August 2024 NICA News

Page 1


Produce

Dry Goods

Canned Goods

Custom Prints

Equipment

& much more!

W E ARE YOUR FULL SERVICE SPECIAL PRINTS SUPPLIER!

Did you know you can design your own custom print products? IT’S SO EASY!! Submit your own design or our graphics department will be happy to assist you. Contact your sales representative for more details.

This Month’s Newest Members

Matthew Hall

Hall Transport LLC

Hutchinson, KS

Triston Hickey

Triston & Abbye / McKinney Food Services, LLC

Hughes Springs, TX

Alissa Leavitt

Golden Wheel Amusements

Chugiak, AK

Erik Poch

NOQ Events US LLC

Denver, CO

Nate Romig

Cellular Sales / Verizon Authorized Retailer Tampa, FL

Jordan Wisdorf

2nd Gen Oompah Tacos LLC

Cheyenne, WY

Welcome to our 6 New Members! See page 33 for the 2024 NICA Membership Contest Leaderboard. “Together We Can!”

This Month’s Member Renewals

Michele Anderson

Dan’s Fried Dough

Somerville, MA (2018)

David Bagnall

Porter County Fair

Valparaiso, IN (2011)

Brent Bair µ

Bair’s Concessions, Inc. Lancaster, OH (1993)

Nikki Bair

Bair’s Concessions, Inc. Lancaster, OH (1996)

Constance Barham

Hot Dog on a Stick San Marcos, CA (2007)

Gary Barham

Hot Dog on a Stick San Marcos, CA (2007)

Cliff Barton

Greater Baton Rouge State Fair

Baton Rouge, LA (1995)

Mark Baugher

Carousel Concessions

Middletown, MD (1999)

Rod Beach

Beach Concessions Hillsdale, MI (1995)

Bruce Beck

Professional Concessions, Inc.

West Palm Beach, FL (2013)

Tracy Becker, IOM, PaCCE, CFEE

The Allegheny Toyota Autumn Leaf Festival Clarion, PA (2003)

Kim Bentz

Martin County Fair Association

Stuart, FL (2003)

Raymond Bianco

Bianco’s Foods, LLC Anderson, SC (1995)

Frank Boeck

D & F Enterprises North Tonawanda, NY (1999)

Chance Boeger

Happy Day Pony Ride, Inc. Cherokee, CA (1998)

Robb Brazzel

State Fair of Louisiana Shreveport, LA (2002)

Marissa Britt

Top Notch Concessions Wichita, KS (2022)

Michael Broetsky

Broetsky’s Family Ent. Ocean City, MD (2006)

Ashley Brown

Georgia National Fair & Agricenter Perry, GA (1997)

Jaimie Cameron Brooklyn Fair Brooklyn, CT (2006)

Kim Carroll µ

Eagle Food Service Connersville, IN (1993)

Vicki Clements

Triple Treat Shows, Inc. Cincinnati, OH (1996)

Chris Conkle, CCE Conkle’s Concessions Lakeport, CA (2016)

Clark Converse Pasco County Fair Association, Inc.

Dade City, FL (2009)

Don Crutchfield

Don Crutchfield Concessions

Brookston, TX (2007)

Tommy Davis

Tommy D’s Enterprises Cave Creek, AZ (2011)

Shannon Dehn

All About the Sugar Orchard Park, NY (2018)

Michael DeMarco µ Houston Livestock Show and Rodeo Houston, TX (1993)

Bob Dias µ

Burger Bob’s Concession Fort Myers, FL (1993)

William DiMondi

The Delaware State Fair, Inc. Harrington, DE (2011)

Russell DiPasquale µ Family-A-’Fair’ Food Service, Inc. Hamburg, NY (1993)

Patrick Dunham

Cousins Confections Inc. Raleigh, NC (2011)

Bud Elgin

Bud Elgin Concessions Salem, OR (2023)

Larry Fain

Fain’s Concessions / Taylor’s Doughboys Mayo, FL (2012)

Larry Gaffey

Walworth County Fair

Elkhorn, WI (2000)

Kenneth Giordano

C & C Concessions, Inc. La Verne, CA (2013)

Fred Giovannoni, Jr. µ

Mr. G’s Concessions

New Boston, MI (1993)

Russell Goetz

Ice Kreme Mill, Ltd. Hanover, PA (1994)

Jana Granum

M and J Custom Engraving Sioux Falls, SD (1996)

Mark Granum µ

M and J Custom Engraving Sioux Falls, SD (1993)

Dale Greenzweig

Dale’s Concessions

Kunkletown, PA (2010)

R.H. ‘Rusty’ Groscurth, Jr. µ

Super Dog Tampa, FL (1993)

Becky Harmon

Harmons Concessions

Mt. Olivet, KY (2007)

Alan Harrington

We Have Your Flag Tucson, AZ (2023)

PRESIDENT’S MESSAGE

All Over the Board! PRESIDENT’S MESSAGE

Now that most of us are in full swing of our 2024 Fair Season, some may have noticed a difference in sales this year over last year. I know that typically in an Election Year, we see sales sometimes take a slight dip as people tighten their belts, uncertain of what the next few years may bring. I know for us, it has been all over the board!

We are tight in the middle of our season and headed towards the downhill slide of our Fairs. This year we gained a driver! For us, this has been exciting! Our oldest grandson Adan is 16½ years old, and now he is pulling trailers for us! He has waited for this for so many years. He has literally been in the business since he was born on August 24, 2007. I still remember running to Toys “R” Us and buying him a cash register so we could place him in the middle of us to help Customers! Time Flies… Don’t Blink! Now, Adan pulls trailers and is doing a fine job at it. We are so proud of what he has done in this Industry! He will be graduating next year, and who knows, maybe he will be the start of our Third Generation!

Everyone, mark your calendars! November 10-13, 2024 is our third annual NICA Marketplace “Together!” at the Tuscany Suites and Casino in Las Vegas, NV. We are excited and are finalizing our Programming Topics, as well as who will be at our Trade Show!

If you are curious, we are featuring a Sneak Peek of what we have so far on page 14. It is hard to believe this was once only a dream for our Executive Director, Rey, and now it is a journey we are proud to be on! This year we anticipate our Trade Show to be larger than the last and are excited for more details to be announced very soon! If you haven’t registered, please go to www.nicainc.org/marketplace and do so—you don’t want to miss out on Early Bird Registration. Please SAVE THE DATE!

We are so excited to launch our Generation Forward, led by Nathan and Rebecca Wells, Pacific Crest Concessions. This Next Generation has so much potential! What is most exciting is they have different ideas than the Past Generations. It’s a great way for all of them to come together and discuss ideas for our Industry that are different and unique to our ever-changing Industry, and NICA is excited to be a part of launching this Great Generation! If you haven’t heard about this, and are interested in getting involved, please contact our NICA Office and we will get you in touch with the right person.

This month we focus on the launch of our Commercial Exhibits Council, led by our Past Director Jeff Thornberry, CCE. He has done quite a job, with Rey’s guidance and many conversations, to finally launch this Council! NICA has always had a vision to expand our Organization. Without our Fairs and Vendors working together, we are not successful!

In closing, you may be approaching the downhill slide of your season. Be safe as you travel, making sure you get to your next destination. When finished setting up, I always take a step back and look at our Booth to make sure it looks its best! We are contracted with each Fair to always look good and orderly, with no handwritten signs. As always, take care of the Fairs you participate in and make sure you’re doing your best. “Together We Can!” ▲

Kim’s grandson Adan pulling a trailer at their latest event

OFFICERS

President: Kim Barr, CCE

1st Vice President: Jay Wells, CCE

Co-2nd Vice Presidents:

Brandy Arredondo, CCE

Stacey Pittroff-Barona, CCE

Treasurer: Bryan Enloe, CCE

Secretary: Bary Bunts, CCE

DIRECTORS

Michelle Allen, CCE

Jacqueline Bradbury, CCE

Sandy Class, CCE

Phil Delahoyde

Dan Lusenhop

PAST PRESIDENTS’ COUNCIL

Vincent Nelson, CCE

Daryl Whicheloe, CCE

Sandy Class, CCE

Don Delahoyde, CCE

Kathy Ross, CCE

Dan Lusenhop

Dominic Palmieri, CCE

Paulette Keene, CCE

Joe Potillo, Jr.

