Port of San Francisco Embarcadero Promenade Design Criteria

Embarcadero Promenade Design Criteria

January 13, 2011 Draft for Public Review

Prepared By:

Draft for Public Review

January 13, 2011

Embarcadero Promenade Design Criteria

Draft for Public Review

January 13, 2011

Embarcadero Promenade Design Criteria Draft for Public Review January 13, 2011

This document is also available on the Port’s website at: www.sfport.com If you have questions or would like additional information, please contact: Port of San Francisco, Planning & Development Division Pier 1 San Francisco, CA 94111 415.274.0400

Embarcadero Promenade Design Criteria

1

Draft for Public Review

2

January 13, 2011

Embarcadero Promenade Design Criteria

Draft for Public Review

January 13, 2011

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Table of Contents

Promenade Zones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Curb Area . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Circulation Corridor . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Building Edge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Promenade Furnishings . . . . . . . . . . . . . . . . . . . . . . . . . 11 Site Furnishings Standard to The Promenade . . . . . 12 Tenant Furnishing . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Ferry Building Cafe Criteria . . . . . . . . . . . . . . . . . . . 15 Covered Outdoor Dining Areas . . . . . . . . . . . . . . . . .17 Bulkhead Buildings. . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Design Principles . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Bulkhead Opening Hierarchy . . . . . . . . . . . . . . . . . . 20 Central Arch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 A-1 Entry Canopy . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 A-2 Commercial Identity Signage . . . . . . . . . . . . . . . 22 A-3 Tenant Identity and Public Signage . . . . . . . . . . 23 Secondary Building Opening . . . . . . . . . . . . . . . . . . .

B-1 Cargo Openings . . . . . . . . . . . . . . . . . . . . . . . .

B-2 Circulation Openings . . . . . . . . . . . . . . . . . . . . .

B-3 Large Embarcadero Openings. . . . . . . . . . . . . .

24 24 25 26

Minor Openings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 C-1 Minor Entries . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 C-2 Minor Windows . . . . . . . . . . . . . . . . . . . . . . . . . 28 Project Participants . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Embarcadero Promenade Design Criteria

3

Draft for Public Review

Introduction

January 13, 2011

The Embarcadero Promenade is the major continuous waterfront walkway along the Port of San Francisco’s northern waterfront.

It is the multiuse pathway on the waterside of The Embarcadero Roadway located between the curb and the waterfront buildings and is also known as Herb Caen Way. The Promenade extends from Third Street at the AT&T Ballpark at its south end, to the entry of Pier 45 in Fisherman’s Wharf at its north end. The Embarcadero Roadway and Promenade were constructed between 1993 and 2000 as part of the Waterfront Transportation Projects, a $700 million public effort

by City, State and Federal agencies that replaced the Embarcadero Freeway and Beltline Railroad with a multi-modal urban boulevard.

Vicinity map of The Promendade

Today, at almost three miles long and about 25 feet wide, the Promenade and its contiguous spaces provide over 16 acres of public open space and is the place where many form their impressions of the San Francisco waterfront. This wide multi-use pathway located between the Roadway curb and the historic pier bulkhead buildings and sheds, includes street and bulkhead tenant furnishings, roadway and other signage and public art. The Promenade is within the Embarcadero Waterfront National Register Historic District, which is composed of the wharfs, piers, pier sheds, bulkhead buildings (pier-head structures fronting The Promenade), the seawall, and other waterfront spaces constructed at the Bay edge and over the Bay from Pier 45 in the north to Pier 48 south of China Basin Channel. The Promenade and other spaces around the Fisherman’s Wharf

treet 3rd S

re et St M ar k

Ballpark

et

Ferry Bldg

0

The Embarcadero Promenade extends from the Ballpark to Pier 45 in Fisherman’s Wharf

4

Embarcadero Promenade Design Criteria

0.125

0.25

Miles 0.5

Draft for Public Review

buildings provide historic setting and context for the buildings in the District.

For the past 150 years The Embarcadero has provided access to the Port’s maritime piers and businesses and does so today as the Port continues to evolve from traditional cargo uses into an urban waterfront. The Promenade’s historic use for rail access and maritime purposes has also evolved with the Port. Today it continues to provide access for maritime and commercial uses, and also for the public’s enjoyment of the newer public oriented uses along the waterfront.

As such, The Promenade is not designated as a City sidewalk for exclusive pedestrian use; it is a multiuse pathway for maritime functions, access to piers, recreation, and bicycle transportation.

