CREATIVE PORTFOLIO | Nicholas Smith

CREATIVE PORTFOLIO

Nicholas Smith

Since 2006

QUICK INTRO...

Design is my passion, my career, and my life. The most important element and the lifeblood of my work is the relationship I build with the organizations I do work for. That is the vital reason I start every project by familiarizing myself with my clients as well as their company’s goals and personalities.

My design career began as a simple freelance gig in high school. I apprenticed at a family friend’s t-shirt shop and was immediately hooked. This led to working for several groups throughout my collegiate career.

• Following an internship at an engineering company in Fayetteville, I continued freelance work in my spare time as a way to deliberately shape and hone my professional abilities.

• These experiences marked me as a “jack-of-all-trades”, allowing me a hand in all aspects of visual design.

Upon graduation, I became the webmaster for a marketing and design firm

• This role granted me an extensive working knowledge of web principles that would propel me further in the craft.

• During this time several student groups at the University of Arkansas and a series of small non-profits kept me busy as well.

• The work I created for these organizations was heavily focused on identity and branding design.

Since then I have served as the In-House Designer for a National Headquarters of a Fraternity and Sorority and spent 10 years as the Creative Services Director for the Rogers-Lowell Area Chamber of Commerce. I have worked individually, as part of a team, and as a project lead, and I strive to ensure the highest quality product in each situation. I enjoy working in all types of media, fusing illustration, photography, layout, videography, and modern design principles into an adaptive style for almost any project.

This booklet is a sampling of some of the projects I have designed, directed, or collaborated on. I’ve written a short description of each project along with my involvement in its completion, any significant details about the project itself, and any notable outcomes since the project’s completion.

RESUMÉ | Skills & Education

As the Creative Director at Rogers Lowell Chamber for over 10 years, I oversee the design and production of marketing communications products for both the Chamber and Destination Rogers, our city’s destination marketing organization. I ensure consistency with branding standards and guidelines, deliver exceptional client satisfaction, and lead a team of talented creatives in developing our brand identity and strategy. During my time with the Chamber, we’ve increased our social channels and overall engagements by an average of 300% per channel and increased our relative production value for our internal agency’s work by over $250,000.

In addition to my role at the Chamber, I am a freelance graphic designer and brand consultant with 18 years of experience. I work with companies and individuals across various industries and regions, providing them with creative solutions in vector graphics, illustration, web, social media, photography, and videography. I also advise them on how to utilize and develop their brand to gain more market share and reach their target audience. I am always adapting and learning new skills and technologies to keep up with the latest trends and innovations in the field.

• Professional design experience working in corporate brand/identity and brand elaboration, print materials (magazines, advertising, brochures, etc.), website design, social media campaigns, animation, videography

• Experience working with a diverse set of clients from small business owners to larger business executives and boards

• Wealth of knowledge in the entire Adobe® Creative Suite set of applications; excellent mentor in these applications; willing and gifted learner when it comes to similar applications

• Years of experience both collaborating with and leading a team in marketing, design, and creative strategy

• Excellent at public speaking and developed multiple presentation decks for multiple audience makeups, types, and scenarios; skilled in script-writing, show flow, and event production

• Enjoys collaborative learning and project management; this includes motivating/mentoring others, learning from others, and dynamic team brainstorming sessions for creative problem-solving

APPLICATION EXPERTISE PERSONAL TRAITS*

Illustrator

Photoshop

InDesign

Premiere Pro

Audition

Acrobat

Outlook

Word

PowerPoint

HTML & CSS

Wordpress

Social Media*

*Includes: Facebook, X, Pinterest, YouTube, LinkedIn, Instagram

• Responsible

• Great Communicator

• Creative Problem Solver

• Driven

• Team-player

• Outgoing

• Loves New Experiences

• Loves a Challenge

• Imaginative

• Fast Learner

* Definitely NOT a full list

RESUMÉ | Skills & Education

EDUCATION

Bachelor of Fine Arts | University of Arkansas | Cum Laude Honors

Graduated August 2008 | FAYETTEVILLE, AR

Special coursework during study included animation and corporate brand and identity designs with Prof. Tom Hapgood from 2006 to 2008; Art (drawing and design studies) in Rome, Italy with Associate Prof. Jacqueline Golden, University of Arkansas Study Abroad program, Summer, 2007; Completed Honors Studies Spring 2008

CERTIFICATIONS

Board Service Certification | University of Arkansas School of Continuing Education

MAY 2018 | ROGERS, AR

Project Management For Nonprofits Certification | Careerlearning.com

JANUARY 2024 | BENTONVILLE, AR

SKILLS OF NOTE

THE ESSENTIALS:

• LEADERSHIP: Ability to inspire, motivate, and guide teams towards shared goals. This includes delegation, mentorship, and fostering a collaborative environment.

• COMMUNICATION: Excellent written and verbal communication skills to effectively communicate vision, strategy, and feedback to all stakeholders.