Greg Miller, CCE

Tom Sattler, CCE

Russ Harrison, CCE

Richard Busse, CCE

Tom Hodson, CCE

Jim Hodson, CCE (Deceased)

Tim O’Brien, CCE

Ron Smith

Adam McKinney, CCE

Mike Pence, CCE

Jack Woods, II, CCE

Bob Hallifax, CCE

Frank Parnell, CCE

Larry Orme (Deceased)

Larry Sivori

Rich Wright

Bill McKinney, CCE (Deceased)

Arthur Pokorny, Jr.

Gene O’Brien, CCE (Deceased)

OFFICE STAFF

Executive Director : Rey O’Day

Office & Membership

Manager : Linda Frisco

Office Clerk : Mary Vega

Communications & Marketing

Manager • NICA News Editor :

Jesse Willard

Commercial Exhibits Council

Coordinator : Jeff Thornberry, CCE

East Council & Social Media

Coordinator : Jessica Gottsche

Midwest Council Coordinator :

Dennis Larson, CFE

West Council Coordinators : Don Delahoyde, CCE

Julie Dunn

NICA FOUNDATION

President: Audrey Poole

Vice President : Daryl Whicheloe, CCE

Treasurer : Jennifer Giordano, CCE

Secretary : Rey O’Day

Reilly Berk

Carmel Dyer-Pittroff, CCE

Tom Hodson, CCE

James McConnell

Larry Sivori

Jay Wells, CCE

COMMERCIAL EXHIBITS COUNCIL

Nancy Chapman

Nathalie Harrington

Christopher Nielsen

Edward Reeder Sr

Ryan Rickey

James Toler

Denise Warner

David Webster

Diana Wolf

EAST COUNCIL

Bary Bunts, CCE

Ryan Collmer

Whitney Fraleigh

Ryan Hagy

Gino Orlandi

Patty Tessari

Michael Zdebiak, Jr.

MIDWEST COUNCIL

Connie Boesen

Sandy Class, CCE

Bruce Kozelou

James McConnell

Richie O’Neil

Matt Ribar

Mickey Venegas

WEST COUNCIL

Michelle Allen, CCE

Brandy Arredondo, CCE

Rodney Fazackerly

Alan Harrington

Gigi Horowitz, CCE

Ryan Long, CCE

Miki Martin

Albert Valadez

Nathan Wells, CCE

Gus Whicheloe

Do you have any questions or would like to get involved with NICA? Contact us at (813) 438-8926 or nica@nicainc.org today!

DIRECTOR’S VOICE DIRECTOR’S VOICE

What are the words that come to mind when you think about the 4th of July?

A few words I think of are Family, Friends, Freedom, Fireworks, and of course, the Fair. I have been to multiple Fairs over the years for the 4th of July and I see this all throughout. This is my favorite day at the Fair! I realize how special it is to see so many families that get together from all over the country to spend this day celebrating with us. This includes all of those in the military who have fought so hard to allow us to enjoy the Fair. It is so memorable to me and it shows there is that much more to be thankful for during this great American holiday. Some of my favorite things I see on this holiday are families who are running around, some with multiple generations and little ones everywhere, just to be able to enjoy the Fair. There is Face Painting, Walking Entertainment, Entertainment on the Stages, Shopping, Lots of Rides, and of course, all the Amazing Food! We are all there to make these families’ 4th of July enjoyable and one to remember. The memories these families are making are made possible by all of us in the Fair Industry. My favorite memories come from being at the San Diego County Fair. One time, a little girl and her parents came to our Booth to get a Funnel Cake. She showed so much excitement when she told me of all the fun she had at the Fair and that her Mommy and Daddy were going to let her stay up late to watch the Fireworks. She told me about her favorite ride that she rode four times, that she saw the juggler on the bike with one wheel, and that she ate all the food because it was their special day.

People line up early in the morning to spend the day at the Fair, sharing their families’ memories with us. To know that so many families have chosen to spend their holiday and memories with us always puts a smile on my face, as well as seeing friends reunite while walking the Fairgrounds.

Independence Day

Growing up in the Fair Industry I have not only made great friends, but I have also gained a family. My family also gets to spend the day making memories with our Fair Family and Friends. My children have made so many friends that will last a lifetime! They still talk about climbing on the top of the Funnel Cake Trailer, grabbing their blankets, and laying down while the Fireworks were going off, just to see them higher than everyone else. The joy of seeing the different Guests wearing all their red, white, and blue outfits and the Food Trailers all decorated in holiday spirit warms my heart.

The Fireworks at the end of the night make the day. Families bring blankets and chairs to sit close enough to almost touch them. We knew it was getting close as we watched the lines to the Sky Ride grow, hoping that those families were lucky enough to see the Fireworks over the entire Fairgrounds! It warms my heart to see the colorful lights of the Fireworks light up the sky, to show the Freedom we all have, to enjoy the Fair and Fireworks with so many, and to see the multiple generations in awe of the lights in the sky. Whether it is the little boy who sees them for the first time or the grandma who has seen them many times, somehow this seems like the first time for everyone. The memories made will last a lifetime!

The Fair is special to all of us, so why not spend it with our friends and family during America’s birthday? As I grow older, I wonder if the children we see wandering the Fair will have the same traditions of spending the 4th at the Fair with their own children in the future. To some it feels like just another day, but to those of us who chose to make these memories for all the families, it is everything we look forward to in the Fair Industry—the most memorable and best Fair Day of the year. ▲

RIFFING WITH REY RIFFING WITH REY

We come to celebrate our traditions, experience our community, cheer for our blue ribbon winners (and everyone else), immerse ourselves in music, high five our neighbors and friends, feel awe for the talent of the amateur artisans amongst us, graze on a plethora of food, purchase precious keepsakes, and be grateful for the blessings all around us.

Ohio

In early August we have another double hitter with Orange County Fair and Wisconsin State Fair both hosting NICA Gatherings on Thursday, August 8th. Moreover, the Iowa State Fair Gathering is on August 13th, the Erie County Fair Gathering is on August 16th, the Minnesota State Fair Gathering is on August 27th, and the Oregon State Fair Gathering is on August 28th. These Gatherings are the perfect place to invite folks to join NICA using our $25 Summer Savings Sale. Invite your old friends, invite your new friends… Everyone is Welcome!

This has been an active month in the planning of NICA Marketplace “Together!” coming up November 10-13, 2024 at the Tuscany Suites and Casino in Las Vegas, NV. The Trade Show is two-thirds booked with an impressive lineup of Food Manufacturers like Smithfield, Good Source, and McCain; Services like Entegra, Hummel Group, and APEX; and of course Fare Foods and Sysco.

We are also actively developing Marketplace Programming which will include Sessions on:

• The Price of Food

• Prioritizing Infrastructure Upgrades

• Training Temporary Labor

• DOT Safety Updates with Buddy

• H-2B/CARE/RIDE Act Update

• Compelling Commercial Exhibits Enhance the Guest Experience

• Successfully Laying Out Empty Space

• Profits are in the Cup

• Why Does a Vendor Choose Your Fair?

• Do We Really Need to Charge That Much?

• Buying Wisely Returns Profits

• See Something, Say Something—Safety and Security

• What Did I Miss in That MBA Program?

• The Next Generation Has Arrived—Let’s Meet Them (And More!)

We come together at Marketplace because we Believe in Tomorrow!!!