Preparing the Promenade Design Criteria

The Embarcadero Promenade near Pier 33

The Embarcadero Promenade Design Criteria (Promenade Criteria) provide policy and design direction to further improve public circulation and placement of street furnishings and other public and tenant improvements within the Promenade. After initial public presentation to the Port Commission on January 10, 2006, the Promenade Criteria were prepared based on analysis and understanding of existing conditions and functions, comments from the public and Port tenants and developer partners, and application of

January 13, 2011

design principles from the Port’s Design & Access Element of the Waterfront Land Use Plan. Design principles in the Promenade Criteria were also compared with other major urban boulevards around the world.

The Promenade Criteria were again presented to the Port Commission on February 24, 2009 and have undergone review in public meetings held by the Waterfront Design Advisory Committee and the San Francisco Bay Conservation and Development Commission (BCDC) Design Review Board, and at the Port’s citizen advisory committee meetings. The Promenade Criteria were developed in part to address California State Office of Historic Preservation (OHP) concerns about consistent treatment of hisrtoric resources, to ensure design direction is generally appropriate for the Historic District and consistent with Secretary of the Interior Standards for Historic Rehabilitation (Secretary Standards) for amenities to buildings within the Embarcadero Waterfront National Register Historic District. Many of the proposed design criteria are based on best practices that were incorporated in OHP approvals of earlier Port development projects that rehabilitated Historic contributing resources.

Embarcadero Promenade Design Criteria

5

Draft for Public Review

January 13, 2011

Purpose of the Promenade Criteria

Purpose

Curb Area

The Embarcadero Promenade Criteria are intended to improve the core functions of The Promenade as a multi-use public corridor and access way to the Port’s pier facilities, in a manner appropriate to the Historic District. The Promenade’s popularity at peak times has resulted in conflicts as many users compete for space. The central corridor of The Promenade used for circulation is restricted in some areas due to the combined placement of light poles, signs, litter receptacles, and public art. Port tenant and developer partners also vie for space with proposals to add benches, outdoor cafés, planters and signage, and waterfront visitors request greater public amenities.

Building Edge

To address the needs of different waterfront users the Promenade Criteria are intended to promote the following objectives:

Cleanup – The Prom-

Circulation Corridor Min. 16’ width

enade so that it functions and appears its best; determine what furniture and improvements are appropriate for the Promenade and where they should be located;

Zones of The Promenade: Curb Area (green), Circulation Corridor (red), and Building Edge (yellow)

6

Embarcadero Promenade Design Criteria

Organize – the public and private improvements; identify different activities zones and the furnishing and improvements that should be permitted in each zone; and

Define – specific design criteria for furnishings and other improvements that support public enjoyment of the waterfront and further historic consistency.

Port Land Use and Design Policies The Waterfront Design & Access Element (WD&A) of the Port’s Waterfront Land Use Plan contains policies for urban design, open space, views and historic resources, and criteria to guide design decisions along the Port’s waterfront. The Promenade Criteria as incorporated into the WD&A, provide specific design direction for improvements on and adjacent to The Promenade. The Promenade Criteria generally do not apply to improvements beyond the front of the bulkhead buildings, where improvements will be evaluated on an individual basis with the WD&A. The Promenade Criteria follow Public Access and Open Space policy adopted in the WD&A that provides direction for addressing improvements to public spaces. The WD&A “Character” policy states that open spaces are to be designed as “. . . an architectural backdrop to the waterfront’s spectacular natural and built features. Improvements are to be simple and minimalist in form and

Draft for Public Review

character to allow the natural beauty of the waterfront and views to and from the Bay to cast the strongest visual image.” This policy directs the architectural character for site furnishings in the Promenade Criteria.

The Promenade Criteria organize The Promenade into three distinct and continuous “zones” – the curb area, circulation corridor, and building edge. The Promenade Criteria provide direction and dimensions for character, function, and types of furnishings or other improvements that are acceptable within each. For the Ferry Building area and other specific locations, the Promenade Criteria include site-specific criteria to address unique conditions and enhance the public space consistent with WD&A policies. In addition to the descriptions of the zones, the Promenade Criteria describe the following:

Promenade Furnishings – Where and what type of standardized site furnishings are to be used for benches, bike racks, litter receptacles and wayfinding signs.

Tenant Furnishings – Where furnishings for tenant café, other retail uses and maritime tenants can be added consistent with retaining priority consideration for pedestrian circulation demands, and the criteria for the design, selection and placement of those improvements.

Ferry Building Café Criteria – For the Maritime, public and tenant uses on The Promenade

30-foot width zone of The Promenade adjacent to the Ferry Building, the Promenade

January 13, 2011

Criteria provide direction for how overhead coverings and railings may be added in café and market areas.