• STRATEGIC THINKING: Ability to analyze market trends, identify opportunities, and develop actionable marketing plans that align with business objectives.

• PROBLEM-SOLVING: Creative and critical thinking skills to identify and solve complex challenges.

• DECISION-MAKING: Confidently make data-driven decisions under pressure and within tight deadlines.

ADVANCED:

• COMMERCIAL ACUMEN: Strong understanding of the financial implications of marketing decisions and how to maximize ROI.

• CLIENT FOCUS: Passionate understanding of customer needs, wants, and pain points to tailor marketing efforts accordingly.

• ANALYTICAL SKILLS: Ability to analyze data and translate insights into actionable strategies.

• ADAPTABILITY: Willingness to embrace change, adapt to new technologies and trends, and remain flexible in a fast-paced environment.

• RESILIENCE: Ability to handle pressure, setbacks, and tight deadlines while maintaining a positive and optimistic attitude.

BONUS:

• INFLUENCE AND NEGOTIATION: Skilled at building relationships, gaining organizational buy-in, and negotiating effectively with all stakeholders.

• CREATIVITY AND INNOVATION: Ability to think outside the box and develop original ideas and campaigns

• NATIONAL PERSPECTIVE: Understanding of diverse markets and cultures to develop effective global marketing strategies.

• EMOTIONAL INTELLIGENCE: Ability to understand and manage emotions in yourself and others, build rapport, and create a positive work environment.

RESUMÉ | Work Experience

Maloney Marketing Group

WEBMASTER/GRAPHIC DESIGNER

I designed and built stunning websites from scratch, ensuring they were both user-friendly and visually impactful. Beyond new projects, I kept over 40 existing sites running smoothly and looking fresh.

Space Photonics, Inc.

VISUAL DESIGN INTERN

As an intern with Space Photonics, Inc. I developed my skillset as a designer on active projects for the company, usually taking engineering spec sheets and making them more visually appealing for presentations and sales decks. I produced my first website, developed several simple animations for their fiber optic communications platforms, and generally made their documents more visually appealing.

I also channeled my creativity as their photographer, capturing landscapes, scenery, and portraits that added depth to their web and video projects. But the most rewarding part was working with clients. I listened closely to their needs and translated their vision into websites that exceeded expectations. It was a true partnership, blending creativity, strategy, and problem-solving.

It was a fast-paced, multi-faceted role that kept me on my toes. I learned a ton, honed my skills, and built strong relationships with the fantastic Maloney team. It was a valuable experience that continues to shape my career path.

Kappa Kappa Psi & Tau Beta Sigma MULTIMEDIA DESIGNER

I served as the sole creative force for a large National Fraternity/ Sorority, designing all their publications and print materials (constitutions to magazines). I spearheaded their branding initiative, building their visual identity and guidelines still in use today.

My work extended to digital spaces. I redesigned their national websites and led social media strategy, implementing new technologies to keep their online presence fresh. Additionally, I took four district publications digital, streamlining publishing and submissions.

Beyond design, I fostered national cohesion. As a speaker, I empowered chapters with marketing, leadership, and social media skills at conventions. My commitment extended to individual chapters, offering guidance on impactful publications.

Hiccup Design, LLC

FOUNDER/DESIGNER

Freelance designer and brand strategist for companies across Northwest Arkansas and branch to groups throughout the country. I work in several different mediums as a designer including vector graphics, illustration, web, and animation. I also consult with companies and individuals about utilizing and developing their brands to get more market share.

During my time as a freelancer, I’ve worked with over 75 different repeat clients ranging from startup businesses to multi-million dollar organizations. I’ve given presentations on branding, website creation, and social engagements at multiple conferences and enjoyed building relationships across the region within those companies I’ve gotten to work with.

Sampling of companies I’ve worked with

Rogers Lowell Chamber

CREATIVE SERVICES DIRECTOR

As the Creative Services Director, I thrive in the dynamic world of marketing communications, ensuring brand consistency and exceptional client satisfaction across both the Chamber and Destination Rogers (our Convention and Visitors Bureau). I wear many hats – from art direction and conceptualizing campaigns to orchestrating their execution.

Adept at juggling print, web, and digital needs, I spearhead projects like the monthly e-magazine, annual destination guide, and website management. I craft compelling visual narratives and give art direction to our graphic design team from social media graphics to print assets, all while adhering to branding guidelines and ensuring timely delivery.

My expertise extends beyond art and graphic design. I manage media buys, create impactful A/V presentations, and oversee production logistics for events. I’m also a stickler for detail, managing digital assets, handling print production, and implementing efficiencies within the department.

During my time with the chamber, we’ve added 2 direct-report positions to our department, increased social media and online engagements by 300%, added both a video and podcast channel to our Voice of Business property, and reaccredited twice as a 5-star Chamber of Commerce for our continued services to our community. We have taken all Chamber marketing endeavors and over 90% of our Destination Marketing organization internal while generating higher amounts of collateral, saving the organizations over $250,000 annually.