You may remember that when the original Scholarship Packages arrive they are immediately assigned a number, all identifying information is redacted, they are put in the safe, and a set of redacted copies is sent to each of the three Scholarship Readers to evaluate, score, and return to the office. The other day, the NICA Office called me to say the scored applications are back! Now the three sets of scores will be averaged and ranked, and the Excel file will be sent to me. I will assign the scholarships according to the scores. Then I send the file back to the NICA Office and Linda goes to the safe and pulls the original applications to exchange the assigned numbers for their names so we can contact them. The September NICA News will introduce our 2024 Scholarship Recipients. It is one of my favorite things we do. This year we will award a total of $50,000, thanks to your generosity!! Scholarship Programs thrive because we Believe in Tomorrow.

Before COVID, NICA presented a very strong symposium during the IAFE Convention regarding the Value and Workings of Commercial Exhibit Programs across the country. We All Remember the Pause. Well, the Pause is over… the Commercial Exhibits Council is up and rolling with Jeff Thornberry, CCE as its Coordinator. Besides providing retail therapy, these companies are important to the length-of-stay of our Fair Guests, and overall value of the Fair Experience.

A few closing summary thoughts: NICA has truly become a National Organization thanks to the work of so many of you. During this Election Season give yourself frequent media breaks. Enjoy that Fairs peak our curiosity by introducing new products, ideas, information, and experiences into our lives. Celebrate that Fairs Believe in Tomorrow!!!

Rey O’Day, Executive Director, and Jay Wells, CCE, 1st Vice President, sample a Schmidt’s Cream Puff at the Ohio State Fair
Bary Bunts, CCE, Secretary, greeting Rey O’Day, Executive Director, as she arrived in Ohio
State Fair’s Alicia Shoults, CFE and Rachael Lough, CFE with Chad Kolar, Kolar Concessions, and Rey O’Day, Executive Director

For over 60 years and three generations, RJ Schinner has been a leader in the wholesale distribution of plastic and paper packaging and disposables, proudly serving the food service, supermarket, and sanitation markets as a partner in success.

As the largest independent redistributor in the US, our customers benefit from our enhanced flexibility, our quick to market operation, and the advantage we have of not being tied to Wall Street expectations like many of our competitors.

Association ANNOUNCEMENTS

Do you have any announcements you would like to share? Contact us at (813) 438-8926 or nica@nicainc.org

Our Sincere Condolences to the Fraser Family

We are very saddened to report on the recent passing of Kathleen Fraser, mother of NICA Members James and Jennifer Fraser, Big Jim’s Concessions. Our thoughts and prayers are with their family, who shared the following: Kathleen Josephine Carlson Fraser passed away at 10:15 PM on Saturday, August 3rd. From whatever point of her life, if you knew Kathy you knew she struggled with her body. As a teenager she contracted polio from a pool and she lost the ability to walk from it. With her parents’ sacrifice at the time to afford physical therapy, Kathy had 20 good years of mobility, but she always swore she would never be permanently back in that chair, and gosh darn it did she not mean that seriously. No obstacle she ever came across she wouldn’t at least try to scale. Even with the amount of work she had to do to go out, she did it with a smile and a laugh. How did she do that while dealing with a body like hers, raising a boy like Jim, being married to the late Jess Fraser for more than 50 years (he was always the person to be first to help, at times cantankerous, but always so loving and caring of his wife), having a career, and then owning Fraser Fun Foods with her husband and son? None of these things are easy singularly, but she had it all and she took it with a smile. You will be missed! ▲

NICA Director Nominations Are Due August 30th

NICA is currently accepting nominations for this year’s Board of Directors election. Joining NICA’s Board offers many opportunities to have your voice heard, connect with other professionals in the Fair Industry, and to further the cause of NICA. If this sounds like something you are interested in, we invite you to participate in the nomination process. To qualify, submit a signed “Statement of Commitment,” an “Election Nomination Form” with 10 signatures supporting the nomination, a biography, answers to a short questionnaire, and a photograph suitable for publication. The due date to send all materials to the office is August 30, 2024. All nomination forms are hosted at nicainc.org/nominations and must be emailed to nominations@nicainc.org, mailed to NICA, 1043 E. Brandon Blvd. Brandon, FL 33511, or faxed to (813) 803-8460. Call the NICA Office at (813) 438-8926 if you have any questions. ▲

Apply for a First Timer’s Convention Scholarship

Have you always wanted to attend a NICA Convention but just haven’t committed to it? Whether it be because of expense, timing, or any other reason, the NICA Foundation is here to help get you there! Up to five NICA Members will receive $500 each towards travel expenses when attending the 2024 NICA Marketplace “Together!” event in Las Vegas, NV or the 2025 NICA Business Expo in Tampa, FL. To qualify, you must be a first-time attendee to a NICA Convention, a current NICA Member, active in the Industry, and available to assist NICA during your convention of choice. Once you attend, you are also required to submit an article of convention experience to NICA News. Apply by October 31st for NICA Marketplace and December 31st to attend the NICA Business Expo. Apply online at nicainc.org/first-timers. ▲

Awarding Food Safety at

For the last six years, the OC Fair has hosted an annual QSC Trophy Award Program as a way to reward those who practice Food Safety. QSC stands for “Quality, Sanitation, and Cleanliness.” The QSC Awards are given out each year to the Mobile Food Concessionaires in two separate categories: High PHF and Low PHF (Potentially Hazardous Food). Randy Larscheid, Food Safety Supervisor for OC Fair, and his team conducted the inspections and presented the awards.

This year, the High PHF trophy went to Charlie Boghosian, Chicken Charlie’s. The Low PHF trophy went to Gigi Horowitz, CCE, Mom’s Bakeshoppe. The next highest scores that received Honorable Mentions are Juan Quintero, OVG Tater Bar; Lazy Toucan Funnel Cakes (Randy Larscheid holding the trophy); Tiffany Dugan, Crutchee’s Ice Cream; and Tanya Lategan, Totally Baked Cookie Joint and Sweeties. Awarding Food Safety is a great example of “Together We Can!” ▲

Allegany County Fair Hosted a Picnic for Concessionaires in July in Cumberland, MD. comments and concerns, and thanked them for being an integral part of the Fair’s success. Kenny Heath Administrator support of Concessionaires.

Fair Manager welcoming everyone

Reverend Kenny Heath, Fair Chaplain, accepting his award

Join us at NICA Marketplace “Together!” taking place November 10-13, 2024 at the Tuscany Suites and Casino in Las Vegas, NV. This year we will feature a Non-Exclusive Trade Show, Educational Sessions led by Hands-On Event Industry Thought Leaders, and Networking Opportunities that are welcome and comfortable— a place where we all understand we are Customers of each other and “Together” we share a Fair Guest to serve.

Hillsdale County Fair’s Manager Lori Hull reflected on her past attendance and said, “I appreciated the opportunity to meet with Vendors and see things from their perspective. There were two Sessions that were particularly helpful. The first discussed the processes that different Fairs and Events use in the Transfer of Ownership. The second Session related to handling different types of Vendors in the same buildings. These are areas that our Fair has struggled with and I came away with several good ideas to share.”

Thank You to Our Premier Sponsors

We are proud to have Coca-Cola , Entegra , Forever Concession Trailers , and Sysco returning as this year’s Premier Sponsors and we welcome the many new and returning Trade Show Exhibitors that have already signed up. View our Programming Topics and more on our Sneak Peek on the next page.

Oh, and if you haven’t reserved your room yet, time is running out! Stay at the beautiful Tuscany Suites and Casino in Las Vegas, NV at the low $89 Room Rate, Sunday, November 10th through Thursday, November 14th with no resort fee ($44 waived), suite-sized rooms with included Kitchenettes, Free Wi-Fi, and Free Parking! Where else can you stay for $89 a night? Visit nicainc.org/marketplace to learn more and register today. See you in Vegas!