Covered Outdoor Dining Areas Where and how partially enclosed outdoor dining structures may be designed and placed adjacent to the sides of certain bulkhead buildings.

Bulkhead Buildings – How entry canopies, window awnings, signage and lighting might be added to the buildings in a compatible manner while maintaining their historic character.

Applying The Promenade Criteria The Promenade Criteria are a component of the Waterfront Design & Access Element within the Public Access and Open Space chapter and in the WD&A Appendix. The Promenade Criteria will inform the public, tenants, developers, and Port staff of how changes and additions may occur on The Promenade.

The Promenade Criteria will also be used to guide project evaluation for consistency with the Secretary’s Standards. For projects that apply for benefits under the Federal Historic Tax Credit Program, the OHP will retain independent authority to review improvements for consistency with the Secretary Standards, along with the National Park Service.

Embarcadero Promenade Design Criteria

7

Draft for Public Review

January 13, 2011

Promenade Zones

Similar to other great urban boulevards, The Embarcadero Promenade has a layout and function that is easily expressed in three zones:

Circulation Corridor – the central space of The Promenade where people traverse the length of the waterfront;

Curb Area – a transition zone between the roadway and The Promenade where street lights, roadway signs and pedestrian furnishings are placed; and

Building Edge – a space to transition

5’

10’

Curb Area

Circulation Corridor

Building Edge

between the building and The Promenade, where people enter and exit the building and where retail tenants can establish street-level identity.

Embarcadero Roadway

8

Embarcadero Promenade Design Criteria

Sidewalk

Building Edge

Circulation Corridor

Curb Area

Bike Lane

The Promenade zones and acceptable improvements within those zones are further described in the following pages. The Promenade Criteria generally do not apply to improvements beyond the front of the bulkhead buildings, where improvements will be evaluated on an individual basis with the WD&A.

Bulkhead Building

Draft for Public Review

The Curb Area is the linear space between the street edge and the alignment of the roadway light poles. Along The Embarcadero it varies in width from 5 to 12 feet.

The Curb Area is where most of the furnishings and fixtures that have a publicly owned identity are placed. The Curb Area also functions as a buffer between vehicles and pedestrians. Improvements to the Curb Area will include removing unneeded driveway cuts and organizing fixtures and furnishings into two alignments:

Curb Area Elevation View

January 13, 2011

Alignment A: light poles, interpretive signage, wayfinding, postal boxes and litter receptacles Alignment B: Roadway signage, parking meters

Light Pole

Alignment A - Pedestrian oriented site fur-

5’

10’

Curb Area

Circulation Corridor

nishings such as wayfinding and interpretive signs, postal boxes, and litter receptacles will be located within the alignment of the light poles; and

Building Edge

Alignment A: light pole, interpretive signage, litter receptacles

Plan View

Alignment A: Light Poles Alignment B: Roadway Signage

Alignment B - Roadway related signage

Alignment B: Roadway signage, parking meters

will be placed approximately 2 feet from the curb edge and mounted in a consistent manner (as per Port details).

Organize fixtures and furnishings into two alignments

x

Building Edge

Circulation Corridor

Curb Area

Bike Lane

Remove uneeded driveway aprons

Identify and remove uneeded driveway cuts Embarcadero Roadway

Sidewalk

Bulkhead Building

Embarcadero Promenade Design Criteria

9

Draft for Public Review

January 13, 2011

The Circulation Corridor is the central zone of The Promenade. It varies in width from 9 to 20 feet and is the place where people walk, skate, run, cycle or stroll. The Promenade is also crossed at frequent intervals by a variety of vehicle types that access and service Port tenants and Port operations.

Circulation Corridor Elevation View 16 ft unobstructed pedestrian passage

The Circulation Corridor is to be maintained or expanded to a minimum 16 foot clear width to provide for its multimodal use.

Furnishings and other improvements will be placed to the sides in the Curb Area and Building Edge zones. Changes to The Promenade to create this width will include modifications to two public art components of The Embarcadero Roadway project:

Art Ribbon flush with existing pavement to achieve 16 ft width

5’

10’

Curb Area

Circulation Corridor

Building Edge

Plan View

Art Ribbon and pavement to be flush for 16’ minimum width

10

Building Edge

Circulation Corridor

Curb Area

Bike Lane

16 ft unobstructed pedestrian passage

Sidewalk

Min. 16’ width

A 16’ circulation corridor will be maintained.

