This Month’s Newest Members
Justin Agredano Fuego POS
South Pasadena, CA
Katherine Blake
Eli’s Magic Lamp Arlington, TX
Casey Boren
Lower Foods Richmond, UT
Savannah Bradbury, CCE
Concession Management Services Inc.
Maricopa, AZ
Jason Bramlette
Glittery LLC / Happy Cheeks
Face Painting
Cameron Park, CA
Shawn Brunk-Smith
Fair Concessions Auditing Lewisburg, WV
Robyn Burwell
Rebel Dove Design Abilene, TX
Tina Cantrell
Hot To Tot LLC
Garden City, ID
Timothy Chriss
Simplot Boise, ID
Travis Franks
Milo & Son Enterprises Inc Pilot Hill, CA
Jason Giandalia Minnesnowii
Savage, MN
Kevin Gilbert
Old Fashioned
Kettle Corn LLC
Spokane Valley, WA
Tim Holden
Great Lakes Cheese
Morris Plains, NJ
Frank Materdomini
Stepforward Dover, Florida
Richard Mei
Ventura Foods Clover, SC
Mike Mileham
Antique Images Millville, CA
Glenn Mitchell
Mitchell and Harmon LLC Brandon, MS
Brittany Myer
Tri Boba Tea
Plum City, WI
Niklas Norman
Barona Enterprises, LLC Rosevile, MN
Jeremy Osborne
O & O Enterprises DBA:
Cheese Love Grill Neosho, MO
Monica Passfield
Monica Passfield Concession Balboa, CA
Roger Pelayo
Umami Asian Bistro and Sushi LLC
Cary, NC
Tom Plouffe
Specialty Insurance LTD
West Haven, CT
Tim Ritzman
The Banana Man Lincoln, NE
Isaac Rousso
Rousso’s Concessions
Addison, TX
Joey Rousso Rousso’s Concessions
Addison, TX
Kurt Schneider
The Schneider Group / TruStep Health Jupiter, Fl
LC Scramlin
Oakland County Fair Davisburg, MI
Justin Shaw
Fugitive Art / Highermind LLC
Joshua Tree, CA
TJ Singh
Point Of Sale Guy Bellevue, WA
Larry Smith Kabobs Inc
Lake City, GA
Jerome Sorensen
First Choice Concessions LLC
Star Prairie, WI
Diana Strahan
DNS Evens, Inc
Paso Robles, CA
Janice Swain
Swain’s Pizza On A Stick, Inc.
Crystal River, FL
Ashley Sweeney
Core Food Service / Essity Henderson, NV
Nick Taulelle Taulelle Concessions
Saint Michael, MN
Tiffany Watts
Live Large Distribution, Inc. dba Amish Pretzel Company Elkhart, IN
Jason Wold
Wold Amusements
Virginia City, NV
Hai Bin Xie
Fresh Fruit Candy Davie, FL
Welcome to our 39 New Members! See page 37 for the Membership Contest. “Together We Can!”
This Month’s Member Renewals
Rodney Albers
Rodney & Lisa ‘’LTD’’ LLC Newcastle, OK (2013)
Michelle Allen, CCE
H&M Funnel Cake Express Inc Paradise, CA (2019)
Teddy Archer
Dynamite Kettle Corn Ukiah, CA (2023)
Dane Baldwin
D & D County Fair
Cinnamon Rolls Oakhurst, CA (2009)
Mark Baugher
Carousel Concessions
Middletown, MD (1999)
Sherry Bechler
Bechler Family Concessions
Dundee, MI (1998)
Lois Bender
A to Z Portion Control
Meats, Inc.
Bluffton, OH (2007)
George Bonnette
Tavern at the Park dba Bonnette Electrical, LLC
Orangeburg, SC (2024)
Julie Broetsky
Broetsky Foods, Inc. Fountain Hills, AZ (1995)
Ronald Burback
Fun Enterprises, Inc. Portland, OR (1997)
Steve Cable Bavarian Almond Shoppe Baltimore, OH (2000)
Jaimie Cameron
Brooklyn Fair Brooklyn, CT (2006)
Leon Carachilo
Carachilo, Inc.
Hawley, PA (2009)
Amanda Cornell
Houston Livestock Show Houston, TX (2023)
Jay Wells, CCE, President
PRESIDENT’S MESSAGE PRESIDENT’S MESSAGE Affordability—More Than a Buzzword
If you didn’t make it to the 2025 NICA Marketplace in Las Vegas, you missed out. Your NICA organization was “Shining Bright!” You missed out on learning what impact our Industry has on our economy, courtesy of the new IAFE Economic Impact Study. And let me tell you it is big—it’s billions of dollars! Now that I have your attention...
You would have learned about LLCs, how Social Media is like a two-sided coin (it can be very helpful or it could harm you), learned about our newest NICA Benefit with Performance Foodservice, maintaining our mental health, how to speak publicly, purchasing your next Concession Trailer, attracting guests, how to be found on the Fairgrounds, how AI may save you time and simplify your work, how you grow your business, and what’s working in Commercial Exhibits. From the Opening and Closing General Sessions and our “How To” Workshops, to the “Chat & Chew” Roundtables, Educational Sessions, and Trade Show, NICA Marketplace kept everyone interested, engaged and communicating “Together!”
The buzzword during the convention and for the next year will be “Affordability.” When a party of one spends $20 to park and $20 for admission, that’s too high. When a person pays $25 for a Turkey Leg and $16 for a Funnel Cake, that’s too high. When a Concessionaire is asked to pay 25-30% of their gross sales to the Fair, that’s too high. If we cannot work together to reduce or curb this current trend, we may be pricing ourselves out of work. In fact, the public is encouraging Fairs
Protesters were a common sight outside some Fairs due to higher pricing on parking, products, and services
and Vendors to work together to make it more affordable, too. “Together We Can!”
The Fair is telling us the #1 reason people come to the Fair is for the FOOD! Should we be so expensive when a patron wants to come after work to relax, see some friends, and have a beer or some food? They have many choices, one of them being the local tavern where they don’t charge to park or to enter the place of business.
Instead, let’s support a perception that the Fair is affordable by working on our quality, pricing, and programming together. Some of the reasons our guests perceive the Fair is unaffordable may be driven by the fear of uncertainty.
Social media is another component that could influence the consumer’s perception that “the Fair is too expensive.” The Fair needs to tell their own story, the Vendors need to tell their own story. Some social media gurus are just trying to build their following, trying to get attention, or trying to get those “likes” by repeating negative stories that may not have the Fair’s best interests in mind. While we should listen to our Fairgoers, we shouldn’t listen to those influencers in search of views. Don’t hand the telling of our story exclusively over to social media. The Fair and Vendors need to be in control of their stories.
As Concessionaires, we gladly participate in promotions that bring value to smaller portions and slow days, as well as participate in group buying programs to lower our cost of supplies. For Fairs, some good ideas I have heard for building attendance are Blue Ribbon or Coupon Books offering discounts on Food, Games, Rides, and Commercial purchases. These offerings are voluntary not mandatory. Some Fairs have a combined admission and ride pass for multiple days called a Mega Pass package. This could result in patrons coming day-after-day for the duration of the Fair, only paying for parking, food, and drink purchases. This is how one Fair prepared to sell over 20,000 Mega Passes before and after
OFFICERS
President: Jay Wells, CCE
1st VP: Stacey Pittroff-Barona, CCE
2nd VP: Michelle Allen, CCE
Secretary: Sandy Class, CCE
Treasurer: Bary Bunts, CCE
DIRECTORS
Brandy Arredondo, CCE
Jacqueline Bradbury, CCE
Phil Delahoyde
Bryan Enloe, CCE
Dan Lusenhop
Nathan Vandewarker
Mickey Venegas, CCE
Daryl Whicheloe, CCE
Trent Wilkes, CCE
PAST PRESIDENTS’ COUNCIL
Kim Barr, CCE
Vincent Nelson, CCE
Daryl Whicheloe, CCE
Sandy Class, CCE
Don Delahoyde, CCE
Kathy Ross, CCE
Dan Lusenhop
Dominic Palmieri, CCE
Paulette Keene, CCE
Joe Potillo, Jr.
