o n s u m e r s e n t i m e n t a n d u n c e r t a i n fi n a n c i a l m a r ke t s c o n t i nu i n g t o a d ve r s e ly a f fe c t c o n s u m e r s p e n d i n g a c r o s s s e ve r a l o f o u r m a r ke t s T h i s l e d t o a f u r t h e r vo l u m e d e c l i n e i n t h e q u a r t e r ; h owe ve r, t h e r a t e o f d e c l i n e s l owe d c o m p a r e d w i t h t h e p r i o r q u a r t e r ”

C o n s t a n t i n o u a d d e d : “ We a r e e n c o u r a g e d by s o m e e a r ly s i g n s o f s t a b i l i s a t i o n i n k e y c o u n t r i e s , p a r t i c u l a r l y a c r o s s o u r e m e r g i n g a n d d e v e l o p i n g m a r k e t s We r e m a i n c a u t i o u s , h owe ve r, g i ve n t h a t t h e fi r s t q u a r t e r i s s e a s o n a l ly l e s s s i g n i fi c a n t fo r o u r bu s i n e s s a n d e c o n o m i c c o n d i t i o n s c o n t i nu e t o d e t e r i o r a t e i n s o m e c o u n t r i e s “ O u r fo c u s o n c a s h f l ow s c o n t i nu e s t o y i e l d r e s u l t s fo r o u r bu s i n e s s , w h i l e o n g o i n g fi n a n c i a l d i s c i p l i n e i s e x p e c t e d t o s u p p o r t p r o fi t a b i l i t y ove r t h e b a l a n c e o f t h e ye a r W h i l e we e x p e c t t h e p a c e o f r e c ove r y a c r o s s o u r m a r k e t s t o b e u n e v e n , w e r e m a i n c o n fi d e n t i n o u r a b i l i t y t o e f fe c t i ve ly e xe c u t e o u r s t r a t e g y i n t h e m a r ke t p l a c e fo r l o n g t e r m g r ow t h ”

in 2009 combined with an EBIT mar gin improvement in constant cur rencies Nestlé Water s posted sales of CHF 2 bil lion, 2 5% or ganic growth and 2 7% real inter nal growth The company said bottled water retur ned to growth in many impor t a n t m a r ke t s i n E u r o p e H i g h l e ve l s o f g r ow t h l e d t o m a r ke t s h a r e g a i n s , w i t h strong perfor mances from S Pellegr ino, Per r ier and Contrex Emer ging mar kets contin ued to deliver double digit growth under the Nestlé Pure Life br and Nestlé Pure Life also continued to grow in the US, while regional br ands there were impacted by pr ice led competition

Paul Bulcke , Nestlé CEO, stated: “Our strong sales perfor mance in the fir st quar ter confir ms we are captur ing oppor tunities in our different growth pillar s, both in emer ging

Can footprint widens

CROWN Holdings Inc has officially opened its new bever age can plant in Kechnec , in easter n Slovakia, to ser ve customer s in cen t r a l a n d e a s t e r n E u r o p e A t t e n d i n g t h e opening ceremony were Ter r y Car twr ight, S e n i o r V i c e P r e s i d e n t , C r ow n B e v c a n Europe and Middle East, Ken Jeffs, the com p a ny ’ s S l ov a k i a P l a n t M a n a g e r, M r Pavo l Paška, Speaker of the National Council of the Slovak Republic , Mr L’ubomír Jahnátek, Minister of Economy of the Slovak Republic , Mr Jozef Konkoly, the Kechnec municipality Mayor, and a number of Crown’s key cus tomer s from the region

“The new facility in Kechnec was com pleted ahead of schedule , with the fir st cans produced only nine months after the star t

and developed mar kets, even in a global economic environment which remains chal lenging By keeping the initiative and with appropr iate pr icing, we are building our mar ket positions in different categor ies as par t of our long ter m, disciplined commitment to sustainable , profitable growth We continue to increase investment in our br ands, our innovation and new manufactur ing and dis tr ibution capabilities, and will fur ther dr ive our efficiency progr ammes across the wor ld I therefore reconfir m our outlook for 2010, both top and bottom line improvement ”

Nestlé Food and Bever ages grew 4 6% in the Amer icas, 5 1% in Europe and 11 2% in Asia, Oceania and Afr ica. The group ' s emer g i n g m a r ke t s a c h i e ve d ove r 1 0 % o r g a n i c growth, with a par ticular ly strong perfor m ance in BRIC countr ies

of constr uction,” said Ter r y Car twr ight “This significant achievement can be attr ibuted to the syner gies between Crown’s teams, glob ally and locally, and has allowed us to ser ve our customer s quicker ”

With the addition of Slovakia, Crown now oper ates 14 bever age can plants in Europe , the Middle East and Nor th Afr ica

Minimising environmental impact was an impor tant objective for Crown when build ing the plant Using the latest sophisticated w a t e r t r e a t m e n t t e c h n o l o g y, 9 5 % o f a l l water used will be recycled Fur ther, the company is suppor ting local recycling pro gr ammes Metal can be recycled again and again and again without loss of or alter ation in quality It is per manently reusable in any for m In addition, the bever age can is the most recycled dr inks pack in the wor ld From the moment a can is collected for recycling, it can be back on the shelf within 60 days

Pictured (left to right) unveiling the plaque are: Mr Ľubomír Jahnátek, Minister of Economy of the Slovak Republic, Mr Pavol Paška, Speaker of the National Council of the Slovak Republic, Mr Jozef Konkoly, the Kechnec municipality Mayor, Terry Cartwright, Senior Vice President, Crown Bevcan Europe and Middle East, and Ken Jeffs, Crown Bevcan Slovakia Plant Manager

organic labelling rules guide

NEW EU or ganic labelling r ules may not be w i d e ly e n o u g h u n d e r s t o o d by t h e fo o d i n d u s t r y, a l e a d i n g o r g a n i c b o d y h a s w a r n e d O r g a n i c F a r m e r s & G r o w e r s ( O F & G ) i s c o n c e r n e d t h a t r e g u l a t i o n changes which introduce a new compulsor y EU or ganic logo in July are not being pro moted heavily enough among or ganic man ufacturer s and food producer s In addition, a steady stream of changes and clar ifica tions to the new r ules have led to a degree of confusion about their implementation

In a bid to tackle the issue OF&G has produced a definitive guide to the new reg ulation which is available to ever yone in the sector The company has published a clear and full explanation of the new labelling regulations, including how the new logo should be used, along with the mandator y text around it

The company ’ s Chief Executive , Richard Jacobs, explained: “The introduction of the new labelling regulation, including a new, compulsor y logo, has been something of a tor tuous process Requirements have been changed a few times and our processing cer tification team have been putting pres sure on var ious official bodies on a daily basis to get clar ification

Glucose expansion

TATE & Lyle has completed commissioning the major expansion to the glucose manu factur ing lines at its cor n wet mill in Slova kia’s Tr nava region

The expansion will see the plant multi plying its total capacity in glucose syr ups with the business looking to take advantage of increasing demand in a fast growing par t of Europe This development is par t of the project announced at Tate & Lyle’s prelimi nar y results in May 2009 to expand the S l ov a k i a n p l a n t i n o r d e r t o s u p p l y t h e increased EU isoglucose quota.

“With the extension, we will gain pro cessing flexibility which will enable us to de ve l o p e ve n mo re v a r i e t i e s o f g l u c o s e syr ups and isoglucose blends in order to offer the tailored solutions our customer s require ” said Beata Endre , Product Man ager, Liquid Sweetener s

Valentin Stanimirov, Vice President Sales Liquid Sweetener s and Industr ial Starches, added: “Despite the effects of the eco nomic downtur n, demand for glucose has stayed relatively stable over the last year This, combined with the effects of the EU Sugar Regime refor m and the fact that leading manufacturer s have taken the deci sion to expand their Centr al and Easter n European oper ations, makes us confident that the newly expanded plant will be a great success ”

“We now have what should be the final

i n f o r m a t i o n a n d t i m e i s v e r y t i g h t f o r or ganic processor s to implement the regu lations with regard to their packaging for new products that will hit the shelves from July ”

The OF&G guidance on the new regula tions is available for anyone to download free of char ge from the front page of the or ganisation’s website

BBWP membership grows

ICENI Natur al Miner al Water and Ice Valley produced by Shepley Spr ing have joined Br itish Bottled Water Producer s, the associa tion which represents small and medium sized bottled water supplier s

Iceni Natur al Miner al Water is based in Duxford Gr ange in South Cambr idgeshire

The name der ives from the Iceni tr ibe who were a local and ancient tr ibe of war r ior s l e d by Q u e e n B o a d i c e a T h e c o m p a ny ' s

Managing Director, Brett Fleming Jones, said: “Iceni offer s a good balance of miner als and is dr awn from a young and continuously replenished aquifer Our message of sustain ability includes the fact that we don't have to tr anspor t water long distances to refresh the thir st of those customer s in the South East of England "

Ice Valley Natur al Miner al Water is based near Hudder sfield in Yor kshire The water is sourced from the hear t of the Yor kshire Pennines. “Our s is an exceptional natur al miner al water dr awn from an ancient source in the hear t of the Pennines Shepley Spr ing Ltd is the UK’s lar gest independent bottled water company We supply over 100 million bo t t l e s o f wa t e r e a c h ye a r, ” s a i d Ja me s Smith, Managing Director

According to BBWP's Director, Jo Jaco bius, there is increased interest amongst a lar ge number of consumer s, retailer s and fo o d s e r v i c e c u s t o m e r s a b o u t r e g i o n a l i t y, natur alness, source and provenance “Many people nowadays express a preference for Br itish her itage and it is therefore no sur pr ise that in 2009 sales of Br itish water s we r e u p 5 % c o m p a r e d w i t h i m p o r t e d w a t e r s F o r t h o s e c o n c e r n e d a b o u t t h e health of the environment and their own h e a l t h , b o t t l e d w a t e r s o u r c e d l o c a l ly i n Br itain is a sound choice”, she said

The new EU organic logo Richard Jacobs

Spanish water body addition

SEVERN Trent Ser vices Apliclor, a leading supplier of potable and wastewater treat m e n t s o l u t i o n s , h a s b e e n s e l e c t e d a s a member of the Board of Director s of the A s o c i a c i ó n E s p a ñ o l a d e E m p r e s a s d e Tr atamiento y Control de Aguas Aqua España The company has been nominated t o j o i n e i g h t o t h e r r e p r e s e n t a t i ve s w h o have responsibility for the management of the association, which includes more than 130 or ganisations from the Spanish water sector

According to Car los Mar tín (pictured) Commercial Director of Sever n Trent Ser v ices Apliclor, “We are delighted to have been nominated to the Aqua España board of director s This is the most impor tant and influential association in the water treat ment sector in which the leading compa nies in Spain are represented ” Aqua España is a nationwide non profit association with 25 year s ’ exper ience in business leader ship specialising in, and pro fessionally dedicated to, the treatment of water for industr y, human consumption, the domestic sector and the public pr ivate sec tor s, based on cr iter ia of safety and sustain

Another strong year

SPEAKING at the company ' s AGM John Nichols, Non Executive Chair man of Nichols plc , the soft dr inks group and maker of Vimto, said that 2009 had been an excep tionally good year for the group and that the

a b i l i t y A q u a E s p a ñ a m e m b e r c o m p a n i e s r ange from small and medium sized, family based or ganisations to multinational enter pr ises, all specialising in water treatment and control

Aqua España is a founder member of Aqua Europa, the European Water Treat m e n t F e d e r a t i o n , w h i c h c o o r d i n a t e s a n d combines the national associations and rep resents their common interests in dealings with the European institutions and bodies

momentum has continued into the fir st par t of 2010

He said: “Sales in the new financial year, despite strong compar atives, are well ahead of last year and our own inter nal expecta tions In the UK, tur nover is significantly up and we have out perfor med the mar ket as a whole continuing to improve our mar ket share

“ V i m t o C h e r r y, o u r n e w f l avo u r, w a s launched in a carbonated for mat in Januar y and to date sales have also significantly e x c e e d e d o u r i n i t i a l p r o j e c t i o n s V i m t o C h e r r y i n d i l u t e t o t a s t e fo r m a t w a s launched into the tr ade in Apr il and has

In br ief…

● Air Control Industr ies, leading UK manu facturer of bottle and can dr ying systems is m ov i n g t o n e w a n d l a r g e r p r e m i s e s i n A x m i n s t e r T h i s m ov e w i l l p r ov i d e f o r i m p r ov e d a n d e x t e n d e d m a n u f a c t u r i n g capabilities combined with enhanced test and development facilities As well as pro viding scope for growth and reor ganisation of manufactur ing processes for greater effi ciency, the company says its new site (pic tured) has much better access for today’s lar ge tr anspor t vehicles, which will greatly improve handling of goods inwards and outwards.

● GEA will be the main sponsor of this month's 42nd Nordic Dair y Congress tak

European vending event

MADRID is the venue for this month's European Vending Association's conference , 'Vending 2020, A Glimpse into the Future of Vending '

The objective of the conference is to anticipate the future trends that may affect the industr y in the coming 10 year s The conference , to be held at the Hotel Miguel Ángel, star ts with a welcome dinner in the renowned Real Madr id Stadium, Santiago Ber nabéu, on 10th June 2010.

A gener al over view on the future demo gr aphics for the next 15 year s, in Europe and abroad, will be presented by an official from the European Commission The con ference then focuses on giving par ticipants a detailed analysis on societal trends in t e r m s o f t a s t e s , c o nve n i e n c e a n d m a ny other factor s

The forecasts will be presented by Data monitor co author s of the EVA studies on t h e ve n d i n g m a r k e t a n d t h e c o n s u m e r These trends are more than likely to br ing about substantial changes in European legis lation This will then be discussed and antic i p a t e d i n t h e s e c o n d p a r t o f t h e conference

been similar ly well received

“Inter nationally, Vimto has begun the year strongly and we expect a similar tr ading pat ter n to last year with our fir st half year sales benefiting from the slightly ear lier timing of Ramadan in 2010 over 2009”

Nichols added that the company ' s dis pense oper ation, which now includes the recently acquired Ben Shaws business, has star ted the year well and, tr ading ahead of the Board’s expectations “With the key summer tr ading per iod still ahead, we are extremely pleased with the Group’s per for mance so far and the Board is confident of deliver ing another strong year ”

ing place in Hämeenlinna, Finland This year the congress, which r uns from 17th to 19th June will offer a comprehensive over view under the theme: New Technologies and Innovations in the Dair y Industr y GEA will be showing 3D animations of its processes on its stand and two senior engineer s from the company will hold seminar s on special ist subjects

Carlos Martin

Vimto's new flavour has exceeded projections

Afr ica

First returns from sustainable cocoa scheme

TWO far mer co oper atives in the Côte d’Ivoire , which last August became the fir st to receive UTZ Cer tified cocoa cer tificates, have now received premiums wor th over U S $ 4 0 0 , 0 0 0 fo r d e l i ve r i e s o f s u s t a i n a bl e cocoa beans since October 2009

The co oper atives, Co oper ative Agr icole de Fiedifoue and Coopaga, wor ked for eight months with Car gill Cocoa & Chocolate and the Solidar idad or ganisation, with suppor t from the Dutch Sustainable Tr ade Initiative , to qualify for cer tification

UTZ Cer tified Good Inside is a sustain ability progr amme dedicated to creating an open and tr ansparent mar ketplace for agr i cultur al products Car gill was a co founder of the scheme

“The UTZ Cer tified cocoa progr amme was set up to help produce more sustain ably and to improve the incomes and liveli hoods of the far mer s that produce it,” said Harold Poelma, Car gill’s Managing Director of Cocoa, at a ceremony held to hand over the inaugur al premiums “These premiums recognise the hard wor k under taken by the far mer s and demonstr ate we are fulfilling our aims.”

Packaging revival target

THE gover nment of Mozambique is keen to breathe new life into the countr y ’ s packaging industr y, with bottles for soft dr ink produc er s a pr ior ity Mozambique does already have a number of packaging producer s but many are linked to major clients, forcing smaller companies to seek their bottles and other packaging supplies outside the countr y

The situation was even wor se in r ur al areas, the Minister of Industr y and Tr ade , Antonio Fer nando, told an inter national con ference on oppor tunities in the packaging industr y, held in Maputo The event was or ganised by the Institute for the Promotion of Small and Medium sized Companies, a gover nment led or ganisation

Fer nando said that boosting the quantity and quality of local packaging would be in line with gover nment policy to maximise local sourcing, both for domestic consump tion and expor t

Quality packaging was essential to min imise waste and to present goods to best effect, he said

Centre of Excellence

THE Coca Cola system in souther n Afr ica has long been renowned for its dedication to tr aining young executives and other staff in management, mar keting and production s k i l l s N ow C o c a C o l a S o u t h A f r i c a h a s teamed with Wits Business School to create an Afr ica Centre of Excellence in Mar keting

The Wits Business School is par t of the highly regarded Univer sity of the Witwater sr and, usually known more familiar ly as Wits Univer sity South Afr ica is big on centres of excellence which have been created in sev er al fields, often with a combination of pr i vate and academic suppor t

The Afr ica Centre of Excellence stands proud because of the calibre of both its academic environment and its wor ld leader cor por ate backer It is already gaining pr aise for stressing that it will be proactively seek ing students from throughout Afr ica and not just from within South Afr ica

The centre will offer a master’s degree in str ategic mar keting

Also of significance is the probability that it will become a breeding ground for a new gener ation of mar keting achiever s through its networ king, research, publishing and cor por ate commentar y William Egbe , President of CCSA, said the new chair would be “ an exciting platfor m to acceler ate the level of skills”

No one knows your plant better than you yourself. That’s why we customise our lines to suit your visions – never the other way round. Just tell us your destination: we’ll find the route, supply the equipment, and stay with you until you arrive where you want to go. There’s only one thing you’ll never get from us: limitations. Because you are the sole arbiter of what’s possible. www.krones.com want it? We build it!

The machines of the ErgoBloc L have been awarded the enviro seal, by virtue of their minimised media consumption.

Coke launches Unity Cup

IT'S a big year for football soccer to some reader s in Afr ica, and not only for the 2010 FIFA Wor ld Cup tour nament which is cur rently under way, with Coca Cola as a major sponsor Among other football events is the inaugur al Unity Cup, or ganised in par t ner ship with the Special Olympics

To be held on 3rd July in Cape Town’s mighty new Green Point Stadium built specifically for the FIFA Wor ld Cup and des tined to be an endur ing legacy just a few hour s before the tour nament’s semi final, it will feature teams of Special Olympics ath letes, playing alongside football legends and o t h e r c e l e br i t i e s , i n c l u di n g So u t h A f r i c a ’ s President Jacob Zuma

The goal of the event is to suppor t inclu sion and acceptance of people with intellec tual disabilities and is an extension of the Special Olympics Unified Spor ts progr amme “The Unified Spor ts exper ience benefits not only our athletes but also the par tner s involved without disabilities as we promote a

Mageu number 1 takes a taxi

AFRIC A's distinctive mageu bever ages are on the mar ket these days in a choice of flavour s, with impressive packaging and suppor ted by competitions, point of sale merchandising and promotions But this tr aditional dr ink which or iginated in the mine townships, as a source of sustenance and ener gy, is ver y much a dr ink of the people

Now Foodcor p Bever age Division’s big s e l l i n g M a g e u N u m b e r 1 r a n g e i s o u t amongst the people , in the townships, urban distr icts and suburbs Mageu has linked with ComputaNet to take a cab 39 minibus taxis, in fact

The taxis, par t of the Qantum f l e e t , h ave b e e n t r a n s fo r m e d with eye catching wr ap br anding which promotes the r ange as ‘My Number 1 Power Dr ink’ Mar ita De Wet, ComputaNet’s mobile manager, believes “the

global community of inclusion and accept ance , ” said Timothy Shr iver, the or ganisation’s Chair man and Chief Executive

“Thanks to our global par tner Coca Cola,

while the wor ld’s attention is focused on football, we can continue to share the mes sage that spor t is a powerful agent to br ing together people from all walks of life ”

creative is some of the best we have done for any br and” The mobile billboards are cover ing routes in Gauteng, Mpumalanga, the Nor th West and Limpopo

Foodcor p created the taxi project as par t of a campaign to launch a new var iant, New Mageu Number 1 Smooth, as well as ensur ing that the br and enjoys high awareness in a competitive mar ket

Contr ibuting to this awareness have been a ser ies of promotions including one which delivered two weekly pr izes of R1000 in cash and another offer ing limited edition t shir ts Both of these revolved around a barcode submission mechanic

In br ief… (0)1202 842222

● Centur y Bottling Company, which is par t of the Coca Cola Sabco group, gener ated enor mous interest with its 2010 COPA C o c a C o l a yo u t h s o c c e r t o u r n a m e n t i n Kampala Or ganised with the suppor t of the National Council of Spor ts, this led to the creation of the COPA Coca Cola Dream Team 2010 which is visiting South Afr ica this month for wor ld class tr aining and to play in the Inter national COPA Coca Cola tour na ment Team player s are also attending a Wor ld Cup game

● Sachet water vendor s in Niger ia’s Benin City, Edo State , are upset because their busi ness has been hard hit by the state’s Task Force on Street Tr ading and Beautification Improvements to mar ket areas and other urban renewal wor k are cited as reasons for c l a m p i n g d ow n o n t h e s o c a l l e d ‘ p u r e water’ seller s, but the campaign is also in line with state laws prohibiting street tr ad ing Some of the vendor s have not only b e e n c l o s e d d ow n bu t h ave a l s o b e e n ar rested and fined A group of women ven dor s has been active in seeking a change of policy, while also calling for the state gov er nment to provide refuse facilities Sachet and water bottle r ubbish is a major prob lem in the city

● Rwanda’s soft dr inks and beer producer Br alirwa is enjoying success with its three year sponsor ship of the National Football League which is now br anded with the Pr imus name Each year the league will be fo l l owe d by a P r i mu s C u p t o u r n a m e n t , extending the sponsor ship’s impact

Cape Town’s magnificent new Green Point Stadium

Street Style world final

SOUTH Afr ica is buzzing at present with the FIFA Wor ld Cup and other football happenings, but the countr y has already seen the finals of another soccer ser ies which involved over 5000 competitor s in 221 national qualification tour naments in 60 countr ies

R e d B u l l S t r e e t S t y l e i s a f r e e s t y l e s o c c e r c o m p e t i t i o n ,

attr acting a good tur nout of spectator s around the wor ld They have the oppor tunity in most places to get close to the action, with the Red Bull br and ver y much to the fore

As the tour nament progressed, media attention also r amped up The wor ld final in Johannesbur g was watched by jour nalists from more than 30 countr ies Not sur pr isingly, the Jobur g crowd was loud in their suppor t of local hero Kamal Ranchod (21) who did indeed perfor m near perfectly, making it through to the final

Norway’s Ander s Solum (27) managed to present more tr icks to take the gold His gr avity defying moves amazed the judges “I don’t know a single professional footballer who can do these tr icks,” said Geor ge Weah of Liber ia, three time Afr ican Footballer of the Year and holder of sever al other titles, including Afr ican Player of the Centur y

“Today we witnessed what it really means to have perfect control of the ball It took a lot of time to come to a decision about which countr y should walk away with the title ” Chr istian Mayor ga from Colombia took third place , followed by Austr ia’s Far uk Onmaz And Red Bull won globally

Local hero Kamal Ranchod in action at the Red Bull Street Style World Final, watched by the eventual winner, Anders Solum

Middle East

Coca-Cola UAE plant wins award

UAE bottler Al Ahlia Gulf Line’s UAE pro duction plant in Al Ain has picked up a prestigious bottling oper ations award for e nv o n e n a p e o o n g h e 122 plants in 34 countr ies covered by the C Among the eight finalists were two other Middle Easter n facilities, in the kingdoms of Bahr ain and Jordan

An inter national jur y assessed the envi ronmental perfor mance of bottling plants in the fields of water use , ener gy consumption and waste management, as well as positive contr ibutions to sustainable communities

The jur y included representatives of the United Nations Development Progr amme

Al rawabi certification

UA E b a s e d j c a n d d a i y p o A l Rawabi Dair y celebr ated its 20th anniver sar y in style recently One highlight of the gala event was the presentation by the Br itish Consul Gener al, Guy War r ington, of three management cer tifications from the Br itish S t Food Safety ISO9001 Management

From left: Coca Cola’s Ian McLaughlin, David Swan, Ahmet Bozer

E nv i r o n m e n t a n d Te c h n o l o g y F o u n d a t i o n , and Stockholm Inter national Water Institute Senior Coca Cola executives also ser ved on the judging panel

“ We a r e d e l i g h t e d t o b e r e c o g n i s e d among the most successful bottling par tner s in the region,” said David Swan, Gener al

“Management systems offer companies t a n g i bl e r e s u l t s , f r o m s t r e a m l i n i n g c o s t s , instilling customer confidence and minimis ing r isks,” said Omar Rashid, BSI’s Sales and Mar keting Manager for the Middle East and Afr ica “The ISO14001 for Environmental M a n a g e m e n t i s e s p e c i a l l y p o p u l a r a s i t helps address the delicate balance between maintaining profitability and reducing envi ronmental impact With the commitment of the entire or ganisation, as we have seen from Al Rawabi, both objectives can be achieved ”

Rashid pointed out that the ISO22000 in Food Safety “is a relatively new manage

Manager of the Coca Cola bottling oper a tion in the UAE

And Ahmet Bozer, President of the Coca Cola Eur asia and Afr ica Group, said at the awards ceremony that “ our commitment to sustainability is based on enlightened self interest”

ment system which was developed as a result of consumer demand for higher food safety standards. Al Rawabi is one of the fi r s t c o m p a n i e s i n t h e r e g i o n t o h av e achieved the cer tification ”

A s we l l a s p r o d u c i n g a n d d i s t r i bu t i n g products in the UAE, Al Rawabi also sup plies customer s in Oman, Qatar, Kuwait and Saudi Ar abia

In br ief…

● Egyptian juice and dair y producer Juhayna Food Industr ies’ planned IPO, which we repor ted in SDI May issue , could be delayed by a major fire at its yoghur t factor y in an outer suburb of Cairo The company has stressed that its pr ior ity is to get on top of production difficulties caused by the fire and that it will readdress the IPO once the situ ation has been resolved

● Saudi bottler Pepsi Cola Bugshan, also known as Saudi Industr ial Projects Co, is wor king on a fur ther substantial financing ar r angement with Shar iah compliant institu tions Its aim is to r aise about US$100 mil l i o n fo r e x p a n s i o n p r o j e c t s T h e A h m e d Salem Bugshan Group has signalled that it w i s h e s t o p l a c e a l l i t s b o r r ow i n g s w i t h Islamic banks and institutions It began wor k ing towards this with an initial US$25 million placement in 2007 and is cur rently more than 60% of the way towards its goal Its ini tiatives have the ongoing suppor t of the Islamic Cor por ation for the Development of the Pr ivate Sector The Bugshan Group is itself active in Islamic banking, with a lar ge stake in a Bahr ain bank

From left: Dr Ahmed El Tigani Abdel Rahim, Al Rawabi’s General Manager; Rashid Ahmed Bin Rasheed, the Chairman; and Guy Warrington, the British Consul General.