Driven by a passion for communication and an eye for results, I’m excited to leverage my diverse skillset to amplify the RLC brand’s voice and engage our audience in meaningful ways.

APRIL 2013 – PRESENT

The Twiggs Group

SENIOR DESIGNER (FREELANCE)

As a Senior Graphic Designer working on a freelance basis with the Twiggs Group in Northwest Arkansas, I have the privilege of contributing my creative talents to a diverse range of projects. My role involves conceptualizing and crafting visually compelling designs that align with each client’s unique brand identity and objectives.

Collaboration is at the heart of what I do. I work closely with the relationship managers and the rest of the Twiggs Group creative team to fully grasp project requirements and brand guidelines, ensuring that my designs not only meet but exceed expectations. From branding collateral to social media graphics and everything in between, I thrive on translating client briefs and ideas into impactful design solutions.

APRIL 2014 – PRESENT

PRINT DESIGN

DestinationRogers.com

DestinationRogers

01 See. Play. Stay. PRINT AD CAMPAIGN

Visually driven, impactful photography leads the eye down the page to learn more about the new Destination Rogers

02 DR Gift Box

MAIL GIFTING CAMPAIGN

DestinationRogersAR

Client DESTINATION ROGERS

Project(s)

REBRAND AWARENESS CAMPAIGN BRIEF

In 2023, Visit Rogers rebranded to be Destination Rogers, and with that came several pieces of design that were used to increase brand awareness and energize the new brand with their audience.

A custom designed box, covered in branding and vibrant photography, and filled with tickets, parking passes, coupons, etc., to encourage group travel to Northwest Arkansas was mailed to over 1,000 travel planners.

03 Site Visit Branded Folder BRANDED FOLDER

The “See. Play. Stay.” campaign continued once agents came into town with branded folders to hold all of their new materials for their visit – included branded materials within as well as slots for business cards from our agents.

04

Client CITY OF ROGERS, AR

Project CITY TRAILS KIOSK MAPS

Much Better than an Ordinary Wayfairing Sign

Designed in coordination with the City of Rogers’ Parks & Rec department, these maps are placed around Rogers, AR at trailheads for cyclists and hikers alike. The front features a detailed map designed with specific landmarks from the surrounding areas to each kiosk, and the back has a list of attractions, emergency services, and even historical markers for those interested in spending more time in the city.

Print Design Portfolio

05

Client

HARRIS BAKING COMPANY

Project OZARK HEARTH BRAND BREAD PACKAGING

Taste the Home Baked Goodness

Part of an ongoing relationship with Harris Baking Co. in Rogers, these packaging designs number into the dozens and all feature my logo design for Ozark Hearth as well as bright colors and unique, more transparent bags than other brands to really showcase the freshness of the product.

Classy, Inviting, & Exclusive Sales Piece

Pratt Place is a classy venue, but accessible to most budgets looking for an elegant setting to host an event, and this piece needed to visually sell that attitude and all they can give without going over the front and back of a single page.

07

Client

NORTHWEST ARKANSAS NATIONAL AIRPORT - XNA

Project

BRANDING WRAP DESIGN

“On Brand and Within Weight” Scale

With a new corporate brand identity came many new design needs, this being one. I needed to engage their audience visually to help save time at check-in but wanted to make sure their new brand was shown off in the process.

08

Client NORTHWEST ARKANSAS NATIONAL AIRPORT - XNA

Project “FLY SAFE. FLY LOCAL. FLY XNA.” CAMPAIGN

Friendly, Inviting Campaign for a Post-COVID Era

This campaign was developed to help attract folks back to airports following the COVID pandemic and featured throughout the airport on screens reminder folks in a friendly, calm way about new procedures introduced by airlines.

The premier young leadership conference of Northwest Arkansas returns this November!

Print Design Portfolio

09

Client EOA CHILDREN’S HOUSE

Project “STOP CHILD ABUSE” AWARENESS CAMPAIGN

Series of Ads Raising Awareness

These posters, ads, cards, and even bus decals were produced to help spread the word about this nonprofit’s excellent cause and help more children into their programming.

Young professionals –

Young professionals –

Sign up today and equip yourselves with the tools and network to enact positive change within yourself, your company, and our community!

Hear from notable speakers, form workgroups, and collectively tackle issues relevant to Northwest Arkansas communities today.

LEARN MORE AND REGISTER TODAY: WWW.ROGERSLOWELL.COM

10

Client ROGERS LOWELL CHAMBER

Project YP SUMMIT PRINT AD

Exciting, Professional Ad to Attract NextGen Talent

NWA Emerging Leaders hosts this annual event to educate and energize the Next generation of business leaders, and they needed an ad to reflect that.

