May 2024 NICA News

CONTENTS • MAY 2024 ARTICLES & FEATURES 04 New & Renewal Members 05 President’s Message 07 Director’s Voice 08 Riffing With Rey 10 Association Announcements 11 Thoughts From a CCE 12 Twists & Turns of the Road 14 Getting to Know Your Regional Council Members 16 Travel & Save!

18 Beyond the Bun 22 Tomorrow’s Leaders 24 Record Attendance in Pima!

26 Unlocking Success With Engagement 28 Shared Experiences With Read & Win 29 NICA Marketplace “Together!”

Registration Now Available 31 From the Camera Roll 33 2024 NICA Membership Leaderboard

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18 May is home to National Hamburger Day on May 28th.

NICA is proud to have over 60 members who serve this Fair staple. See what’s “Beyond the Bun” on page 18.

ADVERTISERS 30 Alpha Baking 21 Brakebush 02 Coca-Cola 32 Colonel Jim’s 30 Fanestil Meats 15 Fare Foods 33 Gold Medal 23 Heinkel’s Packing 21 Hummel Group 34 JKJ Workforce

13 K&K 33 McGowan Allied 21 OA Finance 25 RIO Syrup 06 Schantz 27 Swanel Beverage 32 Whirley DrinkWorks!

23 WNA

May also plays host to International Roadcheck and Our Roads, Our Safety Week. Learn from two of our driving experts in “Twists & Turns of the Road” on page 12.

NICA is a membership-driven organization dedicated to strengthening relationships with the Fair, Festival, and Special Events Industries through effective communication, education, benefits, leadership, and solutions.

National Independent Concessionaires Association, Inc. is a Florida Corporation with an Editorial and General Office located at 1043 E. Brandon Blvd., Brandon, FL 33511 • Off ice: (813) 438-8926 • Fax: (813) 803-8460 • Online: www.nicainc.org The information contained in this Publication is based upon sources believed to be reliable. Readers should not act without professional advice. Cover to Cover © 1993-2024 NICA, Inc. All Rights Reserved. “Today Drives Tomorrow!”

May 2024 NICA News 3

This Month’s Newest Members Judy Baret

Denise Greif

Lindsey Larson

Susie Robison

Danny DeCosmo

Collette Ingalls

Faustino Ocampo

Max Stabel

JB Product Sales Inc Clifton, NJ Roaming Railroad Winchester, CA

The Feedshack Molalla, OR atVenu San Clemente, CA

Carlton County Fair Barnum, MN Raspados Del Sur Hesperia, CA

Made It Myself Shaved Ice Tekamah, NE Ranch House Concessions Menard, TX

Welcome to our 8 New Members! See page 33 for the 2024 NICA Membership Contest Leaderboard.

This Month’s Member Renewals June & Ronald Arner R and J Food Concessions L.L.C. Valencia, PA (2015)

Steve Aucoin

Aucoin Concessions Litchfield, ME (2015)

Leonard Baginski Durham Fair Durham, CT (2014)

Jon Baker

Pima County Fair Tucson, AZ (2013)

Robby Barona

Giant Ride, Inc. Roseville, MN (2015)

Lois Bender

A to Z Portion Control Meats Bluffton, OH (2007)

Jay Bohannon

Camas Concessions LLC Portland, OR (2022)

Larry Boles µ

Suzy Cason

Nathan Janousek

Brandon Petree

Courtny Conkle

Curt Kluth

Marcy & Phil Poorman

Pat Cranston

Alfonso Ledesma

Erica Quintero

Dennis Cymbalski

Brian & Katie Linville

Jo Reynolds, CFE

Eugene Dean

Mark Lovell

Alejandra Salazar

Wendy Delano

Brian McKay

Steve Salazar

Michael Dill

Chris Miladelaroca

Robby Sankovich

Jan & Karen Gary

Dan Mourning

Pam Stokes

Mathew Mullen

Preston Taylor

Richie O’Neil

Sierra Weiland

Denise Owens

Sarah Williams

Michelle Palko

Larry Wynn

Oklahoma State Fair, Inc. Oklahoma City, OK (2014) The Wyoming State Fair Douglas, WY (2022) Daryl’s Dog House White Bear Lake, MN (2022) M2 Peoria, AZ (2022)

Fiesta Shows Seabrook, NH (2019) Salem Fair Salem, VA (2022) Dill’s Deli Redding, CA (2015)

Southern Guild Bushnell, FL (1993)

Leap of Faith Adventures, Inc, dba JK Dots Vista, CA (2005)

Randy Brown

Russell Heaton

Peter Carlson

Mitch Hoss

Brown’s Concessions, Inc. Paris, TX (2015) Carlson Investment, LLC d/b/a Action Lighting Bozeman, MT (2023)

Cody Cashman

Red River Valley Fair West Fargo, ND (2023)

µ 1993-2004

Bayou Concessions Shelburn, IN (2020) S&H Concessions Portland, OR (2023)

Robert Jackson

Jackson Enterprises Dulzura, CA (2007)

2005-2009 2010-2014 2015-2023

Fun Biz Concessions, Inc. New Braunfels, TX (2021) Saz’s Hospitality Group Milwaukee, WI (1997) Ledesma Concessions National City, CA (2019) Linville Food Service Zanesville, OH (2018) Universal Fairs Cordova, TN (2021) Inland Empire Concessions Spokane, WA (2013) MK Concessions Pinon Hills, CA (2019) New Mexico State Fair Albuquerque, NM (2015) B & M’s Famous Fry’s Milton, VT (2022) O’Neil Amusements LLC St. Paul, MN (2017) Jackson County Fair Jackson, MI (2022) Funhouse FX Denison, TX (2021)

Louis & Claire Concessions Austin, TX (2017) Mr. Sticky’s Inc. Antes Fort, PA (2014) Woo & Q Auditing Fresno, CA (2022) Warren County Fair Indianola, IA (2021) State Fair of Texas Dallas, TX (2022)

Wesley Stevens Concessions Oklahoma City, OK (2023) G & G Concessions Baraboo, WI (2023) D’Marie, Inc. Roseville, MN (2023) Taylor Concessions Monticello, IA (2023) Duke’s Expositions North Freedom, WI (2023) Mr. Sticky’s, Inc. Antes Fort, PA (2023) East Coast Concessions Summerville, SC (2015)

Thank you to our 50 Renewal Members for your continued support! “Together We Can!”

4 May May2024 2024NICA NICANews News

PRESIDENT’S MESSAGE Kim Barr, CCE, President Winter is quickly flying into the sunset, thank goodness!

It’s been a different Winter than most. Much wetter for some, colder for others, and sunnier for those who are lucky! We are now starting to put trucks into shops for repairs/maintenance before we head south. When we first started in the Industry, we stayed in motels everywhere we traveled. It worked well at the time, as it’s not another item you have to tow down the road. After about 15 years of motel to motel, and loss of sleep because we were stuck on the second floor, the person above has lead feet and a loud mouth, and you’ve just come back from working a long day. You want to count out tills, put your daily reports together (paper back then) to turn in early the next morning, shower, and go to sleep. And... No! They’re slamming doors, talking loud, and jumping on the bed.

When my Dad passed away back in 2002, my Mom was only 57 at the time. She was so lonely, and we were short-handed for register people, so we offered her a job and she took it (silly her). She loved coming with us and our kids (her grandkids), spending time, laughing so much, and making so many new friends, as well as memories. Whenever we would have what we called a “situation,” she would tell us that we needed to write a book. Years went by and that book became many chapters in our career! We really should have written a book—it may have been a top seller!

In 2003 we bought our first RV off eBay! Hubby and our oldest Son went back to Wisconsin to pick Bunkhouses pulling out on closing day at the Pima County Fair in Tucson before a four-day turn to open the LA County Fair in Pomona—“It’s what we do!”

Our Home Away From Home

it up, and traveled back to our home. We stayed for years in RV parks and we now prefer to stay on the Fairgrounds. It’s crazy how things change and times change. When I think back, for our family, I’m not sure how we ever stayed in motels. Just the convenience of all our own toiletries, etc. and the comforts of our home away from home, for us, makes doing this job much easier. It doesn’t work for everyone, but it is what we prefer.

Safety became a huge topic of concern last year, as we had members being robbed in RVs, and some while staying in motels. It is very important while hiring people to work during our events that we don’t share where we are staying, whether it be on the grounds or a motel. We don’t know these people or their friends for that matter. We believe this is how some of these robberies, break-ins, etc. are happening. You’re having a casual conversation, and the next thing you know, they are asking where you stay while at the event. When asked, I prefer to say that we choose to stay at different places at each event. This is not to say they can follow us if they want to, but telling them outright is not a good idea. Also, while staying on the Fairgrounds, we are being proactive by leaving lights on, as well as a TV that they can see through a window. We close all other blinds so they cannot tell if we are really in there. Leaving the radio on if you have outside speakers also seems to be a deterrent.