Pepsi’s community commitment

THROUGHOUT the Middle East, PepsiCo and its bottler s are boosting their commit ment fur ther to both funding and being actively involved in community projects Pep siCo Jordan has an impressive por tfolio of projects, including sponsor ship of the Dead Sea Ultr a Mar athon and or ganising events for women

T h e To m o o h a n n u a l s c h o l a r s h i p p r o gr amme is a continuing affair, now in its fifth year in Lebanon, four th in Jordan and third in Egypt

This was the fifth year of PepsiCo Jor dan’s involvement in the Dead Sea Ultr a Mar athon, which is promoted as the ‘Run to t h e L owe s t p o i n t o n E a r t h ’ M u h a n n a d Saleh, the company ’ s Sales and Mar keting Director, said the mar athon which has been held for 17 year s had become an impor tant national spor ting event “because o f t h e u n i q u e a t h l e t i c a n d h u m a n i t a r i a n value it offer s, as the proceeds help cover sur ger y expenses for the Society for the Care of Neurological Patients”

The society or ganises the mar athon Pep siCo’s involvement includes supplying water and gifts to r unner s, as well as distr ibuting other soft dr inks to spectator s A team of 18 r unner s from the company ’ s staff took par t this year

To m o o h g r e w f r o m Pe p s i C o ’ s 2 0 0 5 p l e d g e t o e m p owe r yo u t h i n t h e A r a b wor ld through education The progr amme f o c u s e s o n d i s a d v a n t a g e d c o m mu n i t i e s , based on individual needs, and PepsiCo’s funding has grown substantially over the year s

At a ceremony to mar k the fifth year of the progr amme in Lebanon, Talal El Khalil, G e n e r a l M a n a g e r o f t h e Pe p s i C o E a s t M e d i t e r r a n e a n B u s i n e s s U n i t , s a i d t h a t Tomooh was “ one of the many ways in which PepsiCo suppor ts Lebanon’s national educational development and economically challenged youth who wish to fur ther their education, build their self confidence and become active and productive par ticipants in society”

T h e c e r e m o ny w a s a t t e n d e d by t h e countr y ’ s Minister of Education and Higher Education, Dr Hassan Mneimneh

Iconic support for Qatar show

ALI Bin Ali Pepsi, PepsiCo’s bottling par tner in Qatar, is to be both a sponsor of the sec ond Made in the USA Qatar Exhibition and also an exhibitor The 2010 exhibition, o r g a n i s e d by D o h a E n t e r p r i s e s , w i l l b e staged at the Doha Inter national Exhibition Center from 12th to 15th October

“Pepsi is an Amer ican icon and their par ticipation holds tremendous weight with US based small to medium enter pr ises looking to expor t to the Gulf for the fir st time , ” said Rashid Al Kuwar i, Chair man of Doha Enter pr ises

Ahmed Hashem, Gener al Manager of Ali Bin Ali Pepsi, pointed out that “the GCC continues to represent a highly attr active g r ow t h m a r ke t a n d a s o l i d i nve s t m e n t

Military clamp down on retail concessions

A SENIOR officer of the Inter national Secu r ity Assistance Force Afghanistan (ISAF) has confir med that a number of commercial concessions, many of them providing soft dr inks, are being shut down and that ISAF will reduce the amount of canned and bot tled goods coming into the countr y

“From the moment Gener al McChr ystal and I ar r ived in Afghanistan last summer, we began looking for ways to do things more efficiently across the battlefield,” said Com mand Ser geant Major Michael Hall “This e f f o r t i n c l u d e s m ov i n g a n d r e a l l o c a t i n g resources to better accomplish our mission oman safety event is a first

JUICE dair y and other soft dr inks producer s are backing a food safety conference to be held in Oman in October this year Or gan ised by Oman Inter national Tr ade and Exhi bitions (OITE), this is a fir st ever event and is being planned with the assistance of a food safety advisor y committee

The committee involves representatives of sever al gover nment bodies and the pr ivate sector, including bever age producer s, retail er s, cater ing ser vices and the hospitality industr y, all of which have a stake in soft dr inks

Among them are juice producer A’Safwah

Opening the first Made in the USA Qatar Exhibition last year

proposition among multi national companies looking to expand their inter national foot pr int

“Exhibitions such as this offer a great plat for m for companies to networ k and explore new local connections that could tr anslate into lucr ative business oppor tunities ”

“One of the ways we ’ re going to do that i n o r d e r t o a c c o m m o d a t e t h e t r o o p increase and get refocused on the mission at hand is to cut back on some of the non essentials ”

Hall pointed out, accur ately enough, that “this is a war zone , not an amusement par k”

There will, however, be no let up on the supply of bottled water to troops at bases and forward positions

“What it comes down to is focus, and to using the resources we have in the most efficient and effective ways possible , ” said Hall “Supplying non essential luxur ies to big bases like Bagr am and Kandahar makes it harder to get essential items to combat o u t p o s t s a n d f o r w a r d o p e r a t i n g b a s e s , where troops who are in the fight each day need to be resupplied with ammunition, food and water ”

Dair y, National Miner al Water, and Nestlé O m a n Tr a d e w h o s e p o r t fo l i o i n c l u d e s Libby’s juice , Per r ier, Masafi Miner al Water, Power Hor se Ener gy Dr ink and Fayrouz bever ages

A’Safwah Dairy delivery van.

India

Pepsi and Tata in health deal

TATA Tea and Pepsico, have signed an MoU fo r a j o i n t ve n t u re i n t o n o n c a rbo n a t e d ready to dr ink bever ages in the health and wellness categor y A Ratan Tata led business c o n g l o m e r a t e a n n o u n c e d t o t h e s t o c k exchanges that a definitive agreement for the joint venture could be expected in the coming months

T h e p r o p o s e d j o i n t ve n t u r e i s n o t i n t e n d e d t o c o n f l i c t w i t h a ny e x i s t i n g ar r angements of the par ties The tr ansaction will be subject to cor por ate and statutor y approvals as may be required More infor ma tion on the joint venture will be disclosed once the companies str ike a definitive agree

new corporate identity

TATA Tea, a par t of the Tata group, has re named itself Tata Global Bever ages Ltd to reflect the group ’ s inter national standing The m ove c a m e a ye a r a f t e r t h e c o m p a ny announced a str ategic reor ganisation of its bever age business

The company ' s board of director s have agreed to change the names of Tata Tea Tet ley, Eight O’ Clock Coffee and other com p a ny b r a n d s u n d e r a s i n g l e c o r p o r a t e identity Tata Global Bever ages Limited

The decision had been taken subject to the approval of the shareholder s and Centr al Gover nment, stated a company release Fol lowing the oper ational integr ation of its five bever age businesses, announced last year, Tata Global Bever ages will unite all the bever age interests mar king another step in its tr ansfor mation to become a global leader in ‘good

ment, the company stated

Senior executives close to the develop ment said the joint venture was likely to have equal par ticipation from both compa nies However, it is not clear whether the par tner ship will be limited to India or will extend to var ious ter r itor ies

Tata Tea began its jour ney of tr ansfor ma tion into the 'good for you ' bever ages with the launch of Himalayan natur al miner al water and T!ON, a dr ink made from fr uit juice , tea extr acts and ginseng, which has been launched in south India

Ta t a Te a h a s i d e n t i fi e d fo u r g l o b a l br ands Tata Tea, Tetley, Good Ear th, and Himalayan which would have global scale . While Tetley is already a wor ldwide br and, Tata Tea and Himalayan are strong br ands in the Indian mar ket and Good Ear th is a strong player in the US

PepsiCo, on the other hand, has a pres e n c e i n t h e h e a l t hy b e ve r a g e s s e g m e n t through the spor ts dr ink, Gator ade , and fr uit juice , Tropicana The company is also going through a global move to make its products more healthy

for you ’ bever ages Cur rent br and names will remain for the products

Tata Tea Vice Chair man, R Kr ishna Kumar, said after the announcement that “it demon str ates our intent to build a new and strong global br and ”

Tata Tea, which has a presence in many countr ies, had acquired sever al global compa nies in the past year s such as Eight O'Clock Coffee and Tetley

Set up in 1964 as a joint venture with UK based James Finlay and Company to develop value added tea, the Tata Tea Group of Com panies, which includes Tata Tea and the UK based Tetley Group, today represent the wor ld's second lar gest global br anded tea oper ation with product and br and presence in 40 countr ies Among India's fir st multina tional companies, the oper ations of Tata Tea and its subsidiar ies focus on br anded product offer ings in tea but with a significant presence in plantation activity in India and Sr i Lanka

The consolidated wor ldwide br anded tea business of the Tata Tea Group contr ibutes to

International presence grows

THE Inter national Food & Dr ink Expo India 2010 repor ts that two key inter national tr ade associations Sopex and ProChile have confir med their suppor t: Sopexa, responsible for promoting French food and bever age companies in potential expor t mar kets, had a modest presence in the inaugur al 2009 show, but expects to deliver an increased number of exhibitor s this year

S e r g e M o n z i e , I n t e r n a t i o n a l E x h i b i t i o n s Depar tment, Sopexa said: “We are delighted to suppor t the Inter national Food & Dr ink Expo India once again The Expo is the most c o m p r e h e n s i ve t r a d e s h ow g a t h e r i n g o f inter national food and bever age companies in India, who are keen to inter act with the countr y ’ s buyer s ”

ProChile , who added to its global net wor k with the opening of a new office in Delhi in 2009, has also confir med it will be or ganising a pavilion this year This is the fir st time Chile will be represented at the Inter national Food & Dr ink Expo India

W i t h a C h i n e s e g r o u p o f c o m p a n i e s already confir med and the prospect of pavil ions from Austr alia, Italy, South Afr ica, UK and the USA, the event is on tar get to offer India’s food, bever age and hospitality buyer s the best possible mix of inter national and national supplier s, all under one roof

The Inter national Food & Dr ink Expo India 2010 will take place from 2nd to 4th December, Pr agati Maidan, New Delhi

w w w . s o f t d r i n k s i n t e r n a t i o n a l . c o m

around 86% of its consolidated tur nover with the remaining 14% coming from bulk tea, coffee , and investment income The company is headquar tered in Kolkata and owns 27 tea estates in the states of Assam and West Ben gal in easter n India, and Ker ala in the south.

“Our macrosnacks business gained share in key mar kets and we posted solid per for mance in bever ages growth in developing mar kets and improving top line trends in Nor th Amer ica,” PepsiCo Chair man and ief

● Developing mar kets such as India played a major role in the 13% net growth income posted by US based PepsiCo for the fir st quar ter of 2010 The company had a net income of US$1 1 billion (Rs 4,900 crore) in the year ago per iod Its net revenue grew by 13% to US$9 3 billion( Rs 41,385 crore) against US$8 2 billion (Rs 36,490 crore) recorded in the fir st quar ter last year

CEO, Indr a Nooyi, said in a statement

● Dr ink technology India and Inter national PackTech India are being mar keted jointly by Messe München and Messe Düsseldorf The joint venue , which takes place from 18th to 20th November 2010, for both tr ade fair s will be the Bombay Exhibition Centre in Mumbai There are two tr ade fair heavy weights behind this cooper ation: dr inktec , leading wor ld fair for bever age and liquid food technology, in Munich, and inter pack, a leading tr ade fair for the packaging industr y, in Düsseldorf

● C o c a C o l a I n d i a h a s b e e n aw a r d e d t h e S o c i a l a n d C o r p o r a t e G ove r n a n c e Aw a r d f o r B e s t P r a c t i c e s i n C o r p o r a t e S o c i a l R e s p o n s i b i l i t y 2 0 0 9 T h e aw a r d w h i c h h a s b e e n i n s t i t u t e d by B o m b ay S t o c k E x c h a n g e L i m i t e d , N a s s c o m F o u n d a t i o n a n d T i m e s F o u n d a t i o n r e c o g n i s e s a n d h o n o u r s o r g a n i s a t i o n s fo r t h e i r c o n t r i bu t i o n t o s o c i e t y C o c a C o l a I n d i a w a s d e c l a r e d a s o n e o f t h e fo u r w i n n e r s o f t h e aw a r d i n r e c o g n i t i o n o f i t s c o m mu n i t y d e ve l o p m e n t a n d s u s t a i n a b i l i t y i n i t i a t i ve s r e g a r d i n g m a r ke t p l a c e , w o r k p l a c e , e n v i r o n m e n t a n d t h e c o m mu n i t y

Asia Pacific

F&n sells its glass business

MALAYSIAN soft dr ink bottler Fr aser & Neave Holdings has divested its glass business

Malaysia Glass Products for str ategic rea sons, leaving it free to focus on fur ther devel opment of its food and bever age oper ations It also has extensive land holdings

The glass production facilities of Malaysia Glass, which include plants in China, Thailand and Vietnam as well as Malaysia, have been bought for US$221 7 million by a new joint venture for med by Thailand’s Ber li Jucker Pub lic Company (BJC) and ACI Inter national, an Austr alian based wholly owned subsidiar y of Owens Illinois (O I) which is the wor ld’s biggest maker of glass packaging

BJC , incor por ated in Thailand in 1882, is a major producer and distr ibutor of consumer goods in Asia It is active in glass manufactur ing through its subsidiar y Thai Glass Industr ies

Tan Ang Meng, F&N’s Chief Executive , said the group ’ s investment in the glass business over the past decade had proven to be suc cessful and rewarding “From being a domes tic player, we have built and created a profitable and sustainable regional glass con tainer manufactur ing capability ”

But, he noted, “food and bever age is the group ’ s core business, contr ibuting 90% of the group ’ s PBIT, and our str ategy to enhance our capability and expand regionally is already yielding promising results, as evidenced by our strong financial perfor mance over the past three year s ”

O I’s Chair man and Chief Executive , Al Stroucken, said the “acquisition is aligned with our str ategic objectives to seek a leader ship position in China and Southeast Asia The

Pepsi celebrates football in Asia

THE football celebr ations devised by PepsiCo inter nationally to lever age this year ’ s global interest in football, without impinging on r ival Coca Cola’s sponsor ship r ights to the Wor ld Cup tour nament, has seen Asian mar kets join the play with a lot of enthusiasm

Pe p s i C h i n a a n d Pe p s i T h a i l a n d we r e among those providing an online soccer exper ience whose real life star player s and Afr ican themed environment have appealed to teenage consumer s

Bottler s in both countr ies are extending this with a var iety of initiatives, such as ‘ m o r n i n g c a l l ’ o p p o r t u n i t i e s i n C h i n a t o ensure that football fans don’t miss watching favoured games

Biggest food factory outlet

AUSTRALIAN canned fr uit, juice and other fr uit products processor SPC Ardmona has moved its factor y sales outlet to a new CBD site in Sheppar ton, a r ur al city about 185km nor theast of Melbour ne , in the Goulbur n Valley Promoted as ‘Austr alia’s lar gest food factor y outlet’, it is one of the region’s pr ime visitor attr actions

In addition to the company ’ s SPC Ard mona and Goulbur n Valley Gold r anges, it also handles food and bever ages from a wide var iety of other producer s, including fr uit juices

The new store was opened by Victor ia’s Regional and Rur al Development Minister, Jacinta Allan, who said the future of the region known as the Victor ian Foodbowl was being assured by the state gover nment’s suppor t for the A$2 billion Nor ther n Victo r ia Ir r igation Renewal Project

Jacinta Allan, with the Premier of Victoria, John Brumby.

“This vital project will provide the Food bowl with a wor ld class ir r igation system that will reduce water loss and secure the region’s prosper ity ”

The minister explained that the SPC Ard mona store had been forced to move to bigger premises because of its “ soar ing pop ular ity”. The new location would make it more accessible and provide an enhanced ser vice , she said

In-line blow-fill delivers on promises

COC A Cola Amatil repor ted at its recent AGM that the commissioning of its fir st two P E T b o t t l e i n l i n e bl ow fi l l l i n e s a t t h e Nor thmead plant in New South Wales, Aus tr alia, has been a success

The lines, installed at a cost of around

plant in Sichuan expands our presence in China and the joint venture offer s us an instant competitive position in the impor tant, growing mar kets of Vietnam and Malaysia ”

BJC President Aswin Techajareonvikul said the joint venture would “fur ther strengthen our foothold in Vietnam and Malaysia, where we have established tr ading and manufactur ing oper ations in industr ial and consumer products”

A$45 million, are deliver ing cost savings in line with expectations through the elimina tion of empty bottle stor age as well as reduced handling and tr anspor t costs

Also as planned, the ability to light weight the bottles has delivered a significant reduc tion in the amount of PET resin used for each bottle

Te r r y D av i s , C C A ’ s G r o u p M a n a g i n g Director, said that the company intended to focus on executing its or ganic growth str at egy “We have a strong pipeline of high retur ning capital projects that are expected to deliver efficiency and revenue gains across the business for the next few year s ”

CC A has bottling interests throughout Austr alia, New Zealand, Indonesia, Papua New Guinea and Fiji

China Brew China Beverage 2010

T H E v e r y a c t i v e i n v o l v e m e n t o f t h e Munich based dr inktec bever age and liquid food technology tr ade fair or ganiser s in China Brew China Bever age is now ban nered by the promotional slogan ‘powered by dr inktec’

This year ’ s China Brew China Bever age (CBB) will be held from 7th to 10th Sep tember at the China Inter national Exhibi tion Centre in Beijing Exhibitor number s are expected to be up by 10% on the last show, in 2008, while the exhibition space will increase by double that CBB 2010 will follow dr inktec’s example by expanding into liquid food “It is our aim to cover the entire process chain,” said Wang Xin, Assistant Gener al Manager of t h e C B B o r g a n i s e r s , t h e C h i n a Na t i o n a l B u i l d i n g M a t e r i a l a n d L i g h t I n d u s t r i a l Machiner y Group The par tner ship between CBB and dr intec was sealed at dr inktec 2009 and at present focuses lar gely on m a r k e t i n g , a l t h o u g h i t i s l i k e l y t o b e extended into a joint venture

“It’s a classic win win situation for both sides,” commented Reinhard Pfeiffer, Man aging Director of dr inktec or ganiser Messe München “dr inktec is obtaining a strong par tner in China, from where we can bet

Green Spot welcomes partners

THAI bottler Green Spot, which produces the big selling non carbonated or ange dr ink of that name and the Vitamilk soy r ange as well as other bever ages, has teamed up

ter reach the impor tant Asian mar kets and strengthen our br and profile in this region CBB benefits from dr inktec’s exper tise , and from our networ k and reputation ”

with another company to expand its dr inks business And, says Chanit Suwanpar in, Gen er al Manager Mar keting, Green Spot is keen to enter other alliances These would focus lar gely on soymilk, a major par t of Green Spo t ’ s o u t pu t a n d s e e n a s h av i n g h u g e potential for fur ther development

V i t a m i l k w a s T h a i l a n d ’ s fi r s t b o t t l e d soymilk and has remained a mar ket leader The soy r ange also includes Vitamilk Champ for children, Vitamilk J Soymilk for vegetar i ans, and V Soy for health conscious con sumer s

Among new releases are Vitamilk Choco Shake , Vitamilk Ener gy and V Soy Ener gy

G r e e n S p o t h a s l i n ke d w i t h U l t i m a t e B e v e r a g e P r o d u c t s , p a r t o f t h e A r o m a Group which is a major player in the coffee sector, to develop bever age mixes using coffee , tea, cocoa and soymilk

Sever al of these niche lines are already available at Aroma Group’s retail coffee shops around Bangkok and elsewhere in T h a i l a n d F u r t h e r j o i n t p r o d u c t d e ve l o p ment is under way

Green Spot was founded in 1954 Last year it won the prestigious Pr ime Minister’s Expor t Award in two categor ies

In br ief…

● SkyPeople Fr uit Juice has switched the listing of its common stock from the Amer i can Stock Exchange to the NASDAQ elec t r o n i c s t o c k m a r ke t W h i l e S k y Pe o p l e ’ s extensive concentr ate , fr uit bever ages and whole fr uit oper ations are almost entirely in China, albeit with a growing expor t tr ade , the company is based in Flor ida It holds SkyPeople (China) through a Vanuatu com pany Yongke Xue , SkyPeople’s Chair man and Chief Executive , said the electronic mar ket model was seen as providing added visibility to investor s and “will also provide our com pany exposure and liquidity”

● I n N e w Z e a l a n d , C o c a C o l a ’ s l owe r N o r t h I s l a n d d i s t r i bu t i o n c e n t r e , i n t h e inland city of Palmer ston Nor th, has been syndicated successfully, with some investor s buying more than one of the 78 separ ate freehold stakes, all valued the same Coca Cola Amatil has occupied the premises since completion in 2003 and recently renewed its lease until November 2017 The complex is within an industr ial area which has sever al other distr ibution centres, including those of

t h e c o u n t r y ’ s t wo p r i n c i p a l s u p e r m a r ke t chains “The strength of the tenant covenant and the length of the lease has become the par amount consider ation for investor s over t h e l a s t c o u p l e o f ye a r s , ” s a i d C h e r y l

Macaulay, Managing Director of Commercial Investment Proper ties, the syndicator

● Japan’s Tr ial Company super mar ket chain has said it is looking to source more of its goods, including soft dr inks, from Taiwan after seeing the success of Taiwanese products in mainland China which is the chain’s major source It also buys from South Korea and is adding Vietnam and Indonesia Tr ial Company emphasises keen pr icing, made possible by i t s d i r e c t p u r c h a s e f r o m m a nu f a c t u r e r s r ather than wor king through distr ibutor s and agents

● New Zealand’s new Supplemented Food Standard and amended dietar y supplements regulations have come into effect, following their official gazetting ear lier in the year The Standard regulates food type dietar y supple ments which were previously covered by the

dietar y supplement regulations of 1985 The Minister for Food Safety, Kate Wilkinson, explained that the Standard aligned, as much as possible , the requirements for food type dietar y supplements with those for foods regulated under the Austr alia New Zealand Food Standards Code .