11

Client ROGERS LOWELL CHAMBER

Project NEW BRAND IDENTITY

Print Assets that Bring the New Brand to Life

With the Chamber’s rebrand in 2023 came several new pieces of print work including business cards, letterhead, branded swag and, of course, building signage, all of which was bright and attention getting to reflect the newly energized organization.

PHOTO SHOOTS

Forget rose-colored filters and whimsical narratives. For me, photography is a scalpel, dissecting moments with precision and intent. It’s about harnessing light, not chasing it, shaping visuals that resonate like a gut punch, not a daydream. Every frame is a deliberate statement, a calculated composition that speaks my truth, not someone else’s story.

But beneath the surface of precision, a silent observer peeks out. The rasp of weathered leather, the vibrant pulse of a city skyline at dusk, the quiet defiance in a child’s eyes – these are the textures and stories that photography lets me dissect and hold close. They’re the whispers I carry with me into everything I create.

In an interior design project, a photograph of a windswept desert might whisper of resilience, becoming the foundation for a space that evokes a sense of enduring strength. A visual design campaign might draw its power from the raw energy captured in a dancer’s leap, igniting a brand with the same passion. Destination marketing, once a dry list of facts, might come alive with the bustling activity of a city square and a pop-up concert at dusk frozen in time, transporting viewers to that exact moment.

Photography isn’t just a tool for documentation; it’s a subtle brushstroke, a whispered insight that adds depth and dimension to the world around me. It lets me translate the intangible into sensory experiences that linger long after the click of the shutter. And that, in the end, is the essence of every creative endeavor I touch, be it the space we inhabit, the message we convey, or the journey we design.

My eyes catch some things quickly, and some things at random, but I always want a camera close by to try and capture those unique moments as they happen.

I have been an amateur photographer since my time in college. Since then, I’ve added special equipment and taken a few courses to continue building my photo portfolio and skills. I do it mostly for fun, but it comes in real handy when the need for stock imagery arises and I have a treasure trove of stuff I can dig through for just the right addition to a piece I’m working on.

I enjoy finding unique angles, using depth of field creatively, capturing the fine details in textures, and freezing objectively cool moments in time. If a picture brings to mind an emotion, sense of touch, or a specific sound then I know it’s going to be something that can enhance a visual piece or space.

Photography Portfolio

LOGO DESIGN

Logo Design

Client ROGERS LOWELL CHAMBER

BACKGROUND

In 2021, with its Centennial Celebration around the corner, the Rogers-Lowell Area Chamber of Commerce decided a rebrand was in order. More detail on the process behind the rebrand is detailed in the Brand Identity section of this portfolio.

With this logo, I directed a team of 2 other creatives through 4 waves of revisions, 64 logo variations, 2 rounds of A/B testing and community input from our stakeholders to arrive with this logo.

DESIGN DETAILS

This logo represents a new, modern approach for an organization that has existed since 1922. It’s bright colors and use of gradients gives it a modern flare that engages viewers, especially those younger viewers who knew little about the Chamber prior to it’s rebranding. The tagline gives it a solid, centered foundation, bring the mission and vision of the organization into a prominent brand promise that’s meant to also show transparency in what we aim to do.

The blue, green, and red are an ode to the RGB color schemes of old (think tube televisions), but their brightness, layered construction, and hard, rounded lines evoke a dynamic stability in its construction.

Finally, as the premier chamber organization in Northwest Arkansas, the state outline itself is brought into the “C” letter form showcasing the Chamber’s commitment to the growing, exciting region they call home.

02

Event

BRADFORD MARINE & ATV BUDDY BASS FISHING TOURNAMENT

This event, held annually at Prairie Creek Marina near Beaver Lake in Arkansas, got a logo revamp to celebrate it’s 30th year.

Logo Design

03

Client

BENTONVILLE EDUCATION ASSOC.

BEA is a new organization established to be an advocate for teacher’s and administrators in Bentonville, AR, who were looking for a fresh, modern logo to encourage folks to engage with them professionally.

04

Client

CHILDREN & FAMILY ADVOCACY CENTER

The Children & Family Advocacy Center consolidated 2 previous organizations in Northwest Arkansas, and wanted to harken back to both with the all-blue color scheme and inclusion of the child’s pinwheel symbol.

06

Client DESTINATION

ROGERS

When the Rogers Lowell Chamber rebranded, all sub-brands also got a facelift. Visit Rogers became Destination Rogers, and their logo became directly influenced by the new, modern aesthetic of the RLC.

07

Client ENGAGING

EMPATHY

Engaging Empathy integrates the artwork and library resources of Crystal Bridges Museum of American Art in lessons to strengthen empathy and literacy in secondary schools.

08

Client

LEAF TO SOIL

A small, local business based in Elm Springs, Arkansas with over 25 years of experience in landscape, turf, irrigation, and chemical applications. They wanted a personal touch to their logo, which is why one of their owners’ fingerprints is in the leaf’s facade.