• The Price of Food

• Prioritizing Infrastructure Upgrades

• Training Temporary Labor

• DOT Safety Updates with Buddy

• H-2B/CARE/RIDE Act Update

• Compelling Commercial Exhibits Enhance the Guest Experience

• Successfully Laying Out Empty Space

• Profits are in the Cup

• Action Lighting

• Aspire Bakeries

• Berk Brands

• Entegra

• Eventeny

• Fare Foods

• Fiserv

• Frylow Sales

• General Mills

• Hummel Group

• Why Does a Vendor Choose Your Fair?

• Do We Really Need to Charge That Much?

• Buying Wisely Returns Profits

• See Something, Say Something—Safety and Security

• What Did I Miss in That MBA Program?

• The Next Generation Has Arrived—Let’s Meet Them

• And More!

• Hyginix

• JKJ Workforce

• JLT & Co

• JTM Food Group

• McCain Foods

• McGowan Allied

• NICA

• OCC Signs

• Smithfield

• Sysco

$139 Early Bird Member Registration

Register yourself and additional attendees for NICA Marketplace by selecting the link at nicainc.org/marketplace and logging into your Membership Account. You may choose a Member ($139) or Non-Member ($169) rate.

Marketplace Registration includes Monday Box Lunch, Tuesday Trade Show Lunch, Trade Show Reception, and Closing Celebration Reception.

Onsite registration will increase by $100

Book Your Hotel Room Online

Book your hotel reservation at $89 with no resort fee ($44) at nicainc.org/marketplace by selecting your check-in and check-out dates, along with your occupancy needs. Don’t delay!

Become a NICA Marketplace Exhibitor

Reserve your Marketplace Trade Show Booth for $1,195 (two attendee registrations, draped space and Exhibitor ID sign, 8’ x 10’ location, and more included) at nicainc.org/marketplace

Marketplace Membership Promotion: When registering, add or become a new NICA Member for $100 and you will also receive the $139 Early Bird rate ($80 savings)

Commercial Impact

January 2024 witnessed the formation of NICA’s firstever Commercial Exhibits Council! The ideas and efforts generated by this ten-member group will help NICA focus support for this category of membership. Yours truly has been hired to be its first Council Coordinator and I am proud to report that the body held its first Social Gathering in June at the San Diego County Fair. “Together We Can!”

One of the primary goals of the newly-formed Council is to have more Commercial Companies join the Association so they too can benefit from the opportunities offered through membership in NICA. Please share the following information with your Commercial Exhibitor friends and encourage them to join us on this amazing journey!

So why would a Commercial Exhibitor join a Concessionaires’ Association? Well, they are Concessionaires! The Oxford Dictionary’s definition of Concessionaire is “a person or a business that has been given a concession to sell something.”

In our Industry, it is common to see the word “Concessionaire” associated with Fair Food and Beverage providers, thus leading some to mistakenly assume that this Organization is not designed for Commercial Exhibitors. Not so! NICA is a powerful resource for all Commercial/Retail Businesses operating at Fairs and Events.

Being part of a community of Small Business Owners and Entrepreneurs has its rewards. NICA is the number one producer of Educational Programming for Fair-Based Businesses. NICA’s website, Membership Directory, NICA News magazine, NICA Now e-blasts, Social Media posts and Peer-to-Peer Resource Center all help keep members informed and upto-date. Members can apply for the Certified Concessionaire Executive (CCE) title, which recognizes those who demonstrate the highest level of professionalism, understanding, and respect for our Industry. The NICA Foundation awards multiple scholarships each year to youth demonstrably connected to its members.

NICA is full of knowledgeable, kind, helpful people, which brings me to one of the Organization’s greatest benefits—Networking

The NICA Commercial Exhibits Council and NICA Members gathering on a day off from the San Diego County Fair (across the street at the Viewpoint Brewing Company) Alan Harrington, We Have Your Flag; Gigi Horowitz, CCE, Fun Time Foods; Nathalie Harrington, We Have Your Flag; Matt Cancel, Pristine Promotions; Jeff Thornberry, CCE, Council Coordinator; Nancy Chapman, Chapman Fashion International; James Toler, Florida’s Best; Christopher Nielsen, Can-U Marketing; Gregg Martinez, All About Dips; and Denise Warner, Glittery LLC

Opportunities! Attending NICA Events and Gatherings can lead to making professional connections, discovering new lucrative events, finding new suppliers, learning valuable information, and picking up innovative ideas and solutions. Networking also helps with personal as well as business growth and is a key part of relationship management with your events, suppliers, and peers.

Those wanting to improve their Commercial Exhibits Business will want to attend NICA Marketplace “Together!” November 10-13 at the Tuscany Suites and Casino in Las Vegas, NV. This convention is specifically for Commercial Exhibitors, Food and Beverage Companies, and the Fair Management they do business with! This dynamic platform allows Exhibitors to network, promote their companies, and learn from one another all in one place. This event features a Trade Show, Networking Sessions, Educational Programs, as well as significant Sponsorship

Opportunities. Marketplace’s tight focus makes it extremely productive and cost-effective.

To maximize your return on investment in Marketplace, I suggest that you include as many of its facets as possible into your marketing strategy! For example, Sponsors are recognized for their support in making the show a success, thus elevating their stature, and drawing positive attention from attendees. Setting up a display in the Trade Show guarantees that your Exhibit will be seen by key decision makers from some of North America’s most successful Fairs and Events. You can sell your product here too! Finally, you will want to attend as many Educational and Networking Sessions as possible!

Whether you are looking to expand your Operation or just want to run it more efficiently, NICA can help. Our members are the Fair Industry’s experts in these disciplines. There is a place among them for you too! Contact the NICA Office with your questions and we will do our utmost to connect you with someone who can help you find the solutions that best fit your needs. Wishing you a prosperous season! ▲

The Price is right!

Another day, another dollar! No matter what profession you pursue on the Fairgrounds, each business is in pursuit of the Fairgoers’ attention. Whether it is Food, Beverage, or Retail products, Fairgoers come to each event eager to eat, drink, and shop! The only difference is in the way you present your items. Are they on a menu, a kiosk, or presented in some other way? For a majority of Commercial Exhibitors, the way they sell their items is as unique as their diverse products, honing their sales techniques while finding new trends that will catch someone’s eye . We had a chance to speak with a few of our Retail Professionals to find out if “The Price is Right!”

Buffy Altman , J&B Family Affair , has been a Commercial Exhibitor for only a few years, having started a Retail Operation at Fairs after 15 years of running a Target Shoot Attraction known as Zombie Paintball. She said, “The Zombies are what catches their eye!” Her Retail Operations take that concept a little farther, both inside and outside the Commercial Hall, specializing in products with a theme in horror, rock, and related styles. She likes to stand out at the event: “People come in our store and say, ‘This is the coolest store here,’ or ‘We never see this!’ It makes me happy that they like to be here. We play rock music and it’s a fun experience.” Her route takes her family, including her husband John , nationwide at State and County Fairs from Florida to California. Buffy shared, “I’m like a baby compared to most people out here! I started with Haunted House Attractions in the Fall, but after a while I thought, ‘I could do this

Buffy’s large variety of Clothing options on sale

all year!’ and we started to travel. The stores have grown tremendously!” Buffy sells Clothing and various types of Accessories such as Hats, Jewelry like Earrings, and Leather products such as Vests and Boots, as well as Children’s products. Her business started booming with the addition of T-Shirts this year: “I had a friend who gave me his connection. He said ‘You need to sell rock, I’m gonna retire, and you’ll make a ton of money.’ That’s what actually saved me this season!” According to her, the best ways to gauge trends is to listen to her Customers. She stated, “Customers want different things to look at when they shop. I keep a mental log of what they ask for and I try to add new products every week.” Her favorite thing about the Industry is working with her Fair Family. She said, “ The Fair Family is huge and everyone helps out. We need to stick together to have a voice. We can make things better for both the Fair and the Vendor!” For any fledgling Concessionaires, she suggested, “Start small and at least try—otherwise you may regret it.”