● Occasionally soft dr inks feature in pseudo shock hor ror news stor ies which are more likely to dr aw a public response along the lines of 'get a life' One such frothed and bubbled for a few days in Austr alia recently w h e n o p p o s i t i o n p o l i t i c i a n s a n d a d a i ly newspaper attempted to call outr age on a New South Wales state gover nment con t r a c t o r c l a i m i n g fo r t h r e e C o ke s a n d a chocolate sundae , along with some low cost takeaway food, while under taking field wor k for gover nment agencies The claims, along with other s of the same pr ice level, were totally OK and in line with long established policy, said a gover nment official The policy also required full tr ansparency, which was why they were tabled in par liament, arousing interest

Green Spot production plant, Thailand

Amer icas

resilience at Dr Pepper Snapple

D R P E P P E R S n a p p l e G r o u p I n c h a s repor ted fir st quar ter 2010 diluted ear nings of US$0 35 per share compared to US$0 52 per share in the pr ior year per iod Excluding a separ ation related foreign defer red tax char ge in the cur rent year and a net gain on cer tain distr ibution agreement changes in the pr ior year, the company ear ned US$0 40 per share compared to US$0 37 in the pr ior year per iod

For the quar ter, bottler case sales (BCS) volume increased 3% reflecting solid growth across the por tfolio Third par ty bottler concentr ate buy in toward the end of 2009, a decline in contr act manufactur ing and unfavour able compar isons related to the successful Cr ush launch and related pipeline fill in 2009 resulted in a 3% decline in sales

Industry commits to anti-obesity campaigns

THE Amer ican Bever age Association (AB A) and its member s have pr aised Fir st Lady Michelle Obama (pictured) and the White House Childhood Obesity Task Force for their effor ts to seek comprehensive solu tions to reducing childhood obesity

“The bever age industr y is committed to being par t of the solution to help reduce childhood obesity, and that commitment is clear ly demonstr ated by our actions,” said Susan K Neely, AB A President and CEO “We recognise that it will take all of us g ove r n m e n t , s c h o o l a d m i n i s t r a t o r s , t h e public health community, parents and indus tr y wor king together to address this ver y complex problem, and we are proud to be doing our par t ”

Last year, the AB A reaffir med the non alcoholic bever age industr y ' s commitment to implement the Global Policy on Mar ket ing to Children that was approved by the Inter national Council of Bever age Associa tions (ICB A) Under this pledge , AB A mem ber companies agreed not to place any m a r ke t i n g c o m mu n i c a t i o n s fo r b e ve r a g e s other than fr uit juice , milk and water in paid, third par ty media whose audience consists of 50% or more of children under the age of 12

“ A s p a r e n t s o u r s e l ve s , we u n d e r s t a n d that parents are looking for help in their roles as infor mation gatekeeper s for their children,” Neely said “With this global pol

volume Repor ted net sales were down 1% Segment oper ating profit was flat, reflecting lower packaging and ingredient costs offset by higher mar ketplace and productivity office investments as well as costs associated with the star tup of the Victor ville , Califor nia facil ity Foreign cur rency added one percentage

icy, our member s have agreed to refr ain from mar keting all of their b e ve r a g e p r o d u c t s with the exception of water, milk and juice t o yo u n g c h i l d r e n around the globe This is a significant commit ment ”

Fur ther more , the bever age industr y has already delivered on its commitment to change the bever age landscape in Amer ica's schools by removing full calor ie soft dr inks and providing more lower calor ie , nutr itious, smaller por tion bever age options Through these effor ts, AB A member s have reduced bever age calor ies shipped to schools by 88% since 2004

Most recently, in suppor t of the Fir st Lady's 'Let's Move' anti obesity campaign, Amer ica's leading bever age companies com mitted to clear ly display the calor ies in all bever ages on the front of their packages as well as on vending and fountain machines within two year s

In br ief…

● BI Nutr aceuticals' manufactur ing facility in Islandia, New Yor k, has received or ganic cer tification from Quality Assur ance Inter na t i o n a l ( Q A I ) B I i s n ow a p p r ove d t o manufacture and distr ibute cer tified or ganic vitamin premixes, custom blends and gr anu lated or roller compacted ingredients to the food industr ies BI's Long Beach, Califor nia, manufactur ing facility received or ganic cer tifi

p o i n t o f g r ow t h t o n e t s a l e s a n d S O P R e p o r t e d i n c o m e f r o m o p e r a t i o n s w a s US$187 million compared to US$265 mil lion in the pr ior year per iod

DPS President and CEO Lar r y Young said, “Despite the car r yover of weak consumer trends, an abnor mally wet and cold Januar y and Febr uar y and our toughest quar ter of t h e ye a r, o u r p o r t fo l i o d e m o n s t r a t e d resilience with BCS up 3% In the quar ter, we completed our licensing agreements with PepsiCo, achieved our tar get capital str uc ture , opened our new West Coast facility and commenced our share repurchase pro gr amme

“While the US economy remains fr agile , we are star ting to see improvements in under lying consumer trends including the cr itical immediate consumption and fountain fo o d s e r v i c e c h a n n e l s T h i s i m p r ove m e n t combined with winning innovation, contin ued white space and cold dr ink expansion oppor tunities and ongoing investments in br and health gives me confidence in our full year outlook and the long ter m growth p r o s p e c t s fo r t h i s bu s i n e s s We r e m a i n focused on completing key infr astr ucture investments in 2010 and capitalising on con tinuous improvement oppor tunities ”

Juice giants to merge

IT HAS been repor ted that Br azilian or ange juice fir ms Citrosuco and Citrovita are to join forces in a move that will create the wor ld’s lar gest or ange juice company Citro vita, owned by The Votor antim group, and Citrosuco, controlled by Fischer group, will mer ge their businesses, with each company taking a 50% stake in the new entity

According to the Reuter's repor t, the joint venture will have annual revenues of US$1 1billion and will control a quar ter of the wor ld’s or ange juice mar ket

Tales Cubero, Chief Executive of Citro suco, said in a conference call that the rea son for the deal is to “look for the creation of a cr itical mass, with the top goal to achieve significant oper ating gains ”

The combined company will have six fac tor ies in Br azil, one in the US and eight por t ter minals, two in Br azil and the remainder in Japan, Belgium, Austr alia and the US

cation from QAI in 2004 “Cer tifying our Islandia facility allows us to produce an even higher volume of quality or ganic ingredients for our customer base , ” stated Geor ge Pon tiakos, President and CEO, BI Nutr aceuticals

“ To d ay B I h a s m o r e t h a n 1 0 0 c e r t i fi e d or ganic offer ings for use in a var iety of appli cations including dietar y supplements, foods, and bever ages ”

Cott posts first quarter results

ANNOUNCING the results of its fir st quar ter, Cotts repor ts that revenue was US$363 million, a decline of 1 1% Gross mar gin as a percentage of sales was 15 8% , oper ating income increased 13% to US$25 million and EBITDA was flat at US$39 million

Commenting on the perfor mance , CEO J e r r y F ow d e n s a i d : “ I a m p l e a s e d w i t h another quar ter of improvement in oper at ing income which benefited from strong per for mances from the UK and Royal Crown Inter national (RCI)

“In what we had previously communi cated would be a challenging quar ter for volume compar isons, lower Nor th Amer ica volumes were more than offset by strong contr ibutions from our other oper ating seg ments and lower overhead expenses Our N o r t h A m e r i c a vo l u m e c o m p a r i s o n s become easier as the year progresses, and we were pleased to see a stronger Nor th Amer ica volume perfor mance in Apr il ”

Nor th Amer ica revenue declined 8 9%, or 1 0 8 % e x c l u d i n g t h e i m p a c t o f fo r e i g n exchange Nor th Amer ica filled bever age case volume declined 7 9% to 131 million cases, attr ibutable to national br and promo tional activity as well as the effect of com petitive pr ice increases late in 2008 which tempor ar ily increased the pr ice gap dur ing the fir st and second quar ter s of 2009, creat ing an unfavour able volume compar ison for

Sensient invests in natural colours

SENSIENT Technologies Cor por ation plans to add to its natur al colour capabilities by investing US$16 million at its Colour Group headquar ter s site in St Louis, Missour i The company is building an additional 25,000 sq ft facility dedicated wholly to the production of natur al colour s and claims the plant will be the lar gest and most advanced of its kind in Nor th Amer ica

T h e bu i l d i n g w i l l i n c l u d e m a j o r n e w equipment for natur al colour emulsions, dis per sions and liquid colour s This is the latest in a planned ser ies of investments to expand Sensient's natur al colour global capabilities

Previous investments include an increase in emulsion capability in Hambur g, Ger many, a br and new facility in Guangzhou, China, and expanded capacity in anthocyanins in Reggio Emilia, Italy These natur al colour investments will total more than US$50 million

Kenneth P Manning, Chair man and CEO of Sensient Technologies Cor por ation, said:

“The trend towards natur al colour s is accel er ating, and this new manufactur ing plant will fur ther promote the conver sion to natur al colour s by lar ge food and bever age manu facturer s ”

the fir st quar ter of 2010 Oper ating income declined to US$21 million from US$26 mil lion, as the impact of lower volumes was par tially offset by oper ational cost reductions and SG&A savings

“We continue to focus on improving the volume trend in Nor th Amer ica We saw the results of this focus with an improved vol ume trend in Apr il,” said Cott’s Chief Finan cial Officer, Neal Cr avens

Revenue in Mexico increased 20 4%, or 8 3 % , e x c l u d i n g t h e i m p a c t o f fo r e i g n exchange Mexico filled bever age case vol ume increased 48 2% to 8 million cases, pr i mar ily as a result of new business in the retail channel as well as the commencement of shipments to a new 2010 contr act bot tled water customer

In the UK revenue increased 24 5%, or 1 5 2 % e x c l u d i n g t h e i m p a c t o f fo r e i g n e x c h a n g e F i l l e d b e ve r a g e c a s e vo l u m e increased 9 8% to 39 million cases due to the continued growth in ener gy, spor ts and isotonic products as well as a weak pr ior year volume perfor mance as a result of the timing of competitive pr ice increases late in 2008 UK oper ating income increased by US$6 million to US$3 million from a loss of US$3 million due to a more profitable sales mix and oper ational cost savings

RCI revenue increased 95 2% to $8 mil lion, pr imar ily as a result of increased volume as well as order ing patter ns in cer tain key g e o g r a p h i e s R C I c o n c e n t r a t e vo l u m e s increased 71 7% to 84 million cases com pared to 49 million cases in the fir st quar ter of 2010

Interbev registration open

THE Amer ican Bever age Association (AB A) and Inter national Bottled Water Association (IBWA) have announced a new for mat for InterBev 2010, the bever age industr y ' s pre mier tr ade show to be held in Or lando, Flor ida from 22nd to 24th September With registr ation now open, visitor s to the Inter Bev Website www.interbev.com will find detailed infor mation about the tr ade show

“InterBev 2010 will provide exhibitor s and attendees with a whole new exper i ence that is contempor ar y, dynamic and engaging,” Susan K Neely, AB A President and CEO, said “InterBev has always been the place where our industr y has come together to share and lear n best pr actices and more Now, we ' ve added yet another way for our industr y to collabor ate and get the most out of their exper iences ”

I B WA P r e s i d e n t a n d C E O J o s e p h K Doss said, “InterBev 2010 is the place for bottled water and other bever age compa nies to see the latest innovations in bottling e q u i p m e n t , c o o l e r s , p a c k a g i n g m a c h i n e r y, labelling and analytical ser vices In addition, there are over 30 plus educational sessions

Bottle water producers respond to crisis

INTERNATIONAL Bottled Water Associa t i o n ( I B WA ) m e m b e r s i m m e d i a t e ly responded to a recent municipal water sys tem cr isis in Boston affecting 2 million peo ple by providing clean, safe dr inking water after a broken water pipe left the city and s u bu r b s w i t h o u t c l e a n t a p w a t e r I B WA m e m b e r s d e l i ve r e d h u n d r e d s o f s p e c i a l order s of bottled water to var ious schools, hospitals, the National Guard, and communi ties Over 40 tr uckloads or more than 1 4 million bottles of water were provided The IBWA member bottled water compa nies involved include Belmont Spr ings, DS Water s Hinckley Spr ings, Ice River Spr ings, Nestlé Water s Nor th Amer ica and Polar Bever ages

“In many cases, IBWA member s wor ked around the clock shifts to meet the sur ge in demand from the Boston area and coordi nate complicated deliver y logistics,” said Joe Doss, President and CEO of IBWA “Our member s wor ked throughout the weekend to get deliver ies to area hospitals In one case , the National Guard went directly to a m e m b e r ’ s w a r e h o u s e a n d p i c ke d u p 1 1 tr uckloads of bottled water ”

One IBWA member par tnered with the United Postal Ser vice and the United Way of Massachusetts Bay and Mer r imack Valley to donate near ly 8,000 bottles of dr inking water to more than 300 homeless families

www.softdrinksinternational.com

to help companies grow their businesses ”

This year InterBev has a number of new features: live events on the tr ade show floor as well as education sessions; the 'Warehouse and Plant of the Future' where attendees will be able to par ticipate in live , h a n d s o n d e m o n s t r a t i o n s o f t h e m o s t a d v a n c e d p r o d u c t s , t e c h n o l o g i e s a n d processes; and a New Fleet Zone , which will showcase fleet products for sales and deliver y, oper ations and warehousing

In addition there will be the inaugur al Innovation Awards & Dinner, a new 'red car pet' social networ king event through a presentation of awards in a number of cat egor ies at a gala dinner

InterBev will continue to focus on pro viding the events and features that have successfully proven their value to the bever age industr y: The 'Green Aisle' will highlight e nv i r o n m e n t a l l y s u s t a i n a bl e s o l u t i o n s f o r the bever age industr y; the 'New Bever age Aisle' will introduce the latest in bever age products; and more than 30 plus education sessions will focus on myr iad issues, topics, trends and best pr actices of relevance to those in the bever age industr y

Ingredients

Fresh flavours

VISITORS to Treatt USA’s stand at the for th coming IFT Food Expo (17th to 20th July, Chicago) will be met with fresh minty fr a gr ances and spicy back notes The company is launching two Treattarome products at the show Spear mint Treattarome 9764 and Ginger Treattarome 9745.

Developed using the company ' s propr i etar y technology to guar antee maximum flavour entr apment, the new ingredients are the result of extensive research and product t r i a l s S p e a r m i n t Tr e a t t a r o m e 9 7 6 4 , fo r example , offer s clean, fresh ‘mojito’ like top notes for creative flavour ists And, as a water white product, it provides an effective solu tion for clear bever ages, as well as dair y, juices and juice based dr inks

Ginger Treattarome 9745, on the other hand, deliver s a rooty back note while ensur ing a strong ginger char acter This is achieved

new distilled citrus oils

SYMRISE is introducing a new gener ation of molecular ly distilled citr us oils (MD oils) MD oils are manufactured at low temper atures with shor t contact times through the use of shor t path, high vacuum distillation technolo gies This gentle distillation method guar an tees a high quality, wax free , state of the ar t product with reduced ter pene content

According to Symr ise , the super ior flavour impact, authenticity and solubility of the new gener ation of MD oils make them ideal for c l e a r b e ve r a g e s a n d c i t r u s a p p l i c a t i o n s requir ing fresh, authentic taste signatures The MD oils come in lime , lemon, mandar in, tan ger ine and gr apefr uit flavour s

Er lon Pereir a, Global Director for Citr us Business Development Flavour & Nutr ition, said: “These oils are the perfect foundation for fresh tasting products products that we c a n o f fe r o u r c l i e n t s t o a c c o m m o d a t e regional and global tastes ”

The improvement in the oils stems from a development in the manufactur ing process: l i m i t i n g e x p o s u r e t o h i g h t e m p e r a t u r e s avoids bur ned and oxidised notes and allows the flavour of freshly peeled citr us fr uits to f u l ly d e ve l o p T h e m o l e c u l a r d i s t i l l a t i o n process completely removes ter penes and bitter residues from the oils, which signifi cantly enhances the stability of the oils while guar anteeing an authentic taste

The Global Citr us Center in Sorocaba, Br azil, Symr ise chemists in the US and the Innovation team in Holzminden all con tr ibuted in developing the oils

w i t h o u t t h e g i n g e r h e a t , m a k i n g G i n g e r

Treattarome 9745 par ticular ly suitable for alcoholic bever age applications

Concentrated energy

THE Ger man company, Ster nVitamin, is offer ing manufacturer s individually composed pre mixes for ener gy shots The ener gy booster s are usually sold in small packs of 60 to 80 ml They fit into any jacket pocket and are there fore ideal for on the go consumption

Verena Budnick from the Ster nVitamin development team explained: “Ener gy shots are meant to increase concentr ation, per for mance and the ability to react within a ver y shor t time . Since the active ingredients are so highly concentr ated, you only need a small amount to achieve the desired effect

“As far as the choice of nutr ients is con cer ned we offer the whole r ange of vitamins and miner als Our vitamin mixtures are pro duced at our own factor y The nutr ients are made up with classic ingredients like caffeine and taur ine or alter natively with perfor mance stimulating plant extr acts like guar ana, ginseng or ginkgo biloba, just as the customer wishes Natur ally all the ingredients are propor tioned according to the customer’s instr uctions and no longer have to be weighed in separ ately ”

Gut health products show growth

ACCORDING to Innova Mar ket Insights, interest in food and dr inks car r ying gut or digestive health claims appear s to be con tinuing unabated, at least as far as food and d r i n k s c o m p a n i e s a r e c o n c e r n e d T h i s despite a number of adver se influences, i n c l u d i n g t h e e c o n o m i c d ow n t u r n , c o n sumer confusion over the r ange of prod u c t s a n d i n g r e d i e n t s av a i l a bl e a n d t h e i r benefits, and difficulties over claims valida tion in Europe

T h e a n a ly s t s t r a c ke d we l l ove r 4 , 0 0 0 launches globally mar keted on a gut or digestive health platfor m in 2009, up from about 2,000 just five year s previously

The gut/digestive health sector was the fir st in the inter national functional foods mar ket to come to the fore , star ting to r ise to prominence in the 1980s outside Asia, although significant sales were not achieved in the west until well into the next decade It remains the leading sector in ter ms of mar ket size and activity in most countr ies, with the notable exception of the US, and even there r apid growth over the past five year s has boosted the mar ket consider ably

The emer gence of new style dair y prod ucts, most notably probiotic yogur ts and dair y dr inks has moved the mar ket forward since their move out of Asia and into the mainstream wester n mar kets in the 1990s Indeed, the dair y sector, notably probiotic products, are now probably most closely associated with the gut health sector Dair y products accounted for over 40% of the gut/digestive health launches recorded by Innova Mar ket Insights in 2009, although

this share was down slightly over 2008, r e f l e c t i n g t h e w i d e r r a n g e o f p r o d u c t s appear ing on the mar ket

Europe accounted for a leading one third of the product launches on a gut or diges tive health platfor m last year, just ahead of t h e U S o n a b o u t 2 8 % I n n ov a M a r k e t Insights noted a par ticular ly r apid increase in US product launches on a gut and diges tive health platfor m, with totals more than trebling since 2005

Elsewhere there has been an even wider r a n g e o f a c t i v i t y, w i t h n ov e l p r o d u c t s appear ing alongside development of exist ing br ands and concepts These included t h e l a u n c h o f Yo s a o r g a n i c d a i r y f r e e smoothies with oats, fresh fr uit and ber r ies and probiotic bacter ia. Initially launched by oat specialist Biofer me in its home mar ket of Finland in the spr ing of 2009, the prod uct was extended into the Swedish and Ger man mar kets shor tly afterwards

LuAnn Williams, Head of Research for Innova Mar ket Insights, said: “It appear s that high levels of interest in gut/digestive health foods are continuing It has been a key focus for European product activity for a number of year s, and US levels of interest have r isen shar ply over the past five year s to create a m a r ke t c o m b i n i n g i n t e r e s t i n d e ve l o p i n g established high fibre products on the one hand and the newer probiotic dair y lines on the other The Austr alian mar ket falls some where between the two, while in Japan, the mar ket is so well established that products for tified with fibre , probiotics and/or prebi otics are regarded vir tually as standards ”

Strong ingredients performance

C A R B E RY ' s i n g r e d i e n t s d i v i s i o n , w h i c h includes Dair y Ingredients business and Syn er gy, repor ted strong ear nings in 2009 The D a i r y I n g r e d i e n t s bu s i n e s s p e r fo r m e d robustly in sector s such as infant nutr ition and perfor mance nutr ition across key geo gr aphical mar kets Syner gy not only per for med strongly in established mar kets in the EU and US but also in new mar kets in South East Asia and South Amer ica

For the year ended 31st December 2009, C a r b e r y G r o u p h a s r e p o r t e d E B I TA o f €6 2million (2008: €2 4million) on tur nover of €183 8million (2008: €204million) Pre tax profits were €2 7million (2008: €0 8million)

Dan MacSweeney, the group ' s CEO, said that the company ’ s profitability growth was d r i ve n by t h e I n g r e d i e n t s d i v i s i o n : “ T h e strength of our ingredients business stems from a diver se , high quality product r ange that meets multiple manufactur ing and con sumer needs, which are allied to our contin u e d fo c u s o n R & D a n d i n n ov a t i o n We expect to see fur ther top line and mar gin

In br ief…

● Lonza repor ts that its Car nipure L Car ni tine is included in Gaspar i Nutr ition’s new mu l t i v i t a m i n m i n e r a l fo r mu l a , A n av i t e Designed to be the ultimate perfor mance enhancing multivitamin supplement, Anavite is for mulated with two gr ams of elemental L Car nitine provided by Lonza’s Car nipure “Anavite is actually a three in one supple m e n t , i n c r e a s i n g v a s o d i l a t i o n a n d mu s c l e oxygen consumption, while boosting andro gen receptor density, and maximising aerobic and anaerobic spor ts perfor mance , ” said Rich Gaspar i, President and CEO at Gaspar i Nu t r i t i o n “Lo n za ’ s C a r n i pu re prov i de s a seamless addition to Anavite and allows us to provide the industr y with a high potency multivitamin and miner al for mula ”

● M a r t e k B i o s c i e n c e s j o i n e d i n d u s t r y exper ts to celebr ate 40 year s of omega 3 research in London last month The meeting highlighted significant biochemical discover ies and clinical achievements in the area and debated the challenges of maintaining br ain, eye and hear t health in the 21st centur y The speaker s included Nor man Salem, Chief Scientific Officer and Vice President of Mar tek Biosciences, who spoke on DHA omega 3 as a required nutr ient in health and cognition The company ' s vegetar ian life’s DHA is der ived directly from microalgae , a renewable , sustainable source of DHA that does not deplete ocean resources, and is produced entirely in the US in an FDA inspected facility It can be found in over 100 products, including bever age br ands such as Minute Maid

growth over the next five year s ”

T h e c o m p a ny ’ s i n g r e d i e n t p o r t fo l i o includes whey protein based ingredients, final for mulations for perfor mance nutr ition and flavour solutions Perfor ming well in estab lished mar kets, these ingredients are now seeing success in new regions such as East er n Europe , Russia, South Amer ica and Asia

In 2009, Carber y along with some of Ire land’s other leading dair y companies joined fo r c e s w i t h a c a d e m i c a n d g ove r n m e n t research or ganisations to create Food for Health Ireland FHI wor ks on two main

Functional forum…

DEMENTIA

THE Memor y Improvement with Docosa hexaenoic acid (DHA) Study (MIDAS) pub lished online in Alzheimer's & Dementia: The Jour nal of the Alzheimer's Association showed that algal DHA improved memor y function in healthy ageing adults, providing a benefit roughly equivalent to having the lear ning and m e m o r y s k i l l s o f s o m e o n e t h r e e ye a r s younger

MIDAS is the fir st lar ge , r andomised and placebo controlled study demonstr ating the benefits of algal DHA in maintaining and improving br ain health in older adults The goal of MIDAS was to evaluate the effects of algal DHA on cognitive outcomes in healthy elder ly people with a mild memor y com plaint The study was funded by Mar tek Bio sciences