05

Event

CRANKS & COFFEE

Cranks & Coffee is meant to be a partner event to the Rogers Cycling Festival (RCF), encouraging cyclists and non-cyclists alike to network, enjoy some coffee, and support local businesses around the RCF.

09

Client

NORTHWEST ARKANSAS EMERGING LEADERS

NWAEL empowers young professionals to build their network, refine skills, and make a difference in their vibrant community.

10

Client PATTAYA

THAI + SUSHI

One of my favorite restaurants in Northwest Arkansas, Pattaya wanted a logo that was both modern and had subtle hints to a local artist’s tri-color, minimalist style.

11

Client

PETIT JEAN COFFEEHOUSE

A rustic coffeehouse in a nationally renowned state park, the Petit Jean Coffeehouse wanted it’s locally famous a-frame design incorporated into their rustic logo aesthetic.

12

Client

PRATT PLACE INN & BARN

Nestled on 140 acres of Ozark meadows, this historic venue blends charming 19th-century architecture with modern comfort. Luxurious guest rooms, a spacious barn for special events, and stunning woodland views await.

14

Client

SINGLE PARENT SCHOLARSHIP FUND OF NWA

Imagine single parents, chasing their dreams of higher education despite juggling child care, work, and financial hurdles. Now, imagine the ripple effect when those dreams become reality – stronger families, brighter futures, thriving community.

15

Client

SPHERE WEALTH MANAGEMENT

A team of investment advisors based in Northwest Arkansas looking for a logo that reflected their well rounded philosophy and diverse backgrounds as well as portfolios.

A relatively new avenue for the Rogers Lowell Chamber, the Voice of Business podcast brought a whole new set of community members into the audience for the Chamber’s business and community development endeavors. Logo Design

16

Client SPOONMOON

Not just another gym, SpoonMoon is a hub of fitness, health and wellness, and holistic approaches to self-care and selfactualization.

Rustic crusts, wholesome grains – Savor Harris Baking’s Ozark Hearth breads, from hearty multigrain to 100% whole wheat, for a taste of Ozark goodness baked with care.

17

Client

VOICE OF BUSINESS PODCAST

BRAND IDENTITY

Rogers Lowell Chamber

OVERVIEW

As of 2023, the official name of the organization is Rogers Lowell Chamber. The official name of the organization was shortened in 2022 from “Rogers-Lowell Area Chamber of Commerce” for the purposes of modernizing the Chamber brand and better exemplify the organization’s Mission, Vision, and Values as well as bring these to a broader audience.

In total, the whole project from start to finish took over 9 months in 2021 with preliminary work done on our Mission, Vision and Values in 2019.

MY ROLE | Creative Director

During the early and middle stages of our project, I helped in the management of focus groups and data collection for our brand project and created several workbooks used to get the input of our staff and board of directors. I also worked to help condense all of this data down into our SWOT analysis and several presentation decks to keep stakeholders apprised of our progress.

In the last 3 months, I oversaw the development of all visual aspects of the new brand design. This included colors, fonts, layouts, and everything derived therein.

OUTCOMES

In all, we created an 80 page brand book, over 78 new logo identities, launched or relaunched 5 branded websites, and spearheaded a year long ad campaign to get out our new messaging.

Since launch, we’ve seen NextGen interest (one of the primary reasons for the rebrand) jump in our programming by as much as 125% per program.

Kappa Kappa Psi National Honorary Band Fraternity

OVERVIEW

In 2012 there was a growing national movement among fraternities, both social and honorary, to rebrand themselves nationally. Kappa Kappa Psi was no different, and so it was with my position as HQ Designer that a rebrand was initiated. While the name of the organization wasn’t changing in this instance, the brotherhood felt a refreshed, universal, visual identity with modern touches and universal acceptance could reinvigorate their chapters and alumni nationally.

MY ROLE | Multimedia Designer

As the designer, I sat as co-chair on a committee tasked with creating the new visual elements of the fraternity’s brand. I took down these notes and developed in real-time during meetings the visuals used to bring the committee together and create the brand in astonishing time.

In total, the committee spent 5 days in closeddoor sessions using data collected from surveys of students and alumni over the previous year to create the fully fleshed out brand document. New crest variations were accepted, typefaces were decided upon, and a rubric was outlined so that students could create sub-logos themselves set to national standards, a first of it’s kind for an honorary fraternal group such as this.

OUTCOMES

Once the brand outline was voted on in national session in 2013, over 257 Chapters have created local logos, and the national organization proudly uses the standards and artwork created to this day.

Single Parent Scholarship Fund of Northwest Arkansas

OVERVIEW

In 2022, Single Parent Scholarship Fund of NWA was formed from the combination of two similar organizations that were currently operating throughout Benton and Washington Counties in Arkansas. The combined leadership wanted a new brand to help kick-off their fresh start as a regional organization, so they contracted with The Twiggs Group to develop sad brand. The Twiggs Group is a marketing and brand consultancy group that utilizes several freelancers ad hoc to complete certain jobs, and it was my pleasure to work with them on this rebrand as Visual Designer.