Albert Valadez , West Council , sells Licorice Ropes in Exhibit Halls across Arizona and California with his husband Steven Avila as Sir Sir Licorice Ropes , working under the name Timbo’s due to its legacy. He shared, “ Timbo’s is in its Fourth Generation, last owned by Mike Coffee . I told him I was looking into something different, and he said he had some Licorice he was making. It was an opportunity and now that’s all we do!” Albert had his start in 2018, after working in various Concession Food Operations handling Funnel Cakes, Corn Roasting, and BBQ for two

Steven Avila and Albert Valadez displaying their Licorice

decades alongside Steven . He is thankful for his experience, but he is glad he made the switch when he did. He recalled, “We were getting burned out! The setup was always a big responsibility, the labor was high, and food cost was higher! The Licorice Ropes were much easier and the route was phenomenal. It still kept us busy but it was lighter work and not as stressful.” Their Licorice is specially made in Spain and they now feature up to 30 different flavors that range from sour to sweet in two-feet lengths. He recalled, “It’s a totally different candy from what you are used to! Ours is made with fresh fruit and no artificial flavoring. Most of the flavors are popular, but everyone has different tastebuds!” These flavors include Rainbow, Watermelon, Raspberry, Apple, Cherry, and more. Keeping the Licorice Ropes just right takes the right conditions: “ It doesn’t do well outside because of the dust. If it’s cold, they get hard and brittle, or if it’s too hot, then it starts melting! I can do outside but I prefer to be inside.” To him, there are not too many differences between the Vendors at the Fair as long as they communicate: “We’re all a big family. We’re all Concessionaires because we all sell tangible items!” What is his advice for new Commercial Exhibitors? He said, “I would recommend to try smaller shows first, because they will give you the best idea of how much work you need to put in and the hours involved. You have to have the will and guts to put 110% into it!”

Brice Linglet has been in the Fair Industry since 1986, founding West Coast Innovations in 1999. He recalled, “When I started with Fairs I didn’t know what I was doing! My family was selling Hammocks at the San Diego County Fair , so I tagged along. I was looking for work and I was hired as a cashier. I was watching all of these people wearing microphones, and I decided

that was what I would do for a living—I’m going to pitch!” Today, he has Commercial Booths featuring Personal Air Coolers, Ceramic Garlic Graters, Tableware, Steam Mops, Showerheads, Cookware, Hose Nozzles, Telescopic Stools, and Toys. When asked what the most enjoyable part of his career was, he joked, “My time off!” He then added, “There is a thrill to it! It’s the adrenaline of running around and fixing things and anticipating what the event will be like. From having great relationships with Fair Managers to acquiring new locations, or finding a killer product and rolling it out and finding it’s a hit. Those are the things that get you going!” Brice prides himself on having “Boots on the Ground” at his business. He explained, “I try to be on location as much as possible to help my crew to perform at their very best.” He travels all of the US and looks worldwide to gather information on the next new trends: “In this Industry we tend to have a short attention span, so I’m always looking for the next cool product to come along. People want to see new stuff when they come to these Fairs and Shows.” Although product sourcing has been difficult since COVID, he does have many products that stick around. He shared, “Now we are selling to the children of the parents that bought the original products 10 to 15 years ago. They’re now starting their own household and say, ‘I have to have one because I grew up with one!’ ” He emphasized that working with Fair Management is paramount: “Both sides tend to forget what the other side has to put up with and what they have to accomplish. My best relationships have an open door policy. A solid relationship makes it so much easier!”

For those who are interested in pitching, Brice suggested they should work on their skills and appearance first: “ You could have the best Product and the best Booth, but it’s always about the Talent that’s behind the counter. There’s also lighting, counters, signage, and staying up-to-date. In the last couple of years, I was starting to look outdated myself. Now I’m revamping everything!”

Terry Cannon has been a Commercial Vendor for close to 14 years, specializing in Jewelry and Health and Wellness under the name True Frequency Products . His goal is to find the best quality events in America: “Fairs and Festivals are a big part of that!” Terry said, “My Business Partner Marv and I found a brilliant engineer that could build us this kind of technology, and viola!

Guests trying products at Brice’s Cyclone Booth

We have Jewelry like Rings, Bracelets, and Necklaces, Massaging Insoles, and CopperBanded Socks. Everything has our grounding frequencies, which we call healing frequencies. We are seeing really good results!” So what are these frequencies all about? Terry explained,

Vendors, he advised, “Work in your comfort zone, but sometimes you have to be willing to stretch that. If you are in a Booth, you can’t just sit there. The key is to convince someone to look at your products. You have to actually engage them and talk with them!”

We hope you enjoyed your shopping trip through the Exhibit Hall! NICA is proud to have close to 70 Commercial Exhibitor members (and counting). No matter the challenge of the day, or what is currently on sale, for these Commercial Exhibitors, “The Price is Right!” ▲

Nationwide Gatherings

What goes together better than NICA and Summer Gatherings? On July 31st, two events were held on the same day, spanning across the country—A Summer Gathering at the Ohio State Fair and a Pre-Fair Picnic at the Sonoma County Fair For first-time events, they had a great turn out, and we are grateful to all who were able to attend and contribute. “Together We Can!” Gathering at the Ohio State Fair

The first-ever NICA Gathering at the Ohio State Fair, in Columbus, OH, was a milestone event that brought together Vendors and Fair Management to discuss the future of our Industry. Jay Wells, CCE, 1st Vice President, greeted everyone as the Event Organizer and Host Ohio State Fair’s Management shared their exciting Expo 2050 Master Plan for the Fairgrounds and emphasized the critical importance of strong relationships between Fairs and Vendors. The meeting also

Ohio State Fair’s Alicia Shoults, CFE, Assistant General Manager, showing their 2050 Master Plan

highlighted NICA’s mission and benefits, along with a discussion on the CARE/RIDE Act by Jeff Otterbacher, Otterbacher Shows, who spoke on the legislation’s implications for our Industry, and a spotlight on the NICA Foundation by Don Kenna, Past Foundation Trustee. This event also featured insightful contributions from speakers like Rey O’Day, Executive Director, Greg Miller, CCE, Past President and Foundation Trustee, Phil Teague, Hummel Group, Alicia Shoults, CFE, Ohio State Fair Assistant General Manager, Rachael Lough, CFE, IFMG, Ohio State Fair Assistant Rental Director, and Bary Bunts, CCE, Secretary. Congratulations to Faith McGee, Molnar’s Concessions, who won the free NICA Marketplace Registration

This Gathering celebrated the partnership between Vendors and Fair Management, focusing on how we can collaboratively grow our Industry for the future. We look forward to returning to the Ohio State Fair for next year’s event!

Phil Teague, Hummel Group, speaking to the group

Don Kenna, Past Foundation Trustee, giving an update on the NICA Foundation

Jay Wells, CCE, 1st Vice President, speaking at the first-ever NICA Gathering at the Ohio State Fair

Jennifer Stafford, Midway Socials, and her husband Dustin Stafford, Total Event Access Management, enjoying fun and fellowship

NICA’s Next Generation Street Team Brenna and Hadley with plenty of magazines and swag!

West Council Coordinators Don Delahoyde, CCE and Julie Dunn preparing for one of the drawings

and

Pre-Fair Picnic at the Sonoma County Fair

NICA Members gathered for a Family-Friendly Picnic during the lead up to this year’s Sonoma County Fair in Santa Rosa, CA, hosted by the West Council. Thank you to Council Coordinators Don Delahoyde, CCE and Julie Dunn, along with West Council’s Miki Martin, for their help in getting the event together! Despite being a Pre-Fair Event with fewer Food Vendors present than normal due to the event setup, the Picnic saw a great turnout of Commercial Vendors, NICA Members, friends, and families. The family-friendly atmosphere was enhanced by the presence of many children, who enjoyed the various activities planned for them! Playing Corn Hole was enjoyed by all and the Council plans to incorporate Loud Mouth Bingo at next year’s event. Phil Delahoyde, Director, was the grill master of the day, serving up Hamburgers and Hot Dogs to those in attendance.