MIDAS found that healthy people with memor y complaints who took 900 mg algal DHA capsules for six months had almost double the reduction in er ror s on a test that measures lear ning and memor y perfor mance ver sus those who took a placebo, a benefit roughly equivalent to having the lear ning and m e m o r y s k i l l s o f s o m e o n e t h r e e ye a r s younger The DHA was well toler ated and subjects taking the DHA also exper ienced a lower hear t r ate , providing a significant car diovascular benefit

The study population included 485 people 55 and older at 19 US sites who were con sidered to have age related cognitive decline “The fear of memor y loss and losing br ain c a p a c i t y l o o m s l a r g e i n t h e m i n d s o f boomer s, ” said neurologist and memor y exper t, Dr Majid Fotuhi “But as MIDAS demonstr ates in a clinical setting, there are some simple things you can do to maintain and even improve your br ain health as you age like taking 900 mg of algal DHA ever y day ”

EYE HEALTH

KEMIN Health LC of Des Moines, Iowa, has presented the latest research on Macular Pigment Optical Density (MPOD) and its relationship to eye health MPOD is an opti cal indicator of retinal concentr ations of lutein and zeaxanthin and is a measurement of the attenuation of blue light by macular pigment Research suggests that the meas

research platfor ms: fir st, to deconstr uct milk into a pipeline of components, and second, to test the bioactivity of these components in ter ms of health benefits and acceler ate commercialisation

Carber y also continued its investment into sensor y and flavour research at Nor th Car olina State Univer sity (NSCU) The company says the results of this research will prove invaluable in producing the cleanest tasting whey protein solutions as well as providing a unique toolkit for Syner gy in flavour engi neer ing urement of macular pigment has the poten tial to become a commonly tested bio mar ker to assess r isk for eye disease and visual function

It is becoming more impor tant for manu facturer s to deliver on promised health ben efits on product labels and for mulate with a quality lutein ingredient that can assure deliv er y to beneficial sites of action including the macula, where lutein and zeaxanthin are quantified as MPOD Flor aGLO Lutein, with DSM Nutr itional Product’s unique Actilease beadlet technology ensures optimal absor p tion It is the lutein ingredient br and used most often in clinical tr ials that have shown lutein supplementation to increase MPOD, says Kemin

STRESS BUSTING

WITH a recent study implicating stress as a contr ibutor y factor of over 80% of illnesses, including hear t disease , reducing stress could save lives

A little known herb Rhodiola Rosea, could provide the answer in reducing the extreme stresses of moder n life A supplement of Russian athletes' diets for centur ies, the nat ur al adaptogen can only grow in r are arctic regions Rosavines, the active compound in the herb’s roots can help control the body’s reaction to stress by decreasing our 'hor mone response ' It also helps to prolong the onset of physical fatigue , by stabilising hear t r ate and blood pressure . Tests have sug gested consumption can help improve men tal cognition, concentr ation, and even lead to a greater sense of gener al health and well being

The root of the Rhodiola Rosea plant also contains sever al flavonoids and polyphenols These bioactive compounds have powerful antioxidant proper ties The addition of Rho diola to a diet can therefore help reduce the physical stress placed upon the body by free r adical damage , by scavenging these free electrons to improve their stability

The herbal extr act is now available for the fir st time ever in liquid for m The London based bever age company Ener gizer Br ands has recognised the functionality of the natu r al adaptogen, by adding 500mg of Rhodiola to its natur al, vegan approved and diabetic fr iendly 'attitude' dr ink

The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters. with the Media Sustainablity

Science Monitor

Omega 3 rich drink

THE heart health benefits of consuming omega 3 fatty acids are well documented, being first reported in the early 1970s by Jorn Dyerberg and his co workers. The polyunsaturated fatty acids (PUFAs) have been linked to improvements in blood lipid levels, a reduced tendency of throm bosis, blood pressure, improved vascular function and heart rate improvements

Researchers in Germany have tested an omega 3 fortified convenience drink for bioavailability of omega 3, safety and tol erability in 50 people with atherosclerotic disease. All 50 had an omega 3 index of <5% Subjects were randomly assigned to receive either a placebo drink or the omega 3 rich convenience drink

Results due to be published in the British Journal of Nutrition showed that the average omega 3 index of the group consuming the test product increased from 4 27 to 6 80%, but there was high inter individual variability in the response. There was no change observed in the group consuming the placebo product. Researchers said the drink was found to be “well tolerated and highly palatable” and “therefore, the convenience drink studied appears to be a viable alternative to fish or fish oils”

Fructose and liver disease

SEPARATE studies reported in the journal Hepatology investigate links between fruc tose consumption and liver disease In one study, data was collected from 427 adults enrolled in the NASH Clinical Research Network, within three months of them having a liver biopsy The researchers con servatively estimated fructose consump tion based on questionnaire reporting (frequency × amount) of Kool aid, fruit juices, and nondietary soda intake, expressed as servings per week. The study estimates that beverages account for around 50% of fructose consumption. After controlling for age, sex, BMI, and total calorie intake, the researchers con cluded that daily fructose consumption was associated with lower steatosis grade and higher fibrosis severity in patients with non alcoholic fatty liver disease (NAFLD) They suggest fructose consump tion is a readily modifiable environmental risk factor that may ameliorate disease progression in patients with NAFLD

In a separate study researchers from Spain investigated the effects of curcumin on fructose induced hypertriglyceridemia and liver steatosis and explored its pre ventive mechanisms in rats. High con sumption of dietary fructose is thought to

A monthly update from Diana Amor, Scientific

Editor Food e news. reading Scientific Services Ltd.

be an important contributory factor in the development of hepatic steatosis in insulin or leptin resistance. The researchers founds that curcumin reduced serum insulin and leptin levels in fruc tose fed rats and go on to propose mecha nisms by which curcumin might protect against fructose induced hypertriglyc eridemia and hepatic steatosis The pro posed mechanism is its inhibition on hepatic protein tyrosine phosphatase 1B (PTP1B) and subsequent improvement of insulin and leptin sensitivity in the liver of rats. This PTP1B inhibitory property may be a promising therapeutic strategy for cur cumin to treat fructose induced hepatic steatosis

Refined sugar worse than fat?

AN article in the American Journal of Clinical Nutrition (doi: 10 3945/ajcn 2010.29622.) argues that an emphasis on reducing consumption of saturated fats has caused a dietary shift that may be doing more harm than good The current diet heart paradigm holds that high intakes of saturated fat and cholesterol increase the risk of atherosclerosis and ischemic heart disease (IHD) However, as consumers cut out fat as a source of ener gy, it is being replaced by a diet high in refined carbohydrates and added sugars The author, Frank B Hu, cites a recent

pooled analysis of 11 American and European cohort studies (n ¼ 344,696 per sons) which found no association between decreased risk of IHD and replacement of saturated fat with carbohydrates. He also notes meta analysis of 21 cohort studies (n ¼ 347,747 subjects) that found no sig nificant association between intake of sat urated fat compared with carbohydrates and risk of IHD, stroke, and total cardio vascular events

He goes on to present an argument that carbohydrates also have a role to play in heart disease, as well as obesity and dia betes Whilst supporting the idea that diets high in saturated fats or refined carbohy drates are not suitable for IHD prevention, Hu suggests that refined carbohydrates are likely to cause even greater metabolic damage than saturated fat in a predomi nantly sedentary and overweight popula tion. Hence a reduction of refined carbohydrate intake should be made a top public health priority.

Noni gets novel approval

THE EU has published a Commission Decision authorising the placing on the market of puree and concentrate of the fruits of Morinda citrifolia as a novel food ingredient under Regulation (EC) No 258/97 of the European Parliament and of the Council On the basis of the scientific assessment, it is established that the fruit puree and concentrate from Morinda citri folia (Noni) complies with the criteria laid down in Article 3(1) of Regulation (EC) No 258/97

THE Functional Ingredients laboratory at Reading Scientific Services Ltd (RSSL) has developed and validated a new HPLC method for Rebaudoside A, one of the active com ponents of the natural sweetener stevia The test can be used on the raw ingredient and in a few finished products such as soft drinks

It is important to know how Reb A levels are affected by processing and storage The method is sensitive and accurate, having a limit of detection down to 1mg/100g of raw material “We will be able to give clients the evidence to support labelling claims, and to make the best use of the Reb A in formulations,” said Marta Ahijado Fernandez, Manager of RSSL's Functional Ingredients laboratory.

RSSL has also announced that it has developed and validated UPLC MS (liquid chro matography mass spectrometry) methods for analysing biotin and folic acid in drinks. The UPLC MS technique is quicker and more sensitive than the methods previously used, giving clients a greater confidence in claims substantiation. RSSL is rapidly devel oping UPLC MS methods for other vitamins and functional ingredients

Juices & Juice Dr inks

Launch imminent

INDIA Coca Cola is set to launch three fr uit based drinks during the summer The company is expected to launch two of these fr uit drinks under the Minute Maid brand, whilst the third would be a mango shake in the dair y segment under the Maaza brand

A Coca Cola India official has confirmed that the beverage company is currently test mar keting Minute Maid Apple Juice and Minute Maid Mixed Fr uit Juice in Kolkata The company ' s President Atul Singh said that Coca Cola initiated test mar keting for the apple and mixed fr uit juices ear lier in the year Singh, however, declined to give details regarding when the company would introduce the new juices in other par ts of the countr y

The company has not yet set its foot in the dair y segment, and thus the launch of mango shake in the Indian mar kets would act as a testing ground for the company Also, the company has par tnered with the upcoming Commonwealth Games to launch its fr uit based drinks

Getting into allied products (mango shake) is a well thought move since it will require only re constituting the existing product (the pulp left from Maaza formation can be re processed into shake) “There is more synergy in it,” said a mar ket analyst

organic melon blend

U S A C o l u m b i a G o r g e O r g a n i c ( C o G o ) , a n a l l

o r g a n i c , f r e s h j u i c e a n d fr uit company, has added a new dr ink to its Satisfier line: Tr i Melon Aqua Fresca This new juice is a blend of water melon, honeydew m e l o n , a n d c a n t a l o u p e , combined with a splash of f r e s h l i m e j u i c e a n d a touch of agave syr up

“We source the water melon and honeydew mel ons from Dur st Or ganic G r owe r s l o c a t e d i n E s p a r t o, C a l i fo r n i a O u r cantaloupe comes from Gala Spr ings Far m, which is located in Boardman, Oregon We take pr ide in suppor ting other small, inde pendent or ganic far ms, ” said Jimmy Stewar t, co founder of Columbia Gor ge Or ganic

The fresh juice is made at a state of the ar t juicing facility located on the Stewar t family far m Tr i Melon Aqua Fresca is avail able in 16 fl oz recyclable plastic bottles

national flavours

SOUTH AFRICA With the eyes of the wor ld on South Afr ica as the long awaited 2010 FIFA Wor ld Cup is contested around the countr y, the huge number of football enthusiasts visiting for the tour nament are being offered a unique limited edition bever age from Ceres, par t of the Pioneer Foods group

C a l l e d F l avo u r s o f S o u t h A f r i c a a n d spor ting colourful packaging which features South Afr ica’s national flag, this is a fusion of two home grown tastes: Mar ula and Rooi bos Tea, along with other juices

M a r u l a s g r ow o n t h e o p e n p l a i n s o f South Afr ica’s nor theast and are juicy and aromatic , with a ver y high vitamin C con tent Rooibos is grown only in a small area in the Wester n Cape region It is high in antioxidants, low in tannins and free of caf feine

Flavour s of South Afr ica is available in 1 litre and 200ml Tetr a Pak car tons

Focus on health

USA Mott's, from Dr Pepper Snapple group, has created Mott’s Medleys Juice for chil dren There are three flavour s in the r ange: Apple , Gr ape and Tropical. In addition to providing two total ser vings of fr uit and veg etables in ever y 8oz glass, Mott’s Medleys Juice deliver s 100% of the daily value of vita min C , and is also a good source of vitamin E and magnesium

In a continued commitment to healthy and active lifestyles, Mott’s is par tner ing with E m my n o m i n a t e d a c t r e s s a n d d e d i c a t e d m o t h e r, M a r c i a C r o s s , a n d n o n p r o fi t

Wax gourd

CHINA The wax gourd might sound a little unusual to those outside of China, Vietnam and other par ts of Asia where this juice type is growing in popular ity The wax gourd is just another name for the winter melon, although that descr iptor is also used in some places for a different species of fr uit

The wax gourd der ives its name from its waxy appear ance when mature; in its ear ly life it is fuzzy It is often used in stir fr y cui sine and soups

Xiamen Yinlu Impor t & Expor t, a Fujian company, is offer ing the Wax Gourd Juice Dr ink in 250ml cans The company also han dles a wide r ange of other juice and related bever ages, including Coconut Juice and pro tein bever ages such as Walnut & Milk and

K a B O O M ! t o l a u n c h a n a t i o n w i d e p r o gr amme , ‘KaBOOM! Play Days,’ to encour age communities to come together for fun activities and to improve local par ks and playgrounds

“As a mother, sometimes you have to sneak in things that are good for your kids like vegetables and exercise I am excited to b e wo r k i n g w i t h M o t t ’ s a g a i n t o h e l p improve the health and wellness of Amer i can families through the launch of new Mott’s Medleys Juice and KaBOOM! Play Days presented by Mott’s,” said Cross

This month, Mott’s unveils its latest televi sion and pr int campaign featur ing Cross

Peanut & Milk

Like many other tr aditional Asian dr inks, wax gourd juice is something of an acquired taste for wester n palates However, it is seen as having solid expor t potential for over seas Chinese mar kets and to match the increas ing non Asian interest in regional Chinese culinar y styles

on premise premium

UK Belvoir Fr uit Far ms repor ts it has seen a 38% year on year r ise in sales of its pressés and cordials in the pub tr ade as consumer s upgr ade to more premium soft dr inks The company has now launched Fr uit Cr ush, produced in response to the demand for soft dr inks which are tasty, high quality and natur ally additive free

A r e fo r mu l a t i o n o f G o o d S t u f f , F r u i t Cr ush is made with 40% real pressed fr uit and blended with Belvoir spr ing water to produce a 100% natur al soft dr ink, which does not contain any flavour ings or ar tificial additives

The product is available in new, smaller, more convenient 12 bottle cases and has stronger on shelf presence with bold new labelling Hand dr awn illustr ations highlight more clear ly that the dr inks are made from 'real ingredients with no preser vatives ' Pev Manner s, MD of Belvoir Fr uit Far ms, commented: “Consumer s tastes are becom ing much more sophisticated They are no longer satisfied with the r un of the mill soft

Berry launch

S O U T H A F R I C A G l o b a l e x p a n s i o n o f

ber r y juices from the UK based producer

The Ber r y Company has taken a big step with the appointment of Stafford Bros & Dr aeger as the official distr ibutor in South Afr ica

Stafford Bros & Dr aeger, which is based in Edenvale , Gauteng, specialises in the sales and mar keting of high end food, bever age

Wimbledon to continue

UK Robinsons, the UK’s No1 squash br and from Br itvic Soft Dr inks, is to continue its long standing association with the Wimble don Championships until at least 2015

Br itvic Chief Executive Paul Moody and All England Lawn Tennis Club Chief Execu tive Ian Ritchie announced the new contr act at a gala dinner held last month to celebr ate the 75th anniver sar y of Robinsons’ relation ship with the lawn tennis championships

Moody said: “Br itvic is ver y proud that Robinsons will continue its long association with Wimbledon, in what is the second longest r unning spor ts sponsor ship in the wor ld Wimbledon is par t of Robinsons’ her itage , as the Championships were the bir th place of Robinsons Bar ley Water. We look forward to embr acing our continued sup por t at Wimbledon and are proud of our achievements over the last 75 year s ”

“ We ’

dr inks on offer when they go to pubs and bar s but are looking for tasty, exciting and healthy alter natives Fr uit Cr ush ticks all the boxes a natur al product, which tastes deli cious and doesn’t contain any ar tificial addi

tives or preser vatives ”

Fr uit Cr ush comes in four flavour s Pear & Raspber r y, Apple & Blueber r y, Apple & Elderflower, plus a new Blackcur r ant & Apple var iety

ber r y, blueber r y and blackber r y juices, later adding goji and açai. It also produces ener gy dr inks, fr uit bar s, conser ves, sorbets, frozen yoghur ts, dr ied ber r ies and more

and other FMCG lines, along with some mass mar ket leader s

The Ber r y Company, founded by Khaled Yafi, began oper ations with high quality r asp

Sever al var iants from its ambient r ange are now selling in South Afr ica They include Blueber r y, Açai ber r y, Goji ber r y, Superber r ies Pur ple and Simplyber r y Red, presented in colourful 1 litre packs Tanya Wucher pfen nig of Stafford Bros & Dr aeger says that the presentation is a key selling point “The packaging is moder n, trendy and clean cut ”

remains synonymous with Wimbledon and it’s great it will be there on the Umpire’s Chair again ”

remain the Official Still Soft Dr ink of the Championships, for the next five year s at least,” said Ritchie “Robinsons Bar ley Water

Summer freeze

UK Calypso Soft Dr inks has announced new var iants and promotions with its growing por tfolio of freeze dr inks A growth mar ket for Calypso, freeze dr ink products (ambient dr inks for home freezing) over all grew by 2% last year despite the recession and poor summer weather

The company manufactures over 150 mil lion freeze dr ink products each year from its factor y in Wrexham These include the Jubbly b r a n d e d t r i a n g u l a r i c e l o l ly, D i s n e y freezepops, and Calypso Icicles This year Calypso is to launch a Disney Pixar Toy Stor y product to coincide with the release of the new Toy Stor y 3 movie due out this summer

The company is also launching a new Jub bly Cola flavour Richard Cooke , Sales & Mar keting Director, said: “While freeze dr inks are t r a d i t i o n a l ly we a t h e r d e p e n d e n t , t h i s h a s been mitigated by the recession as it is a strong impulse purchase The recession has been good for the freeze dr inks sector as they are inexpensive and considered a value for money treat often replacing more expen sive ice lolly snacks ”

Family updates

NEW ZEALAND The Bar ker Family, based in New Zealand’s South Island, has cele b r a t e d 4 0 ye a r s o f p r e d o m i n a n t ly f r u i t b a s e d p r o d u c t i o n by p r o g r e s s i ve l y i n t r o d u c i n g n e w l a b e l d e s i g n s a c r o s s i t s

por tfolio

“We are updating our name to Bar ker’s of Ger aldine to better acknowledge our New Zealand her itage and unique location, nestled at the base of the Souther n Alps in G e r a l d i n e , S o u t h C a n t e r bu r y, ” e x p l a i n e d Managing Director Michael Bar ker “New labels have been cr afted, complete with ar tist dr awn fr uit images ”

The packaging revamp began with the j a m r a n g e , f o l l owe d by c h u t n e y s a n d savour y sauces, and has now extended to the company ’ s juice bever ages

Bar ker said that “the reason we changed to the new look was to tr y and tell our stor y better We felt that while our old l a b e l s we r e c r i s p a n d p r o fe s s i o n a l , t h e y didn’t give any feel for the family nature of our business over 40 year s, and all the pas sion that has gone into it over two gener a tions

“We also felt that our old labels could have been made by any faceless cor por ate company in any city of the wor ld We really wanted to emphasise the New Zealand made and New Zealand fr uit provenance of most of our r ange ”

B a r k e r ’ s o f G e r a l d i n e s o u r c e s N e w Zealand fr uit wherever this is pr acticable “We use New Zealand fr uit fir st and fore most and we want to tell our customer s where our fr uit comes from,” said Michael Bar ker Blackcur r ant fr uit syr up, for instance , is produced from locally grown Canterbur y

one of five

UK Robinsons Fr uit Shoot has launched Fr uit Shoot My 5, a new r ange of juice dr inks for children The dr inks are a blend of 80% real fr uit juices and 20% water and come in the familiar Fr uit Shoot bottle shape with a no spill spor ts cap making them ideal for school lunchboxes

There are three var iants: Apple & Pear, Or ange & Pineapple and Apple & Blackcur r ant All are free from colour s, sweetener s and preser vatives and only contain the natu r al sugar s found in fr uit juice A new pack design communicates the ‘1 of your 5 a day’ message

Leslie Davey, Robinsons Br and Director at Br itvic , said: “We have wor ked in close co oper ation with mums and kids to develop this new Fr uit Shoot product and My 5 is both nutr itious and refreshing, providing the perfect balance for kids' young palates and the reassur ance of one of your five a day ”

Fr uit Shoot My 5 replaces Fr uit Shoot 100% in the existing Robinsons r ange to “better deliver against consumer needs ”

blackcur r ants Boysenber r ies and r aspber r ies are sourced from Nelson, also in the South Island Honey for the lemon and honey syr up is also from New Zealand

Smooth activity

SOUTH AFRICA The mar ket profile of premium Loaded Smoothies has increased f u r t h e r ove r r e c e n t m o n t h s t h a n k s t o national in store activations under taken by The Sound Contact, a division of The Sound Media Group, for Loaded’s national distr ibu tor, JMC Melnick

This has linked with the packaging revamp of the high fr uit smoothies r ange which was devised by brother s Mar io, Rober t and Mar k Thompson

Following a pilot phase at stores close to gyms and other health facilities, the sampling progr amme has been extended in the Gaut eng region Loaded has also been suppor ted by a national adver tising campaign

1 litre well received

UGANDA The introduction by Ugandan bever age producer Jakana Foods of 1 litre packs for its juice r ange , which was repor ted i n S D I A p r i l i s s u e , h a s b e e n ve r y we l l received

Jakana Food, developed by inter nationally tr ained food technologist and entrepreneur Dan Jakana, has ear ned a ver y positive repu tation from its ear ly days as a niche pro ducer of long life banana juice , for which the company created its own technology

It now offer s a broad r ange of juices, min e r a l w a t e r a n d o t h e r l i n e s A s we l l a s expanding production to allow fur ther pene tr ation of its home mar ket, Jakana is building significant expor t sales, both within Afr ica and as far afield as the UK and US

Ambient relaunch

UK Del Monte is relaunching its ambient r ange of fr uit juices which is, says the com pany, its best ever tasting, set to revitalise the juice categor y through a br and that con sumer s know and tr ust

T h e r a n g e c o m p r i s e s O r a n g e , A p p l e , Tomato, Gr apefr uit and the br and’s signature Del Monte Gold Pineapple It spearheads Del Monte’s effor ts to dr ive growth follow ing recent challenges the juice categor y in gener al has faced, including poor summer s and competition from other soft dr inks

Fr ans Van Melis, Vice President of Oper a tions at Del Monte , said: “The relaunch of our core ambient juice r ange represents our commitment to restor ing interest in the juice categor y With over 100 year s of fr uit her itage and exper tise , Del Monte is in a great place to reinvigor ate the categor y and dr ive growth

“The big trends affecting consumer pur chase behaviour are health and convenience , which means juice has a strong long ter m

future We just need to dr ive people back down the ambient aisle by offer ing a br and that consumer s tr ust and a r ange which boasts our best taste yet, providing con sumer s with the ideal healthy juice and a choice for all consumption occasions, from breakfast through to evening

“Consumer s shift towards reper toire buy

ing in tough economic times ambient for ever yday use , and chilled for a treat The ambient juice sector presents a significant oppor tunity for Del Monte to achieve stand out, by providing a unique premium offer ing at an affordable pr ice on the ambient aisle . ”

The re launch is being suppor ted by a substantial national mar keting dr ive

Ener gy & Spor ts Dr inks

All day

UK All Day Ener gy Ltd has launched iShot, s c i e n t i fi c a l ly d e ve l o p e d t o g i ve s u s t a i n e d , healthy ener gy and focus for hour s within minutes in a 60ml bottle There is zero sugar, zero sodium and a low calor ific content Developed for people with active and chal lenging lifestyles, there are two var iants: All Day (Or iginal) and Decaff (Acai Ber r y)

iShot ener gy shots feature herbs such as green tea, Siber ian ginseng and guar ana, to help increase ener gy levels and focus natu r ally They contain a boost of vitamin B com plex to enhance ener gy production along with amino acids for focus, stamina and recover y and antioxidants that neutr alise toxins and improve health

To set it apar t from other shots, iShot is packaged in a sleeve provided by Chadwicks

Kur sat Uysal, Director at All Day Ener gy Ltd, said: “We were really impressed by C h a d i i e n d ly ye t p r o fe s s i o n a l approach and the speed of tur naround on this project was outstanding From design development to 3D proofing, mock ups to the choice of mater ial and tr ials, Chadwicks

rally sponsor

UK Voltz Inter national, supplier of the Voltz ener gy shot, is sponsor ing a team for the Roof of the Wor ld Rally r unning from Lon don to Tajikistan star ting on 3rd July The Char ity Road Tr ips team will complete a 4,000 mile jour ney with no back up suppor t, passing through countr ies including Serbia, Geor gia, Azerbaijan and Tur kmenistan, with

Keep playing

GLOBAL In the br and's fir st ever global integr ated mar keting campaign, Power ade will give athletes the inspir ation and ability to 'Keep Playing,' through a campaign high lighted by an innovative online exper ience and the presence of Power ade on the pitch dur ing the 2010 FIFA Wor ld Cup South Afr ica

The campaign theme 'Keep Playing' alludes to the insight that passionate spor ts player s love the game of football and never want a great game to end Power ade has been 'Chosen by FIFA to Hydr ate 2010 FIFA Wor ld Cup Player s ' and will be pitch side at ever y match dur ing this month's tour nament

went through the whole process with us and provided regular progress updates, mak ing it one less thing for us to wor r y about

“ L a u n c h i n g a n e w p r o d u c t i s a lw ay s daunting so it was impor tant for us to choose a packaging supplier that could meet our needs and Chadwicks has cer tainly sur passed all our expectations ”

the aim of r aising £20,000 to be divided equally between the two char ities: Sworde Teppa and Make a Wish

“We will be dr iving a V8 Landrover Dis cover y by day and sleeping in tents by night,” said Ashley Platen Mills, or iginator of t h e C h a r i t y R o a d Tr i p s t e a m “ We a r e delighted to have the Voltz ener gy shot on board and we are hoping to test it to see if it will help our concentr ation, par ticular ly on the Pamir Highway which, reaching 15,000

Less fizz

U S A E t e r n i t y B e ve r a g e s h a s a n n o u n c e d the launch of INT2 a premium ener gy dr ink throughout the state of Flor ida In an effor t to provide the best taste and most pure and refreshing ener gy dr ink, INT2 differ s from other ener gy dr inks by capping the c a r b o n a t i o n i n i t s p r o d u c t W h i l e m o s t ener gy dr inks contain approximately 20% c a r b o n a t i o n , I N T 2 m a i n t a i n s o n l y 2 % c a r b o n a t i o n p r ov i d i n g n o e n e r g y d r i n k after taste There are three flavour s: Pure , Sugarfree , and Cr anber r y

Jim Amstutz, CEO of INT2, br ings 15 year s of exper ience in the bever age indus tr y with an emphasis on sales, mar keting, finance and br and building to his newest venture Under standing the need for ver sa tility in an ener gy dr ink, he explained: “With INT2 we are creating more than just your aver age ener gy dr ink INT2 is an enjoyable b e v e r a g e t h a t o f f e r s s m o o t h r e f r e s h i n g tastes, with an ener gy kick ” Unlike most ener gy dr ink companies that position them s e l v e s w i t h v a r i o u s extreme spor ts, INT2 is a l i g n i n g i t s p r o d u c t s w i t h p r e m i u m l i k e minded lifestyle br ands i n t h e m u s i c , f a s h i o n , ar ts and enter tainment arenas

feet in some places, is the highest road in the wor ld ”

Sworde Teppa is an emer gency recon s t r u c t i o n a n d d e ve l o p m e n t o r g a n i s a t i o n which provides sustainable development in the region As well as r aising much needed funds, the team will donate the Landrover to the Sworde Teppa char ity at the end of the r ally Make a Wish is a UK char ity that gives magical wishes to children and young people fighting life threatening illnesses

Interactive film 'deep dive' technology has been used to depict Powerade's functional benefits and brand attitude.