MY ROLE | Visual Designer

With this brand project, I was given the general overview of the organization’s new brand identity (their brand promise, story, personality, etc.) and instructed to come up with the visual representation of the brand.

I started with color studies, identifying what represented the brand best, and then built the modern and active logomark of the adult/child figures sprouting up from the ground. The new mark playing within the colors gives everything a positive, aspirational feeling, and the organization’s stakeholders loved it!

OUTCOMES

Within 2 months of my receiving the project, the organization held a launch party showcasing their new brand, logo, book guidelines, and the first class of students to come in with the new brand in action.

AUDIO & VIDEO

In 2021, the Rogers-Lowell Area Chamber of Commerce (pre-rebrand) had to pivot their largest event to an online-only experience due to the effects of the COVID pandemic. This first-of-its-kind program was hugely successful as a 45-minute long-form video watched live by hundreds across NWA during it’s live premiere on Youtube and since.

My Process with Video Projects

This is an excellent project to showcase some of the key steps in my video project process timeline...

PRE-PRODUCTION

When starting a video project, I like to take certain steps and answer certain questions to ensure the proper project scope:

1) Why this subject? Who is the audience?

2) How best to visualize the concept?

3) Storyboard and get approval on through-line for the project before filming.

EXECUTION

Once the initial storyboard is approved I get to scheduling out the shoots and determining factors such as locations, scripting, angles, viewpoints, etc., and any extra assets we need to obtain to finalize the project. For this project, we shot at several local businesses, used both a stable camera and mobile gimbal, and had active teleprompters and set dressing extras for certain shots.

POST-PRODUCTION

Finally, in post production I supervise the initial cut to determine if anything is missing as well as where we’ll need assets to fill backgrounds, overlay supplemental imagery, and license music, then did all postproduction effects and editing in Adobe® Premier. Prior to launch we held an initial screening for our top leadership, then did one more round of final edits and premiered for our staff. The extra views ensure any faux pas are caught prior to the official premier, and ensure those involved get to enjoy the final product before its premier to the public.

Commercials and Shorts

Each of these are videos completed entirely using assets I captured or licensed myself and edited in Adobe® Premiere Pro.

01 | A 30 second TV spot the Chamber produced to energize our Next Gen community members to engage with them as they headed into the end of 2023 and enter 2024.

02 | Another TV spot the Chamber produced showcasing the overall mission of the Chamber, highlighting the Mission 5 and many of the programs they do to bring that Mission to life.

03 |

This commercial was a first for the Chamber – a spot dedicated to our Spanish-speaking audience for our Spanish Seminar Series. It aired on Telemundo and Univision, increasing reach for the event by several thousand.

04 | This short, created in honor of Marge Wolf for her award win in 2023, showcases clean transitions, good interview snippets, and a professional yet approachable feel for such a prestigious award for the community.

05 |

This video was used at a leadership retreat, and then as an introduction for our new brand during our Annual Celebration event at the Chamber of Commerce.

06 |

A 30 second TV spot advertising the NWA Job Fair, the longest running in Northwest Arkansas. It utilizes videography and photography I’ve taken over the years and fast moving visuals to gain your attention during local news segments when aired.

01

Title | RLC REBRAND “MISSION WORK”

03

Title | SPANISH SEMINAR SERIES

05

Title | NEW BRAND LAUNCH ANNOUNCEMENT

02

Title | RLC REBRAND “OUR MISSION”

04

Title

DICK TRAMMEL ROGERS GOOD NEIGHBOR AWARD

06

NWA JOB FAIR TV SPOT

Voice of Business Podcast Audio

Podcasting is something I’ve only recently ventured into, but something I’ve found a lot of fun and passion for.

After hosting a couple of shows for fun over the previous years, I was asked to relaunch the RLC Voice of Business Podcast as a part of the rebrand efforts to attract the NextGen audience we were aiming for. With that in mind, I set about reorganizing the entire production timeline for each episode.

I mapped out each quarter’s topics, helped secure guests who were subject matter experts in those topics, and wrote run-ofshow production notes for each episode to help with show-flow. I worked with existing host Steve Cox to shape a fresh tone of voice for the channel, and launched our new show in early 2023.

By mid-year the show had gained over 100 subscribers and secured their first presenting sponsorship. We also were able to take the show into the video realm and published our last few episodes of the year on youtube, increasing the reach of the messaging involved.

All told, I was executive producer, writer, host, audio engineer and post-production coordinator for each episode. I completed all audio and video editing for each episode and ensured timely publishing on each platform.

Run of Show | October 31

Nick Smith Creative Services Director Steve Cox SVP of Economic Development

Michelle WynnCo-Director Child Care Aware of Northwest Arkansas

– 2:00

Podcast Introduction Introduce this week’s topic, panel participants and hosts, and thank PodcastVideos.com for being the podcast presenting sponsor!