Greg Miller, CCE
Tom Sattler, CCE
Russ Harrison, CCE
Richard Busse, CCE
Tom Hodson, CCE (Deceased)
Jim Hodson, CCE (Deceased)
Tim O’Brien, CCE
Ron Smith
Adam McKinney, CCE
Mike Pence, CCE
Jack Woods, II, CCE
Bob Hallifax, CCE
Frank Parnell, CCE
Larry Orme (Deceased)
Larry Sivori
Rich Wright
Bill McKinney, CCE (Deceased)
Arthur Pokorny, Jr.
Gene O’Brien, CCE (Deceased)
STAFF
Executive Director : Rey O’Day
Communications Manager & NICA News Editor : Jesse Willard
Senior Event & Project Manager:
Ann Menchen
Membership & Office Assistant:
Mary Vega
Commercial Exhibits Council Coordinator : Jeff Thornberry, CCE
East Council Coordinator :
John Juliano, CFE
Midwest Council Coordinator :
Dennis Larson, CFE
West Council Coordinators : Don Delahoyde, CCE & Julie Dunn
NICA FOUNDATION
President: Audrey Poole
VP : Daryl Whicheloe, CCE
Secretary : Rey O’Day
Treasurer : Kathy Ross, CCE
Michelle Allen, CCE
Reilly Berk
Carmel Dyer-Pittroff, CCE
James McConnell
Vincent Nelson, CCE
Stacey Pittroff-Barona, CCE
Larry Sivori
Ron Smith
COMMERCIAL
EXHIBITS COUNCIL
Nancy Chapman
Nathalie Harrington
Christopher Nielsen
Edward Reeder, Sr.
Ryan Rickey
James Toler
Denise Warner
David Webster
Diana Wolf
EAST COUNCIL
Bary Bunts, CCE
Ryan Collmer
Whitney Fraleigh
Robert Groscurth
Ryan Hagy
Vito Marotta
Gino Orlandi
Patty Tessari
Michael Zdebiak, Jr.
MIDWEST COUNCIL
Connie Boesen
Chad Kolar
Bruce Kozelou
James McConnell
Richie O’Neil
Matt Ribar
Mickey Venegas, CCE
WEST COUNCIL
Carmel Dyer-Pittroff, CCE
Rodney Fazackerley, CCE
Alan Harrington
Gigi Horowitz, CCE
Miki Martin, CCE
Kevin Peck, CCE
Albert Valadez
Gus Whicheloe, CCE
Nick White, CCE
As a vendor, you bring flavor and fun to every event. But serving the public also brings risks; accidents or property damage can happen when you least expect them. Don’t let liability concerns spoil your success! K&K’s Vendor Liability Program is designed just for concessionaires like you. Join thousands of vendors who trust K&K to keep their businesses safe.
DIRECTOR’S VOICE DIRECTOR’S VOICE
Mickey Venegas, CCE, Director
When I think back on where my story began, it feels like a long, winding road filled with family, hard work, and a lot of Tacos. My roots in this Industry stretch all the way back to my grandparents, who fed migrant workers out of their home in the 1950s. They didn’t have much education or money, but they had a strong work ethic, big hearts, and a talent for cooking. That simple combination carried through the generations—from my parents’ restaurant in the 1970s, to the trailer I rebuilt with my own hands in 1978, to the business I run today.
Like many Concessionaires, I didn’t follow a straight path. When I was young, I was hooked on the excitement of the local Carnival rolling into town. I helped a lady make Lemon Shake-Ups and Corn Dogs and thought I had the best job in the world. Later, a family friend pushed me—quite bluntly—to stop “messing around” and build my own trailer. That moment lit a fire in me. I bought a beat-up trailer for a thousand dollars, gutted it, rebuilt it piece by piece, and started selling 25-cent Tacos at small Fairs. That first three-month season, I grossed $36,000, and suddenly I knew I had found my path.
Over the years, my operation grew from a seasonal business into a year-round one. In 2001, I opened Mickey’s Massive Burritos, and this February we’ll celebrate 25 years. The trailer and
Proud to Serve
the restaurant now support each other—customers who try us at the Fair come to the restaurant, and folks who know the restaurant stop by our trailer at events. It’s been a good marriage of both sides of the business.
But none of that growth happened alone. When I attended my first NICA Convention, I realized how much bigger this Industry could be. I met people who treated me like family from the moment I walked in the door. Fellow Concessionaires were willing to share their stories, answer questions, and offer help without hesitation. I’ve worked in other industries, and I’ve never seen camaraderie like this. It’s still the greatest benefit NICA has to offer.
That sense of connection is why I eventually stepped into leadership. Daryl Whicheloe, CCE, Past President, encouraged me to join the Midwest Council, and once I became involved, I realized the Midwest wasn’t as active as the East and West. That challenge motivated me. With the help of great people in Illinois and beyond, we’ve grown our gatherings and brought more visibility to NICA in this region. Serving on the Council and now on the Board has given me a deeper understanding of what we do behind the scenes—and a stronger commitment to helping our members succeed. I proudly earned my CCE Designation at NICA Marketplace this year to reinforce these values.
A big part of that work is mentoring the next generation. I love hiring young people, many of whom I coached in track. Athletes are natural go-getters, but they also need guidance. Today’s employees don’t respond to yelling like we did in the 70s—you have to speak their language. I use simple analogies they understand: keeping the trailer ready is like getting ready for prom. You clean up, you prepare, and you put your best self forward. I push them to think on their feet, to prioritize the most important task, and to take pride in what they do. Seeing one of my longtime employees earn a NICA Foundation Scholarship and go on to Law School reminds me why this work matters.
This season of life has brought a lot of reflection. Three years ago, I survived a shooting
Mickey with his first Food Concession Trailer Business, lovingly named The Little Pinto Bean on Wheels
that nearly cost me my life. I don’t bring it up often, but I mention it because it changed the way I look at every day. I’m grateful to still be here—to keep building this Concession Business, serving on this Board, and being part of this incredible Industry Family. As we head into the holidays, I’m thankful for my own family, my NICA family, and the many blessings God has given me.
Looking ahead, my goal is to continue helping the Midwest grow—to make our gatherings
stronger, raise awareness of our benefits, and support new members the same way others supported me. Bigger isn’t always better, but growth keeps us learning, moving, and staying excited for what’s next. I’m ready to keep working, keep serving, and keep contributing wherever I can.
Thank you for allowing me to be part of your NICA community. I’m proud to serve, proud to grow with you, and proud to be here for another season. As I have grown to learn, “Together We Can!” ▲
Mickey’s Massive Burritos today at the Illinois State Fair
Mickey Venegas and his Mickey’s Massive Burritos team
RIFFING WITH REY RIFFING WITH REY
The Fair and Event Industry teaches us that life rarely goes according to plan. But if you keep your wits, trust your instincts, and lean on the people who love you, you can turn even the most unexpected moment into “magic!”
cautious in their spending habits than they were six months ago. This was reported over three years ago and its truth is still consuming much of our conversation. The compound inflation rate is the highest it has been since the 1980s. Being faced by this reality, we held a General Session that asked, “What are the most concerning topics in our Industry for you?” The top-of-mind answers from our Commercial Exhibitors were:
• Affordability of Space
• Ability to Obtain Products
• Lack of Diversification
• Attention from Management
The answers from our Food and Beverage Owners were:
• Affordability for the Guests
• Rising Cost of Products
• Security
• Number of Guests vs. Number of Vendors
• Guests (Volume vs. Over-Fooding)
The answers from Fair Staff Attendees were:
• Affordability of Entire Experience
• F&B Reason Coming vs. F&B High Pricing
• Narrative from Media
• Acquiring Commercial Vendors
The other pressing topic is the Volume of Daily Attendance at events. We are a Volume Industry in which the daily attendance determines the net profit of an event, not the total event attendance. Are we looking for a different customer base or are we looking to make the experience more affordable for our current core customer base? What encourages them to return several times and to stay longer? How are we providing quality, value and higher than expected service? Our Fair Guests
are rarely in the conversations and meetings where we make decisions that affect them; therefore, if we want to keep them, we must ALL become their full-time advocates when they are not present. If / when we make decisions for our own convenience at the expense of the Fair Guest’s Experience, we must stop doing it. As Warren Buffet, retiring Berkshire Hathaway CEO, wrote in his last letter to shareholders, “Kindness is costless, but also priceless... it’s hard to beat the Golden Rule as a guide to behavior. Do unto others as you would have them to do unto you!”