If you haven’t looked at your current Insurance policy in a while for your Business, Fleet, and Home, NICA has joined hands with Hummel Group!

We have Business, Home, Liability, and Workers’ Compensation with them. They are a very thorough company, paying attention to detail with both Homeowners Insurance and Business. Hummel Group also provides NICA with a Health Insurance Plan and a $10,000 AD&D Policy.

As you set out to get ready for a Great Season on the Road, wherever it may take you, may your Journey be Safe, your Fairs be Amazing, and most of all, may you make many friends along the way! ▲ May 2024 NICA News 5

OFFICERS

President: Kim Barr, CCE 1st Vice President: Jay Wells, CCE Co-2nd Vice Presidents: Brandy Arredondo, CCE Stacey Pittroff-Barona, CCE Secretary: Bary Bunts, CCE Treasurer: Bryan Enloe, CCE

DIRECTORS

Michelle Allen, CCE Jacqueline Bradbury, CCE Sandy Class, CCE Phil Delahoyde Dan Lusenhop Richie O’Neil

PAST PRESIDENTS

Vincent Nelson, CCE Daryl Whicheloe, CCE Sandy Class, CCE Don Delahoyde, CCE Kathy Ross, CCE Dan Lusenhop Dominic Palmieri, CCE Paulette Keene, CCE

Joe Potillo, Jr. Greg Miller, CCE Tom Sattler, CCE Russ Harrison, CCE Richard Busse, CCE Tom Hodson, CCE Jim Hodson, CCE (Deceased) Tim O’Brien, CCE Ron Smith Adam McKinney, CCE Mike Pence, CCE Jack Woods, II, CCE Bob Hallifax, CCE Frank Parnell, CCE Larry Orme (Deceased) Larry Sivori Rich Wright Bill McKinney, CCE Arthur Pokorny, Jr. Gene O’Brien, CCE (Deceased)

OFFICE STAFF Executive Director: Rey O’Day

Office & Membership Manager: Linda Frisco Office Clerk: Mary Vega

Communications & Marketing Manager • NICA News Editor: Jesse Willard Commercial Exhibits Council Coordinator: Jeff Thornberry, CCE East Council & Social Media Coordinator: Jessica Gottsche Midwest Council Coordinator: Dennis Larson, CFE West Council Coordinators: Don Delahoyde, CCE Julie Dunn

NICA FOUNDATION

President: Audrey Poole Vice President: Daryl Whicheloe, CCE Treasurer: Jennifer Giordano, CCE Secretary: Rey O’Day Trustees: Reilly Berk Carmel Dyer-Pittroff, CCE Tom Hodson, CCE James McConnell Larry Sivori Jay Wells, CCE

EAST COUNCIL

Bary Bunts, CCE Ryan Collmer Whitney Fraleigh Ryan Hagy Gino Orlandi Patty Tessari Michael Zdebiak, Jr.

MIDWEST COUNCIL

Connie Boesen Sandy Class, CCE Bruce Kozelou James McConnell Richie O’Neil Matt Ribar Mickey Venegas

WEST COUNCIL

Michelle Allen, CCE Brandy Arredondo, CCE Rodney Fazackerly Alan Harrington Gigi Horowitz, CCE Ryan Long, CCE Miki Martin Albert Valadez Nathan Wells, CCE

Do you have any questions or would like to get involved with NICA? Contact us at (813) 438-8926 or nica@nicainc.org today!

6 May 2024 NICA News

DIRECTOR’S VOICE Bary Bunts, CCE, Secretary

Most of us know about the great decades-old Circuses and Carnivals of our Industry, but what about the decadesold, family-owned Concession Companies? We know they’re out there. In fact, you or your family may be the story behind one of those companies.

I learned at last year’s NICA Marketplace that there are many Multi-Generation Concession Companies. Some are even Fourth Generation and beyond! So, if you’re a member of a Second Generation, or beyond, Concession Business we’d love to have you share your story with NICA. I, myself, am the Third Generation of my family to be in the business, or as we used to say, “with it.” Here’s a little history about the nearly 100 years that my family has been in the Concession Business.

My grandmother had a Food Stand at some local county Fairs and Festivals starting in the early 1940s. During her largest event, the Canfield Fair in Ohio, the entire family would help her out. All of her kids, including my father, and several of her cousins, nieces, and nephews. It’s quite nostalgic to look at the old photos and see 5 cent Nehi Soda, 10 cent Hot Dogs, and 15 cent Hamburgers!

My father decided to venture into the business on his own in the early 1950s, purchasing a small “knockdown” Sno Cone Stand. That eventually led to the purchase of a small rickety Confection trailer in 1955. Things changed dramatically in 1959 when my father had his first new Concession trailer built and expanded the route into our neighboring states. We still play two of those Fairs The original The Apple Cart in 1955

Are You a Legacy Concessionaire?

from 1955 and two from 1959! Additional new trailers have been added at various times almost every decade since then.

I was first put to work in a Sno Cone Stand at the ripe old age of eight! I then worked with my parents every summer until after high school. I went away to college and eventually worked in another industry for several years. Still having the Carnival blood in my veins, I often took sabbaticals during that time to assist my parents at larger events. By the mid-1990s I was spending as much time working with my parents in the Concession Business as I was at my other profession. I assumed primary control and management of the business after my father’s untimely passing in 1996. Fortunately, I was still able to work with my mother for several more years. She even spent her 90th birthday at the Canfield Fair, back at where it had all started for her and my father. It was also her 65th consecutive year at that Fair!

I eventually stopped working and consulting in the commercial AV industry that I worked in to focus solely on the Concession Business my father had created. I continued to upgrade and improve our equipment and expand the route. I added a Winter route in Florida in 2016 and I now work about 20 events a year in seven states, including four State Fairs.

So, are you, or do you know someone who is a part of a Legacy Concessionaire Family? Reach out to the NICA Office or our Editorial Staff. We’d love to share your story with our members. ▲

The Apple Cart at the Canfield Fair

Bary selling Sno Cones in the 1960s

May 2024 NICA News 7

RIFFING WITH REY

Rey O’Day, Executive Director

Asking Some Good Questions

Welcome to May and its fabulous array of flowers.

Just as we are emerging from our shops and sheds, our flowers are emerging from reminds us that “worrying is not an action.” He their buds. It is a beautiful suggests that we “try to move beyond the fear and time to be on the road to our think about a decisive action.”

Spring Fairs.

The art of asking good questions is crucial I have had the thrill to visit to success in just about every career. Effective the Washington State Fair’s Spring Fair where I leaders know how to ask the right questions. We viewed the tulips, azaleas, and rhododendrons. want questions that move us past old and tired My next visit was the Pima County Fair where answers; questions that open up possibilities that the stunning desert blooms were everywhere. before the question, went unseen. Questions that The roads in between are full of yellow, purple, make us pause, make us think, provoke honesty and and blue wild flowers; and of course, here in that invite a deeper connection. What I call “peeling California the poppies are gorgeous. The the onion.” We are looking for the “moment of LA County Fair will open this week discovery.” with a fabulous rose garden full It is also important to listen of blossoms. As we ready to for good questions. Statements Questions are enter into the core of our disguised as questions that like keys. The right Summer Fair Season, this is are meant to be demeaning question asked at the right probably our last chance to or designed to trip you up are time will open a door to “smell the flowers” so do simply hostile questions. They something we don’t yet know, enjoy! are not built on genuine curiosity. something we haven’t yet It may also be our last Questions are like keys. realized, or something chance to read a book. This The right question asked at we haven’t even time of year, I am looking for the right time will open a door considered. a book that will give me some to something we don’t yet know, life and work guidance that something we haven’t yet realized, or I can use during the upcoming something we haven’t even considered. season. This year that book is “Wait, Ask essential questions and listen carefully What? And Life’s Other Essential Questions” to their answers. Here are the five that Ryan

by James E. Ryan. To save you time I am going recommends. to share a summary of it.