NWA In the News | ConversationS from the Last Few WEEKS 3 Companies (Cox, Dell, and EPIC iO) Announced plans to introduce AI to software aimed at curbing shoplifting at the NWA Tech Summit, happening this week in Northwest Arkansas Healthcare Opt-in Season is here, along with another year of enrollment in the Affordable Care Act which opens its marketplace November 1 The Arkansas Razorbacks basketball team defeated No. 3 Purdue last week to open the season with a bang in it’s 5th year under Coach Musselman

Topic Introduction

Early Childhood Education Early childhood education, that is education for children prior to kindergarten like pre-school and nursery care, has become an essential part of the family dynamic for most American families. Without access to such programs, many families see members dropping out of the workforce to take care of kids, or having to move to places where childcare is more available. Those are just two quick scenarios for how Early Childhood education affects families and systems in the US today. The pandemic exposed just how broken the country’s child care system is: It costs parents too much and pays employees too little. More than half of the country’s residents live in a child care desert. A recent report by ReadyNation, a coalition of business leaders, reveals the impact of those fissures on the nation’s economy – including individual taxpayers.

According to the report, insufficient care for children under 3 depletes the country of $122 billion each year in lost earnings, productivity and revenue. That’s more than double the $57 billion in losses

LAYOUT & PUBLICATIONS

Layout & Editorials

Magazines, Publications, & Layouts

A PASSION FOR LAYOUT

One of the first skills I learned professionally was layout design. Beginning in college I helped my fraternity bid for and produce our regional publication which we turned into an online blog as well as a printed newsletter/magazine hybrid. Since then every position I’ve held professionally has allowed me to dust up and improve upon their newsletters, magazines, and other publications to increase their success and notoriety.

Once I began working with the Rogers-Lowell Area Chamber of Commerce my layout skills were used heavily. I have produced an average of twelve newsletter magazines, one 80 page destination guide, 2 program guides, and one or two multi-page layouts per year. I oversee the content, layout, and image assets for everything that goes out, and I love to find unique ways to add visual flair to a layout.

Over the next few pages I’ve included some of my favorite projects to have worked on over the years. A few of these, including the Good Life Destination Guide (cover for 2024 featured to the right) have even won Communications Excellence awards from the Association of Chamber of Commerce Executives (ACCE) over the past few years.

I have gotten a project management flow created that suits multiple organizations when it comes to layout and magazine workflow. I am able to turn a 40-page document around in 2 days design time, and like to allow 48 hours for editorial proofing and final approvals up the chain of command.

I have written, done wireframes, drawn storyboards, and completed concepting on publications in addition to layout and pre-press production. I’ve worked on over 300 publications, over 120 of which I have led through the entire print process from initial scope to publication and mailing. MY LAYOUT DESIGN PROCESS

I predominantly use InDesign as my program of choice, though the entire Adobe® Creative Suite definitely gets used during my creative layout process most days.

STEP 1: SCOPE & PLANNING

I scope out every project I work on, and layout is no different. I find out what content needs created, placed, and assigned, then work through a pagination to make sure there’s enough space allotted for all requirements.

STEP 2: INITIATION & EXECUTION

Next, I begin initial placement of all elements for a design and determine where I might be able to add creative spin to something in production. I also ensure all ads or other assets are accounted for. Once that’s done I create a style guide/template to use for the whole of the document.

STEP 3: MONITOR & FINALIZE

During main production I ensure nothing new needs added or, in cases where something HAS to be added I adapt the design and continue to build. Once all content is placed I print and do a sight proof for myself and the team before releasing to all parties for final proof and approval.

Published May 2023

The Good Life Destination Guide is an annual publication produced in coordination between Destination Rogers and the Rogers Lowell Chamber. This issue included several new maps I designed along with a new smattering of photography from several photoshoots supervised by myself and our Marketing Communication team at the chamber.

GOOD LIFE DESTINATION GUIDE

02 |

Published February 2023

Each year the Rogers Lowell Chamber produces twelve Chamber Voice Magazines, and each February the issue released is the Annual Report. This issue is special and tricky for the same reason – there’s a ton of special information that needs to be displayed in a way that attracts the reader to both care and want more.

For this issue, I took a more directorial role and was able to mentor a new designer on infographics for the first time in their career. The results were impactful and fulfilling for both of us!

MY ROLES | Creative Director Photographer Customer Relations (ad sales) Visual Designer Print Manager

Other Publication Examples

I wanted to include a selection of other types of publications I have contributed to. These six offer a glimpse at the wide range of work and my style development over the years.