At both NICA Marketplace and IAFE we engaged in sessions regarding “Dollars and $ense.” Let’s all share our ideas small or large to create Affordability. We don’t need to all agree on them, or use all of them, but we do need to get serious about doing some things that make it clear to our customers that we are listening to them. While it appears that if 20 people pay $10 or 10 people pay $20, it is a wash… it is not. In the People-Event Industry, growth opportunity is represented by the increase in the number of people attending per day. The question to ask is “Did we make more money because we charged more or because we served more people?” The answer is a shared, collaborative responsibility.
The Fair and Event Industry teaches us that life rarely goes according to plan. But if you keep your wits, trust your instincts, and lean on the people who love you, you can turn even the most unexpected moment into “magic!” Our secret sauce is that WE know how to make a way out of no way. Let’s return the “magic” to our Guest Experience by working on this “Together!”
Good Cheer,
Past Presidents Sandy Class, CCE and Vincent Nelson, CCE with Rey O’Day, Executive Director, in the Trade Show
Rey O’Day celebrating with Beverly George, CCE, Mickey’s Massive Burritos, who earned her CCE Pin this November
Congratulations to the Wilkes Concessions Family
We are thrilled to celebrate the arrival of our first NICA Board of Directors baby! Congratulations to Katie and Trent Wilkes, NICA Director, on the birth of their son, Benson Allen, born on October 29, 2025 at 9:12 AM. Weighing in at around 8.5 pounds, Benson is the newest and most adorable member of the Wilkes Concessions Family. Katie said, “We are overjoyed that our sweet boy, Benson Allen, made his way into the world. Thank you everyone who has been praying and checking in on us.” Welcome to the NICA community Benson! ▲
Share Your News, Photos & More on NICA Live!
Have you joined us yet on NICA Live? NICA Live is focused on bringing live communication to the forefront of NICA. Scan this QR Code or visit facebook.com/groups/nicalive to join! We look forward to seeing your news, photos, and more. ▲
Thoughts From a
This month’s CCE Statements are from our latest batch of CCE Recipients: Horst Schacht, CCE, German Specialty Food, and Tyler Schacht, CCE, Global Event Technology, from Fort Morgan, CO.
Horst Schacht, CCE
CCE Earned in 2025
What is the CCE Program?
The Certified Concessionaire Executive Program was developed to recognize the professionalism of Concessionaires, with the title representing a deep understanding and respect for the Fair and Festival Business and indicates that the titleholder will perform at their highest ability. The applicant must have a minimum of
seven years as an Owner or Chief Operating Manager of an Independent Concession Business and be a current member of NICA, at least one State Association, and of one of the following associations: CAFE, IAFE, IFEA, and/or OABA. The applicant must then complete a questionnaire and submit a philosophy of communication and management, along with other requirements. Visit www.nicainc.org/CCE to learn more and apply. ▲
Meet the Candidates Meet the Candidates
Meet the Candidates seeking election to the 2026 NICA Board of Directors. We appreciate their commitment to serve NICA Members with their time, resources, and leadership. Their biography and nomination statements are below, along with each Candidate’s answers to four important questions regarding challenges facing Concessionaires, their solutions to these challenges, and NICA’s future:
The Apple Cart • Ellsworth, OH Bary Bunts, CCE
My journey in the Concession Business began at the age of eight, selling Sno-Cones for my father. Today, I proudly own and operate The Apple Cart, a business he founded in 1955. I assumed full responsibility for daily operations after his untimely passing in 1996. Since then, I have expanded our reach into seven states, including regular participation in four State Fairs.
Before returning full-time to the Family Business, I earned degrees in Electronic Technology and Business Management. I also worked in the Commercial Sound, Lighting, and Video Industry, obtaining my FCC General Radiotelephone Operator License along with several other certifications.
I have had the honor of serving on the NICA East Council for six years, including three years as its Ex-Officio Board Representative. During this time, I’ve also held the positions of Secretary and currently serve as Treasurer. In addition to NICA, I am an active member of the Pennsylvania State Showmen’s Association, IISA, Florida Federation of Fairs, IAFE, OABA, and several model train collecting organizations. With decades of hands-on experience in the Industry and six years of leadership within NICA, I believe I can continue to be an asset to the Board. If elected, I will remain committed to strengthening relationships among our Members, Suppliers, Sister Organizations, Fairs, and Events. I would be honored to continue serving our community. Thank you for your consideration!
What is the most important challenge facing Concessionaires today?
Keeping our Fairs and Events relevant, engaging, and profitable for all parties involved.
As a Board Member, how would you help overcome this challenge?
By working closely with our Sister Organizations, Carnival Operators, Fairs, and Event Organizers to develop new ideas and collaborative promotions. I believe we must embrace innovation while preserving the traditions that define us—highlighting the uniqueness and diversity of the Food and Entertainment experiences we bring to the public.
Where do you see NICA in five years?
I see NICA with a larger, more engaged membership, an expanded leadership base, and stronger relationships throughout the Industry—built on trust, collaboration, and shared success.
What would you plan to help NICA get there?
I would continue building on the strong foundation already in place by encouraging more members to step into leadership roles and contribute their ideas, skills, and experience. By empowering one another, we strengthen our organization and ensure the longevity and vitality of our Industry.
Ryan Collmer
Meatball Factory • Cape Coral, FL
At 16, I joined my girlfriend Nichole’s family, working weekends in their Fair Concession Business, not realizing it would shape my future. What started as a weekend job became a passion as I embraced the community and tradition of Carnival life. After college, Nichole and I married, hit the road to join her parents’ business, and never looked back. Guided by my in-laws’ mentorship and showmanship, we built a thriving business rooted in family and hard work. Now, with our three daughters, we’re proud to carry on the legacy and share the magic of the Fair for generations to come. Having served my community on NICA’s East Council for many years, I am ready to run for the NICA Board of Directors. Thank you for your support!
What is the most important challenge facing Concessionaires today?
The future is the single most important challenge facing us today. It’s obvious, pricing is driving our future customers out. Employees are pushing us back from succeeding more into our future endeavors. And lastly, our future generations are not getting the support they need for longevity in this business.
As a Board Member, how would you help overcome this challenge?
I’d start with uniting our other organizations within this Industry. We have a multi-billion dollar Industry as a whole and I believe that we are not using it to our fullest potential. By uniting all of these organizations, we can create a better stronghold that can pave the way for the future.
Where do you see NICA in five years?
I believe that NICA is behind the times and we need to create an organization that is new and innovative. We need one that is attracting the younger generation, making them feel proud to be part of something that will help them into their future success. In five years, I see a totally different direction. What would you plan to help NICA get there?
Start with IAFE to get the Fair’s understanding what will drive our futures—not only our customers but our younger Concessionaires, too. We can all work together to shape a bright future for all of us.