Champion signing

U K Wo r l d C h a m p i o n J e s s i c a E n n i s h a s signed with Power ade as a br and ambassa dor The heptathlete is regarded as one of the wor ld's top athletes having recently won gold at the IAAF Wor ld Championships and I A A F I n d o o r Wo r l d C h a m p i o n s h i p s T h e deal, which r uns until the end of 2012, will see Jessica wor k closely with Power ade and their exper ts in hydr ation and nutr ition to help her perfor m to her maximum both in tr aining and competition

J e s s i c a E n n i s c o m m e n t e d : “ I ' m r e a l ly excited to be a par t of the Power ade team. It's great to hear some of the ideas and the direction they are taking Power ade and I can't wait to see and taste what the future br ings ”

She continued: “It's going to be a busy two year s for me , but obviously the main focus is going to be London 2012, so I'm just really focusing on getting ready and per for ming and improving year upon year and Power ade will play a big factor in that Dur ing a session I don't like to dr ink a big litre bottle of water I like to get some liquid into me but also some carbohydr ate , so Power ade is a nice amount of liquid that I can sip at dur ing the session and it makes a big dif ference ”

Jessica will act as an ambassador for Pow er ade and will be making appear ances for the isotonic spor ts dr ink to help promote the benefits of hydr ation, as well as appear ing in above the line mar keting activity and br and endor sements In retur n Power ade will be suppor ting Jessica and her coach with nutr itional exper tise to help her reach her potential on the tr ack

Football support

U K Powe r H o r s e h a s s i g n e d s u p e r s t a r

Afr ican str iker Sheyib Emmanuel Adebayor as br and ambassador The Manchester City forward, who ear lier this season galloped the full length of the pitch at Eastlands to cele br ate his goal against for mer team Ar senal, has confir med that he will help r aise the profile of the ener gy dr ink in the UK

C E O o f A u s t r i a b a s e d Powe r H o r s e , Thomas Königsbauer, commented: “We are de l i g h t e d t o be wo r k i n g wi t h A de bayo r D e s p i t e h av i n g m a ny c o m m e r c i a l o f fe r s , Adebayor chose us for the taste and br and per sonality and we look forward to wor king with him to develop the br and in the UK ”

Antioxidant recovery

USA POM Wonderful has launched POMx Antioxidant Recover y, a combination of con centr ated POM Wonderful 100% Pomegr an ate Juice and POMx, designed to m e e t t h e r e c ove r y n e e d s o f tr ained athletes

T h e b e ve r a g e fe a t u r e s t h e

n a t u r a l ly o c c u r r i n g p o ly p h e n o l antioxidants from the Wonderful v a r i e t y o f po me g r a n a t e wh i c h recent research has shown can help speed muscle recover y and reduce muscle soreness following strenuous exercise Findings from a p l a c e b o c o n t r o l l e d , d o u bl e blind crossover study showed that when the research subjects consumed a daily dose of P O M x ( e q u i v a l e n t t o a 2 o z s e r v i n g o f

on guard

UK Silver Spr ing 1870 tr aditional mixer s has par tnered with Guards Polo Club as a cor por ate sponsor for the 2010 polo season Created from English her itage recipes the r ange of premium r ange mixer s features clas sic dr inks with tr aditional flavour s such as gin ger ale , bitter lemon and lemonade

The br and's Mar keting Manager, Iolanda Hudson, said; “The next year is going to be a ver y exciting time for 1870 and we feel our association with Guards Polo Club is the per fect alignment and will offer the br and fantas tic exposure over the next few months ”

Guards Polo Club Mar keting and Sponsor ship Manager, James Tur ner, added: “We are thr illed to have Silver Spr ing 1870 on board as a cor por ate par tner. They have such a great r ange of dr inks we are really looking forward to wor king with the team and estab lishing a solid par tner ship ” Guards Polo Club is Europe’s leading polo club and home to many of the wor ld’s major matches throughout the polo season Dur ing

POMx Antioxidant Recover y) they exper i enced over 30% less strength loss as well as 28% less muscle soreness compared to the placebo

Conducted at the Univer sity of Texas at Austin and published in the March issue of Medicine & Science in Spor ts & Exercise, this study is the fir st to link the daily intake of p o ly p h e n o l a n t i ox i d a n t s f r o m Wo n d e r f u l var iety pomegr anates with a boost in exer cise perfor mance

POMx Antioxidant Recover y is an all nat ur al, gluten free and ver satile supplement that can enhance mor ning smoothies, post wo r ko u t s h a ke s a n d e l e c t r o ly t e / r e c ove r y dr inks The skin and membr ane of Wonderful po me g r a n a t e s a l s o c o n t a i n a pa r t i c u l a r ly potent concentr ation found in the peel and membr ane of the fr uit POM Wonderful has created a patent pending process POMx to har ness these antioxidants The result is P O M x : t h e c o m p a ny ' s a l l n a t u r a l , u l t r a potent antioxidant extr act

the season, the premier official tour naments are The Queen's Cup, Royal Windsor and the Archie David, all of which take place this month In July each year, the Club is host to the Hur lingham Polo Association's Inter na tional Day, which is the lar gest spectator polo event in the wor ld

Silver Spr ing 1870 Managing Director, Neill Cotton, said: “Selecting Guards Polo Club as the fir st ever cor por ate sponsor ship deal for 1870 was an easy decision. The sponsor ship offer s many different platfor ms for br and exposure to our key tar get mar kets ”

Sheyib Emmanuel Adebayor

Water & Water Plus

To the rescue

U S A A r i Z o n a B e v e r a g e C o m p a n y h a s i n t r o d u c e d R e s c u e Wa t e r, a f u n c t i o n a l water to help increase the r ate of fluid replacement in active people and balance nutr ient absor ption into the body The bev er age comes in a high tech, high touch PET bottle from Constar which protects the sensitive nutr ients and flavour s

The 20 5oz PET bottles feature the com p a n y ’ s X 4 t e c h n o l o g y, a b r e a k t h r o u g h , panel free design for hot fill bever ages that, says the company, “impar ts the robust, in hand feel of glass, while optimising perfor m a n c e d u r i n g t h e h o t fi l l a n d l a b e l l i n g processes ”

For mulated for Ar iZona Bever age Com pany by Twinlab labor ator ies, there are four flavour s in the Rescue r ange: Ber r y Blend, a blend of L theanine , green tea extr act and lemon balm extr act; Lemon Line , a blend of guar ana extr act, green tea extr act and nat u r a l c a f fe i n e ; O r a n g e C i t r u s , w i t h a l p h a lipoic acid, green tea extr act, milk thistle extr act, and L glutathione; and Pomegr anate

Hydration keep it light

UK The Juice Doctor, the natur ally isotonic f l avo u r e d w a t e r, i s u r g i n g c o n s u m e r s t o 'Keep It Light!’, following new research which has uncovered habitual dehydr ation among 96% of the UK’s office wor ker s The cam paign is ur ging people to frequently check the colour of their ur ine and setting the nation a goal to ‘keep it light’

Companies can download free per sonal 'Y’ur indicator' char ts (designed as a pee tone colour char t to help identify the stages of hydr ation) as well as other free mater ials to post up in washrooms, rest areas and o f fi c e s f r o m w w w ke e p i t l i g h t o r g t o h e l p t h e m c o m mu n i c a t e t h e hy d r a t i o n h e a l t h message within the wor kplace

According to The Juice Doctor our bodies have a natur al ear ly war ning system for help i n g u s k n ow w h e n we a r e d e hy d r a t e d , namely the colour of our ur ine However, the sur vey has shown that less than one third of people (27 10%) admitted to check ing the colour to see if they’re dehydr ated Wor r yingly, only 7% of them, the more vigi lant, said they notice when their ur ine is an odd colour, and when they do, they don’t know what it means A dar k coloured ur ine signals dehydr ation

At the same time the br and, co founded by five times Olympic gold medallist Sir Steve Redgr ave , has relaunched its r ange

Punch, which combats free r adicals with a blend of ar abinogalactin, green tea extr act, and elderber r y extr act

Rescue Water is made with no preser va tives, no ar tificial colour s, and no ar tificial flavour s and is sweetened with Reb A, a natur al sweetener that comes from Stevia plants and contains zero calor ies The bev er age has 25 calor ies per 8oz ser ving

Send your news to: news@ softdrinksinternational.com

TV first

UK This Water has launched its biggest ever nationwide above the line campaign with its fir st TV commercials

“This is an exciting time for our br and, three year s after it fir st launched We are sig nificantly lifting our investment this summer w i t h a h e av y we i g h t n a t i o n w i d e o u t d o o r campaign and our fir st ever TV commercial This activity will introduce our br and to many new consumer s as well and highlight our two delicious, new refreshing recipes,” said Sar ah Smar t, This Water Mar keting Man ager.

The campaign will include a 'heat acti vated' component, whereby digital adver tis ing panels will be tur ned on dur ing hot weather, to remind consumer s to 'cool off with This Water'

T h e c r e a t i ve i s b a s e d o n T h i s Wa t e r recipes’ simple blend of real fr uit and water A TV commercial and outdoor poster s fea ture real lemons, limes, or anges, r aspber r ies and apples enjoying the refreshing qualities of water The commercial features 80s pop icon Billy Ocean’s power ballad 'Suddenly', used to amplify the love between the fr uit and water

The campaign follows the launch of two n e w v a r i a n t s : O r a n g e s & L e m o n s a n d Raspber r ies & Apples. Tropical

The same sur vey found that 69% of Br its are unaware of what isotonic means Iso tonic dr inks have a similar concentr ation of sugar and salts as your body and therefore can replace and retain fluids more efficiently than water Instead of salt, used in most

spor ts dr inks, Juice Doctor uses a potassium hydr ation booster (salt substitute), which has been shown to have a similar effect by reg ulating the body’s ability to retain essential fluids once absorbed Each dr ink contains around 20 calor ies per 100ml and has no ar tificial colour ings, flavour ings, preser vatives, sodium or sweetener s

Sir Steve Redgrave delivers the hydration message from The Juice Doctor's liveried ambulance. Keep it light posters can be downloaded from www keepitlight org

relaunch focuses on Britishness

UK Pr inces soft dr inks is relaunching Aqua Pur a natur al miner al water with a focus on the br and’s water source in the hear t of the Cumbr ian fells The move will help meet growing consumer demand for Br itish bot tled water s and follows research showing that shopper s feel uncomfor table about the fo o d m i l e s a s s o c i a t e d w i t h s o m e r i v a l br ands

The relaunched Aqua Pur a r ange includes a new logo and br and liver y as well as a refreshed pack design featur ing photogr aphy o f t h e C u m b r i a n c o u n t r y s i d e A n e w str apline 100% Pure Cumbr ian is also being introduced after research showed that Aqua Pur a ’ s provenance provides a real res onance with shopper s who associate this o u t s t a n d i n g a r e a o f n a t u r a l b e a u t y w i t h

natural hydration

B A H R A I N C o c a C o l a M i d d l e E a s t h a s established Arwa water as a strong player in the region’s huge but extremely competitive hydr ation mar ket Now the br and’s high consumer awareness has been lever aged fur ther with the introduction in Bahr ain of Arwa Fuits in two natur al flavour s: Str aw ber r y and Lemon

“In a categor y where bever age br ands do not often tread, the great taste of Arwa Fr uits br ings consumer s a young, active and healthy way to stay hydr ated, with the addi

Welsh campaign

UK Brecon Car reg, the number one Welsh Natur al Miner al Water, is r unning a major adver tising campaign in July compr ising over 180 poster sites str ategically positioned at the entr ance of multiple grocer s and r adio adver tising on Red Dragon, The Wave and Swansea Sound radio stations.

The campaign describes the water as ‘Pure Welsh Magic’ depicting the waterfalls and

pur ity and natur al products

Consumer press adver tis ing, PR and in store promo tions, a new look website and a n o n l i n e c o m mu n i c a t i o n s progr amme is suppor ting the relaunch

Gr aham Breed, Mar keting Director for Aqua Pur a, said: “For many shopper s the idea that Br itish is best seems to be here to stay, with sales g r ow t h a m o n g s t B r i t i s h b r a n d s o u t s t r i p p i n g r i v a l European water s

“ A t A q u a P u r a , we ’ r e proud of our Cumbr ian roots and the pur ity of our water source By emphasising our Br itish creden tials on pack, we can build on Aqua Pur a ’ s position as one of the UK’s leading bottled water br ands and give consumer s a clear reason to buy ”

tion of an exper ience that excites their tastebuds and expresses their unique char ac t e r, ” c l a i m e d C o c a C o l a M i d d l e E a s t spokesman Antoine Tayyar

“Arwa Fr uits presents a great alter native for staying hy d r a t e d a n d h e a l t hy by e n c o u r a g i n g c o n s u m e r s t o dr ink water with the fr uit flavour s they love and inspir i n g t h e m t o l i ve l i fe vibr antly ”

Arwa Fr uits is sugar free It i s p r e s e n t e d i n d i s t i n c t i ve 500ml bottles

landscape of the picturesque r ur al Brecon Beacons from where the water is dr awn Eva Toth, the br and's Mar keting Manager, said: “Consumer s under stand the benefits of natur al hydr ation and there is ongoing enthu siasm for healthy hydr ation with Welsh shop per s feeling par ticular ly connected to Brecon Car reg with its distinctly local roots We have come a long way from our cottage industr y roots to become the biggest selling Welsh water in the UK and this campaign will help br ing our brand to a wider audience ”

Mineral water buy

JAPAN Asahi Soft Dr inks, a subsidiar y of Japan’s big Asahi Brewer ies group, has pur chased the major Rokko no Oishii Mizu miner al water br and from House Foods Cor por ation which launched the product in 1983

The purchase also includes the Rokko production facility, the Nada water source , other land and buildings, and the br and’s distr ibution networ k ar r angements

Nada ku is renowned for its miner al r ich water which led to sever al of Japan’s sake producer s establishing their oper ations in the region Rokko no Oishii Mizu means ‘fresh water from the Rokko Mountains’.

Asahi said it had bought Rokko no Oishii Mizu, which will continue to be produced under this br and name but also with Asahi i d e n t i fi c a t i o n , t o s t r e n g t h e n t h e p r o d u c t por tfolio of its domestic soft dr inks busi ness It is intended to boost the Rokko no Oishii Mizu br and to seek production and distr ibution syner gies with other group bev er ages

The company will continue to sell its A s a h i F u j i s a n n o Va n a d i u m Te n N e n S u i value added miner al water, which was intro duced in 2004 Asahi reiter ated its goal of increasing its share of the Japanese soft dr ink mar ket to 10%

UK FIFTY actors provided relief and amusement for stressed out travellers as they roamed Liverpool Street station offering ‘best seats’ to commuters and stranded passengers The limited edition fun, inflatable tennis ball chair can be redeemed as part of Highland Spring’s new summer on pack promotion, Best Seat in the House

Carbonates

Trace Your Coke

UK Coca Cola in Great Br itain has launched a new inter active online application to help meet increasing consumer demand for ' eco ' i n fo r m a t i o n T h e ' Tr a c e Yo u r C o ke ' a p p enables consumer s to tr ace individual cans or bottles of Coca Cola Great Br itain dr inks back to their Br itish factor y of or igin. It also highlights the impor tance of the most signif icant step consumer s can take to reduce a d r i n k ' s e nv i r o n m e n t a l i m p a c t r e c y c l i n g empty packaging

' Tr a c e Yo u r C o ke ' w i l l h e l p u n d e r l i n e Coca Cola's pr ide in being a Br itish business, the significant contr ibution the system makes to the UK economy and employment and i t s e f fo r t s t o r e d u c e i t s e nv i r o n m e n t a l impacts in ter ms of ener gy, water and pack aging use

User s are invited to explore the behind the scenes stor y of how their dr inks reach them: the application opens up the whole product lifecycle from ingredients and pack aging through to manufactur ing and distr ibu t i o n a n d fi n a l ly r e c y c l i n g , e x p l a i n i n g t h e carbon impact of each step on the way

Through an inter active Google map of the UK, user s can explore some simple back ground facts about Coke's seven UK factor ies and the people who wor k in them 'Tr ace Your Coke' should also help dispel a wide spread misunder standing: a recent poll showed that less than 50% of people are

rebranding

USA Fizzy Lizzy, the New Yor k City based company, has announced a complete re br anding of its spar kling juice line with a new logo and gr aphics for its packaging as well as its website The revised look is clean, simple and fun, and represents a mar ked shift from its previous identity which was quite busy

“We loved our former design but it proved inconsistent with our brand attr ibutes as well as difficult for consumer s to read,” Liz Mor r ill, Founder and President of Fizzy Lizzy, said “It

Cola for summer

USA Or iginal Cola and Diet Or iginal Cola are the latest flavour s to be launched by Hansen's Bever age Company The dr inks are f r e e o f c a f fe i n e , p r e s e r v a t i ve s , a r t i fi c i a l flavour s and colour s

“We are excited to be r e l e a s i n g t h e t i m e l e s s taste of cola in time for the summer, ” said Blair O we n s , V P M a r k e t i n g “It's natur ally the perfect flavour that complements o u r p r o d u c t l i n e . "Hansen's Or iginal Cola and Diet Or iginal Cola are available nationwide ”

All Hansen's natur al and diet sodas are gluten and dair y free The latest colas join the br and's production line that includes Ginger Ale , Key Lime , Cher r y Vanilla, Gr ape fr uit, Kiwi Str awber r y, Vanilla, Mandar in Lime , C r e a my R o o t B e e r, R a s p b e r r y, O r a n g e Mango, Pomegr anate , and Black Cher r y

Barbecue win

UK The Feel Good Dr inks Co has teamed with Landmann, Europe's leading supplier of barbecues and accessor ies, in a summer

aware that the Coca Cola sold in this countr y is made here A third of the public believe it is impor ted from the USA (ICM Research Apr il 2010) In fact Coca Cola has made soft dr inks in the UK for over 100 year s

also failed to prominently display our high juice content, lack of added sugar s and indus tr y awards, which are the ver y things that make Fizzy Lizzy distinct ”

Impressed by the student talent he had seen online , Mor r ill's husband (and company CEO) Aaron, launched a contest on the design website , TheDieline com , ultimately choosing Brooklyn based designer Jesse Kir sch, as the winner

Fizzy Lizzy consists of fr uit juice and spar kling water with no added sugar s and an aver age of 60% juice per bottle There are eight flavour s in the range

nailing colours

UK Diet Coke has been giving away a nail var nish exclusively created by nails inc when consumer s purchase two 500ml bottles of diet Coke in selected Boots stores nation wide The promotion ends 30th June

There are four colour s which make up the diet Coke 'City Collection', inspired by the four fashion capitals of the wor ld New Yor k, London, Milan and Par is London is a trendy nude colour, inspired by Br it passion for cool fashion Par is is a deep pur ple , a tr ibute to the most romantic city in the wor ld and a beautiful sunset over the Eiffel Tower Milan is a fier y Italian red and New Yor k is a vibr ant fuchsia pink inspired by the attitude of the city that never sleeps

par tner ship deal

From this month Feel Good Dr inks is launching a nationwide on pack led promo tion via 200,000 packs of its 750ml Gently Spar kling Juice Dr inks across all major super mar kets The campaign is set to offer cus tomer s the chance to win one of over 100 quality por table Landmann barbeques

The fully integr ated campaign activity will be suppor ted digitally, with media par tner ships, competitions and sampling Consumer s w i l l b e a bl e t o e n t e r t h e c o m p e t i t i o n through the Feel Good Dr inks website

Lemon & Paeroa

N E W Z E A L A N D T h e y c a l l i t ‘ wo r l d famous in New Zealand’ Now the Kiwi car bonate has picked up some global media cover age , although not necessar ily what the C o c a C o l a A ma t i l ma r ke t i n g t e a m mi g h t have planned.

It came about when Justin Bieber, the teenybopper singing idol of the moment, m a d e a l i g h t n i n g p u bl i c i t y v i s i t t o N e w Ze a l a n d Hi s s c h e du l e i n c l u de d a s t u di o appear ance on a teen TV show dur ing which he was given a gift pack of quintessentially N e w Z e a l a n d i t e m s , i n c l u d i n g Ve g e m i t e spread, gumboots and pineapple lumps

He was intr igued by a bottle of L&P but, perhaps because of the hot studio lights, it spr ayed him on opening Bieber accused the show’s hosts of shaking it up and walked off the set to clean up

B u t i t w a s a l l g o o d n a t u r e d a n d h e retur ned shor tly to continue taping, mutter ing about the L&P If you don’t know who Bieber is, ask any young woman from 10 to 16 A Google search will br ing you near ly 40 million hits, expanding by the week

FIND THE RIGHT INGREDIENTS TO MAKE YOUR PRODUCTS SHINE NEXT TO THE

Untapped oppor tunities

for global growth

Carbonates are growing, but not as fast as the overall market, reports richard Haffner.