03 | A quick, introductory guide for those looking to start a business in Arkansas

04 | A previous issue of The Good Life, this one featuring the creativity I developed with the Chamber’s older branding

05 | A special release of our Chamber Voice newsletter in commemoration of our Centennial Celebration event

06 | A clean, informative mid-year report on the Chamber’s mission work –subtlety doesn’t have to mean boring

07 | The Podium is the official magazine of the fraternity and sorority I worked at, and was a lot of fun to produce

08 | I don’t just do magazines and reports, as this educational guidebook for members of the fraternity shows

EVENTS & PRESENTATIONS

RLC Annual Celebration 2023

ABOUT THE SHOW

The Annual Celebration is the Rogers Lowell Chamber’s biggest event, both in terms of production value and revenue generation. As such the presentation deck and overall show are immensely important. For this, I created a modern slideshow with cues and moving elements to keep folks’ attention as well as a script with production cues to help the crew during the show.

This show also included several videos, custom walk-on music, and a live camera feed which I supervised from backstage.

SPECS

SLIDE TOTAL

54 Slides

VIDEOS TOTAL

6 Videos

SHOW LENGTH

90 minutes

SIZE

16:9

MY ROLES |

Visual Designer

Stage Manager

Show Producer

Script Editor

Positioning Your Chamber for the Future

SPECS ABOUT THE SHOW

Originally created to showcase our new brand, this presentation was spun into an educational program for the Association of Chamber of Commerce Executives convention in 2023. This session is meant to cover how to complete a rebranding process for your organization that prepares it for a future where NextGen leaders are the majority and your company has to stand out in a competitive field. We cover a lot of ground with the goal of preparing listeners to begin a well thought out process on rebranding, not just creating a new logo.

SLIDE TOTAL 30 Slides

VIDEO TOTAL 1 Video

Influencers Need Graphics

SPECS ABOUT THE SHOW

At the request of a client I developed this independent presentation for upstart influencers at the Megaphone Conference in 2016. Subsequently I have given this presentation several times to different groups looking to breakout online in different ways but wanting to know how to create their own graphics on a budget. Using my knowledge of design and Canva, I lead listeners through an interactive workshop in creating their own beginner graphics as well as places to go to find images and assets that can be picked up and licensed legally, something many beginner bloggers and influencers had requested over the years.

SLIDE TOTAL

13 Slides

OUTSIDE WEB ASSETS

Canva

Wordpress

SHOW LENGTH

45 minutes

SIZE

16:9

MY ROLES |

Presenter

Designer

Subject Matter Expert

UI-UX WEB & MOBILE

Rogers Lowell Chamber

www.RogersLowell.com

ABOUT THE SITE

The Rogers Lowell Chamber website was completely revamped in 2019 and then updated with our new brand in 2023. In both instances the Chamber saw engagements increase, the ease of navigation was notably improved according to user surveys, and we saw a dramatic increase in memberships being converted online organically.

As creative director I oversaw the visuals and interactive elements of the website development. I also implemented all of the sub-pages, photography and interior artwork, then worked to populate the site’s information with our copywriters.

MY ROLES

Creative

Content

REFRESHED January 1, 2023

TOTAL

Destination Rogers

www.DestinationRogers.com

ABOUT THE SITE

This website was developed alongside the new brand for Destination Rogers. New photography and colors were incorporated to make the website vibrant and visually engaging to a younger, more active audience, and the UI was optimized for more mobile users while still being effective on desktop browsers. I also wanted to make sure on desktop systems that there was plenty of roll-over interactivity to encourage users to move about the site and discover new content, which we supply often.

MY ROLES |

DEVELOPER TEAM |

LAUNCH DATE July 1, 2023

TOTAL PAGES

267 Pages BUILD

RESPONSIVE

Northwest Arkansas Emerging Leaders

ABOUT THE SITE

The NWA Emerging Leaders wanted to have their own web property to get more information out about themselves as well as funnel folks into their member sign-up form. This allows for direct marketing and the crafting of email lists. With all of this in mind we created a simple but engaging website with lots of moving parts and eye-catching details that encourage folks to digger deeper and sign up to be a member.

MY ROLES |

Creative Director

Web Designer

DEVELOPER TEAM |

Nick Smith

LAUNCH DATE February 1, 2023

TOTAL PAGES

RESPONSIVE

MISC. PROJECTS

My Multiverse of Design

One day I’m scaling a billboard for a skyscraper, the next I’m shrinking down to fit a logo onto a tiny lapel pin. My playground is vast, and my canvas? Anything with a surface begging for a story.

No matter the canvas, I always cook up some amazing design stew. First, I understand the brand, its voice, its values. Then, I research the audience, their needs, their desires. Finally, I throw in a dash of creativity, a sprinkle of technical know-how, and a whole lot of passion. It’s a recipe that’s never bland, always unique, and guaranteed to leave a lasting impression.

So, next time you see a truck with a design that makes you honk in appreciation, or a T-shirt that sparks a conversation, remember, it might just be a creation born from my multidimensional design mind. And who knows, maybe one day I’ll be crafting something that’ll end up on your own canvas, whatever that may be. Just keep your eyes peeled, and your imagination ready.