Vincent Nelson, CCE
Vinnie’s Fine Foods • Kingston, NY
My name is Vinnie, and I am a Third-Generation Concessionaire. My family has been in the business since the late 1950s, when my grandfather, Ernest Navarra, started with a pushcart on the streets of New York. Over the years, the business has grown and changed. In 2001, I left my parents’ business and, with my future wife, started Vinnie’s Fine Foods. Now, 24 years later, we have two children who work in our stands. I’m not sure if they will continue in the business, but it has provided a wonderful lifestyle for our family and many great memories. I’ve enjoyed giving back to this Industry, not only with my time, but also through donations. Linda and I have proudly supported many scholarship programs and sponsorships that help strengthen and grow the Fair Industry we love. I have previously served as Past President and I am now proudly serving as a Trustee of the NICA Foundation. If elected, I would love to serve NICA again as a Director
What is the most important challenge facing Concessionaires today?
For me, labor remains the biggest challenge. While I am fortunate to have a core group of dedicated employees, there simply aren’t enough of them to meet the growing demands of our business.
As a Board Member, how would you help overcome this challenge?
I would advocate for improvements to the H-2B Labor Program and explore additional initiatives to help Concessionaires recruit and retain qualified workers. This includes collaborating with Industry partners to identify new labor sources and developing programs that make our field more appealing.
Where do you see NICA in five years?
This is a challenging question, as the Industry is evolving rapidly and the cost of doing business continues to rise. While it is difficult to predict exactly where things will be in five years, my hope is that NICA will remain strong, adaptive, and responsive to the needs of its members. What would you plan to help NICA get there?
Through hard work and dedication, I would strive to grow NICA’s membership, increase funding for
Phil Tommy Julie Gina Andy Lynn
Hitting Drives in Raleigh
The East Council wants to extend our thanks to the many NICA Members who joined us at our second annual event at Drive Shack on October 14th in Raleigh, NC, prior to the opening of the North Carolina State Fair. Like last year, many of our members used the night as a way to treat their staff in thanks for a long year of hard work, and the fun and excitement circled the event all evening. Despite hours of gridlock traffic due to a sold out concert, we still had a very successful event and appreciate all who were able to attend! In total, we sold out all of our bays (again) and had an amazing 80 attendees show up to eat, share, and play.
Congratulations to those who won prizes and thank you to the event’s generous sponsors, who contributed to the night’s success. Special thanks to the East Council’s Bary Bunts, CCE, Whitney Fraleigh, Gino Orlandi, and Patty Tessari for their support, as well as the North Carolina State Fair for donating a camping space to raffle off. Congratulations to Kay Fairlie, KB Foods, who won! It was wonderful to see so many familiar faces come together to enjoy a night of fun, fellowship,
and friendly competition. Your energy and spirit truly celebrate the NICA theme of “Together We Can!” The East Council is excited about the positive impact this event continues to have, and we look forward to more opportunities to connect and grow together in the future. Stay tuned for our Save the Date for Bowling Night in West Palm, coming up in late January. Once again, thank you to our members for coming out before the Fair and hitting some drives with us in Raleigh! ▲
Starting off the event by hitting some practice drives!
Rich Olsen, The Apple Cart, Patty and Tony Tessari, Layton’s Concessions, and Ian Habeck, The Apple Cart
Kay Fairlie with one of her prizes
You never know what you’ll win at a NICA Gathering!
Michelle and Gino Orlandi, East Council, with the rest of the Poppie’s Concessions Family
Russ Harrison, CCE, Past President, won the NICA Marketplace Registration
Joe Potillo, Past President, swinging his golf club
What an Amazing 4th Event!
Over 48 hours, Commercial Exhibitors, Concessionaires, Trade Show Exhibitors, and Fair Management gathered once again at the Tuscany Suites and Casino in Las Vegas to share ideas, networking, products, and services at NICA Marketplace “Together!” This year’s 4th Annual Event featured a Non-Exclusive, Expanded Trade Show with 49 Exhibitors, 18 Educational Sessions led by Hands-On Event Industry Thought Leaders, 23 Roundtable Topics, 11 “How To” Workshops, and abundant Networking Opportunities where all could appreciate that we are customers of each other and “Together” we share a Fair Guest to serve. New for 2025, attendees could join a CPR Certification Class on Sunday, sponsored by the NICA Foundation, and a special Sysco-Las Vegas Warehouse Tour on Wednesday, which included lunch and a peek behind the scenes. Extra special thanks to Sysco, who sponsored Sunday’s Volunteer Dinner as a way to thank the
people who helped make this event a success. Monday morning began with Coffee and Tea Service, sponsored by Southern Oregon Food and Beverage, as attendees gathered for the Opening General Session, “Shining Bright!” sponsored by Kim Barr, CCE, Past President, and Rey O’Day, Executive Director. Jay Wells, CCE, President, Kim, and Rey welcomed attendees to the event, introduced NICA Leadership and Benefit Partners, heard greetings from 2025 Scholarship Recipients, and awarded the 2024 Good Neighbor Award to Jennifer Murad on behalf of the Antelope Valley Fair and Event Center. Next, Tina Hollis, Fiserv / Clover, introduced Keynote Speaker Mark O’Shea, Noise New Media. His presentation, “Artificial Intelligence is Here to Stay!” demonstrated how rapidly evolving digital tools can enhance marketing, simplify operations, and unlock opportunities for businesses of every size.
Mark’s examples showed how AI can help Vendors communicate faster, refine messaging, and build visibility across emerging platforms.
Wells, CCE, President, presenting the Good Neighbor Award to Jennifer Murad, Antelope Valley Fair and Event Center, during the Opening Session
, reminiscing with NICA’s Executive Director Rey O’Day during her “Riffing”
O’Day
and Jared
Rey
, Executive Director,
Hanselka, Sysco, reminding the attendees to address the person who isn’t in the room: “the Fair Guest”
Jay
Greg Miller, CCE, Past President
Mark O’Shea, Noise New Media, delivering the Keynote Address, “Artificial Intelligence is Here to Stay”
Jay Wells, CCE, President, giving his welcoming speech to a full house during the Opening General Session
Rey O’Day, Executive Director, with Sysco’s Lynn Schepers, Jared Hanselka, and Jonathan Morrow at Sunday’s Volunteer Dinner
Jan Gary, CCE and Karen Gary, JK Dots, speaking during “Changing Tastes”
Michael Wedaa, Augmentus, letting the audience in on some important “Corporation and LLC Secret Strategies”
Agredano, Fuego, stating that “Knowing Your Data Makes a Difference at Your Bottom Line”
Monday’s Educational Sessions, sponsored by Coca-Cola, Fare Foods, Fiserv / Clover, Hummel Group, Mami Churros and Creamery, Rickey’s Jerky, and Webster Enterprises, dived into topics that touched every corner of the Fair and Event ecosystem. In “Changing Tastes of Fair Guests and Nutritional Diversity,” Moderator Kim Barr, CCE, Pacific Crest Concessions, led Panelists Jan Gary, CCE, and Karen Gary, JK Dots; Jim Swain, Pizza on a Stick; and Vincent Nelson, CCE, Vinnie’s Fine Foods, in a discussion about the rise of bold flavors, social-mediadriven food trends, and the growing demand for allergy-friendly, gluten-free, and dairy-free menu options. Next door, Michael Wedaa, Augmentus, guided attendees through “Corporation and LLC Secret Strategies,” sharing his expertise in corporate structure, tax planning, workforce organization, and long-term financial strategy. Down the hall, “What’s Working in Commercial Exhibits,” sponsored by Webster Enterprises and moderated by Jeff Thornberry, CCE, Commercial Exhibits Council Coordinator, featured contributions from Carrie Fraley, Sonflower Productions; Lilia Kenneally, Kern County Fair; Tara Nunley, Chapman Fashion International; and James Romer, CFE, Iowa State Fair, who
Lilia Kenneally discussing “What’s Working in Commercial Exhibits” at Kern County Fair
Hannah Falkosky, Eventeny, sharing “How To” make the best use of the popular event-planning platform
examined the latest merchandising, display, and retail engagement trends that are making waves.