While carbonates volume is increasing, the issue is that the category is not keeping pace with total soft drinks growth Globally, from 2004 to 2009 carbonates had a CAGR of 1 5% versus 4.0% for fruit/vegetable juice and 6.9% for bottled water For the forecast period of 2009 2014, car bonates are projected to have a 1.1% CAGR as against 5 2% for fruit/vegetable juice and 3 9% for bottled water.

A key question for the carbonates category: is it destined to lose share to other soft drinks cate gories or are there untapped opportunities for growth? This article will examine potential untapped opportunities

Setting the global stage

We start by looking broadly at global consumer drinking habits of packaged drinks

By taking 2 2 litres a day as a conservative esti mate of the per capita recommended liquid intake, we build up a picture of how the world drinks, past, present and future. We track the con tribution of branded packaged beverages as a share of total liquid consumption. We assume the balance consists of tap water

Packaged drinks appear saturated in the devel oped markets of North America, Western Europe and Australasia. Their share of total beverage con sumption has levelled off and is projected to decline in the years to 2014.

Consumption of soft drinks in the developing markets of Latin America and Eastern Europe is about 70% of developed market per capita con sumption but hot drinks is only 50%. However, soft drinks, in particular, are projected to have sig nificant volume growth from 2009 to 2014 (grow ing by 15% over this period)

The untapped markets of Asia Pacific and Mid East Africa have vast potential for growth since packaged beverage volume consisted of only 10% of total beverage needs in 2009.

One of the biggest limiting factors to packaged beverage consumption in the untapped markets is low income levels In 2009, per capital disposable income levels in the Asia Pacific and Mid East/Africa markets was only 8% of the developed markets. The fastest growing untapped markets, with projected CAGR’s of 6 5% or greater from 2009 to 2014, are China, India, Vietnam, Egypt and Morocco

The teen market is a key consumer base for soft drinks and any beverage product with a fun pro file In the untapped and developing markets, more important than increasing population size is increasing purchasing power In these markets, although the teen population is not growing, the key issue is that these are unsaturated markets with increasing disposable income.

The overarching macro trends of market satura tion, disposable income growth and target popu lation size and trend must have a significant i m p a c t o n a n y s u c c e s s f u l c a r b o n a t e s g l o b a l growth strategy

For the forecast period of 2009 2014, carbonates are projected to have a 1 1% CAGR versus 5 2% for fruit/vegetable juice and 3.9% for bottled water

Potential opportunity in the untapped regions of Asia Pacific and Mid East/Africa

Not surprisingly due to the underlying macro eco nomic trends, the categories experiencing the fastest growth, both historically and forecasted through 2014, are in the untapped markets fol lowed by the developing markets. However, car bonates are losing share of throat in these regions since both bottled water and fruit/vegetable juice are growing at a faster rate In fact, the only car bonates category in these two areas outpacing soft drinks growth is the smallest category in the developing markets, low calorie colas.

Given the relatively low per capita consump tion, particularly in the untapped markets, the challenge for carbonates is to capture a greater percentage of new soft drinks purchases than has happened

In untapped markets, carbonates are not keep ing pace with category growth From 2004 to 2009 carbonates compound annual growth rate (CAGR) was 4 3% compared to 9 5% for bottled water and 9 9% for fruit /vegetable juice

Both Coca Cola and PepsiCo have a higher vol

ume share of carbonates in the untapped markets than their global shares Although both beverage giants have taken the lead in carbonates in the untapped markets, the carbonates category is not keeping pace with soft drinks growth. If carbon ates growth had kept pace with overall soft drinks growth over this time period, this would have generated an incremental 21 billion litres between 2004 and 2009.

Given the large teen population and increasing disposable incomes, there seems to be significant volume growth opportunity for carbonates in the untapped markets While it might be more expen sive for second tier companies to develop the infrastructure that Coca Cola and PepsiCo have, the volume opportunity could justify that expense The question becomes one of what car bonates category to focus on and where to focus.

Lemon lime is a key focus category

Although lemon lime is smaller than regular cola, it is growing at a faster pace; having a 6.5% CAGR from 2004 to 2009 versus 3 4% for regular cola Lemon lime seems to be a good focus area to try to increase the rate of carbonates growth since it is the fastest growing carbonates segment. Based on per capita consumption patterns, many key mar kets in Asia Pacific and Mid East/Africa have a taste preference for lemon lime The countries driving this taste preference are China, India, Indonesia, Philippines, Vietnam, Algeria, Egypt, Morocco, Saudi Arabia and UAE

Although lemon lime is the fastest growing car bonate flavour from 2004 to 2009, it still did not grow as fast as total soft drinks. China is the only major untapped market where lemon lime kept pace with soft drinks growth from 2004 (with a 13 1% CAGR vs 12 3% for total soft drinks)

In the untapped regions, Sprite is by far the brand leader with a 49 1% share in 2009 based on volume, having more than double the share of the next closest brand, 7UP from PepsiCo with 20 2% share. Since 2004, Sprite has gained 7.2 percent age points in share The majority of Sprite’s suc cess is due to gains in China. In China, Sprite has a 72 7% volume share which is +10 4 vs 2004 but only +0 4 vs 2008 Since 2004 China has account ed for over 80% of Sprite’s volume growth in the untapped markets

On a regional level Mitsuya (from Asahi Breweries Ltd) is the number three brand (with a 4 3% volume share) and Chilsung Cider (from

Lotte Group) comes fourth (with a 2.5% volume share) They each have low shares in the market group because of limited distribution. Mitsuya is distributed only in Japan where it is the number one brand, with a 40.8% volume share plus 10 percentage points versus 2004 volume Chilsung Cider is distributed only in South Korea where it also is the number one brand, with a commanding and stable 77 2% volume share

Potential implications for carbonates

There may be significant volume opportunity in the future by carbonates capturing their fair share of incremental packaged drinks consumption as increasingly affluent consumers drink less tap water in the untapped regions. In these areas, car bonates growing at the same rate as total soft drinks from 2004 to 2009, would have generated an incremental 21 billion litres to carbonates over that period.

Second tier beverage companies may have an opportunity to capture volume for carbonates by stimulating carbonates category growth at the same pace as soft drinks growth. Since private label is not a factor in Asia Pacific, there may be an opportunity for a low priced alternative to the beverage giants’ offerings Second tier companies could consider a larger package size at a favourable price per litre (similar to Big Cola in Latin America) With the focus on lemon lime, second tier companies should move quickly to realise the volume opportunity before Sprite gains an insurmountable share lead.

■

Lemon lime seems to be a good focus area to try to increase the rate of carbonates growth since it is the fastest growing carbonates segment.

Source: Euromonitor

Richard Haffner is Beveragres Industry Manager at Euromonitor International

Source: Euromonitor

Securing stability

in neutral dairy drinks

Yves Maltete, explains how stability can be achieved in neutral dairy drinks without compromising taste and quality.

Chocolate, strawberry or banana, smoothies, or coffee drinks flavoured neutral dairy drinks of all kinds have fans all over the world, from children to adults, and the market isn’t flagging However, it’s certainly not a ‘one size fits all’ approach with manufacturers needing to supply flavoured and chocolate milk drinks that satisfy local tastes and cultural trends This means creat ing recipes with, for example, varying quantities of fat versus milk solid content, flavouring and sugar levels.

Similarly, storage, shelf life, end use and pack aging must also be taken into account is the product to last six months on ambient shelves or three weeks in the chiller cabinet? Will it be available in a tin, carton or plastic bottle? No doubt in part due to the weather and refrigeration issues long life (UHT) neutral dairy drink prod ucts dominate in Africa, the Middle East and South America, whilst Europeans enjoy both long life and short shelf life (HTST) products North America prefers both short shelf life and enriched varieties

A complex base

Despite its simple, innocent appearance, cow’s milk is made up of a complex system that con sists in an oil in water emulsion, with an aque ous solution of proteins, sugar and minerals However, this composition can vary from cow to cow and breed to breed which must be taken into account when producing the recipe. Percentage content may also vary according to the time of year, animal feed and many other factors Soy milk has a similar average composition with vari ation due to the ratio of seed and water during extraction

Furthermore, manufacturers are not only work ing with a raw material that can differ in compo sition but one which can change consistency over time by creaming, as well as be highly sensitive to p H v a r i a t i o n s E x t e r n a l i n g r e d i e n t s s u c h a s

colouring agents, minerals, vitamins or other nutritious components are additional sources of instability, especially as milk is a low viscosity beverage In particular, the addition of colours and flavours can result in pH fluctuation.

The risk of separation among the different ingredients is high unless care is taken, especially

for chocolate milk and chocolate soy dairy drinks. Here, the cocoa particles do not dissolve and unless suspension is addressed with a textu rant such as carrageenan, the consumer could end up buying a milk chocolate drink where the fat creams on the top of the drink and the cocoa has become sediment at the bottom of the bottle, tin or carton Not an enjoyable or refreshing drinking experience!

The challenge therefore to create and maintain stability throughout the life of the product is to slow down the creaming of the fat globules, as well as the sedimentation of the insoluble parti cles, such as the cocoa or calcium, without going beyond the pH range of 6.6 7.

There are two main methods of achieving this:

• Creating ‘networks’ between the particles using a texturiser, such as carrageenan

• Increasing the viscosity by adding a thick ener

However, given that the drink needs to remain fluid and drinkable, viscosity cannot be thick ened extensively The creation of networking to entrap the particles therefore remains the most likely form of creating stability whatever the milk beverage variant, although thickeners such as xanthan or guar gum may also be added to create mouth feel and improve suspension In geograph ical areas where sterilisation in autoclave is used the addition of salts, which adapt well to hydro colloids, is needed to buffer the solution and pro tect the proteins

Recombined milk is a particularly complex p r o c e s s w i t h n u m e r o u s c o n s t r a i n t s Va r i o u s ingredients are used in different combinations, in powder or liquid form for example soy proteins, milk powder, animal or vegetable fat, sugar, colours, etc Key to success in this sector is the use of a good emulsifier to re establish the emul sion, and suitable hydrocolloids to stabilise the mix and provide body and mouth feel in the end product

Structuring neutral dairy drinks using carrageenan hydrocolloids

Carrageenans, thanks to their specific interaction with casein micelles, are widely used to stabilise milk drinks Upon cooling, gelling carrageenans (kappa and iota fractions) form a helix which, as a result, increases the carrageenan charge density

and the probability of interaction with casein micelles found in the milk Depending on the intensity of heat treatment, and the resulting whey protein denaturation, the amount of car rageenan able to adsorb onto casein varies, thus providing additional possibilities of direct inter a c t i o n b e t w e e n t h e c a r r a g e e n a n c h a i n s .

Consequently, the quality and the amount of car rageenan must be perfectly controlled and adjust ed in such a way that the stabilising network will be formed while at the same time avoiding the risk of creating micro gel points in the drinks

Apart from carrageenans, stabiliser blends con taining pure thickeners (guar gum, xanthan gum) or steric fillers (cellulose) are also used Cellulose derivatives are interesting in case of retort heat treatment or high temperatures during filling or storage. In regions where fresh milk is not avail able, emulsifiers are very useful to facilitate pow der milk recombination.

Satisfying solutions from Cargill

Along with its category approach and unique portfolio of nature based texturising ingredients, which includes hydrocolloids (alginates, car rageenans, pectins, guar and locust bean gums, a n d x a n t h a n g u m ) , c u l t u r e s a n d e n z y m e s , lecithins and emulsifiers, maltodextrines, starch es, soy flours and multi component functional systems, Cargill can offer dairy manufacturers s o l u t i o n s w h i c h o v e r c o m e t h e c h a l l e n g e s described:

• Lygomme™ABN series are specific systems combining different gelling hydrocolloids particularly suited to stabilise flavoured milk and soy beverages with a thick texture (‘milk shakes’ types);

• S a t i a g e l ™ A B N s e r i e s a r e g e l l i n g c a r rageenans specifically designed for stabilis ing neutral dairy beverages; they improve the mouth feel in chocolate milk and soy drinks, and limit or even avoid cocoa particles set tling;

• Aubygel™ABN series are carrageenan PES (processed euchemea seaweeds) which can be used in aqueous, dairy or fruit media; the series is well suited to the stabilisation of chocolate milk and soy drinks;

• E m u l f l u i d ™ a n d E m u l t o p ™ s e r i e s a r e lecithins particularly suited for neutral dairy beverages;

• Lygomme™ABN R series are functional systems specifically designed for recom bined milk. Those systems are user friendly

mixes of two functional parts: emulsifiers and hydrocolloids. The two parts are co processed (integrated) in order to avoid dust, lumps and to ease dispersion.

To complement the functional role of emulsi fiers and carrageenans, other hydrocolloids and starches can be used to offer a wide possibility of mouth feel and sensations:

• Satialgine™ABN series are gelling alginates with added salts that can be used in aqueous, fruit or dairy media and are designed to effi ciently stabilise flavoured and chocolate milk beverages;

• C*Dry™ series are maltodextrines offering low dusting, high dispersibility and solubili t y ; C * G e l ™ , C * Te x ™ , C * C r e a m Te x ™ , C * P o l a r Te x ™ a r e n a t i v e a n d s t a b i l i s e d starches from waxy corn, maize and tapioca, with easy dispersion and well suited for neu tral systems

Couple this portfolio of solutions from Cargill’s texturising business with a global yet local knowledge of the dairy category, as well as access to the expertise from other Cargill business units providing ingredients such as cocoa powder, sweeteners and flavours, and manufacturers can be certain that their milk drink will not only be stable but intensely satisfying with both great taste and texture sensation.

Yves Maltete is Marketing Manager and Dairy Category Manager for Europe, Middle East and Africa at Cargill Texturizing Solutions

■

www cargilltexturizing com

The risk of separation among the different ingredients is high unless care is taken...

A clear route

to beverage success

What do consumers want? This question is under constant debate as the beverage indus try strives to keep up with ever changing buying tendencies In recent years, evolving consumer tastes have propelled many new beverage varieties from niche to mainstream Here, we examine the factors driving changes in the marketplace and look at how the latest ingredient technology is enabling product developers to capitalise on emerging NPD opportunities

Putting health in the hot seat

Consumers are increasingly mindful of health issues The physical and mental benefits of good hydration are more widely understood than ever before Equally, many traditional soft drinks are now in the spotlight due to their calorie content, stimulating demand for healthier yet flavoursome alternatives.

Low calorie and available in many different varieties, functional and flavoured waters meet this need perfectly According to a recent report, in 2008, this market grew by 5% to 3,600 litres 1 Fortified waters in particular offer a portable, enjoyable, yet effective way for busy consumers to ‘top up’ their nutrient intake. Clear beverages, such as transparent juice drinks, are also an emerging trend in the health and wellness category. Their clarity is a sign of ‘goodness’ for health conscious consumers.

Keeping it natural

The ‘natural’ trend is impacting many industries beverages are no exception. Consumers are show ing a marked ‘back to basics’ attitude with a pref erence for simpler product labels featuring recognisable ingredients In the first nine months of 2009, for example, 13% of soft drink launches were positioned on a natural platform 2

In today’s beverage market, manufacturers are increasingly expected to remove artificial colours from formulations Until recently, however, it was not possible to formulate clear beverages with nat ural colours One option was to use natural colours in an opaque beverage, thus losing the coveted

transparency Alternatively, to maintain a clear appearance, it was necessary to use artificial colours, removing the product’s ‘natural’ appeal

Recognising this challenge, National Starch Food Innovation recently unveiled a breakthrough in emulsification technology

Forward looking formulations

Q Naturale® is a natural, liquid emulsifier from National Starch Food Innovation With Q Naturale, beverage manufacturers using oil in water emulsions can exploit the growing trend towards natural, clear beverages, and fortified and flavoured waters

Thanks to its unique molecular structure and chemistry, Q Naturale allows manufacturers to develop drinks that are transparent, even when using natural colours This enables artificial colours to be removed without affecting beverages’ clarity, opening up the ‘natural’ marketplace to a new generation of products.

The emulsifier is a powerful surfactant that can be used to produce very high oil load emulsions that achieve excellent long term room, cold temper ature and pH stability Emulsions using Q Naturale do not require weighting agents, helping to simpli fy formulations and labels Its liquid format elimi nates the dissolution and hydration steps associated with some emulsifiers, equating to more cost effective production. An additional differen tiator is its natural origin Derived from the South American quillaia tree, the ingredient harnesses quillaia’s inherent functional properties to provide a natural alternative to traditional emulsifiers.

Summary

New ingredient solutions enable product develop ers to bring innovative beverages to market. With Q Naturale, manufacturers can reformulate clear drinks containing artificial colours Transparency is maintained, removing the need to choose between artificially coloured and clear, or natur ally coloured and opaque ■

1 Zenith International, Europe Flavoured & Functional Water Insights 2009

2 Innova market insights, 2009

Claudia Fiannaca introduces Q naturale, from national Starch Food Innovation.

Claudia (0)161

Spilt milk sparks a packaging revolution

and the rest is history

The carton remains an important vehicle, writes richard Corbett.

The drinks carton has been a feature o drinks industry for longer than many think A gentleman called G W Maxwell d oped the first paper milk carton well over years ago in the United States; employees ac ly manufactured the cartons by hand, g them together Strangely enough it was a toy tory owner, John R. Van Wormer, who was to the carton concept a step further by develo the machinery for dairies to manufacture car tons; something that he achieved in 1929 some 14 years after he first patented his idea, a product that he called Pure Pak Mr Wormer’s dedication to the development of the carton could apparent ly be traced to the irritation of dropping a milk bottle and seeing the contents spill everywhere

Aseptic breakthrough

In terms of soft drinks, the breakthrough for the carton was the development of the first aseptic machines. Prior to this, carton use had been almost exclusively limited to dairies The Tetra Classic from Tetra Pak was launched in 1961 and was different in two significant ways from the original Tetra Classic. The pack had a layer of aluminium and was sterilised at a high tempera ture. The fact that no refrigeration was required had very attractive implications for shelf life and logistics

Tetra Pak's first machine in the Tetra Brik Aseptic Brik system was set up in field trials in Thun in Switzerland in 1968 while Combibloc

Interpack trade fair in Düsseldorf back in 1975; a year later the first Combibloc aseptic filler went into production in Mannheim The third giant of the carton world, Elopak was founded in 1957 as a European licensee of Pure Pak, the Elopak name standing for European License of Pure Pak In 1987, Elopak bought the Ex Cell O Packaging Systems Division from which it was originally a licensee, and hence got full ownership of Pure Pak.

It was not until the 1980s though, that con sumers first began to see cartons available in large numbers in the soft drinks marketplace The rise of juice, nectars and still drinks helped to facilitate the carton’s increasing presence The carton is seen by many as the symbol of the juice and nectar categories but has also established firm footholds in other categories. The merits of the carton to drinks operators are quite clear; they are not heavy, can be packed easily for transportation, they are difficult to break and even marketing departments like them because there is plenty of available space to use for catch ing the eye of their consumers

Carton shares

A c c o r d i n g t o C a n a d e a n ’ s Wi s d o m d a t a b a s e , more than 50 billion cartons were filled with soft drinks in 2009, a figure that continues to rise (+1 2%) despite the ravages of the global eco nomic downturn. Last year 51% of all juice sold was packed in a carton and 57% of all nectar vol ume. Nearly a fifth of all still drinks are sold in cartons (in units this figure is not far off a quar ter) and nearly a tenth of all iced/rtd teas. Overall 6% of all soft drinks traded globally last year came in a carton

It is not just these core categories where car tons play a role; in the sports drink category the carton is regularly used, while in the still water segment, cartons feature reasonably prominently in some markets In 2009 the carton in Denmark enabled operators to avoid a deposit imposed on plastic bottles in Denmark. Consequently a num

Technological advances mean that PET is becoming more of a threat to cartons in the juice category

Source: Canadean

ber of operators were able to exploit the deposit to increase their share, especially in the on premise where their customers did not want to have to worry about holding empty bottles to claim a deposit

Under pressure

Overall though the share of the carton has begun to come under pressure; the carton’s share of soft drinks has dropped from 6.5% to 6% in a decade but this can be partly attributable to the fact that the core carton categories are not growing as quickly as the non core categories The carton has, however, been slipping in the juice, still drinks and iced tea categories (carton’s nectar share is rising) PET has been the main benefac tor, having seen its share of the juice category rise from just 10% in 2000 to 22% in 2009 Of course some of these gains have come from glass, HDPE and other plastics but the carton’s juice share decline, although modest, has come at the hands of PET

Technological advances have enabled PET to b e c o m e m o r e c o m p e t i t i v e i n t h i s a r e a Historically the issue with PET use in juice was the speed at which oxygen and micro organisms affect the product and limit the shelf life, the light sensitive nature of some of these products and notably the loss of vitamin C as it becomes oxidised to form dehydroascorbic acid Today these issues can all be addressed with the right barriers, oxygen scavengers and UV blockers However this adds to the cost and consequently PET is often used in the more branded products that command a higher price

The impact of PET is being felt more keenly in the still drinks and iced/rtd tea categories where i t h a s m a d e d e e p e r i n r o a d s . I n 2 0 0 0 , P E T accounted for 23% of still drinks and 33% of iced/rtd teas. In 2009 these figures have jumped to more than 4 in every 10 litres of still drinks and just under two thirds of iced/rtd teas.

Environment

There are a great number of factors that are taken into consideration when a soft drinks operator considers what format to place its product in, but increasingly planet wellbeing is becoming more and more prominent, from both a government and a consumer perspective The format that demonstrates its green credentials the most effec tively to consumers, governments and clients will have a considerable advantage over its rivals particularly in areas where consumers are well educated on the environment

The carton manufacturers have been active in promoting their case in recent years helped by t h e A l l i a n c e f o r B e v e r a g e C a r t o n s a n d t h e Environment (ACE) This organisation has boast ed that recycling of drinks cartons has grown by an average of 6% a year since 1999 to reach 33% in the EU.

The Forest Stewardship Council (FSC) has also recently proved a useful vehicle for carton manufactures to be seen to be gaining the right approval In October Tetra Pak was able to report that in the UK and Ireland its customers were eli gible to use the Forest Stewardship Council label (using paper only sourced from FSC approved forests) SIG Combibloc launched its first FSC certified cartons for juice drinks and iced/rtd tea drinks in Germany during the final quarter of last year. Whoever comes out greenest will probably prosper most in the coming years

■

Carton (yellow) use is strongest in the nectar category

Source: Canadean

Richard Corbett is a Strategic Analyst at UK based Canadean Ltd, the leading global beverage research consultants

Email:

richard corbett@canadean

In non carbonated ready to drink soft drinks, cartons' share increases to 13%.

Source: Canadean

Driving consumer choice

and increasing market share

In this age of fast changing consumer needs and i n c r e a s i n g l y g l o b a l c o m p e t i t i o n , a s t r o n g ,

mature brand isn’t a static asset. It must be kept fresh, relevant and top of mind while retaining its identity and heritage.

Sady Pridonia, one of the major producers of juice and nectars and baby food in Russia, recog nised this challenge and opportunity in 2007 The aim was clear: revitalise the brand of its pre mium juice product to increase its market share

The challenge was particularly great in Russia, where the juice sector is highly competitive with many brands battling over market share in order to become the brand of choice for consumers Producers need to make their products stand out and be noticed It was this imperative that led to Sady Pridonia’s desire to rebrand its juices For the rebranding and relaunch to be successful, the company had to look at every aspect of its pack aging from the branding to the design to the package’s form factor

Partnership for growth

The company had been working with Tetra Pak for a number of years and used the Tetra Brik Aseptic™ for its juices but now wanted some thing that would help its juices stand out from the crowd. “We spoke to Sady Pridonia and began to explore some options that would deliv er the kind of results they were looking for”, said Konstantin Boulakhov, Regional Director for Tetra Pak in Russia “We were in the process of rolling out a limited release of a new package, the Tetra Gemina Aseptic™, and it became clear that it might provide the solution for Sady Pridonia who wanted a package that would help differentiate the compnay from other juices in the market ”

Since Sady Pridonia launched Tetra Gemina Aseptic 1 litre for its premium juice in August 2007, the company has increased its market share from 3% in 2007 to 7% in 2009 During the worst global economic downturn in recent histo ry and with a struggling Russian juice and nectar market, the company has reported continued growth

“The Tetra Gemina Aseptic package allowed us to differentiate our product on shelves,” said S a d y P M a

Samokhina “In addition to its original shape, it has a good functionality it pours really well, until the last drop The smaller cross section of the package also allows us to utilise retail space much more optimally ” The company expects the growth to continue, projecting 10% market share by the end of 2010.