Wait, What...? is an effective way of asking for Most of us spend time worrying about clarification and clarification is the first step toward having the right answers to the questions we truly understanding something. It helps us avoid are asked. This book suggests that asking the making assumptions. right questions is as important and sometimes I Wonder If...? I Wonder Why...? allows more so. The simple truth is an answer is only us to remain curious about the world. Albert as good as the question asked. If you ask the Einstein said, “I have no special talents, I am only wrong question, you are going to get the wrong passionately curious.” or unsatisfying answer. Moreover, if you ”worry” Couldn’t We At Least...? is a good way to get about both it often stops you from participating unstuck and get past disagreement to form some in important conversations. When speaking consensus. It is a way to make progress and find about the power of survival, Laurence Gonzales common ground. This question helps us get started 8 May 2024 NICA News

Audrey Poole, Foundation President, giving her presentation The NICA Board and Staff (and Past President Dominic) to the NICA Board at the Spring Board Meeting via Zoom taking a well-deserved lunch break during Spring Workshop

and once we commit to something we often end up mobilizing resources, ideas, and assistance that we never imagined would come our way. It does not always guarantee success, but it does ward off living with regret for not trying. Our author believes that “what we don’t do often haunts us more than what we actually do.”

How Can I Help...? When we ask this question we are beginning a conversation and a relationship on equal footing. We are allowing others to teach us enough about their situation to enable us to help them. It shows both sympathy and empathy, which is sometimes all someone needs. In other words, in asking how we can help, we already have.

What Truly Matters...? is the question that can help us separate the truly important from the insignificant. What I call focusing on the “vital few” over the “trivial many.” It helps us maneuver through the minutiae in pursuit of the “momentous.” It is when we find ourselves at the heart of the matter.

When thinking “What is the next manageable thing I can do?” Try asking or answering one of these five questions. I find them to be very helpful when in a Guest Services moment.

In fact, I recently suggested them when I taught the Guest Services class for the IAFE Institute. My core message is that we are ALL Guests/Customers of each other in every encounter. That the way we as Fair Management, Concessionaires, and Commercial Exhibitors treat each other informs us about how to treat and serve our Fair Guests. The Golden Rule is our guide. As we barrel into our high season, these are important principles by which to live. I want to add, I am always impressed by the new young people entering our Industry and their thirst to know more about it.

Leanna Suhoversnik wrote, “The definition of stress is simply the brain’s response to any demand.

Some stress can be good, and some can be bad.” It is just a part of life. We all receive many demands in our chosen work. To meet those demands, remember: • • • • •

To eat healthy To keep your body moving To laugh about something everyday To lower your shoulders and take a deep breath To break your to-do list into prioritized small parts

To close here are a few other things on my mind.

According to Korn/Ferry, since 2019 the cost of eating out has increased 29%. Many are concerned that the higher prices of groceries, rent, and gasoline have become the “new normal.”

When I asked a retired gentleman what he liked about volunteering at the Fair, he replied for “16 days I do not have to figure out what I am going to do today!”

OABA has told us clearly that if we want both the CARE Act (HR 1787) and RIDE Act (S 4040) to become law we need to call and write our Congressional Representatives. While we are all well intentioned, most of us do not accomplish this kind of request. During our Spring Board Meeting we stopped for an hour, each picked up our phones, individually made the calls/appointments, and Vincent Nelson, CCE, Past President, shared a letter we could use as a template to send off as a follow up. Try it at the next Fair Gathering or Meeting you attend. It felt good to do together.

The State Fair of Virginia lowered its food and beverage rent from 20% to 17%, along with lowering their stock truck and golf cart fees. Thank you Marlene Joliffe, CFE and staff for listening!

I know YOU make our Fairs a special place!

Carry on... ▲ May 2024 NICA News 9

Association

ANNOUNCEMENTS Do you have any announcements you would like to share? Contact us at (813) 438-8926 or nica@nicainc.org

Our Condolences to the Family & Friends of Milo Franks We are saddened to announce the passing of Concessionaire Milo Franks, owner and operator of Milo’s Corn Dogs, known by many as “The Corn Dog King.”

On April 11th, at 12:05 AM, Heaven gained another Amazing Legend with Milo William Franks, age 74, of Pilot Hill, CA. Milo had been in the Fair Industry as a Food Vendor since 1970, with Milo’s celebrating its 54th year in 2024. He once said in a TV interview, “I wouldn’t keep coming back if I didn’t enjoy myself! I have a lot of friends that I have met here and the Fair has grown. Back in my day, you needed a truck, a hitch, and a box to put your money in. Now, it’s a whole new ball game.”

He started in the early 1970s selling “Freeze Kup,” and has sold almost every food since. Milo ultimately settled on his niche of Corn Dogs and Pizza, but his business career is a summary of innovations. He even created Milo’s Corndog Batter from collaboration and experimentation with a chemist. He was the first to build and use outside counters, initially implemented at the California State Fair; the first in creating visitor flash with 360 degree LED signage; and the first to design and build a double-decker pizza trailer that is the only one of its kind. He was a member of many organizations including NICA, serving on its West Council, and he was honored in 2023 with the Barham Award.

Past President Daryl Whicheloe, CCE was honored to be one of the eulogists at Milo’s Celebration of Life on Sunday, April 28th. He will be sincerely missed. Charitable donations may be made in Milo’s honor to CAW Club at Golden Sierra High School, 5101 Garden Valley Rd., Garden Valley, CA 95633. ▲

Mark Your Calendars for the 2025 NICA Business Expo & Fare Foods Food Show: February 10-12, 2025 We are excited to announce the dates for the 2025 NICA Business Expo and Fare Foods Food Show, February 10-12, 2025 in Tampa, FL. Fare Foods and NICA will once again hold their event during the same week as OABA and IISA, starting on Sunday, February 9th. Stay tuned to NICA Communications for more information! ▲

“A Band of Brothers” Supports the NICA Foundation The NICA Foundation received great news last month from Foundation Trustee Tom Hodson, CCE about an idea he had that could help fund NICA Foundation Scholarships for $5,000 per year for a period of five years. He soon received the support of 10 other Concessionaires who were also both Masons and NICA Members, and “A Band of Brothers” was born. This group is made of Pat Armstrong, Cornbelt Concessions, Ray Bianco, Bianco’s Foods, Richie George, CCE, George’s Fun Foods, Rusty Groscurth, Super Dog, Tom Hodson, CCE, The Thomas Hodson Company, Butch Ivory, CCE, Famous Gabby’s, Michael and Shawn Miller, Miller Foods, Ronnie Netterfield, Netterfields Popcorn and Lemonade, Ron Smith, RE Smith, and Larry Wynn, East Coast Concessions. With the help of these generous donors, along with the commitments of both new and longtime supporters, the NICA Foundation will continue building a brighter future for our Industry. ▲ 10 May 2024 NICA News

Thoughts From a This month’s Statements of Communications and Management Philosophy are from the West Council’s Michelle Allen, CCE, Funnel Cake Express, and Gigi Horowitz, CCE, Fun Time Foods:

Michelle Allen, CCE

Gigi Horowitz, CCE

CCE Earned in 2023

CCE Earned in 2023

Good communication and management are key ingredients to a successful business. Good management communicates with their employees in a positive manner, whether it be in meetings, training, or daily interactions. It is also listening to issues and concerns that you may not see from your standpoint and understanding what the employees are trying to say. When people feel they are being heard and acknowledged they want to make others feel the same way. It flows down to our guests; they tell friends and family about the great experience they had, which makes your business a key place to visit.

Communication also needs to come from Fair Management, other Concessions, and any other Vendors in the Industry. To have a successful event, all need to be able to communicate with each other to discuss questions or concerns. That can be Fairs letting Concessions know about security, gate changes, hours, or Fair layouts. Concessions need to communicate with the Fairs on product change, trailer design, and any other issues that may come along. If everyone communicates, it leaves less room for issues and more willingness to work together, which can transform into a happier and easier time for everyone involved. ▲

Our business name Fun Time Foods really sums up our philosophy: Create fun memorable experiences for our customers, employees and ourselves. Mom’s Bakeshoppe’s hospitality begins the moment Fairgoers come to the counter.

They’re greeted warmly, questions answered and orders taken with upsale suggestions in a nonrobotic way. We engage with them by asking what their favorite part of the Fair has been or which game they won that giant stuffed prize from. We create future sales by offering refillable buckets of cookies wherever they see us next. We tell them where we play and to follow us on social media.

We take great pride making everything from scratch. Our bakers put on a show from mixing to pulling items out of the ovens with an all-windows view. Fairgoers are fascinated watching us handcrank cookies out on a 75-year-old German press.

We’re considerate of our customers’ financial constraints by keeping prices low while not compromising on quality. We use the finest responsibly-sourced Fair Trade Certified Chocolate and Vanilla—ingredients that define our signature taste and set us apart from other Concessions.