As the morning continued, attendees explored sessions such as “Keeping Balance for the Fair Guest, Fair, and Vendor,” moderated by Rey O’Day, Executive Director, who welcomed Don Hillman, Hillman Consulting; Dennis Larson, CFE, Minnesota State Fair (retired); John Juliano, CFE, Mellowship Entertainment; and Daryl Whicheloe, CCE, Southern Oregon Food and Beverage, to explore how thoughtful layouts, product variety, and Vendor oversight ensure a fair and functional event experience. At the same time, Justin Agredano, Fuego, offered practical instruction in “Knowing Your Data Makes a Difference at Your Bottom Line,” helped attendees understand ways to use ticket turnaround, order averages, sales mix, and profitability metrics to make smarter daily decisions. Meanwhile, our “How To” Workshops kicked off with Hannah Falkosky, Eventeny, who introduced “How To” start out with the Eventeny platform in a concise workshop designed to help Vendors and organizers streamline submissions, communication, and application management. James Judkins, JKJ Workforce, followed this with timely “Labor and Legislation Updates” on
Justin
Dennis Larson, CFE, Midwest Council Coordinator, and the Panel in “Keeping Balance for the Fair Guest, Fair, and Vendor”
topics like H-2B and P-Visa Programs, filing timelines, and any potential changes in 2026.
After an exciting and educational morning, over 250 attendees gathered for our signature “Chat & Chew” Roundtable Discussions, sponsored by gocashless and the San Mateo County Fair. Moderators Rachael Lough, CFE, Ohio State Fair, and Donna Ruhm, San Diego County Fair (retired), helped guide conversations across 23 rotating tables covering topics as varied as Multiyear Agreements, Sustainability, TikTok/Instagram Strategies, Labor Recruitment, Combo Meals, and Payment Options. With Box Lunches in hand, participants cycled through multiple discussions, trading ideas, challenges, and practices that will inspire future solutions.
Monday afternoon continued with sessions like “Growing Your Business from One to Many,” moderated by Sandy Class, CCE, Tavern at the Park, with Panelists Lenny Freund, Freund Family Foods; David Webster, Webster Enterprises; and Nate Janousek, Fun Biz Concessions, who offered real-world stories about scaling operations. In “Tools That Make Us More Successful,” Moderator Jay Wells, CCE, Wells Concessions, invited Carmel Dyer-Pittroff, CCE, The Original Australian Battered Potatoes;
James Judkins, JKJ
Workforce, providing “Labor and Legislation Updates”
John Hanus, Entegra; Tina Hollis, Fiserv/Clover; and Nate Romig, Cellular Sales, to demonstrate innovations in line control, buying programs, POS tools, and connectivity solutions like Starlink. “Being Found by the Fair and the Fairgoer,” led by Moderator Amanda Schlatre, CFE, Houston Livestock Show and Rodeo, with Panelists Whitney Fraleigh, Fluffy’s Hand Cut Donuts; Nathan Vandewarker, Maverick Concepts; Denise Warner, Happy Cheeks Face Painting; and Maria Zaffuto, Fairology, offered strategies for strengthening business visibility and leveraging promotions, influencers, and social media. “Attracting, Converting and Delighting Guests,” led by Justin Prestidge, Custom Trailer Pros, taught attendees that business success is not a guessing game—it is intentional— and it all starts with an idea that can be built upon over time. Next, “The Practicality of AI: How To Use ChatGPT” featured Moderator Bary Bunts, CCE, The Apple Cart, and Panelists Ryan Rickey, Rickey’s Jerky; Alan Harrington, We Have Your Flag; and Morgan Stremmel, CCE, Top Notch Concessions. They have all utilized AI in both their professional and private lives to great success and passed on some of that knowledge to the group. Meanwhile, “A Conversation with
Rachael Lough, CFE, Ohio State Fair, and Donna Ruhm, San Diego County Fair (retired)
NICA Marketplace attendees discussing 23 important and timely topics during the “Chat & Chew” Roundtable Discussions
Roundtable Discussion Moderators
Lenny Freund, Freund Family Foods, on “Growing Your Business from One to Many”
John Hanus, Entegra, highlighting NICA Benefits during “Tools That Make Us More Successful”
Whitney Fraleigh, Fluffy’s, relating her experience in “Being Found by the Fair and the Fairgoer”
Justin Prestidge, Custom Trailer Pros, advising on “Attracting, Converting, and Delighting Guests”
Ryan Rickey, Rickey’s Jerky, doing his part in “The Practicality of AI”
Dan Mourning, New Mexico State Fair, having “A Conversation” with James Romer, Iowa State Fair, and Gene Cassidy, CFE, The Big E, hosted by Pam Simon, CFE, Minnesota State Fair
A view of the packed NICA Marketplace Trade Show Floor, where attendees enjoyed its festive décor, a Happy Hour, a “Meet, Greet & Eat” Lunch, and expanded options for networking opportunities
for many Trade
like
and
Patrick Ward, Drawn Together, drew caricatures
Show attendees,
Kelly Dohse
Carrie Obradovich, Wisconsin State Fair
Laudia Dennis, Yambala Designs, showcasing her beautiful jewelry
Ben Turner and Christopher Colovos, Edward Don, speaking with NICA Member Kristine Richie, Mary Lou’s
Audrey Poole with her Fare Foods Booth Staff including Jeff Nelson, Doug Morgenstern, Ron Smith, and Marsha Morgenstern
The NICA Marketplace Trade Show “Ticket” Cutting: Bary Bunts, CCE, Treasurer; Mickey Venegas, CCE, Director; Stacey Pittroff-Barona, 1st Vice President; Kim Barr, CCE, Past President; Jay Wells, CCE, President; Brandy Arredondo, CCE, Director; Sandy Class, CCE, Director; Phil Delahoyde, Director; and Daryl Whicheloe, CCE, Director
Gene Cassidy, CFE; Dan Mourning; and James Romer, CFE,” hosted by Pam Simon, CFE, Minnesota State Fair, treated attendees to insights from seasoned Fair leaders on vision, legacy, and philosophies that anchor successful event management. Not to mention a few laughs!
Monday evening’s NICA Marketplace Trade Show and Happy Hour Reception, sponsored by Berk Concession Supply, Cellular Sales, Entegra, JKJ Workforce, and Performance Foodservice, opened with a “Ticket” Ribbon Cutting that welcomed attendees to an energetic Trade Show Floor of 49 Exhibitors. With tasty hors d’oeuvres in an expanded layout and familiar faces around every corner, the Trade Show Floor’s design encouraged networking, exploration, and conversation with others in the Industry.
Tuesday’s Educational Sessions were sponsored by Fare Foods, Hummel Group, Schantz / Craftsmen, and Webster Enterprises. The morning opened with a Keynote from Dr. Ryan Davis, Mind Health Institute, whose presentation on “Maintaining Our Mental Health,” delivered via Zoom, on behalf of the Grayson Murray Foundation, emphasized the importance of emotional resilience and wellbeing in a highdemand Industry. His 11 Lessons resonated
deeply and set a reflective tone for the day.
Following the Keynote, the session paused for an emotional tribute to Linda Frisco and Jessica Gottsche, led by Vincent Nelson, CCE, Past President, honoring their contributions to NICA and acknowledging the lasting imprint they left on the organization. John Juliano, CFE, Gene Cassidy, CFE, Rey O’Day, and Whitney Fraleigh, East Council, were among the many who shared their memories of these beloved Staff Members.