Art Ribbon – The continuous 5 foot wide

Interpretive sign pilons to be aligned with light poles

Embarcadero Roadway

Circulation Corridor

light-colored concrete strip with a glass block inlay that extends from Pier 38 in the south to Pier 33 in the north,that references the historic seawall below. The Art Ribbon is constructed flush with The Promenade for most of its length, and also includes many raised sections built at a seat height. To achieve a 16-foot width, raised sections primarily in areas north of the Ferry Building will be reconstructed to be flush with adjacent pavement, in a manner respecting the continuity of the Art Ribbon; and

Popularity of The Promenade

Interpretive Sign Pylons – The 13

Bulkhead Building

foot tall black and white poles that contain historic waterfront information. Many of the sign pylons will be relocated from the Circulation Corridor to be in the alignment of the Roadway light poles within the Curb Area.

Embarcadero Promenade Design Criteria

To obtain a clear circulation corridor raised sections of the Art Ribbon will be made flush and interpretive columns will be relocated.

Draft for Public Review

Building Edge

Location for public and tenant-provided furnishings

5’

10’

Curb Area

Circulation Corridor

Building Edge

The Building Edge area has dual purposes of providing an entry space at the front door of bulkhead buildings, and in some locations being a space for furnishings for general public use or tenant cafés (with a Port approved permit, lease or license, and approval by BCDC). The Building Edge begins at the waterside edge of the Art Ribbon along most of The Promenade, and extends to the face of the bulkhead and pier buildings.

The Building Edge is always outside of the area defined as the Circulation zone. These Promenade Criteria identify standard Promenade Furnishings and criteria for Tenant Furnishings that may be appropriate within the Building Edge area and are described further in this document. Proposals to place furnishings within the Building Edge zone will be reviewed in a larger context to ensure that the appropriate historic setting of the bulkheads is maintained.

Improvements within the Building Edge zone will have a mix of furnishings with a public and/or tenant identity. Furnishings or other improvements must also be compatible with the historic industrial character and consistent with the Secretary’s Standards. Furnishings may include:

• •

Benches, bicycle racks and building lighting that are to be standard throughout The Promenade; Café railings, planters, umbrellas, and seating; and

January 13, 2011

Furnishings standard to The Promenade: Bench and bike racks

Signage and entry canopy

•

Awnings, canopies and signage attached to the bulkhead buildings and lighting, as further described in the Promenade Criteria.

Building Edge furnishings are categorized and further described as either Promenade Furnishings or as related to tenant use of the bulkhead building.

Embarcadero Promenade Design Criteria

11

Draft for Public Review

January 13, 2011

Promenade Furnishings

The Promenade Criteria include site furnishing selections for four standard items – benches, bicycle racks, litter receptacles, and wayfinding signs. The Promenade Furnishings are selected to have a publicly owned character and be consistent with the Waterfront Design & Access Element policy of being “an architectural backdrop to the waterfront’s spectacular natural and built features”. Promenade Furnishings are to be placed in the Building Edge and Curb Area zones as follows:

Building Edge – locate benches and bicycle racks adjacent to bulkhead buildings in a manner that complements the historic architectural features of the bulkhead buildings, and where not intruding upon the Circulation Corridor or the Art Ribbon.

Iron and wood bench

Bicycle Rack

12

Embarcadero Promenade Design Criteria

Draft for Public Review

January 13, 2011

Curb Area – litter Receptacles and wayfinding signs – locate in alignment of the Roadway lightpoles; Promenade Furnishings are selected for their simple, monochromatic character, and meet additional Waterfront Design & Access Element criteria of being – “functionally appropriate” for their use, “complementary” to the character of the waterfront setting, “durable”, and “maintainable”. Contact Port staff for specifications for Promenade Furnishings.

Other publicly identified site furnishings that are likely to be appropriate for the Curb Area but may not be of a standard design include post boxes, fire hydrants, parking meters and pay stations, roadway signage and various utilities, and are to be organized in the alignment of the light poles or adjacent to the curb with roadway signage.

Way-finding sign – includes maps of the waterfront and City

Litter receptacle – stainless steel, side opening, resistant to birds, corrosion, graffiti and rain, and includes a recycling container

Embarcadero Promenade Design Criteria

13

Draft for Public Review

January 13, 2011

Tenant Furnishings

Tenant furnishings are improvements that serve or enhance the uses within the adjacent buildings by visually informing the public of their presence, providing outdoor café space and adding pedestrian amenities.

Tenant furnishings may provide individual tenant identity, and must be compatible with the historic setting and consistent with the Secretary’s Standards. Tenant furnishings generally include low café railings, planters, tables, chairs, other types of seating, umbrellas, signage, litter receptacles, and bollards.