We take delight in learning new ways to operate smarter from our employees and fellow Concessionaires. We love growing our business and increasing sales yearly. ▲

The Certified Concessionaire Executive Program was developed to recognize the professionalism of Concessionaires, with the title representing a deep understanding and respect for the Fair and Festival Business and indicates that the titleholder will perform with the highest level of professionalism. Join the 87 Concessionaires (and counting) who have earned their CCE Designation and have furthered their own level of professionalism! To get started, visit the CCE website at www.nicainc.org/CCE to apply. ▲ May 2024 NICA News 11

TWISTS & TURNS OF THE ROAD

With Spring Season in full bloom, the roads are home to many Concessionaires in various states of preparation for their season. Every year in May, the Commercial Vehicle Safety Alliance (CVSA) holds the International Roadcheck, scheduled May 14-16 this year, with an emphasis on tractor protection systems and controlled substance and alcohol possession or use. We had a chance to speak with two experts in the field with regards to the twists and turns of the road and how to protect yourself and others while you drive.

Buddy Walls, Carrier Software, has presented at NICA’s last two conventions regarding DOT and Safety. He began his career in the insurance industry, before eventually starting his own Trucking Insurance Agency in the 1980s. He shared, “I sold truck insurance to make a living, but safety became my passion. I made it a point to be available onsite for DOT audits to better understand the importance of safety. I wanted to know everything I could about DOT compliance.”

He joined Carrier Software in 2015 and became a North American Transportation Management Institute Certified Director of Safety (NATMI CDS) in 2022. His biggest safety concerns this year are a “mix of things.” He identified Insurance Costs, Hours of Service (HOS) Compliance, Unsafe Driving, Vehicle Maintenance, and Drug and Alcohol Testing as some of the biggest challenges on the road. Buddy noted, “There are a lot of moving parts, but anything within the compliance end is important. If you go over 10,001 lbs. and you are driving to other states to do business, you’re required to have a DOT number. A Commercial Driver’s License (CDL) is not required if you are under 26,000 lbs., but it is recommended. If there is any fatality, the driver will also be tested for drugs 12 May 2024 NICA News

Michael and Lisa Chambers, American Food Service, with Cameron Murray, Chester’s Gators and Taters, and Buddy Walls, Carrier Software, at the 2024 Fare Foods Food Show

and alcohol. I think it’s good business practice for you and everyone who’s driving to have a preappointment drug and alcohol test just to document that you care about safety.” He added, “Hours of Service is critical, and it definitely applies to anyone who does interstate commerce. If someone has a HOS alert, it’s an automatic ‘must inspect.’ Just with the one alert, these scales will pull all the trucks over that fall in that category; if a DOT Officer pulls up their DOT Number, it will also show how many alerts they have. They will target those carriers because of their Inspection Selection System (ISS) scores. The higher the scores, the more they will be on the radar.” According to Buddy, these scores naturally go down over time, but the severity of the violation determines the timeline. He said, “If you are speeding and you are involved in an accident, you can’t defend these kind of violations! Only give the information that the DOT wants; don’t volunteer anything.” It gets worse if there is an issue with their HOS as well, so accurate log-keeping is a must. Buddy emphasized, “Be very proactive about safety and treat it as you have a CDL, even if you do not. For instance, when you tear down at the end of the event, that time could be counted against your HOS if you drive that day. Each state has their own guidelines, but once you go over state lines,

you need to comply with DOT rules. Stay safe and protect your assets. Our loved ones are out there and so are we!”

When Michael Chambers, American Food Service, is not living life as a Concessionaire or sailing, flying, or riding his motorcycle, he spends a few months out of the year as a truck driver.

He grew up in the Fair Industry and drove his family’s semi by the time he was 16: “I’ve always loved trucks!” Before heading out on the road, he always performs a major inspection, sometimes thinking, “Okay, what’s going to break next?” He shared, “I check everything, from under the hood to underneath the truck, looking for leaks (whether air, fuel, or oil) or something that is broken. This also includes brakes, wheel seals, air bags, and loose hoses. The same thing for the trailer, but that is less complicated.” Once he is done, his daily pre-trip inspection consists of checking the oil, coolant, and anything suspicious under the hood. He added, “Once out on the road you’re only required to do a vehicle inspection on each vehicle once a day, so if nothing has fallen off, I usually only check it in the morning. I look under the hood, start the engine, and check oil and air pressures

before doing a walk-around inspection. I always do it in a certain order every single time. A pre-trip a day keeps the tow truck away!” According to Michael, one of the big things DOT is testing for this year is the trailer protection valve. He said, “They’re going to be testing the airline system going from the truck to the trailer. If your trailer comes off, the airlines become disconnected! That should automatically apply the trailer brakes, but if nothing happens you’re in trouble.” Michael also highlighted lights, tires, and keeping up to date on paperwork. He explained, “Since 2018, electronic logs have been mandatory on vehicles that have a 2000-year or newer engine, but there are still a bunch of older trucks on the road using paper logs. In the eyes of the law, Concession or Carnival equipment is no different than a trucking company’s equipment; they are commercial vehicles over a certain weight. When there is a major accident, the DOT will do an inspection of all vehicles involved. Violations are not worth it!”

As you are traveling this season, make sure you stay rested, practice safety, keep accurate paperwork, and perform routine maintenance to make sure you have a successful drive each time you face the twists and turns of the road. ▲

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www.KandKInsurance.com May 2024 NICA News 13

GETTING TO KNOW YOUR Regional Council Members This month, we had the chance to interview one of the newest West Council Members Miki Martin, from Willows, CA. Her responses are below: What is your business and what do you sell?

At Funnel Cake Express, we sell Funnel Cakes and offer 12 different toppings with endless amounts of customization. Our three most popular flavors are Strawberry with Whipped Cream, the classic Powdered Sugar, and our newest flavor, Strawberry Cheesecake.

What does your annual route include?

Central to Northern California.

How and why did you become a Concessionaire?

My husband and I have operated our Concession Business for two years, but I worked alongside my parents in their Concession Business for 15-plus years. I am a Third Generation Concessionaire, as my grandparents started Funnel Cake Express in 1988 and my parents started in the business in the early 1990s. I began traveling to Fairs with my family at a very early age.

Working in the Concession Business as an adult was an easy transition, and when my Mom and Dad decided retire in 2022, my husband Michael and I decided it was the perfect time to join in the Michael and Miki Martin in front of their new trailer

West Council Member Miki Martin, Funnel Cake Express

family business. My husband, my kids, and I are all on the road together now. I enjoy exposing my kids to our business and the value of a hard day’s work.

What do you enjoy about being a Concessionaire?

Every day is the same but different. Every day you are working with new Customers, Fair Staff, and Vendors and your experiences build on those interactions. I also hold a soft spot in my heart for my Fair Family. The people working within the Fair Industry are some of the best people around!

How long have you been a NICA Member?

Fluffy’s Hand Cut Donuts providing tasty treats at the Fair

I have been involved in NICA as a Fair member since 2015 and as a Concession member since 2022. A few people talked to me about the benefits of NICA including Dan Lusenhop, Phillip Delahoyde, and Daryl Whicheloe, CCE. How has the Concession Business changed?

The Concession Business has changed a lot. I think the addition of social media and influencers has really created a demand for things and made the demand for specialty foods greater in our Industry. I wish that there would be an easier

14 May 2024 NICA News

way to integrate all of this. Trying to manage social media can be its own full-time job to stay on top of along with everything else we have to do. Finding a balance to make it all work is challenging at times.

What inspired you to become a Council Member?

I find a lot of value in being involved in membership organizations like NICA. We all learn and grow from each other and I am proud to be a part of a group that supports “Together We Can!” What do you hope your Council accomplishes?

I hope to continue to assist in the growth and success of Marketplace and strengthen communication between Fairs and Fair Vendors.

What is your most valuable NICA benefit?

In our business, we utilize the Sysco benefit the most. NICA offers so many benefits; it’s hard to pick just one!

What is the best way to reach you?

Via email at mmartin@funnelcakeexp.com or on Instagram at Funnel.Cake.Express. ▲

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Travel & Save!

Attention Members! Don’t forget to take advantage of NICA’s many auto, travel and related benefits from our Benefit Partners. For more information, be sure to visit our Member Benefits page at www.nicainc.org/benefits, call the NICA Office at (813) 438-8926, or view your Membership Benefits Guide. Stay safe this season and save some money!

SAVE ON AUTO PARTS! SAVE ON DOT/FMCSA TESTING! Advanced Testing Solutions (ATS) offers DOT/ FMCSA-specific drug and alcohol testing, nonDOT drug testing, and background screening services. ATS offers competitive pricing for all NICA Members, including a $100 discount.