The battle for market share in Russia began as incomes and consumption rose, with consumers becoming more sophisticated, discerning and sensitive to quality and branding To become the brand of choice, juice/nectar producers needed to make their products stand out from the shelves and boost their competitiveness through marketing and innovations in packaging and new product lines.

Strongly interested in innovative technologies, the company has been working with Tetra Pak for more than a decade, when it started using the Tetra Brik Aseptic for its products. After having used a Tetra Pak competitor’s packaging solution for two years, Sady Pridonia felt it was time for a brand renewal In 2007 Sady Pridonia selected Tetra Gemina Aseptic to boost brand preference, improve the product’s appearance on the shelf, drive cost efficiencies and increase the produc tion volume

The Russian juice producer was also the first company to use the Tetra Gemina Aseptic pack age in the country a great opportunity to deliv er something fresh and exciting to Russian consumers and steal a march on its competitors

New shape

However, introducing a completely new and innovative shape into the market is not without challenges. With hindsight it is easy to see how the introduction of the Tetra Gemina Aseptic played a significant part in the revitalisation of the Sady Pridonia brand and drove new con sumers to the product. There was, though, also a degree of risk After all, as far as Russian con s u m e r s w e r e c o n c e r n e d , t h e Te t r a G e m i n a Aseptic was a revolutionary new shape and there were no guarantees that the package would work as well as it did

In 2007 an independent consumer research survey was conducted in Russia by Nielsen, the global marketing and advertising research com pany, to test consumer reaction to the new pack

Close cooperation and partnership is the key to unlocking market opportunities at Sady Pridonia, according to Tetra Pak.

age before the launch. The research showed that consumers responded positively to the Tetra Gemina Aseptic package, showing that it deliv ered an attractive design, excellent functionality and product differentiation. It also confirmed that the package's unique top and distinctive shape, combined with easy handling and high pouring performance, provided convenience to the end user.

“Consumer testing is a significant factor in the development of any new product for Tetra Pak,” said Boulakhov, “and sharing the results of this research helped assure Sady Pridonia that the levels of consumer acceptance would be high ”

“Relaunching the product in the Tetra Gemina Aseptic package has been positively accepted by consumers” confirmed a second research car ried out by Gallup Consulting, a global research b a s e d c o n s u l t a n c y i n R u s s i a “ P r o d u c t knowledge and consumption of Sady Pridonia in key markets are growing ”

Format of choice

The package’s excellent flow, easy to hold slim mer form and the easy to open and close cap were significant factors in the decision making process There were other benefits too that made the Tetra Gemina Aseptic the right choice for Sady Pridonia

Compared to the other solutions on the mar ket, the package has an excellent shelf presence, crucial to grab consumers’ attention, and it is also more efficient in terms of packaging pro duction

Tetra Gemina Aseptic packages are formed, filled and sealed in a filling machine based on the reliable and proven Tetra Pak A3/Flex plat form The capacity of the line is 7,000 packages per hour 15% more compared to the packaging solution previously used by Sady Pridonia

In addition, the package is efficient in terms of distribution and storage “Thanks to its shape and the way that it is packed, we are able to get

more units onto each pallet, as many as five lay ers, which delivers immediate cost savings,” said Boulakhov.

Market share expected to grow to 10% by the end of 2010 A range of high quality juices and nectars in 14 different flavours is distributed via three main channels: retail chains, traditional local stores and hotels, restaurants and cafes With its fresh design, the Tetra Gemina Aseptic package has favourably distinguished the Sady Pridonia juice from its competitors

But the key measure of success is sales With a projected growth of more than 40% of juice sold by the end of 2010 in volume, Sady Priodonia’s Irina Samokhina, said, “The results are fantas tic... We were delighted to be the first company in the Russian market to use Tetra Gemina Aseptic.”

To generate consumer interest Sady Pridonia ran a number of campaigns across a variety of media, to support the launch of the new packag ing. There were television advertisements in some of Russia’s most popular national TV shows, alongside targeted regional activities and a below the line campaign to drive awareness of the entire range

Sady Pridonia also engaged with consumers directly, with competitions asking people to send in photographs of them with the new juice packaging The results showed creativity and a high level of engagement that was supported by a revamped website

“Tetra Pak has been our strategic partner for m o r e t h a n 1 0 y e a r s , ” s a i d S a d y P r i d o n i a President Andrey Samokhin. “Over that time we received a lot of support from Tetra Pak market ing specialists, informing us about the market sit uation in Russia The successful re branding of Sady Pridonia and its relaunch in Tetra Gemina Aseptic is due to our close partnership and col laboration.” ■

“relaunching the product in the Tetra Gemina Aseptic package has been positively accepted by consumers”.

Packaging

Cost reductions achieved

TETRA PAK repor ts that its Oper ational Cost Reduction (OCR) progr amme is help ing customer s achieve an aver age 12% oper ational costs savings associated with r unning a packaging line . Since the progr amme began in 2008, Tetr a Pak has helped more than 60 customer s achieve those savings through 80 separ ate projects

T h e O C R p r o g r a m m e i s a c o n s u l t i n g ser vice that enables customer s to reduce the costs of r unning a complete packaging line (labour, maintenance and utilities), which typically represent between 5% to 15% of

Analysis acquisition

PACK Tr ack, the specialist packaging research and analysis or ganisation, has joined the Datamonitor Group Pack Tr ack will oper ate i n d e p e n d e n t ly u n d e r t h e d i r e c t i o n o f founder Andrew Streeter The acquisition c o m b i n e s Pa c k Tr a c k ' s a n a ly s i s e x p e r t i s e with Datamonitor's global networ k G i l e s Wa t t s , C o n s u m e r B u s i n e s s U n i t Director at Datamonitor, said: “The Pack Tr a c k t e a m h a s bu i l t a s p e c i a l i s e d a n d respected product that complements Data monitor's mission to or ganise and analyse the wor ld's consumer packaged goods infor mation and make it available , accessible and meaningful to our clients ”

“Our companies share similar values; we both always put our clients fir st and are

their total system costs The savings are achieved by reducing or even eliminating losses and by implementing a customised improvement progr amme throughout the plant In addition, there are the productivity gains by selling the extr a capacity created

“Thanks to the OCR progr amme , we are now able to oper ate with lower levels of fin ished product inventor y and to provide g r e a t e r p o t e n t i a l o u t p u t w i t h t h e s a m e machines when required,” said Steve Sather ley, Chief Oper ations Officer at Sadafco, Saudi Ar abia's dair y and food company “We also continue to implement the lear ning and d i s c i p l i n e s a l r e a d y d e ve l o p e d i n t o o t h e r areas of the factor y. ”

“The OCR progr amme helps our cus tomer s improve their line perfor mance and productivity by more than 10%,” said Steve Wyatt, Vice President, Technical Ser vice at Tetr a Pak “Any reduction in these costs would make a significant difference to cus tomer s ’ bottom line and enhance their com petitiveness ”

committed to innovating to improve their exper ience Together, we are natur al par tner s to offer a compelling and exper t packaging i n s i g h t s p r o p o s i t i o n t o c o n s u m e r b r a n d s across the globe , ” added Will Keast Butler, Consumer Research and Analysis Director at Datamonitor

Pack Tr ack's subscr iption based ser vice , focuses specifically on packaging innovation around the wor ld Andrew Streeter, a for mer national chair man of the Institute of Packag ing, said: “Our product has played a vital role in changing the way that br ands adapt and respond to new packaging innovations We h ave b e e n s u p p o r t i n g F M C G a n d OT C b r a n d m a nu f a c t u r e r s fo r m o r e t h a n 2 5

Krones and Kosme

HAVING increased its holding of Kosme SRL, Roverbella, Italy, to 100% at the begin ning of 2009, the Krones group is now mar keting Kosme's r ange of lines for the low output r ange

Kosme Italy focuses pr imar ily on labelling, filling, packaging and conveyor technologies

In ter ms of complete lines, Kosme concen tr ates on an output r ange of up to approx imately 18,000 container s an hour Kosme Austr ia is responsible for developing and manufactur ing stretch blow moulding tech nology

As a subsidiar y of Krones, Kosme is using Krones' logo but retaining its own cor po r ate colour of or ange , thus differentiating the Austro Italian subsidiar y whilst showing group member ship

K o s m e w i l l a l s o b e a b l e t o w o r k together with Krones AG in research and development, so that it can incor por ate e m p i r i c a l f e e d b a c k f r o m K r o n e s ’ fi e l d proven technology in its own products In addition, Kosme’s customer s can also use Krones’ wor ldwide Life Cycle Ser vice

Europe's corrugated is lighter

AVERAGE basis weights of cor r ugated are now 20% lighter in Europe than the US according to a new study, The Future of Light weight Containerboard in North America, pub lished by RISI, the leading infor mation provider for the global forest products indus tr y This reflects a proactive cultur al change in Europe , with sustainability high on the agenda and government environmental initiatives with tar gets and penalties for non compliance implemented across the supply chain The study's author, Sarilee Nor ton, said, “A critical look at the geographic factor s, the fibre considerations and the supply chain dr iv er s that distinguish Europe from Nor th Amer ica are not different enough to continue to explain a 20% differential in aver age basis weights Sustainability, packaging efficiency and

year s, building up unr ivalled under standing and insight around global packaging innova tion and trends This deal ensures that we can fur ther increase the quality and diver sity of the insights that we provide to our clients already for the next 25 year s ” cost savings are vitally impor tant considera tions to Nor th Amer ican corr ugated user s as well as those in Europe ”

The repor t notes that since 2000 only three new machines have been built in Nor th Amer ica, compared with 32 in Europe Mod er n machines, or conver sions of existing machines, can produce extra lightweight con tainerboard more quickly and economically

The containerboard mar ket is customer dr iven and with the largest global retailer, Walmar t aiming to reduce 5% of packaging across its supply chain by 2013, the repor t anticipates that the 'lightweighting' trend will continue , providing an oppor tunity for corr u gator s that invest in moder n machines that offer speed, quality and ver satility

Sacmi at inaugural show

AT PAC KO L O G Y, t h e n e w p a c k a g i n g a n d p r o c e s s i n g t e c h n o l o g y f a i r t a k i n g p l a c e i n R i m i n i , I t a ly f r o m 8 t h t o 1 1 t h J u n e 2 0 1 0 , S a c m i ' s C l o s u r e s & C o n t a i n e r s D i v i s i o n w i l l b e e x h i b i t i n g i n n ov a t i ve C B F ( C o m p r e s s i o n B l ow F o r m i n g ) t e c h n o l o g y, w h i c h c o m b i n e s a n d r e i n fo r c e s t h e s k i l l s o f t h e v a r i o u s S a c m i G r o u p bu s i n e s s u n i t s

V i s i t o r s t o t h e s t a n d w i l l s e e a n a l l n e w O p e r a R F S T ( R o l l F e d S l e e ve Te c h n o l o g y ) , p r o d u c e d by t h e B e ve r a g e D i v i s i o n T h i s m o d u l a r m a c h i n e fo r t h e a p p l i c a t i o n o f s h r i n k w r a p l a b e l s fo r m e d by l a s e r s e a l i n g i s fe d d i r e c t ly f r o m t h e r o l l o f fi l m i n s t e a d o f s t a r t i n g w i t h a p r e fo r m e d s l e e ve C a p a bl e o f l a b e l l i n g u p t o 6 0 , 0 0 0 b o t t l e s a n h o u r, O p e r a R F S T a l l ow s u s e r s t o a p p ly b o t h ' f u l l b o d y ' a n d ' p a r t i a l ' s l e e ve s , p o s i t i o n i n g t h e l a b e l o n t h e b o t t l e e x a c t ly a s d e s i r e d

Pa c ko l o g y w i l l t a ke p l a c e e ve r y t h r e e ye a r s a n d i s t h e r e s u l t o f a p a r t n e r s h i p b e t we e n t h e I t a l i a n U n i o n o f A u t o m a t i c M a c h i n e C o n s t r u c t o r s ( U C I M A ) a n d R i m i n i F i e r a S p a H e l d i n t h e we s t w i n g o f t h e R i m i n i F i e r a d i s t r i c t , t h e f a i r w i l l o c c u py e i g h t h a l l s a n d c ove r a t o t a l a r e a o f 6 0 , 0 0 0 s q m e t r e s

Can accolade

THE Ball Resealable End from Ball Cor por a tion has received the 2009/2010 Amer iStar Award for bever age packaging Each year, t h e I n s t i t u t e o f Pa c k a g i n g P r o fe s s i o n a l s (IoPP) honour s companies that have suc ceeded in creating innovative packaging that deliver s improved efficiency and sustainabil ity The BRE does this by adding resealability to the list of bever age can benefits, which include super ior shelf life , tamper resistance , the ability to chill quickly and recyclability

This aluminium can end with an inte gr ated flat, plastic opening mechanism was launched in Fr ance in 2008 It is also now on store shelves in the Nether lands, the UK, Ger many and the US The can is opened by simply tur ning the mechanism and is easily sealed again by tur ning it back

Unlike previous solutions for resealing bever age cans, the BRE allows the can to retain its flat end, aiding stackability, efficient use of space and other logistical benefits for tr anspor t, stor age and retail The end is ver y easy to open, reseal, and is completely pres sure stable (up to 6 4 bar s) The tamper proof seal is retained and the new can end provides an absolute bar r ier against light and gas

“We are ver y pleased to receive this p r e s t i g i o u s aw a r d i n r e c o g n i t i o n o f o u r p a c k a g i n g i n n ov a t i o n e f f o r t s , ” s a i d M i k e Herdman, Chief Commercial Officer, Ball Cor por ation “The consumer fr iendly solu tion offered by the resealable end repre s e n t s m o r e p r o g r e s s i n t h e b e ve r a g e packaging segment Consumer s appreciate the advantages of a resealable can, and the end clear ly increases the can ' s appeal as a f u n c t i o n a l , s u s t a i n a bl e p a c k a g e t h a t c o n tr ibutes significantly to br and differentiation ”

In br ief…

● Schneider Packaging Equipment Co Inc , specialists in end of line solutions for case packing and palletising needs, is celebr ating the company ’ s 40th anniver sar y as a pr i vately owned family business, with three gen er ations of Schneider s in active roles in the company at its Brewer ton, New Yor k facility “This anniver sar y is a testament to the qual i t y o f t h e l e a d e r s h i p, t o t h e i r t i g h t k n i t or ganisation, and to the demand for their product offer ings and ser vices,” said Daniel J Car man, Engineer ing and Maintenance Man ager, Huhtamaki Inc “Over the past few year s, Huhtamaki and Schneider have devel oped a strong par tner ship based on mutual tr ust and respect

● The European Metal Packaging (Empac) is her alding 'The Next 200 Year s ' of metal packaging by calling top engineer ing and metallur gy students throughout Europe to compete in creating sustainable innovations for the metal can The association will offer

In addition to being the lightest beverage package, the can is also the most recycled package in the world with a rate of 69%

The resealable bever age can is the result of close cooper ation between Ball Packaging Europe , Coca Cola and the Dutch company B o u n d 2 B B V A n t o n i o Pe r r a , M a n a g i n g D i r e c t o r a n d Pa r t n e r i n B o u n d 2 B B V, invented the resealable can end and devel oped it to mar ket matur ity with Ball Packag ing Europe

ECKES Granini has launched a new format in the YO fruit syrup line, popular amongst consumers in Austria, Germany, the Czech Republic and Hungary This new addition comes in a 0.7 litre PET bottle with a custom non drip cap specially developed for YO by Seaquist Closures in Germany, now part of Aptar Food + Beverage, a member of the Aptargroup group. The easy to open flip top cap prevents spilling and makes pouring simple and easy to control for all the family

pr ize money of €10,000 to the winning stu dent or team This year mar ks the 200th anniver sar y of the invention and patenting of the metal can. The can continues to evolve and, dur ing the next two centur ies, the chal lenge will be to create additional innovations that will fur ther reduce the CO2 footpr int of metal packaging while benefiting con sumer s and manufacturer s The deadline for entr ies will be midnight on 5th November 2010

● To reflect how the industr y is moving toward building and maintaining more inte gr ated production systems, PMMI, the or gan iser s of Pack Expo Inter national, says it will incor por ate processing solutions directly into the show Visitor s to the Chicago event being held in October will exper ience a total systems approach to manufactur ing, and, according to PMMI discover the trends and technologies companies need, to make improvements across the production line

rPET bottle reduces emissions

FONT Vella, the Spanish water br and from Danone , has unveiled its new Ecoliger a 6 25 litre bottle , where 25% of the new bottle is made from recycled plastic (rPET) and the entire bottle from recyclable mater ials. Addi tionally, in the manufactur ing process, Font Vella reduced carbon emissions by 29% when compared with the results from the same process for its standard 5 litre and 8 litre bottles

The new 6 25 litre bottle is also made with 22% less plastic per litre of water Fur ther more , the innovative design has enabled Font Vella to reduce the pr ice of the new bottle by up to 40% when compared with the pr ice of the 5 and 8 litre bottles

The development is the latest in a ser ies of initiatives by Font Vella to reduce its car bon footpr int as Jordi Miró, Gener al Man ager at, Font Vella, confir med: “In July 2009 Font Vella became the fir st natur al miner al water br and in Spain to use rPET in the manufactur ing of our products The launch of this new 6 25litre bottle is just another step in our sustained commitment to reducing our carbon footpr int ”

Font Vella has set a tar get to reduce its

Lightweighting

THE results of a recent analysis perfor med by t h e B e ve r a g e M a r ke t i n g C o r p o r a t i o n (BMC) for the Inter national Bottled Water Association (IBWA) shows that over the past eight year s the aver age gr amme weight of the 16 9 oz 'single ser ve ' bottled water container has dropped by 32 6%

The aver age PET bottled water container weighed 18.9 gr ammes in 2000 and by 2008 the aver age amount of PET resin in each bottle had declined to 12 7 gr ammes BMC estimated that dur ing this time span, more than 1 3 billion pounds of PET resin has been saved by the bottled water industr y through container lightweighting In 2008 alone , the bottled water industr y saved 445 million pounds of PET plastic by reducing the weight of its plastic bottles

There is fur ther good news on the recy c l i n g f r o n t I n N ove m b e r 2 0 0 9 I B WA repor ted the national recycling r ate for PET plastic bottled water container s (500ml or 16 9 oz size) stood at a record 30 9% for 2008 This was a year over year improvement of 32% over 2007 r ates, according to new data from two new studies: '2008 Post Con sumer PET Bottle Bale Composition Analy sis' and '2008 Repor t on PET Water Bottle

CO2 emissions by an additional 10% each year Miró added: “We aim to achieve these new goals by reducing our over all ener gy consumption and by making our packaging even lighter in the future Using recycled PET is a great way to utilise old bottles and, in doing so, allows us to manage our envi ronmental impact responsibly However, the quality and integr ity of our natur al miner al water remains the pr ior ity, and we have only made this move following r igorous testing to satisfy our selves on these points ”

Recycling,' both produced by the National Association for PET Container Resources (NAPCOR) for IBWA Previously, the 2007 NAPCOR study on water bottle recycling deter mined that the recycling r ate for water bottles was 23 4%, representing a sizable 16 42% increase over the 2006 recycling r ate of 20 1%

Ambitious energy reductions announced

GLASS packager Owens Illinois Inc (O I) has announced plans to significantly reduce ener gy consumption and carbon emissions across its wor ldwide oper ations dur ing the next decade

The company recently conducted a com plete life cycle assessment of the environmen tal impact of glass container s, which will ser ve as a cr ucial baseline for tr acking the com pany ' s progress The assessment, which included data compar ing glass with aluminium and PET, covered ever y aspect of the lifecycle of glass from r aw mater ial extr action to tr anspor tation to recycling, reuse or disposal

With 2007 as a baseline , O I intends to achieve the following by 2017: cut its global ener gy consumption by 50%; reduce carbon dioxide equivalent emissions by 65%; near ly double its use of recycled glass so that a global aver age of 60% of each O I container is recycled mater ial; and eliminate wor kplace accidents

“Our recent life cycle assessment showed that glass already has a smaller carbon foot pr int than other packaging mater ials But, we see room for additional improvement in the carbon footpr int of glass and our company as the wor ld's leading maker of glass packaging,” said O I Chief Executive Officer, Al Stroucken “While our goals are extremely aggressive , we are confident that they are achievable and that they will have a significant and positive impact on the environment Our goal is to be the wor ld's most sustainable glass packaging maker ”

O I already has taken a number of steps to meet these goals, including reducing some bottle weights by near ly 30% , cutting ener gy usage by 8% in the past three year s and launching safety education progr ammes throughout the company

Packager signs up to carbon disclosure

ELOPAK is the fir st packaging company to become a member of the Carbon Disclo s u r e P r o j e c t ’ s ( C D P ) s u p p ly c h a i n p r o g r a m m e , a n i n t e r n a t i o n a l s y s t e m fo r r e p o r t i n g c a r b o n e m i s s i o n s p e r fo r m a n c e that puts the r isk of climate change at the forefront of global business str ategy

The CDP has assembled the lar gest data base of cor por ate greenhouse gas emissions and climate change infor mation in the wor ld, with some 2,500 companies globally now repor ting this infor mation It facilitates the collection of climate change data within investment por tfolios representing some 534 global institutional investor s with a com bined US $64 tr illion in assets under man agement as well as through cor por ate and public sector supply chains

The company ’ s Environmental Director, Sveinar Kildal, explained, “Elopak has now become a member of the progr amme in order to measure climate change impact and r isk within our own supply chain We will collect data from all our supplier s who we have asked to open their books to us on sustainability

“This will provide a complete and visible data source within our entire supply chain r ight back to the forest Member ship is a p r o a c t i ve m ove t o g i ve t r a n s p a r e n c y throughout our value chain which enables us to lower our environmental impact on this planet The CDP puts the r isk of climate change (and how we behave to combat this) at the centre of our global business str ategy ”

recycling partnership renewed

COC A Cola Middle East has renewed its environmental projects par tner ship in the UA E w i t h t h e E m i r a t e s E nv i r o n m e n t a l Group (EEG) and the Ar abia CSR Networ k, ensur ing that a var iety of regional initiatives continue and new ones are introduced

The soft dr inks group has also boosted its own sustainability oper ations, including water conser vation in the production process and the use of more environmentally fr iendly packaging for Arwa Water

“Together with EEG we hope to expand the awareness of local and regional sustain ability issues and be able , through our par t ner ship, to create a wor kable solution for the next gener ation,” said Coca Cola Middle East Executive Antoine Tayyar “We want to encour age a conscious state of mind and active reduction of waste production, as well as an increase in recycling amongst con sumer s ”

EEG’s Chair per son, Habiba Al Mar ashi, pr aised Coca Cola for its continuing “ com mitment and deter mination towards envi

The Plastiki stops over at Kirimati

ADVENTURE Ecology’s 6o ft catamar an, The Plastiki, built mostly of recycled plastic bot tles and recyclable rPET, is making good progress in its voyage across the Pacific Ocean The project is designed to dr aw attention to the poor health of oceans and e s p e c i a l ly t h e a m o u n t o f f l o a t i n g p l a s t i c debr is clogging extensive areas

ronmental awareness and environmental sus tainability Giants such as Coca Cola have a responsibility to help br ing about environ mental awareness and par ticipation among the var ious segments of society ”

The Plastiki, which can be tr acked online and is gener ating substantial media publicity, stopped over at Kir imati (Chr istmas) Island in mid Pacific to restock supplies, replenish the hydroponic garden and effect minor repair s

Two new people have also replaced crew member s who sailed the vessel from San Fr ancisco Dur ing the Kir imati stopover, The Plastiki crew took the oppor tunity to lear n about customs, tr aditions and ecological chal lenges on the isolated island, which is par t of the Republic of Kir ibati (pronounced ‘kir ibas’)

Every can counts

E N V I RO N M E N T M i n i s t e r, J a n e D av i d s o n (pictured) shows her suppor t for the dr inks can recycling progr amme , Ever y Can Counts, on a recent visit to the Identity and Passpor t Ser vice in Wales

The out of home recycling progr amme for dr inks cans is being promoted by Enviro wise as par t of its Public Sector Waste Min imisation Campaign funded by the Welsh Assembly Gover nment The campaign aims to suppor t all public sector or ganisations in Wales in their wor k to reduce waste gener ated as a result of their day to day oper a tions in deliver ing ser vices to the public