One of the highlights was the auctioning off of an RV Spot for next year’s Fair, which fetched an impressive $600 (high bid going to Miki Martin)!

Phil Delayhode, Director, doing what he does best at the grill

Kids in attendance: Brenna, Hadley, Lee, Page, and Max Can you believe they stood still long enough for this picture?

We also gave away a free NICA Marketplace Registration to Lori Sutton, Funnel Cake Express A heartfelt thank you goes out to our sponsors who made this event a success:

• Erica Quintero, JLQ Concessions, and Gianni Messmer, MKM Concessions, for providing the delicious salsa and chips.

• Phil Delahoyde, Extreme Food and Beverage, for the generous food donations and cooking.

• Michael and Miki Martin, Funnel Cake Express, for supplying drinks and toys for the kids, ensuring everyone had a great time.

• Staci McGrew, Fun Times, for the fun Corn Hole Boards that kept everyone entertained.

• Keith Smith, Oakview Group, for the Alcohol that added to the celebratory mood.

As the Fair Season continues, keep a look out for upcoming NICA Events at a Fair near you! These Summer Gatherings are a testament to the strength and unity of the NICA community, ensuring that we can have a successful and enjoyable Fair together. Until next time! ▲

Phil Delahoyde, CCE, Director,
Michael Martin, Funnel Cake Express

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A Band of Brothers

Past President and Foundation Trustee Tom Hodson, CCE had an interesting idea this season. He wanted to help fund NICA Foundation Scholarships for $5,000 per year for a period of five years, and as a Mason, he knew a few of his Masonic Brothers who may be able to help the cause. He soon received the support of 10 other Concessionaires who were both Masons and NICA Members and “A Band of Brothers” was born. Let’s meet a few of them to find out who they are and what made them support the NICA Foundation.

Charles “Butch” Ivory, CCE is celebrating 35 years as an East Coast Concessionaire, specializing in BBQ including Ribs, Chicken, Pork Steak, Turkey Legs, Chicken Wings, and other Fair Staples with Famous Gabby’s He said, “I’m not old; I’m ageimpaired! We do for a living what people like to do for fun, and we see more in a year than people see in a lifetime.” He donated to the NICA Foundation with “A Band of Brothers” due to the positivity and support involved: “It’s the person I am—it makes me feel so good to make people happy! NICA is an Organization that has really helped individuals that are just starting out in the business. My life, especially regarding the Masons and NICA, is ‘What can I do for you?’ The Brotherhood is incredible!” He believes that investing in the future is very important. He added, “What we’ve learned over

the years will need to be passed on so the Next Generation won’t make the same mistakes we made when we were puppies.”

Pat Armstrong, Cornbelt Concessions, has been in the business since he was 10, tackling a route through the Midwest and Southeast each season. His business features Corn Dogs, Lemonade, and Cotton Candy among other Fair Favorites. From his perspective, the future of the Fair Industry is looking “pretty rough.” Pat stated, “Nobody wants to get into the business once they find out it’s real work. If you can inspire somebody to go out and learn it a little easier without going through the school of hard knocks like we did, that could help.” He shared that he was part of the initial planning process with Tom Hodson, CCE: “We were thinking of an idea, and that was it! Let’s do it! I suggested ‘A Band of Idiots’ but Tom said that was not going to fly.” According to Pat, the NICA Foundation works best when it “does what it’s supposed to do” in regard to funding scholarships. He added, “You have to do something with your money to keep it going, and this is where you need to put it! Invest into something and it’s never going to end. We don’t need notoriety; we just need to help others. That’s what giving is all about!”

Ray Bianco is a Second Generation Concessionaire and owns and operates Bianco’s Foods along with his children. He was raised in the business and branched off on his own in the 1980s: “It feels like four lifetimes ago!” Today, the Family Business spans from Florida to Minnesota and offers Italian specialties such as Pizza and Stromboli, as well as Fair Staples like Funnel Cakes and Fried Dough. Ray was approached by his longtime friend Tom Hodson, CCE, Foundation Trustee, who asked him about a donation for “A Band of Brothers.” Ray shared, “I thought it was a good idea for us to give back a little bit!” He believes it is very important to invest in the Next Generation: “They will be the life blood of our future—if we have one!” He added, “I’m a life-timer myself and I have my son and daughter in the business, but I am not sure what will happen in the Next Generation. Many have dropped out due to not understanding or knowing the business, or that it has changed so much they feel it’s not lucrative. It’s a shame, but we have to support them any way we can. An education is a great start!”

Ron Netterfield is a Third Generation Concessionaire who travels the Midwest and Southeast with Netterfield’s Popcorn and Lemonade, originally founded in 1926, providing Fairgoers with their namesake along with other Fair Foods. He said the best part about the Fair Industry is going to a different town each week: “We get to see old friends and meet new ones. We love to see the kids’ eyes light up when we drive through town.”

Supporting NICA is nothing new for him, so joining “A Band of Brothers” was a natural fit: “I really can’t remember NOT being a NICA Member! We joined back then because we were told what a good thing this Organization would be for Independents,

and they were right. NICA always does very well with the money that’s raised and using it for educational scholarships is one of the best things about the NICA Foundation. We couldn’t imagine life outside the Concession Business, so if we can help build its future for the Next Generation, than let’s do it!”

Michael and Shawn Miller grew up in the Industry and represent Miller Foods as the Fifth Generation, serving Gyros, Hot Dogs, Fries, Lemonade, Sausage, and more on the East Coast. They carry on a tradition that stretches back to 1910!

As fellow NICA Members and Masons, the two brothers did not hesitate to support the NICA Foundation when asked: “It’s for a good cause!” They see the Next Generation needing extra support to stay in the Industry. According to Shawn, “It’s a hard business to break into and not many want to do it any more. We not only need more Concessionaires, but Fair Managers who know what they are doing.” Michael added, “We need to reach out and inspire them. If our kids don’t want any part of it, then we are done. That’s it!” Shawn said, “We all try to help each other and do things together. When Tom came to us with the idea, we didn’t even think about it. If our Dad was still alive, he would do it in a heartbeat to help someone further themselves down the road. We need this business to be successful for the next 100 years, if not more!”

Thank you once again to “A Band of Brothers” for your commitment to tomorrow’s leaders. It is due to members like you who enable the NICA Foundation to thrive and make a meaningful impact in the lives of students. Your generosity embodies the spirit of our Organization and we are deeply grateful for your continued support. ▲

Donate Today to the 2024 Scholarship Program

Embrace the challenge to sustain NICA’s scholarship legacy and donate online today at www.nicainc.org/foundation, (813) 438-8926, or by mail. A donation from you in any amount will empower and expand someone’s opportunity to

commit to their education. For our future leaders, “Tomorrow Starts Today,” and with your continued help, we can ensure that they can make their dreams a reality. As Tom Hodson, CCE put it, “Don’t be a star in the sky; be a candle in the dark!” ▲

GETTING TO KNOW YOUR

Regional Council Members

This month, we had the privilege to interview Rodney Fazackerley, from Pahrump, NV, who is one of our newest West Council Members. His responses are below :

What is your business and what do you sell?

It’s Fazackerley’s Fudge and Candy. At any of my larger events we have 24 different flavors of Fudge, but I have a repertoire of 46. We also sell Caramel and Candy Apples. Our top sellers include our Mississippi Mud, Chocolate, and Chocolate Nut Fudge, but it depends on where we are geographically. I only do two events outside, and the Spring show is not too bad, but due to temperature, the other one is more difficult. I usually stick to the Exhibit Halls at other events. What is your annual route?