1

To receive your custom quote and special pricing, call 1-866-413-6872 and let them know that you are a NICA Member when signing up to receive your discount.

AutoZone is a leading retailer and distributor of automotive replacement parts and accessories in the U.S., committed to providing the best parts, prices and customer service in the Industry. NICA Members are able to get special discounted pricing on products and services offered at AutoZone’s many locations. To find your local store, visit www.autozone.com today.

1

Provide your AutoZone Commercial Account Number when purchasing your items; it can be found on the back of your Membership Card.

SAVE ON RV PARTS & MORE! NICA Members get Dealer’s Pricing (30-40% off retail) and shipping discounts off of thousands of items sold by Arrow Distributing—from electrical, lighting, and appliances to awnings, hardware, accessories, and more! View Arrow’s huge online 2024 catalog at www.arrowdist.com.

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Call the NICA Office today at (813) 438-8926 to create an Arrow PO number and get access to the main contact information for ordering.

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Provide the PO Number when calling the supplied Arrow contact to set up your order.

16 May 2024 NICA News

SAVE ON VEHICLE RENTALS! Budget is one of the world’s best-known car rental brands and offers quality vehicles (now including trucks and vans) and a rewarding rental experience at more than 3,000 locations. NICA Members have access to great savings off of Budget’s already discounted rental vehicles and rates.

1

Call 1-800-214-6094 or visit www.budget.com to register an account with your BCD Number, available on the back of your Membership Card.

SAVE ON TRUCK & VAN RENTALS! SAVE ON YOUR FLEET NEEDS! NICA Members can go further with Ford Pro’s discount pricing. Find your local Ford Pro dealer today by searching online at www.fordpro.com.

1

At your local Ford Pro Fleet Network dealer, give the salesperson your Fleet ID number and the account name, available on the back of your Membership Card.

NICA Members can save up to 20% on Hertz Business Travel Rates at airport and off-airport locations. Active accounts receive quarterly statements and additional value-added offers and savings. In addition to a variety of pickups and cargo vans, make any job easier with Hertz’s new line of modern, easy-to-drive 12’-16’ box trucks.

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Providing AD&D Insurance & the NICA Health Plan for Members

SAVE ON TIRES & SERVICE! NICA Members have access to Goodyear’s leading commercial and consumer tires and retreads with 24/7 emergency roadside service (and more) at more than 5,700 locations.

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Consumer Tires: Visit nicainc.org/goodyear20 to automatically apply a 20% coupon to your order. Then select your tires and installation, whether by a dealer or Goodyear’s mobile team.

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Commercial Tires: Complete the sign up form online at nicainc.org/goodyear or contact Tim Koenigsfeld at (636) 234-5904 or tim_koenigsfeld@goodyear.com.

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Once approved for the commercial program, sign into nicainc.org/login to view the Goodyear Online Pricing Tool or visit nicainc.org/goodyear to review program details before ordering.

For easy sign up, go to bapgold.hertz.com or call 1-888-777-3807. Check the back of your Membership Card for the required CDP number and the PIN code.

Every Regular and Additional Member automatically receives access to $10,000 Accidental Death and Dismemberment (AD&D) Coverage when joining NICA. In addition, NICA and Hummel Group have created a NICA Health Plan that is available for all NICA Members.

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If you need to make an AD&D claim, please call the Hummel Group at 1-800-860-1060. Your beneficiary may be noted in your NICA account by calling the NICA Office at (813) 438-8926.

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Sign up for the NICA Health Plan by calling (866) 569-1304 or visit www.nicainc.org/health.

Hummel Group’s Andy Yost or Morgan Dey will follow up with you to help you take the next steps.

But That’s Not All!

As a NICA Member, your travel-related discounts aren’t the only ones that “travel” with you; in fact, all Benefit Programs that NICA offers are nationally based, ensuring that your food, beverage, supply, and other programs follow you wherever you go. Just remember to bring your NICA Membership Benefits Guide and NICA Membership Card. ▲ May 2024 NICA News 17

Beyond the Bun Fairs are a food lover’s paradise, with many tasty options vying for the center stage. One Fair staple that has stood the test of time is the Hamburger, evolving from a simple turn-of-thecentury sandwich into a 21st century culinary delight, ranging from the classic Cheeseburger to daring gourmet options that mix savory and sweet flavors. Join us as we go into the heart of the Fairgrounds and talk with NICA Members to see what is found “Beyond the Bun.” Daryl Whicheloe, CCE, Past President, and his family have been serving Fair staples on the West Coast as Southern Oregon Food and Beverage for the last 38 years. He shared, “My wife Kristen and I run the company and all three of my children were raised working with us.” They serve a variety of foods including Specialty Corn Dogs, Kurly Fries, Funnel Cakes, Sausages, and Hamburgers.

Regarding Burgers, he said, “We serve a lot of them!

People love them for some reason and say they are the best they’ve ever had. We offer Hamburgers, Cheeseburgers, Bacon Cheese, Mushroom Swiss, Jalapeño, Pepper Jack Cheese, and a Bacon Blue.

We are always creating something new! We have also done a Krispy Kreme Donut and a Peanut Butter and Jelly Burger. It’s fun to do a different Burger once in a while.” So, what makes a perfect Burger? Daryl replied, “Fresh! Don’t let it sit for too long, cook it, and serve it as quickly as you can. I’d rather pay more for a premium product. It makes for Daryl’s Bacon Cheeseburger on a Potato Bun

18 May 2024 NICA News

a better experience.” Despite his flavor innovations, he never has used a secret sauce on his main offerings and he encourages his customers to top their own Burger: “When they order their Burgers, they have a choice of toppings to customize it with what they like. It’s only the normal toppings of lettuce, tomato, pickle, and onion, but they never seem to want anything else. I think that’s much better customer service that way!” Daryl has gone through 10 different buns to find one that holds up and tastes the best. He shared, “We use a Potato Bun. I think those buns are nicer, fresher, and not quite as heavy as a regular Hamburger Bun. You don’t see people using a Potato Bun often, but it seems to be working.” Daryl’s advice for other Vendors is to “use quality products and don’t go cheap.” He added, “You’re not going to get anywhere in the Food Business without hard work.

Don’t be afraid to ask other Concessionaires; they are willing to help you!”

Steve and Julie Vartanian, Vartanian Concessions Management, work between the West Coast and the Midwest with both their family businesses TastiChips and TastiBurger, as well as their own TastiWhip and Rowdy Burgers. They are celebrating 50 years in 2024: “We love the camaraderie with all the people; you have a second family out here and you get to reconnect.” To achieve the perfect Burger, Steve suggested, “You need a fresh patty, fresh lettuce, fresh tomatoes, crisp dill pickles, and a fresh bun. Assemble it and make sure the cheese is melted!” He added, “We make a typical fresh Burger with lettuce, tomato, onion, pickle, Thousand Island Dressing, and American Cheese. We also do a double-patty with double-cheese variation that we call a Rowdy Burger. My mother’s stand is also featuring a Birria Burger this year.” Back in the day, Steve said stands usually focused on “one or two items that were served very, very well.” He stated, “Slowly but surely, others added more types of items. There are a few stands that have maintained the single-item culture, rather than a 711 stand. That’s what built the Fairs!

Now there is more of an emphasis on ‘crazy’ foods that gain more attention.” Steve offers around 11 different items on his Rowdy Burgers menu, but

Steve’s Texas Bacon Cheeseburger delights the senses

Bob’s Pineapple Burger combines sweet and savory

with the same focus as a single-item stand: “It’s a huge challenge!” Besides Burgers, they also feature a host of delicious (and spicy) items called Cowboy Bites, Cowboy Tots, and Rowdy Rolls. The Vartanians receive about three deliveries a week to keep their products fresh and pride themselves on quality. For new folks in the business, Steve’s advice was to “Don’t take other people’s decisions emotionally. We are competitors on the Fairgrounds, but nine out of ten people will be there to help you.”

Bob and Rose Dias own and operate Burger Bob’s Concession, offering many different varieties of Hamburgers and other classic Fair Foods.

Since 1981, they have traveled primarily on the East Coast and Midwest. Bob shared, “She takes care of the money and I take care of the grill. I love meeting all the people each year and trying to work together. I have been known as the Hamburger Guy for a long time, and I only serve fresh Hamburgers.