To date , 'Ever y can counts' has success fully recr uited 13 or ganisations to wor k with, some of which have used the progr amme to set up new recycling schemes, other s to complement existing initiatives

Antoine Tayyar, Habiba Al Marashi and Coca Cola’s Ahmed Yehia

Checking the hull of The Plastiki

Delta clean up in Harare

Z I M B A B W E A N s o f t d r i n k b o t t l e r D e l t a

Cor por ation is spending around US$1 mil lion on a cleanup campaign in Har are and hopes to extend this to other par ts of the countr y The initial phase is being under taken in par tner ship with the Har are City Council

“Across the wor ld, green is the way to go and ever y responsible business must take into consider ation environmental concer ns, ” said Delta Executive Geor ge Mutendadzam er a. “Even though some of the waste being d u m p e d i s n o t f r o m o u r p r o d u c t s , a s responsible cor por ate citizens we felt it was still necessar y to clear it ”

association with the city council The com pany has or ganised a collection ser vice and is shepherding the cans through a recycling process

“The can collection initiative is a proactive way we came up with to complement our other waste management initiatives,” said Mutendadzamer a

A n o t h e r s e n i o r D e l t a e xe c u t i ve s a i d recently that the company was in a better position to deal with recycling and other issues now that it was less preoccupied with fighting for its own sur vival in tough eco nomic times

In br ief…

● AWS Eco Plastics Ltd has secured a con tr act with Waste Recycling Group Limited (WRG) to collect and recycle baled plastic bottles from WRG’s UK Car naby and Luton sites This complements an existing ar r ange ment between the two companies for the collection of plastic bottles from WRG’s Wrexham site and is one of sever al mixed bottle contr acts secured by AWS in recent mo n t h s Th e bo t t l e s wi l l be re c y c l e d a t AWS’s plastic bottle recycling plant in Lin colnshire and will see the mater ial sor ted by colour and polymer with the PET element being conver ted into AWS’ purePET 78 pel let suitable for the manufacture of new bot tles in the UK

Delta Cor por ation has also been setting up can collection cages around the city, mostly in shopping centres, as a long ter m recycling initiative This is also being done in One of Delta’s can collection cages in Harare

International recycle on the go

RECOUP , a UK leading author ity on plastics packaging recycling, is inviting key stakehold er s from across the Recycle on the Go a r e n a , i n t h e U K a n d f u r t h e r a fi e l d , t o become founding member s of a new inter national Recycle on the Go Platfor m

This is intended to be a multi mater ial par tner ship oppor tunity, initially focusing on key recyclables such as paper, cans, plastics and glass It is also intended to capture a global audience so infor mation and lear ning can be included and shared from across the wor ld

The launch follows a highly successful Recycle on the Go event in the UK, initiated by Recoup, from which it was clear that it would be beneficial to provide an inter na tional for um and resource base for Recy cling on the Go

The Januar y event, or ganised by Recycling Waste Wor ld Conferences, aimed to max i m i s e e f fi c i e n t p l a s t i c s r e c y c l i n g , i n c r e a s e recycling points in public space areas and volumes of mater ial collected whilst dr iving towards a change in cur rent recycling behav iour The day enabled those thinking about implementing a ‘recycle on the go ’ scheme to get all the infor mation they require to assess and deliver a successful scheme

Wor king in par tner ship with a number of or ganisations Recoup has been involved in var ious recycle on the go activities since 2002 The or ganisation now feels that there is a need for a focal point to share lear ning, provide access to var ious projects and br ing together key stakeholder s

One way to do this is to have a recognis a bl e a n d c o n s i s t e n t a p p r o a c h , i n c l u d i n g br anding, that will make it as easy as possi ble for consumer s to recycle their waste With increasing national recycling tar gets,

and probable lar ge increases in packaging recycling tar gets to 2020, more attention is now being paid to the recyclable waste thrown away while people are out and about

On behalf of the Recycle on the Go Plat for m, Michele Matthews, Cor por ate Devel opment Manager at Recoup, commented: “Valuable and exciting Recycle on the Go initiatives are taking place across the globe By shar ing infor mation and exper iences we can wor k together to move forward this key oppor tunity, to maximise the capture of mater ials in public space areas and increase the recover y and recycling of these valuable resources ”

Commercial Director Duncan Oakes, who lead the negotiations on behalf of AWS, said: “This is a fur ther positive step towards help ing achieve the recently announced recycling tar gets set by DEFRA, dr iving the UK recy cling r ates to levels compar able with other European countr ies ”

● Gr aphic Packaging Inter national Inc , a sub sidiar y of Gr aphic Packaging Holding Com pany, has announced plans to expand the use of biomass ener gy in its US paperboard mill located in Macon, Geor gia Presently bio mass ener gy gener ates over 90% of the mill's process steam and 60% of its electr ic power The project will take sever al year s to complete , making the Macon mill self suffi cient from an electr ical power and steam gener ation standpoint Biomass ener gy will help stabilise and reduce ener gy costs and dependency on fossil fuel based alter natives

Delegates at January’s Recoup initiated Recycle on the Go event

Human Resources

APPOINTMENTS

Amcor has announced that Eric Bloom, cur rently President of Amcor Packaging Distr i bution (for mally Amcor Sunclipse) is moving to Austr alia to take up the newly for med position of Senior Vice President Sales and Mar keting Austr alasia

Alcoa has named Paula Davis President of the Alcoa Foundation. The Foundation plays a significant role in strengthening sustainabil ity in communities wor ldwide suppor ted by the company ' s employee volunteer s

Liz Pattison has been appointed Head of Skills Solutions for the UK's Improve and the National Skills Academy for Food and Dr ink Manufactur ing The new position has been created following a major restr ucture which has seen the food and dr ink sector skills c o u n c i l ’ s o p e r a t i n g a n d m a r ke t i n g t e a m s mer ge with the Academy She is responsible for ensur ing the continued establishment and d e l i ve r y o f a c o n s i s t e n t a n d e f fe c t i ve National Skills Academy provider networ k and additional solutions development

The Newtec group, the European manu facturer of automatic end of line packaging equipment, continuous handling and stor age systems, has appointed Didier Pradeilles its new CEO The company employs some 350 people in Fr ance and Belgium

Gas detection specialist Crowcon Detec t i o n I n s t r u m e n t s h a s a p p o i n t e d G r a h a m Franklin as Director of Global Sales He has h e l d v a r i o u s s e n i o r p o s i t i o n s w i t h i n t h e company, including Ser vice Manager, USA

Get involved in training

THE National Skills Academy for Food and Dr ink Manufactur ing, par t of the UK’s food and dr ink sector skills council Improve , wants to br ing together employer s and leading specialists in engineer ing tr aining to look at how the development of engineer ing skills in the industr y can evolve to dr ive up produc tivity and profits

Justine Fosh, Director of Skills Solutions at Improve and the National Skills Academy, told delegates at the Appetite for Engineer ing conference in Hinckley, Leicester shire t ha t setting ou t a vi sion for de ve lopi ng wor ld class, multi skilled engineer s in the food industr y would be vital to its future prosper ity

“As more and more technology is intro duced into food processing and manufactur ing, the impor tance of engineer ing is going to increase , ” she said. “We need a new b r e e d o f mu l t i s k i l l e d e n g i n e e r s , p o s s i bly tr ained to a higher level than has been the

Sales Manager, UK Sales Manager and, most recently, Director of Sales for Europe Domino, a leading provider of total coding and pr inting technologies, has announced three new additions to its senior team: Alan Mutch and Peter Lister join Domino’s Cam br idge headquar tered oper ations as Product Manager s for ther mal ink jet and secondar y coding respectively, while Jon Pritchard has been appointed Digital Pr inting Mar ket Sec tor Manager

Julie Washington has joined Jamba, the US smoothie chain, as Vice President of con sumer products, licensing and growth initia tives

Owens Illinois Inc has appointed Abbott Wolfe Vice President Sales and Mar keting for O I Nor th Amer ica He will be responsible for dr iving new O I product concepts to mar ket, optimising segment mar keting effor ts and growing relationships with customer s Tr icorBr aun, a leading US based packaging supplier, has named George Dempsey Chief Oper ating Officer and Mark Shepherd Exec utive Vice President Dempsey has assumed responsibility for the fir m ’ s Design and Engi neer ing Depar tment as well as its Mar keting D e p a r t m e n t S h e p h e r d w i l l c o n t i nu e h i s leader ship of Tr icorBr aun ’ s Dallas, Houston and San Antonio regions and will assume responsibility for additional regions

Clockwise from top left: Alan Mutch, Didier Pradeilles, Graham Franklin, Jon Pritchard, Liz Pattison, Paula Davis and Peter Lister

In br ief

nor m in the past, to make sure the industr y c a n ke e p p a c e w i t h t h e r a p i d p a c e o f change in that technology ”

Fosh said the new group would be asked to look at where engineer ing skills are most needed in the food industr y now and in the future , identify any issues with the cur rent p r ov i s i o n o f t r a i n i n g , a n d wo r k w i t h provider s to develop flexible tr aining solu tions which can be applied to suit individual businesses across different sector s

“I would encour age any employer s to get in touch as their contr ibution will provide a vital insight into how engineer ing skills can best be utilised in food and dr ink businesses That insight will allow us to develop a str at egy geared towards the needs of employer s, and delivered through the specialist tr aining provider s we have as member s of the Acad e my ’ s e n g i n e e r i n g a n d m a i n t e n a n c e n e t wor k ”

F o r m o r e i n fo r m a t i o n a b o u t g e t t i n g involved with shaping the future of engineer ing tr aining in the food and dr ink industr y, contact Jonathan Cooper on 0845 6440558, o r e m a i l j c o o p e r @ fo o d a n d d r i n k n s a c a d emy co uk

● The UK's Food and Dr ink Feder ation (FDF) has launched its new repor t ‘Wor k place Wellbeing: Industr y in Action’, which showcases how FDF member companies of all sizes have embedded wor kplace wellbeing schemes into their daily wor king pr actices Fiona Dawson, Chair of FDF’s Health and Wellbeing Steer ing Group, said: “At FDF, we fir mly believe that good health is good busi ness decreasing absenteeism and increas ing employee engagement It is long ter m employee wellbeing that provides the most compelling reason to keep taking wor kplace health ser iously ”

To obtain a copy of the booklet, or for fur ther infor mation about FDF member s ’ wor kplace wellbeing schemes, visit http:// www fdf or g uk/wor kplace communities aspx

● The Inter national Packaging Institute (IPI) has moved to a newly renovated proper ty ' H a b e r h a u s ' i n d ow n t ow n S c h a f f h a u s e n , Switzer land IPI was founded by well known p a c k a g i n g c o m p a n i e s A l c a n Pa c k a g i n g , Bosch, Nestlé, SIG, Unilever in cooper ation with respected univer sities and the suppor t of the state of Schaffhausen and the com munity of Neuhausen as an education net wor king and ser vice centre for the packaging industr y, IPI offer s a Master of Engineer ing in packaging technology, a ser ies of seminar s in packaging technology at Bachelor degree l e ve l a n d i n d i v i d u a l t a i l o r m a d e s e m i n a r s directed to specific needs of companies For more infor mation visit www ipi eu

Events Diar y

JUNE JUNE

2nd 4th

Fi Asia China (Hi+Ni)

22nd 23rd

17th 21st

Shanghai New International Expo Centre Shanghai China

www fiasiachina ingredientsnetwork com

8th

British Soft Drinks Association Industry Lunch

Plaisters’ Hall London UK

www.britishsoftdrinks.com

8th 11th

IBWA Board of Directors & Committee meetings

Park Hyatt Hotel Washington DC USA

www bottledwater org

8th – 11th Packology

Rimini Expo Centre Rimini Italy

www.packologyexpo.com

14th

CHINA ITALY

2010 China Juice Conference Jin Jiang International Hotel Wuhan China www.chinabeverage.org

25th – 27th

Africa’s Big Seven / Drinktech Africa Gallagher Convention Centre Johannesburg South Africa www exhibitionsafrica com

SEPTEMBER SEPTEMBER

7th – 10th

China Brew & Beverage China International Exhibition Center Beijing China www.chinabrew beverage.com

8th – 11th

Bacillus Subtilis and Sporeformers Scientific Symposium

Doubletree by Hilton Kosice Slovakia

www probiotic conference net/bacillus subtilis

16th

British Fruit Juice Association AGM/Luncheon

The Innholders’ Hall London UK

www bfja org

JULY JULY

14th – 160th

Propak China

Shanghai New International Expo Centre Shanghia China www.propakchina.com

17th 20th

IFT10 Annual Meeting and Food Expo McCormick Place Chicago USA

www am fe ift org

SIAL Paris Nord Villepinte Paris France www sial fr 17th 21st IPA Paris Nord Villepinte Paris France

www.ipa web.com

26th – 28th

Vietfood & Beverage + Propack Vietnam Tan Binh Exhibition & Convention Center Ho Chi Minh City Vietnam www foodexvietnam com/en

13th 15th

International Dairy Show Dallas Convention Center Dallas USA www dairyshow com

14th 17th World Food Moscow ZAO Expocentr Moscow Russia www.world food.ru

20th – 21st

IBWA Board of Directors & Committee meetings Orlando USA www bottledwater org 22nd 24th InterBev Orange County Convention Center Orlando USA www interbev com

OCTOBER OCTOBER

8th – 10th

Fi South America Expo Center Norte Sao Paulo Brazil www fievents com

SOUTH AFRICA UK

NUCE International Milan Exhibition Centre Milan Italy www nuce pro 27th 03 NOV K Show Messe Düsseldorf Düsseldorf Germany www.k online.de

NOVEMBER NOVEMBER

8th – 10th PETnology Europe Novotel Nuremberg Nuremberg Germany www petnology com

RUSSIA

10th 12th Brau Beviale Messe Nuremberg Nuremberg Germany www.brau beviale.de

16th – 18th Hi & Ni Europe

IFEMA Feria de Madrid Madrid Spain http://hieurope ingredientsnetwork com

16th 19th IMHX NEC Birmingham UK www.imhxonline.com

18th – 20th drink technology India Bombay Exhibition Centre India

www drinktec com

events@softdrinksinternational.com

100 Years Ago From the Mineral Water Trade Journal of 1910

Two fines of nearly £400

The largest fines recently imposed for sac charin smuggling were inflicted at the Hull police court. The defendants were William D Haworth, a herbalist, of Salford and John Leigh, a ship's fireman. Three bags of sac charin, each containing 17 lbs 10 ozs, were found by Custom officers in a warehouse among bags of potatoes Haworth was fined £155 2s, being double value and duty, and costs, with the alternative of four months' imprisonment, and Leigh £232 13s, being treble value and duty and costs, with the alternative of five months' imprisonment.

American soft drinks: a warning

This is an official warning in reference to certain American 'soft drinks' issued from the United States Bureau of Chemistry:

Cocain is one of the most insidious and dangerous habit forming drugs at present known Many lives have been wrecked, and many crimes have been committed as a result of its use, and strenuous efforts are being made to curtail its employment. The

amount present in certain soft drinks is small, to be sure, but such an insidious habit forming drug certainly has no place whatever in these products The presence of tropococain, an ally of cocain, has also been established Not only is it most pernicious to add cocain to soft drinks in any quantity (usually in the form of coca leaf extract), but even the use of coca leaf extract, so manip ulated as to reduce the amount of cocain, or eliminate it altogether, must still be looked upon as a questionable practice, because any product or name which would suggest the presence of cocain or its allies, by taste or otherwise, must have a baneful influence

It is known that very small amounts of mor phin or cocain, or even a suggestion as to their presence, will tend to destroy the equi librium of reformed addicts and bring back the former craving.

Cheapen the postal rates of industrial journals

We are, in conjunction with other journal ists and the leaders of other organisations, more particularly with the editor of The Agricultural Economist and Horticultural Review, seeking the removal of a serious postal penalty on magazines of the charac ter of The Journal There are nearly a thou sand magazines and other periodicals published monthly or at intervals longer

than the weekly issues which entitle a jour nal to be delivered through the post for a halfpenny each. These monthly and other magazines probably go to two or three mil lion subscribers or more, all of whom are being practically penalised by excessive postal charges. When the Post Office charges twopence (0 83p)for delivering a copy of The Journal, it rebukes an enter prise whose purpose is the improved industrial character, responsibility and practical methods of a distinctive trade The great majority of these magazines and journals are devoted to the advancement of various branches of industry and horticul ture They are, in many cases, the one means which exist for the exchange of ideas, thoughts, and information.

The wonders of this world

Isn't it wonderful how easy a business our industry is? This is from an article in The Daily Mail, advising its readers how to make “a most delicious drink” a “real fruit syrup in soda water, or even in plain water, iced.”

To make the syrup, all that is needed is to crush the fruit (it may be done in a meat mincer or with pestle and mortar), squeeze out the juice, heat to boiling point in a dou ble saucepan (enamelled); strain; add the sugar, bring to the boil again, skim and bot tle while hot

Why, a child could do it!

Conference last month in Holland.

Is this all smoke?

The latest weather 'theory' being bandied about is that the British climate and also that of several European Continental coun tries is gradually becoming warmer and will continue to do so because of the increasing thickness of the smoke blanket which is enveloping us. It is confidently being tipped that this 'improvement' will go on for hundreds of years and that per haps by 2060 orange trees will line the Strand and anacondas may frequent the Thames With the warmer climate, the humidity will increase as the warm air becomes more and more trapped around Britain and Southern Europe Truly, it will be thirsty weather and instead of thinking about a mere billion gallons of soft drinks in 1975, by 2075 posterity may be setting its slide rules towards a 100 billion gallons or so.

The only snag, so far as we can see, about this hypothesis is that its exponents seem to have forgotten that air pollution is now being taken seriously not only in the UK but in most so called civilised coun

tries; smoke abatement regulations and clean air legislation are being passed apace That being so, it may be just as well to defer ordering that extra steam yacht till one sees how this summer turns out, after all

European Confederation formed

After having been discussed at length for some four years, the Confederation of European Soft Drinks Associations was formed last month during the Fifth Conference of European Soft Drinks Associations held at Scheveningen in Holland

Originally proposed at the third CESDA held in Stockholm in 1956, the formation of a confederation was deferred until the fourth CESDA at Eastbourne in 1958 On that occasion, the draft constitution could not be agreed and an amended version was prepared and presented to the fifth

There the Confederation was formed by the national soft drinks associations of 15 European countries but not without diffi culty. Certain points in the constitution still received criticism and the formation of the Confederation was finally agreed only on the understanding that the Committee would further examine the constitution with a view to putting forward amend ments during the first 12months in order to clarify certain points

The Managing Committee elected by the Confederation to serve for the first two years comprises Mr Trygve Hirsch (Norway), President; Mr Jean Allary (France) and Mr C J G Becht (Holland), Vice Presidents; and Mr Kenneth Penn (England), General Secretary

Briefly, the objects of the European Confederation are (a) to promote co opera tion among the national associations of soft drinks manufacturers on all industrial and commercial matters, (b) to deal with matters of interest to all member associa tions, (c) to stimulate the sale and con sumption of soft drinks and (d) to represent the common interests of mem ber associations to international organisa tions and authorities The constitution also stresses that the Confederation shall have no power to interfere in the internal affairs of any country or any member asso ciation without prior approval of that country or association.

Sourced by Stewart Farr

50 Years Ago From the Soft Drinks Trade Journal of June 1960

Unlimited coding

LINX Printing Technologies has launched an enhanced version of its SL301 Scribing Laser coder which the company believes is the fastest, most cost effective and versatile coder available to the bottling industry.

Ultimate in hygiene

Linx Printing Technologies Ltd

Burrel Road, St Ives

Cambridgeshire PE27 3LA, UK

Tel: +44 (0)1480 302100

email: sales@linx.co.uk www.linx.co.uk

Central to the Linx SL301’s effectiveness is its innovative Visicode™ technology, developed to deliver a much clearer code onto cold glass without compromising on speed, while keeping running costs low The coder can be customised to suit individual applications for optimum compatibility and is also suitable for coding a wide range of substrates in addition to glass, such as PET.

Investment in digital galvos with near instantaneous response times has helped to ensure that the Linx SL301 is the fastest laser coder on the market, increasing productivity over competition by more than 15%

Easier pallet processing

EXPANDING pallet specialist IPP Logipal has updated its dedicated order processing website, www.ePalletPartner.com, to provide customers with easier access to highly accurate account status information

Hygiena International Ltd

Wenta Business Centre

Watford, Herts WD24 7ND, UK

Tel: + 44 (0) 1923 818821

email: enquiries@hygiena.net www.hygiena.net

HYGIENA International reports that in the largest ever study of its kind conducted by a leading food safety and quality laboratory in the USA, which compared leading ATP hygiene monitoring systems, the company ' s Hygiena SystemSURE Plus combined with either their Ultrasnap or Supersnap swabs were identified as providing the most precise, accurate and repeatable surface hygiene testing results

The use of ATP bioluminescence provides a simple rapid test method for monitoring cleanliness, hygiene and risk It features: real time information for early warning of risk to enable immediate corrective action; data provided for key performance indicators and trend analysis; data available as evidence of due diligence; cost savings of 25 50% from optimisation of cleaning procedures and chemical usage improvements in product quality and shelf life

Three-sided labelling

IPP Logipal

Meriden Business Park Coventry CV5 9RN, UK

Tel: +44 (0) 1676 524000

email: sales@ipplogipal.co.uk www.ipplogipal.co.uk

The system enables customers to place orders, as well as obtain clear visibility of receipts, stock, despatch and delivery status It keeps track of orders in real time and features an automated key performance indicator package that is used to drive improvements across the supply chain. Information is available in numerical and graphical formats A wide range of data can be exported to a Microsoft Excel spreadsheet or pdf format, so that trends can be monitored and managed There is also a ‘Quick Report’ function that provides a management summary in seconds which covers key information such as movements and stock balances.

Amino acid analyzers

BIOCHROM has launched the Biochrom 30+ Series of amino acid analyzers the gold standard in dedicated amino acid analysis Based on ion exchange chromatography with post column derivatization of samples using ninhydrin, these instruments accurately identify and quantify free amino acids, as well as the amino acid composition of proteins and peptides. Specific applications include nutrition and compositional analysis in beverages

Biochrom Ltd 22 Cambridge Science Park Cambridge CB4 0FJ, UK

Tel: +44 (0) 1223 423723

email: enquiries@biochrom.co.uk

www.biochrom.co.uk

The new Biochrom 30+ Series offer rapid protocols that increase sample throughput by cutting analysis time compared with standard protocols The instrument is PC operated, with the user friendly software controlling all functions. Advanced fluidics and robust hardware mean easy maintenance for users, backed by the reassurance of Biochrom’s dedicated service and support team

Logopak International Limited Clifton Moor Industrial Estate York YO30 4XE, UK

Tel: +44 (0) 1904 692333

email: salesonweb@logopak.net

www.logopakprintandapply.co.uk

LOGOPACK International has developed the Logopak 920PFR pallet labeller equipped with a long reach applicator arm to allow three side labelling at diagonally opposite corner This print & apply labeller allows drink manufacturers to meet new demands for bar code labels on three rather than the conventional two sides of each pallet

These new demands, which follow the introduction of side load pallet handling trucks at a major retail distribution hub, require an additional label on the long edge of the pallet, close to the back, to give drivers easy access for data scanning This third label can be reached easily by the fork truck driver and data scanned into the warehouse management system via a hand held wand

Weigh batch combo

FLEXICON (Europe) Ltd has announced a combination Bulk Bag and Manual Dump Batching System that weighs bulk materials discharged from bulk bags and/or manually dumped from sacks, boxes and other containers, then empties the batch into mobile storage bins It comprises a bulk bag unloading frame, two hoppers and two flexible screw conveyors

Flexicon (Europe) Ltd 89 Lower Herne Road Herne Bay, Kent CT6 7PH, UK

Tel: +44 (0) 1227 374710

email: sales@flexicon.co.uk

www.flexicon.co.uk

The flexible screw conveyors load the first ingredient into the central weigh hopper at maximum feed rate. Load cells supporting the hopper transmit weight gain information to the automated controller that changes the feed rate to dribble prior to reaching the target weight Similarly, the controller starts and stops the second conveyor to load the second ingredient into the weigh hopper and then activates its slide gate valve to discharge the batch.

THINK HEALTHY. THINK DÖHLER.