After the tribute, attendees transitioned into the “Making Connections” General Session, sponsored by Sysco. This interactive experience seated attendees in Colleague Thought Groups, split into Fair Staff, Food and Beverage Vendors, and Commercial Exhibitors, to explore shared challenges and discuss emerging Industry needs in a roundtable setup. Roundtable Moderator Rey O’Day, Executive Director, guided a fruitful discussion, based on Industry-related questions.
Afterwards, the group split for some morning breakout sessions. Rachael Lough, CFE, Ohio Expo Center & State Fairgrounds, presented the “2025 IAFE Economic Impact Report Summary,” offering insight into the scale and influence of Fairs across the nation. At the same time on the Trade Show Floor, “Flash=Cash!” brought
Pam Simon, CFE, Minnesota State Fair, teaching the “Art of Selling” with the help of her guests Borjan and Tina
Rachael Lough, CFE, Ohio State Fair, giving the “IAFE Impact Report Summary”
Colleague Thought Groups pondering the answers to important Industry questions with Fair Management, Commercial Exhibitors, and Food and Beverage Concessionaires
Carrie Hayes, Performance Foodservice, giving a great “How To” on signing up
Nick White, CCE, White’s Concessions, helping others find their public speaking style
Vincent Nelson, CCE, Past President, remembering Jessica Gottsche and Linda Frisco during their tribute
Nathan Vandewarker, Director, speaking during the “Dollars and $ense” Symposium
Jay Wells, CCE, President, Rey O’Day, Executive Director, and Stacey PittroffBarona, CCE, 1st Vice President, sharing a laugh in the Closing Session
Jeff Thornberry, CCE, Commercial Council Coordinator, delivering his Keynote, “Unshakable”
Jay Wells, CCE, President, Stacey Pittroff-Barona, CCE, 1st Vice President, and Rey O’Day, Executive Director, with Super Bowl Experience Winner Horst Schacht, German Specialty Foods Congratulations Horst!
Moderator Jeff Thornberry, CCE, together with Panelists Scott Norton, OCC Signs, and Jeff Stevens, Action Lighting, for a sensory-rich look at how Vendors can stand out through lighting, graphics, movement, and sensory engagement. The “Meet, Greet & Eat” Trade Show Lunch followed, allowing attendees to visit Exhibitors, strengthen Vendor relationships, and recharge.
“How To” Workshops followed, with “How to Sign Up” featuring Jared Hanselka, Sysco, Carrie Hayes, Performance Foodservice, and Audrey Poole, Fare Foods; “How to Purchase a Concession Trailer,” with Jason Miller, Schantz / Craftsmen; “How to Sell” with Pam Simon, CFE, Minnesota State Fair, Borjan Jaksic, Boki Food Sales, and Tina Butler, X M Beauty; and “How to Find Your Style of Public Speaking,” with Nick White, CCE, White’s Concessions.
The “Dollars & $ense” Symposium, moderated by Rey O’Day, Executive Director, brought everyone back into the same room as they shared ideas in a fast-paced format. The session encouraged candid dialogue and creative thinking. Maybe even a few tears!
The Closing General Session, sponsored by Jay Wells, CCE, President, and Stacey PittroffBarona, CCE, 1st Vice President, offered a celebratory finish to Marketplace. Greetings
from additional 2025 Scholarship Recipients kicked off the session, followed by continued recognition of Industry accomplishments. The 2025 Good Neighbor Award was presented to Rachael Lough, CFE, on behalf of the Ohio Expo Center and State Fair and NICA Certified Concessionaire Executives were acknowledged: Beverly George, CCE, Horst Schacht, CCE, Tyler Schacht, CCE, Kevin Peck, CCE, Mickey Venegas, CCE, and Gus Whicheloe, CCE. The Keynote, “Unshakable: Building Resilience in Times of Change,” was then delivered by Jeff Thornberry, CCE, reminding everyone of the importance of adaptability in an increasingly unpredictable world. The crowd eagerly awaited the announcement of the Free Sweepstakes Winners and Super Bowl Experience Drawing Congratulations to our winners! To conclude, Jay Wells, CCE and Stacey Pittroff-Barona, CCE led a Champagne Toast, sponsored by Giant Ride and The Original Australian Battered Potatoes, inviting all to enjoy festive bites and fellowship to close out the Industry Excellence Reception. In 48 hours our attendees networked with colleagues, discussed practical solutions, enjoyed storytelling, and returned enriched. Join us November 8–11, 2026 at the next NICA Marketplace, where we’ll be “Together!” again. ▲
Jay Wells, CCE and Stacey Pittroff-Barona, CCE closing out the event with a toast
Rachael Lough, CFE, Ohio State Fair, accepting her Good Neighbor Award
NICA awarded six attendees with the honor of Certified Concessionaire Executive—Congrats!
Hearing from a First-Timer Convention Attendee
Tina Butler, X M Beauty LLC
My first time attending NICA Marketplace was honestly such an amazing experience. I still can’t believe I didn’t know about NICA until now, because if I had, I would’ve absolutely gone on my own. I love learning and being around other Business Owners who are just as passionate as I
stay the same. Everyone had a chance to speak, and it felt like every voice truly mattered. I left those conversations feeling encouraged and appreciated.
As someone who shares my entire Vendor journey on YouTube, I loved hearing how often social media came up in the classes. That’s the area where I thrive, and it made me excited to keep growing and helping others through my content. I have over 7,000 people in my online community who watch my behind-the-scenes Fair videos, with many of them Vendors looking for guidance and
Have you always wanted to attend a NICA Convention? The NICA Foundation is here to help get you there! Apply today for the First Timer’s Convention Scholarship, which offers an opportunity for NICA Members to attend a NICA Convention in 2026. Learn more and apply online at nicainc.org/first-timers
First-Timer Tina Butler meeting up at NICA Marketplace with Barbi Linde, Barbi Has Your Gator, Borjan Jaksic, Boki Food Service, Pam Simon, CFE, Minnesota State Fair, and Jeff Thornberry, CCE, NICA Commercial Exhibits Council Coordinator
J-Burger Seasoned Beef Patties
Maintaining Our Mental Health
11 LESSONS TO KEEP YOURSELF GROUNDED
Dr. Ryan Davis, Mind Health Institute
My name is Dr. Ryan Davis, and I’m a psychiatrist and a mental performance coach. Most of my work is with professional athletes— especially golfers—and with executives in high-stress, highperformance worlds. When I was invited to speak with you at NICA Marketplace, I started thinking about your lives: long hours, travel, pressure, and the need to stay sharp and “on” no matter what’s happening around you. You are the people who make the magic happen behind the lights, the smells, and the sounds that so many families look forward to every year. When the lines are steady, the crew’s clicking, the equipment behaves, and the rhythm just feels right—life couldn’t be much sweeter.
I realized—you have way more in common with PGA Tour professionals than most people might think. Both of you travel constantly, depend on your teams, perform under pressure, and operate in public in different locations. Both of you know that the perfect week isn’t one where nothing goes wrong—it’s the one where everything runs smoothly and you can manage the challenges you face head on. In my work with athletes, the first month is all about building awareness, grounding, and mental and physical habits, like a pre-season training camp for the mind. What follows are 11 lessons, adapted to your life on and off the Fairgrounds.
Lesson 1: The High-Adrenaline World
Let’s start with the obvious—your world runs hot. You’re on the move constantly, simultaneously dealing with weather, customers, staff, deadlines, noise, and movement—and there’s almost never an “off” switch. It’s high-adrenaline, high-output, and when it’s going well—it’s exhilarating. That high output is part of why so many of you love and stay in this profession.
But then comes the off-season, and suddenly things get quiet—maybe too quiet. That discomfort is what I call the adrenaline hangover: your brain
and body trying to reset after months in “go mode.” That’s not weakness—that’s wiring. Your body’s trying to reset. Accept that doing nothing is doing something and schedule your reset days. Your mental system needs maintenance just as much as your equipment, your body, and your crew. When you take care of the Operator, everything else runs smoother.