They are a lot of work, but I’ve never sold them frozen!” One year, while serving Hamburgers at the Kentucky Derby, he sold 3,200 Burgers, or 800 lbs. of ground beef, in one day. He said, “That was my record and I had to cook it all!” Burger Bob’s offers many choices to customize your Burger with toppings such as Bacon, Guacamole, Egg, and even Pineapple. Although the business offers other foods such as Corn Dogs, Sausages, and Fries, the Burgers have always been the top seller.

His secret? “I buy my beef at 80/20, so you keep a little fat in there. It tastes better and it doesn’t dry out! Also, the bread makes the sandwich. If the bread is cold, your sandwich won’t be any good.”

Bob has found that Labor and Pricing are the toughest challenges in the Industry, with his costs for ground beef up nearly three dollars per pound

this season. He added, “No one wants to work, so I don’t take a break. It’s crazy!” For cutting costs, he suggested keeping only what you need in stock: “I try not to have too much extra stock in the trailer, since if you have more products it will cost more to keep up with it or you will have to throw it out.”

He warned about staying safe on the road while traveling his route and shared a story where he avoided a major accident: “The road is one thing I worry about. I remember one semi went through my trailer and went on top of the truck. I had nothing left; even the grill disappeared!” With regards to Concessionaires starting out in the business, he said, “Every day is a different day. Stay on top of it and try not to leave the grill. Continue to make great tasting, fresh food and the customers will come back to you. Never argue with them either!”

Kristi Worm-Hunter is a Second Generation Concessionaire who has played Indiana-based Fairs and Events since 1991 as Indiana Ribeye with her husband Mark and her children, referred to as “The Third Generation!” Kristi said, “Since our friends and family work with us, we get to spend family time together.” Besides offering their namesake with Full-Cut Ribeye Steaks, they serve Hamburgers, Cheeseburgers, Sweet Corn, Baked Beans, Applesauce, Chips, Country Sausages, and full “Cowboy Meals.” Two of Kristi’s most popular products are the Outlaw Burger (featuring Pepper Jack Cheese, Jalapeño Jelly, and Peanut Butter) and the Walking Burger (cut in pieces and mixed with baked beans, served in a regular or barbecue chip bag). Serving the tastiest food comes down to how it is prepared: “Every item is handpicked and sampled before we choose it. We cook our products per order, and since we have a bun warmer, we May 2024 NICA News 19

serve our sandwiches on a warm bun. It makes a difference!” For Kristi, quality is key to build rapport with the Fairgoers: “People spend good money, so you want to give them their money’s worth. That keeps them coming back!” Regarding the Industry, Kristi shared, “COVID changed a lot of things and meat prices are something else! We just try to do the best we can to keep it reasonable for the customer. It is important to keep those things in mind since our business is family-oriented.”

They try to keep their menu simple, yet delicious, so there are not too many items. Any advice for newcomers? “You have to see what works for you!

What works for your Concession may not work the same for someone else, so you have to look at how different locations affect the clientele. It has to be profitable, but you also have to enjoy what you are doing. You need a quality product that people will like. Make the best of your business!”

For the Hagys, it’s a family affair! Ryan Hagy, East Council, and his siblings Dustin, Kristin, and Megan are behind DeAnna’s Diner, a business that has traveled up and down the East Coast and the Midwest over the last 32 years. Having branched off of their parents’ operation when they finished their schooling, each of the kids have focused on foods including Specialty Burgers and Hot Dogs, Steak Sundaes, Baked Potatoes, and Desserts. Ryan explained, “We all work together on the creation of our menus in our off-season. We always start with a classic, but then we try to give the customer a different take on it. It’s a big team effort for all of us!” The siblings add homemade sauces, new combinations of sauteed or grilled vegetables, and other new tastes to craft bites Kristi’s Outlaw Burger is all about the spice!

20 May 2024 NICA News

The Hagys’ Donut Burger provides a sweet escape

such as their Buffalo Chicken Sundae or Poutine Burger. Ryan noted, “We add different elements or layers to the item so that every single bite is delicious.

We are trying to hit all the senses!” But what goes into their perfect Burger? Dustin shared, “The number one thing I hear from our customers again and again is how much they love our bun and how it sets us apart from all others. The same thought went into the Donut Burger. I make our donuts from scratch every morning with a homemade glaze that goes on top.

It’s just the right amount of sweetness to go with the saltiness of the Burger.” According to them, things have certainly changed since they were young. Ryan shared, “I don’t really remember a whole lot when my parents first started, but it’s been interesting to see how much things have changed, even in the last few years—some for the good and some for the bad.”

Dustin added, “Burgers have really changed from a simple cheap food, to the best seller for fine dining all over America! Burgers have gone from a simple ‘kid’s item’ to something that adults are lining up for years after.” Ryan explained, “There’s just something special about the Fair that makes it taste better; the food is made fresher, and it’s more fun!” For new people in the business, Ryan suggested, “Ask questions! Many people have helped me out tremendously, so if you show some humbleness and say, ‘I need a little bit of help!’ or ask ‘What would you do?’ it opens a door for others to share, not just equipment, but advice and wisdom that they have learned over the years.”

NICA is proud to have over 60 members who specialize in this delicious Fair staple in all its varieties. Whether it is plain, overflowing in toppings, with a donut as a bun, or even served in a chip bag, it is due to these entrepreneurs that it is possible to look “Beyond the Bun” while on the Fairgrounds! ▲

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Tomorrow’s Leaders

Apply Today For a 2024 NICA Foundation Scholarship In 2024, the NICA Foundation Scholarship Program will award multiple scholarships for a total of $50,000, provided by our generous donors.

For our future leaders, “Tomorrow Starts Today,” and with your continued help, we can ensure that they can make their dreams a reality.

Jaden Miller, son of Jeffery and Leslie Miller and grandson of Paulette Keene, Paulette’s Food Service, was the recipient of a $2,000 O’Brien Vocational Arts Scholarship in 2023. He is currently studying at John A. Logan College to earn an Associate’s Degree in Construction Management, with a concentration in Project Management. Jaden is a Fifth Generation Concessionaire and started off young in the Fair Industry. He shared, “As I got older I got more involved in the business and I started getting involved in the trailers. By twelve I could pretty much run a trailer!” While in the Fair Industry, he has learned valuable skills such as time and business management. He shared, “I can use time management to make sure I am punctual to work and make sure all the projects I am in charge of stay on time. I can use the business management skills to manage what I am in charge of and keep everyone working well together.” Jaden hopes to one day run his own commercial construction company: “Thank you NICA Foundation!”

Hayden Newman is the daughter of Ryann and Mike Newman, Fruit Caboose Concessions, and received a $2,000 O’Brien Vocational Arts Scholarship in 2023. She is attending Feather River Community College for a Bachelor’s Degree in Equine and Ranch Management.

Hayden said, “I’m so excited for this next chapter of my life to begin. I have learned so many life skills and lessons—not only from my 22 May 2024 NICA News

own experience, but by listening to the experience of those around me. I am blessed to have been surrounded by some of the most amazing business owners and people in this Industry.” She has learned what it takes to have a good work ethic and the importance of customer service. She shared, “I think I’m a better person for having grown up the way I did on the Fairgrounds, surrounded by hardworking, genuine people.” After college, Hayden plans to take over her family’s Pony Ride: “I am beyond excited that I get to pursue my interests in the Industry. I am blessed to have grown up the way I did—I truly think it’s a one-of-a-kind experience. I am very grateful to have received this scholarship!”

Who can apply?

• • • •

YOU or any NICA Member in good standing Child of a new/current member Grandchild of a new/current member Employee of a new/current member for six months

What Scholarships are available?

• • • • • • •

25th Anniversary Scholarship at $4,000 Coca-Cola CCE Scholarship at $3,000 Regional Councils Scholarship at $3,000 NICA Leadership Scholarship at $3,000 2 O’Brien Vocational Arts Scholarships at $2,000 each Numerous Named Visionary Scholarships at $2,000 each Various Entrepreneurial Scholarships at $1,000 each and Inspirational Scholarships at $500 each

When is the deadline?

To qualify, applications must be submitted to the NICA Office no later than June 1, 2024.

For those of you who are entering or continuing your education, the 2024 Scholarship Application is now available online at nicainc.org/scholarship.

If you need assistance, please contact us at scholarship@nicainc.org or (813) 438-8926. ▲

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Record Attendance in Pima!

On the evening of April 23, 2024, the Pima County Fair’s Cantina (both inside and out) was transformed into a packed Casino floor for their 8th Annual Casino Night. A record attendance of over 250 Vendors and Employees from the Fair came together to celebrate a night of fun and games. Don Delahoyde, CCE, West Council Coordinator, noted, “It went really well! Everybody on the Board and Council worked together to put on a great event.” They owe their successful turnout in part due to producing a bilingual flyer for the event, which encouraged more people to attend. Nate Wells, CCE, West Council, was the night’s Bingo Caller, and other attendees played a variety of fun games while learning from the Casino staff onsite.