Our route takes us into Idaho, Montana, Arizona, California, and Nevada.

How and why did you become a Concessionaire?

I was born during the Fair, Edmonton Klondike Days in Canada, and raised in the business. I signed my first contract when I was 10, so it will be 45 years in the business now. I enjoyed working with my Dad and it became a lifestyle. It’s currently my wife and I, and the kids depending on the event.

What do you enjoy about being a Concessionaire?

Every city you go to you have your Fair Family. You look forward to seeing this person and that person. I’ve developed some awesome friendships! Even if I decide to get out of the business one

Fazackerley’s Fudge and Candy on full display

day, the friendships would still be there. I also like the routine of it. My side of the counter doesn’t change, but every day there’s somebody new that comes to the Fair.

How long have you been a NICA Member?

Jay Wells, CCE, 1st Vice President, recruited me as a member in 2017, so six years now.

How has the Concession Business changed?

The Industry in my years of being in the business has changed a lot. I’ll go back to the mid-70s when you used to be able to put 14 Stick Concessions in a Trailer and the Bunkhouse was the Trailer that hauled the Equipment. Now you look at their Big Trailers and their Bunkhouses. Some of it changed for the good and some of it for

Rodney offers many kinds of Caramel and Candy Apples

West Council Member Rodney Fazackerley and his wife Charmayne enjoying some downtime at the beach

the bad. You used to be able to get a three to five year contract, but now every contract is year-toyear. It’s a lot of extra paperwork! Another change would be over-commercialization at the Fair.

Who inspired you to become a Council Member?

Jan Gary, CCE, with Dippin’ Dots, and Albert Valadez, West Council, helped me when I first wanted to be involved with the Council

What do you hope your Council accomplishes?

I’m starting to research more about how our different benefits work best for us. When I’m talking to a potential member, I want to be able to explain what they do. I would also like to open better lines of communication—not only with Suppliers but with Fair Boards, too. It’s good for everybody in the Industry!

What is your most valuable NICA Benefit?

One of the benefits I started using was the Goodyear Tire Deal. More of our members need to start using it because there is a bigger savings using the Fleet Program than I thought. I had to put seven new tires on my truck, and I talked to them

Rodney’s best-selling varieties of Fudge

before and after I mentioned the Fleet price. There was about a $500-600 savings! I also blew a tire on my trailer, and to get the tire replaced was $345. With the discount, it was only $250. It is all about learning how our benefits work!

What do you do in your free time?

I recharge the batteries and there’s always the “Honey Do” List. I go golfing when I get a chance and I shoot targets, too. Mostly when I’m home I enjoy spending time with my wife and kids.

What is the best way for members to reach you?

Call me at (775) 513-6388 or email at rodneyfaz@aol.com. ▲

A Day at the Fair

I recently took my family to a Latin American Fair for lunch and a fun day trip. I came away with more than that! We can learn so much about the Fair Industry by getting on the other side of the counter. Your perspective changes completely when you and your family are now the consumers. Here are some takeaways from my visit as a Fairgoer.

Parking & Gate Admission: Do the math for the Fair. How much does it cost for a family of four to park and get inside the Fairgrounds? Find ways to incentivize that family coming back for another day of fun on a weekday.

Weekends Vs. Weekdays: Weekends are for fun, and events are always full on Friday, Saturday, and Sunday. Run promotions and specials to get people in the gates Monday through Thursday.

Pricing: Inflation is very real when it comes to living in 2024. Give Customers good value for what they buy and remember that service is included in that price. Service with a smile makes the food taste better. Interactions with Vendors is what separates the Fair from other forms of entertainment.

Drinking Water: This is a touchy subject, I know. Have water fountains accessible to help people stay hydrated on hot days. People don’t go to the Fair to drink water. They come to drink Lemonades, Slushies, and Smoothies.

Menu: It is annoying to get to the front of the line and then get surprised by the price of your meal. Vendors need to advertise prices and give accurate descriptions of foods on their menu.

Seating & Shade: Fairs and Events are held during the Summer months and it gets hot. Shaded seating makes lunch enjoyable. Fairgoers who are comfortable will stay longer and eat more.

This is what I learned from

going to the Fair

Trash Cans: Most people will clean their table when they are done if there is a nearby empty trash can. Notice that I said empty. Customers will leave a table dirty if there’s nowhere to put the trash.

Bathrooms & Handwashing Stations: Have signs showing where these are located. Families with kids are going to be using it frequently. More specifically, before and after meals.

Safety: This is one of the most talked-about topics at conventions and Vendor meetings. Safety doesn’t always mean more police security. Build a culture of family friendliness. Encourage families and community groups to be a part of the Fair. It will attract more families and these families will be the image of what comes to mind when people think of the Fair.

Local Talent: Hometown entertainment can draw good crowds without the cost of a national act. Fairgoers will support one of their own from the community when they get the opportunity to. Youth performances are free to host and they bring parents, grandparents, and friends who come to support the kids. Afterwards they can continue enjoying the Fair.

Remember that there is not a one-sizefits-all approach to these topics. Each Fair has different Fair Management and Vendors with different personalities. The best way to make the individual Fair better for families is for Fair Management and Vendors to communicate about these topics and come up with solutions.

Did I miss something that you think is important? You can email me anytime at steaksundae@yahoo.com with the topic and it might end up on the NICA discussion list for one of our upcoming conventions. “Together We Can!” ▲

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From the Camera Roll From the Camera Roll

Gene Cassidy, CFE, Eastern States Exposition, Jo Reynolds, CFE, IAFE Chair, EJ Dean, Fiesta Shows, Jessica Gottsche, East Council Coordinator, and Andy Imperati, Dutchess County Fair, discussing the CARE Act at the Zone 1 Meeting

Mark Lancaster, Vista Mobility, received his Foundation Service Plaque, from Rey O’Day, Foundation Secretary, at the LA County Fair

Greg Miller, CCE, Past President and Foundation Trustee, and Don Kenna, Past Director and Foundation Trustee

Rey O’Day, Executive Director, was surprised by Flowers and a beautiful Birthday Cake at the San Diego County Fair

Alex Freund, Freund Family Foods, Don Kenna, Past Director and Trustee, and Rey O’Day, Executive Director

NICA Leadership gathering for a lovely dinner after this year’s Spring Workshop, held at the Pima County Fair

Monroe and Kenny Harvell, Harvell’s Concessions, at the Ohio State Fair Gathering

Ohio State Fair’s Josh Weaver, Fair Utilities Coordinator and Maintenance Supervisor, and Rachael Lough, CFE, Assistant Rental Director

Have you attended a NICA-related event? Send your photos or coverage to communications@nicainc.org

“Renewals” continued from page 4 ►►

Duane Hickman, CCE

Quality Concessions

Kiel, WI (1998)

Melody Hill µ State Fair of Virginia Doswell, VA (1993)

Lori Hull

Hillsdale County Fair Hillsdale, MI (2004)

Tasha Hyder

Clay County Fair Association, Inc.

Green Cove Springs, FL (2009)

Andrew Imperati

Dutchess County Fair Rhinebeck, NY (2010)

Nathan Janousek

Fun Biz Concessions, Inc.

Ryan Long, CCE

L & S Concessions, Inc.