Sidewalk café areas and other tenant furnishings shall respect the defined width of the Circulation Corridor, and shall not infringe upon or overhang the light colored concrete of the “Art Ribbon”. The following describes design criteria for tenant furnishings:

•

•

14

Embarcadero Promenade Design Criteria

Café railings and planters shall have simple sturdy forms that do not attract unnecessary visual attention. Railings shall be metal or concrete, may include glass, and may incorporate signage.

Railings or other screens shall not exceed 42-inches in height, and may be fixed to the concrete or be movable.

Planters shall have simple and bold forms, be sturdy, and be similar or complimentary in color with building finishes.

Planters shall be constructed of durable materials that do not deteriorate or

Planters with simple forms and sturdy materials

Draft for Public Review

January 13, 2011

weather quickly. Plantings shall always be properly maintained.

•

Umbrellas shall be fabric, shall have a minimal peak-to-edge vertical dimension so as to maintain a horizontal appearance and allow the greatest views of the bulkheads, and may have tenant signage on the valence. They should be able to be collapsed, retracted, or easily removed, although may be joined to withstand wind. Umbrellas may contain heaters and lights directed toward the sidewalk. Umbrellas may not occur where the adjacent windows have awnings.

•

Bollards shall have a simple industrial character that does not draw unnecessary visual attention and shall be finished in a color similar or complimentary to the bulkhead buildings. Reflective strips shall be included where needed for evening pedestrian and bicycle safety.

Other furnishings not specified above shall have simple and bold forms, be sturdy, be of materials that do not deteriorate or weather quickly and be complimentary to the bulkhead buildings.

Furnishings appropriate for the Building Edge zone

Embarcadero Promenade Design Criteria

15

Draft for Public Review

January 13, 2011

Ferry Building Cafe Design Criteria

Standing prominently at the foot of Market Street with its iconic architecture, the Ferry Building holds civic prominence while continuing to serve as the hub for Bay Area ferry transportation. The Ferry Building’s importance to the City is also expressed with expansive landside public space that extends from Mission to Washington Street, involves City park space to Steuart Street, and includes spaces fronting the Embarcadero Center and Sue Bierman Park.

and public space, the Promenade Criteria include specific direction for improvements for the area between the Building and The Promenade. To best facilitate the public’s enjoyment of this area improvements within this zone shall meet the following general criteria:Be of appropriate scale and detailing for the Building;

The space between the Ferry Building and The Embarcadero Roadway, averaging about 55 to 59 feet in width, includes both The Promenade and a 30 foot depth building edge zone reserved for café and market uses. Because of the scale of the Ferry Building and its combined functions as a transportation terminal, public market,

•

Simulation of possible umbrellas at north end of Ferry Building

16

Embarcadero Promenade Design Criteria

•

•

Respect the civic quality of the space and serve to humanize in relation to the large Building façade; Be changeable to express color, texture, season and business operations; Improvements at the north and south ends of the building should be complementary and may not need to be identical;

Existing restaurant railing at south end of Ferry Building

Draft for Public Review

• •

•

Improvements should respond to and enhance the current uses and activities of the Building; and Shall be consistent with the Secretary’s Standards.

• •

Umbrellas and other overhead structures serve to extend the season and hours of operation of café and market areas. To allow weather protection while not visually detracting from the historic Ferry Building, umbrellas or overhead structures shall conform to the following: • Horizontal canopy dimensions shall be 12’ to 18’ (min. and max. dimensions); • Must have defined roof peaks at not greater than 18 foot sections; • Overhead canopy shall be 7’-6” to 11’ feet from the pavement;

• •

January 13, 2011

Flexible fabric top that is an off-white color; Shall not substantially block Promenade views of the Ferry Building’s arched windows; Able to be collapsed, retracted, or easily removed, although may be joined to create rain gutters or withstand wind; May contain lights and heaters directed toward the sidewalk; and Shall not contain signage.

Other improvements including railings and planters shall be consistent with the criteria for ‘Tenant Furnishings’ described in the Promenade Criteria.

Umbrellas at a historic building in Madrid, Spain, similar in scale to the Ferry Building – 10-12’ width umbrellas.

Ferry Building’s arched windows (beyond)

12’ minimum to 18’ maximum canopy dimension

Off-white color fabric

Canopies to have defined roof peaks and a low horizontal profile

7’6”11’

1’ 2’

4’

Dimensions of possible umbrellas in Ferry Building Cafe area

Embarcadero Promenade Design Criteria

17

Draft for Public Review

January 13, 2011

Covered Outdoor Dining Areas

San Francisco’s cool and breezy climate can challenge the hardiest of outdoor café patrons. In front of the bulkhead buildings within The Promenade’s Building Edge zone café use is permitted with weather protection improvements limited to umbrellas, planters and low railings.