Lesson 2: Pay Yourself First—With Time
The same way financial advisors say, “Pay yourself first,” I tell my athletes, and now you, to do the same with your time. If you don’t intentionally carve out time for yourself at the start of your day or week, the world will spend it for you.
Ten quiet minutes in the morning. One small weekly ritual that belongs only to you. A boundary you protect. Even a lucky trinket you clasp to ground yourself.
Treat your time like your best inventory: limited, valuable, and worth protecting. When you pay yourself first, everything else—patience, focus, relationships—improves.
Lesson 3: The Mental Dashboard
Your mental health has a dashboard, and the warning lights are real:
• Emotional: irritability, numbness
• Physical: headaches, tension, poor sleep
• Behavioral: zoning out, drinking more
• Social: withdrawing, losing interest
Don’t ignore those lights. And don’t ignore them in others. Sometimes a simple, “Hey, are you good?” is exactly the check-in someone needs.
Lesson 4: Perfection vs. Strong Effort
Perfection is a moving target—and a dangerous one. It creates pressure and burnout. What I teach is this: You’re not aiming for perfect. You’re aiming for consistent. Consistency is freedom. Strong effort, repeated over time, will always outperform perfection.
Lesson 5: Staying Grounded on the Road
I work with athletes on creating anchors— small, consistent actions that remind them who
they are no matter where they are. Your anchors might include:
• Morning coffee
• Nighttime prayer or gratitude
• A consistent call home
• A walk around the grounds before gates open Pair them with micro-recoveries throughout the day—a breath, a laugh, a moment outside. The goal isn’t to avoid stress. It’s to recover faster.
Lesson 6: A Healthy Body for a Healthy Mind
Your brain rides around in your body. If your body is worn down, your mind will struggle.
• Sleep is a secret weapon.
• Movement boosts mood and resilience.
• Hydration and nutrition make a bigger difference than people realize.
This isn’t about perfection—just consistent, intentional care.
Lesson 7: The Power of Vocabulary
Words matter. Not just the ones we say out loud, but the ones we say internally. The language you use can change how you feel about your day:
• “I need to” feels heavy.
• “I want to” feels purposeful.
• “I choose to” feels empowered.
Small shifts change everything, because the story you tell yourself is the one you end up believing.
Lesson 8: Finding Rhythm at Home
When you come off the road, stillness can feel uncomfortable. That restlessness is your nervous system recalibrating.
• Don’t call it “doing nothing.” Call it recovery.
• Do something non-productive on purpose.
• Refill the tank.
The goal is rhythm, not balance: in-season, be all in; at home, be present.
Lesson 9: Balance by Design, Not by Default
Real life doesn’t divide into equal slices. Some weeks, work takes 90%. Other weeks, family or personal care must lead. The key is intentionality designing how your time is spent; not letting life decide for you. Stress comes from imbalance
by accident. Satisfaction comes from balance by design.
Lesson 10: Purpose & SMART Goals
When we lose connection to our “why,” we fall into constant motion without progress—the hedonic treadmill. SMART goals bring direction and meaning:
• Specific
• Measurable
• Achievable
• Relevant
• Time-bound
Purpose gives your energy a destination.
Lesson 11: Relationships & Perspective
Healthy relationships—whether it’s your partner, kids, or coworkers—are the ultimate stabilizers. The idea that relationships should be 50/50 is a trap. Sometimes it’s 99/1, and sometimes it’s 30/70. What matters is long-term commitment, not momentary equality. We also tend to feel our own effort more than we see others’. Before assuming imbalance, pause and ask: “Could they be giving in ways I’m not seeing?” That shift builds empathy, trust, and stronger relationships.
Bringing It All Together
Everything I shared—grounding, awareness, recovery, intentional balance, connection—supports what I call mental performance culture. You already know how to keep your operations running smoothly. This is about keeping your people, including yourself, running smoothly too.
At the close of each coaching session, I give homework. Here’s yours:
1. Each month: Check in with yourself. What are your percentages and do you like them?
2. Each week: Check in with someone else.
3. Each day: Do something that grounds you in your personal “why.”
Those little moments are how “Together We Can!” becomes more than a slogan—it becomes a way of living. When your mind’s steady, your crew’s connected, and your Fair is running smooth—that’s success. Not just in sales, not just in numbers, but in life. You bring joy to thousands each year! Just make sure you’re taking care of the people who make that happen, starting with yourself, and remember, “Together We Can!” ▲
Hand Tossed Pizza Crust
From the Camera Roll From the Camera Roll
Relaxing at Ocean Sales after a hard day: Beverly George, CCE, Mickey’s Massive Burritos, Sandy Class, CCE, Secretary, and Stacey Pittroff-Barona, CCE, 1st Vice President
Cassidy, CFE, The Big E, with
Jay Wells, CCE, President, Dennis Larson, CFE, Midwest Council Coordinator, Nick Taulelle, Taulelle Concessions, and Pam Simon, CFE, Minnesota State Fair, representing the “Power of the Midwest” at the Volunteer Dinner
Jacqueline Bradbury, CCE, Director, modeling one of the many food-related costumes available at the Selfie Station
Bary Bunts, CCE, Treasurer, with Letrice Midgett, North Carolina State Fair, and Rachael Lough, CFE, Ohio State Fair, during the Trade Show
Jesse Willard, NICA’s Communications Manager, trying to find the perfect shot during the convention
Have you attended a NICA-related event or have a story to tell? Send your photos or coverage to communications@nicainc.org or post on NICA’s Social Media Accounts or NICA Live!
Gene
Jay Wells, CCE, President
Janet Cox
Red Barn Elephant Ears
Kewanna, IN (2005)
Jeremy Crutchfield
Crutchfield Concessions
Brookston, TX (2023)
Radley Crutchfield
Crutchfield Concessions
Brookston, TX (2023)
Yolanda Davis
Stitching Dreams Apple Valley, CA (2023)
Michael Davis
Toucan Enterprises Apple Valley, CA (2012)
Eddie Dearman
Classy Caboose Stephens City, VA (2010)
Russell DiPasquale µ Family-A-’Fair’ Food Service, Inc. Hamburg, NY (1993)
Carmel Dyer-Pittroff, CCE
The Original Australian Battered Potatoes, LLC
Balboa, CA (2007)
Billy Fickling Sr.
McKinney Food Services
Hughes Springs, TX (1993)
John Ford µ
Ford Foods
English, IN (1993)
Dennis Fraleigh µ F & W Concessions, Inc.
Hobe Sound, FL (1993)
Larry Gaffey
Walworth County Fair Elkhorn, WI (2000)
Jennifer Giordano, CCE
C & C Concessions, Inc.
La Verne, CA (2007)
Cheryle Hartley
Carolina Classic Fair
Winston-Salem, NC (1997)
John Henninger
Boone County Fair
Belvidere, IL (2017)
Collette Ingalls
atVenu
San Clemente, CA (2024)
Steven Jankiewicz
Event Catering, Inc.
Solvay, NY (2019)
Norman Keene
Paulette’s Food Service
Pinckneyville, IL (2003)
Dan Keough
North Country Specialty Foods, Inc.
Milton, VT (2017)
Laurie Keough
North Country Specialty Foods, Inc.
Colchester, VT (2017)
Mike Kinnear
Dawghouse Concessions
Des Moines, IA (2000)
Alissa Leavitt
Golden Wheel Amusements
Chugiak, AK (2024)
Jeff Langlois
The Langlois Company
Mira Loma, CA (2014)
Dottie Maile
Maile & Son, Inc. Mesa, AZ (2004)
Carole Marcus
Vic Marcus Concessions Hemet, CA (2002)
Nathan Marcus
West Coast Weenies Irvine, CA (2022)
Larry McConnell, CCE µ McConnell Concessions Indianola, IA (1993)
Shane McGrath
Royal Agricultural Society of NSW / Sydney Royal Easter Show
Balboa, CA (2021)
Staci McGrew
Fun Times Inc.