San Dimes, CA (2007)

Michael Martin

Funnel Cake Express Willows, CA (2022)

Miki Martin

Funnel Cake Express Willows, CA (2022)

Staci McGrew Fun Times Inc. Ukiah, CA (2019)

Helen McPeak

Wilson County FairTennessee State Fair Lebanon, TN (1999)

John Meigs µ Meigs Concessions Ogdensburg, NY (1993)

Karen Oneal

Marshall County Blueberry Festival Plymouth, IN (2009)

Jim Pardini

Pardini’s Fair Ventures, L.P. Fresno, CA (2010)

Lisa Patterson

Paul’s Products / Fairtime Fudge Garden Valley, CA (2023)

Ron Porter

Fare Foods

Du Quoin, IL (1994)

Amy Powers

Sweet and Salty Concessions, LLC

Wilmington, NC (1999)

Lola Ramirez

JLQ Concessions

Sanger, CA (2022)

Edgar Sivori, III

Kentuckiana Specialty Caterers

Sheperdsville, KY (1994)

Renate Skinner

Skinner’s Amusements

Harvard, IL (1998)

Jay Spicer, CFE

St. Lucie County Fair

Ft. Pierce, FL (2007)

Randy Stephenson

Alabama National Fair

Montgomery, AL (1994)

R. Joshua Stremmel

Top Notch Concessions

Wichita, KS (2012)

Morgan Stremmel, CCE

Top Notch Concessions

Wichita, KS (2013)

David Strum

Pretzel Factory

New Braunfels, TX (2021)

Brian Jones

BCSS Concessions

Avon, IL (2003)

Michael Kearney

Coastal Carolina Fair Ladson, SC (1997)

Sheila Kedrowicz

Midway Sweets, LLC Custer, WI (2009)

Mike Kinnear

Dawghouse Concessions

Des Moines, IA (2000)

R. A. Kissel

Kissel Entertainment, LLC. Okeana, OH (2019)

Craig Rudland µ North Dakota State Fair Minot, ND (1993)

Kathy Kramer, CFEE, CMP Central Washington State Fair Yakima, WA (2006)

Siegrid La Fratta

Perfection Confections, Inc Ruskin, FL (1996)

James La Fratta µ Perfection Confections, Inc. Ruskin, FL (1993)

Don Long, CCE

L & L Concessions, Inc. La Verne, CA (2007)

Dennis Merigian µ

Merigian’s Caramel Corn, Inc. Belding, MI (1993)

Saree Miller Allegan County Fair Allegan, MI (2004)

Nancy Miller

Miller Catering & Concessions, Ltd dba Porky’s Lafayette, IN (2011)

Rhonda Miller/Galen

The Pretzel Wagon Constantine, MI (2007)

Jim Molnar

Molnar’s Concessions Austintown, OH (2017)

Phil Mostaccio

Completely Nuts, Inc. Arlington Heights, IL (2011)

Gabriel Munoz

Gabby’s Kettle Corn Yakima, WA (2021)

Ronald Netterfield

Netterfields Popcorn & Lemonade, Inc.

Land O’ Lakes, FL (1994)

Karen Nicklas

The Great Frederick Fair Inc. Frederick, MD (2018)

Sue O’Brien

California Expo & State Fair Sacramento, CA (1997)

Lynette Rawlings

Rawlings Concessions

Atwater, CA (2000)

Mindy Reed

James Tea Company Perry, OH (2023)

Sharon Rismiller Rismiller Concessions, LLC Arcanum, OH (1997)

Sean Rocha

Rock’s Concessions

St George, UT (2023)

Mike Rutana

Rutana Concessions

New Springfield, OH (2003)

Zach Sawyers

Stizzy Works Chandler, AZ (2023)

Brienna Schuette

Moxie & Drive Marketing

White Bear Township, MN (2018)

Roger Sharp

Sharp Concepts

Paso Robles, CA (2010)

Kate Sharpe

Cabarrus County Fair

Concord, NC (2003)

Bruce Short

Short’s Hardware Archbold, OH (2007)

Aurora, CO (2002)

Martin Svrcek

Montgomery County Agricultural Fair

Gaithersburg, MD (2010)

Holly Swartz

Hitch-Hiker Mfg.

New Middletown, OH (2011)

Jon Tartaglia

Washington State Fair

Puyallup, WA (2000)

Jeff Tobin

Citrus County Fair Inverness, FL (2017)

Jay Tyson

Hopkins Food Service, Inc. Thomasville, GA (2007)

Matt Wardlow

Dick Wardlow Insurance Brokers

Moorpark, CA (1998)

Gus Whicheloe

West Coast Funnel Cakes

Cave Junction, OR (2022)

David Wilson

Chautauqua County Fair

Dunkirk, NY (2009)

Judy Wilson

J Wilson Group, LLC

Arcadia, IN (2015)

NICA is promoting a Summer Membership Drive during the months of July, August, and September, where NEW Regular and Additional Members may join with a $25 savings off their dues. For every New Member referred, the Recruiting Member will receive a chance to win $500 at the 2024 Coca-Cola NICA Membership Contest Drawing in February 2025 in Tampa, FL.

JOIN THIS SUMMER & SAVE!

*Does not apply to New Employee, Retired, and Associate Members or Renewing Members.

Seasoned Beef

NATIONAL INDEPENDENT CONCESSIONAIRES ASSOCIATION, INC.

1043 E. Brandon Blvd., Brandon, FL 33511

Phone: (813) 438-8926 • Fax: (813) 803-8460

Email: nica@nicainc.org • Website: www.nicainc.org

MEMBERSHIP APPLICATION

q Mr. q Mrs. q Ms. First Name: Last Name: Name of Business:

Physical Address: City : State: Zip:

Mailing Address: City : State: Zip:

Primary Phone Number : Cell / Secondary Phone Number : Email: Website:

Age Range: q 20-35 q 35-50 q 51-70 q 70+ q Other : NICA News Preference: q Mail q Email Referred by :

ANNUAL MEMBERSHIP FEES

REGULAR MEMBERSHIP

q Regular Member

$150

q Additional Member $100

q Employee Member $75

q Retired Member $50

BUSINESS / GROUP MEMBERSHIP

Includes five Memberships in one: one Regular Member, one Additional Member, and three Employee Members ($475 value).

q Business / Group ............................................................ $400

Additional Member :

Employee Member 1:

Employee Member 2:

Employee Member 3:

REGULAR MEMBERSHIP CATEGORIES

Check a category below and provide a detailed description of your company’s services in the next column under Business Description.

q Food / Beverage

q Commercial Exhibitors / Retail / Merchants

q Attractions / Entertainment

q Games

q Guest Services

GENERAL ROUTING INFORMATION

List all states / provinces where you conduct your business.

ACCIDENTAL DEATH & DISMEMBERMENT INSURANCE

The NICA-sponsored $10,000 Accidental Death and Dismemberment (AD&D) Insurance Policy is provided to Regular Members. List a beneficiary and a phone number below.

Beneficiary : Phone :

ASSOCIATE MEMBERSHIP

A person or entity who provides services to the Concession Industry.

q Fair / Festival (over 75,000 attendance)

$150

q Fair / Festival (under 75,000 attendance) $100

q Manufacturer / Distributor / Supplier $150

q Carnival / Circus Operator $150

q Association / Special Services $150

BUSINESS DESCRIPTION

Provide a detailed description of your business, products, and/or services below. This information will be used for your entry in the annual NICA Membership Directory and as keywords to search for your business on the NICA website.

PAYMENT

q Cash q Check q Money Order #: q Visa q Mastercard q American Express q Discover

Credit Card #: Security Code: Expiration Date: TOTAL: Signature of Credit Card Holder For Off ice Use Only Date: #: q Member Renewal

q I authorize NICA to charge the agreed amount listed above to my credit card information provided above. I agree I will pay for this purchase in accordance with the issuing bank cardholder agreement.

AUTOMATIC RENEWAL OPTION

q I authorize NICA to make automatic renewal payments for my Membership using the credit card information above. I shall update NICA with all changes to payment information or my intent to cancel automatic renewal payments prior to my next renewal month. Applicant’s signature Date

National Independent Concessionaires Association, Inc.

1043 E. Brandon Blvd., Brandon, FL 33511

Time Sensitive Mail • August 2024 Issue

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