A Live Auction soon followed, featuring the auctioneering skills of Dominic Palmieri, CCE, Past President, that raised $6,250 for the CARE Act. The Silent Auction and other activities raised money for NICA Foundation scholarships and NICA educational programming. Congratulations to all of our many winners! As the night came to a close, the energy outside of the Cantina remained high as the poker games continued. Julie Dunn, West Council Coordinator, said, “We had 18 poker players in total and the game went until 3 AM!” The High Stakes Poker Tournament concluded with Hyrum Allen, Funnel Cake Express, crowned as the night’s winner, with Blake Bishop, Bishop Concessions, in second and Rodney Fazackerley, West Council and Fazackerly’s Fudge and Candy, in third. Michael Bliss, The Sleek Greek, was also a lucky winner in the smaller poker games.

We extend our sincerest gratitude to all those who contributed to the evening’s success. A huge “Thank You!” goes to our following supporters: Bingo tables packed with enthusiastic players

24 May 2024 NICA News

Michael Bliss with his poker winnings

Casino Night’s High Stakes Poker winners Blake Bishop (2nd), Hyrum Allen (1st), and Rodney Fazackerley (3rd), pictured with Jay Wells, CCE, 1st Vice President

•

• • • • •

Sponsors—ARH Concessions, Fazackerley’s Fudge and Candy, Fun Biz Concessions, J&B Family Affair, Lisa’s Concessions, Marcus Concessions, Needham Concessions, Piggly Wiggly BBQ, Stizzy Works, Suck it Up Concessions, The Sleek Greek, We Have Your Flag, and West Coast Weenies Charcuterie Boards—Sweet Cheeks Pizza—Odyssey Foods Pulled Pork BBQ—Pacific Crest Concessions Prizes—RCS RV Space, Stock Truck Space, and Parking Space—Pima County Fair

To add to the fun, Pima County CEO Jon Baker hosted and NICA Members participated in the 5th Annual John “Shave Ice” Needham Memorial Hole-In-One Tournament the next morning on the Fairgrounds. Congratulations to Zach Sawyers, Stizzy Works, who won Closest to the Pin! Kim Barr, CCE, President, said, “Thank you Pima County Fair for giving everyone a great time!” We look forward to seeing everyone again next year for another unforgettable week of fun and games at the Pima County Fair. ▲ Jacqueline Bradbury, CCE holding an auction prize

A group of attendees tried their luck at the outside tables

Kim Barr, CCE, President, with Jacqueline Bradbury, CCE, Director, Ben Pickett, RCS Vice President, Jay Wells, CCE, 1st Vice President, and Rey O’Day, Executive Director, at the Pima County Fair Casino Night

Jay Wells, CCE, 1st Vice President, Kim Barr, CCE, President, and Co-2nd Vice Presidents Brandy Arredondo, CCE and Stacey PittroffBarona, CCE preparing to play some golf

Jon Baker, Pima County Fair CEO, with The 5th Annual John “Shave Ice” Needham Memorial Hole-In-One Golf winner Zach Sawyers, Stizzy Works Tournament players on the Fairgrounds

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Unlocking Success Rachael Lough, CFE, IFMG, Assistant Rental Director, Ohio State Fair

As the vibrant lights of the Fairgrounds illuminate the night sky and the laughter of Fairgoers fills the air, there’s an invisible thread that weaves through every Concession Stand, every Ride, and every Attraction—the dedication and passion of Concessionaires, Carnival Operators, and Fair Managers who work tirelessly to create memorable experiences for visitors. For over seven years, I’ve been privileged to be a part of this dynamic Industry, navigating its challenges, and celebrating its triumphs. My journey has been defined by a commitment to continuous learning and growth, a journey that has been significantly enriched through my engagement with NICA. My introduction into the world of Concessions and Fair Management began at the Carolina Classic Fair, where I served as the PR and Marketing Director for six years. It was here that I witnessed firsthand the intricate dance between Vendors, Fair Management, and the community, understanding the delicate balance required to orchestrate successful events. However, it was not until Greg Miller, CCE, of Miller Concessions, encouraged me and a colleague to get involved with NICA. His encouragement led me to explore the wealth of opportunities offered by NICA events, propelling me towards a deeper understanding of Concessionaire excellence and Fair Management practices.

My first encounter with the NICA Business Expo in Florida was fantastic. From 2022 to 2024, I found myself immersed in a whirlwind of workshops, presentations, and networking opportunities that broadened my perspective and sharpened my skills. The workshops offered insights into successful promotions such as $2 Tuesday and $3 Thursday, strategies that I eagerly implemented at the Carolina Classic Fair to drive attendance and engagement on historically slower days. Additionally, sessions on H-2B Visas, the CARE Act, Road Maintenance, Propane Safety, Succession Planning, Reducing Chargebacks, and Social Media Marketing equipped me with the knowledge needed to navigate the intricacies of 26 May 2024 NICA News

With Engagement

Rachael Lough in front of Ohio State Fair’s “Food Highway”

Fair Management with confidence and efficiency.

Attending these events helped me to learn more about Concessionaires and ultimately helped to guide my passion for this Industry into supporting Concessionaires and Vendors.

One of the biggest takeaways from my involvement with NICA events has been the emphasis on relationship-building and working together. Through panel discussions and interactive sessions, I learned methods to bridge the gap between Fair Management and Concessions, fostering an environment of mutual respect and understanding. In roundtable sessions I’ve had lively discussions about Fair Hours, Affordability, and Percentage Versus Straight Rent that has changed my perspective. This collaborative spirit is further exemplified through initiatives like Generation Forward, which seeks to empower the next generation of Concessionaires and Fair Managers, ensuring a strong foundation for the future of the Industry.

I have had the privilege to present at the 2022 and 2023 NICA Marketplace events, as well as the 2022, 2023, and 2024 NICA Business Expos.

It was an honor to share my experiences and insights with fellow Concessionaires and Fair

Managers, contributing to a collective pool of knowledge that fuels innovation and progress. As I stood before my peers, I realized the profound impact of community and collaboration in driving success within the Industry—a sentiment echoed

by NICA’s commitment to fostering a supportive and inclusive environment for all.

Looking towards the future, I am filled with excitement and anticipation for the continued evolution of NICA events and initiatives. As the Assistant Rental Director for the Ohio State Fair, I am committed to applying the lessons learned and connections made through NICA to enhance Concessionaire operations and elevate the Fair experience for all. Whether it’s exploring new promotional campaigns, advocating for Industry-wide advancements, or nurturing the next generation of leaders, I am confident that NICA will remain a steadfast ally in our collective pursuit of excellence.

My journey with NICA has been nothing short of transformative—a testament to the invaluable opportunities afforded by engagement with Industry Associations. Through NICA events, I have not only

Rachael speaking during a NICA Business Expo session focusing on Social Media and Marketing

expanded my knowledge and skills but have also forged lasting connections and contributed to the advancement of Concessionaire excellence and Fair Management practices. As we continue to navigate the ever-changing landscape of the Fair Industry, let us embrace the power of collaboration, innovation, and community, knowing that we are building our strong foundations because “Tomorrow Starts Today!” ▲

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Talk to your FARE FOODS salesman today or call for details 800-651-1601 May 2024 NICA News 27

SHARED EXPERIENCES WITH READ AND WIN! Lori Hart, CFE, IAFE Director of Education & Member Services & Kathy Ross, CCE, Past President The iconic Read and Win Ribbon Program, a cooperative effort between IAFE and NICA, is designed to unite Fairs with local schools, libraries, Concessionaires, Exhibitors, and Mobile Amusement providers.

How does it work? The Fair works with the local school or library system to set up a reading challenge, where local elementary students in grades one through eight are encouraged to read books, with the reward being the Read and Win Ribbon and a Voucher for use at the Fair.

The final details are determined by these two parties; depending on the Fair and Vendor(s) involved, these Vouchers can be redeemed for complimentary Fair Admission, Carnival Rides in the Midway, a soft drink or food item from their favorite Concessionaire, discounts on Commercial products, a special prize, or something completely different like teaching a kid how to make a product, such as putting powdered sugar on a Funnel Cake, twirling Cotton Candy, or Frying Dough. The possibilities are endless!

“This program continues to serve as a valuable benefit for our members,” said Lori Hart, CFE, IAFE Director of Education and Member Services.