The Port has identified five locations along The Embarcadero at the sides of bulkhead buildings where the space between buildings is great enough to allow a minor café structure and maintain ample views of the Bay. In these defined areas, a partially enclosed café structure may be proposed

to provide a waterfront dining experience with a greater level of weather protection than outdoor café seating. The five locations where such a structure may be permitted are: 1. North side of Pier 5 bulkhead 2. South side of the freestanding restaurant building adjacent to Pier 7 3. South side of Pier 29 bulkhead 4. West side of Pier 35 bulkhead 5. North side of Pier 38 bulkhead

35 38

5 27-29 30-32

Locations where a covered dining structure may be permitted to the side of a bulkhead building

North edge of Pier 35 bulkhead building with possible covered dining area

18

Embarcadero Promenade Design Criteria

South edge of Pier 38 bulkhead building with possible covered dining area

Draft for Public Review

A café structure offering weather protection should have a temporal architectural character and be complementary to the adjacent historic structure and district, and public space uses. The transparency of the structure should promote visual interaction between diners and public space users.

Café structures shall also meet the following criteria:

• •

• • •

Maximum 14’ height to peak of canopy roof; Shall extend no greater than 30’ horizontally from the side of the bulkhead building;

• •

• 30’ max. from edge of Bulkhead

January 13, 2011

Shall be a lesser horizontal dimension than the depth of the adjacent bulkhead building; If joined to the bulkhead, the connecting section shall have minimal dimensions to maintain visual separation between the structures, and shall not conflict with historic features and openings on the adjacent building; The roof shall be fabric or similar flexible material; Fixed vertical panels shall not exceed 30” in height; Vertical side panels above 30” shall be as transparent as possible, constructed of either fabric or windows that open completely; and Shall be compatible with the adjacent structure and the Historic District.

Historic Bulkhead Covered Outdoor Dining Area

Connecting Section

Art Ribbon

Embarcadero Roadway Curb

Plan view of possible outdoor dining footprint

Pier 5 Covered Outdoor Dining Area

Embarcadero Promenade Design Criteria

19

Draft for Public Review

January 13, 2011

Bulkhead Buildings

Historically the bulkhead buildings along The Embarcadero Promenade were used for maritime offices. The bulkheads were also built to provide an architectural facade to the pier sheds. The bulkhead buildings, pier sheds and piers adjacent to The Promenade are contributing resources within the Embarcadero Historic District and are listed in the National Register of Historic Places.

As waterfront structures are altered and rehabilitated, the bulkhead structures will be improved to accommodate new more “public” uses for restaurant, retail and modern offices. These Promenade Criteria provide general design direction for canopies, awnings, signage and lighting that may be proposed for bulkhead buildings, and will also be reviewed for consistency with the Secretary’s Standards.

Design Principles Generally, only minor modifications to bulkhead structures would be found consistent with the Secretary’s Standards. The criteria

20

Embarcadero Promenade Design Criteria

provide design direction for the most commonly applied bulkhead building features for new uses: awnings, canopies, signage and lighting. Proposed improvements should meet the following: 1) New features such as canopies, awnings and commercial signage shall be distinguishable as additive elements compatible with the building’s character defining elements; 2) Retail and primary tenant signage shall be distinct yet complementary to the building, generally held away from the face of the building; 3) Wayfinding and directory signage, and subtenant identification shall be minor in size and compatible with the building’s architectural features, materials, colors, and spatial relationships; and 4) Improvements should be consistent across an entire building or closely related group of buildings.

Draft for Public Review

Bulkhead Opening Hierarchy

Entries and openings on bulkhead buildings are described in three categories that reflect the size and intended function of the openings. The Promenade Criteria for canopies, awnings and signage are based on the opening type, their function, and importance to the building.

A - Central Arch Architecturally the central arch is the main point of entry and historically it provided access to bulkhead and pier uses. The Central Arch continues as the location for the primary bulkhead or pier tenant entry and identity. Design criteria for the central arch are organized into three categories: A-1 Central Arch Area A-2 Commercial Identity Signage A-3 Tenant Identity & Public Signage

January 13, 2011

B - Secondary Openings The secondary openings are large ground level openings ranging from 16-25 feet wide that historically and currently are used for pedestrian access to the pier aprons and uses within the bulkheads. Design criteria for the secondary openings are organized into three categories: B-1 Cargo Openings (not shown below) B-2 Circulation Openings B-3 Large Embarcadero Openings

C - Minor Openings Minor openings consist of minor ground level doors and windows and second-story windows. Design criteria for the minor openings are organized into two categories: C-1 Minor Entries C-2 Minor Windows

Embarcadero Promenade Design Criteria

21

Draft for Public Review

January 13, 2011

A-1 Central Arch

Central Arch

The central arch is the main entrance where vehicles and people access bulkhead and pier uses. The central arches have a grand scale befitting the ‘City Beautiful’ movement style that was fashionable when they were built. Central arch dimensions are typically a six-foot architectural depth, 30 to 35 feet in width, and 28 to 35 feet tall.