Ukiah, CA (2019)
Gentry Miller
Josephine’s Glazed Doughnuts
North Liberty, IN (2010)
Mike Neal
Jive Turkey’s, LLC
Greensboro, NC (2023)
Karen Nicklas
The Great Frederick Fair Inc.
Frederick, MD (2018)
James O’Brien
Topsfield Fair
Topsfield, MA (1995)
Heidi Ortiz µ Ventura County Fair Ventura, CA (1993)
Lisa Patterson
Paul’s Products / Fairtime Fudge Garden Valley, CA (2023)
Missy Pfile
CC Foods
Garrettsville, OH (2009)
Fred Pittroff
Giant Ride, Inc.
Balboa, CA (1995)
Deborah Powers
Debbie’s Concessions, LLC
Lumberton, NC (1994)
Jerry Price µ
Fiske Concessions, Inc.
Brooksville, FL (1993)
Lynette Rawlings
Rawlings Concessions
Atwater, CA (2000)
Nancy Lou Rex µ
The Sandwich Fair Association, Inc. Sandwich, IL (1993)
Kyle Robinson µ
Florida Strawberry Festival Plant City, FL (1993)
Jay Rounds
Jake’s Foods LLC
Goshen, IN (2017)
Michael Salsburg
Excalibur Concessions
Circleville, OH (2024)
Brad Schroder µ
Schroder Concessions, Inc.
Faribault, MN (1993)
Josh Seivers
Three Rivers
Concessions, LLC
Grove City, PA (2008)
Shiawassee County Fair
Shiawassee County Fair
Corunna, MI (2010)
Renate Skinner
Skinner’s Amusements
Harvard, IL (1998)
Alicia Soto
Soto’s Concessions
Pico Rivera, CA (2023)
Randy Stephenson
Alabama National Fair
Montgomery, AL (1994)
Steve Sweetin
Kim-Laine Fun Foods, LLC
Springfield, MO (1995)
Tracy Thomas
Sweet and Salty Concessions, LLC
Willmington, NC (2000)
Anne Thompson
Carmel Dyer Concessions P/L
Balboa, CA (2021)
Jeff Thornberry, CCE Pristine Systems, Inc.
St George, UT (2012)
Jay Tyson
Hopkins Food Service, Inc. Thomasville, GA (2007)
Monica Urick
Urick Concessions, LLC
Carmel, IN (2001)
Brady Waite
GoCashless Corp
Napa, CA (2009)
Chris Walden
Walden Concessions Mattoon, IL (2017)
Matt Wallsmith
South Florida Fair & Palm Beach County Expositions, Inc. West Palm Beach, FL (2012)
Rhonda Ward
Collier County Agricultural Fair & Exposition Naples, FL (2016)
Denise Warner
Glittery LLC / Happy Cheeks
Face Painting
Cameron Park, CA (2023)
Alisa Winschel
Winschel Concessions
Albion, PA (2021)
Member Classifieds
Member Classifieds
Gourmet Nut Roasting Business For Sale
Own a Gourmet Nut Roasting Business for sale so profitable over just a few months that you could even take a full-time or part-time operation. This uniquely profitable franchise opportunity delivers freshly roasted, cinnamonglazed almonds, cashews, and pecans, offering a veganfriendly and gluten-free snack that’s as health-conscious as it is indulgent. It’s as easy as Roast, Package, Sell!
With over 60 successful events since 2019 and an average profit margin of 34%, this Food Business For Sale has demonstrated consistent financial performance— even the lowest-yielding event posted a 19% profit. Most recent events have topped 40-60%+ margins, driven by the irresistible aroma of on-site roasted nuts, warm sampling, and an engaging branded setup that doubles as organic marketing. The operation is lean, easy to manage, and backed by excellent training, no debt, and clean books. Included are three licenses, though only one has been in active use—leaving enormous untapped growth potential. This fully equipped business includes a Commercial Cart, a Tent, a Kiosk, Branded Materials, Trailers, and all the equipment necessary for two simultaneous operations. Operate year-round or take time off as you wish. There are no territorial restrictions nationwide (except Utah), and franchisee presence in Colorado offers room to expand at Farmers Markets, major Festivals, Sports Events, performing venues like Red Rocks, and even Denver International Airport (DIA). The US Snack Food Industry is surging toward $156B by 2030, with nuts and plant-based options leading the charge. The Gourmet Nut Roasting Business stands out in the health-forward space, offering a clean-label, gourmet product that resonates with today’s consumers. The Colorado Events Market alone hosts over 3,500 opportunities annually.
Own a turnkey opportunity with strong cash flow, a premium brand, and a fun, flexible lifestyle! Ideal for individuals or families seeking freedom, financial gain, and community engagement. Price is $98,000. If interested, contact Allison at allison@wesellrestaurants.com or (903) 806-4124. ▲
Established Dippin’ Dots Mobile Franchise Business For Sale
#1 and Original Frozen Beaded Ice Cream, Dippin’ Dots, based in San Diego area but relocatable. Customers include Fairs and Southern California Retail and Wholesale Accounts including fundraising and catering. Contact (760) 801-2301 or jkdots@hotmail.com for more information. ▲
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Ads start at only $25! Contact communications@nicainc.org or (813) 530-4750 to learn more!
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Last Name:
Primary Phone / Cell : Email :
Age Range: q 20-35 q 36-50 q 51-70 q 71+ q Other : NICA News Magazine: q Mail q Email Referred by : Name: Website:
Mailing Address: City : State: Zip:
ANNUAL MEMBERSHIP FEES
BUSINESS DESCRIPTION
REGULAR MEMBERSHIP
Active / Retired Independent Concessionaires and Employees.
q Regular Member
q Additional Member
q Employee Member
q Retired Member
$175
$125
$75
$50
THREE-YEAR REGULAR MEMBERSHIP PROMOTION*
Save $75 by prepaying for three years (only $150 per year)
q Regular Member
REGULAR MEMBERSHIP CATEGORIES
Check one category below that best describes your business.
$450
q Commercial Exhibitors / Retail q Food / Beverage
q Attractions / Entertainment q Games
q Guest Services
GENERAL ROUTING INFORMATION
List all states / provinces where you conduct your business.
ACCIDENTAL DEATH & DISMEMBERMENT INSURANCE
NICA-sponsored $10,000 Accidental Death and Dismemberment (AD&D) Insurance is provided to Regular and Additional Members.
ASSOCIATE MEMBERSHIP
A person or entity who provides services to the Concession Industry.
q Association
q Fair / Festival / Event
q Manufacturer / Distributor / Supplier
q Carnival / Circus
q Insurance / Special Services
$175
$175
$175
$175
$175
Provide a detailed description of your business, products, and/or services below. This information will be used for your entry in the online and print NICA Membership Directory and as keywords to search for your business.
ROUND UP WITH A $25 NICA FOUNDATION DONATION
Give the gift of education today by rounding up your total by $25. Your contribution directly supports scholarships for academic and vocational students, first-time convention attendees at NICA events, and more!
q Donate $25 q Donate Other Amount:
PAYMENT
q Cash q Check q Money Order #:
q Visa q Mastercard q American Express q Discover
Credit Card #:
Security Code: Expiration Date:
TOTAL:
q I authorize NICA to charge the agreed amount listed above to my credit card using the provided payment information. I agree to pay in accordance with the issuing bank’s cardholder agreement.
AUTOMATIC RENEWAL OPTION
q I authorize NICA to process automatic renewal payments for my membership using the credit card information above. I agree to notify NICA with any changes to my payment information or my intent to cancel automatic payments before my next renewal date.
Applicant’s Signature Date
National Independent Concessionaires Association, Inc.
1043 E. Brandon Blvd., Brandon, FL 33511 Time Sensitive Mail • December 2025 Issue