“Our relationship with NICA allows our Industry to unite together to serve our local communities and provide an unforgettable experience for young Fairgoers.”

So if your Fair does not know about the program, how can a Vendor get this program started? Encourage your Fair to reach out to IAFE for ribbons, sponsored by NICA. The Fair then will provide their designated school/library with those ribbons and the Fair and Vendors can decide on what the ribbon will be used for at the Fair. The program works to attract more children to the Fair and encourages the Fair and its Vendors to provide an extra special day for them.

28 May 2024 NICA News

Through the support of NICA, the first 1,000 ribbons are provided to IAFE members at no cost, and additional ribbons may be purchased for 12 cents per 100 ribbons. IAFE members may place orders online on the IAFE website. Each Fair that participates in this educational program receives a survey to provide us with their valued feedback. Here are some comments from 2023’s Read and Win Program:

“Thank you for allowing us this opportunity to share these with all of our kiddos!”

“We love partnering with our local library summer reading programs and this program just gives that an extra boost and our libraries think it is a fun perk for kids along with the free admission ticket we give them. We consider it a great success in our area! Thanks for all you do!”

“I think that it is a great incentive tool to involve the community in promoting reading, get the children excited about reading, and get them involved in the Fairs.”

“We partnered with our Library board and distributed 16,000 ribbons, and TWO complimentary tickets per ribbon. These were distributed at over 22 different library branches in conjunction with the sign-ups of their Summer reading program.”

“This is an amazing program that should be highlighted and promoted through the IAFE and NICA more! I found great success and partnerships within the program.”

There are no two Read and Win Programs alike, except that those children create great memories! This partnership between IAFE and NICA encourages reading and attending the Fair to youngsters all over the country. IAFE members may order their Read and Win Ribbons online at www.fairsandexpos.com or by sending an email to receptionist@fairsandexpos.com. ▲

May 2024 NICA News 29

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30 May 2024 NICA News

From the Camera Roll

Rodney Fazackerley, West Council and Fazackerley’s Fudge and Candy, preparing a fresh batch of Fudge at the Pima County Fair

Rey O’Day, Executive Director, and Bruce Latta, who, as Fairplex Operations Manager, originally hired Rey into the Fair Industry in 1988

Bary Bunts, CCE, Secretary, with Anthony and Patty Tessari, Layton’s Concessions, posing with longtime Concessionaires Grant and Gail Simons, Root Beer Truck, at the Florida State Fair

Scenes from Spring Workshop

NICA Board Members Bary Bunts, CCE, Secretary, Richie O’Neil, Director, Stacey Pittroff-Barona, CCE, Co-2nd Vice President, Michelle Allen, CCE, Director, Dan Lusenhop, Director, and Jay Wells, CCE, 1st Vice President, making their CARE Act phone calls to their Representatives during a break from Spring Workshop

The Board closed out the week with a trip to the Titan Missile Museum: Hyrum and Michelle Allen, CCE, Linda Frisco, Bary Bunts, CCE, Stacey Pittroff-Barona, CCE, Rey O’Day, Kim Barr, CCE, Alan Barr, CCE, Richie O’Neil, and Jay Wells, CCE

Board Members presenting their group Powerpoints: Michelle Allen, CCE, Jay Wells, CCE, Richie O’Neil, and Stacey Pittroff-Barona, CCE May 2024 NICA News 31

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32 May 2024 NICA News

2024 Membership Contest Leaderboard* Referrals—General Membership Chris Bayle............................................................................. 1 Don Kenna............................................................................. 1 James La Fratta.................................................................... 1 Kevin McGrath, CCE.............................................................. 1 Chris Miladelaroca................................................................ 1 Dominic Palmieri, CCE.......................................................... 1 Scott Stoller........................................................................... 1

Let Gold Medal’s Experience Take Your Business to the Next Level

Referrals—Regional Councils

The year was 1931. With just $2,000 and the strong work ethic of founder, David C. Evans, Gold Medal was born. The first product sold with the Gold Medal name was a simple drink concentrate. In the years that followed, the business evolved into a full line of concession equipment and supplies including popcorn, cotton candy, Sno-Kones®, and much more.

Patty Tessari.......................................................................... 2 Albert Valadez....................................................................... 1

Referrals—Board of Directors

A lot has happened throughout our history. The third generation of the Evans family now leads the company and the fourth generation is working here as well. From our humble beginnings, we’ve grown to over 500 employees supporting efforts from engineering to manufacturing, marketing to customer service. We’ve been at the forefront of industry innovations, creating new products, continually improving processes and above all, serving the needs of our customers. Put our experience to work for you. Whether you’re new to Gold Medal or a decades-long, loyal customer, we will help you get the most out of your concession business.

Phillip Delahoyde................................................................... 1 Bryan Enloe, CCE................................................................... 1 Vincent Nelson, CCE............................................................. 1

Referrals—Foundation Tom Hodson, CCE................................................................. 2

We’re proud Gold Medal is trusted as the industry’s leading concession equipment manufacturer and supplier, and we are committed to continuing to earn your trust by providing top quality products, service, and support. Together, we will keep making history, now and in the future. You can count on us to deliver snacks, smiles & success!

* Referral Listing as of 3/31/24. See back cover for rules.

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34 May 2024 NICA News

NATIONAL INDEPENDENT CONCESSIONAIRES ASSOCIATION, INC.

For Off ice Use Only

1043 E. Brandon Blvd., Brandon, FL 33511 Phone: (813) 438-8926 • Fax: (813) 803-8460 Email: nica@nicainc.org • Website: www.nicainc.org

Date: #: q Member Renewal

MEMBERSHIP APPLICATION q Mr. q Mrs. q Ms.

First Name:

Last Name:

Name of Business: Physical Address:

City :

State:

Zip:

Mailing Address:

City :

State:

Zip:

Primary Phone Number :

Cell / Secondary Phone Number :

Email:

Website:

Age Range: q 20-35 q 35-50 q 51-70 q 70+

q Other:

NICA News Preference: q Mail q Email

Referred by :

ANNUAL MEMBERSHIP FEES REGULAR MEMBERSHIP q

ASSOCIATE MEMBERSHIP A person or entity who provides services to the Concession Industry.

Regular Member...........................................................$150

q Additional Member.......................................................$100

q

Fair / Festival (over 75,000 attendance)...................... $150

q Employee Member..........................................................$75

q

Fair / Festival (under 75,000 attendance)................... $100

q Retired Member..............................................................$50

q

Manufacturer / Distributor / Supplier........................... $150

BUSINESS / GROUP MEMBERSHIP

q

Carnival / Circus Operator............................................ $150

q

Association / Special Services..................................... $150

Includes five Memberships in one: one Regular Member, one Additional Member, and three Employee Members ($475 value).

q

Business / Group.............................................................$400

Additional Member : _______________________________________ Employee Member 1: ______________________________________ Employee Member 2: ______________________________________ Employee Member 3: ______________________________________ REGULAR MEMBERSHIP CATEGORIES Check a category below and provide a detailed description of your company’s services in the next column under Business Description.

BUSINESS DESCRIPTION Provide a detailed description of your business, products, and/or services below. This information will be used for your entry in the annual NICA Membership Directory and as keywords to search for your business on the NICA website.

________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________

q

Food / Beverage

q

Commercial Exhibitors / Retail / Merchants

PAYMENT

q

Attractions / Entertainment

q

Cash q

Check q

Money Order

q

Games

q

Visa q

Mastercard

q

q

Guest Services

Credit Card #:

GENERAL ROUTING INFORMATION List all states / provinces where you conduct your business.

___________________________________________________________

Security Code:

#:

American Express q

Discover

Expiration Date:

TOTAL:

___________________________________________________________ ___________________________________________________________ ACCIDENTAL DEATH & DISMEMBERMENT INSURANCE The NICA-sponsored $10,000 Accidental Death and Dismemberment (AD&D) Insurance Policy is provided to Regular Members. List a beneficiary and a phone number below.

Beneficiary : _________________________ Phone : _____________

Applicant’s signature

Date

Signature of Credit Card Holder q I authorize NICA to charge the agreed amount listed above to my credit card information provided above. I agree I will pay for this purchase in accordance with the issuing bank cardholder agreement.

AUTOMATIC RENEWAL OPTION q I authorize NICA to make automatic renewal payments for my Membership using the credit card information above. I shall update NICA with all changes to payment information or my intent to cancel automatic renewal payments prior to my next renewal month.

National Independent Concessionaires Association, Inc. 1043 E. Brandon Blvd., Brandon, FL 33511 Time Sensitive Mail • May 2024 Issue