As the piers and bulkheads are rehabilitated, some piers will limit the central arch to pedestrian access. As windows and doors are added within the bulkhead central arch improvements should generally conform to the following:

Canopy dimensions at bulkhead arch

22

Embarcadero Promenade Design Criteria

• •

• • •

Windows, doors and other storefront assemblies should be recessed as far into the arch area as possible; A horizontal canopy above pedestrian doors may be added with a maximum depth of 6 feet, with the width limited to the width of the arch opening; Canopy materials should be metal and glass; Signage may be added to the canopy or windows within the arch if held away from the windows; and Signage may be cutout-letters, having a total height (1 or 2 lines of text) of up to 18 inches in height.

Canopy at Pier 1

Draft for Public Review

Central Arch (continued)

A-2 Commercial Identity Signage Retail and primary tenant signage may be added in a manner that is distinguishable from the building and its historic character defining features. Generally, it should be held away from the building wall and appear distinct, yet complementary to the building.

Adjacent to the central arch are wide architectural columns where commercial signage may be added:

•

• • •

January 13, 2011

Appropriate sign size is 8 to 14 feet tall by up to 3 feet wide; Signs should be located above the first level of windows or other architectural features; and Signs should be installed in pairs.

Signage may be banner or blade signs mounted perpendicular to the building wall or held away from the face of the building;

Signage location adjacent to central arch

Banner sign at Pier 3

Embarcadero Promenade Design Criteria

23

Draft for Public Review

Central Arch (continued)

January 13, 2011

A-3 Tenant Identity & Public Signage

•

As the piers and bulkheads are rehabilitated most will have a mix of maritime and commercial tenants. Signage to identify tenants within the pier may be added adjacent to the central arch on the architectural embellishments surrounding the arch known as “quoins”, in a manner that appears as an appropriately scaled building directory. The signage should have the following characteristics:

•

•

Embarcadero Promenade Design Criteria

Wayfinding signage for the pier and other public information may be added in a similar manner adjacent to other entrances on quoins, or the building wall if appropriate.

Signage may be located on the lower 3 quoins adjacent to the central arch;

Signage on quoins at Pier 9

24

The signs shall be slightly smaller than the quoins to allow the quoin size to be visible; and The materials and colors of the signs should complement architectural features of the bulkhead building.

Signage on quoin at Pier 5

Draft for Public Review

Secondary Openings

The bulkhead secondary openings are large ground level openings ranging from 16 to 25-feet wide that historically provided rail and truck access to pier uses, and in some locations were added to provide pedestrian entrances and windows. As the piers and bulkheads are rehabilitated these openings provide opportunities for visual and physical access to bulkhead uses, pier aprons, and destinations beyond The Embarcadero frontage. Design criteria for the secondary openings are described in the following four categories.

B-1 Cargo Openings

Pier 38

Pier 29½

The largest of the secondary openings are the cargo openings found on bulkheads at Piers 5 and 26½, 28½, 29½ and 38. The openings are 18 to 23 feet in height and 18 to 25 feet wide, each with a single rollup door. Where there are doors, canopies may be added to bulkheads at Piers 1 through 9, 19, 23, 29, 31, 33 and through 35 only, and should conform to the following:

•

• •

January 13, 2011

A horizontal canopy at a height matching the transom, top of adjacent windows, or other adjacent improvement may be added with its depth not protruding beyond the adjacent building wall, and the width limited to the width of the opening; Canopy materials should be metal and glass; and Signage may be added with cutout letters, having a total height (1 or 2 lines of text) of up to 18 inches in height.

Signage may be added to the canopy or windows within the opening if held away from the windows.

Tenant identification and wayfinding signage may be added on the building wall adjacent to the openings similar to A-3.

Illustration of possible canopy in Secondary Openings

Embarcadero Promenade Design Criteria

25

Draft for Public Review

January 13, 2011

B-2 Circulation Openings

Secondary Openings (continued)

Circulation openings are passage-ways that access uses on the piers or behind the Embarcadero frontage. Circulation openings are found at Piers 1½, 3, 26½ and 28½. The following improvements and signage may be added to these openings:

• •

Gates that are transparent as feasible and that are offset behind The Embarcadero building face; Bollards to control vehicle access;

Secondary opening at Pier 3

26

Embarcadero Promenade Design Criteria

•

•

Commercial tenant signs, up to 12 square feet of sign area per tenant, located within the passage-way either flush or perpendicular to the passageway wall, or on added gates; and Way-finding or public information signs, up to 2 square feet on The Embarcadero frontage, or 4 square feet within the passageway on the building wall, or on added gates, with the materials and colors of the signs being complementary of the trim features to the bulkhead building.

Secondary opening at Pier 1½

Draft for Public Review

Secondary Openings (continued)

B-3 Large Embarcadero Openings The large Embarcadero openings are 18 to 22 feet wide and consist of either double pedestrian doors that are flanked by windows, or only first floor windows. When the bulkheads are rehabilitated these openings can be used to access or view retail or other bulkhead tenants. Awnings are not permitted at Large Embarcadero Openings. Where there are doors, canopies may be added to bulkheads at Piers 1 through 9, 19, 23, 29, 31, 33 and through 35 only, and should conform to the following:

• • •

• •

January 13, 2011

Canopy materials should be metal and glass; and Signage may be added to either the front or sides of the canopy. If the signage is within the vertical profile of the canopy it may be added to both the front and the sides. If the signage extends beyond the profile of the canopy it may only be allowed on either the front or sides. Signage exceeding the profile should be with cutout letters, having a total height (1 or 2 lines of text) of up to 16 inches in height, and limited to 70 percent of the horizontal dimension of the canopy.

Canopies should be horizontal and be at the transom: Canopies should have a maximum depth of 6 feet with the width limited to that of the opening; Vertical dimension of canopy limited to 12 inches at building and 8 inches at outside edge;

Illustration of a Horizontal Canopy at a Secondary Opening

Embarcadero Promenade Design Criteria

27

Draft for Public Review

Minor Openings

January 13, 2011

Minor openings consist of single or double ground level doors and windows and second-floor windows. Design criteria for the minor openings are described in the following categories.

• • •

C-1 Minor Entries The minor bulkhead entries doors are used to access major and smaller retail and office tenants and service uses for the building.

Improvements to accommodate identity and weather protection may be allowed at entrances to retail and office uses and should conform to the following:

• • •

An awning or canopy may be added to minor entries on bulkheads at Piers 1-9, 19, 23, 29, 31, 33 and 35 only; Awnings and canopies should be horizontal and be at the transom; Canopies should have a maximum depth of 5 feet with the width limited to that of the opening, with a thin top sheathing permitted slightly beyond;

Ground level windows and doors at Pier 1

28

Embarcadero Promenade Design Criteria

Vertical dimension of the awning or canopy limited to 12-inches at building and 8-inches at outside edge; Awning or canopy materials should be metal, glass, and/or fabric; and Signage may be added to either the front or sides of the awning or canopy. If the signage is within the vertical profile of the canopy it may be added to both the front and the sides. If the signage extends beyond the profile of the awning or canopy it may only be allowed on either the front or sides. Signage exceeding the profile should be with cutoutletters, having a total height (1 or 2 lines of text) of up to 10-inches in height, and limited to 70-percent of the horizontal dimension of the canopy.

Tenant identification and way finding signage may be added on the building wall adjacent to the openings similar to A-2.

Canopy at entry to a Minor Opening

Draft for Public Review

•

C-2 Minor Windows

Minor Openings (continued)

Minor windows include ground level windows that allow views into and out of retail and office uses and second level windows.

Awnings may be allowed at ground level windows to control interior light and heat and aid in providing commercial identity. All awnings on a bulkhead building or series of connected buildings should be consistent in design and color across all windows and should conform to the following:

•

•

• • •

January 13, 2011

Awnings should have a maximum depth of 5 feet with the width limited to that of the opening; Vertical dimension of awning limited to 12 inches at building and 8-inches at outside edge; Awning materials should be metal, glass, and/or fabric; and Signage may be added to the fabric.

Adding window awnings will be considered only at the bulkheads at Piers 1-9, 19, 23, 29, 31, 33 and 35 only, and across a portion of the ground level minor windows, generally less than half; Awnings should be horizontal and at the line of the window transom;

Awnings at ground level windows

Second level windows - awnings not permitted

Embarcadero Promenade Design Criteria

29

Draft for Public Review

January 13, 2011

Embarcadero Promenade Design Criteria